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The SalesStar Podcast

The SalesStar Podcast

By SalesTechStar
The SalesStar Podcast, hosted by SalesTechStar serves to feature the best of B2B and Technology Sales!
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Episode 08: David Lewis, Founder & CEO of DemandGen International Explores the Changing Role of the B2B Salesperson While Sharing Innovative Sales techniques to help you Boost your Sales

The SalesStar Podcast

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Episode 73: Tips to Double Marketing ROI with Latane Conant, Chief Marketing Officer, 6sense
It was exciting to have Latane Conant, CMO of leading ABM platform 6sense as a special guest in this 73rd episode of the SalesStar Podcast! Latane had a chat with us to share key learnings from her marketing experiences during the (still ongoing!) pandemic of 2020 while talking about innovative ways for marketers to improve ROI in 2021: Key topics covered: 6sense's marketing experience and learnings through 2020 The importance of revisiting core marketing strategies and fundamentals today How CMOs can drive help sales alignment and overall business outcomes
16:27
April 22, 2021
Episode 72: How to Plan your Product Roadmap, with Amir Hofman, Chief Product Officer, CloudShare
Amir Hofman, Chief Product Officer at CloudShare, a virtual lab for software training, sales demos and POCs shared a few thoughts on evolving product trends in tech and sales insights in this episode: Key topics covered: Challenges with sales/marketing teams due to the pandemic What best practices should be followed when planning your product road map What kind of services and products in tech will grow in demand in the future
21:18
April 15, 2021
Episode 71: A Podcast Subseries within a Series: Paroma Sen of SAP speaks to Paroma Sen of SalesTech Star about Changing Customer Experience trends that B2B marketers need to focus on
*The Paroma in Conversation with Paroma series is a sub series within the SalesStar Podcast! *To listen to the previous episode of this subseries: Go here!  _____ Paroma Sen of SAP joined Paroma Sen of SalesTechStar in this (second!) episode of the Paroma in Conversation with Paroma sub series to talk about evolving CX trends in the B2B marketplace. Key topics covered: Top and emerging B2B and B2C Customer Experience trends  CX initiatives that stood out during the Covid-19 pandemic What it takes to plan a better customer experience today (tips, dos, dont's, thoughts!)
18:31
April 8, 2021
Episode 70: Revenue Trends and RevTech Insights with Mark Banfield, Chief Revenue Officer at LogicMonitor
Mark Banfield, Chief Revenue Officer at LogicMonitor, also a seasoned revenue leader with a strong history of developing successful go-to-market strategies for high-growth businesses joined in as our guest in this episode of the SalesStar Podcast, Key topics covered: The evolving role of the CRO during the Covid-19 pandemic Key learnings for revenue teams to keep in mind How customer facing reps should adapt to today's digital-selling and digital marketing world B2B tech trends to look forward to through 2021
16:06
April 1, 2021
Episode 69: Business and Tech Management amid the Vaccine Roll Out with Phil Friedman, CEO at CGS
Phil Friedman, founder at Computer Generated Solutions (CGS), a diversified IT solutions and services company that has built a strong global presence since its inception in 1984 shared a few thoughts on business growth and tech management in this episode of The SalesStar Podcast: Key topics covered: How should Tech CEOs be handling team management amid the vaccine roll out Key services in tech outsourcing that are impacted due to the pandemic  Biggest B2B tech trends to look forward to in the near-term
22:09
March 25, 2021
Episode 68: Podcasts for B2B Sales and Marketing Teams: Top Tips with Zachary Ballenger, Co-founder, Sales & GTM at Casted
Zachary Ballenger, co-founder, of Casted a marketing platform built around brand podcasts joined as our guest in this episode of the SalesStar podcast to talk about best practices that can drive better podcasting techniques: Key topics covered: How B2B tech marketing and sales teams optimize their podcasting strategies today  Innovative podcasts and their must-watch techniques Tips for tech teams starting out with podcasting as a new lead generation or prospecting channel A few technologies to invest in, for a better podcasting experience!
12:53
March 18, 2021
Episode 67: Realigning Customer Journeys in Tech with Jonathan Anguelov, COO and Cofounder of Aircall
Jonathan Anguelov, COO and Cofounder of Aircall, a cloud-based voice platform that integrates seamlessly with productivity and helpdesk tools joined us as a guest in this episode of the SalesStar Podcast: Key topics discussed: Delivering effective customer experiences that stand out  What it takes to realign the customer experience today Game-changing marketing and sales technologies that can create better customer journeys 
22:28
March 10, 2021
Episode 66: Sales Engagement and Tech Marketing Learnings with Kristin Hersant, VP, Marketing at Groove
Kristin Hersant, VP of Marketing at Groove, a sales engagement platform for enterprises using Salesforce joined us in this episode of the SalesStar Podcast to share a few of her observations and tips to address B2B sales and marketing challenges. Key topics covered: The state of marketing in the B2B and tech marketplace Common challenges business leaders face in B2B today; creative solutions to help alleviate the most common ones Sales and marketing priorities for 2021
18:58
March 3, 2021
Episode 65: Growing Cross-Border Sales And Marketing Teams And Plans: With Greg Chapman, SVP Of Partner Management, Avalara
Greg Chapman, SVP of Partner Management at Avalara, a cloud-based tax compliance solution provider joined us in this episode of the SalesStar Podcast!  Key topics covered: Evolving business practices in today's new normal Evaluating best fit sales and marketing technologies given today's challenges Preparing for the rest of 2021
14:59
February 25, 2021
Episode 64: A Podcast Subseries within a Series -> Paroma Sen of SAP speaks to SalesTechStar’s Paroma Sen about Today’s Evolving Digital Transformation Trends
In this series-within-a-series of the "Paroma in Conversation with Paroma podcast'', Paroma Sen of SAP and Paroma Sen of SalesTechStar bring you a fresh, lighthearted conversations surrounding key trends in tech. Key topics covered: Top digital transformation initiatives and trends across industries Upcoming predictions on must-need digital evolutions and what companies must do Top changes in B2B sales and marketing today
22:05
February 22, 2021
Episode 63: Martech – Salestech: A growing connect - with Scott Brinker, VP, Platform Ecosystem at HubSpot
We had a very special guest in this episode of the SalesStar Podcast – martech thought expert (or should we say the father of martech?) Scott Brinker joined us to share his thoughts on the key trends that are set to reshape the face of martech and salestech. Key topics covered: As the martech – salestech landscape evolves to meet changing business needs, how are innovators focusing on creating more centralized systems? Biggest challenges when teams try to scale results out output with the tech stack in marketing and sales Balancing creativity and tech use / implementation in sales and marketing Top predictions for martech and salestech for the near-future!
16:37
February 17, 2021
Episode 62: Exploring the Rise of Intent Data in B2B with John Steinert, CMO at TechTarget
John Steinert, CMO at TechTarget, a purchase intent-driven marketing and sales provider that delivers deep business impact for enterprise technology companies joined us in this episode of the SalesStar Podcast to share a few thoughts on the changing dynamics in B2B sales through 2020 and the impact of intent data in today’s marketplace. Key topics covered: Sales and marketing in the extended new normal Intent data and how it helps funnel better sales / marketing opportunities Best practices for improved ABM and Go-to market success
24:18
February 10, 2021
Episode 61: CX and Digital Transformation Trends with Kirsten Boileau, Global Head of Digital Transformation Enablement at SAP
Some would say that digital transformation was a core theme in 2020, in this episode we had Kirsten Boileau, Global Head of Digital Transformation Enablement at SAP joining us to share her thoughts. Digital transformation trends in 2020 The need to upskill to meet changing tech needs Digital selling tips for today's economy and key takeaways
13:59
February 3, 2021
Episode 60: Overcoming Customer-facing Challenges, with Tips for 2021: Kenneth Peterson, President of Customer Experience at QuestionPro
Kenneth (Ken) Peterson, President of Customer Experience at QuestionPro an online survey software provider joined us in this chat to take us through his experience in 2020 leading customer success initiatives through a pandemic while sharing key tips on enhancing the B2B customer experience in this new normal: Key Topics Covered: Evolving sales and marketing models in B2B Important aspects of a strong CX in B2B today Learnings from leading brands in tech Technologies / tools that sales and marketing should focus on more
16:20
January 27, 2021
Episode 59: B2B Customer Success Tips and Trends with Bernie Kassar, Chief Customer Officer, SVP - Alliances & Business Development at Xactly Corp
In episode 59 of The SalesStar Podcast, special guest - Bernie Kassar, Chief Customer Officer, SVP - Alliances & Business Development at Xactly Corp spoke with Nandini Ramaswamy, Senior Vice President - Global Incentive Compensation Strategy & Operations at Salesforce to evaluate top trends, tricks and strategies for an improved customer facing experience and journey. 
18:13
January 21, 2021
Episode 58: Evaluating the Changing Role of Today’s B2B Chief Revenue Officer with Tim Lambert, CRO at Openprise
Tim Lambert, Chief Revenue Officer at Openprise, a Data Platform that helps automate manual processes takes us through the changing priorities in sales, marketing and revenue generation in this episode: Key topics covered: The role of the B2B CRO and it's evolution  Tips and best practices for CROs in 2020/2021 Basic fundamentals for marketing and sales and revenue teams to keep in mind Inter-team alignment trends and tips
13:37
January 20, 2021
Episode 57: Sales and Marketing Trends 2020-21 with Geoff Webb, (Former) VP of Strategy at PROS
*This episode was recorded when Geoff was VP, Strategy at PROS We had Geoff Webb, Vice President of Strategy at PROS, an AI-based solution that powers commerce in the digital economy joining in as a guest in this episode, Key topics covered: The changing role of B2B sales Sales trends through 2020 Marketing alignment practices Tips for salespeople to prosper through Covid-19 business challenges
20:23
January 13, 2021
Episode 56: Optimizing Pricing and Positioning in B2B with Pete Eppele, SVP Products & Science at Zilliant
Pete Eppele, Senior Vice President of Products & Science at Zilliant, a B2B Pricing and Sales Solution Provider joined this episode of the SalesStar podcast. In this short QnA, Pete spoke about some interesting tips and thoughts on optimizing pricing and positioning in B2B: Key topics covered: Misalignments in B2B pricing strategy Sales performance impacts during the pandemic: changes to processes Game changing technologies to watch out for in sales
16:52
January 6, 2021
Episode 55: Business and Sales Intelligence Tips with Nealesh Patel, Head of Business Development at Crunchbase
Teamed with the right business intelligence, sales and marketing teams can drive better ROI rates, in episode 55 of the SalesStar Podcast we had Nealesh (Neal) Patel, Head of Business Development at Crunchbase as a guest to share a few thoughts: Key topics covered: Technologies and strategies that can help drive sales and marketing Tips for new entrants Creating better sales and marketing processes Innovative campaigns that stood out in 2020 game-changing technologies to look forward to
26:54
December 30, 2020
Episode 54: Diversity and Inclusion in Tech with Morag Lucey, CEO at Televerde
In this episode of the SalesStar Podcast we had Morag Lucey, CEO at Televerde a company that helps global B2B organizations generate demand and accelerate sales with strategic data solutions, marketing technology and sales professionals backed by a unique model! Morag shared a few thoughts on Televerde’s journey while talking about filling the missing pieces in diversity and inclusion in the tech marketplace.  Key topics covered: Diversity and Inclusion in Tech today: importance and best practices How HR leaders can use initiatives to benefit communities more Televerde's adjustment to the new normal Sales and marketing / business tips for today's new normal
20:41
December 23, 2020
Episode 53: How did B2B Companies Drive Impact with HR Tech in 2020: with Mark Sawyier, Co-founder and CEO, Bonfyre App
Mark Sawyier, Co-founder and CEO of workplace culture platform - Bonfyre App joined us to share a few thoughts on how B2B and Tech companies drove impact and change with HR tech in 2020 at the height of the Covid-19 pandemic. Key topics covered: How workplace platforms help enhance employee experiences Using HR Tech to boost remote productivity Future trends in HR and HR Tech
15:26
December 16, 2020
Episode 52: Building Resilience in B2B Sales: with Drew Naukam, Chief Growth Officer North America at Ness Digital Engineering
It’s especially crucial for sales and marketing leaders to step up and drive team processes and efforts while working through what we now call the new normal. To share a few thoughts on building resilient teams in tech, Drew Naukam, Chief Growth Officer North America at Ness Digital Engineering, a company that designs and builds digital platforms and software to help organizations engage customers and differentiate their brands joined us as our guest. Key topics covered: Leadership qualities integral to sales and marketing in today's new normal Building / Hiring and shaping stronger sales and marketing teams How to adapt to changing business needs in the new normal
14:06
December 9, 2020
Episode 51: The State of Technology Sales Today with Declan McGonigle, VP Sales and Marketing at VISUA
Declan McGonigle, VP Sales and Marketing at VISUA a brand monitoring platform joined us to share his thoughts on the state of technology sales and how global marketing and sales teams should readjust to today's new normal. Key topics covered: The state of B2B sales and tech sales today Biggest changes to expect in the industry Improving remote selling processes Sales technologies that can help create an impact during this time
27:54
December 2, 2020
Episode 50: Streamlining B2B Marketing and Sales Efficiencies with Gautam Goswami, CMO and Global EVP, Marketing & Products at TeamViewer
Gautam Goswami, CMO and Global EVP, Marketing & Products at TeamViewer, a company that builds innovative cloud-based technologies to enable better online remote support and collaboration globally spent sometime chatting with us to share a few thoughts on the changing B2B sales and marketing landscape. Key Topics Covered: Creating the ideal feedback loop between marketing and sales Filling the talent gap in marketing and sales tech with the right upskilling / reskilling Scaling sales in times of a global crisis: tips and thoughts
22:03
November 25, 2020
Episode 49: B2B Marketing and Sales – Alignment and Process Tips with Steve Hartert, CMO at JotForm
Steve Hartert, CMO at JotForm, an online forms platform that helps customers create custom forms and collect relevant data joined this episode as our guest to share a few ideas and tips on B2B marketing relevant to today's business climate: Key topics covered: How marketing and sales is transforming in the new normal Tips that can help drive success in this downtime Better alignment tips for sales and marketing teams Creating a seamless brand experience for the end user
15:54
November 18, 2020
Episode 48: Technology Sales in The “New Normal” with Chris Cabrera, Founder & CEO at Xactly
It was a pleasure to welcome Chris Cabrera; Founder & CEO of Sales Performance Management (SPM) company Xactly to this episode of the SalesStar podcast!  Key topics covered: The story behind Xactly... Sales and marketing in the new normal A few sales and marketing campaigns that have driven impact in 2020 (in tech!) How Xactly adapted during the new normal A few of Xactly latest innovations in 2020   Game changing technologies to watch out for in sales and marketing
14:55
November 11, 2020
Episode 47: What Should New Salestech and Martech Entrants Keep in Mind: with Nicolas Vandenberghe, CEO at Chili Piper
In episode 47 of the SalesStar Podcast, Nicolas Vandenberghe, Co-founder and CEO at Chili Piper, a Calendar & Scheduling system for Sales Professionals joined us to share a few thoughts on the idea and story behind the Chili Piper platform and to dive into a few tips that can help new entrants in the sales tech / martech space. Key topics covered: The story behind Chili Piper Marketing and selling tips for new martech / salestech entrepreneurs Top tips for emerging salestech / martech entrants 
14:34
November 4, 2020
Episode 46: Learning to Sell and Scale Despite a Slowdown: with Chris Jackson, VP, Customer Success at POPin
Managing remote teams for an extended period of time and scaling efforts in the midst of a pandemic is a concept marketing and sales is fast adjusting to in this new normal. Chris Jackson, VP Customer Success at POPin joins this episode of the SalesStar podcast to talk about his observations and to share a few tips… Key topics covered: Biggest sales and marketing challenges in the new normal Improving business outcomes with the right sales and marketing strategies Keeping sales and marketing goals and motivation alive through the downtime
12:32
October 28, 2020
Episode 45: Enhancing Customer Success Strategies in B2B the Right Way: In conversation with Rick Chappel, VP of Customer Success at Zilliant
While the role of the typical B2B sales and marketing person is changing rapidly, so is the scope of customer success in tech and B2B. In this episode, to share some thoughts and tips on improving customer success in a downtime we had Rick Chappel, VP of Customer Success at Zilliant joining us.  Key topics covered: Customer success best practices that B2B customer-facing teams should be focusing on more today A few innovative customer success and care initiatives Boosting customer satisfaction and success with the right tech  Zilliant's experience driving customer initiatives during the Covid-19 downtime
17:06
October 21, 2020
Episode 44: Driving Revenue Strategies and Business Operations: Evan Luke, Head of Revenue Operations at VanillaSoft Shares Key Tips
Driving revenue or streamlining revenue ops during an uncertain time while adjusting to the new normal is the theme of the moment for most global businesses, to share some tips and ideas we had Evan Luke, Head of Revenue Operations from sales engagement platform innovator VanillaSoft join us. Key Topics Covered: Top challenges in B2B today Preparing for the new normal with the right skills and sales tech / martech Driving business growth and revenue during a downtime
17:38
October 14, 2020
Episode 43: Picking Up The Pace of Business Despite Covid-19: with Pankaj Bhula, Regional Director, Africa at Check Point Software Technologies Ltd.
Pankaj Bhula, Regional Director at Check Point Software joined us on the SalesStar podcast to share a few learnings from his journey in tech and his observations on what it will take for sales teams to adjust to the new normal.  Key topics covered: Biggest workplace changes seeping into the tech / b2b work cultures Planning Marketing and Sales activities for better ROI despite a downtime Changing trends in B2B sales and marketing
13:13
October 7, 2020
Episode 42: Creative Ways to Drive Marketing and Sales in B2B and B2C with Beth Brady, CMO at Chief Outsiders
Finding more creative ways to market to and engage customers in both the B2C and B2B marketplace is turning into a top priority in an attempt to help ensure business continuity during these trying times. In this episode, Beth Brady, CMO at Chief Outsiders joins us to share some thoughts.  Key topics covered in this episode: Top 5 tips for everyone in marketing  Driving business despite a downtime Sales leaders and their role in employee support in today's environment Staying motivated through the Covid-19 pandemic
17:01
September 30, 2020
Episode 41: Discussing Rebranding Tips with Grant McDougall, co-founder, BlueOcean
Grant McDougall, founder and CEO at BlueOcean.ai a brand auditing platform joined us for this episode of the SalesStar podcast. Key topics covered: Brand auditing know-how and tips What should B2B tech marketing and sales teams keep in mind when it comes to brand image and rebranding aspects? How brand audits help enhance overall reputation and image 
13:57
September 23, 2020
Episode 40: Sales and Sales Leadership Tips with Natasha Sekkat, VP Demand Creation at Acoustic
Tech sales leader Natasha Sekkat, VP of Demand Creation at Acoustic, an intuitive AI-powered marketing cloud joined us on the SalesStar podcast to talk about her journey in the industry and to share a few insights and tips on the evolving technology sales segment. Key topics covered: What "smarketing" skills sales and marketing teams need a combination of, today How technology sales is transforming due to the industry changes and the new normal What can sales teams and sales leaders do more of during this crisis to improve outcomes
19:17
September 16, 2020
Episode 39: How to drive deeper business relationships during a global downtime: with Jim Nichols, Chief Marketing Officer at Partnerize
Driving deeper and more meaningful business relationships is the need of the hour today, especially given the way the ongoing pandemic is creating challenges worldwide on the business and individual level! In this episode of the SalesStar Podcast, Jim Nichols, CMO at Partnerize a SaaS-based Partner Management Platform joined us to share a few tips for sales and marketing in the new normal.  Key topics covered: What sales and marketing technologies can best-enable efforts during this downtime What methods and strategies should drive basic initiatives Top trends and transformations in sales and marketing  Predictions for the new normal
12:07
September 9, 2020
Episode 38: Influencer Marketing Best Practices with Brandon Brown, CEO and Co-founder at GRIN
Brandon Brown, CEO and Co-founder at GRIN a CRM for influencer marketing joined us in episode 38 of the SalesStar podcast. Catch the complete conversation to understand the value and impact the right influencer campaign can have on your ROI. Key topics covered: Influencer marketing benefits and tips for a downtime Integrating an influencer campaign effectively with other marketing strategies Top metrics to asses the value and output of influencer campaigns
20:00
September 2, 2020
Episode 37: Enabling Better Customer Success Stories and Strategies Despite the Covid-19 Pandemic: with Magda Houalla, Director of Marketing Strategy at AspireIQ
We had Magda Houalla, Director of Marketing Strategy at AspireIQ a community intelligence marketing company that’s putting people, rather than transactions, at the heart of a brand by changing relationships between brands and the people join us in episode 37 of the SalesStar podcast. Key topics covered: Impact of Covid-19 on the marketplace and on how teams function today Tips for customer-facing teams to drive better interactions and strategies during a global downtime Marketing and sales tips for B2B teams
14:49
August 26, 2020
Episode 36: The Impact of Covid19 on Marketing and Sales: with Nigel Cullington, VP of Marketing for the Upland Enterprise Sales & Marketing Cloud
Nigel Cullington, VP of Marketing for the Upland Enterprise Sales & Marketing Cloud, a leader in enterprise work management software joins us in this episode of the SalesStar podcast to share some thoughts from his journey in martech and tech marketing so far and to talk about innovative tricks to help tide over these challenging times. Key topics covered: Learnings from pivoting / making changes to overall processes during the Covid19 lockdowns How marketing and sales is evolving due to the Covid19 pandemic What sales teams can do to drive results faster during this downtime
17:00
August 19, 2020
Episode 35: A Few Tips to Help Reformulate Sales Strategies for the New Normal: with Sheila Aharoni, Vice President of Global Sales, CloudShare
Sheila Aharoni, Vice President of Global Sales at CloudShare a business acceleration cloud company, that helps deliver sales and customer success by helping software companies deliver complex demos, PoCs and training, replicating real-world experiences without compromising time to market joined the SalesStar podcast in this episode.  Key topics covered: Sales learnings and takeaways that have stayed constant through tech sales The evolving role and challenges of today's salespeople Qualities needed in today's B2B sales teams  Tips to consider when reformulating sales plans for the new normal
14:59
August 12, 2020
Episode 34: Being A Tech Entrepreneur Amid A Challenging Time; with Vishal Sunak, Co-Founder & CEO at LinkSquares
Vishal Sunak, Co-founder and CEO of LinkSquares, a software that automatically reads and retrieves key data from your library of agreements, making review and diligence projects super simple joined us in this episode to share a few thoughts on being a tech entrepreneur amid a challenging time while also discussing his biggest industry learnings so far…  Key topics discovered: Customer facing learnings and tactics that work in sales How can teams pivot to face challenges because of the Covid-19 pandemic? Top trends and changes in tech sales / sales tech over the next few months
16:30
August 5, 2020
Episode 33: What can you do to boost Revenue during downtime and other sales tips with Gopkiran Rao, Chief Strategy and Marketing Officer at MindTickle
Gopkiran Rao, Chief Strategy and Marketing Officer at MindTickle, a comprehensive, data-driven solution for sales readiness and enablement joins us in this episode of The SalesStar podcast, Gopkiran, shares some interesting insights in this episode, especially those that can help teams tide over these rough times! As a start though… Key topics discussed: What it takes to make a sales/marketing campaign successful How should sales and marketing pivot during a pandemic? How will salestech adoption and use evolve during this remote work phase due to Covid-19 What it takes to boost revenue plans and generation for a successful outcome
26:11
July 29, 2020
Episode 32: What’s Changed in Sales Today Due to Covid-19?: Risa Crandall, VP Strategy and Sales at Aki Technologies shares some thoughts
Risa Crandall, VP of Strategy and Sales at Aki Technologies, a platform that helps revolutionize how marketers engage mobile consumers…joined us in this episode of the SalesStar podcast, listen in to extract some valuable tips on technology and B2B sales! Key topics covered: How a typical sales team has had to pivot during the Covid-19 crisis What will the slowdown do for the next few quarters in terms of realigning how sales and marketing functions What can salespeople do differently to help them overcome struggles related to Covid-19 and achieving their quotas? Must-have sales technologies for a time such as the present
17:42
July 22, 2020
Episode 31: Shifting Priorities in Marketing and Sales: A chat with Vicki Kolovou, Head of Marketing at Behavioral Signals
Vicki Kolovou, Head of Marketing at Behavioral Signals, a company that develops technology to analyze human behavior from voice-data joined us in this episode of the SalesStar podcast. Key topics discussed: The current world situation and challenges related to the ongoing Covid-19 pandemic How the pandemic is set to impact the SaaS industry Shifting priorities in sales and marketing  What can brands do to reposition themselves?
12:56
July 15, 2020
Episode 30: Driving Through Uncertainty with the Right Business Tactics, a B2B Conversation with Craig Bumpus, Chief Revenue Officer at Qumulo
Newly appointed Chief Revenue Officer of Qumulo Hybrid Cloud File Storage that delivers real-time visibility, scale and control of data joins us in this episode of the SalesStar podcast,  Craig brings more than 27 years of go-to-market strategy, sales enablement and technical sales expertise to Qumulo and was CRO at UiPath prior to his role at Qumulo. Key topics covered: Plans, strategies that work best in B2B marketing and sales and revenue generation How B2B teams should rethink the way they plan and hire for sales and marketing roles How sales will change given the ongoing Covid-19 pandemic and the effects of the changing salestech-scape. Revenue generation tricks that can help tide through business challenges
11:48
July 8, 2020
Episode 29: Thriving During Uncertain Business Times: A Conversation with Tapajyoti (Tukan) Das, CEO at LeadSift
On this episode of the SalesStar podcast we had Tapajyoti (Tukan) Das, CEO and Founder of Sales Intelligence Platform LeadSift join us to share a few thoughts on thriving during uncertain business times while also talking about the importance and benefits of intent data in the whole B2B and technology sales process.  Key topics discussed: How intent data powers successful marketing and sales campaigns Best practices to follow when implementing intent backed sales intelligence Biggest challenges in tech sales today Tips for sales teams to meet quotas despite the current challenges imposed by Covid-19
14:16
July 1, 2020
Episode 28: Discussing Tech Sales and Marketing Tricks with Jay Tuel, VP of Sales Development at Demandbase
Every technology marketer and salesperson is finding ways to adjust to the new normal while using this challenging time to build better business relationships despite the downturn and effects of the Covid19 pandemic. To that end, we had Jay Tuel, VP of Sales Development at Demandbase join us in this episode of The SalesStar podcast to share some insights and tips!  Key topics discussed: Proven sales tips that work in tech / B2B Tips to keep in mind when shaping or building out a tech sales team Top trends that will be seen in sales for the rest of 2020 Tips on building out an ICP Revenue generation tips for a challenging time (due to the Covid-19 pandemic)
20:35
June 24, 2020
Episode 27: A Chat with Martech thought-leader Matt Heinz
It was a pleasure to have well known martech and sales tech thought leader Matt Heinz of Heinz Marketing as a guest on this episode of the SalesStar podcast! Given the current world challenges related to the spread of the Covid-19 pandemic, the interesting marketing and sales insights and tips from him is definitely something that will come in handy for businesses as they focus on business continuity efforts.  Key topics discussed: Best ways to maintain quotas during a downturn How the Covid-19 pandemic will change how sales and marketing performs in the next few months Sales leadership thoughts for teams as they tide through extended remote work experiences Must-have aspects of every sales and marketing strategy / campaign What to keep in mind when identifying the ''right'' martech / salestech stack!
11:29
June 17, 2020
Episode 26: A Tech Sales Talk with Raul Perdigão Silva, Global Head Inside Sales at Pipedrive
On this episode of the SalesStar podcast, we had Raul Perdigao Silva, Global Head of Inside Sales at Pipedrive (the first CRM platform that was built keeping the salesperson’s point of view in mind!) joining us.  Key topics discussed: Top sales training tips to develop sales  teams Tips for Inside sales to tide over the Covid-19 pandemic How to pivot core strategies in times of a crisis Best practices for tech sales campaigns Remote work and collaboration tips
18:28
June 10, 2020
Episode 25: Michael McLaren, Global CEO, B2B Group at Merkle Discusses Business Challenges and Tips for Sales and Marketing to Tide Over Covid-19
On this episode of the SalesStar podcast we have Michael McLaren, Global CEO – B2B Group at Merkle a tech enabled global performance marketing agency as our guest. Key topics discussed: Evolutions in martech and salestech Building impactful customer relationships Evolving skills needed by marketing and sales The right parameters to keep in mind when choosing a martech or salestech stack Business continuity tips to tide over Covid-19 Remote work collaboration tips
25:18
June 3, 2020
Episode 24: A MarTech and SalesTech Conversation with Julian Baring, General Manager, Americas of Adform
In this episode of the SalesStar podcast, we have Julian Baring, General Manager, of the Americas region for Adform a global digital media advertising technology company joining us.  Key topics discussed: Challenges being faced because of the Covid-19 impact in SaaS/B2B  Innovative ways for sales teams to cut through the noise to create impact with prospects faster Challenges that most sales teams face in spite of having access to sales technologies of various kinds Tips to help shorten overall sales prospecting time Tips to get through the trying times caused by the effects of the Covid-19 pandemic
22:14
May 27, 2020
Episode 23: Anand Shah, CEO and Co-founder of Databook shares Demand Generation and Sales Tips To Endure The Global (Covid-19) Pandemic
With the Covid19 pandemic still impacting how businesses and economies function, it's time for marketing and sales to be empathetic and to get creative! In this episode of The SalesStar podcast, we have Anand Shah, Co-founder and CEO at Databook, an innovative platform that helps enterprise sales reps improve performance at scale joining us to share some useful tips. Key topics discussed in the episode: Successful sales strategies that effectively help with demand generation How marketing and sales can adapt to the challenges at hand because of the downturn and the pandemic Must-have sales technologies every technology salesperson should have access to Tips to enhance overall sales outreach and prospecting efforts 5 best practices that help support overall business expansion plans
15:44
May 20, 2020
Episode 22: Bud McGann, Executive Vice President of Global Sales at Reltio Shares his Thoughts on Improving your Selling Techniques During Challenging Times
Bud McGann, Executive Vice President of Global Sales at Reltio a Saas platform that helps deliver enhanced customer experiences joins us in this episode.  How the role of B2B sales has changed over time Biggest challenges that today’s technology salesperson/Enterprise salesperson faces Tips / thoughts on selling to Fortune 500/Fortune 2000 companies: the strategies that work Changing priorities for sales leaders today  The impact of the global pandemic (Covid19) on businesses,  How tech Marketing and Sales teams are adapting to these challenging times The top 3 things for teams to do while they are struggling through this uncertainty due to Covid-19
17:20
May 13, 2020
Episode 21: Ami Gal, CEO and Co-founder of SQream joins us to share humanitarian tips to practice during Covid-19 while also sharing his learnings from being a tech entrepreneur
Ami Gal, CEO and Co-founder of SQream - a tech startup that helps businesses to easily ingest, store and analyze tens to hundreds of terabytes of data and beyond joins us in this episode to talk about his journey as a tech entrepreneur while also dipping into some insightful marketing and sales tips.  Key topics covered: Biggest takeaways being a serial tech entrepreneur Top 5 things tech startup founders who are looking to get investors or have their company acquired should keep in mind How global technology Marketing and Sales are adapting and what are the top 3 things teams should follow when struggling through this uncertainty caused by the Coronavirus Top predictions for Sales and SalesTech in 2020?  How there will be a change in the role of tech sales Innovative ways in which Sales teams can use Sales technology to enhance their prospecting / outreach efforts Additional Sales tips, given the current world challenges because of the novel coronavirus
21:19
May 6, 2020
Episode 20: Ron Baden, Chief Revenue Officer of SalesHood Joins us in this Episode to Share His Top Sales Leadership and Sales Enablement Practices
Ron Baden, Chief Revenue Officer at SalesHood, a leading sales enablement platform that helps companies boost sales productivity joins us in this episode of The SalesStar podcast to share his thoughts on technology sales and key revenue strategies that can drive business outcomes.  Key Topics Discussed: Successful campaigns/ best practices that have worked well in technology sales Factors that are critical to ensuring optimized performance for a sales team and business as a whole Changing dynamics in sales/salestech and best ways for  sales/marketing teams to re-think how they build or shape their teams today, given that today’s salesperson needs a whole set of key skills that the one of yesteryear didn’t need. Top trends foreseen for the B2B/Tech Sales space for 2020 and points on the evolving technologies in this space and how it changes the way sales or especially revenue generation as a function is approached Few notes/words of caution to businesses navigating through the current Coronavirus pandemic 
18:21
April 29, 2020
Episode 19: Troy Barter, Director of Sales Development at PandaDoc Joins us to Talk about His Top Best Practices that Help Drive Better Sales Outcomes
In this brand new episode of The SalesStar podcast,  we have Troy Barter, Director of Sales Development at PandaDoc join us. Troy is an experienced technology sales leader and we loved some of the interesting tips and insights he shared in this conversation from his experience so far! Have a quick listen: Key topics covered in this episode: Predictions for the evolving role of technology Sales and SalesTech in 2020 Innovative ways in which Sales teams have used sales technology to enhance their prospecting / outreach / overall efforts Observations when it comes to the top sales challenges that sales leaders still haven’t been able to solve  or optimize well enough using their tech stack 5 best practices that make up the framework of the most successful sales strategies Additional Sales tips given the current (Coronavirus pandemic) and world situation with advise on how marketing and sales can tide through these times
16:18
April 22, 2020
Episode 18: Rob Sharland, Global Sales Head at Audiens Discusses Business Tips for the Ongoing Covid-19 Pandemic
It’s a trying time for the world at large, given the extent of damage Covid-19 is causing on homes, families and economies. But as they say, the show must go on! In this episode, Rob Sharland, Global Sales Vice President of Audiens, a Customer Data Platform joins us to discuss: Biggest technology-sales challenges faced in the industry! How Marketing and Sales has evolved over the years How CDPs enable better optimization of processes for Marketing and Sales How leading marketing and sales teams use their martech/salestech to improve their outreach Why CDPs should be part of a typical martech/salestech stack? Best ways for tech sales teams to be creative in ensuring a better overall customer experience? Additional tips/thoughts given the ongoing global coronavirus pandemic – tips for businesses and teams struggling to work through the uncertainty01
17:20
April 15, 2020
Episode 17: Manny Medina, CEO at Outreach.IO joins us to talk about AI in Tech and the evolving sales and marketing landscape
Manny Medina, CEO and Co-founder of Outreach.IO, an AI-driven platform that automates administrative tasks and combines customer interactions across email, voice and social to help sales reps take better actions joins us in this episode of the SalesStar Podcast. Key Topics Included: Manny's biggest tech entrepreneurial learnings/challenges Tips on humanizing the Sales process How today's salesperson needs to be more of an innovator and what they need to do better to grab their prospect's attention Top 5 things for sales reps to keep in mind before they get on their first cold call! Tips to help overcome business challenges during the ongoing global pandemic Happy Listening!
12:43
April 8, 2020
Episode 16: Richard Lanchantin, Chief Executive Officer at QStream Joins Us to Share Leadership Development and Upskilling Tips for Technology Sales and Marketing Teams
Richard Lanchantin, CEO of Qstream, a company focused on making salespeople great at what they do by combining performance insights and coaching support joins us in this episode of the SalesStar podcast. Key Topics Discussed in The Episode: Top challenges faced by technology sales and marketing teams with creative tips on overcoming them! Mentoring and leadership development skills for technology sales and marketing teams Evolution of the role of the tech sales person Best practices to optimize one's salestech stack Predictions for salestech in 2020
15:09
April 2, 2020
Episode 15: Jenna Raby Senior Vice President of Global Financial Services at RiskIQ Discusses Proven Enterprise Sales Tips and Tactics to Help Drive ROI
Senior Vice President of New Markets at RiskIQ and global thought-leader in Enterprise Software Sales and International SaaS Sales, Jenna Raby joins us in today’s episode of the SalesStar podcast!  Key topics discussed: Enterprise sales strategies and tips  The evolving role of B2B and tech sales Changing sales / salestech landscape
10:58
March 24, 2020
Episode 14: R.J. Talyor, Chief Executive Officer at Pattern89 Shares his Thoughts on The Growing Use and Impact of AI in MarTech and SalesTech
R.J. Talyor who recently founded Pattern89 an AI-driven platform that analyzes ads to predict which ads perform the best on social media – joins us in this episode of The SalesStar Podcast to share his experience and insights in technology sales and marketing while discussing the impact of AI in this segment. Key topics covered in the episode: Impact of AI-powered tools in the demand and use of new salestech / martech products Top best practices for adtech/ad and marketing teams to follow The evolution of sales technologies and martech and how it has changed the way sales and marketing is approached as a task  How sales people / marketers should plan their outreach today Predictions for Sales and SalesTech in 2020
10:59
March 18, 2020
Episode 13: Peter Gillett, MD at Marketpoint Global & Founder at Zuant Joins us for a Chat to Discuss Key Mobile Lead Capture Tips for Technology Sales Teams
Peter Gillett, tech entrepreneur and Founder/CEO of Marketpoint and Zuant, a mobile data lead capture platform joins us in this episode of the SalesStar podcast to talk about his entrepreneurial journey and his experience going from mechanical engineer to tech entrepreneur.  Topics covered in the episode:  How global technology sales teams use mobile lead capture solutions to boost ROI from their efforts Creating the right balance between skills in a tech sales team and choosing/adopting the right salestech stack Must-haves for any Technology Sales campaign Revenue Generation tips and strategies
15:14
February 28, 2020
Episode 12: Wayne Gomes, Co-founder of Grapevine6 Shares his Top Social Selling Tips for Sales Teams
Wayne Gomes, Co-founder of Grapevine6, an AI-powered profiling platform that lets sales people share highly relevant, valuable content to establish trust and credibility with prospects and buyers joins us in today’s episode of the SalesStar podcast to talk about his experience as a second-time tech entrepreneur while also sharing interesting ways for Sales teams to capitalize on social selling.  Topics covered in the episode: Social selling tips to help boost the overall sales process Common challenges faced by sales teams today with tips for overcoming them  Innovative tips for sales teams to prospect better and shorten their overall prospecting time!
11:51
February 20, 2020
Episode 11: Enrico Quaroni, VP of Global Sales at Fanplayr Shares Interesting B2B Sales Tactics to Help Drive Better Business Results
In this episode of The SalesStar Podcast, Enrico Quaroni, VP of Global Sales at Fanplayr, a solution provider that helps convert browsers to buyers with real-time targeting shares creative ways for technology sales teams to prospect better in order to reduce their overall sales cycles. Topics covered in this episode: Proven / best-performing sales tactics and sales strategies in Technology Sales that drive sales efforts How the evolution of salestech is redefining how sales teams approach their tasks Biggest challenges facing client-facing teams and sales teams, ideas to overcome them About Enrico:  Enrico serves as the VP of Global Sales at Fanplayr. Enrico has a rich expertise in creating strong sales, operations, account management teams and strategies to help make a mark in the Italian or European markets.
09:28
February 19, 2020
Episode 10: Mark Rogers, Chief Revenue Officer at Impartner Software Talks about his Best-performing Sales Tactics and Strategies
Chief Revenue Officer of Impartner Software Mark Rogers joins us in this episode of the SalesStar Podcast to talk about his best performing sales tactics and strategies while also sharing his thoughts and insights into the evolving sales and salestech landscape! Key topics discussed in this episode: Mark's most successful Channel sales/ revenue strategies that have helped drive business success Tips on how sales/marketing teams should re-think how they build or shape their teams, given the evolving Salestech landscape Top trends in the B2B/Tech Sales space for 2020 and the evolving role of the B2B salesperson 
19:27
February 14, 2020
Episode 09: Tyler Lessard, VP of Marketing at Vidyard Shares Innovative Tips for Sales Teams to Capitalize on Videos
Tyler Lessard VP of Marketing at Video Marketing Platform Vidyard joins us in this episode of the SalesStar Podcast to share a few innovative ways in which sales teams can capitalize on videos to optimize their outreach!  Topics Discussed in the Episode: The evolving martech/salestech landscape and how innovations in technology cannot change the basics of Marketing and Sales Biggest challenges facing client-facing teams like Sales today The need for more innovation in Sales to help stand out from the crowd Creative ways in which leading B2B / Technology companies have used Videos to enhance their prospecting efforts and outreach  Top 5 Tips for Sales Reps shooting their first Video outreach!
17:32
February 14, 2020
Episode 08: David Lewis, Founder & CEO of DemandGen International Explores the Changing Role of the B2B Salesperson While Sharing Innovative Sales techniques to help you Boost your Sales
Martech thought-leader and inspiring sales leader David Lewis joins us in this episode of the SalesStar podcast to share his insights and tips on the evolving sales and salestech marketplace.  David is the Founder & CEO of DemandGen International and host of the DemandGen Radio. Key Topics Covered in the Episode: How the core basics in marketing and sales will always remain the same despite innovations in martech and salestech Common problems facing marketing and sales teams today, vis a vis lags in their overall process and strategy How today’s sales person needs to be more of an innovator in order to get their prospect’s attention.  Tips by David for sales reps do to get their prospect's attention faster The top 5 things every sales rep should do before they get on their first cold call!
15:15
February 13, 2020
Episode 07: Maria Tribble, VP of Enterprise Sales at Pathfactory Shares Best Practices that Help Optimize every Sales Campaign
Maria Tribble, VP of Enterprise Sales at Pathfactory joins us in this episode to discuss: Her Sales and SalesTech predictions for 2020 How the role of the typical B2B Salesperson will evolve, given the dynamics in SalesTech today Why (and how) Sales teams should pay more attention to Customer Experience
09:18
January 24, 2020
Episode 06: Michael Brenner, CEO of Marketing Insider Group Shares Content Marketing Tactics to Enable Sales Teams
Globally-recognized keynote speaker on leadership, culture, and marketing - Michael Brenner joins us in this episode to share some interesting tricks and tactics that can help Sales teams capitalize on content to achieve their goals. In this episode, we cover: Top content marketing and content development tricks & best practices for a typical Sales outreach / or Sales prospecting cadence Biggest lags in Sales when it comes to prospecting/cold calling sales strategies and how B2B Sales teams can enhance/optimize their sales content or copy to help close more deals Michael's top sales and sales tech predictions for the year! Tips on enhancing the overall Customer Experience with content Why Sales teams and leaders should be more involved in content development (given that the popular method is for Marketing to work on Content assets within organizations)
11:27
January 24, 2020
Episode 05: Brandon Bornancin, Founder & CEO of Seamless.AI discusses the Impact of AI in Sales and his SalesTech Predictions for 2020
Serial entrepreneur and Sales thought-leader Brandon Bornancin shares his insights and tips on Optimizing Sales and SalesTech strategies in this conversation with SalesTechStar! In this episode we cover: Innovative ways Sales teams can use SalesTech to optimize results Top challenges faced by B2B salespeople and how the right SalesTech stack can help Best practices by Brandon for formulating successful Sales strategies Sales tips that can help drive better win rates
13:27
January 20, 2020
Episode 04: Carlos Hidalgo, Founder & CEO at VisumCX discusses his predictions on Sales and SalesTech for 2020
Innovative thought leader with over 25 years in B2B Marketing and Sales, Carlos Hidalgo joins us in this episode to share his tips and insights on what the Sales and SalesTech landscape will look like in 2020. Key topics discussed in this episode: Top sales tech predictions Tips on enhancing Customer Experience and Customer Success initiatives in B2B Sales Why Sales teams should pay attention to better CX and Customer Success outcomes? Ways to Optimize Sales Prospecting  and cold calling efforts
07:49
January 15, 2020
Episode 03: Meetul Shah, Founder and CEO of DemandMatrix Discusses Innovative Account-based Selling and B2B Sales Tactics
Meetul Shah, Founder and CEO of leading technographics and intent provider firm - DemandMatrix joins us in this episode to share interesting sales tactics and insights on Account-based Marketing and Account-based Selling.  In this episode we cover: The future of Sales/SalesTech Sales Campaign from your time at Microsoft and of course, from your experience running sales at DemandMatrix Account-based marketing and Account-based selling tips Key learnings & takeaways for young BDRs and Sales Reps
06:02
January 7, 2020
Episode 02: David Raab, Founder and CEO of The CDP Institute Tells us why CDPs are Essential to Sales
David Raab, founder and CEO of the Customer Data Platform Institute, a vendor-neutral organization that educates marketing and sales teams about customer data joins us to discuss the importance of CDPs in Sales.  In this episode, we cover: How and why Sales teams should manage or own the use of the organization CDP How CDPS help reduce friction between Marketing and Sales Tips on how Sales teams can use CDPs to drive Account-based selling How Sales teams can use CDPs to accelerate business revenue
09:38
January 6, 2020
Episode 01: About the SalesStar Podcast - (A Brief Introduction!)
The SalesStar Podcast, hosted and produced by SalesTechStar (an online publication that aims to cover global trends, best practices, news and insights on B2B Sales and SalesTech) is an under-10-minute podcast that features the best in B2B and Tech Sales. 
00:52
December 20, 2019