Spotify spending over $700 million to acquire several podcasting giants is phenomenal news for the podcasters! - http://bit.ly/2TBmhVt
Twitter / IG: @JoeAlexLemon
What emotions drive your brand?
Really enjoyed this conversation with Jason Bennett and Adrian Beales from the Lifeafar team in Medellín, Colombia.
StoryBrand Six Why's
Conserve Resources/ Save Money
Conserve time / opportunity cost
Building Social Networks - connect with a Tribe
Gaining status -selling identity associated with power, prestige and resources
Accumulate resources - B2B offering increase productivity, increase revenue or decrease waste
Stay Connected:Instagram: @JoeAlexLemonWebsite: www.LifeAfar.com
Analysis of 6 million emails by Sales Loft shows that personalizing 20% of content increased open rates by over 40% and reply rates increased by 112%.
In this episode, I walk through my 15 step interview-based podcast workflow... If you'd like the full slide deck, go to salesculture.work or send me a IG Dm @sales_culture
Contact Target Guest
Quick Pre-call/email to discuss topic
Write Show Notes / Outsource
Edit Show Notes
Create Podcast Graphics
Edit Show - Add music, ad spots, etc.
Schedule Release Date
Thank You Follow Up
Publish on hosting site
Cross-Promote with guest
Promote on website
Promote with Email Blast
Micro-content on social media channels
In this episode, I share my sales strategy for startups seeking to close big businesses using a combination of social media direct messaging and email marketing.
Ask These 7 key questions before Hiring a Marketing Consultant...
1. What Do You Think About Current Strategy?
2. What is your Marketing Background?
3. What is Your Current Industry Knowledge?
4. How Do You Measure Success?
5. How Do You Track Progress?
6. Do You Work Alone? Or outsource?
7. How Much Do You Charge?
Do you buy into fearmonging?
the science is clear. It’s not enough simply to tell people about the benefits they’ll gain if they choose your products and services. You’ll also need to point out what is unique about your proposition and what they stand to lose if they fail to consider your proposal.