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Sambuno Marketing Journal

Sambuno Marketing Journal

By Von Chucwuemeca

Hey I’m Von with Sambuno, and I, together with my guests delve into everything (politics, psychology, people, etc) and tie it all into marketing, it’s concepts and related topics in digestible morsels. Tune in. www.sambuno.com
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Cognitive bias in social media

Sambuno Marketing JournalDec 21, 2017

00:00
02:06
Search Engine Optimization takes time

Search Engine Optimization takes time

Unlike other forms of marketing, SEO does not yield immediate results, which leaves many people wondering if it is even worth all the time and effort.

Jul 04, 202104:12
Hacks Are Prompting Calls For A Cyber Agreement

Hacks Are Prompting Calls For A Cyber Agreement

The recent ransomware attacks on the U.S. gas and meat industries have sparked renewed conversations about the possibility of an international cyber agreement that would set the ground rules.

Jul 04, 202108:32
How to Use LinkedIn Effectively

How to Use LinkedIn Effectively

Success on LinkedIn depends on developing and maintaining a good reputation. Work with us at https://www.sambuno.com/

Jun 29, 202111:57
Find your Niche with these 8 Questions

Find your Niche with these 8 Questions

Your company’s niche is the specific area in your target audience where you position yourself as the expert. Learn more at https://www.sambuno.com

Jun 15, 202105:60
Facebook, could become required identification, the new social security number
Jun 07, 202105:47
Adding value to your ecommerce website.

Adding value to your ecommerce website.

Developing your e-commerce website so that visitors convert to customers, requires putting yourself in your prospective customers' shoes and viewing your store from their perspective. This combined view can help you anticipate pain points that may create friction between your customers, and the products they want to buy from your store. Once in those shoes, start to think, what would you as a customer find value in if you were shopping in an online store. What kind of things would help you make a decision that you would be happy with, and find value in?


Read it here: https://www.sambuno.com/adding-value-to-your-ecommerce-website-customer-experience/

May 27, 202107:14
Start with your customer and map the way to your business

Start with your customer and map the way to your business

Start with your customer and map the way to your business and the product and or services that you provide. That may seem strange when you initially look at it, however upon a second glance it becomes clear how sensible this is. When going about assessing the potential value you could bring to those who may need your services, it only makes sense to position yourself in their shoes. Doing so helps in understanding exactly what’s going to stand out, and what’s going to make them become aware of your business, service, and or product. The customer journey blog

May 26, 202108:19
7 Steps to Getting Leads as a New Real Estate Agent
May 24, 202107:46
Early Stage Marketing for Generating more Leads

Early Stage Marketing for Generating more Leads

Starting a business of any sort is a noble challenge, and it’s only really after you start the business that you realize it needs a way to connect with people who need what you’re offering. Although that should be the first thought, but that how it goes. Marketing is that key ingredient. We need to be able to connect with prospective customers, and that’s where all the difficulty in business comes in. You’ve heard the saying that sales solves all problems, well, the difficulty in business is generating that demand and sales. https://www.sambuno.com

May 23, 202109:47
Improving email marketing performance
May 23, 202104:52
Social Media Advertising and the Mere Exposure Effect

Social Media Advertising and the Mere Exposure Effect

These days, some forms of traditional media no longer have as big of a following like they once did. This is especially true with the younger millennial generation- the new generation of consumers. When it comes to these young buyers, they are not reading newspapers or watching traditional television all the time. Instead, they watch their shows online and spend a majority of their day on social media. https://www.sambuno.com/mere-exposure-effect-what-makes-you-choose-one-brand-over-another/

May 21, 202103:57
Remote Work: The Flexibility of work in the modern age and what it entails.

Remote Work: The Flexibility of work in the modern age and what it entails.

So you’re going nomadic or remote, or whatever the name is these days. Taking the plunge into the unknown. Finally breaking free from the shackles of the 9-5 and fully relying on yourself to make and bake that bread. Good for you! Now that you’ve made the decision, are in a positive headspace and moving in the right direction, what’s the reality of the digital nomad lifestyle? Well your accommodation certainly becomes a little trickier, especially if you’re like me and get cabin fever rather quickly. Connect with me: https://www.sambuno.com/remote-work-the-flexibility-of-work-in-the-modern-age-and-what-it-entails/

May 21, 202105:46
Managing A Ransomware Attack on Your Business.

Managing A Ransomware Attack on Your Business.

Our lives are so thoroughly intertwined with technology, and we take the elaborate systems we use for granted to such a degree, that we don’t necessarily comprehend the scope of what ransomware attacks can truly do. What chaos they can unleash. BLOG: https://www.sambuno.com/managing-a-ransomware-attack-on-your-business/

May 21, 202106:41
Understanding How Information Is Weaponized
Jun 19, 202028:54
12 examples of cognitive biases explained
May 26, 202020:56
Using Cognitive Bias to Improve Your Marketing
May 26, 202011:15
Your Ecommerce Payment Processing Options: Payment Gateways & Merchant Accounts

Your Ecommerce Payment Processing Options: Payment Gateways & Merchant Accounts

In building an e-commerce website, if it is possible to leverage the integrated offering of such a platform like Shopify and to a lesser extent, Etsy and Squarespace, then that is the best option. An all in one managed system provides the various structural elements that ensures security, performance, and integrity in an e-commerce business.There are two main elements within the payment processing function, now let’s delve into the complexity and perhaps simplicity of these two.

Learn more: https://wp.me/pUiTb-1aI

May 22, 202012:08
Migrating a client from Magento to Shopify Ecommerce.
May 21, 202017:55
There Is Such a Thing as Too Much Authenticity
Apr 27, 202003:33
Mindset - Training your mind for high pressure situations
Apr 26, 202003:43
7 Step Guide To Leading A Remote Team
Apr 23, 202023:16
30 tips for staying productive and sane while working from home.

30 tips for staying productive and sane while working from home.

Some nice tips for staying productive and sane while working from home, collected from our listeners, readers and followers.
Apr 22, 202016:42
How to (and why) turn your blogs into podcasts
Mar 30, 202017:11
Optimizing your site structure for search engines
Mar 29, 202010:24
Google warns against disabling websites during Coronavirus pandemic

Google warns against disabling websites during Coronavirus pandemic

Google says not to disable your website altogether. Although business owners might find it tempting to turn off their websites to avoid paying fees or disappoint customers they can't serve, Google says that this might harm your website rankings when the site is brought back online.
Mar 27, 202005:36
Why organizations should maintain a marketing strategy during a crisis.
Mar 25, 202012:26
Coronavirus will change the world permanently. Here’s how.

Coronavirus will change the world permanently. Here’s how.

A crisis on this scale can reorder society in dramatic ways, for better or worse. Here are a few of the ways that COVID-19 may and will change the world permanently.
Mar 20, 202023:52
Monitoring Social Distancing with smartphone location data.

Monitoring Social Distancing with smartphone location data.

U.S. government, tech industry discussing ways to use smartphone location data to combat coronavirus
Mar 18, 202006:24
Covid-19 and Crisis.

Covid-19 and Crisis.

This is a random extrapolation on crisis, the crisis that we are all currently experiencing, and what a crisis means.
Mar 17, 202010:19
Embrace Failure in Entrepreneurship

Embrace Failure in Entrepreneurship

Entrepreneurship is a risk and thus it has the potential for failure. And if we consider entrepreneurship without the failure aspect involved then we are negating 90% of what that journey is about. Most success if not all success comes out of failure and we should talk more about it.
Feb 13, 202033:26
Strategies to Generate Product or Service Demand
Feb 12, 202020:37
Understanding & Implementing Lead Generation

Understanding & Implementing Lead Generation

Lead generation, the name almost makes it sound like machinery and… it is. By understanding the process involved in generating leads, it becomes all too easy to see it and to understand it as a machine with various parts that need to be lubricated in order for the system to work holistically.
Feb 11, 202017:35
Every Ecommerce store should integrate Google Shopping.

Every Ecommerce store should integrate Google Shopping.

Google shopping is the most effective, efficient and targeted method to reach the audience for your products in regards to your ecommerce store. Not to mention, it is the most cost effective.
Feb 05, 202021:18
Social media as a dialogue inducer and trust builder
Feb 04, 202016:58
All marketing brings negative ROI unless optimized

All marketing brings negative ROI unless optimized

In the optimization of a marketing strategy, we are looking at the various channels by which we can engage and effectively reach our marketing objectives.
Feb 04, 202011:56
Utilizing reference groups in your marketing

Utilizing reference groups in your marketing

A reference group is a collection of people that someone uses to form his or her or opinions. There are three types of reference groups and we are going to explore it and this podcast
Sep 23, 201804:40
Consumer behavior differences between developed and developing countries

Consumer behavior differences between developed and developing countries

Consumer behaviors vary greatly from country-to-country, even when looking at the most developed of countries.
Sep 17, 201806:02
The Emotional Connection: Swaying Emotions to buy.

The Emotional Connection: Swaying Emotions to buy.

Images invoke the feelings that serve the positive emotional responses that motivate consumers to buy a product or service.
Sep 14, 201810:37
Starting a podcast is easy. Here is how!

Starting a podcast is easy. Here is how!

Starting a podcast is easy, and in this podcast we are going to go over how to get a podcast started with the application Anchor
Jul 25, 201807:11
What is guerrilla marketing and how can you use it?

What is guerrilla marketing and how can you use it?

Guerrilla marketing puts your message right in touch with the consumers of your product or service.
Jul 16, 201805:41
What is the mere exposure effect in marketing?

What is the mere exposure effect in marketing?

What makes you choose one brand over another? In this podcast we go over the mere exposure effect and how it influence your decisions.
Jul 14, 201804:49
The 4 types of media we consume.

The 4 types of media we consume.

The 4 types of media we consume and the vital role they play in our day-to-day life and interactions.
Jul 14, 201804:38
Using Squarespace or building your own website.

Using Squarespace or building your own website.

Squarespace makes it very easy for you to put together a website and it is recommended for a lot of people however there are other reasons why you may want to build your own website and we discussed that here.
Jun 26, 201807:55
The difference between a domain and a host.

The difference between a domain and a host.

Domains and hosting environments are what becomes necessary when you are building your website. We talk about what those two are.
Jun 26, 201802:22
PPC mistakes you’re probably making in your campaigns

PPC mistakes you’re probably making in your campaigns

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions.
May 31, 201815:13
GDPR compliance date & companies affected

GDPR compliance date & companies affected

Companies must be able to show GDPR compliance by May 25, 2018.

Apr 05, 201801:17
What types of privacy data does the GDPR protect?

What types of privacy data does the GDPR protect?

The GDPR covers a lot of the identifying information which companies like Facebook and Google use to identify you.
Apr 04, 201801:06
Why does the GDPR exist?

Why does the GDPR exist?

Public concern over privacy is the short answer to that question.
Apr 04, 201803:13
General Data Protection Regulation [GDPR]

General Data Protection Regulation [GDPR]

GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states.
Apr 04, 201808:15
How we become creative, open-minded and community oriented.

How we become creative, open-minded and community oriented.

The more we are exposed to various storylines, and various narratives, the better we can create new storylines and the new narratives
Mar 09, 201805:41