Welcome to "The New Selling of Sales" Podcast

Season 2: Episode 6: Dr. Cindy Rippe and Beth Driscoll, MBA, join host Marty Holmes to discuss how Sales educators can help their students prepare for university sales competitions. We discuss what skills are needed for success, the importance of a positive experience and how to help students deal with last minute nerves.

Season 2: Episode 5: Bryan Hochstein, Ph.D., Assistant Professor of Marketing at University of Alabama joins Marty Holmes to discuss the need for Master Sales Leadership programs and development opportunities for students at university. Bryan discusses what he believes is a clear path for students and the benefits to companies.

Season 2: Episode 4: Deva Rangarajan, Professor of Marketing at IESEG School of Management in Paris joins Marty Holmes to share his journey from Engineering to Sales and discuss the topic of Sales research. Deva gives the audience ideas on future topics in Sales research and what he is currently researching - new roles and the alignment of Sales and Marketing.

Lee Salz, author of Sale Different! and Sales Differentiation joins Marty Holmes to share his expertise. This discussion focuses on creating meaningful value, words to stay away from and the one skill top salespeople master. You'll learn some tips from Lee the 2022 Institute for Sales Excellence Speaker of the Year and hear how Lee offers his expertise to universities teaching Professional Sales.

Season 2-Episode 2 features University of Cincinnati Sales educator Jane Sojka. Host Marty Holmes talks with Jane about "teachable skills" and her innovative Women in Sales class at UC. In this class she teaches students how to develop strategies for overcoming their fear of failure. Jane shares tips on how other educators can incorporate her strategies into their classes.

Our Season 2 opener with Lori Richardson and SEF Barbara Giamanco Memorial Scholarship recipients Shelby Lewis and Riley Melvin. Listen to Lori talk about Barbara, the scholarship and how students can apply. Shelby and Riley share their thoughts on receiving the scholarship and how their Sales education experience has impacted their lives and futures.

Season 1: Episode 7: Barry Trailer joins host Marty Holmes to discuss "A Passion for Sales." Barry shares his journey into Professional Sales and a story about hearing Howard Stevens speak at a conference. He and Marty discuss the negative voices surrounding the Sales profession and Barry shares a pivotal moment in his career. Hear about his novel, "Sales Mastery," and the hero he created. In closing, Barry shares some ideas on how you can find "A Passion for Sales."

Season 1: Episode 6: Lori Richardson joins host Marty Holmes to discuss the urgent need for "More Women in Sales." Lori shares her insights into what needs to be done to encourage more women to explore the Sales profession and consider a leadership role. She and Marty discuss what companies are getting wrong - and what they are getting right. Lori says, "Sales is an admirable profession!"

Season 1: Episode 5: Rob Peterson joins host Marty Holmes to discuss how he discovered Improv and learned how using this technique with his Sales students dramatically improves their ability to listen and adapt. 

Host Marty Holmes and guest Bryan Flanagan discuss the necessary skills to achieving success in Sales. Bryan offers advice to both new and seasoned Sales professionals and shares some of his stories. 

Dr. Stefanie Boyer and host Marty Holmes explore how university Sales competitions excite students to find their own voice. Learn more about these events and "RNMKRS" a unique virtual competition.

Rob Stenberg shares his own personal stories and reveals "the secret sauce of storytelling" to host Marty Holmes. Listen and learn the 4 steps to crafting your own story.

Host Marty Holmes and guest Mike Bosworth discuss how storytelling can create an emotional connection, help salespeople gain trust and influence without authority. Mike shares some of his stories and helps the listener understand how to craft their own, unique story.

We're the Sales Education Foundation. Some people know us as SEF. We care about Professional Sales. It's not what you think - it's not pushy - it's being a trusted advisor, a colleague to your clients. Join us & listen in as we talk with professionals and academics who, like us, what you to see Sales in a new and exciting way.