In this episode, I share my sales strategy for startups seeking to close big businesses using a combination of social media direct messaging and email marketing.
Ask These 7 key questions before Hiring a Marketing Consultant...
1. What Do You Think About Current Strategy?
2. What is your Marketing Background?
3. What is Your Current Industry Knowledge?
4. How Do You Measure Success?
5. How Do You Track Progress?
6. Do You Work Alone? Or outsource?
7. How Much Do You Charge?
Do you buy into fearmonging?
the science is clear. It’s not enough simply to tell people about the benefits they’ll gain if they choose your products and services. You’ll also need to point out what is unique about your proposition and what they stand to lose if they fail to consider your proposal.