A reference group is a collection of people that someone uses to form his or her or opinions. There are three types of reference groups and we are going to explore it and this podcast
Squarespace makes it very easy for you to put together a website and it is recommended for a lot of people however there are other reasons why you may want to build your own website and we discussed that here.
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions.
GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states.
It can be easy to underestimate the complexity of digital marketing. Most people only see the end result of what is often a large effort from multiple teams within a business. Today, digital marketing is accomplished by strategizing around the different types of media at your disposal.
Effective ways of using video marketing for your products and services in 2018. Video catapults your messaging to the 21st-century, engaging both the eyes and ears of your customer base.
We’ve heard of many large companies getting hacked, and the repercussions are severe because you basically lose business. As a small business you need to stay on top of this, and stay proactive let’s talk about it on this podcast #WebsiteSecurity
The more you know as a business owner the better your results will be when you are marketing your products and or services. And when you start hiring someone to manage your marketing it’s always good to know exactly what metrics you should be focused on.
What is the difference between marketing and selling: Marketing and sales overlap slightly and depend on each other but they are distinctly different. #Marketing #Selling
Tips to protect your company website from cyber hackers. Protection is important today so take the steps necessary to ensure your business and customer data is not affected
Today search optimization is about optimizing for the web not just for Google. Consider that YouTube, Amazon, yelp etc. are all search engine that we need to optimize for.
When you advertise on Facebook you are able to integrate a feature called the Facebook pixel which allows you to track and gather information on the people interacting with your ad