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Sambuno Business Journal

Sambuno Business Journal

By Von Chucwuemeca
Hey I’m Von with Sambuno, and I, together with my guests delve into everything (politics, psychology, people, etc) and tie it all into marketing, it’s concepts and related topics in digestible morsels. Tune in.
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Optimizing your presence

Sambuno Business Journal

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Understanding How Information Is Weaponized
The increased reach, intricacy and stealth quality to the current nature of information weaponization paints an even more stark picture of the future if not actively pushed back against. There is a drastic need for increased education and vigilance.  Learn  More: https://www.sambuno.com/information-warfare-understanding-how-information-is-weaponized/
28:21
June 19, 2020
12 examples of cognitive biases explained
We're subject to cognitive biases, those annoying glitches in our thinking that cause us to make questionable decisions and reach erroneous conclusions. In general, a cognitive bias is the thinking pattern that occurs because of the way we process information and this thinking pattern develops accordingly due to our own preferences and experiences. They can cause us to behave irrationally without noticing it. Learn more: https://www.sambuno.com/integrating-cognitive-bias-social-media/
20:55
May 26, 2020
Using Cognitive Bias to Improve Your Marketing
In general, a cognitive bias is the thinking pattern that occurs because of the way we process information and this thinking pattern develops accordingly due to our own preferences and experiences. They can cause us to behave irrationally without noticing it. And it is used in marketing to a ridiculously frightening effect. It's important to understand it, how it affects us and how you can use it as well.  Learn more here: https://www.sambuno.com/integrating-cognitive-bias-social-media/
11:15
May 26, 2020
Your Ecommerce Payment Processing Options: Payment Gateways & Merchant Accounts
In building an e-commerce website, if it is possible to leverage the integrated offering of such a platform like Shopify and to a lesser extent, Etsy and Squarespace, then that is the best option. An all in one managed system provides the various structural elements that ensures security, performance, and integrity in an e-commerce business.There are two main elements within the payment processing function, now let’s delve into the complexity and perhaps simplicity of these two. Learn more: https://wp.me/pUiTb-1aI
12:08
May 22, 2020
Migrating a client from Magento to Shopify Ecommerce.
On a recent client project, we were caught between options and had to assess a solution that would be better going forward. From the perspective of cost, manageability, server requirements, and customization potential, we had to consider and implement an e-commerce solution that would be able to sustain a business that generated considerable revenue online. Read more here: https://wp.me/pUiTb-3CA
17:55
May 21, 2020
There Is Such a Thing as Too Much Authenticity
Authenticity is generally the best policy. But as with much else in life, the middle way is best. Be sure to balance your openness with the needs, expectations, and yes, sadly even the biases of your audience. Connect with me @ https://www.sambuno.com
03:32
April 27, 2020
Mindset - Training your mind for high pressure situations
Methods to help you prep for any nerve-wracking performance, whether it's a pitch to investors or a public speaking engagement. Learn more and visit us @ https://www.sambuno.com
03:42
April 26, 2020
7 Step Guide To Leading A Remote Team
Whether you’re trying to quickly adapt to a remote management situation, or settling into the role for the long-term, the same fundamentals need to be put in place to build solid communication, performance, and employee growth. Learn more about my experiences working remotely as a digital nomad: https://www.sambuno.com/remote-work-the-flexibility-of-work-in-the-modern-age-and-what-it-entails/
23:16
April 23, 2020
30 tips for staying productive and sane while working from home.
Some nice tips for staying productive and sane while working from home, collected from our listeners, readers and followers.
16:42
April 22, 2020
How to (and why) turn your blogs into podcasts
Podcasting is a superior marketing tool in this day and age. Today it’s important to begin the process of repurposing your blog posts into podcasts: https://www.sambuno.com/understanding-podcasting-as-a-marketing-tool/
17:10
March 30, 2020
Optimizing your site structure for search engines
You can optimize your site structure to make it easier for search engines to find all of your content. Learn more at: https://www.sambuno.com/
10:24
March 29, 2020
Google warns against disabling websites during Coronavirus pandemic
Google says not to disable your website altogether. Although business owners might find it tempting to turn off their websites to avoid paying fees or disappoint customers they can't serve, Google says that this might harm your website rankings when the site is brought back online.
05:36
March 27, 2020
Why organizations should maintain a marketing strategy during a crisis.
During a moment of crisis that we are experiencing at this point, leverage your business to be a solution, an alternative, and a trump card. People should look to your business as a beacon and not a shadow of doubt. Market your business as a helping hand, as a reinforcement of troops, and as the lighthouse amidst the dark seas. You can also read it here: https://www.sambuno.com/why-a-company-should-maintain-a-marketing-strategy-during-a-crisis/
12:25
March 25, 2020
Coronavirus will change the world permanently. Here’s how.
A crisis on this scale can reorder society in dramatic ways, for better or worse. Here are a few of the ways that COVID-19 may and will change the world permanently.
23:51
March 20, 2020
Monitoring Social Distancing with smartphone location data.
U.S. government, tech industry discussing ways to use smartphone location data to combat coronavirus
06:23
March 18, 2020
Covid-19 and Crisis.
This is a random extrapolation on crisis, the crisis that we are all currently experiencing, and what a crisis means.
10:18
March 17, 2020
Embrace Failure in Entrepreneurship
Entrepreneurship is a risk and thus it has the potential for failure. And if we consider entrepreneurship without the failure aspect involved then we are negating 90% of what that journey is about. Most success if not all success comes out of failure and we should talk more about it.
33:25
February 13, 2020
Strategies to Generate Product or Service Demand
Maybe you have created a new product or service and are ready to release it to the market. Or maybe, you are looking to create something new to provide to your customers. Whatever the case may be, its not possible to put out a new product or service on the market and expect for it to immediately be successful without doing the necessary and prerequisite mountain of work. Even Apple had to innovate, research, develop and take the risk on releasing a new cell phone form factor to the consumer market. You can also read about it here: https://www.sambuno.com/generate-product-service-demand/
20:37
February 12, 2020
Understanding & Implementing Lead Generation
Lead generation, the name almost makes it sound like machinery and… it is. By understanding the process involved in generating leads, it becomes all too easy to see it and to understand it as a machine with various parts that need to be lubricated in order for the system to work holistically.
17:34
February 11, 2020
Every Ecommerce store should integrate Google Shopping.
Google shopping is the most effective, efficient and targeted method to reach the audience for your products in regards to your ecommerce store. Not to mention, it is the most cost effective.
21:17
February 5, 2020
Social media as a dialogue inducer and trust builder
Social media has taken an unprecedented role in our lives, from the way we communicate with friends to how we grow our business ventures. You can also read about it here: https://www.sambuno.com/social-media-as-a-dialogue-inducer-and-trust-builder/
16:57
February 4, 2020
All marketing brings negative ROI unless optimized
In the optimization of a marketing strategy, we are looking at the various channels by which we can engage and effectively reach our marketing objectives.
11:56
February 4, 2020
Utilizing reference groups in your marketing
A reference group is a collection of people that someone uses to form his or her or opinions. There are three types of reference groups and we are going to explore it and this podcast
04:40
September 23, 2018
Consumer behavior differences between developed and developing countries
Consumer behaviors vary greatly from country-to-country, even when looking at the most developed of countries.
06:02
September 17, 2018
The Emotional Connection: Swaying Emotions to buy.
Images invoke the feelings that serve the positive emotional responses that motivate consumers to buy a product or service.
10:36
September 14, 2018
Starting a podcast is easy. Here is how!
Starting a podcast is easy, and in this podcast we are going to go over how to get a podcast started with the application Anchor
07:11
July 25, 2018
What is guerrilla marketing and how can you use it?
Guerrilla marketing puts your message right in touch with the consumers of your product or service.
05:41
July 16, 2018
What is the mere exposure effect in marketing?
What makes you choose one brand over another? In this podcast we go over the mere exposure effect and how it influence your decisions.
04:48
July 14, 2018
The 4 types of media we consume.
The 4 types of media we consume and the vital role they play in our day-to-day life and interactions.
04:38
July 14, 2018
Using Squarespace or building your own website.
Squarespace makes it very easy for you to put together a website and it is recommended for a lot of people however there are other reasons why you may want to build your own website and we discussed that here.
07:55
June 26, 2018
The difference between a domain and a host.
Domains and hosting environments are what becomes necessary when you are building your website. We talk about what those two are.
02:22
June 26, 2018
PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions.
15:13
May 31, 2018
GDPR compliance date & companies affected
Companies must be able to show GDPR compliance by May 25, 2018.
01:16
April 5, 2018
What types of privacy data does the GDPR protect?
The GDPR covers a lot of the identifying information which companies like Facebook and Google use to identify you.
01:06
April 4, 2018
Why does the GDPR exist?
Public concern over privacy is the short answer to that question.
03:12
April 4, 2018
General Data Protection Regulation [GDPR]
GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states.
08:14
April 4, 2018
How we become creative, open-minded and community oriented.
The more we are exposed to various storylines, and various narratives, the better we can create new storylines and the new narratives
05:40
March 9, 2018
Differentiating between Paid, Earned, Owned, & Shared Media
It can be easy to underestimate the complexity of digital marketing. Most people only see the end result of what is often a large effort from multiple teams within a business. Today, digital marketing is accomplished by strategizing around the different types of media at your disposal.
07:20
March 1, 2018
Video marketing 2018
Effective ways of using video marketing for your products and services in 2018. Video catapults your messaging to the 21st-century, engaging both the eyes and ears of your customer base.
02:04
January 4, 2018
Facebook boosted post?
What is a Facebook boosted post? How do you ensure that more than a few people actually see the post that you post on your Facebook page?
01:22
December 30, 2017
Cognitive bias in social media
Using cognitive bias to improve your social media postings and marketing. #CognitiveBias
02:06
December 21, 2017
Website security
We\u2019ve heard of many large companies getting hacked, and the repercussions are severe because you basically lose business. As a small business you need to stay on top of this, and stay proactive let\u2019s talk about it on this podcast #WebsiteSecurity
02:04
November 14, 2017
Marketing to get clients
The more you know as a business owner the better your results will be when you are marketing your products and or services. And when you start hiring someone to manage your marketing it\u2019s always good to know exactly what metrics you should be focused on.
02:10
November 3, 2017
Selling vs Marketing
What is the difference between marketing and selling: Marketing and sales overlap slightly and depend on each other but they are distinctly different. #Marketing #Selling
01:04
October 29, 2017
Small business cyber attacks
Tips to protect your company website from cyber hackers. Protection is important today so take the steps necessary to ensure your business and customer data is not affected
01:54
October 23, 2017
What is the CDN #CDN
A CDN makes your website faster by distributing your website across multiple servers so that it can serve it to visitors quickly
01:24
October 14, 2017
Close more B2B sales leads
Part of your job as a marketer is to help generate more closings for your salespeople. Here are 3 tips to close more B2B sales leads.
01:54
October 6, 2017
Lies About Entrepreneurship
The biggest lies people told me about entrepreneurship
01:54
August 23, 2017
Adding value for clients
How can I add value for my clients and my customers? This is an important question that gives you the tools to go to the next step with your business.
00:59
August 14, 2017
Building a positive mindset
Building a positive mindset that will help you stand out them succeed at anything in life. Make these your habits right now.
01:37
August 3, 2017
Research for small business.
Market research for small and growing businesses. These are questions that help you differentiate your business for yourself and for your customers
01:35
July 30, 2017
Optimizing your presence
By understanding who your target audience is and where they spend their time, you can attack those platforms and build an organic presence
01:01
July 19, 2017
What is remarketing?
Remarketing is a way to target ads to people who have already come to your website in the past.
00:59
July 19, 2017
Optimize for the broad web.
Today search optimization is about optimizing for the web not just for Google. Consider that YouTube, Amazon, yelp etc. are all search engine that we need to optimize for.
01:52
July 19, 2017
What is the Facebook pixel?
When you advertise on Facebook you are able to integrate a feature called the Facebook pixel which allows you to track and gather information on the people interacting with your ad
01:51
July 18, 2017
Your website and Social Media
Your website and social media profiles: what is the relationship? #socialMedia
01:24
July 17, 2017