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The Creative Coach

The Creative Coach

By Sarah Mickens

Sarah Mickens is the Creative Coach every creative entrepreneur needs! Sarah is certified life + business coach helping creative entrepreneurs live the life they love with their business as the catalyst to get there. Sarah's coaching philosophy is that every business owner started their business to enable to them live a different kind of life than the 9-5 grind. To live that life, you've got to get your business to the point where it's bringing you in money without sucking all your time, and leave you in a good headspace to live your life to the fullest!
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Meet Your Wedding Business Coach

The Creative CoachMar 15, 2022

00:00
02:12
How Photo and Video Can Work Together on Wedding Days with Heather Wanninger

How Photo and Video Can Work Together on Wedding Days with Heather Wanninger

I recently had the honor of joining Heather Wanninger in her mastermind group to talk about how wedding videographers and photographers can best work together on a wedding day!


Listen here or watch on YouTube: https://youtu.be/trD3eQR-Nlg Heather's Group: https://www.facebook.com/groups/178838547052352 My guide for wedding photographers to all things you need to know about working with wedding videographers: https://drive.google.com/file/d/11SLtJsOmIiOylioItJlHq2oofIjypQXJ/view?usp=sharing

Jun 07, 202352:42
How to Film an E Course 3 of 3: SELLING THE COURSE

How to Film an E Course 3 of 3: SELLING THE COURSE

Selling your course is *by far* the hardest part of having a successful e-course.

Disclaimer: I'm not a professional e-course marketer so if you're having problems, hire out your e-course marketing to the professionals!


May 31, 202313:57
How to Film an E Course 2 of 3: PRODUCTION

How to Film an E Course 2 of 3: PRODUCTION

What are your tips for producing your own e-course?

For help producing your course visit www.thrivefilm.co

May 24, 202309:20
How to Film an E Course 1 of 3: PLANNING
May 17, 202305:20
Do you create for yourself or your clients? An open chat with 2 career videographers guest starring Lauren Brooks

Do you create for yourself or your clients? An open chat with 2 career videographers guest starring Lauren Brooks

Do YOU create for yourself or for your clients? What's the right approach to being a paid artist? My video bestie Lauren and I explore this topic in this podcast.

May 10, 202320:26
Wedding Industry Trade Secrets

Wedding Industry Trade Secrets

I've been in the wedding industry for 10 years (over a third of my life!) and here's what I've learned about getting ahead and running a successful business.  Shop my kit: https://kit.co/TheCreativeCoach/

Nov 24, 202205:23
Recession Proof your business by diversifying your income

Recession Proof your business by diversifying your income

When recessions hit, one of the first things to go is creative services. Artists don't get a lot of respect when times are tough! Here's a few ways you can recession proof your business by diversifying your income as a creative entrepreneur.

Nov 17, 202208:51
How to Storyboard Video Shoots and Wedding Videos
Nov 10, 202212:17
Building a Successful Mindset with Business Coach Danielle Riley

Building a Successful Mindset with Business Coach Danielle Riley

Work with Danielle: www.danielleriley.co

Nov 03, 202225:30
How to Properly Store Data for Videographers + Photographers

How to Properly Store Data for Videographers + Photographers

Learn my 3 point data storage system: 2 physical, 1 cloud.   Sign up for BackBlaze: https://secure.backblaze.com/r/027dmp   Shop My kit.co: https://kit.co/TheCreativeCoach

Oct 27, 202207:34
How to Edit Wedding Videos

How to Edit Wedding Videos

Learn how I edit basic wedding films with a simple formula. 

Pricing your Services as a Creative Entrepreneur: https://youtu.be/D_q_Ct7ciSs

Shop my kit.co: https://kit.co/TheCreativeCoach/

Oct 21, 202216:35
Expanding your Team | 1 minute overview

Expanding your Team | 1 minute overview

This is how I've expanded my team to include contractors that help me withe everything from VA work to web design!  For more info on VA's, check out my blog: https://goldandsage.com/2021-8-16-how-to-hire-virtual-assistants/

Oct 14, 202201:39
Overcoming Self Doubt as a Business Owner in 1 minute

Overcoming Self Doubt as a Business Owner in 1 minute

No you can't overcome self doubt in 1 minute, but in 1 minute I can teach you the skills to practice as you work on building your confidence!

Oct 07, 202200:50
My thoughts on being a business owner with ADHD

My thoughts on being a business owner with ADHD

What's worked for me as a successful business owner with ADHD

Sep 29, 202201:26
High Converting Website Copy

High Converting Website Copy

High converting webpages have a LOT of information without a lot of words. To see where I've learned about web copy and where you can learn more about high converting webpages, check out one of my favorite web designers and copywriters here:  https://sarahklongerbo.com/blog/website-copy-crash-course/

Sep 22, 202201:18
Spending in your Business - Advise from a frugal, successful entrepreneur

Spending in your Business - Advise from a frugal, successful entrepreneur

I'm not a huge spender in my business. Most of the time, as creatives, we don't actually need to spend a lot of money on the business side of things. We need our softwares, a good computer, and a website, but all the extra fluff can really hurt your bottom line. I'm telling you about what I've seen over the years, what I think is worth it, and what you should go without until you have the cash flow.

Sep 15, 202202:27
Positioning your offer in 1 minute

Positioning your offer in 1 minute

Positing you offer in the market can be tricky, but honesty is always the best policy! There's no shame in being a budget, mid-tier, or luxury service. Listen and learn how to position your offer at any budget.

Sep 08, 202201:19
How to go Full Time in your business on 1 minute

How to go Full Time in your business on 1 minute

Okay so you won't GO full time in 1 minute, but here's my advise to work towards that goal in 1 minute ;)

Sep 01, 202201:01
How to make your first $5k

How to make your first $5k

$5k is that first monetary goal so many business owners have. It's the number that really proves you have a service people want! So how do you get it? Here's my advise to get started and make your first $5k.

Aug 25, 202201:09
Elements of a proposal

Elements of a proposal

A good proposal and contract can help set the expectations for your clients, define your scope of service so there's no confusion on what you will and won't do, and wrap it up with all the 'legal stuff'.

Aug 18, 202201:31
How start your business legally

How start your business legally

Check out my long form video + download your business checklist here: https://www.goldandsage.com/edu-blog/2021/10/25/getting-your-business-set-up-legally

Aug 11, 202201:11
Recovering from Burnout

Recovering from Burnout

Taking care of yourself is the hardest and most important part o being a business owner. This is my journey through burnout and what I learned about self care in the process.

Aug 03, 202201:08
Why some entrepreneurs aren't successful in 1 minute

Why some entrepreneurs aren't successful in 1 minute

Your business runs off of the invisible things - your mindset, your processes, and your client experience play the biggest factors in success.

Aug 03, 202201:01
How to Build Confidence as A Business Owner In 1 Minute

How to Build Confidence as A Business Owner In 1 Minute

Confidence is learned skill and a skill that will take you and your business far! Confidence can be built or broken in our younger years, so identifying when and where your confidence was shaken and replacing those thoughts with positive ones is the skill I want to help you learn today.

Jul 20, 202201:22
How to Overcome Fear as a Business Owner In 1 Minute

How to Overcome Fear as a Business Owner In 1 Minute

Overcoming fear is the one skill that will skyrocket your success as an entrepreneur. In 48 seconds, I'm going to break down the steps you can go through to identify your fears, make them less scary, and move on with your business! You got this.

Jul 14, 202201:17
Marketing 101 In 1 Minute

Marketing 101 In 1 Minute

Marketing doesn't have to be a chore. Keep it simple by using the pyramid method to build ONE winning piece of content then recycle the content for other channels.

Download the Content Pyramid here: https://landing.mailerlite.com/webfor...

JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5

Jul 06, 202201:29
The Client Experience In 1 Minute

The Client Experience In 1 Minute

You can lay out an amazing client experience by learning your client lifecycle. Download the worksheet here: https://www.subscribepage.com/v3c9z9

Jun 29, 202200:59
How to Close A Sale in 1 Minute

How to Close A Sale in 1 Minute

Closing a sale can feel 'salesy', but if you can't close you won't survive. Make sure to tune in to learn a few tips and tricks to close a sale in a way that feels good to you and your clients.

Jun 22, 202200:54
Basic Bookkeeping In 1 Minute

Basic Bookkeeping In 1 Minute

If you need help with your business finances, watch my long-form video on bookkeeping + download your template here:  https://www.goldandsage.com/edu-blog/2022/2/8/basic-bookkeeping

Jun 15, 202200:45
What To Do When You're Not Booking Clients

What To Do When You're Not Booking Clients

It can be very scary when we are not booking any clients at all. You will start to panic and question what you are doing wrong. Don't worry we will be discussing what to do when times like this comes. Listen to know more.

Jun 08, 202208:10
How to Get Clients Today! In 1 Minute

How to Get Clients Today! In 1 Minute

We ALL want clients! But sometimes we don't know HOW to get them. Here's a few tips to speed up your client-getting process today!

Jun 08, 202200:51
Lead Generation

Lead Generation

Lead generation is another way to introduce new offers to your clients. A different way of marketing to make your clients more excited in the services you offer. Listen to know more.

May 25, 202205:22
Mastering Your Elevator Pitch

Mastering Your Elevator Pitch

Elevator pitch is essential in our businesses. We can use it on all our social media for more leads.

May 19, 202203:20
Boundaries For The Entrepreneur

Boundaries For The Entrepreneur

Boundaries actually work the OPPOSITE of what we typically think. Let me know in the comments what your favorite boundary mindsets are.

May 17, 202214:15
My business' Instagram got shut down! Why I didn't freak out
Apr 01, 202205:11
How To Budget as an Entrepreneur
Apr 01, 202206:50
How To Set Your Pricing As a Creative Entrepreneur

How To Set Your Pricing As a Creative Entrepreneur

Download your pricing worksheet: https://www.subscribepage.com/s5e4w7 

Then, follow along as I teach you how to:
- Evaluate 'the market'  
- Set pricing that aligns with your goals
- Give you a confidence boost to sell your services like a pro

Apr 01, 202214:40
New Year Mindset: Limiting Beliefs
Mar 15, 202211:08
Basics of the Wedding Industry

Basics of the Wedding Industry

Download the Wedding Details Checklist here: https://landing.mailerlite.com/webfor... 

JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5

Mar 15, 202210:47
Content Creation: The Pyramid Strategy

Content Creation: The Pyramid Strategy

Download the Content Pyramid here: https://landing.mailerlite.com/webfor... 

JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5

Mar 15, 202205:51
Getting your Business Set Up Legally

Getting your Business Set Up Legally

Download your business start up checklist here: https://landing.mailerlite.com/webfor...   

JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5

Mar 15, 202204:31
How to Master the Client Lifecycle

How to Master the Client Lifecycle

Download your Client Lifecycle Worksheet here:  https://www.subscribepage.com/v3c9z9 

JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5 

The easiest way to scale your business, charge more money for less work, and make a livable income is giving your clients a GREAT client experience. Step 1 in giving your clients a good experience is understanding your client's lifecycle with your business, then putting yourself in their shoes and answering their questions every step of the way before they even have to ask! That's what we're talking about today on my channel. Click above to download your client lifecycle worksheet and watch this week's episode!

Mar 15, 202206:30
Meet Your Wedding Business Coach

Meet Your Wedding Business Coach

JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5

Transcript:  Hey. I am Sarah and I am a decade-old wedding videographer, business coach, all of the things wedding-related– and this channel is dedicated to teaching you guys how to run a successful wedding business on your own. So, I’m here to impart everything I’ve learned over the past 10 years to you– and this video is to introduce myself, a little bit about my business, and what I’ve done. So 10 years ago, when I was in college, I helped some friends out with a wedding video, and that kind of started my love for wedding videography. It was a wild ride. I stayed with that team for years. They taught me the ropes, they showed me everything I knew, and then they moved away. So, I didn’t know what to do at that point. So, I set out on my own and it has been an adventure. Over the past 10 years, I’ve gone from working my business as a side hustle, working full time to working part-time to working in my business full time. And over that time, I’ve really nailed down my niche clientele. I’ve done destination weddings all over the world and I’ve loved it. I’ve loved every second of it. And I know getting started was so difficult. The market was so saturated. It was really hard to find information. People wanted to gatekeep what they knew because they felt like it was proprietary. I was Googling everything but couldn’t find any of the information I needed. And none of the information I was getting was connecting to other information I was getting and it was so stressful. But that’s the reason why I’m doing this channel now. And that’s the reason why I’ve entered into business coaching is that I want you to be able to start your business quickly. I don’t want you spinning your wheels and wasting a bunch of time as I did. I want you to have all this information so that you can serve your clients the best and we can elevate the entire wedding industry together. So, thank you for watching, and I can’t wait to share what I’ve learned. My next video is all going to be about the mindset of becoming a wedding vendor, your money mindset, your mindset towards your clients. It’s going to be really important to set the stage for any education you want to learn coming forward, so be sure to check out that video.

Mar 15, 202202:12
How to Set Business Goals | The 2022 Goal Setting Challenge
Mar 15, 202220:45
New Year Mindset: Overcoming Fear
Mar 15, 202208:13
Outsourcing to Work Part Time Hours for Full Time Pay

Outsourcing to Work Part Time Hours for Full Time Pay

Download the Business Start Up here: https://landing.mailerlite.com/webfor... 

JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5

Mar 15, 202213:48
Photographer Relationships

Photographer Relationships

Download the Photographer's Guide to Wedding Video here: https://landing.mailerlite.com/webfor... 

JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5

Mar 15, 202218:23
Pinterest Deep Dive for Wedding Pros

Pinterest Deep Dive for Wedding Pros

Download the Photographer's Guide to Wedding Video here: https://landing.mailerlite.com/webfor... 

JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5

Mar 15, 202207:07
Planner Relationships

Planner Relationships

DOWNLOAD the Planner's Guide to Wedding Video:  https://www.subscribepage.com/b6d9c1 

JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here:  https://www.subscribepage.com/o7r7p5 

It's almost time to ring in 2022! With a new year comes a lot of new initiatives for small business owners. Us wedding videographers are no different! One of the new years resolutions I see often for wedding videographers is to foster better relationships with wedding planners. It's true, wedding planners can send you a lot of business, and partnering with the right planners can make wedding days super fun and easy! However, we know that not all wedding planners are created equally and I've been shocked at some 'luxury' wedding planners that I've worked with who have no clue how video works on a wedding day. That's why I filmed this video! You'll learn:  

-How to foster genuine planner relationships
-How to stand up for yourself and your craft when a wedding planner doesn't know what to do with you
-A Planner's Guide to Wedding Video downloadable for you to share with wedding planners to help prepare them for all the awesomeness you're going to bring!

Mar 15, 202210:36
What Is Your Wedding Business Mindset?

What Is Your Wedding Business Mindset?

Download the Business Start Up here: https://landing.mailerlite.com/webfor... JOIN the mailing list to know when new videos drop and to get FREE business resources straight to your inbox! Click here: https://www.subscribepage.com/o7r7p5

Mar 15, 202211:34