The SalesStar Podcast

Can gamification enable sales reps to control their own targets? SalesScreen CEO - Sindre Haaland joined us in this episode of the SalesStar Podcast by SalesTechStar to chat more about this and the future of sales:

Key topics covered:

• Micromanagement in Sales: Pros and Cons
• How gamification enables better sales processes
• What's missing in Sales management today

Latane Conant, CRO at 6sense joined in as a guest in this episode of the SalesStar Podcast by SalesTechSeries where we spoke about some proven revenue generation best practices and tips;

Key topics covered

• Alignment between marketing-sales and other revenue or customer facing teams

• Optimizing salestech, revtech, martech to drive unified insights on customers and prospects

• What needs to change in B2B revenue generation

Kunal Nagpal, Chief Business Officer at InMobi Advertising participated as our featured guest in this episode of The SalesStar Podcast to share more insights on the future of mobile first ad and marketing experiences;

Key topics covered:

• Top trends that are impacting mobile first ad and marketing experiences today

• Using mobile-first experiences to align and drive marketing and sales growth

• The near future impact of AI and generative AI on ad/martech and mobile-marketing

Daniela Jurado, EVP, North America at VTEX joined as our guest to chat about the latest trends in B2B commerce in this episode:

Key topics covered:

• How is B2B Commerce changing, what's in store for the future

• What type of tools and data are now becoming more critical to drive B2B commerce growth

• In order for modern brands to build more unique and seamless online/offline digital commerce journeys – what should matter most?

Leading SaaS personality, Eilon Reshef, currently co-founder and Chief Product Officer at Gong discussed more about the future of AI and salestech in this episode.

Key topics covered:

• How AI is impacting CRM adoption and usage within Salestech

• Pointers for sales and marketing teams who are deploying new age AI powered salestech / martech for the first time

• Future expectations from the martech and salestech market

Sara Richter, CMO at SAP Emarsys, takes us through some current day retail and shopping trends that are redefining the modern buyer-seller marketplace.

Key topics covered:

• Retail shopping trends and the need for personalization

• The future of Phygital shopping cycles

• Growing impact of GenAI on retail and sales

Serial entrepreneur and, CEO of Sales-Hub -Titus Jumperjoined us as a guest in this episode to chat about the benefits of AI sales assistants and how they are changing the entiresalestech and modern sales game:

Key topics covered:

• How AI powered virtual assistants set to be the next sales and salestech game changer

• AI trends influencing the future of Sales

• Salestech optimization tips for 2025

Frank Dale, EVP of Product Management at Salesloft joined us in this episode to share a few insights on the state of modern Sales and Salestech;

Key topics covered:

• The evolution of B2B Sales
• Optimizing salestech and sales processes for better ROI
• The future of SalesTech

In this episode of the SalesStar Podcast - we welcomed Rachel Sherriff , Chief Customer Officer at Recurly to chat about the various customer service and success protocols that modern B2B SaaS teams should keep top of mind in 2025 and beyond:

Key topics covered:

• What drives customer and success experiences?
• How can B2B teams use AI effectively to drive impact
• The impact of GenAI on sales and marketing

Oz Etzioni, CEO and Co-founder of Clinch (an AI-powered omnichannel personalization technology platform) joined us in this episode to talk about the state of AI and Adtech;

Key topics covered:

• How GenAI is impacting AdTech
• Tips for empowering ads and marketing campaigns with AI
• Future outlook: AI and AdTech

In this episode of the SalesStar Podcast by SalesTechStar we had Rony Vexelman, VP Marketing at Optimove chat about the evolving martech and marketing ecosystem:

Key topics covered:

• The use of AI in martech and modern marketing
• The changing marketing and sales cycle in B2B SaaS
• Generative AI in salestech and martech

Brendan Kamm, CEO & Co-Founder of Thnks joined us in this episode of the SalesStar Podcast  by SalestechStar to discuss more on why modern sellers should use appreciation more frequently to drive sales conversations:

Key highlights of the conversation:

• What differentiates THNKS in today’s salestech market

• For technology sellers, how can appreciation be better integrated in different ways, across different modes of sales, outreach, different channels; (LinkedIn, video prospecting and more)

Yinyin Liu, VP, AI at Seismic joined us in this episode of The SalesStar Podcast to share her observations on AI in sales, marketing and overall business initiatives:

Key topics covered:

• Seismic's latest AI enhancements and the road ahead

• How AI is set to influence the salestech and martech ecosystem

• The future of SaaS and GenAi

Overall theme of this episode:

Data Activation, AI, and Emerging Opportunities for Marketers in Today’s Evolving Landscape Featuring Heather Blank, SVP of GTM and Partnerships at Iterable

Key topics covered:

-Current trends in data and marketing technology

-How evolving martech and AI trends are influencing marketing processes

-How can marketers align better when sharing and implementing new data driven processes and ideas to boost output

Shane Evans, Chief Revenue Officer at Gong a leading revenue intelligence platform participated in this episode of the SalesStar Podcast to discuss the current day trends influencing every tech CRO’s work processes;

Key topics covered:

• What are some of the preferred RevTech and SalesTech of modern CROs?

• Driving goals with AI powered SalesTech and RevTech

• Creating a balance between AI, Automation and the Human Connect when in Sales

Scott Gibbs, Chief Revenue Officer, Meltwater spoke about a few top revenue generation tips and practices that work well in today's business climate:

Key topics covered:

• Biggest revenue generation myths for B2B sales teams

• What CROs need to keep in mind to drive impact today

• How sales and revenue generation teams should evolve further to be not just data driven but process oriented

• Biggest challenges modern CROs and Sales teams face

Sam Mohamed, VP of Customer Success at Sprinklr a leading enterprise software company that helps drive customer-facing functions shared his expertise and insights around Customer Success and what drives better CS journeys in B2B tech.

Key topics covered:

-> Factors that need to have a complete overhaul when it comes to B2B SaaS Customer Success journeys and processes

-> Takeaways from B2B SaaS brands that boast of great CS journeys

-> The near future impact of generative AI on sales, after sales, customer success

Christina Kyriazi, SVP Marketing at PhotoShelter participated in this episode of the SalesStar Podcast to chat about the benefits of AI when used in the larger content marketing game:

Key topics covered:

• Top challenges that content marketers face today
• How AI can drive content creation workflows
• Faux pas to avoid when using AI for content marketing
• The future of AI and content marketing

Dominik Facher, Chief Product Officer at ZoomInfo, a leading go-to-market platform that helps businesses find, acquire and grow their customers joined in as our guest in this episode of the SalesStar Podcast to chat about ZoomInfo’s latest AI copilot and the future of salestech:

Key topics covered:

• AI innovations across the global salestech landscape and their impact

• Fundamentals to keep in mind when using AI for marketing and sales processes

• Future impact of generative AI on sales and marketing

Ryan Nelsen, CMO at StackAdapt, (a self-serve programmatic advertising platform) spoke about the top trending B2B tech marketing and martech best practices that can drive modern marketing journeys in this SalesStar Podcast Episode:

Key topics covered:

• What works and what doesn't in modern SaaS marketing
• Common challenges in B2B tech marketing alignment
• The impact of AI on martech choices and marketing

Lynne Doherty, President of Field Operations at Sonar a platform that helps you build quality code quickly & systematically joined us in this episode to chat about a few proven B2B revenue and GTM practices:

Key topics covered:

• Core strategies in B2B SaaS that help drive revenue goals

• Driving revenue in a tough economic climate

• What B2B GTM practices need an urgent overhaul

Chief Marketing Officer at leading conversation analytics platform CallMiner - Eric Williamson, joined in as our guest for this episode to chat about the do’s and don’ts of B2B marketing and sales:

Key topics covered:

• B2B marketing and sales alignment and challenges
• Use of AI in sales and marketing
• Optimizing marketing processes

Joe Davy, Co-founder and CEO of Banzai an event marketing platform joins us today to chat about martech and its impact on today’s B2B event landscape:

Key topics covered:

• State of modern B2B events
• Impact of event tech and martech on modern events
• Types of virtual events that stand out today

Michael Litt, CEO at Vidyard a platform that helps you stand out with prospects with its AI-powered video messaging capabilities spoke to us about some of Vidyard’s latest enhancements and how B2B sellers and marketers can learn to capitalize more on videos to drive impact.

Key topics covered:

• What should brands keep in mind when using AI Avatars in sales and marketing outreach

• Types of video outreach techniques that resonate in B2B tech

• Best practices to keep in mind for using videos in sales and marketing campaigns

David Brutman, Chief Product Officer and Co-founder of Folloze spoke about the top proven website personalization tactics that work best in B2B in this episode of the SalesStar Podcast:

Key topics covered:

• Personalization flaws in websites today
• How to drive a deeper personalization journey
• Website optimization best practices

In this conversation of the SalesStar Podcast by SalesTechStar.com we were joined by Andy Kankula, Vice President of Business Development at Sion Power; to talk about Sales Trends and Practices for 2024:

Key topics covered:

• What helps drive revenue goals today
• How B2B sales will evolve in 2024
• Salestech Optimization and how it helps drive impact

In this episode of the SalesStar Podcast by SalesTechStar.com - we were joined by Thomas Hansen, President at Amplitude to talk about the importance of soft skills in B2B sales and what it takes for modern B2B sellers to get ahead;

Key topics covered:

• Soft skills that enable sales conversations

• How B2B sellers should enhance soft skills to drive sales goals

• The changing scope of B2B sales and salestech

Alex Varel, Chief Revenue Officer at Multiverse, (a company that helps top companies see more than what’s on paper with professional apprenticeships in tech, data, and software engineering) joined us as our guest in this episode of the SalesStar Podcast to chat about current day trends that are defining the state of B2B sales.

Key topics covered:

• Revenue strategies that work in B2B SaaS
• Salestech optimization tips
• Sales processes for 2024
• The impact of AI on Sales

It was exciting to welcome Raul Murguia, Senior Director of Integrated Marketing for LinkedIn Sales Solutions in this episode of the SalesStar Podcast by SalesTechStar.com:

Raul joined us to share crucial insights from LinkedIn’s latest report on B2B buying and selling habits: special insights that are relevant to every B2B marketing and B2B sales executive for 2024:

Key topics covered:

• Top challenges in B2B sales
• Modern B2B buying and selling habits
• Impact of GenAI on sales and marketing

Emily Singer, Head of Marketing at Drift spoke about the top B2B marketing tips, trends and best practices that can help modern marketers drive ROI:

Key topics covered

• Shifts in B2B marketing and buying cycles
• How can CMO's drive better marketing and sales alignment
• Martech best practices
• AI's impact on modern marketing

We were joined by Jeff Samuels, COO of Iterable in this podcast where Jeff spoke about Iterable’s banner year and what’s in store for the team and martech as an industryin 2024:

Key topics covered

• B2B marketing best practices
• Martech trends that will dominate the segment
• Impact of AI in marketing
• Iterable's latest product innovations

Leise Roberts, Head of Global Sales at Revenue Grid joined us in this podcast to speak about the latest customer and revenue acquisition trends in B2B SaaS:

Key topics covered:

• Revenue generation misconceptions
• Client acquisition tactics that work
• Implementing AI powered salestech to drive growth

Eric Boggs, founder and CEO of RevBoss joined us in this episode to talk about the fundamentals of a strong sales process and strategy -

Key topics covered:

• Trends in modern B2B sales
• Tips that can help in 2024 to strengthen Sales processes
• Using AI effectively to boost Sales ROI

Ana Mourao, Global Customer Journey and CRM Senior Manager at Stanley Black and Decker Inc. joined us in this episode to talk about data best practices that should be on every modern marketer’s mind;

Key topics covered:

• Using zero-party data and first-party data more effectively
• Current data trends in B2B marketing and sales

In this episode, Toby Korner, SVP, Digital Marketing at Priceline (travel dealmakers of the world) highlighted more about AI and how its changing everything about online travel bookings and processes; Key topics covered:

• Latest AI developments and its impact on marketing

• How AI is impacting travel, hospitality, online booking processes

• The growing impact of generative AI

In today’s podcast, we have a returning guest, Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox back to talk about what’s on everyone’s mind these days: AI and its impact on Marketing:

Key topics covered:

• How today’s marketers need to skill up for an AI driven ecosystem
• AI trends that will dominate the B2B martech and marketing space

Byron Sorrells, CEO and Co-founder of Dispatch joined us in this episode to chat about the state of distributed commerce and how automation is redefining modern trends in this segment:

Key topics covered:

• How should brands use distributed commerce to influence user behavior
• How automation can drive better commerce experiences and what modern users should keep in mind
• A few thoughts on the near future impact of AI on automation and commerce

Anh Vu-Lieberman, VP of Conversion Rate and Site Optimization at Nogin, a Commerce-as-a Service technology platform shares key insights on modern Online Shopping Trends that are redefining digital markets.

Key topics covered

• How digital shopping has evolved
• Customer behaviors and their evolution
• The future of online shopping
• The impact of AI on online commerce

Our guest on this episode of the SalesStar Podcast was Zac Duff, CEO/co-Founder at JigSpace, (a platform that helps create and share augmented reality presentations in seconds),

Zac participated to chat about the impact of AR in sales and marketing:

Key topics covered:

• Latest AR trends impacting online sales and marketing
• How can modern sales teams use AR to influence their sales cycles
• The future of AR and how you feel it will change the game for sellers
• Few top misconceptions around AR in sales

Mark Melvin, EVP, Sales & Brand Partnerships, at Mirriad (a leading virtual product placement and in-content advertising solution) joined us in this episode of the SalesStar Podcast to talk about current digital ad trends:

• Today’s state of digital advertising and how brands/creators are looking to create new revenue streams with new ad models

• What it takes to create differentiated ad and online journeys

• How brands can enhance today's online ad experience for end users

Debbie Braney, Senior Vice President of Global Marketing at Glassbox a Digital Experience Intelligence platform joined us in this podcast to chat about the latest trends in digital customer journeys.

Key topics covered:

• What do end users wants today in their digital buying journeys
• What do brands often struggle with when building digital journeys
• What makes for a robust digital buying journey today

Curtis Tingle, EVP and CMO at Vericast (a marketing solutions provider that fuels commerce and brand growth) joined us in this episode to talk about what it takes to build end to end digital campaigns that boost ROI;

Key topics covered:

• Challenges faced when building and scaling integrated campaigns
• Common strategies that help B2B marketing teams
• Impact of generative AI on digital commerce and marketing

Carol Howley, CMO at Exclaimer (an email signature management software) joined as our guest today and is here to talk about the various ways through which today’s digital businesses can use email signatures to their greater advantage.

Key topics covered:

• Latest email signature trends
• How digital brands can use email signatures to boost marketing and sales
• Email signature best practices

Jason Fitzgerald, Senior Vice President, Solution Network at OneStream Software, (an intelligent finance platform built to enable confident decision-making) participated in this episode of the SalesStar Podcast to dive into a few top of mind sales improvements that can help B2B teams boost growth and output;

Key topics covered:

• How can B2B sales teams differentiate themselves in the market
• What should B2B sales teams focus on changing in their B2B sales cycles
• Common sales-marketing and salestech-martech alignment mishaps often seen in B2B tech
• The near future impact of AI on sales and marketing

Adriana Gil Miner, CMO of Iterable, joined us in this episode of the SalesStar Podcast to chat about the growing AI revolution and it’s forthcoming impact on all things B2B marketing;

Key topics covered:

• Latest trends in AI
• How AI is changing the game across the marketing and advertising sphere
• Best practices when it comes to implementing AI powered martech
• Future impact of generative AI on sales and marketing

In this episode of the SalesStar Podcast, Jason Smith, Senior Sales Engineer at CallTrackingMetrics, (a digital platform that uses call tracking intelligence to inform contact center operations) joined us to talk about current trends in B2B tech sales;

Key topics covered

• Biggest misunderstandings when it comes to technology sales
• Sales Ops and SalesTech processes that work well today
• The impact of generative AI to these functions

Brian Fitzgerald, Chief Revenue Officer at Augury, a pioneer in Machine Health and Process Health solutions joined as a guest in this episode to talk about what can help B2B tech teams drive better vendor, partner and renewal processes:

Key topics covered:

• Technology sales and platform renewals: what should be done to make it easier for end users
• How can technology sales evolve further to make the buying process more user friendly
• Benefits of subscription and self-serve models

In this episode we had Justin Steinman, Chief Marketing Officer at Definitive Healthcare to talk about podcasts and how they can enable growth for B2B brands:

Key topics covered:

• Using podcasts to drive B2B brand growth
• Podcasting fundamentals that help
• What brands can do to increase their listen rates
• How podcasting should be integrated to a brand's other marketing channels

Andrew Fingerman, CEO of PhotoShelter (a platform that empowers effortless visual storytelling) chatted about some of Photoshelter’s latest innovations while throwing light on what it takes to drive effective storytelling through visual content, in this episode:

Key Topics Covered:

• The impact of AI on visual search today and how you feel AI is set to impact this process further

• Some of the typical hygiene issues you see digital teams struggle with when it comes to their visual and creative needs

• A few best practices digital teams need to keep in mind to create above par visual experiences

Ketan Karkhanis, EVP & GM, Sales Cloud, Salesforce spoke about the increasing use and impact of AI in sales and marketing while taking us through Salesforce’s latest product innovations;

Key topics covered:

• How Salesforce’s latest Sales GPT and Service GPT enables sales and marketing efforts
• The growing use of AI in sales and marketing areas today
• How can B2B teams use AI to drive success