Skip to main content
Sales Burrito

Sales Burrito

By Sales Burrito

The premier podcast by sales engineers for sales engineers working in technology sales.
Available on
Apple Podcasts Logo
Google Podcasts Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Currently playing episode

Failure is an Option (It's Okay to Fail)

Sales BurritoJan 27, 2023

00:00
12:47
Failure is an Option (It's Okay to Fail)

Failure is an Option (It's Okay to Fail)

It's the launch of season three of SalesBurrito. On this episode we're gonna give you the permission to because failure is always an option. Failure does not mean you failed in your job it just means you learn something that you can pivot from applying agile methodology.  As you learn from your failures you will also be more successful in your career as a sales engineer. 

On this episode we give you some insight into how we've dealt with failure in our careers. We share how you can take that harness what we've learn for your own good. So tune in to the inaugural launch of season three and let us know your feedback.  We are on all the social media platforms @SalesBurrito.

Jan 27, 202312:47
213 - Life, Lemons, Lemonade, and Margaritas

213 - Life, Lemons, Lemonade, and Margaritas

Life comes at you fast sometimes.  We have been away for an extend break, but for good reasons and we share our update and why Sales Burrito while now back had to take a small siesta.  

May 20, 202119:45
212 - Vendor vs Value Added Reseller Sales Engineers

212 - Vendor vs Value Added Reseller Sales Engineers

We all our sales engineers in this career, but when you work for a vendor your goals and outlook often differ from your counterpart sales engineer working for a value added reseller.  In this episode we discuss some of the differences and view points from each side of the table so we can find common ground to all be successful in our careers.

Apr 08, 202128:49
211 - Learning to Soar as a Sales Engineer

211 - Learning to Soar as a Sales Engineer

Most professionals have some form of professional training, schooling, or certification to validate your ready for your chosen profession.  For Sales Engineers our trial is by fire and we are often thrown into the deep end to swim or sink.   Being able to "launch" career in real time and soar while striving to meet the expectations placed on you requires discipline and a plan of attack.  We share some insights and tricks of the trade to help you get off the ground running on this episode of Sales Burrito.

Mar 24, 202125:37
210 - Key Account Planning for Sales Engineers

210 - Key Account Planning for Sales Engineers

When you get your new quota for the year, you need a plan to attack your customer base to accelerate expansion, grow your new customers, and tap new markets.  Having a key account plan for the critical targets is key.  Guess what it isn't just the account manager responsible, we as sales engineers own the responsibility too and we take on this topic today on Sales Burrito.

Mar 18, 202126:59
209 - Managing Sales Engineering Teams in EMEA

209 - Managing Sales Engineering Teams in EMEA

While we often think that sales engineers are the same everywhere, the cultural part of the different areas of the globe makes it different.  On this episode we are honored to have Linus Svennson joining us as a guest discussing managing and building high performing SE teams in the EMEA market.

Mar 10, 202129:31
208 - Selling With Your C-Suite Executives

208 - Selling With Your C-Suite Executives

There will come a time when your boss, CEO, or other senior executive will join your sales call.  This can be a boiler room experience and a good sales team will harness this horsepower to their advantage over creating a nervous situation.  We will cover how to leverage these situations to your advantage on this episode of Sales Burrito.

This episode is sponsored by Skill Share.  Leverage our promo to get 40% off your annual subscription today - https://salesburri.to/skillshare40off

* Includes promotional advertisements which pay a royalty to Sales Burrito

Mar 03, 202124:12
207 - Are You a Leader or Manager?

207 - Are You a Leader or Manager?

Often times people confuse an SE Leader and a SE Manager as one in the same.  A manager goes through the motions of management, a leader is dynamic, leads by example, sets the vision, and is the tip of the spear for the culture of the sales engineering organization.  On this episode, we dive into the qualities and traits that one needs to have to be able to truly call themselves a Leader.

Feb 24, 202127:57
206 - Selling With Your Customer: How to pivot and sell above the line.

206 - Selling With Your Customer: How to pivot and sell above the line.

This week we talk through how to sell WITH your customer not TO your customer.  There are a few things you can do to help you navigate the sales process building a joint sale with your customer that can change your success.  One of them is to use the right terminology and get access early to the key decision business makers by leveraging your technical champions for access to the above the line budget holders.   This episode inspired by the excellent book from Skip Miller - Selling Above and Below the Line. 

Feb 17, 202121:29
204 - The ABCs of a POC

204 - The ABCs of a POC

The reason we execute a POC is to win a customer towards purchasing our product or solution. In the context of a POC, we as the Sales Engineers are looking to secure the technical win. How you get the technical win can be achieved through a POC and learning the ABCs how to be successful in a POC we discuss today on Sales Burrito.
Feb 04, 202126:30
203 - The All-ins and Outs of Salary Negotiation

203 - The All-ins and Outs of Salary Negotiation

On this episode of Sales Burrito we stake our our position and teach you how to take the gamble out maximizing your value in the salary negotiation phase of accepting that new job offer.
Jan 27, 202123:23
202 - The Three Whys

202 - The Three Whys

Everyone in sales comes across the need to get their customer to understand The Three Whys. We cover what they are and how to address them on this episode of Sales Burrito.
Jan 14, 202122:56
201 - Just Ask For It

201 - Just Ask For It

The hiring season is hiring as we start 2021 and as we kick off Season 2 of Sales Burrito we take on the key question you need to ask in your job interview to get hired.
Jan 06, 202124:23
117 - The Year in Review of Sales Burrito

117 - The Year in Review of Sales Burrito

2020 has been… Well we will let you make that call really, but for Sales Burrito our inaugural season has been a great success and we wanted to take this opportunity to reflect on the show this year and discuss where we are going in 2021.
Dec 30, 202030:01
115 - Tis the Season for Change

115 - Tis the Season for Change

On this episode of Sales Burrito, we will provide you a roadmap to success for anyone who wants to work in a new field but feels that he or she lacks the experience to do so. You know that change is inevitable and often can be painful to endure. But if there’s one thing we know about GREAT sales engineers, change makes us stronger at what we do.
Dec 16, 202026:39
114 - Building Your Personal Brand

114 - Building Your Personal Brand

Your reputation is your brand and building your brand is key. On this episode of Sales Burrito, we have a special guest Joshua Stenhouse joining us discussing just how he built his brand through blogging and social media engagement.
Nov 25, 202031:60
113 - Understanding Why Customers Buy

113 - Understanding Why Customers Buy

This time of year is often called the MAGIC quarter. Understanding how and why customers buy, is key to winning and being successful in your career. In this episode, we dive into the mindset of customers and discuss what you need to know and what skills to master.
Nov 18, 202026:09
112 - Pros and Cons of Being a Sales Engineer

112 - Pros and Cons of Being a Sales Engineer

Most of the time we always focus on the Pros of being a SE, but let's be honest there are cons as well that come with the job. We share our views and take on the pros and cons of being a SE on this episode of Sales Burrito.
Nov 11, 202031:49
111 - AMA Special with Enrique and Dave

111 - AMA Special with Enrique and Dave

In this special episode we take on the questions from our listeners in an open ranging Ask Me Anything style discussion with your co-hosts Enrique and Dave.
Nov 05, 202032:38
110 - How I DIY'd My SE Career with David Stevens

110 - How I DIY'd My SE Career with David Stevens

The old saying goes, when you are good at your job, you get to write your own ticket. The career path to becoming a rockstar Sales Engineer isn’t always a straight line or even a predictable path. Our special guest today, David Stevens, shares his unique experience in Macgyvering his career.
Oct 28, 202028:29
109 - When to Demo and How Much to Show

109 - When to Demo and How Much to Show

On this episode of Sales Burrito, we are going to talk about demo and yes: WHEN and WHEN NOT to do them and HOW MUCH to show. As sales engineers time is one of the most important valuable possessions we all have. This is why we have our special guest, Peter Cohan the author Great Demo joining us.
Oct 21, 202034:01
108 - Mastering Technical Sales - Insights with John Care

108 - Mastering Technical Sales - Insights with John Care

Mastering Technical Sales is the pursuit we all strive to accomplish in our careers as Sales Engineers. Luckily for those of us in the industry, there are people like our special guest today, who have literally written the missing manual on how to master the skills needed to lay the foundation for a successful career.
Oct 14, 202032:39
107 - We Did Startup the Fire

107 - We Did Startup the Fire

Ever wonder what it would be like to be the first sales engineer at a new startup? On this episode of Sales Burrito we will share our experiences having been in this role more than once in our careers. We share the insights and tribal knowledge that helped us grow from these lonely beginnings to success in our careers on this episode of Sales Burrito.
Oct 07, 202030:55
106 - IT Managers as Sales Engineers

106 - IT Managers as Sales Engineers

On this episode of Sales Burrito, we are going to talk about IT Managers and how they are ONE OF THE BEST candidates to become a killer sales engineer. It is probably one of the few reasons why Dave and I have been extremely successful hiring and mentoring sales engineers. We will explain why we believe IT Managers are great sales engineers.
Sep 30, 202026:11
105 - Erratic Sales Reps

105 - Erratic Sales Reps

On this episode of Sales Burrito, we talk about ERRATIC sales reps and managers that often make things tough for you the sales engineer.

Being erratic means not even or regular in a pattern or movement: someone that is unpredictable. Their inconsistency in running their business is such that disrupts the well-being of a sales engineer in more ways than one.

We have a special guest, Michael "Pesh" Poeschl sharing his perspective on this topic and how to overcome such behavior.
Sep 23, 202033:01
104 - The Power of Career Networking

104 - The Power of Career Networking

The importance of career networking shouldn't be discounted when you're in the midst of a job search. Networking should become a part of your daily work and career-related endeavors. Your extended career network should be in place for when you need it, both for job searching and for moving up the career ladder. In this episode we discuss how to build a network and to put to work for you.
Sep 16, 202029:31
103 - Building a Customer Champion

103 - Building a Customer Champion

In this episode we discuss what exactly is a customer champion, why you need one and how to identify and build a strong champion to help you win your deals.

Co-hosts:
David Siles (@dsiles)
Enrique Barreto (@TechnieHank)
Sep 09, 202027:15
102 - Sales Burrito - Adapting to Selling Virtually

102 - Sales Burrito - Adapting to Selling Virtually

In this episode we take on how selling in the pandemic has impacted sales engineering discussing how has selling changed during COVID. What has stayed the same and what has changed. Some tips adapting to the virtual selling and managing the work life balance.
Sep 03, 202028:28
101 - Sales Burrito - Welcome to Sales Burrito

101 - Sales Burrito - Welcome to Sales Burrito

Welcome to the inaugural episode of Sales Burrito - the premier podcast for today's sales engineers by sales engineers co-hosted by Enrique Barreto and David Siles.

In this episode we introduce our audience to why we started the podcast, a little background on Enrique and Dave and why we are passionate about bringing this podcast to the community.  We cover what exactly a Sales Engineer is today and give a preview into what will be coming up on future episodes.  Tune and listen weekly as we drop knowledge chips with a side of humor in fresh new episodes delivered on Wednesday..

Aug 19, 202038:09