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In Conversation

In Conversation

By Sam Winsbury
Season 2 of In Conversation will bring you 1 personal branding tip and 1 content idea in 3 (ish) minutes. Every. Single. Day.

Plus more in-depth conversations with some of the top founders and CEO's each month.

This is the kind of thing you listen to whilst your toast is in the toaster.
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Currently playing episode

In Conversation Episode 24 - Jono Poon

In Conversation

In Conversation Episode 24 - Jono Poon

In Conversation

1x
Stick to your strength - S2E48
These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:26
January 16, 2021
Every post costs £20 - S2E47
These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:22
January 15, 2021
The more you create, the more ideas you get. Trust me - S2E46
These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:46
January 14, 2021
LIVE your personal brand, don't just build it - S2E45
These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:35
January 13, 2021
The lifestyle change that will dramatically improve your content - S2E44
These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:45
January 12, 2021
To POD, or not to POD - S2E43
These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
03:09
January 11, 2021
2 easy sources of content ideas everyone should take note of - S2E42
Struggling for content ideas? They fit into one of two types - simply by being aware of the types, you'll start generating new ideas easily. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:46
January 10, 2021
The best way to build or scale your personal brand quickly - S2E49
These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:16
January 10, 2021
How to create content that your audience actually WANT to consume - S2E41
The best way to get people to read your content is to tailor it exactly around a problem or question that they have.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:25
January 09, 2021
How to produce quality content at scale - S2E40
Good personal branding is to produce high quality content. The most effective personal branding practice is to produce lots of high quality content consistently. Here's how to do that. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:55
January 08, 2021
Why you need 'conversion' style content and how to produce it - S2E39
The last of the three important types of content I mentioned yesterday is 'conversion' content. Here's 2 minute a guide to producing effective conversion content. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
02:29
January 07, 2021
Why you need 'consideration' style content and how to produce it - S2E38
The second of the three important types of content I mentioned yesterday is 'consideration' content. Here's 2 minute a guide to producing effective consideration content. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:46
January 06, 2021
Why you need 'awareness' style content and how to produce it - S2E37
The first of the three important types of content I mentioned yesterday is 'awareness' content. Here's 2 minute a guide to producing effective awareness content.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:42
January 05, 2021
The 3 types of content that will actually get you clients - S2E36
Your personal brand should be practical - meaning it should get you clients. Here are 3 types of content you should be posting if you want to achieve that. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
02:30
January 04, 2021
Ignore the rise of media brands at your own peril - S2E35
Media brands are an incredible vehicle for your personal brand. Use them!  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:33
January 03, 2021
Make the comments section POP - S2E34
The comments sections of your content can be gold, if you use them properly.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:56
January 02, 2021
3 powerful personal branding strategies to look out for in 2021 - S2E33
Here are 3 interesting methods you can use to build a powerful personal brand in 2021.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
03:01
January 01, 2021
Final thought of 2020: How to always be in the conversation - S2E32
If you can do this, you'll always be in the conversation, regardless of what the economy, platforms or algorithms are doing. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:16
December 31, 2020
My top 3 personal branding reflections from 2020 #2 - S2E31
What your personal brand to be magnetic? You need this.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:37
December 30, 2020
My top 3 personal branding reflections from 2020 #2 - S2E30
What actually is personal branding? Here's what I realised this year.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:32
December 29, 2020
My top 3 personal branding reflections from 2020 #1 - S2E29
This week's episodes will focus on my 2020 reflections and 2021 advice. Today's tip is around not feeling gross when building your brand. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:50
December 28, 2020
Want to become a better writer? Become a better _______ - S2E28
If you want to become a writer, one of the best things you can do is become a better thinker. Take time to think and reflect more. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
02:03
December 27, 2020
Sometimes no call to action is the best call to action - S2E27
CTA's are important, and you shouldn't be afraid to use them. But don't forget, no CTA can be more powerful.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
02:05
December 26, 2020
How to leave a lasting impression and become influential through content - S2E25
If you want to leave a lasting impression on your reader, use real examples to contextualise the advice you're giving in your content. It shows that you haven't copied it from a random blog... These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:49
December 24, 2020
The most important part of any piece of content is... - S2E24
The most important part of any piece of content is the headline. Hands down.  People are not on LinkedIn for you specifically, they're on LinkedIn to educate themselves, get quick wins and do business. So you need to write a headline that grabs and keeps their attention.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:28
December 23, 2020
The simple way to improve content, literally - S2E23
People are busy. People are lazy. So if you want them to read your content, make it simple. That doesn't necessarily mean shorter. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:34
December 22, 2020
Less is more when writing content - S2E22
If you want to write content that people actually read, cut your words ruthlessly. If it doesn't add meaning, it doesn't need to be there. This is especially true for 'filler words' (just, that, really) These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:44
December 21, 2020
Sitting on the fence makes you so.... unremarkable - S2E21
Stop being afraid to take a stance. Polarising people is one of the best things you can do for your personal brand.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:32
December 20, 2020
Quality vs Quantity: What matters more? - S2E20
Quality first. Then Quantity. Listen to find out why.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
02:09
December 19, 2020
This will drastically improve your copy - S2E19
The best content copywriting tip I can give is to write how you speak. No need to jazz it up or overcomplicate.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:16
December 18, 2020
Doing this will massively improve the quality of your content - S2E18
Something that has helped me write better LinkedIn content for myself and my clients is writing a first draft of the post in a scheduler and coming back to it a few hours or days later. On the second view, you tend to have a fresh mind and improvements come naturally. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:41
December 17, 2020
Earn your name by being specific - S2E17
Have you ever noticed that some people can post absolutely anything and people lap it up? They've earnt the ability to do that by providing high-quality content around a specific topic over time.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:33
December 16, 2020
Growth Hacking vs Growth Earning - S2E16
What's the difference between hacking growth and earning it? And where should you draw the line?  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
02:34
December 15, 2020
Practical personal brands are the most profitable ones - S2E15
One thing most people forget when building their personal brand is practicality. Most personal brands don't actually do anything for their people (weird sentence, I know). Define your object and make sure every brand-building action you take is geared towards it. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:46
December 14, 2020
What Guy or Girl are you going to be? - S2E14
Are you the analytical one, the practical one, the funny one, the empowering one? There's no right or wrong, but pick one and be consistent with it.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
02:23
December 13, 2020
3 P's every personal brand should live by - S2E13
Persistence. Patience. Practicality. Those are the keys to a personal brand that actually has a return.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
02:29
December 12, 2020
How to keep people coming back for more content - S2E12
Contextualise your advice by speaking from experience. If you're sharing actionable advice that helped you achieve a particular result, your audience are going to benefit from it more, and ultimately seek out more advice. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:45
December 11, 2020
Your personal branding efforts will be short lived without this - S2E11
Personal branding requires consistency. So create a framework for consistency. Set times, content targets and non-negotiables - but make them realistic. It needs to be something you can and will stick to.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:51
December 10, 2020
How you can get millions of content views every month - S2E10
Guest blogging is one of the most effective ways to get your content in front of millions of people every month.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
02:37
December 09, 2020
This personal branding mistake could cost you $$$ - S2E9
Personal branding can have a huge ROI, when done correctly. One of the mistakes you need to avoid though is trying to monetize your personal brand too early.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
01:56
December 08, 2020
Questioning the ROI of personal branding? - S2E8
If you've ever questioned the return on building your personal brand, this episode is for you. Listen to an example of how Dave Gerhardt's personal brand is turning over 6 figures a year just from content. These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
02:46
December 07, 2020
Personal branding 'values' are overrated... S2E7
You don't necessarily have to get caught up in fluffy values like everyone else. Sometimes it can be as simple as demonstrating you know your stuff... These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
02:33
December 06, 2020
Stand out from the crowd through positioning - S2E6
The 'Blue Ocean Strategy' is used in marketing a lot, but we seem to forget it when it comes to personal branding. It's all too easy to just be another executive on LinkedIn. Position yourself as unique and watch what happens.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
02:30
December 05, 2020
Your LinkedIn profile is too complicated - S2E5
Your LinkedIn profile probably includes a lot of information that is completely irrelevant to what you do now. Or perhaps it's relevant but overcomplicated.  Remember you're competing for attention here, so make your profile as simple as possible These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
03:12
December 04, 2020
3 must-haves in any LinkedIn profile - S2E4
All good profiles need to do 3 things: 1. Address who you help with your product or service (your target audience); 2. Address what you help them achieve; 3. Show some credibility from 3rd party sources (social proof). These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
04:04
December 03, 2020
Most personal brands flop for this one reason... S2E3
Most personal brands flop for this one reason: They haven't actually done anything yet... Career-wise, they haven't built a successful business, great product or produced any great work. You can't build a personal brand on what you're going to do These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
02:36
December 02, 2020
The important thing not to forget about personal branding - S2E2
The important thing not to forget about personal branding: Remember that it doesn't have to be all bells and whistles. Find your style and stick to it.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider. Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
02:15
December 01, 2020
Most people have got personal branding completely wrong... In Conversation S2E1
Most people have got personal branding completely wrong...  In the first of season 2's daily tips, I chat for a couple on minutes about what personal branding for CEO's is actually about - and it's not what most people think.  These 3 (ish) minute podcasts are published every day and include 1 personal branding tip and 1 idea for a piece of content you can use. They're tips I've learnt from building my own personal brand and helping a number of other founders and executives build their own. If you enjoy this episode, I would appreciate it greatly if you could give it a review on your podcast provider.  Let's connect on LinkedIn: https://www.linkedin.com/in/sam-winsbury/ See how we can help you build your personal brand:  https://www.brandlypersonalbranding.com
03:22
November 30, 2020
How to Market Yourself Effectively and The Superpower of Autism - In Conversation Ep. 31
In Episode 31 I welcome marketing coach and founder of CBW Marketing, Charlie Bonnefond-White.  Charlie helps entrepreneurs and coaches market themselves with a personal approach, having used his approach to generate over 100,000 content views on LinkedIn alone. Charlie also has autism, which gives him an incredible ability to combine analytical data with creative flair in marketing campaigns. In this episode, we discuss what makes how entrepreneurs can market themselves effectively without spending hours doing so and the superpower that is autism. Listen to the full episode as we chat about: 🧠 What Chalie's 12-year-old self would be happy and sad about if they met him now 🧠 The one tip Charlie would give to entrepreneurs looking to market themselves 🧠 How to market yourself and your business effectively  🧠 The common misconceptions around autism and its benefits  🧠 What it's like being a marketer/entrepreneur with autism  Connect with Charlie: Website - https://cbwmarketing.co.uk/ LinkedIn - https://www.linkedin.com/in/charliebonnefondwhite/ About In Conversation: This is not a podcast. These are raw, unedited, real conversations I have had with the people of LinkedIn. Join our conversations if you want to learn about marketing, branding, LinkedIn, and how to win in the B2B space. If you enjoyed this episode, I would appreciate it greatly if you could tell just 1 friend and leave a ⭐⭐⭐⭐⭐ review on your favourite podcast provider. It helps me impact even more people and secure the best guests in the world. Connect With Me: More Content - https://www.thatpersonalbrandingguy.com/ LinkedIn - https://www.linkedin.com/in/samwinsbury/ Instagram - https://www.instagram.com/thatpersonalbrandingguy/ Free Facebook Group - https://www.facebook.com/groups/ppbfe/ Personal Branding For CEO's: https://www.brandlypersonalbranding.com/ Personal Branding For Coaches and Entrepreneurs: https://www.thatpersonalbrandingguy.com/profitable-personal-brand-mastery
17:26
August 28, 2020
How to Sky-rocket Your Marketing Results Using Behavioural Psychology with Will Leach - In Conversation Ep. 30
In Episode 30 I welcome Best-selling author and Founder of the Mindstate Group, William Leach.  Will is an award-winning behavioral insights & messaging expert. His company Mindstate Group helps businesses significantly increase their sales and growth by applying behavioral psychology - specifically subconscious mindstates - to their marketing strategies. His clients include international giants like PepsiCo, Purina, Capital One, Merck, Kimberly Clark, SC Johnson and Kellogg’s. In this episode we discuss what makes humans tick and how you can use psychology to improve your marketing and grow your business.  Listen to the full episode as we discuss:  🧠 What Will's 12-year-old self would be happy and sad about if they met him now 🧠 How tweaking 3 words on Will's client's coupon increased sales by 200% 🧠 4 factors of the behavioural model  🧠 How to implement psychology into your strategy as a marketer or business owner 🧠 Wills experience writing a best-selling book Connect with Will:  The Mindstate Group: https://www.mindstategroup.com/ About In Conversation: This is not a podcast. These are raw, unedited, real conversations I have had with the people of LinkedIn. Join our conversations if you want to learn about marketing, branding, LinkedIn, and how to win in the B2B space. If you enjoyed this episode, I would appreciate it greatly if you could tell just 1 friend and leave a ⭐⭐⭐⭐⭐ review on your favourite podcast provider. It helps me impact even more people and secure the best guests in the world. Connect With Me: More Content - https://www.thatpersonalbrandingguy.com/ LinkedIn - https://www.linkedin.com/in/samwinsbury/ Instagram - https://www.instagram.com/thatpersonalbrandingguy/ Free Facebook Group - https://www.facebook.com/groups/ppbfe/ Personal Branding For CEO's: https://www.brandlypersonalbranding.com/ Personal Branding For Coaches and Entrepreneurs: https://www.thatpersonalbrandingguy.com/profitable-personal-brand-mastery
23:20
August 16, 2020
How to build a business with integrity, solidity and virtue with CEO of Weatherology, Steve Wohlenhaus - In Conversation Episode 29
Steve started Weatherology in 1987 as a 21-year-old while serving as a morning meteorologist at KARE 11 in Minneapolis. He developed a passion for keeping people in local communities informed during critical weather situations that evolved into a flourishing business, built with integrity, solidity and virtue. Steve has also recently embarked on a personal journey to help people improve their quality of life through his book and podcast 'Anatomy of Success'. Anatomy of Success is dedicated to teaching people how to define success on their terms and live the abundant life we all desire. In the process, he has built an engaged LinkedIn following of over 70,000 people through his content. Listen to the full episode as we discuss:  🐺 What a typical day is like for Steve  🐺 How Steve started Weatherology as a 21 and built it up to where it is today  🐺 The importance of putting ego aside in entrepreneurship 🐺 Why Steve is so concerned about helping others improve their quality of life 🐺 How Steve defines success Connect with Steve:  On LinkedIn - https://www.linkedin.com/in/steve-wohlenhaus-1a7aa9169/ Weatherology - https://weatherology.com/steve-wohlenhaus/ About In Conversation: This is not a podcast. These are raw, unedited, real conversations I have had with the people of LinkedIn. Join our conversations if you want to learn about marketing, branding, LinkedIn, and how to win in the B2B space. If you enjoyed this episode, I would appreciate it greatly if you could tell just 1 friend and leave a ⭐⭐⭐⭐⭐ review on your favourite podcast provider. It helps me impact even more people and secure the best guests in the world. Connect With Me: More Content - https://www.thatpersonalbrandingguy.com/ LinkedIn - https://www.linkedin.com/in/samwinsbury/ Instagram - https://www.instagram.com/thatpersonalbrandingguy/ Free Facebook Group - https://www.facebook.com/groups/ppbfe/ If you want to generate clients on LinkedIn in the next 30 days, head here: https://www.thatpersonalbrandingguy.com/clientsin30days
21:26
July 26, 2020
An Underdog Success Story : How Jack Parson's Changed His Life by Helping Others Change Theirs - In Conversation Episode 28
As CEO of The Youth Group, Jack Parsons has worked tirelessly for the past 4 years to empower, inspire, and connect young people to opportunities.  But it's not just young people Jack inspires. His underdog success story is empowering and uplifting for all people, including some of the world's most successful entrepreneurs.  He's been recognised for his incredible work with awards such as: 2020 - Named UK 100 Business Power List 2020 - Top 10 Young Entrepreneurs to watch 2019 - Named one of the top 50 kindest leaders 2019 - Named Most Connected Young Entrepreneur 2018 - Young Digital Leader of the Year 2018 - Top 10 Young Entrepreneurs to watch 2017 - Top 100 CEO's to follow on Twitter 2017 - Named A Face of a Vibrant Economy Listen to the full episode to hear:  👉 How Jack's childhood looking after his single mother and being bullied has shaped the person he is today 👉 Jack's philosophy around underdogs and how they beat the odds  👉 What makes a good person and entrepreneur 👉 How The Youth Group are changing lives for young people  👉 Jack's advice and question for everyone listening to the In Conversation Podcast More from Jack:  LinkedIn - https://www.linkedin.com/in/jacksonrparsons/ The Youth Group - https://www.theyouthgroup.co.uk/jackparsons About In Conversation: This is not a podcast. These are raw, unedited, real conversations I have had with the people of LinkedIn. Join our conversations if you want to learn about marketing, branding, LinkedIn, and how to win in the B2B space. If you enjoyed this episode, I would appreciate it greatly if you could tell just 1 friend and leave a ⭐⭐⭐⭐⭐ review on your favourite podcast provider. It helps me impact even more people and secure the best guests in the world. Connect With Me: More Content - https://www.thatpersonalbrandingguy.com/ LinkedIn - https://www.linkedin.com/in/samwinsbury/ Instagram - https://www.instagram.com/thatpersonalbrandingguy/ Free Facebook Group - https://www.facebook.com/groups/profitablepersonalbrandingmastery/ If you want to generate clients on LinkedIn in the next 30 days, head here: https://www.thatpersonalbrandingguy.com/clientsin30days
27:04
July 12, 2020
How to create entertaining content that drives sales with Agency Founder, Speaker and Content King, Dan Knowlton - Episode 27
In episode 27 I chat with Dan Knowlton, Co-Founder of Knowlton, the #2 marketing agency in the UK.  Dan and his brother + Co-Founder Lloyd are responsible for some of the most entertaining adverts you'll see, including this ad they made for Wahl: https://bit.ly/2Nh3CNd  (You won't even realise it's an ad!) They've also worked with brands such as Nestle and Fifa, been featured in Forbes, The Independent, and The Observer and spoken on stage at a Social Media Examiner conference. In this conversation, we discuss: 👉 What Dan's 12-year-old self would be happy and sad about 👉 What advertainment is and how to stand out on social media  👉 How to be taken seriously whilst keeping your content entertaining  👉 The key to creating entertaining content that converts  👉 The most important thing Dan thinks you need to do to market yourself successfully Connect with Dan:  LinkedIn: https://www.linkedin.com/in/danielknowlton1/ Website: https://knowltonmarketing.co.uk/  Instagram: https://www.instagram.com/danknowlton1/ About In Conversation: This is not a podcast. These are raw, unedited, real conversations I have had with the people of LinkedIn. Join our conversations if you want to learn about marketing, branding, LinkedIn, and how to win in the B2B space. If you enjoyed this episode, I would appreciate it greatly if you could tell just 1 friend and leave a ⭐⭐⭐⭐⭐ review on your favourite podcast provider. It helps me impact even more people and secure the best guests in the world. Connect With Me: More Content - https://www.thatpersonalbrandingguy.com/ LinkedIn - https://www.linkedin.com/in/samwinsbury/ Instagram - https://www.instagram.com/thatpersonalbrandingguy/ Free Facebook Group - https://www.facebook.com/groups/profitablepersonalbrandingmastery/ If you want to generate clients on LinkedIn in the next 30 days, head here: https://www.thatpersonalbrandingguy.com/clientsin30days
20:32
June 21, 2020
How to treat your money right to create long-term wealth with Jackson St Amant - In Conversation Episode 26
We need to talk about money. As entrepreneurs, we often work extremely hard to earn our money, but then don't treat it right once we have it.  Yet our relationship with money is key to actually earning what we're worth, as well as creating long-term wealth.  Jackson is a 23-year-old financial coach who has got this relationship nailed down, and in this conservation, he shares with us: 💰 Why we even need to manage our money properly in the first place and the consequence of not getting it right 💰 Why there is a stigma around money and why we don't treat it well once we have it 💰 The biggest mistake most people are making with their finances 💰 How entrepreneurs should treat their money differently to those working 9-5s 💰 The mindsets, habits, and tools you need to make money work with and for you Connect with Jackson:  LinkedIn - https://www.linkedin.com/in/jacksonstamant/ Young Bulls Podcast - https://podcasts.apple.com/us/podcast/young-bulls/id1510263817 About In Conversation: This is not a podcast. These are raw, unedited, real conversations I have had with the people of LinkedIn. Join our conversations if you want to learn about marketing, branding, LinkedIn, and how to win in the B2B space. If you enjoyed this episode, I would appreciate it greatly if you could tell just 1 friend and leave a ⭐⭐⭐⭐⭐ review on your favourite podcast provider. It helps me impact even more people and secure the best guests in the world. Connect With Me: More Content - https://www.thatpersonalbrandingguy.com/ LinkedIn - https://www.linkedin.com/in/samwinsbury/ Instagram - https://www.instagram.com/thatpersonalbrandingguy/ Free Facebook Group - https://www.facebook.com/groups/profitablepersonalbrandingmastery/ If you want to generate clients on LinkedIn in the next 30 days, head here: https://www.thatpersonalbrandingguy.com/clientsin30days
16:48
June 13, 2020
Overcoming obstacles and succeeding in modern business with award-winning marketer and best-selling author, Scott Aaron | In Conversation Ep. 25
In episode 25, I speak with Scott Aaron, an internationally acclaimed and award-winning online marketer, best-selling author, top podcaster and speaker.  He's also the founder of LinkedIn Lead Generation and go-to specialist when it comes to converting traffic, establishing connections, creating residual income using LinkedIn, and building personal brands.  He's also an incredible human being with an amazing story to tell. Listen to the full episode for more on: ⭐ How Scott's rollercoaster past led him to the success he has achieved today  ⭐ The lessons Scott learned from getting into and out of personal bankruptcy  ⭐ What Scott's 12-year-old self would be happy and sad about if they met him now  ⭐ The one thing Scott believes you need if you want to succeed in business ⭐ Why connections and collaborations are essential to your growth  Connect with Aaron: Website - https://scottaaron.net/ Facebook - https://www.facebook.com/groups/linkedinleadsforlife/ Instagram - https://www.instagram.com/scottaaronlinkedin/ LinkedIn - https://www.linkedin.com/in/scottaaroncoach/ About In Conversation: This is not a podcast. These are raw, unedited, real conversations I have had with the people of LinkedIn. Join our conversations if you want to learn about marketing, branding, LinkedIn, and how to win in the B2B space. If you enjoyed this episode, I would appreciate it greatly if you could tell just 1 friend and leave a ⭐⭐⭐⭐⭐ review on your favourite podcast provider. It helps me impact even more people and secure the best guests in the world. Connect With Me: More Content - https://www.thatpersonalbrandingguy.com/ LinkedIn - https://www.linkedin.com/in/samwinsbury/ Instagram - https://www.instagram.com/thatpersonalbrandingguy/ Free Facebook Group - https://www.facebook.com/groups/profitablepersonalbrandingmastery/ If you want to generate clients on LinkedIn in the next 30 days, head here: https://www.thatpersonalbrandingguy.com/clientsin30days
23:57
June 09, 2020
In Conversation Episode 24 - Jono Poon
Jono Poon turns entrepreneurs into inspirational leaders, whilst showing them how to demonstrate their leadership and expertise through digital marketing.  In other words, he helps you become more respected and known in your authoritative field so that you start attracting more of your ideal clients. This is how personal branding should be done.  Develop yourself first, then your digital strategies. Jono has over 10 years' experience in digital leadership and having learnt from the likes of Tony Robbins, he certainly had some valuable insight to share.  Check out the full episode if you want to hear:  👉 How Jono's difficult childhood led him to be the leader he is today  👉 The three core values Jono lives by to create digital leadership  👉 Why "I need help" are some of the most powerful words you can say  Connect with Jono: LinkedIn - https://www.linkedin.com/in/jonopoon/ Website - https://jonopoon.com/ About In Conversation: This is not a podcast. These are raw, unedited, real conversations I have had with the people of LinkedIn. Join our conversations if you want to learn about marketing, branding, LinkedIn, and how to win in the B2B space. If you enjoyed this episode, I would appreciate it greatly if you could tell just 1 friend and leave a ⭐⭐⭐⭐⭐ review on your favourite podcast provider. It helps me impact even more people and secure the best guests in the world. Connect With Me: More Content - https://www.thatpersonalbrandingguy.com/ LinkedIn - https://www.linkedin.com/in/samwinsbury/ Instagram - https://www.instagram.com/thatpersonalbrandingguy/ Free Facebook Group - https://www.facebook.com/groups/profitablepersonalbrandingmastery/ If you want to generate clients on LinkedIn in the next 30 days, head here: https://www.thatpersonalbrandingguy.com/clientsin30days
27:32
May 31, 2020
In Conversation Episode 23 - James Mulvany
In episode 23 of In Conversation I chat with James Mulvany, Founder and CEO of Radio.co, Podcast.co, and Matchmaker.fm, which he dubs 'the Tinder of podcasting. It's fair to say James knows a thing or two about podcasting and raising awareness around a brand. Currently he's on a mission to appear on 30 podcasts in 30 days.  As we tick off another of those 30, we discuss: 🎙️ How to raise awareness for your product, service or podcast 🎙️ How to start your own podcast  🎙️ How to generate ideas for your podcast  🎙️ How to build an audience for your podcast  🎙️ How to lock in appearances on other people's podcasts  There's a ton of value in this episode, so I hope you can soak it up and use it! Enjoy.  Connect with James:  https://jamesm.com/connect https://www.podcast.co/ https://www.matchmaker.fm/ https://radio.co/ About In Conversation: This is not a podcast. These are raw, unedited, real conversations I have had with the people of LinkedIn. Join our conversations if you want to learn about marketing, branding, LinkedIn and how to win in the B2B space. If you enjoyed this episode, I would appreciate it greatly if you could tell just 1 friend and leave a ⭐⭐⭐⭐⭐ review on your favourite podcast provider. It helps me impact even more people and secure the best guests in the world. Connect With Me: More Content - https://www.thatpersonalbrandingguy.com/ LinkedIn - https://www.linkedin.com/in/samwinsbury/ Instagram - https://www.instagram.com/thatpersonalbrandingguy/ Free Facebook Group - https://www.facebook.com/groups/profitablepersonalbrandingmastery/ If you want to generate clients on LinkedIn in the next 30 days, head here: https://www.thatpersonalbrandingguy.com/clientsin30days
24:10
May 23, 2020
In Conversation Episode 22 - Robin Goldsbro
This conversation brings you the thoughts of Robin Goldsbro.  I left a conversation with Robin last week both captivated and inspired, knowing I had to chat with him on the podcast for you to listen to. After breaking his neck rock climbing aged 18, Robin thought his life was over. Since then, he has been through marriage and divorce, raised a family, survived cancer, dealt with anxiety, and climbed the corporate ladder, only to realise it was up the wrong wall.  He is now a master NLP practitioner, running his coaching business with an immense sense of fulfillment.  With that wealth of experience, he helps his clients create unwavering confidence and fearlessness so they can feel fulfilled and perform at their best in all areas of their life.  Listen to the full episode as we talk about: 💡 What Robin's 12-year-old self would be happy and sad about if they met him now  💡 How Robin went from an unfulfilling corporate role to running a business that changes lives  💡 How to find more fulfillment day-to-day 💡 Why you need to develop an abundance mindset 💡 Plus I put Robin under the heat of our weekly quickfire round Connect with Robin: LinkedIn - https://www.linkedin.com/in/goldsbro/ Website - https://levelseven.org/ About In Conversation: This is not a podcast. These are raw, unedited, real conversations I have had with the people of LinkedIn. Join our conversations if you want to learn about marketing, branding, LinkedIn and how to win in the B2B space. If you enjoyed this episode, I would appreciate it greatly if you could tell just 1 friend and leave a ⭐⭐⭐⭐⭐ review on your favourite podcast provider. It helps me impact even more people and secure the best guests in the world. Connect With Me: More Content - https://www.thatpersonalbrandingguy.com/ LinkedIn - https://www.linkedin.com/in/samwinsbury/ Instagram - https://www.instagram.com/thatpersonalbrandingguy/ Free Facebook Group - https://www.facebook.com/groups/profitablepersonalbrandingmastery/ Profitable Personal Branding Mastery is now open at a quite ridiculous discount. Check it out here: https://www.thatpersonalbrandingguy.com/profitable-personal-brand-mastery
20:25
May 17, 2020
In Conversation Episode 21 - Evan Knox
In this episode, I chat with Evan Knox, speaker and founder of Caffeine Marketing.  Evan is a certified story brand guide and has helped over 100 business leaders build their brands, consistently bringing positive results like 8, 11, and even 14x return on investment.  We dive into: 👉 Evan's morning routine  👉 The 7-step story brand framework you need to grow your business 👉 How he's helped over 100 businesses and how he got his first few clients  👉 How to make your outreach more effective  👉 How to create more believe in your service I also put Evan under the test of the weekly quickfire round. Connect with Evan:  Website - https://evanknox.com/ Website - https://caffeine.marketing/ LinkedIn - https://www.linkedin.com/in/evan-knox/ About In Conversation: This is not a podcast. These are raw, unedited, real conversations I have had with the people of LinkedIn. Join our conversations if you want to learn about marketing, branding, LinkedIn and how to win in the B2B space. If you enjoyed this episode, I would appreciate it greatly if you could tell just 1 friend and leave a ⭐⭐⭐⭐⭐ review on your favourite podcast provider. It helps me impact even more people and secure the best guests in the world. Connect With Me: More Content - https://www.thatpersonalbrandingguy.com/ LinkedIn - https://www.linkedin.com/in/samwinsbury/ Instagram - https://www.instagram.com/thatpersonalbrandingguy/ Free Facebook Group - https://www.facebook.com/groups/profitablepersonalbrandingmastery/ Profitable Personal Branding Mastery is now open at a quite ridiculous discount. Check it out here: https://www.thatpersonalbrandingguy.com/profitable-personal-brand-mastery
18:55
May 10, 2020
In Conversation Episode 20 - Mitchel White
In episode 20, I chatted with Mitchel White, Founder and Managing Director of Reward, Manchester's 30 under 30 and Amazon Best Selling Author.  Reward is a sustainable branding and marketing agency responsible for generating £6.5m for a sustainable packaging manufacturing client, set up by Mitchel White aged 20. Mitchel's unique approach to marketing has led him to be named in Manchester's 30 under 30 and publish the best selling book, 'Serve'. In this episode we discussed: 🔥 What a typical day is like for the MD of Reward 🔥 Why bigger does not always mean better  🔥 How he went from freelancing to launching the agency at the age of 20  🔥 How he generated £6.5m in additional revenue for one of his clients 🔥 The steps you should take if you want to write your first book  🔥 How to get started when you don't have a lot of experience Plus I put Mitchel under fire in the weekly quickfire round.  Connect with Mitchel:  On LinkedIn: https://www.linkedin.com/in/mitchel-white-ethical-marketing/ Reward's Website: https://rewardagency.co.uk/ 'Serve' on Amazon: https://amzn.to/2VWfcTd About In Conversation: This is not a podcast. These are raw, unedited, real conversations I have had with the people of LinkedIn. Join our conversations if you want to learn about marketing, branding, LinkedIn and how to win in the B2B space. If you enjoyed this episode, I would appreciate it greatly if you could tell just 1 friend and leave a ⭐⭐⭐⭐⭐ review on your favourite podcast provider. It helps me impact even more people and secure the best guests in the world. Connect With Me: More Content - https://www.thatpersonalbrandingguy.com/ LinkedIn - https://www.linkedin.com/in/samwinsbury/ Instagram - https://www.instagram.com/thatpersonalbrandingguy/ Free Facebook Group - https://www.facebook.com/groups/profitablepersonalbrandingmastery/ Profitable Personal Branding Mastery is now open at a quite ridiculous discount. Check it out here: https://www.thatpersonalbrandingguy.com/profitable-personal-brand-mastery
17:27
May 02, 2020
In Conversation Episode 19 - Sam Winsbury
This episode was edited by Ashley Simcock. Check Ash out on LinkedIn here: https://www.linkedin.com/in/ashley-simcock/ This week brings you an In Conversation first - an episode without a guest. Whilst this goes against the typical nature of the (not a) podcast, I think it’s important to stop and reflect on the conversations you’re having with yourself every now and then. So I’m bringing you into the conversations I’ve been having with myself about personal branding and entrepreneurship. In the episode, there may not be a guest, but there’s definitely a ton of value. I share with you three key lessons I’ve learnt over the last week and the three pillars I see as fundamental to any personal brand. Here’s an overview of what I discuss:  3 key lessons:  1. The importance of slowing down 2. Why you shouldn't attach emotion to your goals  3. Why focusing on current clients will bring you new ones  3 pillars of personal branding:  1. Personal development  2. Brand values (+ why I referred a prospect to a competitor last week)  3. Back-end systems  About In Conversation: This is not a podcast. These are raw, unedited, real conversations I have had with the people of LinkedIn. Join our conversations if you want to learn about marketing, branding, LinkedIn and how to win in the B2B space. If you enjoyed this episode, I would appreciate it greatly if you could tell just 1 friend and leave a ⭐⭐⭐⭐⭐ review on your favourite podcast provider. It helps me impact even more people and secure the best guests in the world. Connect With Me: More Content - https://www.thatpersonalbrandingguy.com/ LinkedIn - https://www.linkedin.com/in/samwinsbury/ Instagram - https://www.instagram.com/thatpersonalbrandingguy/ Free Facebook Group - https://www.facebook.com/groups/profitablepersonalbrandingmastery/ Profitable Personal Branding Mastery is now open at a quite ridiculous discount. Check it out here: https://www.thatpersonalbrandingguy.com/profitable-personal-brand-mastery
22:12
April 25, 2020
In Conversation Episode 18 - Tom Peyton
Tom is the Co-founder of what has been described as the 'best digital agency hands-down', Elevate Digital. They're an award-winning digital agency on a mission to help purpose-driven brands create more sales from their digital presence with less time & effort. Tom is responsible for elevating company sales through results-driven done-for-you marketing, optimizing the customer journey, and liberating business owners with automation training. In his spare time, Tom is on a mission to elevate the consciousness of humanity. He's even taken part in a 10-day meditation with no external input whatsoever.  It's fair to say he has a lot of incredible value to share. In this episode, we chat about all things marketing and branding, including:  ➡️ The future of marketing  ➡️ The marketing mistakes you must avoid ➡️ How to engage your audience in private messages  ➡️ How to grow your business during Covid-19 ➡️ The secret to powerful growth in 2020 PLUS I put Tom under the test of my weekly quickfire round.  Connect With Tom: LinkedIn: https://www.linkedin.com/in/tom-peyton1/ Facebook: https://www.facebook.com/tom.peyton.94 Instagram: https://www.instagram.com/tommy0550/ YouTube: https://www.youtube.com/channel/UC-Qq6XphOe3QEH4IhhdW4aA Website: https://elevate-digital-solutions.com/ About In Conversation: This is not a podcast. These are raw, unedited, real conversations I have had with the people of LinkedIn. Join our conversations if you want to learn about marketing, branding, LinkedIn and how to win in the B2B space. If you enjoyed this episode, I would appreciate it greatly if you could tell just 1 friend and leave a ⭐⭐⭐⭐⭐ review on your favourite podcast provider. It helps me impact even more people and secure the best guests in the world. Connect With Me: More Content - https://www.thatpersonalbrandingguy.com/ LinkedIn - https://www.linkedin.com/in/samwinsbury/ Instagram - https://www.instagram.com/thatpersonalbrandingguy/ Free Facebook Group - https://www.facebook.com/groups/profitablepersonalbrandingmastery/ Profitable Personal Branding Mastery is now open at a quite ridiculous discount. Check it out here: https://www.thatpersonalbrandingguy.com/profitable-personal-brand-mastery
23:28
April 19, 2020
In Conversation Episode 17 - George Sullivan
George is the Founder and CEO of The Sole Supplier. Set up in 2013, The Sole Supplier has quickly become Europe's leading destination for casual footwear, with 3 million monthly users. George started as a 'sneakerhead' stuck in an unfulfilling 9-5 job, but has now turned his passion into a career, helping millions of people in the process. We talk about how he transitioned from his corporate role into taking The Sole Supplier full time, the importance of social media in building the business and how to quickly become the go-to source of knowledge in your industry.  For anyone trying to build a brand (business or personal) at the moment, this episode is a must-listen.  Connect with George: Instagram - https://www.instagram.com/georgesullivantss/ LinkedIn - https://www.linkedin.com/in/george-sullivan-96397765/ About In Conversation: This is not a podcast. These are raw, unedited, real conversations I have had with the people of LinkedIn. Join our conversations if you want to learn about marketing, branding, LinkedIn and how to win in the B2B space. If you enjoyed this episode, I would appreciate it greatly if you could tell just 1 friend and leave a ⭐⭐⭐⭐⭐ review on your favourite podcast provider. It helps me impact even more people and secure the best guests in the world. Connect With Me:  More Content - https://www.thatpersonalbrandingguy.com/ LinkedIn - https://www.linkedin.com/in/samwinsbury/ Instagram - https://www.instagram.com/thatpersonalbrandingguy/ Free Facebook Group - https://www.facebook.com/groups/profitablepersonalbrandingmastery/
17:45
April 11, 2020
In Conversation Episode 16 - Andrew Heathcote
Episode 16 brings you my conversation with Andrew Heathcote, CEO and Founder of Origins of Motion. Origins help CEO's, executive coaches and brands harness the power of video content and it's safe to say their work is incredible.  We discussed:  - What a typical day looks like for the CEO of a video agency  - What it's like working with Origins - The things you need to consider before creating video content  - Why you need to producing video content - How to simplify video so that anyone can do it - The importance of showing personality in your content As well as addressing concerns you might have around producing content during Covid-19 Oh, and of course I put him under the pressure of a quickfire round at the end. About Andrew: If you'd like to connect with Andrew you can find him on LinkedIn here.  About In Conversation:  This is not a podcast. These are raw, unedited, real conversations I have had with the people of LinkedIn. Join our conversations if you want to learn about marketing, branding, LinkedIn and how to win in the B2B space. If you enjoyed this episode, I would appreciate it greatly if you could tell just 1 friend and leave a ⭐⭐⭐⭐⭐ review on your favourite podcast provider. It helps me impact even more people and secure the best guests in the world. You can check out other episodes and more free content at www.thatpersonalbrandingguy.com
22:24
April 04, 2020
In Conversation Ep. 15 - Joel Lalgee
This conversation brings you the thoughts of Joel Lalgee. Joel head-hunts some of the top talent in the US and has one of the most powerful personal brands we've seen on the podcast. But before that he is a human and proud father.  His advice on LinkedIn is trusted by over 20,000 people, a following which he has doubled in the last 6 months alone.  Like most people, Joel has had a profile for years. Like most people's his profile wasn't being used... But 6 months ago Joel 'just started' on LinkedIn, posting regular updates and keeping his following informed.  He wasn't well known, he wasn't a content marketing expert, he didn't have a team behind him. Of course he was scared to post... And he didn't get much engagement on his first few posts.  But since then, Joel has amassed a following of over 20,000 engaged LinkedInners.  We discuss his LinkedIn journey, why you should 'just start' and what to expect from posting on LinkedIn, as well as how Joel spends his days and switches off. This an episode you need to hear if you're using LinkedIn.  If you enjoy the episode, please leave us a 5-star rating on your favourite podcast provider. Check out Joel on LinkedIn here: https://www.linkedin.com/in/bestrecruiterever1/ For more episodes: https://anchor.fm/sam-winsbury Let's connect on LinkedIn: https://www.linkedin.com/in/samwinsbury/ Join the free Profitable Personal Branding Mastery Facebook Group: https://www.facebook.com/groups/profitablepersonalbrandingmastery/
18:03
February 24, 2020
In Conversation Ep. 14 - Joe Gannon
Joe Gannon is a Co-founder and digital marketing executive, specializing in content marketing.  He bridges human psychology and the principles of marketing to create effective campaigns that drive real results. He has worked for digital marketing agencies, freelanced for brands and recently worked for the University of Cambridge's social media team with the responsibility of social media creation, curation and strategy (2.2m+ Facebook likes, 640k+ Instagram followers, 484k+ LinkedIn followers). It's safe to say we're both psychology + marketing nerds, so when had a great chat when we caught up last week. Have a listen and tag along to the conversation. Follow Joe on Instagram here: https://www.instagram.com/joegannon1/ And Linkedin here: https://www.linkedin.com/in/joe-gannon/
23:35
February 10, 2020
In Conversation Ep. 13 - Nico De Bruyn
This week I spoke to Co-founder of Boundless Media and Author of 'We're All Marketers', Nico De Bruyn. Nico has been the most demanded guest I've had for the podcast, and after speaking him I'm not surprised. The value Nico brings with him is incredible and certainly isn't something you want to miss out on. In the episode, we take a dive into Nico's daily routines, some key personal branding and marketing hacks and how Nico switches off outside of work. Make sure you check him out here: https://www.linkedin.com/in/nicodebruyn/ https://www.nicodebruyn.com/ https://www.amazon.com/Were-All-Marketers-Go-Principles-ebook/dp/B07VNYL72N
17:41
February 02, 2020
In Conversation Ep. 12 - Luke Burrows
5 years ago Luke felt empty, had no purpose and just wanted to make a difference in the world but didn’t know where to start. Through personal development, entrepreneurship and connecting with amazing people he now shares his message, tells his truth and helps others ignite their own passions. As founder of the Grow2Gether community, Luke helps aspiring world-changers discover who they are,  ignite their passions and unlock their true potential.  We talk all things routines, personal development and being a young entrepreneur. Check Luke out on: Facebook - https://www.facebook.com/LukeSamuelBurrows LinkedIn - https://www.linkedin.com/in/lukesamuelburrows/ Instagram - https://www.instagram.com/reallukeburrows/
17:08
January 26, 2020
In Conversation Ep. 11 - Jake Bjorseth
Jake has built the World’s first Gen Z owned & operated marketing agency. Trendsetter's media are a team of young creatives changing the way brands market to Gen Z. Having pioneered the movement, Jake has built an incredible personal brand, with over 31,000 followers on LinkedIn. Without knowing his age, you'd think Jake had been running successful businesses for 50 years. We chat all things entrepreneurship, mindset, and growth.
20:24
January 19, 2020
In Conversation Ep. 10 - Joe Testouri
Founder and Sales Director of Bespoke Brand Developers, Joe recently pulled in £22,000 for one of his clients from a £500 ad spend.  How? Well, listen to find out!  For some context, Joe and I met at university playing football (think he caught me killing a training session and asked me to play for his team... Joe?)  It's fair to say we're both marketing nerds, so you can expect lots of marketing/branding value bombs in this episode. We discuss: - How Joe generated £22,000 from a £500 marketing campaign - The future of digital marketing  - How to stand out from the competition online 
14:10
January 13, 2020
In Conversation Ep. 9 - Jack McGovern
I strongly believe that every business owner in the world has something to learn from Jack McGovern. Bold statement I know. But justified. Jack epitomizes the value-focused, customer-first mindset that produces incredible results in the long-run. As Founder of Glow, Jack has been building his personal brand on LinkedIn whilst growing his business from the ground up. I'll say it again: every business owner in the world has something to learn from Jack.
16:09
December 09, 2019
In Conversation Ep. 8 - Jordan Ogren
This week I spoke to Jordan Ogren about his experience pioneering the 'Stop the Vanilla' podcast, how he read 51 books last year (yes, 51.) and the importance of company culture.  As a digital marketing specialist, Jordan has recently: ▶︎ Created a 115% increase in website visitors for Stop the Vanilla ▶︎ Achieved a 95% increase in unique newsletter clicks ▶︎ Produced 7 video marketing campaigns ▶︎ Implemented a new podcast He also posts weekly 'Marketing Minute' articles on LinkedIn, summing up the best advice, posts, quotes, and blogs over the last seven days.  It's fair to say Jordan knows his way around the marketing block, so join me in tapping into the mind of a creative strategist. 
16:43
December 02, 2019
In Conversation Ep. 7 - Jeff Van Kampen
In this episode, I had the pleasure of nerding out about marketing, LinkedIn and all things entrepreneurship with Jeff Van Kampen. Jeff started his first business - a clothing brand - at university, where he picked up an incredible knack for all things marketing and branding. Now he is the Co-Owner and Co-Founder of UVK Media, a Digital Marketing & Advertising Agency.  While not consumed in UVK Media, Jeff spends time hosting and producing Positive Input: A podcast aimed at providing value to aspiring creatives, entrepreneurs and influencers.
19:40
November 25, 2019
In Conversation Ep. 6 - Jason Vana
This week, I had the pleasure of talking to Jason Vana, Marketing Director and Founder of Reach 36. In terms of power, Jason has one of the strongest personal brands I know of on LinkedIn. His content is insightful, precise and actionable, yet simple enough for anyone to digest. He also takes yearly trips to the Czech Republic to do youth work and speak at conferences. We nerd out together about all things LinkedIn, content and personal branding. 
34:59
November 18, 2019
In Conversation Ep. 5 - David W. Riggs
David and I caught up recently to discuss business lessons we've learnt from football, how to take risks effectively and the keys to effective personal branding.
27:58
November 04, 2019
In Conversation Ep 4 - Amanda Luketa
If you could combine any two skills to make the ideal content creator in 2019, you'd probably pick: 1. Copywriting prowess 📝 2. Video know-how 🎥 Right? Well this week's In Conversation guest Amanda Luketa has got both. 😲 Amanda builds brand awareness through the power of words and in this week's conversation, she disects what's needed to keep readers hooked to your blog. We also talk in-depth about the mindset for success and how you can make a change today. 🤯 Thanks Amanda for chatting! Make sure you head over to her profile and connect. Let us know what you think! Sam 🧠
14:56
October 28, 2019
In Conversation Ep 3 - Mano Guiragossian
Last week I was In Conversation with Mano Guiragossian, chatting about all things marketing and LinkedIn.  In 20 minutes we chatted about ⏱️:   - How to actually be a marketer   - How to land deals with small businesses when you're getting started   - The $1.80 strategy (the reason we even know each other in the first place)   - Mano's experience founding 2 companies   Let me know what you think guys!   Sam 🧠
16:60
October 27, 2019
In Conversation Episode 2 - Dave Brown
Episode 2 of my [not a] podcast In Conversation features the Bullshit Detective Dave Brown.    The first time I spoke to Dave he had an incredible ability to capture my attention and leave a lasting impression.   The same happened when we caught up over the weekend.   Listen to our conversation if you want to learn about:    - How Dave got out of a 35-year struggle in a job he hated   - The consequences of sticking with what's safe    - Why you need an outside perspective    + I put Dave under the cosh of a quickfire round at the end!     Let me know what you think!  Sam 🧠
23:06
October 27, 2019