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Marketing Mantra

Marketing Mantra

By Sandeep Mallya

Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $12,000 in side income each month. You'll also hear from successful entrepreneurs from around the world who'll share insights on SEO, content marketing, social media marketing, and more.

Past guests have included Corey Haines (SwipeWell), Brad Smith (Wordable), Dan McGaw, and many more. Join our 3,000+ weekly listeners and level up your marketing skills.
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Ep. #14 - Is It Worth Spending Money on Bing Ads?

Marketing MantraJan 30, 2019

00:00
05:21
Ep. #113 - 3 Ways to Build Backlinks When You're Just Getting Started

Ep. #113 - 3 Ways to Build Backlinks When You're Just Getting Started

In this episode, we unpack the essentials of link building for those just starting their SEO journey. Join us as we reveal three proven methods to build high-quality backlinks from scratch, even when you’re starting from ground zero in authority.

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Resources Mentioned:

Link Building Secrets (eBook): Access the eBook and bonuses: https://ebooks.99signals.com/link-building-secrets/order

FindThatLead - https://findthatlead.com/en/

Semrush Pro (2-week Trial) - https://www.99signals.com/semrush/

Ahrefs Website Authority Checker - https://ahrefs.com/website-authority-checker

Google Search Operators for Resource Page Link Building:

  • "your topic" + "useful resources"
  • "your topic" + "helpful resources"
  • "your topic" + "additional resources"
  • "top 10" "your topic" + resources
  • "best of" "your topic" + resources
  • inurl:resources "your topic"
  • intitle:resources "your topic"

Special Offer:

Don't forget to grab your copy of “Link Building Secrets” for just $19. Not only will you get to explore my 27 top link building strategies, but you’ll also benefit from hands-on exercises and checklists to ensure flawless execution. This is the blueprint you need to boost your site's authority and open the door to earning $10,000 a month on the side.

Buy your copy here: https://ebooks.99signals.com/link-building-secrets/order

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit ⁠⁠⁠⁠⁠https://www.99signals.com⁠⁠⁠⁠⁠ for more insights on SEO, blogging, and marketing.

Mar 28, 202409:48
Ep. #112 - Google SGE Explained: How SGE Could Disrupt Your Website Traffic

Ep. #112 - Google SGE Explained: How SGE Could Disrupt Your Website Traffic

Google's SGE (Search Generative Experience) is on the brink of revolutionizing the search industry. In this episode, we reveal the potential impact of Google SGE on website traffic and offer a few insider tips on optimizing content for this latest search feature and staying ahead in the SEO game.

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Tools & resources discussed in this episode:

  • Google SGE - https://labs.google/sge/ (as explained by Google)
  • Semrush - Try Semrush Pro free for 14 days: https://www.99signals.com/semrush/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠⁠ (⁠⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠⁠ (⁠⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

⁠⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠⁠ (⁠⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit ⁠⁠⁠⁠https://www.99signals.com⁠⁠⁠⁠ for more insights on SEO, blogging, and marketing.

Jan 04, 202407:10
Ep. #111 - 5 Best Traffic Analysis Tools to Improve Your Website’s Performance

Ep. #111 - 5 Best Traffic Analysis Tools to Improve Your Website’s Performance

Keeping tabs on your website’s traffic is your golden ticket to making smart, data-backed choices about how well your marketing efforts and campaigns are doing.

In this episode, I reveal the 5 best traffic analysis tools to optimize your site's performance.

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Tools & resources discussed in this episode:

  • [Blog Post] ⁠7 Best Traffic Analysis Tools to Boost Your Website’s Performance - https://www.99signals.com/best-traffic-analysis-tools/
  • Semrush .Trends - Sign up for a 14-day free trial of Semrush .Trends + Semrush Pro - https://www.99signals.com/semrush-trends/
  • SE Ranking - Sign up for a 2-week trial: https://www.99signals.com/se-ranking/
  • Ahrefs Webmaster Tools - https://www.99signals.com/ahrefs-webmaster-tools/
  • Google Analytics - https://marketingplatform.google.com/about/analytics/
  • Google Search Console - https://search.google.com/search-console/about

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing.

Nov 27, 202308:47
Ep. #110 - Black Friday Special 2023: AppSumo's Top 3 Early Bird Deals

Ep. #110 - Black Friday Special 2023: AppSumo's Top 3 Early Bird Deals

It's that time of the year again: AppSumo's Black Friday 2023 is finally here!

Mark your calendars for November 19 to November 28, because this year’s lineup of deals is nothing short of spectacular.

While AppSumo's Black Friday main event launches on November 19, there are a few early access deals up for grabs right now!

You can find AppSumo's entire Black Friday early access lineup here: https://www.99signals.com/appsumo-black-friday-deals/

In this episode, I reveal my top 3 picks among AppSumo's Black Friday Early Access Deals.

Shop AppSumo's Black Friday Early Access deals here: https://www.99signals.com/appsumo/

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Tools & resources discussed in this episode:

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing.

Nov 15, 202308:12
Ep. #109 - Top 10 Business Newsletters Every Entrepreneur Should Read

Ep. #109 - Top 10 Business Newsletters Every Entrepreneur Should Read

Signing up for business newsletters is a super effective way to keep up with the latest business buzz.

The issue, however, is the sheer number of business newsletters out there. You wouldn't want to end up with your inbox crammed full of too many of them.

In this episode, I reveal the top 10 business newsletters that are worth your attention, ensuring you get the most valuable insights without cluttering your email.

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10 Best Business Newsletters

  • #1 Morning Brew - https://www.morningbrew.com/daily
  • #2 The Hustle - https://thehustle.co/
  • #3 GrowthHackers - https://growthhackers.com/newsletter
  • #4 SaaS Weekly - https://hitenism.com/
  • #5 5-Bullet Friday - https://go.tim.blog/5-bullet-friday-1/
  • #6 Stacked Marketer - https://www.stackedmarketer.com/
  • #7 The 3-2-1 Newsletter - https://jamesclear.com/3-2-1
  • #8 No Mercy / No Malice - https://www.profgalloway.com/
  • #9 Starter Story - https://www.starterstory.com/newsletter
  • #10 TLDR - https://tldr.tech/
  • [Bonus] The Daily Stoic Newsletter - https://dailystoic.com/daily-stoic-email/
  • [Blog Post] Top 34 Business Newsletters Tailored for Entrepreneurs - https://www.99signals.com/best-business-newsletters/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing.

Nov 14, 202309:41
Ep. #108 - When Marketing Fails: The Crystal Pepsi Saga

Ep. #108 - When Marketing Fails: The Crystal Pepsi Saga

This episode is a part of our "When Marketing Fails" segment where we deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. In this episode, we take a closer look at the saga of Crystal Pepsi, a product that seemed destined for greatness but ultimately ended up as a cautionary tale. Join us as we uncover why this clear cola experiment by Pepsi ended in failure.

From the backdrop of the intense cola wars between Coca Cola and Pepsi to the elaborate marketing campaign that created immense hype, discover the reasons behind Crystal Pepsi's downfall.

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing.

Sep 03, 202309:12
Ep. #107 - AI and Storytelling: Crafting Narratives with Artificial Intelligence (w/ Jyotirmoy Dutta from Yarnit)

Ep. #107 - AI and Storytelling: Crafting Narratives with Artificial Intelligence (w/ Jyotirmoy Dutta from Yarnit)

AI has been revolutionizing various industries, and marketing is no exception. From maintaining brand consistency to creating compelling narratives, AI has the potential to reshape how brands connect with their audience.

On this episode, we are joined by special guest Jyotirmoy Dutta (JD), co-founder of Yarnit, who sheds light on how AI can help manifest stories in different formats, including visual storytelling, and explores the limitless possibilities that AI offers to marketers.

But, as with any technological advancement, there are concerns and challenges. JD addresses the importance of maintaining human creativity and subjectivity in content creation, as well as the need for human moderation to avoid plagiarism and address biases in AI-generated content.

Join in for a thought-provoking discussion that will inspire you to embrace the possibilities of AI while retaining the essence of human storytelling.

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Tools & resources discussed in this episode:

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing.

Aug 30, 202344:04
Ep. #106 - Technical SEO Deep Dive: Site Speed, Crawling, and Indexing

Ep. #106 - Technical SEO Deep Dive: Site Speed, Crawling, and Indexing

In this episode, we dive deep into the technical side of SEO. We discuss crucial aspects such as optimizing site speed, managing crawl budget, and ensuring proper indexing for improved search engine visibility. If you're aiming to enhance your website's technical SEO performance, this episode is a must-listen.

-=-=-=-=-

Tools & resources discussed in this episode:

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠The Ultimate Blogging Toolkit⁠⁠ (⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠The Ultimate Guide to Link Building⁠⁠ (⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

⁠⁠The Essential Guide to Link Building with Infographics⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠Top-rated articles at 99signals⁠⁠ (⁠⁠https://www.99signals.com/best/⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit ⁠⁠https://www.99signals.com⁠⁠ for more insights on SEO, blogging, and marketing.

Aug 08, 202309:47
Ep. #105 - Resistance and Resilience: Survival Tips for Entrepreneurs (w/ Guest Host Raksha Shenoy)

Ep. #105 - Resistance and Resilience: Survival Tips for Entrepreneurs (w/ Guest Host Raksha Shenoy)

On this special episode of Marketing Mantra, guest host Raksha Shenoy, founder of Nummy Makhana, shares valuable insights on "Resistance and Resilience" for entrepreneurs. Raksha emphasizes the significance of focusing on both product development and organizational growth, drawing from personal experiences and real-world examples of successful and unsuccessful companies to illustrate important lessons.

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, entrepreneurship, and marketing.

Jun 21, 202318:35
Ep. #104 - The Fascinating History of ChatGPT: Journey from Concept to Cultural Phenomenon

Ep. #104 - The Fascinating History of ChatGPT: Journey from Concept to Cultural Phenomenon

Uncover the captivating story behind ChatGPT, from its origins to becoming a cultural phenomenon. Explore the milestones that shaped its history and be amazed by its impact on our digital landscape.

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  • [Episode Source] History of ChatGPT: A Timeline of the Meteoric Rise of Generative AI Chatbots - https://www.searchenginejournal.com/history-of-chatgpt-timeline/488370/ [Search Engine Journal]

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠The Ultimate Blogging Toolkit⁠⁠ (⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠The Ultimate Guide to Link Building⁠⁠ (⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

⁠⁠The Essential Guide to Link Building with Infographics⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠Top-rated articles at 99signals⁠⁠ (⁠⁠https://www.99signals.com/best/⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit ⁠⁠https://www.99signals.com⁠⁠ for more insights on SEO, blogging, and marketing.

Jun 10, 202311:50
Ep. #103 - Building a FinTech Startup (w/ Ashish Khandelwal from ANQ)

Ep. #103 - Building a FinTech Startup (w/ Ashish Khandelwal from ANQ)

In a time marked by incredible tech advancements and the digital revolution, there's one industry that stands out for its game-changing impact: FinTech. From digital payments and lending platforms to robo-advisors and blockchain technology, FinTech has disrupted traditional financial systems, offering greater convenience, accessibility, and efficiency to consumers and businesses alike.

In this episode, I'm joined by Ashish Khandelwal, the visionary behind ANQ Finance and a true trailblazer in India's FinTech landscape. Ashish is a seasoned entrepreneur who combines his expertise in finance and technology to launch and scale ventures, aiming to revolutionize finance and empower individuals with innovative solutions to achieve their financial dreams.

Join us as we take a behind-the-scenes look into building and scaling a FinTech startup.

Tune in as we explore:

  • The evolving world of FinTech
  • Top 3 survival tips for entrepreneurs to navigate the FinTech jungle
  • The challenges and strategies of complying with fintech regulations
  • Creative approaches to acquire and retain customers in the FinTech space
  • Inspiring tales of success in FinTech
  • Practical tips to kickstart your FinTech entrepreneurial journey ...and lots more.

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Exclusive ANQ-99signals Offer

ANQ is a digital banking platform that harnesses the power of Decentralized Finance (DeFi) to deliver next-generation financial services.

Available on both iOS and Android, ANQ lets you earn rewards in Bitcoin or Digital Gold for every purchase made using the ANQ X card or ANQ Shopping. ANQ lets you shop at over 9M merchants, earn assured 🚀🚀 bounties (rewards) in BITCOIN or DIGITAL GOLD, switch between them anytime, and get up to 16% bounties on every shopping at your favourite brands like Swiggy (7%), MakeMyTrip (3.5%) and more. Plus, unlock the value of your digital assets with easy credit at competitive rates with nQash.

Exclusive offer: For a limited time, you can avail a lifetime membership fee of just INR 999 (usually INR 1500) by using the referral code 99SIGNALS. No minimum purchase and no max cap.

So, if you're ready to take your rewards game to the next level, join the Bounties revolution. Download the ANQ app now — earn rewards and build your wealth, one purchase at a time.

Download now: https://anq.finance/app

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing.

Jun 07, 202357:39
Ep. #102 - When Marketing Fails: The Story of Ford Edsel

Ep. #102 - When Marketing Fails: The Story of Ford Edsel

Welcome to a new segment of Marketing Mantra called "When Marketing Fails." In this segment, we'll deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. While success leaves clues, failure leaves lessons. In this episode, we explore a classic marketing failure: The Ford Edsel. Dubbed as "the Titanic of Automobiles," the Edsel is considered one of the biggest marketing and branding disasters of all time.

Tune in to the episode to uncover the fascinating story of the Ford Edsel, a cautionary tale that still echoes in the world of marketing.

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠The Ultimate Blogging Toolkit⁠⁠ (⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠The Ultimate Guide to Link Building⁠⁠ (⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

⁠⁠The Essential Guide to Link Building with Infographics⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠Top-rated articles at 99signals⁠⁠ (⁠⁠https://www.99signals.com/best/⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit ⁠⁠https://www.99signals.com⁠⁠ for more insights on SEO, blogging, and marketing.

Jun 05, 202312:13
Ep. #101 - 5 Best AI Content Creation Tools for Marketers

Ep. #101 - 5 Best AI Content Creation Tools for Marketers

With the rise of artificial intelligence and machine learning, marketers are now able to create high-quality content in a fraction of the time it would take with traditional methods. In this episode, I'll be sharing the top 5 AI content creation tools that every marketer should consider adding to their arsenal. You'll also learn about the pros and cons of using AI copywriting tools and how to make the most of them in your content marketing strategy.

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Tools & resources discussed in this episode:

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠The Ultimate Blogging Toolkit⁠ (⁠https://ebooks.99signals.com/blogging-toolkit⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠The Ultimate Guide to Link Building⁠ (⁠https://resources.99signals.com/link-building-ebook⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

⁠The Essential Guide to Link Building with Infographics⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠Top-rated articles at 99signals⁠ (⁠https://www.99signals.com/best/⁠) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Apr 22, 202317:21
Ep. #100 - SEO Best Practice: Updating Top Pages Every 3 Months

Ep. #100 - SEO Best Practice: Updating Top Pages Every 3 Months

On this episode, I share my favorite SEO hack to 2x your search traffic. This powerful tactic is utilized by some of the biggest names in the industry, including Semrush, Ahrefs, HubSpot, and Neil Patel, to maintain their lead over competitors in the search engine results pages. Tune in to learn how to apply this SEO tactic to your website and drive significant growth in traffic.

-=-=-=-=-

This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.

Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/

Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.

Tools & resources discussed in this episode:

  • Google Analytics
  • Google Search Console
  • Semrush - Try Semrush Pro free for 30 days (https://www.99signals.com/go/semrush-2023/)

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Feb 27, 202305:39
Ep. #99 - Google's $100 Billion Mistake: What Went Wrong!

Ep. #99 - Google's $100 Billion Mistake: What Went Wrong!

Google's foray into AI is not going as planned. An underwhelming AI event coupled with a disastrous Twitter ad led to a significant drop in the company's stock price and a loss of trust among its investors. In this episode, we take a closer look at Google's AI mistake that cost the search engine giant $100 billion in market value. Learn what went wrong and how Microsoft's ChatGPT-powered Bing is capitalizing on Google's misstep to take the lead in the ongoing AI war.

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Tools & resources discussed in this episode:

  • Google AI updates: Bard and new AI features in Search - https://blog.google/technology/ai/bard-google-ai-search-updates/
  • A new and updated Bing - https://www.bing.com/new?form=MY028Z&OCID=MY028Z

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Feb 11, 202306:15
Ep. #98 - The AI War: Google Takes on ChatGPT with a New Rival

Ep. #98 - The AI War: Google Takes on ChatGPT with a New Rival

In this episode, I delve into Google's latest AI chatbot announcement, a potential rival to OpenAI's widely-used ChatGPT. Join me as I break down the details and explore what this means for the future of AI technology.

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This episode is sponsored by GrowthBar, an AI-powered content and SEO tool that helps you create content that Google loves.

Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar/

Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.

GrowthBar Review: https://www.99signals.com/growthbar-review/

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Tools & resources discussed in this episode:

  • [Google's Live AI Event] Google presents: Live from Paris - https://www.youtube.com/watch?v=yLWXJ22LUEc
  • ChatGPT - https://chatgptonline.net/
  • [Mashable] Google Might Announce A ChatGPT Competitor - https://in.mashable.com/apps-and-software/46555/google-might-announce-a-chatgpt-competitor-next-week

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Feb 07, 202308:01
Ep. #97 - How to Easily Improve Your Mobile SEO with Google Search Console

Ep. #97 - How to Easily Improve Your Mobile SEO with Google Search Console

Mobile SEO is growing in importance. 59% of all website traffic worldwide comes from mobile phones. And according to Google, there are more searches on mobile than on desktop. If you're not optimizing your website for mobile SEO, you're going to lose out on a massive amount of traffic. On this episode, I share an EASY hack to improve your mobile SEO with Google Search Console. 

Time-stamped Show Notes:

[00:00] Episode topic: How to Easily Improve Your Mobile SEO with Google Search Console

[00:50] Importance of optimizing mobile SEO; using Google Search Console's CTR report can improve organic CTR and search rankings on mobile devices.

[01:53] Check your website's organic CTR in Google Search Console by analyzing total impressions, clicks, and average position. Use the device filter to compare desktop and mobile CTR.

[02:39] Identify poor-performing mobile keywords by comparing clicks on desktop vs mobile devices. Optimize for mobile by checking title truncation in search results.

[03:29] Improve mobile site performance with caching, compression, and appropriate image sizing. Consider mobile ads' impact on search results.

[04:21] Mobile CTR can be improved by optimizing pages and passing Core Web Vitals; check CTR report on Google Search Console regularly.

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Tools & resources discussed in this episode:

Google Search Console - https://search.google.com/search-console/about

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Dec 04, 202205:40
Ep. #96 - The ONE Thing You Need to Do for Affiliate Marketing Success

Ep. #96 - The ONE Thing You Need to Do for Affiliate Marketing Success

I've been an affiliate marketer since 2016. When I launched 99signals, my online marketing blog, I never imagined that it would one day generate a side income of $12,000/month. My affiliate marketing journey began when I started promoting a premium SEO tool on my blog. Fast forward to today, this SEO tool has generated more than $250,000 in commissions. On this episode, I share my BEST piece of advice for aspiring affiliate marketers. If you'd like to succeed in affiliate marketing and generate a steady stream of passive income every month, I'd strongly recommend that you follow this advice.

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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.

Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/

Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.

GrowthBar Review: https://www.99signals.com/growthbar-review/

-=-=-=-=-

Tools & resources discussed in this episode:

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Nov 25, 202210:51
Ep. #95 - Building You Inc.: Thriving as a Creator Employee (w/ Saikat Pyne from You Inc.)

Ep. #95 - Building You Inc.: Thriving as a Creator Employee (w/ Saikat Pyne from You Inc.)

The creator economy has been steadily growing for the past few years and it shows no signs of slowing down anytime soon. While 68% of global creators do it part-time, in the long term, more creators are predicted to sign up for content creation to catalyse their careers and build their personal brands — which will in turn help them land better jobs or better freelance projects.

In this episode, I join forces with Saikat Pyne, the host of You Inc. podcast, to bring you a FREE blueprint for content creation on a tight budget. As a non-creator, you might think that starting to produce your own content is a daunting and expensive task, but with Saikat's help, you'll see that it can be done quickly and without breaking the bank.

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Tools and resources discussed in the episode:

You Inc. - Saikat's podcast (ranked as India's #1 Marketing Podcast and among the country's Top 20 Business Podcasts by Apple Podcasts)

Saikat's blog - Thoughts, stories, and ideas at the intersection of business, influence, and design

Chartable - Podcast analytics and attribution tool

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Nov 18, 202237:51
Ep. #94 - Deconstructing SaaS Pricing Models and Strategies (w/ Corey Haines from SwipeWell)

Ep. #94 - Deconstructing SaaS Pricing Models and Strategies (w/ Corey Haines from SwipeWell)

From a business growth perspective, choosing the right SaaS pricing model and strategy is a must. Most business owners I have worked with treat it almost like an afterthought, but the reality is an effective pricing strategy is vital for business success.

In this episode, I'm joined by Corey Haines, the creator of SwipeWell, Swipe Files, and Copywriting Prompts, to deconstruct SaaS pricing models and strategies. Corey is a a marketer, entrepreneur, podcaster, and investor. In addition to launching several SaaS businesses, he's consulted with dozens of startups on marketing and growth including SavvyCal, Evercast, Riverside.fm, and Holloway. He's also the host of the weekly Default Alive podcast, where he talks about his journey on bootstrapping his startups.

Tune in to learn:

  • The importance of SaaS pricing 
  • How to approach SaaS pricing when you're just starting out
  • The most common SaaS pricing models
  • How to choose the right SaaS pricing model for your business
  • The different SaaS pricing strategies to keep in mind
  • Productivity hacks for busy entrepreneurs

...and lots more. A must-listen episode for SaaS entrepreneurs and marketers out there.

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Tools and resources discussed in the episode:

SwipeWell - https://www.swipewell.app/

CoreyHaines.co - Learn more about our guest Corey Haines here - https://www.coreyhaines.co/

SaaS Pricing Models & Strategies Demystified (Corey Haines' blog post) - https://baremetrics.com/blog/saas-pricing-models

Semrush - Get 1-month free trial to Semrush: https://www.99signals.com/go/semrush-pro-offer/

Ahrefs - https://ahrefs.com/

Recommended business books for entrepreneurs: The Mom Test by Rob Fitzpatrick, Obviously Awesome by April Dunford, and Super Thinking by Gabriel Weinberg and Lauren McCann

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Nov 11, 202232:26
Ep. #93 - How to Optimize Your Content for Better Conversions (w/ Daniel Daines-Hutt from Zero to Mastery)

Ep. #93 - How to Optimize Your Content for Better Conversions (w/ Daniel Daines-Hutt from Zero to Mastery)

When it comes to content marketing, your end goal should always be to get more conversions — whether it's someone purchasing your product, downloading your eBook, filling a form, or signing up for your service. That's where conversion rate optimization (CRO) comes in.

Daniel Daines-Hutt is back on the show to deconstruct conversion rate optimization and reveal tried-and-tested CRO tips to improve user experience and user journey on your site. Dan is a self-confessed marketing nerd who teaches people how to get more traffic and engagement for their existing content. He is the founder of Amp My Content and the Amplify Content Academy. He's also the Head of Content for Zero to Mastery, a training platform that takes people from brand new beginners to paid software engineers earning 6 figures.

On this episode, you'll learn:

  • What is conversion rate optimization (CRO) — when is a particular piece of content fully optimized
  • How to optimize your content for better search rankings
  • Key points to consider when optimizing content for better conversions
  • Tried-and-tested CRO tips to improve your user experience and customer journey

...and lots more. If you'd like to learn about the power of CRO and how it can drive results for your business, this episode is for you.

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Nov 09, 202235:08
Ep. #92 - SEO News Recap: October 2022 Edition

Ep. #92 - SEO News Recap: October 2022 Edition

Welcome to SEO news recap, a new monthly segment I'll be doing on my podcast to recap all the top news stories in the world of SEO to help you stay informed about the ever-changing landscape of SEO. On this episode, I break down the 3 biggest SEO news stories from October 2022. 

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News items discussed in this episode:

  • Google on the Use of Stock Photography - https://www.searchenginejournal.com/google-on-use-of-stock-photography/468849/
  • GA4 Gets New Homepage Experience, 5 New Features - https://searchengineland.com/a-new-homepage-experience-plus-5-other-new-ga4-features-389104
  • Google Spam Algorithm Update Rolling Out Now - https://www.searchenginejournal.com/google-spam-algorithm-update-rolling-out-now/468297/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Nov 03, 202206:25
Ep. #91 - 10 Actionable Things You Can Do with Semrush to Boost Your Search Traffic (and Grow Your Business)

Ep. #91 - 10 Actionable Things You Can Do with Semrush to Boost Your Search Traffic (and Grow Your Business)

This episode is brought to you by Semrush. Semrush is an all-in-one marketing toolkit that is best known for its SEO, competitor analysis, and content marketing features. 

Try Semrush free for 30 days and test out all the tips discussed in this episode: https://www.99signals.com/go/semrush-agency/

There are several ways you can use Semrush to boost your SEO and content marketing efforts. The platform is packed with tools and features to optimize your overall marketing strategy. That said, new users may feel overwhelmed and find it difficult to figure out where to get started with Semrush. On this episode, I'll share 10 actionable ways you can use Semrush to drive traffic to your website and improve search rankings.

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Tools & resources discussed in this episode:

Semrush how-to guides from my blog: 

Semrush compared with other SEO tools:

-=-=-=-=-

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Sep 23, 202221:17
Ep. #90 - 3 Best WordPress SEO Plugins to Improve Your Organic Traffic

Ep. #90 - 3 Best WordPress SEO Plugins to Improve Your Organic Traffic

WordPress is the world’s most popular content management system (CMS). It powers over 35% of all sites on the internet, eclipsing all other players in the CMS market. When it comes to choosing the right WordPress SEO plugins, it’s important to be super selective. On this episode, I share the 3 best WordPress SEO plugins that you can install on your site to improve your search rankings.

-=-=-=-=-

This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.

Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/

Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.

GrowthBar Review: https://www.99signals.com/growthbar-review/

-=-=-=-=-

Tools & resources discussed in this episode:

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Sep 21, 202208:34
Ep. #89 - 10 Best Content Marketing Tools to Level Up Your Content Game

Ep. #89 - 10 Best Content Marketing Tools to Level Up Your Content Game

Having the right content marketing stack is key to running successful content marketing campaigns and reach your marketing goals. On this episode, I talk about the 10 best content marketing tools that deserve a place in your tech stack.

-=-=-=-=-

Tools & resources discussed in this episode:

[99signals Blog Post] 43 Best Content Marketing Tools to Level Up Your Content Game - https://www.99signals.com/best-content-marketing-tools/

  • #1 Semrush - Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/
  • #2 BuzzSumo - Sign up for a 30-day free trial: https://www.99signals.com/go/buzzsumo/
  • #3 GrowthBar - Sign up for a 5-day free trial: https://www.99signals.com/go/growthbar/
  • #4 Publer - https://www.99signals.com/go/publer-social-media/
  • #5 HotJar - https://www.hotjar.com/pricing/
  • #6 Beacon - https://beacon.by/
  • #7 Mailshake - https://mailshake.com/
  • #8 Similarweb - https://www.99signals.com/go/similarweb/
  • #9 Social Snap - https://socialsnap.com/
  • #10 OneStream Live - https://www.99signals.com/go/onestream-live-app/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Aug 12, 202212:47
Ep. #88 - Deconstructing Ahrefs' New Pricing (and Why It's Bad)

Ep. #88 - Deconstructing Ahrefs' New Pricing (and Why It's Bad)

Back in April 2022, Ahrefs launched their new pricing plans. The new usage-based pricing structure adopted by Ahrefs has stirred up a lot of controversy in the SEO community. On this episode, I deconstruct Ahrefs' new pricing and explain my reasons as to why I believe it's a bad move by the company. 

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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.

Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/

Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.

GrowthBar Review: https://www.99signals.com/growthbar-review/

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Tools & resources discussed in this episode:

  • Ahrefs - https://ahrefs.com/pricing
  • Semrush - Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Jul 21, 202213:13
Ep. #87 - 5 Best Google Chrome Extensions for SEO

Ep. #87 - 5 Best Google Chrome Extensions for SEO

Google’s Chrome web store offers a variety of different SEO extensions to take your SEO to the next level. On this episode, I share the 5 best SEO Chrome extensions you can use to transform your web browser into an SEO powerhouse.

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Tools & resources discussed in this episode:

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Jul 20, 202205:54
Ep. #86 - 5 Best Link Building Strategies (That Anyone Can Use)

Ep. #86 - 5 Best Link Building Strategies (That Anyone Can Use)

Recently, I did a webinar for Serpzilla on the best link building practices. In the webinar, I shared 5 of my favorite link building strategies. The best part about these strategies is that anyone can use them to increase their site's authority and gain organic traction. On this episode, I share these 5 easy link building strategies so you can implement them for your own site.

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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.

Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/

Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.

GrowthBar Review: https://www.99signals.com/growthbar-review/

-=-=-=-=-

Tools & resources discussed in this episode:

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Jul 13, 202214:29
Ep. #85 - 10 Actionable On-Page SEO Tips to Boost Your Rankings

Ep. #85 - 10 Actionable On-Page SEO Tips to Boost Your Rankings

On-Page SEO is a critical part of improving your website's search traffic. On this episode, I share 10 actionable on-page SEO tips to help you keep up to speed with the ever-changing SEO landscape. 

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Tools & resources discussed in this episode:

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Jul 08, 202211:42
Ep. #84 - 5 Best Marketing Analytics Tools for Data-Driven Marketers

Ep. #84 - 5 Best Marketing Analytics Tools for Data-Driven Marketers

Marketing analytics tools are used to uncover insights that can improve your marketing performance. With a plethora of marketing analytics tools on the market, it's not easy to decide which marketing tools are worth using. On this episode, I recommend 5 best marketing analytics tools that can really level up your marketing.

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Tools & resources discussed in this episode:

  • #1 Google Analytics - The best free marketing analytics tool on the market. Click here to sign up: https://analytics.google.com/analytics/web/
  • #2 Semrush - Use it for keyword research, competitor analysis, and technical SEO audit. Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/
  • #3 HotJar - Use it to understand how users behave on your site. Get started for free: https://www.hotjar.com/pricing/
  • #4 SparkToro - Use it to understand your audience better and execute your marketing in all the right places. Use it for free: https://sparktoro.com/
  • #5 BuzzSumo - Use it to identify the best-performing content for any topic or website. Sign up for https://www.99signals.com/go/buzzsumo/
  • [Ahrefs Blog Post] How to Use Google Analytics 4 for Beginners - https://ahrefs.com/blog/how-to-use-google-analytics/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Jul 02, 202208:51
Ep. #83 - Ahrefs' New Search Engine (Yep) is Disappointing

Ep. #83 - Ahrefs' New Search Engine (Yep) is Disappointing

A few weeks ago, Ahrefs launched their own search engine called Yep. Aside from being a privacy-focused search engine, Ahrefs promises a 90/10 revenue split for creators. I've been using Yep for the past few days and it's safe to say I'm a bit underwhelmed. Tune in to this episode to learn why I think Ahrefs has made a huge blunder with this move.

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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.

Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/

Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.

GrowthBar Review: https://www.99signals.com/growthbar-review/

-=-=-=-=-

Tools & resources discussed in this episode:

  • Yep - https://yep.com/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Jun 27, 202209:41
Ep. #82 - Content Upgrade Strategy: 6 Easy Steps to Boost Your Organic Traffic

Ep. #82 - Content Upgrade Strategy: 6 Easy Steps to Boost Your Organic Traffic

A few years ago, I published an SEO case study on my blog where I revealed a relatively simple, yet often overlooked, technique to boost search traffic to your old posts.Using the remarkably easy 6-step content upgrade strategy, I was able to significantly increase organic traffic to my blog. The content upgrade strategy is a process of relaunching an old blog post with new and updated information in an effort to boost its search traffic and revive its rankings. On this episode, I deconstruct all the steps involved in the content upgrade strategy, with examples, so you can follow the same process for your own blog.

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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.

Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/

Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.

GrowthBar Review: https://www.99signals.com/growthbar-review/

-=-=-=-=-

Tools & resources discussed in this episode:

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Jun 15, 202218:25
Ep. #81 - How to Use PPC Ads to Optimize Your SEO Campaigns

Ep. #81 - How to Use PPC Ads to Optimize Your SEO Campaigns

SEO and PPC campaigns are more effective when they are run in parallel. In this episode, I share an effective method to use PPC ads to optimize your SEO campaigns.

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Apr 06, 202204:24
Ep. #80 - Why You Should Read "Traction" by Gabriel Weinberg and Justin Mares

Ep. #80 - Why You Should Read "Traction" by Gabriel Weinberg and Justin Mares

It's time for a book recommendation. In this episode, I talk about one of my favorite business books, Traction by Gabriel Weinberg and Justin Mares. Tune in to learn why I think this book is a must-read for entrepreneurs and small business owners. 

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Resources discussed in the episode:

Traction by Gabriel Weinberg and Justine Mares - https://www.99signals.com/go/traction/

More book recommendations here —> 85+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

21 Movies Every Entrepreneur Should Watch for Inspiration - https://www.99signals.com/movies-entrepreneur-watch-inspiration/

10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/

10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Mar 30, 202206:17
Ep. #79 - 5 SEO Mistakes That Are Costing You Traffic

Ep. #79 - 5 SEO Mistakes That Are Costing You Traffic

In this episode, I share 5 SEO mistakes that are preventing your site from ranking higher on Google.

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Tools & resources discussed in this episode:

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Mar 23, 202209:22
Ep. #78 - Why Online Advertisers Are Ditching Facebook

Ep. #78 - Why Online Advertisers Are Ditching Facebook

Last month, Facebook's stock value fell by 26% because of disappointing results in the last quarter. As a result, the company's total valuation dropped by $250 billion. While some contribute the drop in Facebook's revenue to increased competition from TikTok and the uncertain future of Facebook's metaverse, the real reason might be something else. But the fact remains that a lot of online advertisers are ditching Facebook and spending their advertising dollars elsewhere. Tune in to this episode to find out why online advertisers and small businesses are losing faith in Facebook's ability to target their customers.

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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.

Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/

GrowthBar Review: https://www.99signals.com/growthbar-review/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Mar 15, 202207:59
BONUS EPISODE! Twitter's New Feature is a Game Changer for Podcasts

BONUS EPISODE! Twitter's New Feature is a Game Changer for Podcasts

Twitter is testing a new feature that promises exciting possibilities. Listen to this quick episode to learn more.

Source: Social Media Today - https://www.socialmediatoday.com/news/twitter-is-working-on-a-new-podcast-tab-to-facilitate-discovery-and-engagem/619713/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Mar 10, 202204:40
Ep. #77 - Pogo-Sticking in SEO: How to Make Your Content More Engaging

Ep. #77 - Pogo-Sticking in SEO: How to Make Your Content More Engaging

Pogo-sticking is when a user enters a site and quickly navigates back to the search results. It's often confused with bounce rate, which is a totally different SEO metric. On this episode, we examine pogo-sticking from an SEO perspective. You'll learn the main causes of pogo-sticking, whether it's a ranking factor, and how you can ensure your content is more engaging.

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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.

Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/

GrowthBar Review: https://www.99signals.com/growthbar-review/

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Tools & resources discussed in this episode:

  • [Blog Post] Pogo-Sticking in SEO: 9 Ways to Make Your Content More Engaging - https://www.99signals.com/pogo-sticking-seo/
  • Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.99signals.com/go/semrush-pro-offer/
  • Semrush Review: https://www.99signals.com/semrush-review/
  • AnswerThePublic: https://answerthepublic.com/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Mar 08, 202211:41
Ep. #76 - 5 Ways to Use Google Trends to Improve Your SEO

Ep. #76 - 5 Ways to Use Google Trends to Improve Your SEO

Google has a plethora of free tools to help with your SEO. But Google Trends is perhaps the most underrated and underutilized SEO tool in Google’s repertoire. In this episode, I reveal 5 ways you can use Google Trends to improve your SEO.

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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves. 

Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/

-=-=-=-=-

Tools & resources discussed in this episode:

  • Google Trends - https://trends.google.com/trends/
  • Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.99signals.com/go/semrush-pro-offer/
  • GrowthBar: Sign up for a 5-day free trial - https://www.99signals.com/go/growthbar-seo/
  • Semrush Review: https://www.99signals.com/semrush-review/
  • GrowthBar Review: https://www.99signals.com/growthbar-review/
  • [Blog post] How to Use Google Trends for Keyword Research and SEO - https://www.99signals.com/google-trends-keyword-research-seo/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Mar 01, 202213:37
Ep. #75 - 10 SEO Metrics You Should Be Tracking

Ep. #75 - 10 SEO Metrics You Should Be Tracking

SEO metrics are critical data points that help you understand if your SEO efforts are working.

With a plethora of SEO metrics vying for your attention, it’s important to separate the wheat from the chaff.

But the question is: how do you differentiate between useful SEO metrics and vanity metrics?

On this episode, we take an in-depth look at 10 SEO metrics that are worth tracking. By the end, you’ll know exactly which SEO metrics to focus on and which ones to ignore.

-=-=-=-=-

This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.

Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/

Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.

GrowthBar Review: https://www.99signals.com/growthbar-review/

-=-=-=-=-

Tools & resources discussed in this episode:

  • Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.99signals.com/go/semrush-pro-offer/
  • GrowthBar: Sign up for a 5-day free trial - https://www.99signals.com/go/growthbar-seo/
  • Semrush Review: https://www.99signals.com/semrush-review/
  • GrowthBar Review: https://www.99signals.com/growthbar-review/
  • [Blog post] 10 SEO Metrics That You Should Consider Tracking - https://www.99signals.com/seo-metrics/
  • Free tools by Google: Google Analytics, Google Search Console, PageSpeed Insights, Google's Mobile-Friendly Test

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Feb 23, 202221:48
Can B2B Companies Really Create Viral Content? [Podcast Highlights]

Can B2B Companies Really Create Viral Content? [Podcast Highlights]

Nov 16, 202104:33
Ethereum NFTs vs Solana NFTs [Podcast Highlights]

Ethereum NFTs vs Solana NFTs [Podcast Highlights]

Vijay and Sreekanth (SolRazr) explain the key differences between NFTs built on the Ethereum blockchain and NFTs built on Solana.

This segment is a highlight from "Marketing Mantra Ep. #74: Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)." 

Listen to the full episode here: https://open.spotify.com/episode/52OObjWMSSoE8yLUpHgEMa?si=zVZVv3VqSHeDzRn989X5kQ&dl_branch=1

Or watch the full interview on YouTube: https://www.youtube.com/watch?v=ShEAkJl9jJ8

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/

10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Music Credit: "Sappheiros - Dawn" is under a Creative Commons license (CC BY 3.0)

Music promoted by BreakingCopyright: http://bit.ly/2OBe00v

Sep 21, 202108:56
What is Solana (SOL)? Is it Better than Ethereum? [Podcast Highlights]

What is Solana (SOL)? Is it Better than Ethereum? [Podcast Highlights]

Vijay and Sreekanth (SolRazr) deconstruct Solana and its fierce competition with the Ethereum blockchain.  

This segment is a highlight from "Marketing Mantra Ep. #74: Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)."

Listen to the full episode here: https://open.spotify.com/episode/52OObjWMSSoE8yLUpHgEMa?si=zVZVv3VqSHeDzRn989X5kQ&dl_branch=1

Or watch the full interview on YouTube: https://www.youtube.com/watch?v=ShEAkJl9jJ8

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/

10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Music Credit: "Sappheiros - Dawn" is under a Creative Commons license (CC BY 3.0)

Music promoted by BreakingCopyright: http://bit.ly/2OBe00v

Sep 17, 202107:19
What are NFTs? NFTs Explained in Simple Terms [Podcast Highlights]

What are NFTs? NFTs Explained in Simple Terms [Podcast Highlights]

Vijay and Sreekanth (SolRazr) explain Non-Fungible Tokens (NFTs) in simple terms and provide examples to help you understand this latest crypto phenomenon.

This segment is a highlight from "Marketing Mantra Ep. #74: Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)."

Listen to the full episode here: https://open.spotify.com/episode/52OObjWMSSoE8yLUpHgEMa?si=zVZVv3VqSHeDzRn989X5kQ&dl_branch=1 

Or watch the full interview on YouTube: https://www.youtube.com/watch?v=ShEAkJl9jJ8 

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/

10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Music Credit: "Sappheiros - Dawn" is under a Creative Commons license (CC BY 3.0)  

Music promoted by BreakingCopyright: http://bit.ly/2OBe00v

Sep 17, 202106:24
Ep. #74 - Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)

Ep. #74 - Solana Explained: Here's What You Need to Know About the Solana Ecosystem (w/ Vijay Kalangi and Sreekanth Kalapur from SolRazr)

Solana (SOL) is the latest token to take the crypto world by storm. Branded as the "Ethereum killer", Solana was a huge winner in the most recent crypto bull run. Solana's price surged by 50% in a week to reach a new all-time high. At the time of publishing this episode, Solana's price is $185.92. If you're a crypto enthusiast, you'd have definitely heard about Solana. 

If you haven't yet heard about Solana, this episode is all you need to learn about this exciting new cryptocurrency. For this episode, I'm joined by Vijay Kalangi and Sreekanth Kalapur, founders of SolRazr - a newly-launched decentralized developer ecosystem for the Solana Blockchain. In this episode, Vijay and Sreekanth deconstruct the growth and rising popularity of Solana, the Solana ecosystem, Solana's rivalry with the Ethereum blockchain, Solana NFTs, and Solana's potential future value. 

A must-listen episode for crypto enthusiasts and investors.

⏱  Timestamps: 

  • 00:29 - Introducing Vijay Kalangi and Sreekanth Kalapur 
  • 02:03 - What motivated Vijay & Sreekanth to launch a crypto company 
  • 05:49 - Cryptocurrency explained in simple terms
  • 12:23 - A quick snapshot of what their crypto company SolRazr does 
  • 14:47 - What is Solana? How does it work? Explained with examples and analogies 
  • 19:40 - Why is Solana branded as the "Ethereum Killer" 
  • 27:28 - What are NFTs? NFTs explained in simple terms; why are NFTs so expensive?
  • 32:58 - What are Solana NFTs? What are the key differences between Ethereum NFTs and Solana NFTs?
  • 41:31 - What is the Solana ecosystem and what SolRazr plans to do for the Solana developer ecosystem? What type of projects will SolRazr support?
  • 47:02 - Top features of SolRazr 
  • 50:40 - SolRazr's allocation model explained
  • 52:39 - The marketing secrets behind SolRazr 
  • 56:44 - More info on SolRazr for developers and retail investors 
  • 57:49 - Solana's potential future value; closing remarks

-=-=-=-=-

Tools and resources discussed in the episode:

SolRazr - https://solrazr.com/ Follow SolRazr on Twitter: https://twitter.com/solrazr_app/ 

Solana on Telegram - https://t.me/solrazr_app/ 

Solana on Discord - https://discord.com/invite/HXa3qAYe/ 

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Sep 10, 202101:00:44
Ep. #73 - The Secret to Creating SERP-topping Viral B2B Content (w/ Brad Smith from Wordable)

Ep. #73 - The Secret to Creating SERP-topping Viral B2B Content (w/ Brad Smith from Wordable)

B2B content has long been perceived as boring. But as you'll learn in this episode, there are several ways to be creative with your B2B content.

I'm joined by special guest Brad Smith in this episode to discuss the framework involved in creating SERP-topping viral B2B content. Brad is the CEO of a SaaS company called Wordable and runs two successful agencies in the content production and digital PR industry. As a Business Insider featured copywriter, Brad is on a mission to slay awful content one blog at a time. His content has been featured in The New York Times, Business Insider, The Next Web,  Moz, Shopify, Unbounce, HubSpot, Search Engine Journal, and hundreds more. 

In the social media age, producing content that just hits the first page of Google is not enough. Brad’s unique strategy will show you how to produce and optimize long-form content that dominates the rankings and also gets featured in The New York Times, Business Insider, and TheNextWeb.

-=-=-=-=-

Tools and resources discussed in the episode:

Wordable - https://wordable.io/

Ahrefs - https://ahrefs.com/

Surfer SEO - https://surferseo.com/

Google Docs - https://www.google.com/docs/

Marketmuse - https://www.marketmuse.com/

ClickFlow - https://www.clickflow.com

Jon Morrow's 52 Headline Hacks - https://cjrogers.com/jon-morrows-52-headline-hacks/3557

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Sep 08, 202143:59
Ep. #72 - How Marketing Automation Can Save You Time and Make You Money (w/ Dan McGaw from McGaw.io)

Ep. #72 - How Marketing Automation Can Save You Time and Make You Money (w/ Dan McGaw from McGaw.io)

Marketing automation has made marketers' lives a whole lot easier. Regardless of the size of your business, you can use automation tools to automate a plethora of marketing activities — from email marketing to social media management to internal tasks — to drive more leads and revenue for your business. 

In this episode, I'm joined by Dan McGaw, founder and CEO of McGaw.io, an analytics and marketing technology consultancy, and UTM.io, a Google Analytics URL Builder. Coined as one of the original growth hackers, Dan previously served as Head of Marketing at Kissmetrics and VP of Growth at CodeSchool. Dan’s all about simple yet powerful marketing strategies. He believes that although MarTech concepts like automation, personalization, and multi-touch attribution can seem overwhelming and even intimidating, they are actually pretty accessible for businesses of all sizes.

Our conversation in this episode will revolve around marketing automation and how it can help you save time and make you money. If you've ever had questions about marketing automation or the kind of automation tools you should include in your marketing stack, this is the episode for you. 

-=-=-=-=-

Tools and resources discussed in the episode:

Autopilot - https://autopilotapp.com/

Mailchimp - https://mailchimp.com/

Hotjar - https://www.hotjar.com/

Freshworks CRM - https://www.freshworks.com/crm/lp/sales-crm-software/

Agile CRM - https://www.agilecrm.com/

ConvertKit - https://99signals.com/go/convertkit

Dan McGaw's book: Build Cool Sh*t (Get a free copy here: https://mcgaw.io/build-cool-shit-book/)

Follow Dan McGaw on LinkedIn - https://www.linkedin.com/in/danielmcgaw/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Aug 24, 202137:29
Ep. #71 - 7 Seconds That Are Worth $700,000: Why Page Speed Matters (w/ Dmitrii Kustov from Regex SEO)

Ep. #71 - 7 Seconds That Are Worth $700,000: Why Page Speed Matters (w/ Dmitrii Kustov from Regex SEO)

Page speed is critical to ranking your pages on Google. Website loading speed has always been an important piece of the user experience puzzle. With the page experience algorithm update, Google has finally made it official — page speed is a ranking signal.

In this episode, I'm joined by Dimitrii Kustov, the founder of Regex SEO - a full-service digital marketing agency based in Houston, Texas. Declared the "SEO Rockstar" by the American Marketing Association, Dmitrii has significantly increased the online presence of brands through creative digital marketing campaigns.

Our conversation in this episode will revolve around website loading speed and how improving the speed of your website can result in higher search rankings and more traffic. Dmitrii will reveal actionable tips and tricks to improve your page speed and also share one of his most talked-about SEO case studies with us — "7 Seconds That Are Worth $700,000." This is a case study that really illustrates how a slow-loading website takes a toll on the bottom line of your business and the steps you can take to make sure your page speed is never compromised. 

⏱ Timestamps:

  • 00:29 - Introducing Dmitrii Kustov
  • 03:16 - How Dmitrii evaluates clients at Regex SEO
  • 05:20 - The importance of website loading speed and the impact of page experience algorithm update on rankings
    • 08:18 - User experience and SEO
  • 10:30 - How to improve your core web vitals and Pagespeed Insights score
  • 13:39 - Regex SEO Case Study: 7 Seconds That Are Worth $700,000
  • 19:35 - Should marketers obsess over bounce rate? What is a good bounce rate?
  • 24:16 - More tips to optimize your page speed and reduce bounce rate
  • 30:46 - How your hosting plan affects page speed
  • 33:16 - Dmitrii's favorite SEO tools

-=-=-=-=-

Tools and resources discussed in the episode:

Regex SEO - https://www.regexseo.com/

Google Pagespeed Insights - https://developers.google.com/speed/pagespeed/insights/

Google Analytics - https://analytics.google.com/analytics/web/

Semrush - Get 1-month free trial to Semrush: https://www.semrush.com/partner/99signalspro/

Ahrefs - https://ahrefs.com/

Google Lighthouse - https://developers.google.com/web/tools/lighthouse

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Aug 07, 202138:35
Ep. #70 - YouTube Tips for Small Businesses (w/ Neil Sheth from Bubbli Digital)

Ep. #70 - YouTube Tips for Small Businesses (w/ Neil Sheth from Bubbli Digital)

In this special episode, I'm joined by Neil Sheth, a former Investment Banking Consultant turned Digital Content Strategist. He worked in top Investment banks and consulting companies like Goldman Sachs and Accenture for nearly 10 years before starting his own business. Currently, Neil is the founder of Bubbli, an SEO and content marketing agency, and Writefully, a copywriting on-demand service. He also loves to share content marketing, SEO, and social media tips on his blog YourBrandFound.com. 

In the episode, Neil will be sharing actionable YouTube tips for small businesses. You'll learn about:

  • the type of content you should create on YouTube 
  • common YouTube mistakes to avoid
  • the best way to use YouTube to optimize your sales cycle

... and lots more.

If you're a small business owner who'd like to leverage YouTube as a powerful marketing channel for your business, this episode is a must-listen.

⏱ Timestamps:

  • 00:33 - Introducing Neil Sheth
  • 03:12 - How Neil helps his clients get to the top of Google
  • 09:58 - The best way for small business owners to approach the content creation process
  • 16:47 - What kind of content should small businesses create on YouTube?
  • 18:00 - Justify the need to create content on YouTube
  • 21:12 - Neil's YouTube experiment
  • 25:49 - Common YouTube mistakes to avoid
  • 29:45 - How frequently should you upload videos on YouTube?
  • 30:37 - Publish at least 25 videos on your YouTube channel to witness growth
  • 33:57 - How to use YouTube to shorten your sales cycle
  • 37:15 - How to repurpose your YouTube videos
  • 40:32 - Why YouTube is a must-use platform for small businesses

-=-=-=-=-

Resources discussed in the episode:

Bubbli Digital - https://bubblidigital.com/

Your Brand Found - https://yourbrandfound.com/

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

More Resources for Entrepreneurs:

75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/

10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Aug 02, 202146:01
Ep. #69 - 3 Best SEO News Sites You Should Bookmark Today

Ep. #69 - 3 Best SEO News Sites You Should Bookmark Today

SEO is an evolving industry. If you don't get up to speed with the latest SEO trends and updates, you'll be left behind and your competitors will soon outrank you in search results. Which is why it's important to stay up-to-date with the latest SEO news and trends so you're never caught off guard. In this episode, I share the 3 best SEO news websites that you should bookmark right away. You can visit these sites from time to time to stay in the loop with all the breaking news stories and developments in the world of SEO.

-=-=-=-=-

Resources discussed in this episode:

Top 3 SEO news sites

  • Search Engine Journal - https://www.searchenginejournal.com/category/news/
  • Search Engine Land - https://searchengineland.com/
  • Search Engine Roundtable - https://www.seroundtable.com/

Visit the following sites for actionable SEO tips and techniques:

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

Top-rated articles at 99signals (https://www.99signals.com/best/) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

Jul 01, 202104:27