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Sales Culture with Joe Lemon

Sales Culture with Joe Lemon

By Joe Lemon

Sales Culture is a podcast about elevating sales performance and running community-building experiments with B2B micro-influencers.

Learn more about the upcoming workshop in Atlanta on February 24, 2024 at workshop.podcastgrowthpartners.com
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44. Brian Griffin, NFL Agent | S1E44

Sales Culture with Joe LemonJun 03, 2019

00:00
43:25
172. The Fatal Mistake Salespeople Make in MedTech (Especially Early in Careers)
Mar 21, 202408:45
171. Paul-Lukas Hoffschmidt : Mastering Prospecting and Data-Driven Strategies for Market Domination

171. Paul-Lukas Hoffschmidt : Mastering Prospecting and Data-Driven Strategies for Market Domination

Tap into: SalesCulture.co

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How do MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world?


In this episode of Sales Culture Podcast, host Joe Lemon delves into the evolving challenges of email marketing, social selling, and leveraging data for effective strategies in the medical technology industry.


With guest Paul Lucas, founder of Alpha Sophia, they explore actionable tactics for startups and small to medium-sized businesses (SMBs) in the MedTech sector. They discuss overcoming budget constraints, utilizing data for targeted marketing, and selecting the proper channels for outreach. Lucas shares insights on the Alpha Sophia platform's unique ability to identify key opinion leaders and influencers, offering startups a competitive edge.


The conversation also touches on the shift towards a sales and marketing-driven approach post-product development, the significance of early engagement on social media, and the evolving landscape of MedTech marketing. This episode is a treasure trove for MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world.


00:00:00 Sales Culture: Medtech Startup Strategy

00:00:59 Alpha Sophia's Founder on The Pod

00:01:27 How to Leverage Sales Data in Medtech?

00:03:16 How to Build a Medical Marketing Team with Data-Driven Sales?

00:05:45 How to Find the KOLs (Key Opinion Leaders) of Tomorrow?

00:08:00 How to Leverage Social Media for Medical Marketing?

00:12:39 MEDTech Startup Social Media Growth

00:14:23 How To Build a Healthcare Sales Platform with LinkedIn?

00:21:45 What's Next for AlphaSophia?

00:22:57 AI in the Medtech World



Connect with Paul-Lukas Hoffschmidt  on LinkedIn

https://www.linkedin.com/in/hoffschmidt/overlay/about-this-profile/
→ Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - SalesCulture.co

Linkedin: [https://www.linkedin.com/in/joealexlemon/](https://www.linkedin.com/in/joealexlemon/) IG: [https://www.instagram.com/joealexlemon/](https://www.instagram.com/joealexlemon/) TikTok: [https://vm.tiktok.com/ZMdF9f7hg/](https://vm.tiktok.com/ZMdF9f7hg/)



Feb 20, 202425:24
170. Biz Dev Show: Leveraging Influencer Marketing, Social Media, and Targeted Outreach for Small Business Growth
Feb 02, 202409:26
169. #AVideoEveryDayUntilIGetHired

169. #AVideoEveryDayUntilIGetHired

The Most Effective Job Search Strategy You Haven't Tried Yet

Connect with Juan Young Linkedin: https://www.linkedin.com/in/juan-young-b10712117/


Connect with Joe Lemon Linkedin: https://www.linkedin.com/in/joealexlemon/

Jan 31, 202404:38
168. Real Influence: Transforming B2B Sales into Industry Leaders

168. Real Influence: Transforming B2B Sales into Industry Leaders

Connect on LI: https://www.linkedin.com/in/joealexlemon/


In this episode Joe Lemon explores the evolution of the B2B sales professionals to become industry influencers.


He differentiates between content creators and influencers, underscoring the latter's role as trusted authorities.


Connect with Joe on Linkedin and keep the the conversation on the evolving landscape of B2B sales.

Jan 26, 202407:26
167. Rise of the Rogue Rep: Uncovering Six-Figure Side-Hustles in Healthcare

167. Rise of the Rogue Rep: Uncovering Six-Figure Side-Hustles in Healthcare

Listen Now:Press Play

Connect on Linkedin: https://www.linkedin.com/in/joealexlemon/


🤔 How can industry experts leverage their knowledge to create lucrative opportunities in the healthcare space? 


In this episode of the Sales Culture podcast, Joe Lemon highlights the lucrative opportunities for those with healthcare expertise to establish side hustles as independent reps. The host illustrates how these individuals add value to healthcare providers and manufacturers by sharing success stories. The discussion also covers the challenges medtech companies face, such as regulatory constraints, and how independent reps can help overcome these by providing education and marketing support. 


Opportunities for Independent Sales Reps (00:00:00)
Discussion on leveraging industry knowledge for lucrative side hustles in the medical device industry.

Elevating Sales and Marketing Performance (00:01:27)
Insights on building grassroots skills, profitable side hustles, and selling products effectively.

Challenges Faced by MedTech Companies (00:02:20)
MedTech companies facing commoditization, struggles to differentiate, and the need for value addition.

Role of Independent Medical Sales Reps (00:04:10)
Examples of independent reps adding value through education, marketing, and filling gaps in the healthcare provider space.

Future Opportunities for Independent Sales Providers (00:07:09)
Exploration of the potential B2C play in the medtech industry and the opportunities for independent sales providers.

Becoming an Independent Sales Provider (00:09:12)
Discussion on the potential for a six-figure side hustle as an independent sales provider in the medtech industry.

Jan 23, 202409:56
166. Overcoming Podcast Fade: Strategies for B2B Content Creation

166. Overcoming Podcast Fade: Strategies for B2B Content Creation

Learn more - ShapingCultureMedia.com


Connect on Social

Recovery Lab Show YouTube: https://recoverylabshow.com/

Linkedin: https://www.linkedin.com/in/joealexlemon/

IG: https://www.instagram.com/joealexlemon/


→ Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show

↳ Be the first to see (all of) my posts and stay connected.

↳ Listen to the podcast - TheJoeLemonShow.com

Podcast

Dec 27, 202302:02
165. Masterclass on Building Meaningful Connections with Podcasting

165. Masterclass on Building Meaningful Connections with Podcasting

How does podcasting help you connect with key accounts?


In this podcast episode, Joe Lemon discusses the benefits of podcasting as a networking tool, particularly for connecting with key accounts and influential individuals in large companies. 


They share their experience of using podcast interviews to build relationships, emphasizing the importance of depth in conversations. The speaker also highlights the value of sending handwritten cards as a gesture of gratitude. The episode concludes with a mention of Ken Trumka's upcoming appearance on the Shaping Culture Podcast and a recommendation for his Clarity Advisors Podcast.



Timestamp


Podcasting: A Guaranteed Way to Connect with Key Accounts (00:00:00)

The speaker discusses the power of podcasting for building relationships and connecting with key accounts.


Bringing Influencers on Your Podcast to Connect with Large Companies (00:00:52)

The speaker shares their experience of bringing influential people from large companies onto their podcast to connect with top influencers in those companies.


Building Quality Relationships through Depth and Handwritten Cards (00:02:32)

The speaker emphasizes the importance of depth in building quality relationships and the value of handwritten cards to show appreciation and build connections.



Dec 19, 202304:39
164. Power of OPP (Other People's Podcast)
Dec 13, 202315:15
163. ReShaping Healthcare: Rental-Based Models for Vet Rehab Clinics
Dec 09, 202305:30
162. Two Keys to Unlocking Your Peak Performance
Dec 08, 202310:54
161. Authentic Content for Boring B2B Businesses with Rasmus Basilier
Nov 15, 202319:56
160. Mike Tomlin-isms, Steelers Training Camp, and Podcast Industry

160. Mike Tomlin-isms, Steelers Training Camp, and Podcast Industry

In this episode I share a clip from All Things Covered with Patrick Peterson and Bryant McFadden with Mike Tomlin during Steelers Training Camp.


Listen to full episode: https://www.listennotes.com/podcasts/all-things-covered/mike-tomlin-kenny-pickett-0lABk3xQvsN/


Listen to the podcast - TheJoeLemonShow.com


Connect with Joe Lemon

InstaGramhttps://www.instagram.com/joealexlemon/

Linkedinhttps://www.linkedin.com/in/joealexlemon/


Don’t miss an episode of the Recovery Lab Show on YouTube: https://bit.ly/453fAjo

Aug 10, 202307:07
159. Jimmy Butler on Applying Heat Culture
Jul 11, 202305:23
158. Mike O'Kelly on Optimizing Your Time, Surviving Outside Sales

158. Mike O'Kelly on Optimizing Your Time, Surviving Outside Sales

Mike’s Company

Let’s Connect + hit the icon on my profile + tap into the show  

↳ Be the first to see (all of) my posts and stay connected.  

↳ Create a free account - RecoveryLabShow.com  

Let's Connect Fresh Thought Friday Newsletter: https://bit.ly/FreshThoughtFriday Instagram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/

Jul 05, 202338:24
157. Decoding High-Performing, Healthy Sales Team | Season 5
Jul 03, 202301:24
156. Summer Slowdown: How to Add Value During Slow Downs
Jun 29, 202304:55
155. Unleashing the Marketing Benefits of the Backyard Brawl is Back: Pitt vs. WVU

155. Unleashing the Marketing Benefits of the Backyard Brawl is Back: Pitt vs. WVU

  • In this episode, we're diving into the marketing benefits of the Backyard Brawl, the highly anticipated college football game between the University of Pittsburgh (Pitt) and West Virginia University (WVU).
  • The Backyard Brawl is not just a rivalry game; it's a spectacle offering unique marketing advantages for universities and local businesses.

Segment 1: The Backyard Brawl Tradition

  • A brief history of the Backyard Brawl: The intense football rivalry between Pitt and WVU has roots dating back over a century.
  • The significance of the rivalry: The game sparks tremendous passion and engagement from fans, alumni, and the local community.
  • Attendance and viewership: The Backyard Brawl draws a large crowd to the stadium and garners significant TV ratings, providing an excellent platform for marketing exposure.

Segment 2: Amplifying University Branding

  • Showcasing university values and culture: The Backyard Brawl serves as an opportunity for both universities to emphasize their unique identities and engage with their respective fan bases.
  • Brand partnerships and sponsorships: Local businesses can collaborate with Pitt and WVU to increase their visibility by aligning their brand with the passion and excitement surrounding the game.
  • Merchandise and apparel: The Backyard Brawl generates demand for branded merchandise, allowing universities and local vendors to capitalize on sales and promote team spirit.

Segment 3: Targeted Fan Engagement

  • Tailoring marketing campaigns to fans: Both universities can leverage the Backyard Brawl to connect with their target audience—alumni, students, and passionate football enthusiasts.
  • Social media engagement: Creating buzz through social media campaigns, contests, and hashtags can boost fan engagement, encourage sharing, and extend the reach of the event.
  • Fan experiences and activations: Providing unique game-day experiences, such as tailgating events, exclusive access, and interactive activities, enhances fan loyalty and generates positive brand associations.

Segment 4: Local Business Opportunities

  • Boosting the local economy: The Backyard Brawl brings an influx of visitors to the host city, providing an economic stimulus for local businesses.
  • Local partnerships and promotions: Restaurants, bars, hotels, and retailers can collaborate with Pitt and WVU to offer game-day specials, discounts, and promotions, attracting both local residents and out-of-town visitors.
  • Leveraging game-related events: Local businesses can organize pre-game and post-game events, watch parties, or sponsor fan gatherings, creating additional marketing opportunities.

Segment 5: Alumni Engagement and Fundraising

  • Alumni outreach: The Backyard Brawl serves as a rallying point for alumni, creating a perfect occasion for universities to engage with their former students and promote alumni initiatives.
  • Fundraising efforts: Universities can leverage the game to drive donations, scholarships, and other fundraising campaigns, tapping into the heightened enthusiasm and emotional connection surrounding the Backyard Brawl.

CTA 1:

Subscribe to Fresh Thought Friday, you'll get a curated memo that explains how industry leaders use content to create communities and tackle obstacles collectively - joelemon.co

Resources

Jun 24, 202315:21
154. Erik Grahovac on "What is your 30/60/90 plan?" | Medical Device Sales Interview Question

154. Erik Grahovac on "What is your 30/60/90 plan?" | Medical Device Sales Interview Question

Erik Grahovac. 👊 Coaching the Future of Medical Device Sales 👊Medical device sales influencer. Leading Leaders

  • Former Football Coach
  • Pharmaceutical Sales Rep
  • 12-year Medical Device Sales Career
  • Now, coaching people in the medical device world.


Erik Grohavac is a Pittsburgh guy that started as an American football coach, pharmaceutical sales rep, medical device sales rep, and now medical device sales coach.
Connect with Erik on Linkedin: https://www.linkedin.com/in/erikgrahovac/



Apr 03, 202302:59
153. Morgan Ingram - Part 2
Apr 02, 202332:04
152. How to embrace the overemployed & side-hustling workplace trends #FreshThoughtFriday

152. How to embrace the overemployed & side-hustling workplace trends #FreshThoughtFriday

Hated by employers   

Loved by a select few employees   

Here’s a spin on how employers and employees can embrace this trend. 


 Want access to MedTech space secrets?  

We interview MedTech thought-leaders from both sides of the table, then share their secrets with you in our weekly newsletter.  

What will you learn?  

- Science-based product analysis. 

- Access to member-only recording training. 

- Quarterly opportunity on product group buys. 

- Members-only invitation to Nearsite MedTech Hiring events.  


Learn more - [JoinNearsite.com](http://joinnearsite.com/)  → Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - [TheJoeLemonShow.com](http://thejoelemonshow.com/)  

**Let's Connect**  

Subscribe to Fresh Thought Friday Newsletter: [https://bit.ly/FreshThoughtFriday](https://bit.ly/FreshThoughtFriday)  

Linkedin Company: [https://www.linkedin.com/company/nearsite](https://www.linkedin.com/company/nearsite)  

Linkedin: [https://www.linkedin.com/in/joealexlemon/](https://www.linkedin.com/in/joealexlemon/)  

IG: [https://www.instagram.com/joealexlemon/](https://www.instagram.com/joealexlemon/)  

TikTok: [https://vm.tiktok.com/ZMdF9f7hg/](https://vm.tiktok.com/ZMdF9f7hg/)

Mar 17, 202303:26
151. Erik Grahovac - Fasting, Leadership and Sales Health Stack  |  👊 Coaching the Future of Medical Device Sales 👊
Mar 09, 202308:47
150. Morgan Ingram - Part 1
Feb 28, 202329:45
149. Welcome era of collaboration and differentiation - Shaping Community Series

149. Welcome era of collaboration and differentiation - Shaping Community Series

Today we discuss the power of differentiation and launch new series called, Shaping Community.


#FreshThoughtFriday free weekly memo that gives you insights on how today's health professionals become tomorrow's business leaders Linkedin for health professionals  

Let's Connect Website: Joelemon.co 

Linkedin:https://www.linkedin.com/in/joealexlemon/  

InstaGram: https://www.instagram.com/joealexlemon/

Jan 20, 202305:52
148. How to add value with podcasting post-sales with Rasmus Basilier #CommunityLedGrowth
Nov 09, 202206:11
147. 11/17 - Dallas Experience BiohackingandBusiness.com

147. 11/17 - Dallas Experience BiohackingandBusiness.com

Learn more: https://www.biohackingandbusiness.com/

What’s Biohacking and Business experience?

Learn practical strategies and experience the modalities Dallas's elite medical and wellness practitioners use to combat fatigue, avoid burnout, and move towards an optimal way of living.

  • Hormones like NAD improve cognitive function and fights fatigue
  • Experience modalities like shockwave therapy that remodel tissue to restore mobility/motion in bad joints
  • Hear medical and wellness practitioners about when and how to implement the right methods.



Oct 31, 202206:23
146. Pure Capitalist Economy, Control the Controllables
Oct 19, 202204:52
145. 45 Days Break... The Joe Lemon Show
Aug 29, 202201:53
144. IG Stock Drops | Uncancellable Content Marketing Strategy

144. IG Stock Drops | Uncancellable Content Marketing Strategy

In a recent 4Ds strategy session, Gary mentioned Instagram as the 5th most important platform for building a brand. 40 Ways to Get Banned From the Top 5 Social Networks - https://bit.ly/3zUFfOA I've followed the hub and spoke content strategy for the past two years. 🎙 Pillar Podcast - Joe Lemon Show & Marathon Selling Podcasts 📧 Distribution Channel: #FreshThoughtFriday 🍋 memo 👍🏾 Distribution Channels: Linkedin Let's Connect on Multiple Channels #FreshThoughtFriday Memo: joelemon.co The Joe Lemon Show: https://www.thejoelemonshow.com/ Linkedin:https://www.linkedin.com/in/joealexlemon/ InstaGram: https://www.instagram.com/joealexlemon/
Aug 04, 202212:38
143. 7 Tactics to Productize & Increase Profitability For Service-Based Business
Aug 04, 202214:60
142. Andy Paul | Sell Without Selling Out

142. Andy Paul | Sell Without Selling Out

Today's Guest: Andy Paul
Website:
andypaul.com Work together: andypaul.com Contact: contact@andypaul.com
#FreshThoughtFriday 🍋 free weekly memo that gives you insights on how today's health and fitness entrepreneurs become tomorrow's business leaders. - JoeLemon.co

Website: andypaul.com
Work together: andypaul.com
Contact: contact@andypaul.com
Aug 04, 202244:41
141. 3 Step Process to Generate Word Of Mouth - Testimonial Framework
Aug 04, 202203:21
140. Dr. Jen Welter Mindful Business Renegades Podcast
Aug 04, 202201:00:60
149. Guaranteed Way to Get New Potential Clients Into Your Local Physical Podcast Studio #Traction

149. Guaranteed Way to Get New Potential Clients Into Your Local Physical Podcast Studio #Traction

Momentum is underrated. Here's a Guaranteed Way to Get New Potential Clients Into Your Local Physical Podcast Studio #Traction

Let's Connect
Website:
MarathonSelling.io
Linkedin:https://www.linkedin.com/in/joealexlemon/
InstaGram: www.instagram.com/joealexlemon/
Download Marathon Selling Podcast on Spotify and apply to sales accountability network: anchor.fm/sales
Building your personal or a business brand is a marathon, not a sprint.
Jul 24, 202205:11
Dopamine Management #AtomicHabits
Jul 20, 202202:02
#FreshThoughtFriday 🍋 - Community-based Recruiting

#FreshThoughtFriday 🍋 - Community-based Recruiting

Here are four lessons I learned in 6 months about the community-based hiring

Quality over quantity of applications
Shorten the learning curve and increase niche business acumen
Faster path to profitability and internal leads
Reenforced culture and ability to be heard

#FreshThoughtFriday free weekly memo that gives you insights on how today's health professionals become tomorrow's business leaders
Linkedin for health professionals - joelemon(dot)com
Jul 15, 202205:31
Best MedTech Sales Career Advice for Recent Grads or Individuals with No Experience
Jul 14, 202211:36
Web 3.0 Warning and Spike Lee Message to Parents and Collaborative Selling Tip - Fresh Thought Friday
Apr 15, 202208:10
Why MedTech Need to Become Sony?
Apr 09, 202205:02
4️⃣ SharkTank Lessons
Apr 07, 202208:47
Where does the sales process end?
Apr 01, 202204:45
Elite Selling Strategy - Collab Over Compete

Elite Selling Strategy - Collab Over Compete

How to collaborate with competition_____________________________________________________________________________________________________________

Let's Connect
Email:
Joe@joealexlemon.work
Website: www.JoeAlexLemon.work
Instagram: @joealexlemon
Linkedin: www.linkedin.com/in/joealexlemon/
Sales Culture Page: www.linkedin.com/company/sales-culture

Looking to keep employees engaged?
Launch an internal PODCASTING for Free, in just 30 minutes per week!
Email us to learn more at info@salesculture.work or visit us at www.SalesCulture.work

Launch an interview-based podcast in 10 days - bit.ly/3pzeOp0
Marathon Selling Community: www.marathonsellingclub.com/
Mar 30, 202205:31
How to Own Your Weaknesses
Mar 26, 202203:58
Trust Your Intuition - Two of My Favorite Tools #ArtofBusiness
Mar 23, 202203:58
How to break into Medical Device Sales
Mar 22, 202204:52
The Science Behind Cold Email: How we get 40% to 75% Open Rates
Nov 17, 202104:59
FOUR Offline Growth Hacking Strategies for Medical Private Practices and SMBs
Nov 05, 202110:16
Why Employees With a Side Hustle Are Better at Their Jobs
Jul 27, 202108:11
Social Audio Experiments | What can we learn from monetizing MySpace?
Jul 22, 202111:23
Intrapreneurship or entrepreneurship?
Jul 20, 202110:48