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The Places We'll Go Marketing Show

The Places We'll Go Marketing Show

By The Places We'll Go Show

Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.

Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
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Economist to the Chief Marketing Officer at HSBC

The Places We'll Go Marketing ShowJul 01, 2022

00:00
43:24
From Subscribers to Fans: Catherine Newman's Marketing Journey

From Subscribers to Fans: Catherine Newman's Marketing Journey

Join us as we glean wisdom from Catherine Newman, a seasoned executive leader who served as EVP of Marketing at WWE. Delve into discussions on consumer behaviour, brand loyalty, and effective team dynamics. Explore the principles of humility, experimentation, diversity, and legacy that underpin successful marketing strategies. Uncover the nuances of language and the shared responsibility inherent in navigating risks. With Catherine's broad expertise spanning diverse industries, this episode offers invaluable insights for marketers seeking to make a lasting impact. Tune in to elevate your marketing know-how with Catherine Newman's wealth of experience and expertise.

Mar 26, 202447:28
Decoding Advertising's Commercial Realities with Tom Lewis

Decoding Advertising's Commercial Realities with Tom Lewis

Join us as CFO & COO Tom Lewis offers a reality check on marketing's commercial challenges. From pricing leverage to negotiating dynamics, Tom unveils insights crucial for success. Explore pearls of wisdom on diversification, DEI challenges, and continuous learning in a rapidly evolving landscape. Tune in for pragmatic advice and invaluable perspectives from a seasoned expert shaping the future of marketing.

Mar 21, 202444:24
Marketing Superpowers with Suresh Balaji, CMO at Lloyds Banking

Marketing Superpowers with Suresh Balaji, CMO at Lloyds Banking

Embark on a captivating journey through the world of marketing with Suresh Balaji, the mastermind shaping Lloyds Banking Group's marketing landscape. Join us as he unravels the secrets of his extraordinary career, moving from early hesitations to fully embracing the enchanting realm of brand-led experiences. Discover the pearls of wisdom he has gained; the transformative power of courageous kindness, and the untold stories behind his passion for Superman comics. This episode is a must-listen, promising an enthralling mix of insights, inspiration, and a touch of marketing magic.

Mar 13, 202454:01
Beyond the Brief: Navigating Marketing Realities with Martin Troughton

Beyond the Brief: Navigating Marketing Realities with Martin Troughton

Join host Mark and Ritchie in a compelling conversation with marketing veteran and Chairman of the Marketing Skills Trust, Martin Troughton.


Delve into Martin's unconventional journey, discussing the industry's dynamics, the interplay between structure and chaos, and the nuanced relationship between brand and performance marketing.


Discover the significance of continuous learning, inclusion, and embracing mistakes. The episode concludes with gratitude for Martin's holistic contributions, making it a valuable listen for anyone navigating the complex world of marketing.

Mar 03, 202438:04
Sustainability and Spirits: Cristina Diezhandino, Diageo's CMO Speaks

Sustainability and Spirits: Cristina Diezhandino, Diageo's CMO Speaks

Explore the dynamic world of marketing leadership in our latest episode featuring Cristina Diezhandino, Chief Marketing Officer at Diageo. Amidst global challenges like COVID and geopolitical shifts, Cristina shares her journey steering one of the most significant CMO roles worldwide with gusto and optimism. Uncover the heart of Diageo's business, centred on socializing and creating valuable connections. Gain insights into the delicate balance of creativity and precision, and discover how Diageo leads in sustainability, from circular packaging to paper bottles. Join us for a journey through the strategic and innovative landscape of Diageo's marketing under Cristina's visionary leadership.

Feb 27, 202445:32
Love, Empowerment, and Marketing with Naomi Walkland VP at Bumble

Love, Empowerment, and Marketing with Naomi Walkland VP at Bumble

Embark on a journey through Bumble's remarkable marketing with Naomi. From the dating Sunday excitement to a broader cultural movement, discover how Bumble's mission for women empowerment redefines the online dating space. Naomi emphasizes the power of family support, making bold moves, and creating global conferences to inspire others. Explore Bumble's Christmas campaign creativity, advocacy's role, and the importance of innovation with accountability. Uncover the key to marketing success: being people-first and investing in teams. Join us for a brief but impactful exploration of Bumble's marketing triumphs and insightful strategies.

Feb 22, 202445:11
The Art of Risk: Mastery in Strategic Decision-Making with Jane Stiller CMO at ITV

The Art of Risk: Mastery in Strategic Decision-Making with Jane Stiller CMO at ITV

In this compelling episode, we unravel the intricacies of strategic decision-making with Jane Stiller, the visionary Chief Marketing Officer of ITV. Join us as Jane takes us through her journey and shares the art of risk, highlighting the delicate balance between calculated strategy and embracing uncertainty. Explore the pivotal role of ITV X and the insight into how cool, calculated decisions can be the key to success when grounded in a deep understanding of customers and market dynamics. Discover the nuanced approach to risk-taking and the profound impact it has had on ITV's strategic imperatives. Jane Stiller's expertise in turning risks into opportunities makes this episode an invaluable resource for marketers navigating the dynamic landscape of the business world. Tune in to uncover the art of risk through the lens of a seasoned marketing leader.

Feb 15, 202439:18
Empowering Youth: Transformative Insights for 2024 with Jamie Masraff, CEO at Onside

Empowering Youth: Transformative Insights for 2024 with Jamie Masraff, CEO at Onside

Discover the impactful work of Jamie and Onside as they navigate the challenges young people from deprived areas face outside the classroom. Jamie shares insights into the transformative role of youth workers, spotlighting Archie's inspiring journey. Dive into the necessity of a mindset shift for underprivileged opportunities, the contagious power of confidence, and the crucial involvement of empathetic employers, all framed within the context of Onside's mission. Join us for a glimpse into 2024, where positive change and youth empowerment take centre stage.

Feb 06, 202444:57
Beyond Pain: Revealing secrets of resilience and human irrationality with Dan Ariely

Beyond Pain: Revealing secrets of resilience and human irrationality with Dan Ariely

Embark on a transformative journey with our esteemed guest, Dan Ariely, renowned professor and behavioural economist, as he fearlessly navigates disbelief, death threats, and profound challenges. In this riveting episode, Ariely shares insights on resilience, not merely as bouncing back, but as the art of walking through life. Drawing inspiration from luminaries, he reflects on finding ways to dance between life's raindrops, steering through adversity. From overcoming severe burns to contemplating the essence of a good end, Ariely touches on generosity, fairness, and enduring the human spirit. Ariely's shared insights offer hope for positive change, making this episode an unmissable exploration of transformative resilience.

Jan 30, 202454:08
Lessons from the Father of Modern Branding - David Aaker Vice Chairman at Prophet

Lessons from the Father of Modern Branding - David Aaker Vice Chairman at Prophet

Welcome to this captivating episode of our marketing podcast, where David Aaker, Vice Chairman at Prophet, a luminary in branding, shares his journey from brand equity to multidimensional branding. In this insightful conversation, he explores portfolio management, the purpose of brands, and their impact on social programs. Acknowledged as the father of modern branding, David's wisdom and trailblazing efforts inspire continued passion for writing and authorship. Join us in uncovering the origins of ground-breaking concepts that now shape the mainstream branding landscape. A privilege to learn from a true visionary!

Jan 23, 202433:45
How to Embrace Exponential Change with Oliver Yonchev, the Founder of Flight Story

How to Embrace Exponential Change with Oliver Yonchev, the Founder of Flight Story

In this episode, we talk to Oliver, the Founder and CEO of Flight Story, a company that keeps brand at the forefront of what's possible, using the latest in tools and techniques such as AI. Oliver shares his journey from Barnsley, England, to becoming a successful entrepreneur and speaker. He also reveals how he overcame the challenges and opportunities of exponential change in his life and business. We learn from his insights and stories on topics such as the psychological impact of the subliminal messages we receive as children, the difference between being comfortable and being uncomfortable, and the evolution of artificial intelligence from curation to creation. This episode will inspire you to think differently and seize the exponential opportunity that artificial intelligence offers. Tune in and enjoy!

Jan 16, 202446:43
Beyond Constraints: Michelle McEttrick's Insights on Varied Career Paths and Sustainability

Beyond Constraints: Michelle McEttrick's Insights on Varied Career Paths and Sustainability

Join Michelle in this episode as she shares her unique perspective on starting 2024 with a lighthearted holiday detox. Michelle emphasizes the importance of setting intentions without constraints, reflecting on her career journey marked by versatility across various agencies and sectors. The conversation delves into her 50/50 career philosophy, her impactful role at Primark driving sustainability, and insights into cultivating a customer-centric market approach. Michelle concludes the discussion with a call for a kinder world, leaving listeners with both insightful and motivational takeaways. Tune in for valuable perspectives on career development and sustainability leadership.

Jan 09, 202438:44
Under Pressure: A Creative Entrepreneur's Guide with Marc Nohr

Under Pressure: A Creative Entrepreneur's Guide with Marc Nohr

Embark on a captivating exploration of creativity, leadership, and personal growth with Marc Nohr, a distinguished creative entrepreneur and current Fellow at The Marketing Society. In this episode, Marc shares his transformative journey from uncertainty to mastery, delving into the crucial role of pressure and the delicate balance of authenticity in challenging situations. Trace the unconventional path that led Marc to the role of Managing Director, unravelling the secrets of discipline and creativity. Gain valuable insights into leadership, experimentation, and the unwavering pursuit of excellence. This episode offers a profound glimpse into Marc Nohr's inspiring narrative, enriched by practical advice, wisdom, and a touch of humility.

Dec 12, 202342:09
The Power of Contagious Content: Insights from Paul Kemp-Robertson

The Power of Contagious Content: Insights from Paul Kemp-Robertson

Join us in this captivating episode as we sit down with Paul Kemp-Robertson, Co-Founder at Contagious and Co-author of 'The Contagious Commandments.' Paul has recently taken on a new role as Chief Content Officer at WARK and LIONS. Delve into the pages of his remarkable journey into publishing, exploring the intersections of creativity, marketing, and contagious ideas. Gain valuable insights into the process of co-authoring a compelling work and discover the secrets behind the success of Contagious, a trailblazing platform in the world of marketing. Tune in for a behind-the-scenes glimpse into the contagious creativity that has made Paul a driving force in the industry.

Dec 05, 202340:38
From YouTube Star to Marketing Maven: Caspar Lee's Journey

From YouTube Star to Marketing Maven: Caspar Lee's Journey

Join us for an enlightening episode as we engage in a conversation with the renowned Caspar Lee, once a YouTube sensation and now a leading figure in the realm of influencer marketing. Caspar takes us through his compelling journey, shedding light on his transition from a celebrated content creator to a key player in the world of influencer marketing. Explore Caspar's remarkable insights as he delves into the intricacies of influencer marketing, offering invaluable wisdom and practical advice. Gain firsthand knowledge on how he utilized his background as an influencer to carve a path in marketing, leveraging his expertise to establish successful collaborations between brands and digital content creators.

Nov 03, 202335:47
Slow the F*ck Down with Emma Harris, CEO of Glow London

Slow the F*ck Down with Emma Harris, CEO of Glow London

In this episode, we sit down with Emma Harris, the visionary CEO of Glow London. Emma's journey is nothing short of inspiring.
Emma's perspective on manifestation goes beyond the ordinary, emphasizing belief, mindset, and conscious thoughts. Her journey, from this unique approach, has led to incredible outcomes, shaping the life she envisioned. We also explore her movement, "Slow the F*ck Down," redefining success as a balance of well-being.
Tune in to discover Emma's formula for success and her aspiration to create a lasting impact beyond material gains. Emma's story is a testament to the power of belief, manifestation, and a holistic view of success.

Sep 15, 202346:17
Marketing for a Better World: Jeremy Gilley MBE, Founder of Peace One Day
Sep 01, 202339:23
Bright ideas, Built to Scale with Pip Jamieson Founder The Dots

Bright ideas, Built to Scale with Pip Jamieson Founder The Dots

Discover the genius behind creative networking in our episode, "Bright Ideas, Built to Scale." Join Ritchie and Mark as we chat with Pip Jamieson, Founder of The Dots. Unveil the journey of turning a spark of innovation into a thriving platform connecting creative professionals and beyond. Dive into Pip's design-inspired origins, and learn how she reshapes collaboration and community. Get inspired by insights on diversity, inclusion, and breaking industry norms. Tune in for a dose of entrepreneurial wisdom and fuel your own bright ideas. Subscribe now for an illuminating conversation that's all about creativity, growth, and the art of scaling success.

Aug 18, 202342:06
Listening to the voice of Britain with Nathan Ansell Customer Director at Waitrose

Listening to the voice of Britain with Nathan Ansell Customer Director at Waitrose

In this captivating episode, we sit down with Nathan Ansell, Customer Director at Waitrose, an esteemed British supermarket chain.

Discover the secrets behind Nathan's exceptional team leadership as he guides his colleagues to marketing excellence. 

Explore the significance of seeking help from others, as Nathan believes in the power of collaboration. He wisely puts it, "Dreams are not microwaveable," emphasizing the importance of patience and seeking support from peers in achieving long-term success.

As Nathan often reminds his team, "If you fail to plan, you plan to fail." Strategic planning, coupled with mutual support, is the cornerstone of his approach. 

Tune in to be inspired by Nathan Ansell's journey, truly listening to the voice of Britain. Subscribe now to elevate your marketing and leadership skills.

Aug 04, 202342:19
Marketing Career Makeover: Insights with Crystal Eisinger - Google, Ex-CEO, Forbes 30 Under 30

Marketing Career Makeover: Insights with Crystal Eisinger - Google, Ex-CEO, Forbes 30 Under 30

In this captivating episode, we delve into the remarkable journey of Crystal Eisinger, a Forbes 30 Under 30 awardee and prominent figure in the marketing world. From a career at Google to becoming a start-up CEO she has learnt a huge number of lessons along the way. 

 

The episode takes a fascinating turn as Crystal reflects on her career transformation during the challenging times of COVID. From being a start-up CEO to owning a coffee shop, she fearlessly embraced change, gaining invaluable experiences along the way.

 

Today, Crystal is back at Google as a consultant, and her career values have evolved significantly. Discover her insightful perspective on personal growth and how it aligns with her professional goals.

 

As the episode draws to a close, Crystal generously imparts two precious nuggets of advice for aspiring marketers, offering wisdom gained from her extraordinary journey.

 

Tune in to this inspiring episode and learn from the exceptional career makeover journey of Crystal Eisinger, gaining valuable insights to enhance your own marketing career.

Jul 28, 202351:10
Importance of team purpose with Victoria Gosling OBE

Importance of team purpose with Victoria Gosling OBE

In this episode, Victoria talks about how her upbringing influenced her career journey, how she has achieved so much and what motivates her.  

Who is Victoria Gosling OBE?  

Victoria has had an outstanding career to date with many achievements, including being the Chief Executive Officer for Invictus Games 2016 in Orlando and the Military Project Lead for the first Invictus Games (London 2014), inspiring 14 nations and over 400 athletes to compete. She has completed 21 years’ service within the Royal Air Force culminating with the prestigious rank of Group Captain.  

Victoria has served on numerous deployments around the world and prior to the inaugural Invictus Games she was the Base Support Commander for a Support Helicopter Base of 2000 personnel, which provided support to Operation Herrick, Afghanistan.  Victoria is a passionate sportswoman and dedicates most of her spare time promoting sport across various sectors. 

She is Chief Executive for GB Snowsport; Custodian for the Rugby Centurions, responsible for creating Social Impact on a global platform through the rollout of the Centurions Future Leaders Course for children aged between 11 and 18; Invictus Games Strategic Advisor for the UK Delegation Board; and she is a Board Director and Head of Social Impact for a flourishing FinTech Business with a mission to provide solutions at scale, for those who are under served, over charged or excluded by main stream financial services.  

In addition, Victoria is a Newspaper Reviewer for the BBC; a motivational speaker for Inspiring Women; a Senior Military Advisor/Ambassador for the Jockey Club and Sage Global.

Jul 20, 202343:25
Driving change through marketing with Dino Myers-Lamptey

Driving change through marketing with Dino Myers-Lamptey

Dino Myers-Lamptey, Founder of The Barber Shop, has an immense amount of experience with media strategy. As a former MD of MullenLowe’s MediaHub he’s come across a variety of challenges managing large media accounts, while staying innovative. Dino's passion for using marketing to drive positive change is admirable, throughout this episode he mentions that 'if diversity and inclusion was a marketing brief, it wouldn't been solved by now' demonstrating huge true passion.

Sponsored by Marketing Skills Trust and The Marketing Lounge Partnership.

Jul 14, 202349:20
The Road to being made Partner with Kate Mackie, Global iGTM Lead at EY

The Road to being made Partner with Kate Mackie, Global iGTM Lead at EY

Join us in this insightful episode of The Places We'll Go Show as we sit down with Kate Mackie, Global Marketing Director at EY, to explore the journey towards becoming a partner in marketing. Kate shares her personal experiences, challenges, and triumphs, offering valuable insights into navigating the corporate landscape and attaining one of the highest leadership positions. From her early days as a marketer to her current role, Kate discusses the strategic approach that has helped her thrive in a competitive industry. She highlights critical skills and qualities needed for success, such as relationship-building, credibility establishment, and seizing opportunities for growth. Emphasizing the importance of mentorship, networking, and continuous learning, Kate provides practical advice to aspiring professionals. Whether you're aiming for the partnership track or interested in the journey of a marketing leader, this episode will inspire and empower you. Gain invaluable insights from Kate Mackie as she reveals the strategies and mindset required on the road to becoming a partner.

Jun 30, 202339:04
Building advertising that moves a nation with Andy Fowler Founder and Chief Creative Officer at Brothers and Sisters

Building advertising that moves a nation with Andy Fowler Founder and Chief Creative Officer at Brothers and Sisters

Join us as we dive into the world of advertising that moves a nation with Andy Fowler, Founder and Chief Creative Officer at Brothers and Sisters. Discover the secrets behind crafting campaigns that evoke emotions, spark conversations, and ignite movements. Andy, a visionary in the industry, shares his journey and the strategies behind Brothers and Sisters' award-winning work. We also explore his transition to running a non-profit organization, where he continues to use his creative talents for positive change. Whether you're a marketer, advertiser, or intrigued by impactful advertising, this episode unveils the magic of building campaigns that leave a lasting impression on a nation. Tune in to learn from Andy Fowler's expertise and his inspiring journey from advertising to non-profit work.

Jun 23, 202349:03
Carving out a third way in healthcare with Katie Wadey CPO of Simply Health

Carving out a third way in healthcare with Katie Wadey CPO of Simply Health

Join us for a captivating episode featuring Katie Wadey, CPO of Simply Health. Dive into the innovative strategies and disruptive approaches reshaping the healthcare industry as Katie shares her insights. Learn how bridging the gap between traditional healthcare and emerging technologies can improve patient care. Explore the transformative role of digital health solutions, data analytics, and personalized experiences in driving positive change. Hear Katie's call to action as she encourages listeners to take a chance and embrace new possibilities. Don't miss this thought-provoking episode, as we unravel the complexities of healthcare and explore a more accessible, efficient, and patient-centric future.

Jun 15, 202350:45
Building culture from the Bottom up with Jeff Dodds CEO at Formula E

Building culture from the Bottom up with Jeff Dodds CEO at Formula E

Join us in this dynamic marketing podcast episode as we delve into the world of telecommunications with Jeff Dodds, the former COO of Virgin Media. Discover the secrets behind building a transformative culture from the ground up. Jeff shares his journey, from his marketing background to leading Virgin Media's innovative brand. Uncover the strategies that enabled him to foster an engaged workforce and cultivate a customer-centric environment. Gain insights into the role of values, collaboration, and innovation in driving business success. Whether you're a marketing professional or a business leader, this episode offers invaluable lessons in building a vibrant organizational culture from the exceptional Jeff Dodds.

Jun 09, 202338:54
Leading the Sustainability Conversation: Insights from Industry Expert Leo Rayman Founder & CEO at EdenLab

Leading the Sustainability Conversation: Insights from Industry Expert Leo Rayman Founder & CEO at EdenLab

Join us for an enlightening episode as we engage in a conversation with Leo Rayman, a renowned industry expert, to delve into the important topic of sustainability and its relevance across various industries. Leo shares valuable insights on how organizations can effectively embrace sustainability and drive positive change. Explore the power of sustainability as a driving force in marketing, and learn how to navigate the evolving landscape of consumer expectations. Gain inspiration and practical knowledge that will help you become a leader in the sustainability conversation within your industry, driving meaningful change and contributing to a brighter, more sustainable future.

Jun 02, 202341:02
Navigating a Career Around Planes, Ships, and Travel with Katie McAlister, CMO of TUI

Navigating a Career Around Planes, Ships, and Travel with Katie McAlister, CMO of TUI

Join us as we explore the remarkable career of Katie McAlister, CMO of TUI, in the world of travel marketing. Discover the challenges and strategies she encountered while overseeing one of the leading travel companies. Don't miss this engaging episode on navigating a career in planes, ships, and travel.

May 26, 202339:41
Turning fustration to inspiration with Patricia Corsi - Chief Marketing, Digital and Information Officer Bayer Consumer Health

Turning fustration to inspiration with Patricia Corsi - Chief Marketing, Digital and Information Officer Bayer Consumer Health

Discover the remarkable story of Patricia Corsi, Chief Marketing, Digital, and Information Officer at Bayer Consumer Health, as she shares her journey of turning frustration into inspiration. 

 

Join us as Patricia reveals how she overcame challenges and used them as catalysts for innovation. 

 

One example she is most proud of is the launch of the Vaginacademy, so do tune in to learn more about it. Don't miss this captivating episode with one of the industry's most influential leaders in the industry.

May 19, 202356:11
Pioneering a new approach to B2B marketing with Antonia Wade - Global Chief Marketing Officer at PwC

Pioneering a new approach to B2B marketing with Antonia Wade - Global Chief Marketing Officer at PwC

In this episode, we speak with Antonia Wade, a marketing pioneer who has been at the forefront of B2B marketing for over a decade. Antonia shares with us her insights on how businesses can adopt a new approach to B2B marketing, one that is more customer-centric and focused on creating personalized experiences for their clients.

As the CEO of a successful B2B marketing agency, Antonia has worked with some of the biggest names in tech and has helped them drive growth through innovative marketing strategies. She shares some of her success stories and provides tips on how businesses of all sizes can implement a customer-centric marketing approach.

May 12, 202346:49
Getting upstream of the problem with Ben Rhodes - Brand Director at Phoenix Group

Getting upstream of the problem with Ben Rhodes - Brand Director at Phoenix Group

In this episode of The Places We'll Go Show, we sit down with Ben Rhodes, Brand Director at Phoenix Group, to discuss his personal development journey and how it has influenced his approach to marketing. Ben shares insights into his early career experiences, including the challenges he faced and the lessons he learned along the way. He also talks about the importance of continuous learning and personal growth, and how he has made it a priority throughout his career.

May 05, 202343:08
A disruptive leader with Larissa Vince, CEO at TBWA

A disruptive leader with Larissa Vince, CEO at TBWA

In this episode of our marketing podcast, we sit down with Larissa Vince, CEO at TBWA, a disruptive advertising agency known for its innovative and unconventional approach to marketing. Larissa shares with us her insights on what it takes to be a successful leader in today's ever-changing business landscape.

With over two decades of experience in the advertising industry, Larissa has witnessed first-hand how technology and cultural shifts have transformed the way we approach marketing. She discusses how disruptive thinking can help companies stand out in a crowded market and the importance of embracing change and taking risks in order to succeed.

Apr 28, 202344:03
Becoming CMO to attaining an OBE: Lessons from traversing an accomplished marketing career with David Wheldon OBE, Consultant and Mentor

Becoming CMO to attaining an OBE: Lessons from traversing an accomplished marketing career with David Wheldon OBE, Consultant and Mentor

In this episode, join us as we sit down with David Wheldon, an accomplished marketing leader with over three decades of experience.

David has served as CMO for several major brands, including Coca-Cola and Barclays, and has been recognized with numerous industry awards, including an OBE for his contributions to advertising. In this episode, we'll delve into David's journey, uncovering the pivotal moments, challenges, and insights that have shaped his career.

Hosted by industry veterans Ritchie Mehta and Mark Evans , we'll explore David's early career experiences and how they led to his eventual success as a CMO. We'll discuss his approach to building global brands and his strategies for navigating the complex and ever-evolving advertising world.

Apr 20, 202352:17
Unlocking your potential with Gareth Helm NED, Marketing Academy Fellow and Top 100 Most Effective Marketer

Unlocking your potential with Gareth Helm NED, Marketing Academy Fellow and Top 100 Most Effective Marketer

In this podcast listeners can tap into the vast experience and knowledge of Gareth Helm, a highly accomplished NED, Marketing Academy Fellow, and Top 100 Most Effective Marketer. With his extensive background in various marketing leadership positions, Gareth has gained a unique perspective on the industry and how to overcome its challenges.

 

In this podcast, Gareth 'Goose' Helm shares his experience and expertise, providing practical advice on how to unlock your potential and achieve success in the marketing industry. And, just like Goose from Top Gun, Gareth is a supportive wingman, offering guidance and inspiration to help listeners reach new heights in their marketing careers.

 

In addition to his podcast, Gareth has recently published a new book that further explores his insights on unlocking potential in the marketing industry. Whether you prefer to listen or read, Gareth's wealth of knowledge and experience will help you take your marketing skills and career to the next level.

Apr 14, 202344:13
From predicting the power of the internet, to transforming the tech industry with Philippa Snare

From predicting the power of the internet, to transforming the tech industry with Philippa Snare

Philippa has worked in the tech industry for over 25 years, is a qualified web developer and MBA Graduate. She began at Scoot, building a dotcom business growing £100M in Classified Ads and then Yell as Business Development focusing on distribution with multi-national and global partners. In 2000, Philippa joined Microsoft in MSN and grew online Services by 300% in advertising revenue. In 2016, Philippa joined Facebook where she continued her passion for building extraordinary future digital marketing and thought leadership, while driving positive change. Philippa is currently Senior Vice President of EMEA at The Trade Desk, responsible for leading the EMEA operational headquarters, driving revenue generation and new client acquisition strategy across the region. 

In this episode, Philippa shared where passion for demonstrating how the internet can be used for good, how uses her superpower, dyslexia, to fuel her growth and what is has taken to build such a powerful career. 

Apr 06, 202343:23
How to be customer focussed with John Sills, Managing Partner at The Foundation and author of The Human Experience

How to be customer focussed with John Sills, Managing Partner at The Foundation and author of The Human Experience

Join John Sills, a seasoned marketing expert with over 20 years of experience, as he shares his personal journey and insights on how to create a customer-focused marketing strategy. In this podcast, John draws on his extensive experience working with a wide range of clients, from startups to Fortune 500 companies, to offer practical tips and real-world examples that you can apply to your own marketing efforts. In addition, John is a recently published author of the book, The Human Experience. A fascinating read about how organizations can become more customer-focused.

 

Through his engaging storytelling and candid advice, John reveals how he transformed his own marketing approach to put the customer at the center of everything he does. Whether you're a marketer looking to refine your skills or a business owner seeking to build stronger customer relationships, John's experience and expertise make this podcast a valuable resource for anyone looking to improve their marketing strategy.

Mar 31, 202345:36
Dan Knowlton, Founder of Knowlton - Scaling a social media and video production agency with your brother

Dan Knowlton, Founder of Knowlton - Scaling a social media and video production agency with your brother

Dan Knowlton is the founder of Knowlton, a social media and video production agency that he runs alongside his brother, Lloyd. With over a decade of experience in the digital marketing industry, Dan has established himself as a leading expert in the field of social media marketing and video production.


Knowlton has grown from strength to strength, working with clients from a diverse range of industries and helping them to achieve their digital marketing goals. Dan and Lloyd, have worked tirelessly to build a team of talented professionals who share their passion for digital marketing and are dedicated to delivering outstanding results for their clients.


In his podcast, Dan shares his insights and experiences on how he has successfully scaled his agency with his brother. Listeners can expect to gain valuable tips and strategies on how to grow their own businesses, as well as insights into the challenges and opportunities that come with running a successful social media and video production agency.

Mar 23, 202343:11
Becoming a 'Da Vinci Marketer' with Marc De Swaan Arons

Becoming a 'Da Vinci Marketer' with Marc De Swaan Arons

Marc is an acknowledged practitioner, thought leader, consultant and now teacher in the area of global marketing leadership. After a successful 14-year career with Unilever working in The Netherlands and New York and founding the Interactive Brand Center in 1998 - Unilever’s first global internet marketing innovation centre. Marc is author of THE GLOBAL BRAND CEO and co-leader of Marketing2020, Insights2020, and the Growth Study (IRG). Both Marketing2020 and Insights2020 were featured as Harvard Business Review (HBR) cover-articles (in 2014 and 2017), and most recently, his article on the Da Vinci CMO article was published by FAST Company. Marc has learned from and collaborated with many of the world’s most prominent Chief Marketing Officers, and he is a frequent keynote speaker at business schools, companies, and industry conferences.


Sponsored by School of Marketing.

Mar 08, 202342:54
Becoming a renowned clinical psychologist with John Amaechi OBE

Becoming a renowned clinical psychologist with John Amaechi OBE

In what has to be one of our most special epsiode’s we welcomed the formidable Professor John Amaechi OBE to The Places We’ll Go Show, sponsored by The Marketing Skills Trust.

In this interview, John shared his insights on leadership, management, diversity and his journey.

Mar 03, 202349:09
The secrets to understanding your audience with Kristof Fahy, CMO of Moonpig

The secrets to understanding your audience with Kristof Fahy, CMO of Moonpig

In this episode, the current CMO at Moonpig, Kristof Fahy, uncovered what he learnt about the gambling industry during his time at William Hill and Ladbrokes, and how why it took so long to progress, as well as how it did progress. Kristof also dove into the importance of brand assets and how to really understand your customers, a key example was Kristof re-introducing the Moonpig 'pig' to re-connect with their audience. To follow, Kristof uncovered how important promotional psychology is, when it comes to completely transforming lead generation. 


Topics:

  • The progression of the gambling industry
  • Promotional psychology
  • Leadership
  • Brand assets
  • Understanding the customer


Sponsored by The Marketing Society.

Feb 27, 202343:11
The Father Of Modern Marketing, Professor Phillip Kotler

The Father Of Modern Marketing, Professor Phillip Kotler

Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority, the Father of Modern Marketing.

In this episode, we had the privilege of hearing first hand how the 4 P's of marketing were developed, the irrationality of consumer behaviour, the work Phillip is doing with the World Happiness Foundation and the evolution of marketing. 

Sponsored by School of Marketing. 

Feb 16, 202347:08
Re-writing societal narratives with Paul Skinner, Founder of MarketingKind and Author of The Purpose Upgrade
Feb 06, 202342:49
Molecular neuroscience to life at the BBC with Kerris Bright, Chief Customer Officer at the BBC
Feb 01, 202346:46
Destroying rape culture with the Michael Bay of Business, Cindy Gallop
Jan 18, 202343:21
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Self-Made Unicorn Entrepreneur: Refugee To A $4 Billion Valuation

Self-Made Unicorn Entrepreneur: Refugee To A $4 Billion Valuation

Ali Parsa is a serial healthcare entrepreneur, Founder of Circle and Babylon Health, and has made it his life's mission to transform the healthcare industry and make healthcare accessible to everyone around the globe.   The unicorn entrepreneur was listed in The Times 100 people to watch, and was featured in the Maserati 100.

Ali also won the CEO Award by Finance Monthly and ACQ5's UK Game Changer of the Year. He was formerly a UK Cabinet Office Ambassador for Mutuals and the Chair of the Confederation of British Industry (CBI) Tech Forum. He has a PhD in Engineering Physics.  

This was an absolutely profound episode. Ali's story from going from a refugee status to becoming a trailblazing health-tech entrepreneur is simply inspiring. In this episode, he revealed what his life was like before and after moving to the UK as a 16 year old boy, the loneliness of becoming a refugee, as well as the drive it gave him to build the life he dreamt of. Ali also gave us a look into his passion for healthcare, his secrets to becoming so successful in this market, and how his long-term mindset has allowed him to stay so focused.   

Topics: 

  • The role destiny plays in shaping your future 
  • The power you have to be the best version of yourself 
  • The UK vs US healthcare market and culture 
  • Desirable disadvantages 
  • Convincing investors to focus on long-term return 
  • Adopting a growth mindset  


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