Website Marketing with Von

Small business cyber attacks

An episode of Website Marketing with Von

By Von Chucwuemeca
I break down marketing concepts and related topics into digestible morsels. Need help with your marketing? Let’s talk:
More places to listen
I break down marketing concepts and related topics into digestible morsels. Need help with your marketing? Let’s talk:

More places to listen

Utilizing reference groups in your marketing
A reference group is a collection of people that someone uses to form his or her or opinions. There are three types of reference groups and we are going to explore it and this podcast
September 23, 2018
Consumer behavior differences between developed and developing countries
Consumer behaviors vary greatly from country-to-country, even when looking at the most developed of countries.
September 17, 2018
The Emotional Connection: Swaying Emotions to buy.
Images invoke the feelings that serve the positive emotional responses that motivate consumers to buy a product or service.
September 14, 2018
Starting a podcast is easy. Here is how!
Starting a podcast is easy, and in this podcast we are going to go over how to get a podcast started with the application Anchor
July 25, 2018
What is guerrilla marketing and how can you use it?
Guerrilla marketing puts your message right in touch with the consumers of your product or service.
July 16, 2018
What is the mere exposure effect in marketing?
What makes you choose one brand over another? In this podcast we go over the mere exposure effect and how it influence your decisions.
July 14, 2018
The 4 types of media we consume.
The 4 types of media we consume and the vital role they play in our day-to-day life and interactions.
July 14, 2018
Using Squarespace or building your own website.
Squarespace makes it very easy for you to put together a website and it is recommended for a lot of people however there are other reasons why you may want to build your own website and we discussed that here.
June 26, 2018
The difference between a domain and a host.
Domains and hosting environments are what becomes necessary when you are building your website. We talk about what those two are.
June 26, 2018
PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions.
May 31, 2018
GDPR compliance date & companies affected
Companies must be able to show GDPR compliance by May 25, 2018.
April 5, 2018
What types of privacy data does the GDPR protect?
The GDPR covers a lot of the identifying information which companies like Facebook and Google use to identify you.
April 4, 2018
Why does the GDPR exist?
Public concern over privacy is the short answer to that question.
April 4, 2018
General Data Protection Regulation [GDPR]
GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states.
April 4, 2018
How we become creative, open-minded and community oriented.
The more we are exposed to various storylines, and various narratives, the better we can create new storylines and the new narratives
March 9, 2018
Differentiating between Paid, Earned, Owned, & Shared Media
It can be easy to underestimate the complexity of digital marketing. Most people only see the end result of what is often a large effort from multiple teams within a business. Today, digital marketing is accomplished by strategizing around the different types of media at your disposal.
March 1, 2018
Video marketing 2018
Effective ways of using video marketing for your products and services in 2018. Video catapults your messaging to the 21st-century, engaging both the eyes and ears of your customer base.
January 4, 2018
Facebook boosted post?
What is a Facebook boosted post? How do you ensure that more than a few people actually see the post that you post on your Facebook page?
December 30, 2017
Cognitive bias in social media
Using cognitive bias to improve your social media postings and marketing. #CognitiveBias
December 21, 2017
Website security
We’ve heard of many large companies getting hacked, and the repercussions are severe because you basically lose business. As a small business you need to stay on top of this, and stay proactive let’s talk about it on this podcast #WebsiteSecurity
November 14, 2017
Marketing to get clients
The more you know as a business owner the better your results will be when you are marketing your products and or services. And when you start hiring someone to manage your marketing it’s always good to know exactly what metrics you should be focused on.
November 3, 2017
Selling vs Marketing
What is the difference between marketing and selling: Marketing and sales overlap slightly and depend on each other but they are distinctly different. #Marketing #Selling
October 29, 2017
Small business cyber attacks
Tips to protect your company website from cyber hackers. Protection is important today so take the steps necessary to ensure your business and customer data is not affected
October 23, 2017
What is the CDN #CDN
A CDN makes your website faster by distributing your website across multiple servers so that it can serve it to visitors quickly
October 14, 2017
Close more B2B sales leads
Part of your job as a marketer is to help generate more closings for your salespeople. Here are 3 tips to close more B2B sales leads.
October 6, 2017
Lies About Entrepreneurship
The biggest lies people told me about entrepreneurship
August 23, 2017
Adding value for clients
How can I add value for my clients and my customers? This is an important question that gives you the tools to go to the next step with your business.
August 14, 2017
Building a positive mindset
Building a positive mindset that will help you stand out them succeed at anything in life. Make these your habits right now.
August 3, 2017
Research for small business.
Market research for small and growing businesses. These are questions that help you differentiate your business for yourself and for your customers
July 30, 2017
Optimizing your presence
By understanding who your target audience is and where they spend their time, you can attack those platforms and build an organic presence
July 19, 2017
What is remarketing?
Remarketing is a way to target ads to people who have already come to your website in the past.
July 19, 2017
Optimize for the broad web.
Today search optimization is about optimizing for the web not just for Google. Consider that YouTube, Amazon, yelp etc. are all search engine that we need to optimize for.
July 19, 2017
What is the Facebook pixel?
When you advertise on Facebook you are able to integrate a feature called the Facebook pixel which allows you to track and gather information on the people interacting with your ad
July 18, 2017
Your website and Social Media
Your website and social media profiles: what is the relationship? #socialMedia
July 17, 2017
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