Sales Made Easy

Do you feel like the odds are against you? We often compare ourselves to people who seem better off than us but the reality is, we are still better off than most. Listening to the story of Devin Johnson and what he has done so far with an abundance mindset is pretty incredible. In this podcast From Sneakerhead to CEO with Devin Johnson, we discuss his background, his sales.

Napoleon Hill’s Think and Grow Rich and Bob Proctor are mentioned with the abundant mindset that Devin has developed.

For more on Devin

From Construction Worker to Selling Success with Duane Dufault. Duane joins the Sales Made Easy podcast and we discuss the journey of learning to sell and becoming successful by working hard and looking at fails as learning.

Duane is one who takes the craft of selling seriously. He works hard at it himself and helps his clients do the same. He also chimes in about staying focused and doing what needs to be done in order to grow the business, versus getting pulled in a lot of different directions that don’t lead to the real destination.

How do you feel about making sales calls? Are you intimidated about the idea which causes you to shrink back from the idea of making some calls to prospects?

Making outbound calls or sending emails and engaging people can be a challenge. We are all bombarded with “scam likely” calls and way too many emails that many shrink back from doing what will help them grow their business.

In this episode,  Outbound Calling With a Serving Mindset, Jason Bay shares his insight as a master of outbound calls. There is a ton of value he provides in this conversation, this is just a glimpse of it below.

“I think that's super important and that's something that I'm really fascinated with prospecting. It's so important. Like when you pick up the phone and make a call to a prospect, or you send an email or you reach out on LinkedIn, what's that experience like for them to be on the receiving end of that?

Because you're not the only person reaching out to them. So how do you stand out? How do you do this in a way that feels good, you know, to do, how do you do this in a way that's effective because outbound is getting much harder.”

Website:

In this episode, Keep Growing To Succeed in Sales With Jeff Goldberg, we discuss a number of sales related topics. We talk about the need to plan, to work on the business versus working in the business. The need to take some time to think is discussed. What are we going to do to grow our business, to take care of our current clients and to be ready to replace clients that may go a different direction. Jeff is a no-nonsense person that realizes there is plenty of potential with sales and he encourages us to be better at the craft.

In this podcast- Stay the Course With Eda Rosa we talk about what she did to get started down the entrepreneurial path in the legal industry serving attorneys and paralegal professionals. There were challenges along the way such as starting a business and finding out she was expecting a child as well as having a toddler too. She had feelings of self doubt but pushed through those and she shares how she did just that.

Bio: Eda Rosa is the founder and CEO of Eda Rosa LLC, podcast host of the Let's Talk Paralegal podcast, and author of the Let's Talk Paralegal book. With over 20 years of experience, she was able to create a safe space where all legal professionals are able to learn while being empowered.

In this podcast, Social Selling For Results with Tim Hughes. Tim shares insight about how to generate actual revenue by selling socially. Before a sale happens, a conversation needs to happen first. Tim shares that our posting should start conversations and not just be posting for the sake of posting.

is universally recognised as the world leading pioneer and innovator of Social Selling.  He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence.

He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”.  He has recently launched a second edition of “social selling - techniques to influence buyers and change makers” which has been fully updated.  All three books published by Kogan Page.

Make Good Use of Your Connections to Grow Your Business with Bianca Morieras

In this conversation, Bianca talks about how she started her own consulting business by getting out and networking with people. Surprisingly, her vendor relationships from her previous career were a huge help in getting started and several provided her leads for potential clients.

We also chat about networking, giving referrals, creating goodwill, staying sharp with technology, and building up your reputation in business.

Since 2004 Bianca Moreiras has been coaching and developing individuals to attain and

achieve what they once thought was impossible in their business, career search and in

their lives. With a concentration in Law Firms and Attorney development, Bianca

Moreiras has the enthusiasm, energy, ability and 4 decades of law firm experience to

create, develop and nurture, employee retention, sustainability and succession planning

for any firm from start-ups to well established industry leaders.

For more information

In Live On Purpose with Dr. Paul Jenkins, we discuss how sales relates to psychology and psychology to sales. One quick example we discuss is how buyers pick up our intentions if we are all about ourselves versus helping the prospect, especially if we need the sale.

I believe you will get a lot out of this podcast as it will be helpful in sales and in everyday life too. Dr Paul has a gift he is offering here:

In this podcast, Dominate the Game with Jennifer Garrett, she shares strategies that will help entrepreneurs to succeed in business and life. Simple concepts like scheduling your time wisely. Do what is important this week and today and take care of the activities for that day. Make progress each day and celebrate the wins. This will help with our attitude in keeping on the path to achieve our goals.

Jennifer A. Garrett is an internationally recognized branding expert and creator of the Move the Ball movement who currently works with corporate executives and professional athletes (NFL, NBA, etc.) on creating powerful brands and using those brands to "move the ball" in business. Jen hosts the Move the Ball podcast, has seven college degrees, is an Army officer, is a mom of five, is a former Fortune 50 executive and is the author of the books: Move the Ball: How American Football Can Help You Achieve Your Life Goals and Dominate the Game: How Life Changes When You Show Up.

Social Channels:

Do you struggle with moving the sale forward? Do you get stuck because you’re not asking for the business because you don’t want to appear salesy?

In this podcast Gain More Clients By Mastering The Perfect Close, James Muir shares an abundance of valuable content that will surely help your sales.

We talk about what The Perfect Close is. Instead of trying to remember the 837 closing lines that people have recommended over the years, these are simple and you can use them in every step of your sales process.

We discuss mindset. If you don’t want to be viewed as the pushy salesperson, James provides the value regarding putting ourself in the best frame of mind to serve our prospect.

Another quick topic is how to do a Discovery call to give you the best chance at earning trust with your prospect. They will help you to win the business.

This podcast is a Keeper. Please rate it and share it so others can benefit from it too!

From James: THE SECRET TO CLOSING SALES

The latest science shows that old counter-productive closing tactics hold you back. In The Perfect Close you will learn a closing method that is nearly always successful (in the 95% range). It’s zero pressure and involves just two questions. It’s a clear & simple approach that is flexible enough to use on every kind of sale at every given stage. It can be learned in less than an hour and mastered in a day. It is especially helpful for new and inexperienced salespeople and professionals who dislike the “stigma” of selling and/or find the selling process awkward or uncomfortable.

A Gift From James

Get the new version of The Perfect Close

Is it time for your 2000 Percent Raise? Have you reached your limit at the “job”? Instead of feeling unfulfilled and asking for that small percentage for a raise, John Cerasani suggests that you put yourself on top of the org chart and start your own business based on what you have learned over the years.

John has been an entrepreneur from a young age. Granted entrepreneurship isn’t for everyone but for those who desire it, it can lead to a more fulfilling life.

Bio: John Cerasani is a serial entrepreneur and venture capitalist.    He is also the author and host of 2000 Percent Raise where he shares his business insight with the masses.

In this episode, Lead Gen and Marketing With Dignity -Eric Quanstrom, Chief Marketing Officer, at Cience, we chat about sales and marketing with dignity. Eric explains how to do things the right way where we are thinking of our prospects’ and customers’ interests as we serve them.

Eric leads all Marketing efforts at CIENCE, from Awareness to Zealous fans, bringing a unique combination of marketing, digital media, technology and strategic experience to the role of CMO.

Previous to CIENCE, Eric served as CMO of Pipeliner CRM, Nimble and Sorenson Media. Other prior appointments include VP, Marketing at SightSpeed (acquired by Logitech, 2008), Director of Business DocuComp (acquired by DocsCorp) and News Corporation, as West Coast head of the Fox Online Properties.

Eric has an MBA in Marketing from San Francisco State University and BA in Journalism from San Diego State University. Go Aztecs!

How are you utilizing LinkedIn? This is a super helpful conversation with Bob Woods. He provides tons of value as to how to grow your business with LinkedIn without doing the connect and pitch.

Bob Woods was one of the first people on LinkedIn the year LinkedIn launched in 2003! While working for a commercial real-estate technology firm, he taught how to use LinkedIn for sales.

Bob joined Social Sales Link in 2014 as a trainer and strategist and has never looked back. Now, he uses that deep depth of LinkedIn knowledge to train on all things LinkedIn and Social Selling. Bob is also the LinkedIn profile “guru” at Social Sales Link, working with clients, large and small, to transform their salespeople’s profiles from a resume to a resource.

In this episode Selling Doesn't Need to Be Shady with Matt Wolff of Ticket Time Machine we discuss how to be transparent in sales and do the right thing to succeed.

Matt is the Founder/CEO of Ticket Time Machine™ ,which is keeping the printed memory alive with their physical keepsakes and digital experiences. He is also the host of The Wolff Den, 230+ episodes of LIVE, unscripted conversations and champions for mental health as a SameHereCEO with #5in5, everyone is dealing with some sort of mental health challenge.

The Joy Kindler joins me and we talk about Selling Can Be a Real Joy and how one can experience this. I will give a hint, it has to do with putting the client first. Vicki is a real student of her craft. She not only knows her product, she knows the industry (pharmaceuticals) and understands the value of Awareness.

From Vicki:

Joyful people make for better work environments and with them increased workplace well-being and  motivation.  It dawned on me in Grad School that the SOLE of a corporation is built upon the SOUL of its people,  which led me to further study positive psychology, servant leadership and happiness.

Now, more than ever, I’ve come to realize how important it is to feel good at work, to be happy, empowered, and motivated! When we’re like this, we transform into collaborative beings where energy  and engagement is kept high. That level of ethos shapes a meaningful workplace culture that is where  people want to be there. When Pfizer’s people enjoy lasting values-based recognition, empathy and appreciation for them, they feel accomplished. They belong to the team and they experience purpose, autonomy, and love. And that’s a great source of joy!

Unlike 99.99% of people in sales who end up there by accident, Austen chose to go in to the profession. He didn’t want his life choices determined by others, he wanted to be his own boss. “If I was going to fail, I was going to do it my way” is one of his humorous quotes.

So he went into selling on a self employed basis selling life assurance. After almost quitting many times in the first 2 years, he came to realize that he wasn’t as clever as he thought he was and that if he was ever going to become the salesperson he was capable of being, he needed to learn how to sell properly and professionally. He did that by reading books, by listening to (as it was back then) audio cassettes and attending sales conferences and listening to speakers. (One of his heroes was Charlie Jones who he heard speak in 1981.)

Ultimately Austen went on to be a really good salesperson but when building his first sales team he discovered he was a better manager and trainer. He built and sold 2 sales businesses, (building many sales teams in the process) and retired at the age of 49 before coming out of retirement 3 years later to launch the sales training business he runs today. He considers himself to be extremely lucky to have found something he truly loves to do and people will pay him to do it.

For more with Austen, he can be found at:

In this episode we discuss Living On Purpose with Kevin W. McCarthy. He helps define the difference with Purpose, Vision, Mission and Values. Kevin is the creator of the website: ONPURPOSE.me. He’s a man on a  mission to eradicate meaningless from the planet one person at a time. In other words,  he wants to help you know your purpose in life.

Kevin says, “If you’re truly disheartened, then you’re suffering from the absence of  purpose and meaning. Knowing your purpose sets your life on a profoundly positive path. There’s no benefit remaining mired in a life without meaning when you can know your 2-word purpose in minutes.

Doing Business Like a Woman With The Information Diva Deborah Thorne

In this episode Doing Business Like a Woman With The Information Diva Deborah Thorne, Deborah teaches Harry what doing business like a woman can mean. As the man, very rarely did I (Harry) ever have to worry about taking a kid to work. But women, frequently have to deal with all of the activities and responsibilities as a Mom, and her business as well. Most of us guys would be a mess or fall apart at the thought according to Deborah. I think she’s right!

Deborah Thorne is The Information Diva, America’s She E.O. …not C.E.O.TMCoach

She is an award-winning, internationally known, author, coach, trainer, speaker. She is the founder of The Leverage Conference for Speakers, Authors, and Entrepreneurs, in its fourth year, happening November 10-12, 2022.

Deborah is a connector and opportunity creator. She connects people to people and people to opportunities. For almost two decades, she has been advising and supporting women entrepreneurs.  She advises and supports them to transition from employee to six-figure income-generating entrepreneur.  Her PhD from the School of Hard Knocks, as well as formal education, allow her to start where people are. She helps her clients reduce their learning curves, saving them time and helping them make more money. By demystifying business principles and systems, she helps them create income-generating businesses, not glorified hobbies. Always encouraging women to do business like a woman, not like a man… She E.O. ...not C.E.O.TM

, A Sales Trainer Who Sells joins me on the Sales Made Easy podcast to talk all about sales and selling. We cover quite a bit in this fast moving conversation. Authenticity, storytelling, utilizing video for relatability, being assertive versus being arrogant and more. Simon brings a wealth of knowledge and experience to his clients and happily shares some of that wealth with us.

For more about Simon Hares:

"With over 30 years in sales and management Simon Hares has worked with thousands of people to help them develop brilliant skills. SerialTrainer7 is the company that Simon has built over the last 8 years and he specifically focuses on Sales Development.  Bring training courses and coaching in person and in the virtual space it is Simon's mission to get people there faster and leave them there better."

07979 537824

simon@serialtrainer7.comSimon Hares

Tony is a Conversion Strategist, Best-selling author of 5 books, Contributor for Forbes, and Founder of an International sales training company. He has helped develop over 36,000 sales professionals, across 62 industries to perform at the top of their game.

His most requested keynotes are:

The Two Tonys: S.P.E.A.K U.P. about mental health in business

Mental Health is rarely spoken about, yet is often amongst us; how do you manage that in your business?

Killer Sales: Inside the mind of a Serial Seller

What do the top 1% of sales people in the world do differently, to have an unfair advantage over their peers?

What's your Tomato Soup?

Helping leaders think creatively about their business and opportunities that are staring them right in their face

Do you believe in the tooth fairy?

Customer Service is no longer enough; how do you raise the service bar to a different level?

He is regularly booked at conferences to do the following:

🎤 Deliver a keynote

👨‍🏫 Deliver a 2.5-hour masterclass

🎙️ Be the MC for the event

🌟 "Tony Morris has just spoken at our conference, he has absolutely left everybody speechless, stepped everything up a gear"

Michaela Sams – Strategic Projects Manager at Lovelle Estate Agency

🌟 "Our conversion rate has gone from 60% to 80% overnight, literally cannot recommend Tony enough"

Rob Price – Managing Director at Homes at Home

n this episode, Sell it Like a Mango with Donald Kelly, we have a blast discussing some island experiences. Donald grew up in Jamaica and I had some similar mango buying experiences in the Dominican Republic. People were selling the same fruit on every street corner. What made some more successful than others? Relationships. Wouldn’t you rather buy your mangoes from a happy, positive conversational street vendor? This is just a small part of the conversation. Donald brings energy and value. You will enjoy this podcast.

In this podcast, Selling With a Purpose, Janine Bolon joins the conversation. She is a woman on a mission and understands relationship selling and shares some insights about it and quite a few other topics including understanding your own purpose in selling and having a product you can be passionate about and even bringing up Thomas Jefferson to help us to have faith in the success of the United States as long as we have farmers and free enterprise, we should be in pretty good shape as an economy.

Janine Bolon has always loved figuring out how things work. A scientist from the beginning she craved to dig into the mysteries of life and understand why things are the way they are. After working in the pharmaceutical industry for 15 years she dropped out of corporate America to homeschool her four children. She has always had a side business in her life and shares with other business owners & creatives  how to manage a well-lived life of children, family, friends and clients while not suffering from burnout. Her 12 books, 87 online courses, 4 podcast programs and syndicated radio show all express her desire to share her systems & routines with others.

Life-long entrepreneur Dan Gittere joins the Sales Made Easy podcast and shares his insight in this episode Growing Your Business By Fulfilling a Need.

Whether it be the paper route that he delivered newspapers in upstate NY for 8 years as a kid, to providing vending machines in high school or selling legal services, Dan Gittere was all about fulfilling a need for his buyers. Those early experiences of his youth has led to his successes throughout his career and in running his businesses.

In this episode, the Value of Collecting True Friends with Relationship expert, Elizabeth Duncan Hawke, the topics of body language, communication, good judgment, overcoming fear and being an effective communicator are discussed in this jam packed with value episode. Elizabeth shares a ton of insight that can help you to overcome the nervous jitters by the way we position ourselves. Standing straight up, shoulders out, open stance, breathing, this will help tell ourselves how confident we look and thus leads to acting more confidently.

Elizabeth Duncan-Hawker, MBA

International Best Seller Author / Award Winning Speaker/ Growth Consultant

Award Winning Speaker, Bestselling Author, Elizabeth Duncan-Hawker has trained thousands of professionals to increase sales, referrals, and collaborations by learning how to effectively engage with others.

Whether she's speaking from a live or virtual stage, or consulting entrepreneurs, Universities, and organizations in workshops, her techniques enable leaders to hit higher goals.  Elizabeth’s results-driven experience was molded over two decades in executive strategic leadership for an $8b company.

In 2016, she founded the Red Hawk Strategic Solutions consulting company. Today, she provides custom trainings on advanced soft skills, body language, and the customer experience.  Her ultimate goal is to help employers retain top talent longer by creating a favorable work environment which in turn grows customer market share.

Her international bestseller guidebook Collecting True Friends, provides busy men and women the practical, yet forgotten, strategies to cultivate more quality relationships everywhere they land.

Elizabeth regularly guest speaks on podcasts and has been seen on news and media sources such as CBS and FOX.  She welcomes all media inquiries.

Grow Faster With a Mastermind Group, Kevin Kepple joins the podcast Sales Made Easy. Somehow we came across the topic of mastermind groups and Kevin shares how valuable they can be. A great mastermind group will include people that genuinely care about the success of others and provide their insight to help each individual grow. Imagine the combined wisdom of 4-6 other business professionals working together. No wonder Napoleon Hill said more can be accomplished in one year in a mastermind compared to an entire lifetime without.

Kevin loves to be outside in nature, is an ironman athlete, and has the most fun (aside from being in the mountains with his dog Frank) when he is helping successful but stressed business owners and executives unlock their freedom by creating heart/mind coherence, so that they can truly maximize their genius and find more access to happiness and aliveness.

Superheroes are not just in the movies. You have to meet this fellow, John Grdina. Author of the book, Freedom to Ascend, John is an Intervention Specialist with teens who have behavior challenges.

John Grdina is a special education teacher, podcast host, leadership coach, and so much more. He has taught in public education for the past 18 years, including career and technical education as well, where he began his career. He has also coached baseball and golf and teaches a leadership class at his school.

John graduated from John Carroll University in 2004 with a Bachelor of Arts degree, earned his Master’s in Education in 2009 from Notre Dame College, and his Education Innovation and Leadership endorsement in 2019 from Fort Hays State University. He continues to coach varsity golf and a leadership course at a suburban school on the east side of Cleveland, Ohio.

In his spare time, he is an ultra-endurance athlete. He also helps train other athletes across the United States, is the owner of a TrueSupporter Group that prays for those in need, and the founder of 40 Days of Deliverance, a program to improve individuals’ mind, body, and spirit.

John currently lives in Cleveland Heights, Ohio, with his wife (Megan) and four children (Giuliana, Benjamin, Calvin, and Elijah). He enjoys nature walks with his family in his leisure time, coaching and supporting his children’s local sports teams, and spending time with his extended family. He loves helping others grow and wants everyone to “exhaust all their gifts” that God has given them in this life.

John’s first book Freedom to Ascend is now available. He shares his personal journey and the uplifting experiences of his inspirational friends to show there is hope where many think there is none.

From John:

Mission

To serve the Lord and imitate His ways while exhausting my gifts for His Kingdom.

Vision

To seek wisdom so I can serve the Lord in the manner of His will.  To use my gifts of podcasting, writing books, and creating fellowships through programs to bring people to know Christ and ultimately salvation.  To also be a vessel of hope for everyone I meet by sharing the Good News across the world.

CEO & Founder of Experience Epic

In this episode we talk about the value of making your client experience memorable/Epic with Sarah Martin. Sarah exudes positivity and professionalism with a servant mindset. Her clients love her and there is a lot to learn from this marketing and business professional in this podcast.

Sarah Martin is a firecracker, making an IMPACT through events. A proud mother and wife, she is also the Founder/CEO of Experience Epic, LLC created 10 years ago. With 25 years in the industry, Sarah has brought her firecracker energy to her events, creating excitement and innovation to the private, corporate and destination event industry. Sarah brings her expertise and cutting edge innovation in marketing and production of spectacular events such as Dinner in the Sky, Savor the Avenue, Delray Beach’s 100 Ft. Christmas Tree, to her clients. She has grown her events production/planning agency to serve companies and brands nationwide including NFL Super Bowl, United States Presidential Debate, Major League Lacrosse, Casa de Montecristo and more. Her events have drawn the likes of Ashley Graham, Ray Lewis, Black Dada, Jason Derulo, John Salley, Bryant McKinney, Sarodj Bertain, Tyson Beckford, Scott Stapp among many others.

Sarah has been recognized by Bizbash as Event Producer of the Year, By Sun-Sentinel Newspaper as Top Workplaces, Bizzabo Top Event Planners and many others. Sarah has served the events industry through Visit Florida, Leadership Business Council, Florida Festivals and Events and Bizbash to name a few.

Multi Award Winning Author, Sales Thought Leader and Co-Founder at Practice Edge

The B2B Selling Guidebook was released in early 2020. It has been very succesful and critically acclaimed. It is available - as an ebook, audiobook, and paperback. The book has been listed as one of the best 21 new sales books for 2021 by BookAuthority.org - a major recognition.
See www.b2bsellingguidebook.com.

For those who lead sales, small business, corporate business unit and start-up teams - was published at the end of December 2020. It's The B2B Leaders Guidebook and is already receiving 5* reviews.

Ji has over 43 years in the IT industry in various sales and marketing roles. Several senior sales and marketing directorships. EMEA Channels Director at SGI (Silicon Graphics). UK Managing Director at Information Builders.

High Level and Practical Business Execution, Strategy and Direction, Sales Improvement, combined with Sales Execution support through Merit Consulting (my own, one-man business). I also now advise and support a small number of larger organisations as they move through large-scale procurement exercises ("Poacher turned gamekeeper!")

Kim Barrett of Your Social Voice joins us on the Sales Made Easy Podcast and shares his insight in this conversation regarding paid ads on Facebook.

He breaks it down with the number of leads desired, what is the percentage of bringing in business based on the number of leads provided? One can run ads very economically on Facebook and help with the predictability versus organic posting. Simply missing days and lacking consistency can be to our detriment. Additionally, as we grow, the paid ads can continue to bring in a stream of people that are interested in our services.

Kim speaks about time versus money, bots and automation, investment and budget, all of these are discussed in this podcast.

Kim Barrett is a world renown million dollar marketing strategist with a focus on Facebook.

Kim is an International speaker and trainer, having taught marketing around the world and helping businesses grow to 6,7 and even 8 figures.

Kim is the Founder and CEO of Your Social Voice, an Australian based Digital Marketing Agency established in 2015. YSV helps businesses get heard on Social Media, and most importantly build engagement, generate more leads and more sales.

“So That” for Relationships with Jennifer Andersen Smith is a fascinating conversation with one who has overcome childhood trauma. She joins the Sales Made Easy podcast and shares some of her journey with us. What you may find interesting too is the fact we can all take note of things we do and say that may bring a person back to that situation in their lives.

Jennifer today helps other people who have also experienced their own trauma. She is clearly all about serving so look her up in the links below.

A motivational speaker of rare power and an inspiring life coach, Jennifer Andersen Smith is
also the author of a compelling memoir entitled So That For Relationships. The book tells her
story of childhood trauma, teen motherhood, and a loveless marriage, in order to inspire other
women to overcome hurdles as she has.

Born in a Catholic family in rural Illinois, Jennifer grew up on a farm with many siblings. Rooted
in her faith from a young age, Jennifer was a strong believer in saving herself for her husband.
But one day, this deep-seated value was ripped away from her by a man who sexually abused
her as a child. This traumatizing event had ramifications throughout her life.

As a teenager, Jennifer believed that, since she had been deprived of her virginity, she had no
impetus to save herself for marriage, which led to her teenage pregnancy. The following year,
she became pregnant again with her second child. And the year after that, she made the choice
to marry the father of her children even though she didn’t love him, marking the beginning of a
difficult twenty-three-year marriage marked by emotional abuse.

Now divorced and remarried to a wonderful man, Jennifer was finally able to regain control of
her life. After overcoming her trauma, she was able to manifest joy, love, and abundance, in
spite of her struggles with depression. Now, she has become a life coach to help other women
through their life challenges and has started a community of women who support each other
and themselves.
Living in Georgia, Jennifer and her husband Craig have a blended family of 9 children and 15
grandchildren, who Jennifer calls “her greatest legacy.

In this conversation, Know Your Clients Well and Serve, Jeff and I discuss the importance of knowing your clients today, not just when we sold to them. Showing up for meetings, being well prepared for our client conversations, being a good listener, providing value, and the importance of The Napkin! (Jeff and I had a previous conversation at the local pub and found a need to do some writing for goal setting. That napkin is kept in a safe place many months later!)

How many times do we take some of our clients for granted? It isn’t intentional. We get busy. They get busy. Before we know it they may have been a client for years and could be in some kind of contract that doesn’t meet their needs any longer. There is a risk in this. The client might have a new vendor calling on them or they may shop us because they start to question the value of the expense they are paying.

What can we do to prevent this? Schedule a meeting. Get on the calendar. Things change. Companies pivot and must adapt to the changes in the economy. Do we truly know what they are facing today compared to the months or years since our last real conversation with them?

How prepared are we for these conversations? Do we read up on their industry challenges? How can we bring value? If we can’t help with something, can we offer a referral of someone that may be able to help? Bringing value is not just selling. It can mean showing genuine interest in the person across from us and thinking about how we can serve them.

Bottom line, we always should be looking to serve our clients and keeping them top of mind so we are not caught by surprises. Instead of having to scramble because of change, we can help the client with transitioning.

Growing Your Business by Utilizing Video With Dr. Tachi

Dr Chetachi Egwu, AKA, Dr. Tachi, joins the Sales Made Easy podcast and we discuss Growing Your Business by Utilizing Video.

Let’s get started with video. We know that people watch videos. We become more realistic. Unfortunately some are afraid to start. Its OK to show our authenticity. We will get better. As Dr. Tachi says, people are looking for us to be Martin Scorsese or Spike Lee.

Dr. Tachi Professor, filmmaker, director, writer, journalist, artist, dancer/choreographer, all things media, tech & pop culture, knew as a young child that she was going to be involved with media in some form or another based on her fascination with television. She has built quite a career for herself. Fast forward to today, she is helping others to grow their business with video.

Chetachi A. Egwu, Ph.D. is a media/communication professor, writer/producer, journalist, filmmaker, media consultant, dancer/choreographer, artist, and actor. She earned a BA in Communication from the University of Buffalo in 1996, then moved on to Howard University in Washington, DC, where she completed a Masters and Ph.D. in Mass Communication.

Dr. Egwu has served as a faculty member in the communication departments at Howard University,  Morgan State University, The George Washington University and Nova Southeastern University. She is currently communication faculty at the University of Maryland University College.

Her work has been featured in academic journals, newspapers and online publications such as The Grio and is a contributor/media producer for The Burton Wire. Her creative work, however, reaches beyond writing. Dr. Egwu is also a dancer/choreographer and was a member of Carla and Company, Coyaba Dance Theater, Choreographers Collaboration Project in Washington DC and featured in several other projects.

An avid filmmaker, she is co-produced and co-directed the award-winning documentary Runway Afrique and No Justice, No Peas: Getting A Veggie In The Hood. She also co-produced, directed and did the cinematography for the documentary Sunshine Chic. Dr. Egwu is currently the director of a talk show in Atlanta.

Dr. Egwu is also a social media enthusiast and consultant and has fully jumped into the live streaming revolution. In addition to consulting groups and individuals on effective social media, video and live stream production, she is the host of MediaScope on Instagram, Facebook Live, LinkedIn Live,  YouTube, wjmsradio.com and Gospel 107.1 FM in Nassau, Bahamas.

Selling With Partnerships in a Hybrid World with Fred Copestake

Fred Copestake-Author - 'Hybrid Selling' and 'Selling Through Partnering Skills talks about sales and bringing the value on the Sales Made Easy podcast, Selling With Partnerships in a Hybrid World.

Fred has been training and coaching sales teams for a couple of decades. He shares his insights about modern selling where the client is the hero. Are we going through our own sales process to check the boxes or can we be more flexible based on the person in front of us, the prospect?

What are our questions like? Are we asking questions to get the client to think? This can be how we differentiate ourselves from the competition by getting the prospect to think a bit more about their problem.

Fred also talks about the challenge of making change. Some will jump at the idea of change whereas others may deal with change more like the mourning process. For these folks, change is going to be more difficult.

For more about Fred:

Fred Copestake is Founder of Brindis, a sales training consultancy

Over the last 22 years he has travelled round the world 14 times visiting 36 countries working with 10,000 salespeople. Using this to understand the challenges salespeople face he has taken what really makes a difference in modern selling and used these in his book 'Selling Through Partnering Skills’.

These ideas form the basis of his work with sales professionals involved in complex B2B sales to develop their approach and ensure it is up to date and has maximum impact.

Aware of the unprecedented speed of change in the world of sales in his second book 'Hybrid Selling' he addressed how salespeople can adapt and evolve their approach to avoid becoming irrelevant. This quickly went to number one on Amazon after it’s launch.

He has a strong belief that people can get better through learning and sharing, and that with better collaboration we can all really make a difference.

Reach Your Potential for You and Your Business with Jeff Forrester

Sales superstar, leader, and author of Unleashed Potential, Jeff Forrester joins us in Reach Your Potential for You and Your Business. We don’t often think of Awareness in sales or business for that matter. As an entrepreneur, much of the time, you are on your own. Do we do what we set out to do? The challenge sometimes is to look ourselves in the mirror and be honest with ourselves. Did we do what we set out to do?

Other times, we may be trying to ask for the order and it doesn’t feel right. Did we do the job we needed to do to ask for the business? Does the prospect need what we are selling? Sometimes, it just isn’t a good fit. What do we do then? It may mean we state that this doesn’t look like a good fit right now, but can we ask for a referral perhaps?

Jeff brings a lot of wisdom to the conversation. Both from a sales aspect as well as coming from leadership too. Find out what motivates people and use that to help them reach their goals. Hint, it isn’t a stick that truly motivates people for the long term.

About Jeff Forrester:

"Positively change lives through meaning partnerships."

Jeff was born and raised in Gainesville, FL and graduated from the University of Florida. He is a fifth-generation Floridian and carries tremendous pride in being a true Florida Pioneer.  After graduating from the  University of Florida, in 1999 started in healthcare sales. He was involved in pharmaceuticals, laboratory and diagnostics sales, training, marketing, and leadership until December of 2021 when he was downsized.

He wrote a book in 2020 titled, Unleashed Potential, and started a business coaching and consulting company, Conquer It Consulting, where he partners with individuals and organizations to find and unleash the hidden potential within. Jeff is also excited to build a strong presence in real estate in the central Florida area. It is our time to unleash our potential.

How many of us are living the life we really want to live? This is what we discuss in the conversation. Russ survived a severe car accident as a teenager and shares his thoughts about surviving and living a life of purpose.

He believes that we all have a talent in us and we need to spend the time to discover what that is. What is your talent? Do you know it already? Are you holding back from pursuing it because you feel like an imposter? This is too common. How many lives are being lived without fulfilling the dream? We don’t have to be that way. We can choose our own life and be great at it!

Russ Hedge is a Marketing Coach, Keynote Speaker, Livestreamer/Podcaster, and Author of “Befuddled? Live the Life You Choose!” He is a positive force in today’s busy, hectic, and often negative business environment.

He is a master connector, working in marketing and sales for over 30 years. He has been recognized as a Top Salesperson in multiple industries and for his skills in Networking and Connecting!

Russ loves to encourage, inspire, and make people smile. That’s why he is known as an “Inspiration Specialist.”

He has been married to his beautiful wife Leah for almost 34 years and has 2 adult children, Kyla and Connor, and a daughter-in-law, Gabby. His goal is to add value to people by encouraging and helping them live a more engaged and positive life.

Russ is available to Speak at events, one on one or team coaching, and consulting. He is here for groups looking to be inspired and move forward in life with a positive mindset and purpose.

Check out his website at www.russhedge.com and schedule time to chat, or contact Russ today at russ@russhedge.com. Also, check out his video/podcast “Marketing with Russ... aka #RussSelfie,” and Live Shows, “The Experience Live with Russ & Scott, and “Russ Reals Live,” all available weekly on YouTube, LinkedIn, Facebook, and most audio podcast platforms.

Keeping it Healthy in Business and Life with Patti Scallan JOY Promoter | Health & Wealth Mentor| Helping create an abundant life of health and wealth on your terms.

Are we taking care of ourselves? Or are we putting off the fact that we are out of shape and not in the condition we know we want to be in?

Patti has made a career out of living a healthy life and helps others to do the same. As she approaches another milestone that some would call the rocking chair years, she just went white water kayaking on the Colorado River.

Patti also has a healthy style when it comes to sales. She is not the pushy type but clearly has the practice of serving others in her mind. The sales follow when one does this.

Brynne Tillman joins the Sales Made Easy podcast and shares incredible insight about social selling that you can apply starting today! Get your pen and paper out to take notes on this episode!

Do you feel like you know how to use LinkedIn for your benefit? Do we understand what Social Selling is for that matter? Are we capitalizing, in a nice way, on the LinkedIn platform? How many connections do we have? Do we know these people? Are they potential clients, referral partners, or total strangers?

Do we post and get little engagement? Or do we get some interaction and have conversations with people who are liking our posts? There is an opportunity with these folks. Conversations can lead to business.

Here is one, how are we scheduling the meeting to meet with people? Brynne brings some great advice with the calendar link sharing at about the 13-minute mark. She also talks about providing real value instead of holding onto the information as salespeople did in the 1970s. Keep providing the value folks! She references the Go-Giver author Bob Burg too and he wrote the book on putting the client’s interests ahead of our own.

Brynne sums up the entire show with this line -Stop selling. Start serving. BOOM!

For more about Brynne Tillman she can be found here:

Jason Integrity shares his insight about Sales and growing your business. We discuss Linkedin, multiple income streams, the connect and pitch (we both disagree with that)

Jason helps business owners convert their sales process into an engaging conversation that builds trustful relationships with their potential customers in order to eliminate the dreaded sales pitch - effectively closing more sales and exponentially increasing business.

For more information Jason can be found here: