World Changers: Exploring the future of work
Inspired by our annual trend report, World Changers explores the events, themes and behaviours impacting our world of work. In the series we take a monthly dive into a topic from the report, discuss our predictions and talk with industry experts to get their take.
If you're an internal comms or HR pro, or have an interest in how the world of work is changing, do join us.
If you're an internal comms or HR pro, or have an interest in how the world of work is changing, do join us.
A Beta experience
All hail digital, the saviour of remote working. When the world turned upside down, we embraced digital fast, too fast! Many organisations didn't deliver it well. And now digital has a real image problem. But if we look at digital as an experience, instead of just another set of channels, it has the potential to revolutionise how we network and collaborate at work. Or head of digital Tony Stewart chose this theme as his World Changer for 2022 report. In this episode, Elle, Tony and Lydia Edwards-Massie explore how we can move from a beta to a better online experience and Elle chats with Rob Fawkes, Head of Sales and Marketing at Community Engagement agency Standing on Giants, about the parallels of internal and external communities.Want to skip to a specific section? Here‘s what we talked about: 00:00 Intro the session and roundtable with Elle, Tony and Lydia 01:25 Tony, what are you observing in the digital post-pandemic workplace? 05:05 Lydia, you've been working with British Transport Police to launch Yammer. What were the priorities and goals in that project? 06:33 Tony, you've just produced a video called '7 pillars to digital success', tell us about that. 07:77 We're being told that community lives back in the office. What do you think? 09:53 Let's talk about Instagram CEO Adam Mosseri. What does his recent video to the insta-community teach us? 16:19 Lydia, tell us some tips and tricks we can take from your project management expertise to create a superb digital experience. 18:46 Tony, are there any new platforms really exciting you right now? 21:55 Interview with Rob Fawkes, head of sales and marketing at Standing on Giants 22:26 Standing on Giants' work has historically involved external customer communities. But it's recently started to shift into internal ones. Talk to me about that. 26:09 Let's talk about the power of active listening 28:50 Tell us about the similarities and differences you've notices between internal and external communities 33:04 We talk about measurement a lot here. What does that look like in your world? 35:42 What are some of the pitfalls clients make when setting up an online community? 40:28 Rob, who do you nominate as your 2022 World Changer? LINKS Tony's 7 Pillars to Digital Success
August 10, 2022
Side hustles and success
Ever looked at your job and felt like it wasn’t enough? That you want more? As more of us take time after the pandemic to reconsider the kind of work we do – almost half in fact, according to McKinsey – it raises the question: What if corporate decision-making could embrace the possibilities and realise the benefits of the side hustle? Our marketing manager Kate Went chose this theme as her World Changer for our 2022 report. Later in this episode, we chat with Bradley Barlow, Communications Officer and D&I Partner at SGN about his passion projects and how he feels IC teams can help highlight the stories of our side hustles. But, before that, Elle spoke with Kate, and a few more of our scarlettabbott team mates to find out what lights their fire, outside the 9-5.
July 11, 2022
TikTok killed the tickbox
In the past year, video has become the most influential global communication medium, thanks in no small part to the meteoric rise of TikTok. Leaders and brands that relied on carefully copywritten statements and artfully curated PR stunts are being challenged to show a more authentic voice, on camera, to prove they really practice what they preach. So, what does this mean for communication teams? Russ Norton chose this theme as World Changer for our 2022 report. Later in this episode, we chat with Max Mukhin, diversity, equity, and inclusion business partner at Deliveroo. But, before that, Russ and Elle got together with colleague, senior consultant William Carnegie to explore how TikTok killed the tickbox. 00:00 Intro to the session and internal roundtable with Elle Bradley-Cox, Russ Norton and William Carnegie 01:17 Russ, why do you love TikTok so much? 02:44 Is TikTok just a place for hot takes and outrage? 06:25 What are the crossover opportunities for internal comms? 08:47 What advice would you give to a leader looking to emulate the TikTok style of comms? 12:32 What are the risks of this approach to communicating? 18:55 What barriers get in the way of being more open about our diversities in the workplace? 27:53 Interview with Max Mukhin, diversity, equity and inclusion business partner, Deliveroo. 29:02 We're seeing more job roles in the D&I space - what's driving it? 33:50 Is just recruiting a D&I person enough? What's it really going take to drive some more meaningful change? 42:10 It's the time of year when companies change their logos to rainbows - how do you feel about this? 44:01 How can leaders be better allies? 48.29 Who do you nominate as your 2022 World Changer? Interested in exploring the topic further with us? Join our webinar on 30 June or watch the recording back
June 14, 2022
It’s not about more information. It’s about better. The news should be there to serve democracy and help people make informed, rational decisions. But nothing grabs our attention more than sensationalised news and emotionally charged political opinions. The problem is that when political language seeps into the stories and opinions we consume, we’re driven to ignore the facts and believe what we want to. The same principles apply to internal communication. In its most basic sense, it’s there to serve the people and inform them about their busines so they make good decisions based on a shared purpose and vision. But pay me a pound for every time I’ve heard that IC is spin by a fancier name and I could quit my day job. So, how do we strike a balance between the two worlds of information and entertainment and create better content for sceptical audiences that gets consumed? Host Elle Bradley-Cox chose this theme as her World Changer for the 2022 report. Later in this episode, we chat with Ulrik Haagerup from The Constructive Institute. But, before that, Elle got together with colleagues and fellow writers Connor Faulkner and Lucy Chapham to surface the story. Want to skip to a section? 00:00 Intro to the episode 01:42 What do we mean by 'constructive journalism'? 03:31 How can we find a middle ground in our comms that isn't overly worthy and also isn't antagonistic? 09:55 Is there another way to approach the 'TLDR'? 10:40 'If nobody gets mad, it's not journalism, it's advertising' Yes or no? 11:36 Let's talk about the power of colleague opinion. When does it work brilliantly? 15:50 What types of media are you consuming now? 22:11 What kinds of conversations are you having with IC teams about content planning now? 25:14 What principles of constructive journalism are key for IC teams to take away from this conversation? 30:18 Interview with Ulrik Haagerup, CEP of The Constructive Institute 31:07 You've just returned from the International Journalism Conference - what was the mood in the room? 38:16 How does it feel to see theories of constructive journalism playing out in the media? 43:26 Are you finding more readers are turning the news off because there's too much noise? 45:22 Who are the people really agitating for change in journalism? 50:37 Has anything really surprised you since you started following the path of constructive journalism? 53:17 Who would you nominate as your 2022 World Changer?
May 04, 2022
Part time pioneers
Delving in to our World Changer on flexible working, our podcast host Elle Bradley-Cox explores part time pioneers What does your working day look like now? I’ll bet you a breakroom brew and a biscuit that it’s quite different to your pre-pandemic schedule. For many of us, the office-based 9-5, as we knew it, is well and truly a thing of the past. As hybrid working ushers in the potential to design our days, first by necessity, then by normalisation, there’s an expectation that this flexibility will help us to better balance our work and life commitments. So, does a more fluid way of working help banish burnout? Does less physical presence lead to less trust from leaders? And will flexibility for all finally begin to stop the stigma that surrounds parents who go part-time? Guest interview Matt Manners, chief inspiration officer, Inspiring Workplaces Want to skip to a specific section? Here‘s what we talked about: 01:19 Roundtable with Elle, Lu and Patrick 01:22 What inspired to you tackle this topic? 02:47 Are you both card-carrying advocates for flexibility? 03:41 Lu, you became a mum last year - did this change your perspective on the 9-5? 04:48 Patrick, how do you feel about flexibility as a Dad? 05:53 How can leaders help pave the way? 08:49 Is flexibility carrying through to front-line industries, too? 10:09 Do you have any examples of organisations really championing flexibility? 14:01 Interview with Matt Manners, Inspiring Workplaces 15:05 Tell us about your decision to trial the 4 day working week. 16:48 What has the impact been? 19:19 Is there a risk of a negative impact on collaboration and team cohesion? 21:37 What learnings would you pass on to organisations thinking of trialling it? 22.54 Are more unusual flexible perks, like paid sabbaticals, a fad or a shift that's here to stay? 25:21 How do you think we can create more fairness in flexibility? 26:54 Who do you nominate as your 2022 World Changer? World Changers report Join us for 'Let's talk about flex'
April 13, 2022
Delving in to our World Changer on neurodiversity, our podcast host Elle Bradley-Cox explores some Beautiful Minds Whether it’s driven by the business case or the moral case, neurodivergent people are finally beginning to be valued by the mainstream, as several high-profile corporate announcements in 2021 show. But, to make sure this isn’t just a token moment, we need to disrupt hiring policies and change mindsets for the long term. In this episode, we chat with Anthony Friel, who sits on the board of Neurodiversity in Business as chief community officer. He’s also a senior consultant at Deloitte, bringing his business expertise and insights to the charity. But, before that, Hester Lonergan, Russell Norton and Elle Bradley-Cox get together to explore some beautiful minds Guest interview Anthony Friel, senior consultant at Deloitte. Want to skip to a specific section? Here‘s what we talked about: 00:00 Intro to the episode. 01:03 Roundtable with Elle, Hester and Russ 01:10 Hester, what inspired you to write about this subject? 04:54 Russ, from your perspective as a D&I champion, what conversations have you seen? 08:50 How can we start to break down some of the cliches around neurodiversity? 14:38 What considerations should we have for neurodiverse colleagues in the workplace? 24:41 Interview with Anthony Friel, senior consultant at Deloitte 25:12 Tell us about your work on the board of Neurodiversity in Business 28:57 Where does your passion for helping neurodivergent people come from? 31:52 What's changing the conversation in businesses? Is it allyship? Is it activism? 36:09 Tell us about how intersectionality impacts the conversations you're having 39:49 What does nurturing neurodivergence look like at Deloitte? 43:56 What do HR and IC teams need to do to help move the needle? 49:32 Who do you nominate as your 2022 World Changer? Join our webinar: We'll be sharing practical tips and in-house experiences on how to nurture neurodiversity: Sign up: https://attendee.gotowebinar.com/register/6665633533839043596
March 02, 2022
Back to the future
Welcome back to season two of the World Changers podcast, a companion to our 2022 report. If you haven't read it yet, dive in here: https://scarlettabbott.co.uk/world-changers-2022 *** War. Famine. Plagues. Natural disasters. Humanity has had its fair share of tumultuous times and disruptive events. How can we harness the lessons of the past so that we’re not doomed to repeat them? If 2020 was the year of reaction, and 2021, the year of reflection, then 2022 is most definitely the year of action. A time to put into practice the things we’ve learned. Where do we start? Our lead behavioural scientist Lindsay Kohler chose this theme as her World Changer for our 2022 report. Later in this episode, we chat with Kevin Chappel, Communications Business Partner at Electrocomponents about workplace 5.0. But, before that, Lindsay and I got together with our cultural anthropologist Dr Alex Gapud to take some lessons from the past ... SKIP TO A SECTION 0.22 Intro to the session 1.40 Roundtable with Elle, Lindsay and Alex 29.15 Interview with Kevin Chappel *** Join us for our Back to the Future webinar. 4pm Thursday 24 February https://attendee.gotowebinar.com/register/2362872898825210894
February 02, 2022
Goodbye 2021 ...
Hello World Changers fans. Those of you who've been tuning in for a while now may be wondering what's happened. Rest assured, dear listeners, we have not replaced our beloved Elle Bradley-Cox. Rather, we've turned the mic around to chat with our velveteen voiced host as we reach the end of this year's series. As we wrap up the year, and look ahead to what's on the horizon for 2022, marketing manager Kate Went caught up with Elle to find out what she's unearthed about World Changers through the medium of podcasting, and how that's felt, from the heady thrills and sound spills of 'you're on mute' and the distractions of the ice cream van chimes, to the deeply insightful moments and personal truths of the past year. We also chat with behavioural scientist Lindsay Kohler to find out whether 2022 will bring us all the fresh start we've been craving? And we throw a few bloopers in from this year for good measure. Skip to a section 00:00 Introduction 01:16 Blooper reel 02:17 Turning the mic back on Elle 14:00 Elle chats with Lindsay Kohler about fresh starts 20:25 Thoughts from the comms community World Changers 2022 is coming soon. Want to be notified when it lands? Sign up here: https://scarlettabbott.co.uk/world-changers-2022
December 01, 2021
A question of trust
For too long, the perception of ‘getting the job done’ was tied to visibility. If an employee was in their seat, then they must be doing their job, right? We can debate the rights and wrongs of presenteeism, what we can’t deny is that it’s rife in business. Or it was, pre-pandemic. Now, the challenge facing employers is a different one. Alarmingly it resulted in a sales boom of monitoring software. Now, as we find ourselves considering hybrid working models, how will the relationship between employee and employees shift? How do we maintain trust for those working remotely, particularly as some colleagues return to the traditional line of sight? Can trust ever be truly equitable? And what part does internal comms play in helping build that sense of colleague confidence? Senior writer Patrick Halkett chose this theme as his World Changer for our 2021 report. Later in this episode, host Elle Bradley-Cox chats with Rob Briggs, director of Graystone Communications, to explore his contribution to the IABC Global Handbook, looking at the different components of organisational trust. Before that, Elle and Patrick sit down to talk trust. TIMESTAMPS 00:00 Intro to the episode. 01:29 Roundtable with Elle and Patrick 01:33 Interesting that you chose to cover Trust again for World Changers. Are you a particularly paranoid person? 03:18 You mentioned the rise of monitoring software. Do you think this is a sea change or just an initial knee-jerk reaction? 04:28 In the report you talk about managers role in building trust. What is your view? 07:29 Do you think we're at risk of bias in a hybrid workplace between people who are physically present, and those who aren't? 9:20 What can we do to help foster greater trust in the workplace? 11:59 Technology - a force for good or bad, when it comes to trust? 14:00 What role does IC play in terms of organisational trust? 18:38 Interview with Rob Briggs, director, Graystone Communications 19:09 What did you discover about trust in your research for the chapter in the IABC Global Handbook? 25:13 Has the pandemic had a positive or negative impact on organisational trust? 31:13 Have you ever met a leader who didn't think organisational trust and truth was important? 37:23 If trust has been eroded in a workplace, can it be built back? 39:34 Is it possible to measure trust? 42:28 What can IC teams do to foster truth in their organisations? 48:20 Who do you nominate as your 2021 World Changer?
November 01, 2021
Self and safety
18 months of Covid-19 related anxiety, a looming threat of climate devastation, political fractions, and the rumblings of war. Never have we all felt so vulnerable at the same time. It’s an existential crisis on a global scale – and a fascinating anthropological study. So, what does a chronic feeling of vulnerability do to us? Recognising our response to risk, and helping people address it, can give us the tools to banish the burnout that comes with chronic and sustained stress. How can we do that in the face of so many threats and challenges? Who has the responsibility of taking on that task? And where do you even start? Cultural anthropologist Dr Alex Gapud chose this theme as his World Changer for our 2021 report. He joins lead behavioural scientist Lindsay Kohler and our host Elle Bradley-Cox to talk self and safety. Later in this episode, Elle chats with Janet Lessells, senior internal communications manager at SGN to get her views on creating an environment where employees feel safe to speak up. TIMESTAMPS 00:00 Intro to the episode. 01:25 Roundtable with Elle, Alex and Lindsay 01:27 What impact does prolonged stress have on our wellbeing? 11:45 What does a lack of boundaries do to our psychological safety? 15:35 Do you have examples of where psychological safety has been compromised in a workplace? 18:50 What about examples of where it's done well? 26:07 Whose "job" is psychological safety? 27:25 How can we encourage psychological safety in a hybrid workplace? 31:30 Interview with Janet Lessells, Internal Communications Manager, SGN 32:01 What does psychological safety mean to you? 35:06 Why is it particularly important at SGN 36:18 Can you share an example of where people have needed to speak up recently at SGN? 37:33 Do you think people will lose the ability to be as open as they have been as we move to hybrid working? 39:30 What will best make people feel safe to speak up at work? 42:24 Who do you nominate as your 2021 World Changer?
October 08, 2021
Smells like team spirit
Zoom fatigue, long days spent alone in spare rooms, the absence of the watercooler. The face-to-face famine that lockdown gave us definitely impacted our wellbeing. But what about our cultures? Without those spontaneous moments of connection, our lives become more regimented and, for some, the cultural cornerstones found in the office felt very far away. Many reported a feeling of disconnection after the novelty of virtual quizzes wore off. While the world may now be opening back up, the shift towards a hybrid future leaves us in cultural hinterland. How can we as internal communicators, help to bridge the divide to maintain cohesion? Senior consultant Lisa Hawksworth chose this theme as her World Changer for our 2021 report. Host Elle Bradley-Cox joins Lisa, and head of client experience Russ Norton for a very cultured conversation. And later in this episode, Elle chats with director of communications Sen Sami to find out how she’s channelling her passion for culture at aerospace and defence company Raytheon. 01:25 Roundtable with Elle, Lisa and Russ 01:25 What have you observed about workplace culture since the pandemic? 03:38 Are there cultures that sank or swam during Covid? 04:53 Can you replicate cultural markers without a physical workplace? 09:36 How can change the perception of culture as a 'fluffy nice to have?' 17:15 Will culture be influenced by a changing jobs market and talent pool? 21:21 Interview with Sen Sami, director of communications, Raytheon UK 21:49 You have a new initiative called 'High Performance Culture' - tell us about that 25:38 Did the pandemic change the course of direction for that project? 27:16 How did you keep culture front of mind amid all the change and challenges? 28:40 What drives Raytheon UK employees? 30:29 What has the pandemic taught you about trusted and non trusted sources? 31:01 Who would you nominate as your 2021 World Changer?
September 03, 2021
We don’t need no education. Or do we? The current education system has long been based on a narrow and linear learning structure, assessed by arbitrary markers. At school we work towards grades that, on paper, indicate a level of competence. But when we move from learning to earning, we’re often ill prepared to meet our employers’ expectations. It can be quite the culture shock. And what about those learners who march to the beat of their own drum? Busy teachers don’t always have the resources to offer the learning styles they need to thrive, so they don’t. After a year of major disruption to our education systems, and with the world of work facing skills shortages and succession challenges, what can we do to bridge the gaps? Host Elle Bradley-Cox is joined by the author of this World Changer, Alastair Atkinson, and marketing manager Kate Went, as well as special guest Sarah Magee, Professional Development Manager at the IoIC, as they go back to school. Want to skip to a specific section? Here's what we talked about: 00:00 Intro to the episode. 01:27 Roundtable with Elle, Alastair and Kate 01.32 Al, why did you choose this theme? 03:35 How important is talent attract right now and how does it link to brand? 07.19 What impact has Covid had on the education system? 13.38 What about work experience. Is it worth it? 16.38 What about diversity when it comes to talent attraction? 20.04 What can we be doing to bridge the gap between learning and earning? 23.20 Interview with Sarah Magee, professional development manager, IoIC 23.51 Have your views on the education system changed since you wrote for our report? 26.43 How can we as IC prosfessionals help create meaningful change in the system? 30.00 Are we seeing the IC talent pipeline changing now? 33.02 What are the biggest skills gaps in our industry right now? 34.06 Who do you nominate as your 2021 World Changer?
August 10, 2021
Vive La Revolution
Hierarchy is a staple of corporate life. Careers have been built on it, power is wielded through it, and those at the top of the ladder aren’t going to cede their place easily. But now we’ve glimpsed into the CEO’s bedroom, and seen frontline colleagues transform into superheroes, how will that revolutionise stereotypical workplace structures? The pandemic may have accelerated the operational transformation of many businesses, but can we genuinely say the same about internal hierarchies? While we may have been presented with an opportunity to reinvent, the appetite to do so has been lukewarm in many boardrooms. So, is it time to shake up the status quo? What are the opportunities for businesses willing to break with tradition? What are the risks for those who aren’t? Senior consultant Daniel Lambie chose this theme as his World Changer for our 2021 report. Host Elle Bradley-Cox chats with Daniel and scarlettabbott co-founder Rachel Thornton to get their views on whether hierarchy still has a place in our new world of work. And, later in the episode, guest Kate Shaw, senior internal comms manager at Nationwide shares her thoughts on what the future of work means for organisational hierarchies. Want to skip to a specific section? Here's what we talked about: 00:00 Intro to the episode. 01:30 Roundtable with Elle, Daniel and Rachel, exploring the rise of employee activism. 00:50 Now we're transitioning to a hybrid world of work, will all those possibilities vanish? And what's the effect it will have? 04:28 Let's talk about the place for hierarchy in a post-pandemic workplace. Do you feel like that will have to change in some organisations? 09:58 Who's doing this well at the moment when it comes to evolving the hierarchy? 11:16 Framing is really important. People can be turned off by words like "policy" and "process". What are the ways people are making this sound sexy to employees? 12:16 How do how do good leaders balance the risk that comes with being more agile? 19:18 What should organisations and good leaders be thinking about right now? 21:48 Remote working brought a kind of 'digital democratisation' for quieter voices. Will we lose that as the start to return to previous ways of working? 25:21 It's a big leadership mindset to flip from command and control to enabling. What will that take from leaders? 28:04 Do you think businesses are ready at this point to truly embrace change? 30:00 A conversation with Kate Shaw, Nationwide, about the organisation's future of work plans and the impact on it's structure. 33:50 Nationwide has been so progressive with your future of work vision. How has it landed with various levels of leadership and management? 35:56 You mentioned, 'if one person's virtual, then everybody should be virtual' - how does this look going forward? 38:40 How do you think the future of work vision will affect your hierarchy at Nationwide? 40:44 Did Nationwide have aspirations to flatten the hierarchy pre-pandemic? 42:54 What are you doing to equip your leaders for success? 46:31 It might be too soon to tell, but how is colleague perception and expectation of leaders to follow through? 52:46 Who would you nominate as your 2021 World Changer?
July 07, 2021
The great awakening
Diving in to another topic from our 2021 World Changers report, Elle Bradley-Cox explores the rise of activism. Switched on, tuned in, politically aware. Woke. Every generation has its own expression for activism. Whatever you call it, 2020 was one of those landmark turbulent years when it took an angry and bloody leap forward. Being locked down made us wake up. A year on from the death of George Floyd, and in the wake of Sarah Everard’s murder, political scandals, social unrest and a burgeoning climate crisis where black, minority and indigenous communities are disproportionately affected, how much has really changed? We may be louder at vocalising the injustices we see in the world, but it doesn’t stop them happening. And as the slow pace of change and reform causes our frustrations to mount, we often look to our employers, hoping to see them throw their considerable power and weight behind the causes we care about. Too often, they’re found wanting. Elle Bradley-Cox joins head of client experience and D&I champion Russ Norton and senior writer and sustainability maven Jacey Lamerton to answer the question, can we really ban this politics from the factory floor? And should we keep the status quo as we pretend to embrace all views? Or no views at all? Whatever we decide, internal communicators are in the seat of power. Guest interview Sally Bucknell, Director, Diversity & Inclusiveness at EY
June 07, 2021
Stigma in the shadows
Diving in to another topic from our 2021 World Changers report, Elle Bradley-Cox explores taboo topics in the workplace. Do you remember when talking about your mental health at work was off-limits and considered a massive overshare? Unwritten social rules dictated that certain topics were off the table. But the Covid catalyst meant we had a collective shorthand to point to. We were ‘all in the same boat’. It was ok not to be ok. It always should have been – but the stigmas associated with taboos made them impossible to explore openly. But now, the floodgates are open. Organisations are restructuring their benefits, examining their policies and putting mental health centre stage. For some, the gesture is still more performative than productive. But the conversation has well and truly started. So, what’s next? From periods to politics, menopause to money, what are the taboo topics lurking in the shadows? And how can we in internal comms, help bring them into the light? Elle Bradley-Cox joins lead behavioural scientist Lindsay Kohler and head of client experience Russ Norton to share the stigmas they believe should be brought out of the shadows. Guest interview In this episode, we turn the mic back on ourselves, for a candid conversation with senior consultant Alastair Atkinson about his experiences with anxiety and depression, and his thoughts on what organisations can do to best support their people. 01:44 Roundtable with Elle Bradley-Cox, Lindsay Kohler and Russ Norton, exploring taboo topics in the workplace. 01:51 Lindsay, what made you want to explore stigma specifically? 02:32 After 2020 many topics are out in the open. From mental health to BLM, how do we decide where to focus our energy? 05:15 These topics can be a lot to tackle. Is there a good place to start? 07:35 The pandemic was a door opener for the conversation about mental health. So, what's next? Where do we do from here? 09:42 What are some of the taboos not yet on our radars? And will anything be off limits in the future? 15:26 Thinking about our new hybrid world of work, are there stigmas that could be exacerbated? 18:15 What conversations have clients been having about the hybrid workplace? 19:15 What are our audiences telling us about workplace taboos? How do we make D&I more relevent to the reluctant? 20:40 A candid conversation with Alastair Atkinson, discussing his experiences with mental health, and reflections on what employers can do to support their people.
May 06, 2021
The quiet captain
Think about a leader you know and what springs to mind: leadership or loudership? Fortune favours the brave and, in our age of influence, the person who shouts the loudest is often the one who gets listened to. After all, building a personal brand comes with certain expectations that a leader should be loud, proud and physically visible. But in 2020, those who thrive on communicating to crowded rooms had to step back behind the screen. It became clear just how little good leadership has to do with making a speech, and how much it has to do with making a mark. So, what does leadership look like now? As we face into a hybrid world of work, what will we want from the people in charge? And, after a year of digital democratisation, will we look to new voices to lead the way? Senior consultant Steph Finn chose this theme as her World Changer for our 2021 report. In this epiode, Elle Bradley-Cox joins Steph and scarlettabbott managing director Jeremy Petty for a candit conversation about leadership over the last 12 months. Elle also grabs some time with quiet leader coach Iain Wilkie to get his views on supporting quieter voices in the workplace.
April 06, 2021
Time stamped videos, estimated reading times, those little dots that show how many images are left to scroll through. It’s all about managing our expectations around time and effort. This is where our ‘busy, busy, busy’ culture has brought us. And if it’s happening in our leisure time, you can bet it’s happening even more at work, where people, projects and pressures relentlessly compete for our consciousness and it can be a noisy place online. How can you prioritise information if everything’s important? Host Elle Bradley-Cox talked with head of creative Craig Bentley and senier writer Patrick Halkett about how we share information now. Elle is also joined by special guest Professor Paul Wells, a director of the Animation Academy and internationally established screenwriter, about how our own story arc is changing the media we consume. To read the full World Changers report, go to www.scarlettabbott.co.uk/topic/world-changers-2021 *** Skip to a section 0:00 Introduction to the session 1:38 Elle, Craig and Patrick discuss changing media 20:25 Elle chats with Professor Paul Wells
March 01, 2021
Nurture your networks
In the first of our World Changers deep-dives, Elle Bradley-Cox explores 'Nurture your networks'. Elle joins topic author Tony Stewart (head of digital) and Jacey Lamerton (senior writer), to look at the impact community networks had in 2020 and whether these channels will thrive or become a wild, wild west in the year ahead, covering: What is the online networks landscape like right now? What typical pitfalls do internal comms teams face when launching or maintaining online communities? Let’s talk about citizen journalism and self-initiated content – how can we balance freedom with structure? How about writing for online? How can we crowdsource and tap into the very best of the online world? What excites you about online communities in 2021? And is there anything concerning to consider? Guest interview Elle also speaks with Kate Forgione, CEO of Customer Success Network. A former Yammer and Microsoft employee, Kate is a passionate advocate for community centric technology. She shares her advice for building a solid business case for the community manager in your internal comms team. *** To read the full World Changers report, go to www.scarlettabbott.co.uk/topic/world-changers-2021 *** Skip to a section 0:00 Introduction to the session 1:15 Elle, Tony and Jacey talk community networks 31:25 Elle chats with Kate Forgione, CEO of Customer Success Network
February 01, 2021
Welcome to World Changers.
A taste of what's to come. Alongside the release our 2021 report, we're excited to launch World Changers - The Podcast. Each month, we'll be taking a deeper look at the trends shifting and evolving our world of work, featuring interviews with key experts. Join our host Elle Bradley-Cox as she takes us on this year's World Changers journey. And don't forget to explore the interactive World Changers 2021 report at scarlettabbott.co.uk/topic/world-changers-2021.
January 20, 2021