The SalesStar Podcast

Kimen Warner, VP of Product Management at Drift shares proven B2B product management best practices as well as some highlights on Drift’s newly launched Deal Room, in this episode of the SalesStar Podcast: Key topics covered How Product Management has evolved over the years... What can product managers do to differentiate themselves The launch of Drift's ''Deal Room'' and how it benefits B2B sales and marketing teams The future of SalesTech

John Piccone, Regional President, Americas, at Adform an Integrated Advertising Platform joined us on this episode of the SalesStar Podcast to chat about a few trending digital marketing and ad best practices: Key topics covered: Fundamentals in B2B marketing that help drive ROI Understanding marketplace evolutions and customer behaviors What B2B revenue/sales/marketing leaders need to keep focus on in today's dynamics 

Abdul Javed, VP of Sales, APAC at Clari, a Revenue Operations Platform that improves efficiency, predictability, and growth across the entire revenue process joined in as our guest in this episode to share a few regional sales development best practices; Key topics covered: What does it take to build a strong Sales foundation Sales strategies that work for regional sales Salestech and alignment tips for global teams

Daniel Rodriguez, CMO at Simplr a machine-enabled customer experience solution that meets the demands of the Customer across all digital channels was our guest on this episode of the SalesStar podcast, Daniel spoke about a few proven marketing practices that should be the highlight through 2022, Key topics covered: Thoughts on core marketing strategies to fuel ROI through 2022 Key martech trends for B2B marketers to keep in mind Creating better end to end experiences for end users in B2B

Craig Moore, Head of Sales at Vyond a platform that helps people create dynamic and powerful video media joined us on this podcast to talk about a few top B2B sales practices and the salestech behind them. Key topics covered: Biggest B2B sales challenges Optimizing your choice of martech/salestech Discussing the future of salestech

Chris Cabrera, CEO and Founder at Xactly, (an Intelligent Revenue Platform that acts as a solution to align seller behavior) joined us on this episode to chat about a few top B2B revenue trends and best practices: Key topics covered: How is Revenue Intelligence today changing the game for B2B sales teams How B2B sales teams have used Revenue Intelligence to drive their goals Technologies that will become core and integral to sales-marketing experiences

Global sales advisor, sought-after speaker and author – Andy Paul joins us in this episode of the SalesStar Podcast to share a few top sales practices that can help enable a more proactive and slightly less salesy approach to sales: Key topics covered: B2B sales challenges that persist in today's environment The disadvantage with being too ''salesy'' and what to do about it What sales practices help drive true ROI Thoughts on the future of Salestech

David Greenberg, CMO at Conversica (a leading provider of Conversational AI for business), shares a few marketing and sales best practices for B2B teams; Key topics covered: Enterprise marketing and sales alignment practices What it takes for B2B marketers and sales people to drive online buying experiences The future of salestech/martech

Jamie Bertasi - President and Chief Operating Officer at Totango spoke about a few proven revenue tricks and best practices that have enabled goals for the Totango team over the years, Key topics covered Takeaways from the Totango growth story over the years Fundamental salestech/martech systems that enable revenue processes What should start-up teams keep in mind when implementing processes The future of B2B sales/B2B tech

Mike Smith, Senior Director, Enterprise Sales at CData joined us in this episode of the SalesStar Podcast to discuss a few modern day SalesOps best practices and trends; Key topics covered: The role of Sales Ops in building a modern sales organization How the customer purchasing process has changed The need for salespeople to have better customer 360 views/insights (along with best practices/tips) How CData's suite of data connectivity solutions can enable better sales forecasting and customer insights for B2B teams

Carson Conant, Founder and CEO at MediaFly, a collaborative tool for sellers & marketers shared a few of his top sales enablement predictions for 2022, Key topics covered: Growing importance of Sales Enablement Platforms How sales enablement and sales tech as a whole will shape up in the near future Sales enablement processes that boost ROI for B2B teams

Guy Nirpaz, Founder and CEO at Totango, (a customer success software platform) that helps organizations to monitor, track and optimize every stage of the customer journey joined this episode as our guest, to chat with us about the story behind Totango and the future of customer success: Key topics covered Totango's growth journey through the years... Why customer success platforms are crucial to B2B sales today The future of sales tech and customer success in B2B

Scott Smyth, VP Global Sales at HG Insights, a global leader in technology intelligence shared a few proven sales and salestech tips and practices that can generate better overall ROI for B2B teams: Key topics covered: Common sales tactics that work in B2B Challenges faced by B2B sellers The future of sales and salestech

Chris Maeda, co-founder and CTO at Botco.ai an AI-powered marketing chat solution shared a few thoughts on the impact of chatbots in today’s digital sales and marketing world: Key topics covered: The evolving role and importance of chatbots in sales and marketing today How leading brands are using their bots to drive sales/marketing How AI will evolve to change the sales-marketing landscape

Katie Foote, Chief Marketing Officer at Drift a conversational Marketing platform that combines chat, email, video, and automation to remove the friction from business buying joined us on the SalesStar Podcast to share a few top marketing optimization thoughts and best practices. Key topics covered: Core marketing tricks to keep in mind for 2022 Martech solutions to consider to help optimize marketing efforts Understanding today's B2B market dynamics and using it to drive marketing goals

Adam Johnson, SVP, Sales at ActiveCampaign a global leader in Customer Experience Automation shares a few proven sales success tips and collected takeaways from his built up sales expertise through the years, while taking us through the impact of customer experience automation systems: Key topics covered: Technologies that matter to eCommerce/online businesses today Impact of CX automation How salestech-martech adoption will evolve with changing market dynamics

Kris Rudeegraap, CEO and co-founder of Sendoso, a platform that helps sales and marketing teams connect and drive revenue with personalized gifts in order to improve customer engagement initiatives shared a few thoughts on the impact of Direct mail in B2B sales and marketing: Key topics covered: What inspired Sendoso and how has the platform evolved over the years to meet changing business-user needs The benefits of direct mail How can marketers and sales teams create better end to end experience (that convert!) with direct mail?

Chris McLaughlin, Chief Marketing Officer at LumApps chats about the biggest CMO trends and practices that need to be followed to enable better marketing output through 2022 in this episode of The SalesStar Podcast Key topics covered Typical B2B CMO best practices and challenges  Optimization trends and tips that drive better internal marketing practices The future of B2B marketing and martech

John Elsey, CEO at Richardson Sales Performance shared a few best practices and sales training tips that are especially crucial to today’s B2B sales environment; Key topics covered: In what ways do B2B sales teams struggle with adequate training Virtual selling best practices What it takes to build and scale a B2B sales team

Karen Gallantry, GM at mParticle a customer data platform that enables marketing efforts spoke about a few proven revenue and sales practices that yield results for B2B teams: Key topics covered: Strategies in sales/revenue operations that yield results How core processes in sales and revenue operations are changing Sales technologies/ Revenue technologies that will become more crucial to everyday B2B operations

Kristina Simkins, VP of Product at Lessonly by Seismic a coaching software platform built for frontline teams shared a few tips on leading product teams effectively: Key topics covered: Meeting the evolving need between products-customers and what product teams need to do How can product teams – marketers and sales people align to impact overall processes and business growth? The future for B2B Product teams: trends and thoughts

Chetan Chaudhary, Chief Revenue Officer at Scale AI, a platform that accelerates the development of AI applications by helping machine learning teams generate high-quality ground truth data shared a few insights in this podcast that can help sales-marketing and revenue teams drive better unison in their core processes.  Key topics covered: What should sales/marketers focus on to build unified customer and buying journeys? Problems faced in B2B when it comes to go-to market plans and strategies Tips to drive better revenue and sales operations

Michelle Pietsch, VP of Revenue at Dooly.ai, a connected workspace that helps revenue teams win more deals shared a few thoughts and best practices that can drive better processes and output for B2B Revenue teams: Key Topics Covered: Best practices and processes that drive B2B revenue and sales teams given today’s market dynamics Core salestech-revtech that have always helped drive team output and business goals Top tips for marketers and B2B sales teams for 2022 and beyond!

Jeremey Donavan, SVP of Revenue Strategy at SalesLoft, a leading platform that helps selling teams drive revenue initiatives talked about a few proven B2B sales practices while sharing a few thoughts on the changing scope of sales today: Key topics covered: Missing elements in B2B revenue strategies Technologies and processes that sales and revenue leaders need to focus on strengthening Salestech / Revtech optimization tips

John Bruno, VP of Strategy at PROS a provider of AI-based solutions that help power commerce in the digital economy shared a couple of thoughts on today’s evolving eCommerce market and how new age technologies can drive better online sales; Key topics covered: Biggest challenges that eCommerce/online businesses face when driving sales today As platforms evolve to meet the needs of online sellers, basic best practices that companies need to keep in mind The future role of Salestech

Viral Bajaria, CTO and Co-Founder at 6sense, an Account Engagement Platform that helps B2B organizations boost revenue growth shared a few insights on 6sense’s newest innovations and what’s in store for the B2B martech and salestech world in this episode of the SalesStar Podcast: Key topics covered: About 6sense's latest innovations and integrations and how it changes the game for B2B marketing and sales teams How predictive systems and better business insights and data transforms B2B sales and B2B marketing for the better Using intent data and predictive analytics to drive business outcomes: Tips and Tricks

Mert Yentur, CEO and Founder at Pitcher AG, a leading provider of mobile sales enablement and content management for field sales and marketing teams shared a few thoughts on his startup journey and the future of B2B sales enablement in this episode of the SalesStar Podcast: Key topics covered: Sales Enablement Trends and Challenges that are being seen across B2B sales, globally Changes to the sales-marketing approach in business-to-business What it takes to drive a unified vision and prospect approach How should sales leaders structure their teams and processes to optimize sales efforts

Kevin Tate, CMO at Clearbit, a marketing data engine that helps drive customer interactions shared his top CMO moments and marketing best practices in this episode of the SalesStar Podcast: Key topics covered: Biggest concerns for digital marketers today Martech best practices that B2B marketers need to pay more attention to Biggest trends in B2B marketing to get ready for Driving marketing impact as a CMO

Chris Tranquill, Chief of Strategy at Khoros, shared a few thoughts on B2B optimization and engagement strategies; Key topics covered: B2B Customer Engagement Strategies - Top Lags Teams Face Using the right metrics to measure engagement and ROI Marketing and Sales automation that help drive customer engagement

Michelle Lisowski, Global Director, B2B Marketing at Uber, a global innovator known best for its ride hailing and delivery services is here to share a few observations and trends on what it takes to drive marketing success in an evolving marketplace; Key topics covered: What helps drive better marketing and martech collaboration? Must-have qualities for B2B marketers Martech suggestions and optimization tips The future of B2B marketing and martech

Amy McClain, Senior Manager of Sales Enablement at Calendly a leading meeting scheduling tool joined as our guest in this episode of the SalesStar Podcast to share a few salestech trends impacting B2B sales: Key topics covered Sales technologies that are becoming crucial in B2B sales and why What sales leaders need to do to boost sales training and salestech best practices Diversity and women in tech and B2B sales

Shawn Herring, VP Marketing at all-in-one document workflow automation platform, PandaDoc joins us in this episode to share a few highlights on PandaDoc’s Zoom app launch and what it takes to succeed in B2B marketing; Key topics covered: How all in one document automation platforms enable team efforts across functions Tools and technologies that help address challenges at the workplace especially in sales and marketing teams Thoughts on the evolution of martech-salestech today

Paroma Sen of SAP speaks with Paroma Sen of SalesTechStar.com on the Importance of DEI in B2B Marketing and Sales: Key topics covered: Growing importance of DEI culture in the B2B marketplace What drives stronger DEI cultures in tech? Why sales and marketing leaders need to focus on building diversity in hiring  *This episode was pre-recorded on Women's Day

Mike Burton, Co-Founder & SVP Data Sales, at Bombora, a leading provider of Intent data for B2B sales and marketing teams shared a few observations surrounding the growing importance of intent data in B2B sales and marketing today: Key topics covered: Key observations surrounding the use of intent data in B2B sales and B2B marketing Why B2B sales and marketing need to bank on behavioral insights today Changing data trends in business-to-business today The future of martech and salestech

Dave Dabbah, CMO at CleverTap, an AI-powered customer engagement and retention platform that enables businesses to drive better customer retention was our guest in this episode of the SalesStar Podcast powered by SalesTechStar.com; Dave shared a few thoughts on the evolving role of the CMO and the biggest trends in B2B marketing today: Key topics covered: Evolution of B2B marketing teams and the office of the CMO Long-term changes in B2B marketing set in motion because of the long-drawn Covid-19 pandemic! What makes marketing more performance-driven?

James Isilay, CEO at Cognism, one of the world's leading sales intelligence platforms shared a few top data and intelligence trends consuming B2B sales in this episode of the SalesStar Podcast (powered by SalesTechStar.com!). Key topics covered: Top business and sales intelligence trends of today that are changing the game for global sales teams Enhancing overall sales strategies and sales processes with better sales intelligence What should sales people be keeping in mind to ensure they don’t suffer from lags like disparate data or the inability to draw the right insights and processes from their sales intelligence 

Enterprise sales can be more complex and involve much longer sales cycles, but with optimized processes, sales leaders can drive quicker results; to that end we had Damien Swendsen, VP of Sales at InsideView, a leading platform that empowers business leaders to quickly and confidently make improved go-to-market decisions share some top tips in this episode. Key topics covered: Evolution of Enterprise Sales Salestech that enables enterprise sales goals Martech-salestech alignment for better enterprise sales

Yoni Tserruya, Co-founder & CEO at Lusha, a platform that helps business professionals with high-quality lead data shared a few snippets from Lusha’s journey and today’s evolving salestech climate: Key topics covered: Salestech and tech startups in Israel Trending sales strategies and salestech tips from around the world Improving your choice of martech and salestech

Daljit Bamford, Chief Customer Officer at Tenth Revolution Group, a global leader in cloud talent solutions shares a few top customer success tips and best practices that can help create better impact; Key topics covered Top skills needed in B2B customer success teams and leaders Impactful customer success models and how they are built Technologies that drive customer success initiatives

Jon Perera, Chief Marketing Officer at HighSpot joins the SalesStar Podcast to share a few thoughts on evolving martech trends and B2B marketing best practices in this quick chat. Key topics covered Top martech and marketing trends in B2B What does the immediate future of marketing and martech look like? CMO best practices 

Sylvia Ananicz, Head of Revenue at Lilt a modern language service and technology provider enabling localized customer experiences talks about the evolving role of tech in revenue operations; Key topics covered How Revenue Trends and Processes have Evolved in the Last Few Years Revenue Technologies at the Forefront in Today's Marketplace The Future of Revenue Operations 

Steve Daheb, Chief Marketing Officer at ON24, a Digital Experience Platform that helps drive customer engagements shared a few of his biggest marketing learnings and tips: Key topics covered: Redefining the marketing and customer journey  Marketing technologies and sales technologies that help create impactful customer experiences Marketing takeaways from leading tech brands 

Gil Allouche, Founder & CEO at Metadata.io a platform that helps B2B marketers scale their best-performing ad campaigns joined in as our guest in this episode of the SalesStar Podcast; to share a top observations on the changing B2B marketing and Demand Gen space -  Key topics covered: The changing B2B Demand Generation Game and some Top Trends  Shifts in Choice of Martech/SalesTech Stacks The Future of B2B Demand Gen

Pouyan Salehi, co-founder and CEO of Scratchpad a platform that helps you update Salesforce, take sales notes, and stay on top of sales to-dos participated as our guest in this episode: Key topics covered: How sales automation platforms are set to innovate further and redefine sales processes Top sales processes and trends in B2B sales Salestech optimization tips

Thiago Sá Freire, Chief Revenue Officer at Chorus.ai (a ZoomInfo company), joined in as our guest to talk about the changing sales and revenue / revtech trends in B2B today: Key topics covered: Revenue generation and revtech trends in B2B Sales success tips for a business environment that is evolving under a pandemic The future of the B2B Chief Revenue Officer and how the role of the CRO is set to evolve

Shakeel Itoola, the Chief Data Officer for Demand Science and PureB2B shared a few thoughts on what is on every marketer’s and sales person’s mind today – core best practices to drive better value driven insights from all their data!  Key topics covered: Key data trends in sales and marketing Optimizing your data to meet marketing goals Top trends in data and marketing to watch out for

Customer success today is more about building stronger and engaging online customer communities, Michelle MacCarthy, Global Head of Customer Success at Unit4 dives deeper into today’s changing trends in this podcast: Key topics covered: Evolving customer success trends reshaping the B2B market Building stronger online interactions The importance of growing online communities of happy customers Sales technologies and marketing technologies that boost customer success

Bob Ray, Head of Agency Services at Merkle B2B discussed some key trends that are set to shape media consumption and communication investments in 2021: Key topics covered How can marketing and communications teams use technologies to improve their strategies Changing patterns in media consumption habits What's in store for marketing and communications in the near-future

Jeff Heckler, Global Head of Customer Success from Pipedrive the first CRM platform developed from the salesperson's point-of-view in this episode of the SalesStar podcast to share a few thoughts on the changing trends impacting customer facing teams in tech: Key topics covered: Best practices that drive customer success Challenges facing customer success teams in tech today The future of customer success in B2B

There are many to change and improve how multichannel digital marketing processes are built out in today’s B2B environment, to share a few thoughts we had Nii Ahene, Chief Strategy Officer at Tinuiti, a performance marketing firm in this episode. Key topics covered Best practices for today's multichannel digital marketing Planning a strong, all-round marketing plan that meets customer expectations Martech tool recommendations

Rob Holland, CEO of Feedback Loop, an agile research platform for rapid consumer feedback shared a few thoughts on the changing customer-feedback game prevalent in today's online marketplace: Key topics covered: Ecommerce trends and its evolution since 2020 How implementing a comprehensive feedback loop is crucial to customer experience What matters most when it comes to driving customer retention in online sales

Jason Webby, Vice President of the Eastern Region at Future, a global specialist multi-media platform joined this episode as our guest to share a few thoughts on trending marketing and sales tricks that are taking over the overall theme in B2B technology today. Key topics covered: What are technology marketing and sales teams doing differently today? The future of B2B marketing and sales Top martech and marketing gimmicks in the limelight

Rob Watson - Senior Vice President Of Global Sales – Bluecore, a retail marketing platform that empowers brands to discover their best customers joined this episode as our guest to share a few top tips on improving sales strategies through 2021! Key topics covered: Proven sales strategies and practices for B2B Challenges facing today's SDRs and Sales Reps Sales tech tools that can boost SDR productivity

In this sub series of the SalesStar Podcast, Paroma Sen of SAP spoke to Paroma Sen of SalesTech Star about Using Data and Marketing for Good. Key topics covered Implementing CSR / Humanitarian practices into overall marketing strategies How can companies use data for good? Best practices in marketing that allow room for social impact too

In this interesting conversation, we had Rishi Mathur, currently the Global Program Manager at LinkedIn join us, Rishi has had quite an exciting journey so far in the content and content marketing fields, he shared a few thoughts on the importance of using humor in tech in content marketing! Key topics covered Challenges for content marketers Differentiating B2B content Emerging trends in content marketing

Mahe Bayireddi, CEO and Co-founder of Talent Experience Management (TXM) platform Phenom People was a guest is this episode; to share a few thoughts on the emerging trends in HR Tech and to take us through Phenom’s journey… Key topics covered Biggest HR Tech trends today  Using AI to create less hiring bias AI and the employee experience

Huw Owen, Vice President and General Manager for EMEA at Couchbase a highly scalable, distributed data store joined us in this episode of the SalesStar Podcast to share a few observations and thoughts on what it takes to drive more business impact with improved processes in today’s business environment, Key topics covered: B2B and tech sales and marketing trends and shifts Revisiting your tech stack in today's business environment Realigning sales and marketing priorities

Today’s business environment has taught us all to refocus efforts on improving not just the B2B customer experience but also the overall employee experience, to that end we had Grant Halloran, CEO at Planful, a leading financial planning and analysis (FP&A) cloud platform sharing his thoughts in this episode of the SalesStar Podcast; Key topics covered: Achieving a customer - employee experience balance What can fintechs do to improve the overall employee experience during a pandemic? Top work trends that will reshape the tech workplace in 2021 (and beyond!).

It was exciting to have Latane Conant, CMO of leading ABM platform 6sense as a special guest in this 73rd episode of the SalesStar Podcast! Latane had a chat with us to share key learnings from her marketing experiences during the (still ongoing!) pandemic of 2020 while talking about innovative ways for marketers to improve ROI in 2021: Key topics covered: 6sense's marketing experience and learnings through 2020 The importance of revisiting core marketing strategies and fundamentals today How CMOs can drive help sales alignment and overall business outcomes

Amir Hofman, Chief Product Officer at CloudShare, a virtual lab for software training, sales demos and POCs shared a few thoughts on evolving product trends in tech and sales insights in this episode: Key topics covered: Challenges with sales/marketing teams due to the pandemic What best practices should be followed when planning your product road map What kind of services and products in tech will grow in demand in the future

*The Paroma in Conversation with Paroma series is a sub series within the SalesStar Podcast! *To listen to the previous episode of this subseries: Go here!  _____ Paroma Sen of SAP joined Paroma Sen of SalesTechStar in this (second!) episode of the Paroma in Conversation with Paroma sub series to talk about evolving CX trends in the B2B marketplace. Key topics covered: Top and emerging B2B and B2C Customer Experience trends  CX initiatives that stood out during the Covid-19 pandemic What it takes to plan a better customer experience today (tips, dos, dont's, thoughts!)

Mark Banfield, Chief Revenue Officer at LogicMonitor, also a seasoned revenue leader with a strong history of developing successful go-to-market strategies for high-growth businesses joined in as our guest in this episode of the SalesStar Podcast, Key topics covered: The evolving role of the CRO during the Covid-19 pandemic Key learnings for revenue teams to keep in mind How customer facing reps should adapt to today's digital-selling and digital marketing world B2B tech trends to look forward to through 2021

Phil Friedman, founder at Computer Generated Solutions (CGS), a diversified IT solutions and services company that has built a strong global presence since its inception in 1984 shared a few thoughts on business growth and tech management in this episode of The SalesStar Podcast: Key topics covered: How should Tech CEOs be handling team management amid the vaccine roll out Key services in tech outsourcing that are impacted due to the pandemic  Biggest B2B tech trends to look forward to in the near-term

Zachary Ballenger, co-founder, of Casted a marketing platform built around brand podcasts joined as our guest in this episode of the SalesStar podcast to talk about best practices that can drive better podcasting techniques: Key topics covered: How B2B tech marketing and sales teams optimize their podcasting strategies today  Innovative podcasts and their must-watch techniques Tips for tech teams starting out with podcasting as a new lead generation or prospecting channel A few technologies to invest in, for a better podcasting experience!

Jonathan Anguelov, COO and Cofounder of Aircall, a cloud-based voice platform that integrates seamlessly with productivity and helpdesk tools joined us as a guest in this episode of the SalesStar Podcast: Key topics discussed: Delivering effective customer experiences that stand out  What it takes to realign the customer experience today Game-changing marketing and sales technologies that can create better customer journeys 

Kristin Hersant, VP of Marketing at Groove, a sales engagement platform for enterprises using Salesforce joined us in this episode of the SalesStar Podcast to share a few of her observations and tips to address B2B sales and marketing challenges. Key topics covered: The state of marketing in the B2B and tech marketplace Common challenges business leaders face in B2B today; creative solutions to help alleviate the most common ones Sales and marketing priorities for 2021

Greg Chapman, SVP of Partner Management at Avalara, a cloud-based tax compliance solution provider joined us in this episode of the SalesStar Podcast!  Key topics covered: Evolving business practices in today's new normal Evaluating best fit sales and marketing technologies given today's challenges Preparing for the rest of 2021

In this series-within-a-series of the "Paroma in Conversation with Paroma podcast'', Paroma Sen of SAP and Paroma Sen of SalesTechStar bring you a fresh, lighthearted conversations surrounding key trends in tech. Key topics covered: Top digital transformation initiatives and trends across industries Upcoming predictions on must-need digital evolutions and what companies must do Top changes in B2B sales and marketing today

We had a very special guest in this episode of the SalesStar Podcast – martech thought expert (or should we say the father of martech?) Scott Brinker joined us to share his thoughts on the key trends that are set to reshape the face of martech and salestech. Key topics covered: As the martech – salestech landscape evolves to meet changing business needs, how are innovators focusing on creating more centralized systems? Biggest challenges when teams try to scale results out output with the tech stack in marketing and sales Balancing creativity and tech use / implementation in sales and marketing Top predictions for martech and salestech for the near-future!

John Steinert, CMO at TechTarget, a purchase intent-driven marketing and sales provider that delivers deep business impact for enterprise technology companies joined us in this episode of the SalesStar Podcast to share a few thoughts on the changing dynamics in B2B sales through 2020 and the impact of intent data in today’s marketplace. Key topics covered: Sales and marketing in the extended new normal Intent data and how it helps funnel better sales / marketing opportunities Best practices for improved ABM and Go-to market success

Some would say that digital transformation was a core theme in 2020, in this episode we had Kirsten Boileau, Global Head of Digital Transformation Enablement at SAP joining us to share her thoughts. Digital transformation trends in 2020 The need to upskill to meet changing tech needs Digital selling tips for today's economy and key takeaways

Kenneth (Ken) Peterson, President of Customer Experience at QuestionPro an online survey software provider joined us in this chat to take us through his experience in 2020 leading customer success initiatives through a pandemic while sharing key tips on enhancing the B2B customer experience in this new normal: Key Topics Covered: Evolving sales and marketing models in B2B Important aspects of a strong CX in B2B today Learnings from leading brands in tech Technologies / tools that sales and marketing should focus on more

In episode 59 of The SalesStar Podcast, special guest - Bernie Kassar, Chief Customer Officer, SVP - Alliances & Business Development at Xactly Corp spoke with Nandini Ramaswamy, Senior Vice President - Global Incentive Compensation Strategy & Operations at Salesforce to evaluate top trends, tricks and strategies for an improved customer facing experience and journey. 

Tim Lambert, Chief Revenue Officer at Openprise, a Data Platform that helps automate manual processes takes us through the changing priorities in sales, marketing and revenue generation in this episode: Key topics covered: The role of the B2B CRO and it's evolution  Tips and best practices for CROs in 2020/2021 Basic fundamentals for marketing and sales and revenue teams to keep in mind Inter-team alignment trends and tips

*This episode was recorded when Geoff was VP, Strategy at PROS We had Geoff Webb, Vice President of Strategy at PROS, an AI-based solution that powers commerce in the digital economy joining in as a guest in this episode, Key topics covered: The changing role of B2B sales Sales trends through 2020 Marketing alignment practices Tips for salespeople to prosper through Covid-19 business challenges

Pete Eppele, Senior Vice President of Products & Science at Zilliant, a B2B Pricing and Sales Solution Provider joined this episode of the SalesStar podcast. In this short QnA, Pete spoke about some interesting tips and thoughts on optimizing pricing and positioning in B2B: Key topics covered: Misalignments in B2B pricing strategy Sales performance impacts during the pandemic: changes to processes Game changing technologies to watch out for in sales

Teamed with the right business intelligence, sales and marketing teams can drive better ROI rates, in episode 55 of the SalesStar Podcast we had Nealesh (Neal) Patel, Head of Business Development at Crunchbase as a guest to share a few thoughts: Key topics covered: Technologies and strategies that can help drive sales and marketing Tips for new entrants Creating better sales and marketing processes Innovative campaigns that stood out in 2020 game-changing technologies to look forward to

In this episode of the SalesStar Podcast we had Morag Lucey, CEO at Televerde a company that helps global B2B organizations generate demand and accelerate sales with strategic data solutions, marketing technology and sales professionals backed by a unique model! Morag shared a few thoughts on Televerde’s journey while talking about filling the missing pieces in diversity and inclusion in the tech marketplace.  Key topics covered: Diversity and Inclusion in Tech today: importance and best practices How HR leaders can use initiatives to benefit communities more Televerde's adjustment to the new normal Sales and marketing / business tips for today's new normal

Mark Sawyier, Co-founder and CEO of workplace culture platform - Bonfyre App joined us to share a few thoughts on how B2B and Tech companies drove impact and change with HR tech in 2020 at the height of the Covid-19 pandemic. Key topics covered: How workplace platforms help enhance employee experiences Using HR Tech to boost remote productivity Future trends in HR and HR Tech

It’s especially crucial for sales and marketing leaders to step up and drive team processes and efforts while working through what we now call the new normal. To share a few thoughts on building resilient teams in tech, Drew Naukam, Chief Growth Officer North America at Ness Digital Engineering, a company that designs and builds digital platforms and software to help organizations engage customers and differentiate their brands joined us as our guest. Key topics covered: Leadership qualities integral to sales and marketing in today's new normal Building / Hiring and shaping stronger sales and marketing teams How to adapt to changing business needs in the new normal

Declan McGonigle, VP Sales and Marketing at VISUA a brand monitoring platform joined us to share his thoughts on the state of technology sales and how global marketing and sales teams should readjust to today's new normal. Key topics covered: The state of B2B sales and tech sales today Biggest changes to expect in the industry Improving remote selling processes Sales technologies that can help create an impact during this time

Gautam Goswami, CMO and Global EVP, Marketing & Products at TeamViewer, a company that builds innovative cloud-based technologies to enable better online remote support and collaboration globally spent sometime chatting with us to share a few thoughts on the changing B2B sales and marketing landscape. Key Topics Covered: Creating the ideal feedback loop between marketing and sales Filling the talent gap in marketing and sales tech with the right upskilling / reskilling Scaling sales in times of a global crisis: tips and thoughts

Steve Hartert, CMO at JotForm, an online forms platform that helps customers create custom forms and collect relevant data joined this episode as our guest to share a few ideas and tips on B2B marketing relevant to today's business climate: Key topics covered: How marketing and sales is transforming in the new normal Tips that can help drive success in this downtime Better alignment tips for sales and marketing teams Creating a seamless brand experience for the end user

It was a pleasure to welcome Chris Cabrera; Founder & CEO of Sales Performance Management (SPM) company Xactly to this episode of the SalesStar podcast!  Key topics covered: The story behind Xactly... Sales and marketing in the new normal A few sales and marketing campaigns that have driven impact in 2020 (in tech!) How Xactly adapted during the new normal A few of Xactly latest innovations in 2020   Game changing technologies to watch out for in sales and marketing

In episode 47 of the SalesStar Podcast, Nicolas Vandenberghe, Co-founder and CEO at Chili Piper, a Calendar & Scheduling system for Sales Professionals joined us to share a few thoughts on the idea and story behind the Chili Piper platform and to dive into a few tips that can help new entrants in the sales tech / martech space. Key topics covered: The story behind Chili Piper Marketing and selling tips for new martech / salestech entrepreneurs Top tips for emerging salestech / martech entrants 

Managing remote teams for an extended period of time and scaling efforts in the midst of a pandemic is a concept marketing and sales is fast adjusting to in this new normal. Chris Jackson, VP Customer Success at POPin joins this episode of the SalesStar podcast to talk about his observations and to share a few tips… Key topics covered: Biggest sales and marketing challenges in the new normal Improving business outcomes with the right sales and marketing strategies Keeping sales and marketing goals and motivation alive through the downtime

While the role of the typical B2B sales and marketing person is changing rapidly, so is the scope of customer success in tech and B2B. In this episode, to share some thoughts and tips on improving customer success in a downtime we had Rick Chappel, VP of Customer Success at Zilliant joining us.  Key topics covered: Customer success best practices that B2B customer-facing teams should be focusing on more today A few innovative customer success and care initiatives Boosting customer satisfaction and success with the right tech  Zilliant's experience driving customer initiatives during the Covid-19 downtime

Driving revenue or streamlining revenue ops during an uncertain time while adjusting to the new normal is the theme of the moment for most global businesses, to share some tips and ideas we had Evan Luke, Head of Revenue Operations from sales engagement platform innovator VanillaSoft join us. Key Topics Covered: Top challenges in B2B today Preparing for the new normal with the right skills and sales tech / martech Driving business growth and revenue during a downtime

Pankaj Bhula, Regional Director at Check Point Software joined us on the SalesStar podcast to share a few learnings from his journey in tech and his observations on what it will take for sales teams to adjust to the new normal.  Key topics covered: Biggest workplace changes seeping into the tech / b2b work cultures Planning Marketing and Sales activities for better ROI despite a downtime Changing trends in B2B sales and marketing

Finding more creative ways to market to and engage customers in both the B2C and B2B marketplace is turning into a top priority in an attempt to help ensure business continuity during these trying times. In this episode, Beth Brady, CMO at Chief Outsiders joins us to share some thoughts.  Key topics covered in this episode: Top 5 tips for everyone in marketing  Driving business despite a downtime Sales leaders and their role in employee support in today's environment Staying motivated through the Covid-19 pandemic

Grant McDougall, founder and CEO at BlueOcean.ai a brand auditing platform joined us for this episode of the SalesStar podcast. Key topics covered: Brand auditing know-how and tips What should B2B tech marketing and sales teams keep in mind when it comes to brand image and rebranding aspects? How brand audits help enhance overall reputation and image 

Tech sales leader Natasha Sekkat, VP of Demand Creation at Acoustic, an intuitive AI-powered marketing cloud joined us on the SalesStar podcast to talk about her journey in the industry and to share a few insights and tips on the evolving technology sales segment. Key topics covered: What "smarketing" skills sales and marketing teams need a combination of, today How technology sales is transforming due to the industry changes and the new normal What can sales teams and sales leaders do more of during this crisis to improve outcomes

Driving deeper and more meaningful business relationships is the need of the hour today, especially given the way the ongoing pandemic is creating challenges worldwide on the business and individual level! In this episode of the SalesStar Podcast, Jim Nichols, CMO at Partnerize a SaaS-based Partner Management Platform joined us to share a few tips for sales and marketing in the new normal.  Key topics covered: What sales and marketing technologies can best-enable efforts during this downtime What methods and strategies should drive basic initiatives Top trends and transformations in sales and marketing  Predictions for the new normal

Brandon Brown, CEO and Co-founder at GRIN a CRM for influencer marketing joined us in episode 38 of the SalesStar podcast. Catch the complete conversation to understand the value and impact the right influencer campaign can have on your ROI. Key topics covered: Influencer marketing benefits and tips for a downtime Integrating an influencer campaign effectively with other marketing strategies Top metrics to asses the value and output of influencer campaigns

We had Magda Houalla, Director of Marketing Strategy at AspireIQ a community intelligence marketing company that’s putting people, rather than transactions, at the heart of a brand by changing relationships between brands and the people join us in episode 37 of the SalesStar podcast. Key topics covered: Impact of Covid-19 on the marketplace and on how teams function today Tips for customer-facing teams to drive better interactions and strategies during a global downtime Marketing and sales tips for B2B teams

Nigel Cullington, VP of Marketing for the Upland Enterprise Sales & Marketing Cloud, a leader in enterprise work management software joins us in this episode of the SalesStar podcast to share some thoughts from his journey in martech and tech marketing so far and to talk about innovative tricks to help tide over these challenging times. Key topics covered: Learnings from pivoting / making changes to overall processes during the Covid19 lockdowns How marketing and sales is evolving due to the Covid19 pandemic What sales teams can do to drive results faster during this downtime

Sheila Aharoni, Vice President of Global Sales at CloudShare a business acceleration cloud company, that helps deliver sales and customer success by helping software companies deliver complex demos, PoCs and training, replicating real-world experiences without compromising time to market joined the SalesStar podcast in this episode.  Key topics covered: Sales learnings and takeaways that have stayed constant through tech sales The evolving role and challenges of today's salespeople Qualities needed in today's B2B sales teams  Tips to consider when reformulating sales plans for the new normal

Vishal Sunak, Co-founder and CEO of LinkSquares, a software that automatically reads and retrieves key data from your library of agreements, making review and diligence projects super simple joined us in this episode to share a few thoughts on being a tech entrepreneur amid a challenging time while also discussing his biggest industry learnings so far…  Key topics discovered: Customer facing learnings and tactics that work in sales How can teams pivot to face challenges because of the Covid-19 pandemic? Top trends and changes in tech sales / sales tech over the next few months

Gopkiran Rao, Chief Strategy and Marketing Officer at MindTickle, a comprehensive, data-driven solution for sales readiness and enablement joins us in this episode of The SalesStar podcast, Gopkiran, shares some interesting insights in this episode, especially those that can help teams tide over these rough times! As a start though… Key topics discussed: What it takes to make a sales/marketing campaign successful How should sales and marketing pivot during a pandemic? How will salestech adoption and use evolve during this remote work phase due to Covid-19 What it takes to boost revenue plans and generation for a successful outcome

Risa Crandall, VP of Strategy and Sales at Aki Technologies, a platform that helps revolutionize how marketers engage mobile consumers…joined us in this episode of the SalesStar podcast, listen in to extract some valuable tips on technology and B2B sales! Key topics covered: How a typical sales team has had to pivot during the Covid-19 crisis What will the slowdown do for the next few quarters in terms of realigning how sales and marketing functions What can salespeople do differently to help them overcome struggles related to Covid-19 and achieving their quotas? Must-have sales technologies for a time such as the present

Vicki Kolovou, Head of Marketing at Behavioral Signals, a company that develops technology to analyze human behavior from voice-data joined us in this episode of the SalesStar podcast. Key topics discussed: The current world situation and challenges related to the ongoing Covid-19 pandemic How the pandemic is set to impact the SaaS industry Shifting priorities in sales and marketing  What can brands do to reposition themselves?

Newly appointed Chief Revenue Officer of Qumulo Hybrid Cloud File Storage that delivers real-time visibility, scale and control of data joins us in this episode of the SalesStar podcast,  Craig brings more than 27 years of go-to-market strategy, sales enablement and technical sales expertise to Qumulo and was CRO at UiPath prior to his role at Qumulo. Key topics covered: Plans, strategies that work best in B2B marketing and sales and revenue generation How B2B teams should rethink the way they plan and hire for sales and marketing roles How sales will change given the ongoing Covid-19 pandemic and the effects of the changing salestech-scape. Revenue generation tricks that can help tide through business challenges

On this episode of the SalesStar podcast we had Tapajyoti (Tukan) Das, CEO and Founder of Sales Intelligence Platform LeadSift join us to share a few thoughts on thriving during uncertain business times while also talking about the importance and benefits of intent data in the whole B2B and technology sales process.  Key topics discussed: How intent data powers successful marketing and sales campaigns Best practices to follow when implementing intent backed sales intelligence Biggest challenges in tech sales today Tips for sales teams to meet quotas despite the current challenges imposed by Covid-19

Every technology marketer and salesperson is finding ways to adjust to the new normal while using this challenging time to build better business relationships despite the downturn and effects of the Covid19 pandemic. To that end, we had Jay Tuel, VP of Sales Development at Demandbase join us in this episode of The SalesStar podcast to share some insights and tips!  Key topics discussed: Proven sales tips that work in tech / B2B Tips to keep in mind when shaping or building out a tech sales team Top trends that will be seen in sales for the rest of 2020 Tips on building out an ICP Revenue generation tips for a challenging time (due to the Covid-19 pandemic)

It was a pleasure to have well known martech and sales tech thought leader Matt Heinz of Heinz Marketing as a guest on this episode of the SalesStar podcast! Given the current world challenges related to the spread of the Covid-19 pandemic, the interesting marketing and sales insights and tips from him is definitely something that will come in handy for businesses as they focus on business continuity efforts.  Key topics discussed: Best ways to maintain quotas during a downturn How the Covid-19 pandemic will change how sales and marketing performs in the next few months Sales leadership thoughts for teams as they tide through extended remote work experiences Must-have aspects of every sales and marketing strategy / campaign What to keep in mind when identifying the ''right'' martech / salestech stack!

On this episode of the SalesStar podcast, we had Raul Perdigao Silva, Global Head of Inside Sales at Pipedrive (the first CRM platform that was built keeping the salesperson’s point of view in mind!) joining us.  Key topics discussed: Top sales training tips to develop sales  teams Tips for Inside sales to tide over the Covid-19 pandemic How to pivot core strategies in times of a crisis Best practices for tech sales campaigns Remote work and collaboration tips

On this episode of the SalesStar podcast we have Michael McLaren, Global CEO – B2B Group at Merkle a tech enabled global performance marketing agency as our guest. Key topics discussed: Evolutions in martech and salestech Building impactful customer relationships Evolving skills needed by marketing and sales The right parameters to keep in mind when choosing a martech or salestech stack Business continuity tips to tide over Covid-19 Remote work collaboration tips

In this episode of the SalesStar podcast, we have Julian Baring, General Manager, of the Americas region for Adform a global digital media advertising technology company joining us.  Key topics discussed: Challenges being faced because of the Covid-19 impact in SaaS/B2B  Innovative ways for sales teams to cut through the noise to create impact with prospects faster Challenges that most sales teams face in spite of having access to sales technologies of various kinds Tips to help shorten overall sales prospecting time Tips to get through the trying times caused by the effects of the Covid-19 pandemic

With the Covid19 pandemic still impacting how businesses and economies function, it's time for marketing and sales to be empathetic and to get creative! In this episode of The SalesStar podcast, we have Anand Shah, Co-founder and CEO at Databook, an innovative platform that helps enterprise sales reps improve performance at scale joining us to share some useful tips. Key topics discussed in the episode: Successful sales strategies that effectively help with demand generation How marketing and sales can adapt to the challenges at hand because of the downturn and the pandemic Must-have sales technologies every technology salesperson should have access to Tips to enhance overall sales outreach and prospecting efforts 5 best practices that help support overall business expansion plans

Bud McGann, Executive Vice President of Global Sales at Reltio a Saas platform that helps deliver enhanced customer experiences joins us in this episode.  How the role of B2B sales has changed over time Biggest challenges that today’s technology salesperson/Enterprise salesperson faces Tips / thoughts on selling to Fortune 500/Fortune 2000 companies: the strategies that work Changing priorities for sales leaders today  The impact of the global pandemic (Covid19) on businesses,  How tech Marketing and Sales teams are adapting to these challenging times The top 3 things for teams to do while they are struggling through this uncertainty due to Covid-19

Ami Gal, CEO and Co-founder of SQream - a tech startup that helps businesses to easily ingest, store and analyze tens to hundreds of terabytes of data and beyond joins us in this episode to talk about his journey as a tech entrepreneur while also dipping into some insightful marketing and sales tips.  Key topics covered: Biggest takeaways being a serial tech entrepreneur Top 5 things tech startup founders who are looking to get investors or have their company acquired should keep in mind How global technology Marketing and Sales are adapting and what are the top 3 things teams should follow when struggling through this uncertainty caused by the Coronavirus Top predictions for Sales and SalesTech in 2020?  How there will be a change in the role of tech sales Innovative ways in which Sales teams can use Sales technology to enhance their prospecting / outreach efforts Additional Sales tips, given the current world challenges because of the novel coronavirus

Ron Baden, Chief Revenue Officer at SalesHood, a leading sales enablement platform that helps companies boost sales productivity joins us in this episode of The SalesStar podcast to share his thoughts on technology sales and key revenue strategies that can drive business outcomes.  Key Topics Discussed: Successful campaigns/ best practices that have worked well in technology sales Factors that are critical to ensuring optimized performance for a sales team and business as a whole Changing dynamics in sales/salestech and best ways for  sales/marketing teams to re-think how they build or shape their teams today, given that today’s salesperson needs a whole set of key skills that the one of yesteryear didn’t need. Top trends foreseen for the B2B/Tech Sales space for 2020 and points on the evolving technologies in this space and how it changes the way sales or especially revenue generation as a function is approached Few notes/words of caution to businesses navigating through the current Coronavirus pandemic 

In this brand new episode of The SalesStar podcast,  we have Troy Barter, Director of Sales Development at PandaDoc join us. Troy is an experienced technology sales leader and we loved some of the interesting tips and insights he shared in this conversation from his experience so far! Have a quick listen: Key topics covered in this episode: Predictions for the evolving role of technology Sales and SalesTech in 2020 Innovative ways in which Sales teams have used sales technology to enhance their prospecting / outreach / overall efforts Observations when it comes to the top sales challenges that sales leaders still haven’t been able to solve  or optimize well enough using their tech stack 5 best practices that make up the framework of the most successful sales strategies Additional Sales tips given the current (Coronavirus pandemic) and world situation with advise on how marketing and sales can tide through these times

It’s a trying time for the world at large, given the extent of damage Covid-19 is causing on homes, families and economies. But as they say, the show must go on! In this episode, Rob Sharland, Global Sales Vice President of Audiens, a Customer Data Platform joins us to discuss: Biggest technology-sales challenges faced in the industry! How Marketing and Sales has evolved over the years How CDPs enable better optimization of processes for Marketing and Sales How leading marketing and sales teams use their martech/salestech to improve their outreach Why CDPs should be part of a typical martech/salestech stack? Best ways for tech sales teams to be creative in ensuring a better overall customer experience? Additional tips/thoughts given the ongoing global coronavirus pandemic – tips for businesses and teams struggling to work through the uncertainty01

Manny Medina, CEO and Co-founder of Outreach.IO, an AI-driven platform that automates administrative tasks and combines customer interactions across email, voice and social to help sales reps take better actions joins us in this episode of the SalesStar Podcast. Key Topics Included: Manny's biggest tech entrepreneurial learnings/challenges Tips on humanizing the Sales process How today's salesperson needs to be more of an innovator and what they need to do better to grab their prospect's attention Top 5 things for sales reps to keep in mind before they get on their first cold call! Tips to help overcome business challenges during the ongoing global pandemic Happy Listening!

Richard Lanchantin, CEO of Qstream, a company focused on making salespeople great at what they do by combining performance insights and coaching support joins us in this episode of the SalesStar podcast. Key Topics Discussed in The Episode: Top challenges faced by technology sales and marketing teams with creative tips on overcoming them! Mentoring and leadership development skills for technology sales and marketing teams Evolution of the role of the tech sales person Best practices to optimize one's salestech stack Predictions for salestech in 2020

Senior Vice President of New Markets at RiskIQ and global thought-leader in Enterprise Software Sales and International SaaS Sales, Jenna Raby joins us in today’s episode of the SalesStar podcast!  Key topics discussed: Enterprise sales strategies and tips  The evolving role of B2B and tech sales Changing sales / salestech landscape

R.J. Talyor who recently founded Pattern89 an AI-driven platform that analyzes ads to predict which ads perform the best on social media – joins us in this episode of The SalesStar Podcast to share his experience and insights in technology sales and marketing while discussing the impact of AI in this segment. Key topics covered in the episode: Impact of AI-powered tools in the demand and use of new salestech / martech products Top best practices for adtech/ad and marketing teams to follow The evolution of sales technologies and martech and how it has changed the way sales and marketing is approached as a task  How sales people / marketers should plan their outreach today Predictions for Sales and SalesTech in 2020

Peter Gillett, tech entrepreneur and Founder/CEO of Marketpoint and Zuant, a mobile data lead capture platform joins us in this episode of the SalesStar podcast to talk about his entrepreneurial journey and his experience going from mechanical engineer to tech entrepreneur.  Topics covered in the episode:  How global technology sales teams use mobile lead capture solutions to boost ROI from their efforts Creating the right balance between skills in a tech sales team and choosing/adopting the right salestech stack Must-haves for any Technology Sales campaign Revenue Generation tips and strategies

Wayne Gomes, Co-founder of Grapevine6, an AI-powered profiling platform that lets sales people share highly relevant, valuable content to establish trust and credibility with prospects and buyers joins us in today’s episode of the SalesStar podcast to talk about his experience as a second-time tech entrepreneur while also sharing interesting ways for Sales teams to capitalize on social selling.  Topics covered in the episode: Social selling tips to help boost the overall sales process Common challenges faced by sales teams today with tips for overcoming them  Innovative tips for sales teams to prospect better and shorten their overall prospecting time!

In this episode of The SalesStar Podcast, Enrico Quaroni, VP of Global Sales at Fanplayr, a solution provider that helps convert browsers to buyers with real-time targeting shares creative ways for technology sales teams to prospect better in order to reduce their overall sales cycles. Topics covered in this episode: Proven / best-performing sales tactics and sales strategies in Technology Sales that drive sales efforts How the evolution of salestech is redefining how sales teams approach their tasks Biggest challenges facing client-facing teams and sales teams, ideas to overcome them About Enrico:  Enrico serves as the VP of Global Sales at Fanplayr. Enrico has a rich expertise in creating strong sales, operations, account management teams and strategies to help make a mark in the Italian or European markets.

Chief Revenue Officer of Impartner Software Mark Rogers joins us in this episode of the SalesStar Podcast to talk about his best performing sales tactics and strategies while also sharing his thoughts and insights into the evolving sales and salestech landscape! Key topics discussed in this episode: Mark's most successful Channel sales/ revenue strategies that have helped drive business success Tips on how sales/marketing teams should re-think how they build or shape their teams, given the evolving Salestech landscape Top trends in the B2B/Tech Sales space for 2020 and the evolving role of the B2B salesperson 

Tyler Lessard VP of Marketing at Video Marketing Platform Vidyard joins us in this episode of the SalesStar Podcast to share a few innovative ways in which sales teams can capitalize on videos to optimize their outreach!  Topics Discussed in the Episode: The evolving martech/salestech landscape and how innovations in technology cannot change the basics of Marketing and Sales Biggest challenges facing client-facing teams like Sales today The need for more innovation in Sales to help stand out from the crowd Creative ways in which leading B2B / Technology companies have used Videos to enhance their prospecting efforts and outreach  Top 5 Tips for Sales Reps shooting their first Video outreach!

Martech thought-leader and inspiring sales leader David Lewis joins us in this episode of the SalesStar podcast to share his insights and tips on the evolving sales and salestech marketplace.  David is the Founder & CEO of DemandGen International and host of the DemandGen Radio. Key Topics Covered in the Episode: How the core basics in marketing and sales will always remain the same despite innovations in martech and salestech Common problems facing marketing and sales teams today, vis a vis lags in their overall process and strategy How today’s sales person needs to be more of an innovator in order to get their prospect’s attention.  Tips by David for sales reps do to get their prospect's attention faster The top 5 things every sales rep should do before they get on their first cold call!

Maria Tribble, VP of Enterprise Sales at Pathfactory joins us in this episode to discuss: Her Sales and SalesTech predictions for 2020 How the role of the typical B2B Salesperson will evolve, given the dynamics in SalesTech today Why (and how) Sales teams should pay more attention to Customer Experience

Globally-recognized keynote speaker on leadership, culture, and marketing - Michael Brenner joins us in this episode to share some interesting tricks and tactics that can help Sales teams capitalize on content to achieve their goals. In this episode, we cover: Top content marketing and content development tricks & best practices for a typical Sales outreach / or Sales prospecting cadence Biggest lags in Sales when it comes to prospecting/cold calling sales strategies and how B2B Sales teams can enhance/optimize their sales content or copy to help close more deals Michael's top sales and sales tech predictions for the year! Tips on enhancing the overall Customer Experience with content Why Sales teams and leaders should be more involved in content development (given that the popular method is for Marketing to work on Content assets within organizations)

Serial entrepreneur and Sales thought-leader Brandon Bornancin shares his insights and tips on Optimizing Sales and SalesTech strategies in this conversation with SalesTechStar! In this episode we cover: Innovative ways Sales teams can use SalesTech to optimize results Top challenges faced by B2B salespeople and how the right SalesTech stack can help Best practices by Brandon for formulating successful Sales strategies Sales tips that can help drive better win rates

Innovative thought leader with over 25 years in B2B Marketing and Sales, Carlos Hidalgo joins us in this episode to share his tips and insights on what the Sales and SalesTech landscape will look like in 2020. Key topics discussed in this episode: Top sales tech predictions Tips on enhancing Customer Experience and Customer Success initiatives in B2B Sales Why Sales teams should pay attention to better CX and Customer Success outcomes? Ways to Optimize Sales Prospecting  and cold calling efforts

Meetul Shah, Founder and CEO of leading technographics and intent provider firm - DemandMatrix joins us in this episode to share interesting sales tactics and insights on Account-based Marketing and Account-based Selling.  In this episode we cover: The future of Sales/SalesTech Sales Campaign from your time at Microsoft and of course, from your experience running sales at DemandMatrix Account-based marketing and Account-based selling tips Key learnings & takeaways for young BDRs and Sales Reps

David Raab, founder and CEO of the Customer Data Platform Institute, a vendor-neutral organization that educates marketing and sales teams about customer data joins us to discuss the importance of CDPs in Sales.  In this episode, we cover: How and why Sales teams should manage or own the use of the organization CDP How CDPS help reduce friction between Marketing and Sales Tips on how Sales teams can use CDPs to drive Account-based selling How Sales teams can use CDPs to accelerate business revenue

The SalesStar Podcast, hosted and produced by SalesTechStar (an online publication that aims to cover global trends, best practices, news and insights on B2B Sales and SalesTech) is an under-10-minute podcast that features the best in B2B and Tech Sales.