A reference group is a collection of people that someone uses to form his or her or opinions. There are three types of reference groups and we are going to explore it and this podcast

Consumer behaviors vary greatly from country-to-country, even when looking at the most developed of countries.

Images invoke the feelings that serve the positive emotional responses that motivate consumers to buy a product or service.

Starting a podcast is easy, and in this podcast we are going to go over how to get a podcast started with the application Anchor

Guerrilla marketing puts your message right in touch with the consumers of your product or service.

What makes you choose one brand over another? In this podcast we go over the mere exposure effect and how it influence your decisions.

The 4 types of media we consume and the vital role they play in our day-to-day life and interactions.

Squarespace makes it very easy for you to put together a website and it is recommended for a lot of people however there are other reasons why you may want to build your own website and we discussed that here.

Domains and hosting environments are what becomes necessary when you are building your website. We talk about what those two are.

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions.

Companies must be able to show GDPR compliance by May 25, 2018.

The GDPR covers a lot of the identifying information which companies like Facebook and Google use to identify you.

Public concern over privacy is the short answer to that question.

GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states.

The more we are exposed to various storylines, and various narratives, the better we can create new storylines and the new narratives

It can be easy to underestimate the complexity of digital marketing. Most people only see the end result of what is often a large effort from multiple teams within a business. Today, digital marketing is accomplished by strategizing around the different types of media at your disposal.

Effective ways of using video marketing for your products and services in 2018. Video catapults your messaging to the 21st-century, engaging both the eyes and ears of your customer base.

What is a Facebook boosted post? How do you ensure that more than a few people actually see the post that you post on your Facebook page?

Using cognitive bias to improve your social media postings and marketing. #CognitiveBias

We’ve heard of many large companies getting hacked, and the repercussions are severe because you basically lose business. As a small business you need to stay on top of this, and stay proactive let’s talk about it on this podcast #WebsiteSecurity

The more you know as a business owner the better your results will be when you are marketing your products and or services. And when you start hiring someone to manage your marketing it’s always good to know exactly what metrics you should be focused on.

What is the difference between marketing and selling: Marketing and sales overlap slightly and depend on each other but they are distinctly different. #Marketing #Selling

Tips to protect your company website from cyber hackers. Protection is important today so take the steps necessary to ensure your business and customer data is not affected

A CDN makes your website faster by distributing your website across multiple servers so that it can serve it to visitors quickly

Part of your job as a marketer is to help generate more closings for your salespeople. Here are 3 tips to close more B2B sales leads.

The biggest lies people told me about entrepreneurship

How can I add value for my clients and my customers? This is an important question that gives you the tools to go to the next step with your business.

Building a positive mindset that will help you stand out them succeed at anything in life. Make these your habits right now.

Market research for small and growing businesses. These are questions that help you differentiate your business for yourself and for your customers

By understanding who your target audience is and where they spend their time, you can attack those platforms and build an organic presence

Remarketing is a way to target ads to people who have already come to your website in the past.

Today search optimization is about optimizing for the web not just for Google. Consider that YouTube, Amazon, yelp etc. are all search engine that we need to optimize for.

When you advertise on Facebook you are able to integrate a feature called the Facebook pixel which allows you to track and gather information on the people interacting with your ad

Your website and social media profiles: what is the relationship? #socialMedia