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The Marketing Pod

The Marketing Pod

By Saleswhale

Join Saleswhale's Marketing Pod as we explore all the latest marketing trends and drink coffee, lots of coffee.
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How I ran a marketing experiment that closed $1.3M in revenue

The Marketing PodJun 28, 2021

00:00
44:56
How I ran a marketing experiment that closed $1.3M in revenue
Jun 28, 202144:56
How to write marketing emails that don't look like marketing emails
Apr 30, 202101:30:52
Make your outbound campaigns with BDRs successful

Make your outbound campaigns with BDRs successful

Find out the secret to running successful outbound marketing campaigns for your BDR & sales teams with real-life examples from Martin Gontovnikas, Co-founder of HyperGrowth Partners.


https://www.saleswhale.com/masterclass/14-Martin-Gontovnikas

Mar 22, 202139:46
Start listening to your creatives

Start listening to your creatives

Jacob Drumheller is a creative that lives on the edge. He has led many teams and worn many hats in corporate marketing, freelance, and even Hollywood creative scenes. If anyone can help marketers work with creatives, it's Jacob.


https://www.saleswhale.com/the-marketing-pod/06-Jacob-Drumheller

Mar 10, 202144:04
Why does everyone hate marketing?

Why does everyone hate marketing?

Too often, marketers are stuck between a rock and a hard place. Also known as between CXOs and Sales. Between conflicting goals, metrics, and expectations, marketing departments everywhere have difficulty doing their job.

That's why we sat down with Dave Gerhardt, CMO at Privy and founder of DGMG, to discuss how marketers can overcome these obstacles. Dave will debunk why sales and executives tend to not "get" marketing and what you can do to prove your worth and come out on top.


https://www.saleswhale.com/masterclass/12-Dave-Gerhardt

Mar 09, 202146:43
Take a stand with art

Take a stand with art

Where were you on June 5 when you first saw the BLM mural in front of the White House?   Nancee Lyons is no stranger to collaborating with the DC government and local artists to make magic happen. That's the only way to describe how she pulled off this historic moment–all under 24 hours.   Listen in to hear how the BLM mural came to be.   If you want to learn more about Murals DC, check them out at the links below: http://muralsdcproject.com/ or Instagram: @MuralsDC


https://www.saleswhale.com/the-marketing-pod/05-Nancee-Lyons

Jan 07, 202136:13
Paint the rainbow with your marketing

Paint the rainbow with your marketing

President of Team ODEA, Patricia Rioux, joins our masterclass to discuss why we (all marketers) need to stop beige marketing and start thinking outside the box.


https://www.saleswhale.com/masterclass/11-Patricia-Rioux

Dec 03, 202011:06
Elevate your marketing with inclusivity

Elevate your marketing with inclusivity

Join Keionna Baker and Cherena Fox from the elephant in the room for an in-depth discussion on race, bias, and how it hurts society and your business.


https://www.saleswhale.com/the-marketing-pod/04-the-elephant-in-the-room

Dec 02, 202041:01
Back to the beginning - a Marketer's purpose

Back to the beginning - a Marketer's purpose

Evynn McFalls, Director of Insights and Strategy, at The Abbi Agency discusses a Marketer's purpose on this episode of the Masterclass.  


https://www.saleswhale.com/masterclass/10-Evynn-McFalls

Nov 18, 202023:04
How to build a lifestyle brand

How to build a lifestyle brand

Kristen Lorenz, RD, and Owner of Kristen Lorenz Nutrition shares how she built a company and brand from the ground up full of authenticity, creativity, and, most importantly - FREE content.  You can learn more about Kristen on Instagram @thelastdietitian.


https://www.saleswhale.com/the-marketing-pod/03-kristen-lorenz

Nov 11, 202038:17
Don't break the wheel - build a flywheel

Don't break the wheel - build a flywheel

Mike Tatum, Growth Marketing and Lead Generation mastermind from Kinsta, shares how marketing needs to build a marketing flywheel to increase the volume and quality of leads.


https://www.saleswhale.com/masterclass/09-Mike-Tatum

Nov 05, 202011:36
Make marketing great again

Make marketing great again

Jeff Perkins, CMO and Head of Product at ParkMobile, shares his wisdom on why sales and marketing don't get along, what marketing can do to fix it, how any marketer can grow into their role, and how to avoid becoming a Milton. 


https://www.saleswhale.com/the-marketing-pod/02-jeff-perkins

Oct 27, 202026:44
How to challenge an industry on a shoestring budget

How to challenge an industry on a shoestring budget

Jay Hauck, VP at Rational 360 and former CMO of CSRA, shares how and why he produced not one but TWO super bowl commercials for a government contractor, wrapped bus stops and converted his team into a corporate newsroom. Listen in to find out what he considers criminal in marketing and how he thinks your marketing team can make a meaningful impact during the pandemic.


https://www.saleswhale.com/masterclass/08-jay-hauck

Oct 21, 202032:44
If it's not broken–break it

If it's not broken–break it

Jonathan Ronzio, the CMO of Trainual, tells us why we need to "do it now" and start being more culturally relevant.


https://www.saleswhale.com/the-marketing-pod/01-jonathan-ronzio

Oct 13, 202049:33
The secret to driving 8,672 webinar registrations with almost no advertising

The secret to driving 8,672 webinar registrations with almost no advertising

Joining us is Andy Culligan, CMO at Leadfeeder, who will tell us his secret to driving 8,672 webinar registrations with almost no advertising.


https://www.saleswhale.com/masterclass/07-Andy-Culligan

Aug 13, 202035:21
Why Marketing Operations is more important than ever

Why Marketing Operations is more important than ever

Joining us is Daniel Murray, Head of Marketing Operations at ServiceTitan to talk about why marketing operations is more important than ever in today's climate.


https://www.saleswhale.com/masterclass/06-Daniel-Murray

Aug 12, 202025:46
How Inbound Marketing has changed in the last 13 years... and 13 Weeks
Aug 06, 202036:18
Re-calibrating webinar marketing for a post-normal world

Re-calibrating webinar marketing for a post-normal world

Joining us will be Tim Johnston, Director of Demand Generation at ON24 APJ to discuss:

Re-calibrating Webinar Marketing for a Post-Normal World

  • Everyone is doing webinars right now, how do you stand out?
  • How do you drive more pipeline and sales for your sales team with webinars?
  • What makes the best webinars stand out? ON24 shares statistics from their platform

https://www.saleswhale.com/masterclass/05-Tim-Johnston

Aug 05, 202049:17
Marketing career advice for my younger self

Marketing career advice for my younger self

Meagen Eisenberg, Chief Marketing Officer, TripActions joins us as we discuss her rise to become a CMO.  During her journey, she'll provide advice through each stage of her career to all future marketers. 


https://www.saleswhale.com/masterclass/03-Meagen-Eisenberg

Aug 03, 202028:45
How to make mouth-watering B2B content

How to make mouth-watering B2B content

Today we discuss with Devin Reed, Head of Content Strategy at Gong.io, how B2B marketers can create memorable and effective content that ultimately drives revenue.


https://www.saleswhale.com/masterclass/02-devin-reed

Aug 03, 202021:45
How ABM and B2B marketing has evolved over the last 3 months

How ABM and B2B marketing has evolved over the last 3 months

Sangram Vajre, co-founder of Terminus and author of ABM is B2B, talks about what’s changed, what hasn’t changed, and strategies to adapt to this new state.


https://www.saleswhale.com/masterclass/01-sangram-vajre

Aug 03, 202044:26
What is the most innovative campaign marketing has run for your sales team?

What is the most innovative campaign marketing has run for your sales team?

Three sales leaders from some of the fastest-growing B2B SaaS companies answer one simple question -

"What is the most innovative campaign that marketing has run for your sales team?"

  • Danny Read, Sales Director at Metadata.io
  • Michael Tuso, Director of Revenue Performance at Chili Piper
  • Mike Goldenberg, Head of Sales at Alyce

Saleswhale's Director of Sales, Brandon Gargan, moderated this candid and straight-to-the-point podcast

Aug 03, 202027:09