The Places We'll Go Marketing Show
By The Places We'll Go Show
Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
Becoming A Trailblazing Marketing Strategist With Zoe Scaman, Founder Of Bodacious
You better be strapped in before you start listening to this episode of The Places We'll Go Show with Zoe Scaman, the Founder of Bodacious. There is no other way to describe Zoe other than an absolute powerhouse! Zoe takes on every challenge that comes her way, despite whether or not she has experience in that field, or if it gets her into trouble from time to time. She has worked on some incredible project from articulating the idea of fandom for Netflix, completely re-branding multiple celebrities, to even re-inventing the Dallas Mavericks! Zoe describes herself as a "Swiss Army Knife" and we cannot dispute that by any means. She is a true inspiration for so many people across the globe and has a energy that is contagious. It's impossible to hear Zoe talk and not want to instantly get up and take life by the horns. Topics: The concept of fandom Cynicism in the marketing world Her "troublesome" childhood Navigating her next chapter as a mother Where Zoe gets her motivation from Pushing the boundaries Her network of "avengers" Her hopes for her newborn Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
December 02, 2022
Breaking down stereotypes with Jason Foo, Founder and CEO of BBD Perfect Storm
Listen to Jason Foo, Founder and CEO of BBD Perfect Storm, as he took us on his journey of life as an entrepreneur, the Founder vs CEO mindset, his passion for breaking down toxic stereotypes in society and why brand needs to take ownership of the power they have. Jason was an incredibly relaxed, humble guest who delve into his passion and the work he is doing on "New Macho" to re-define the definition of masculinity and how we market to men. Topics: A brand's responsibility to break down stereotypes in society Jason's mischievous nature Curiosity Becoming commercially credible New macho Founder vs CEO Becoming a BCORP company Greenwashing Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training programmes.
November 25, 2022
Becoming front of mind with Sophia Angelis, SVP Managing Director, Jack Daniel's Brands at Brown-Forman
The beauty of working with different cultures, having an optimistic outlook, her passion for the Jack Daniels brand and how her career in marketing was a "happy accident", are just some of the topics we dove into in this episode of The Places We'll Go Show with Sophia Angelis. Sophia is the SVP Managing Director, Jack Daniel's Brands at Brown-Forman and has over 25 years of experience in local, regional, and global marketing roles in premium, lifestyle brands. We also had the pleasure of learning about Sophia's inspirations along the way - a big shoutout to Maureen! Topics: Working with different cultures Diversity of thought How Sophia started her marketing career Her passion for the Jack Daniels brand Optimism The power of mentoring Networking Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
November 18, 2022
Distinctive brand assets with Matt Bushby, the Chief Marketing Officer at Rightmove
Matt Bushby, the Chief Marketing Officer at Rightmove, has had an incredibly vast and interesting career that has spanned many industries. In this episode, Matt shared his experience creating distinctive brand assets and campaigns, the power of judgement and intuition, board influence, the power of playing to your strengths and being yourself. It is clear that in some cases, there is no substitute for experience, the best way to learn is through making mistakes of your own. Topics Intuitive decisions Distinctive brand assets The power of being you Always have a marketing toolkit Leadership Board influence Judgement No substitute for experience Sponsored by School of Marketing. Delivering digital and data led marketing apprenticeships and training programmes.
November 11, 2022
Becoming a finalist on BBC's The Apprentice 2019 with Scarlett Allen-Horton
In this episode, Scarlett Allen-Horton talks about working hard not smart, trusting yourself and having faith that you are where you are meant to be. Who is Scarlett? Scarlett Allen-Horton is a top-performing International Executive Search Recruiter, finalist of acclaimed BBC's The Apprentice, Business Partner to British business magnate Lord Sugar and founder of Harper Fox Search Partners, providing diverse executive search solutions for the global energy and engineering sectors. Scarlett is a devoted advocate of equality and is passionate about the elevation of senior female and ethnic minority talent within the business world. In December 2019 Scarlett became a finalist on the acclaimed BBC TV show 'The Apprentice', having recently set up Harper Fox Partners, this was a fantastic achievement and a great opportunity to raise awareness of Diversity and Inclusion within the STEM sectors.
November 09, 2022
The journey to becoming CMDO of L'Oréal UK with Lex Bradshaw-Zanger
In this episode Lex talks about the importance of brand purpose, how to stay two steps ahead and what it took for Lex to get to his current position. Who is Lex Bradshaw-Zanger? Lex’s career has spanned the growth of the web from the 56k modem to 5G mobile, and covered North America, Europe and the Middle East. He is currently the Chief Marketing Officer for L'Oréal UK & Ireland; he has been part of the group since 2016 with roles in the Middle East, Africa and Western Europe. Before joining L'Oréal, Lex was head of digital marketing for McDonald's Europe and part of the Business Partnerships team at Facebook where he worked with a select group of clients to drive better ROI on their marketing investments. He is a 'recovered' ad-man having spent the first part of his career in the agency world, with both WPP and Publicis – his last role was Regional Director for Digital Strategy & Innovation for Leo Burnett MENA. Father of 3 girls, he is a #DigitalNative, Global #geek, and a #Parisian. He balances time between work, the web and family – almost always on his phone.
November 09, 2022
Becoming Managing Director of Iceland Foods with Richard Walker
In this episode, Richard talks about his hopes for the future of Iceland Foods, the importance of sustainability and how his career journey led him to become Managing Director of Iceland Foods. Who is Richard Walker? Richard is Managing Director at Iceland Foods, the company established by his mother and father in 1970. Iceland Foods has mostly recently become known for driving forward the sustainability agenda for UK and global retailers – successfully removing palm oil from all our food and pledging to remove 13,000 tons of plastic from our own-brand products by 2023. He is a proud Trustee of the ‘Iceland Foods Charitable Foundation’, and the conservation groups ‘Fauna & Flora International’ and ‘Surfers Against Sewage’. Richard also sits on DEFRA’s ‘Council for Sustainable Business’ and Greenpeace’s ‘Ocean Advisory Board’. In 2019 he was selected as a Young Global Leader by the World Economic Forum. Richard worked full-time as a shelf-stacker and cashier in London for a year, before becoming a store manager and then moving to Iceland’s head office at Deeside, Flintshire, in 2013. After various head office roles, he became Managing Director of The Food Warehouse, Iceland’s sister chain now with over 130 larger format stores, in 2015. He was promoted to his current role as Managing Director of the Iceland Foods Group in August 2018, overseeing almost 1,000 stores, 25,000 staff and 5 million customers per week. Outside family and business, Richard's greatest passions are trail running, skiing, surfing and climbing all over the world.
November 09, 2022
Becoming Asda's Chief Customer Officer with Meghan Farren
In this episode Meghan talks about how she is preparing for her transition into her new role as Chief Customer Officer at Asda, what she has learnt about herself during the pandemic and how her setbacks allowed her to develop. Who is Meghan Farren? While Megan brings a wealth of experience in strategy, brand management and communications, she is most well-known for building talented, high performing teams and empowering them to deliver bold, courageous work. Before her appointment as CMO at KFC UK & Ireland, Meg held various leadership roles in insight, innovation and communications. Prior to her ten years at KFC, Meg had a track record of driving growth and business change across a broad range of consumer businesses. She began her career at JPMorganChase, then spent five years in strategy consulting across various retail and FMCG sectors, followed by roles in sales, category management and brand marketing at Gu Puds. She is now taking over as Chief Customer Officer for Asda where she will lead the development and strategy of Asda’s total customer proposition, marketing and management of its brands.
November 09, 2022
A side hustle to transforming the world of work with Squiggly Careers with Helen Tupper
Helen Tupper is the co-founder and CEO of Amazing If, a company with an ambition to make careers better for everyone. Together with her business partner Sarah Ellis, she is the author of The Sunday Times number one bestseller The Squiggly Career (Penguin) and host of the Squiggly Careers podcast. In January 2021 they recorded their TEDx talk Why squiggly careers are better for everyone at Abbey Road Studios in London. In this episode of The Places We'll Go Marketing Show Helen, talks about how Amazing If has developed from a small side hustle to a completely new way of transforming the world of work, advice she would give those that are too scared to start their own side hustle and how sticking to her values has led her to where she is today.
November 09, 2022
Life after being CEO at AMV with Dame Cilla Snowball
After two and a half decades of being Group CEO at one of the largest Creative Agencies in the UK, AMV BBDO, Dame Cilla Snowball CBE took a step back to focus on her Grandmother duties with her new Grandson, and explore different opportunities in Science and Property. In this episode, Cilla reflects on her incredible career journey and shares how she became so successful. Cilla continuously gives credit to the opportunities that her peers gave her, despite her incredible talent and passion for the industry, she is a truly humble and inspirational leader that sees the importance of "collaborating like scientists". Cilla also spoke about the reality of being CEO of such a large company and the pressures that come with it, especially while balancing becoming a new mother. She mentions the need to always be plausibly optimistic to support and motivate your employees, as well as, the need to admit mistakes as a leader. But what is clearer than anything is Cilla's values, her family comes before everything... Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
November 09, 2022
Becoming CEO of WPP with Mark Read
In this episode, Mark talks about the importance of diversity and inclusion, the unavoidability of hard work if you want a successful career and the balance between data and creativity. Key Takeaways Hard work is unavoidable Importance of diversity and inclusion in the workplace Finding a balance between data and creativity You can't cruise through life with a sense of entitlement Who is Mark Read? Mark was appointed CEO of WPP in 2018. Since joining WPP in 1989, he has held multiple leadership positions across the company including Head of Strategy and then CEO of WPP Digital where he was responsible for WPP’s first moves into technology. In 2015, he became Global CEO of Wunderman, which he transformed into one of the world’s leading creative, data and technology agencies. Earlier in his career, he co-founded internet start-up WebRewards and specialised in media and marketing as a principal at consultancy Booz Allen Hamilton. Mark was voted the industry’s Most Influential Person of 2019 in Econsultancy’s Top 100 Digital Agencies report and was recognised as a HERoes Champion of Women in Business in 2018, 2019 and 2020.
November 07, 2022
The power of trust with Dan Sherwood, Marketing Director at Santander
The power of trust became incredibly clear in this episode of The Places We'll Go Marketing show with Dan Sherwood, the Marketing Director at Santander. Whether it be in terms of stakeholder management, campaign creation, relationship building and even trusting that you are enough physically, the power of forming relationships that are built on trust is key to building a successful career and this has been proven through Dan's journey. Dan shared his journey of recognising that he is enough and trusting his intuition, we took a dive into the reality of building Santander's campaign and partnership with Ant and Dec, and he shared his thoughts on giving everyone a second chance. Topics: Get comfortable with making yourself known Battling imposter syndrome with work and personal insecurities Trusting your instinct Building meaningful relationships Reverting to data The power of trust Second chances Stakeholder management Sponsored by School of Marketing. Delivering digital and data led marketing apprenticeships and training programmes.
November 04, 2022
Perfection with Sophie Neary, Group Director at Meta
Sophie Neary, the Group Director at Meta, joined us for an incredibly inspiring episode in which her "sunniness", energy and excitement for life was clear. She has been on a journey of accepting that you can't always be perfect but you can always find the beauty in where you are in the moment, without worrying about the future. She is a true activist that encourages others to find the bravery inside of them to also fight for what they believe in. Sophie powerfully ended this episode on the note of "never self reject". Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
October 27, 2022
Understanding what makes people tick with Gary Booker
In this episode we were joined by an incredibly humble marketing leader, Gary Booker, the Chief Marketing and Innovation Officer at Rentokil Initial. Gary's calm, passionate personality shined throughout the whole episode as we spoke about the importance of taking the route that allows you to focus on learning, staying calm in a crisis and putting people first no matter what. He has a passion for understating the psychology of what makes people tick and utilises this knowledge throughout all his marketing efforts. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
October 14, 2022
The harsh reality of losing a loved one with Annabel Venner
This was an incredibly inspirational episode with Annabel Venner, Chair of The Marketing Society Fellows, who has had a whirlwind of a career with over 20 years of FTSE 100 and Blue Chip experience across finance, FMCG, healthcare and ecommerce sectors, and an outstanding record of driving business growth and profitability. In this episode we get to see Annabel's fierce, strong and spirited character that has got her through some incredibly heart-breaking times, and is part of what makes her an amazing mother to her two boys, and a respected leader in our industry. We also touch on the power of connections, why she is passionate about mentoring, and why her 18 year-old self wouldn't recognise her now... Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
October 07, 2022
The joy of discovery with Byron Sharp
In our 100th episode, Byron Sharp, one of the most influential marketers in our industry and renowned Professor and Director Ehrenberg-Bass Institute, joined us on The Places We'll Go Show. From the reality of how brands grow, to cocaine and prostitutes this episode was an absolute whirlwind. Listen now to hear about Byron's passion for discovery and the importance of it, how he became the leader he is today and the power of having an open mind. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
September 30, 2022
Becoming relevant with Paul Coxhill, CEO at WARC
In this episode, we're joined by none other than the CEO of WARC and the Ex-CEO of Lions Intelligence! Paul has had an incredible career which has spanned many corners of the globe, and helped support and develop a range of social initiatives including School of Marketing. In this episode, Paul shares how we as marketers can demonstrate the value of what we do through commerciality and understanding your objectives, as well as how to allow yourself to flourish by resetting and enjoying the journey. Topics: - Being deliberate - Make yourself relevant - Resetting in South Africa - Stop getting in the way of yourself - Enjoying PR and communications - How portray the value of marketing - Climbing to the top of industry Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
September 23, 2022
Typist to CEO of Publicis Groupe, Annette King
This week on The Places We'll Go Marketing Show, we were joined by Annette King, CEO of Publicis Groupe. Annette's self-empowerment and resilience shines through as she speaks about how she bagged her first role in the advertising world and how she preserved at a time when the war of jobs was ever-present. Annette is a true inspirational leader for all, her caring yet hard working nature simply explains how she has built such a successful career for herself. Whether you are already a business leader, or you aspiring to be one, Annette is someone we can all learn from.
September 15, 2022
The power of a community with Ash Schofield
In this episode, Ash talks about the importance of community, what it was like transitioning from CMO to CEO and how his childhood influenced him to be the leader he now is. Who is Ashley Schofield? Ash began his early career days working as a marketing analyst for a distribution company, before switching to the telecoms sector in 1999. He attained roles at BT Cellnet, Genie and O2 before leading the entire marketing team at Tesco Mobile. Six years later, Ash joined giffgaff as Chief Experience Officer and was later appointed as Chief Marketing Officer. Following an outstanding recommendation, Ash was later asked to become CEO of giffgaff, honouring his 13-years of outstanding performance in the telecoms sector. Since joining giffgaff, they have been awarded the uSwitch Network of the Year award for the last 4 years running for their exceptional customer experience, or should I say "member experience".
September 15, 2022
The importance of leadership with Rob Bloom, CMO of Aston Martin F1 Team
In this episode we're joined by Rob Bloom, the Chief Marketing Officer at Aston Martin F1 Team, who shared how his childhood influenced the kind of leader he is today. He has an amazing focus on being a tough, but fair leader who will always have his team's back no matter what. He spoke to us about what it takes to create a loyal fanbase, manage a community of tremendous size, and ensure your fans love you as much as you love them. He is an extraordinary marketer with a fire of determination and passion inside of him that we can all admire. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
September 09, 2022
Life, building the Sidemen brand with Jordan Schwarzenberger
In this episode we had an absolute show stopper join us on The Places We'll Go Marketing Show! Jordan Schwarzenberger, Manager of The Sidemen and native entrepreneur, shared how his whole life has been building up to work on building the brands of the Sidemen. From a young age he had a naturally creative, and entrepreneurial spirit that has led to him building various companies and websites purely our of passion for the craft of brand building. As part of Sidemen's audience when he was younger, and a passionate marketer, he was the perfect person for helping grow the "biggest British cultural export of this generation". In this episode, he shares his views on what it takes to be the best version of yourself, somewhat controversial views on University and the power of exploring different options and avoiding a fear of moving around, especially when you are young. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeship and training.
September 02, 2022
Rebecca Brock and her rooted ambition
In this episode we were joined by Rebecca Brock, Commercial & Customer Director at Costa Coffee. Rebecca started this episode by talking her rooted ambition to succeed and eagerness to continuously challenge herself and her thinking. This has been reflected many time throughout her career like moving to Canada and changing sectors. She is an incredibly strong leader who is proud of her team and always find ways to help progress them, even if she sometimes has to recognise the "ying to her yang" and take a step back. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
August 26, 2022
Being an atypical CMO with David James
David James, Chief Marketing and Corporate Affairs Officer at Hargreaves Lansdown, is an incredibly successful and somewhat "atypical" CMO with an incredibly humble personality despite his success. In this episode he takes a dive into how he perceives success and what it takes to get there, as well as the reality of being a CMO compared to what most people would assume it is like to be one. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
August 23, 2022
Tom Roach the three-time Gold IPA Effectiveness winner
VP of Brand Strategy at Jellyfish and multiple Gold IPA Effectiveness, award-winning marketing communications strategist Tom Roach, joined us in this episode to share how his incredible energy, passion for marketing and positive outlook has allowed him to build an inspiring career doing the things he loves most. Throughout this episode, it becomes clear that Tom is go-getter by nature, a trait he is noticing he passed down to his son, and is continuously looking for new experiences, new connections and new discussions that he can get involved in. He believes this is the key to career building - how do you expect anything exciting to come your way, if you are not doing exciting things? Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
August 12, 2022
Mel Matson's life with ADHD
In this episode, Mel Matson, Marketing Director at The Co-Operative, joined us on The Places We'll Go Show to help shine a light on what life is like when living with ADHD and how she deals with it personally. We here about how Mel only recently found out she is neurodivergent, they ways in which in she copes and the relief she felt when finding out about her diagnosis. Mel has had an incredible career in retail marketing that has allowed her to work in nearly all the top supermarket retailers in the UK, and started from her part-time role in M&S during her teenage years. She also talks about how her childhood has shaped her into the adaptable marketing leader that she is today. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeship and training.
August 05, 2022
The power of being your self with Hamish Goulding
In this episode we're taught by Hamish Goulding, Group Head of Brand Strategy at HSBC, about the power of being your true self but also putting yourself outside of your comfort zone. Hamish often decides to be a "yes man" and always finds himself wishing he did so more, whether that be to attend a webinar, a talk or networking event because of the connections and knowledge he gains every time. Throughout the call he continuously understates how successful he is and mentions how he is privileged to be able to work at HSBC and previous companies. Sponsored by School of Marketing. Delivering digital and data-led apprenticeships and training programmes.
July 25, 2022
The change agent Simon Michaelides
Simon has had an incredible career which has spanned over many industries from FMCG, Media and now Travel. Simon is known as the man that would run towards gunfire while everyone is running away, he has a passion for change and get's his energy from taking on new challenges or projects most people would hide from. In this episode, Simon is open and honest about loneliness, being naturally shy and overthinking which we can all relate to at times. But most of all, Simon is genuine person who has a career we all dream of, yet is still so humble.
July 15, 2022
Economist to the Chief Marketing Officer at HSBC
In this episode, we're joined by Becky Moffatt, CMO at HSBC. Becky has an incredible moral compass and view that you should live a life and career you enjoy and to never stay in the same place if you aren't being fulfilled. She is passionate about spreading awareness of how marketing is more than just comms and portraying how we are all marketers even if if we don't call ourselves one. We hear why Becky feels HSBC's recent "safe spaces" campaign was crucial and how they actually made it come to life to help as many people as possible when they need it most. Sponsored by School of Marketing. Delivering digital and data-led apprenticeships and training.
July 01, 2022
The three-time CEO Andria Vidler, CEO of Tag EMEA
We started this episode by hearing Lindsay Clay describe Andria Vidler as a "calm authority with a sense of steel", and that rang true throughout this episode. Her imposter syndrome, has pushed her throughout her career to build such a strong drive that motivates her to be continuously improving herself and everything she does. She spoke about the importance of creating an encouraging culture that gives her employees the confidence to be creative and take risks without feeling afraid of failing. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
June 10, 2022
The power of understanding your secret sauce with Andy Nairn
This week we were joined by Andy Nairn, Founding Partner at Lucky Generals who demonstrates throughout this episode that understanding your secret sauce is one of the key factors for having a successful career. Throughout, we also talk about privilege, the impact mentoring and reverse mentoring has had on his career, as well as, some stories of the history of Lucky Generals. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
May 27, 2022
Life as the CEO of ThinkBox, Lindsey Clay
In this episode, the CEO of ThinkBox, Lindsey Clay joined us to share her story. Lindsey is a force to be reckoned with in the marketing space who enjoys being the first to challenge ways of thinking and thoughts, is a diversity and inclusion advocate and former President of WACL (Women in Advertising and Communication Leadership). She is also passionate about the power of TV advertising, hence how she now leads the UK Marketing body for commercial TV. Lindsey also spoke to us about her upbringing with 3 older brothers has shaped her to be such a powerful and confident person that is willing to speak out about what she believes is right. Sponsored by School of Marketing, a digital and data-led marketing apprenticeships and training provider.
May 13, 2022
The importance of being a high energy, high challenge leader with Rachel Eyre
Tune in to our latest episode with Rachel Eyre, Morrison's Chief Marketing Officer and Sainsbury's ex Group Head of Brand Comms and Creative. Rachel is a truly genuine and clear-thinking person that has been inspired her whole life by her mother's courage and strong-willed nature. She is a high energy and high challenge leader that celebrates her team and encourages them to bring their true self to work, no matter what that might be each day. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
April 29, 2022
The value of marketing with Will Butler-Adams
In this episode Will Butler-Adams joins us and reveals his true leadership style and how it ensures all of his staff are motivated and proud to work for Brompton. We also get an insight into Will's controversial opinion on the value of marketing and how it should really be thought about if you want to be successful, what and who has shaped Will, but most importantly we were lucky enough to see Will's humble nature and incredible outlook on how he approaches life. Sponsored by School of Marketing, delivering digital and data-led marketing apprenticeships and training.
April 22, 2022
Life as CEO of EveSleep, Cheryl Calverley
Cheryl brought an incredible energy to this episode as she spoke about her career journey and how she always evidently, been an entrepreneur at heart. She talks about her passion for psychology and neuroscience, and how she ties into EveSleep, the importance of bringing vulnerbability to work, as well as being able to control it, her new life as a CEO and the advice she would give to those that want to get into the boardroom. Sponsored by School of Marketing. A digital and data-led marketing apprenticeships and training proivder.
April 08, 2022
Breaking down the taboo of talking about mental health with Zaid Al-Qassab
In this episode, Zaid talks about the importance of ensuring mental health is no longer a taboo topic to be spoken about within the workplace and, demonstrates his passion for team development. He also shares valuable advice for those just starting or early on in their careers based on what he has learnt throughout his career... Who is Zaid? 🤩 He is a passionate board-level executive & commercial managing director, who specialises in customer-centric change management & brand-building. He enjoys challenging, complex, fast-paced environments. He loves the combination of operational, commercial, strategic & customer-led roles, & the challenge of developing a winning team. He has led 4 major post-acquisition integrations. He is Chief Marketing Officer of Channel 4, the publicly-owned and commercially-funded UK public service broadcaster, with a statutory remit to deliver high-quality, innovative, alternative content that challenges the status quo. Previously, Zaid was Chief Brand & Marketing Officer of BT Group which owns and operates the BT, EE, Plusnet & Openreach businesses. Zaid also has experience of large & small companies, having been a Procter & Gamble Managing Director, and CMO of an internet start-up, HouseTrip (now part of TripAdvisor). He have a passion for innovative approaches that challenge the status quo & improve business results & organisation capability. He is an advocate of insight-led, customer-centric approaches that build deep partnerships with customers, suppliers & end consumers. He spent 20 years in marketing & commercial general management at P&G, working on UK, European & Global businesses. He was commercial P&L leader of the UK P&Gbeauty business with sales >£1Billion. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
April 04, 2022
The neuroscience behind successful advertising with Orlando Wood
In this episode, Orlando Wood, Chief Innovation Officer at System1 Group, took a dive in to the neuroscience behind what creates a successful advertising campaign in today's digital world. We explored System 1 thinking, brand awareness vs performance advertising, AI in ad development and the key ingredients for a successful campaign. This episode is not one to miss for anyone interested in marketing and advertising! Who is Orlando Wood? Orlando Wood is Chief Innovation Officer of System1 Group and Honorary Fellow of the Institute of Practitioners in Advertising. He is also a member of the IPA’s Effectiveness Leadership Group. Author of Lemon (IPA, 2019), Look out (IPA, 2021), co-author of System1, Unlocking Profitable Growth (2017), his research on advertising effectiveness draws on psychology and a study of the creative arts. Orlando’s work has influenced thinking and practice in the research, marketing, and advertising, winning him awards from the ARF (Great Minds Distinction Award), the AMA (4 under 40), Jay Chiat (Gold Award for Research Innovation), ISBA (Ad Effectiveness Award), MRS (Best Paper and Research Effectiveness Awards) and ESOMAR (Best Methodology) Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
April 01, 2022
Sharry Cramond and the world of retail
In this episode, Sharry Cramond, Marketing Director at M&S Food and author of “Win Your Lottery”, shares insights into her journey in the world of retail, and how she has managed to become so successful. Sharry's has a passion for the marketing space and understands the importance of "doing what is right" and having a diversity of thought within a team. Sharry has had an incredible career in household brand like Tesco and M&S Food, growing their brands. In her 12 years at Tesco she held various commercial and marketing roles, including being part of the team that created Tesco Bank and then Tesco Mobile. She is also an author of the global best seller "Win Your Lottery", which covers her ten simple steps to be as happy and as rich as you want to be. Sponsored by School of Marketing. A digital and data-led, marketing apprenticeships and training provider.
March 18, 2022
Facing forwards with Claire Beale
In this episode, Claire Beale, Editor and Salonniere at The Creative Salon, shared how her career was tipped upside down when she was made redundant at Campaign Magazine during the pandemic, and spoke about how this was a blessing in disguise... Claire immediately bounced back and within 2 hours she was planning the next exciting phase of her career. That's when The Creative Salon was born. Throughout this episode, it becomes evident that Claire's love for the industry, and ambition to create her best work, is what has allowed her to stay facing forwards as she explores this next phase of her career! Sponsored by School of Marketing. A digital and data led, marketing apprenticeships and training provider.
March 11, 2022
Creating your own luck with Colin Lewis
Colin Lewis, renowned columnist, strategist and consultant, joined us on The Places We'll Go Marketing Show to share his journey of becoming and expert in ecommerce and marketplaces. In this episode, Colin's wisdom shines through as he speaks about the power of using weak ties to fuel relationships, realising that is nobody cares about you as much as you do, so having persistence, determination and simply working hard is the key to development. Colin also spoke about how careers come in peaks and troughs every 7-8 years, so embrace the changes that come along the way. Sponsored by School of Marketing. Delivering digital and data led marketing apprenticeships and training.
March 02, 2022
The future of the advertising world with Stephen Woodford
In this episode we are joined by Stephen Woodford, CEO of Advertising Association, who's passion for the advertising world shined through when speaking about his favourite ad of all time and how it transformed the world of advertising... Stephen is a huge advocate for improving diversity and inclusion, especially within the workplace and lead Advertising Association's "All In" industry wide survey that was used to gain insights on the representation and experience of the UK advertising’s workforce plus data to benchmark progress from. Who is Stephen Woodford?🤩 Stephen was appointed CEO of the Advertising Association in September 2016. The Advertising Association’s mission is to promote and protect the role, rights and responsibilities of advertising and its impact on individuals, the economy and society and all the key media owners and trade bodies are members of the AA. Prior to joining, Stephen held management roles in three agencies, Leo Burnett, WCRS/Engine and DDB/adam&eveDDB. He also currently chairs youth marketing agency Livity, a social purpose-driven business that seeks to transform young peoples’ lives, especially from BAME backgrounds. He is a founder and director of U, a digital challenger to conventional banks. Stephen is a past President of NABS and serves on the board of the History of Advertising Trust. He was IPA President (2003-05) where he led both their first ethnic diversity initiative and transformed its professional qualifications for new industry entrants, which over 15,000 people have now sat and passed in the UK and around the world.
February 18, 2022
The power of a growth mindset with Josh Krichefski
In this episode, Josh Krichefski, Global CEO of MediaCom, spoke about the power and importance of having a growth mindset and being able to keep a strong perspective on what matters in your working and personal life. Josh's honest and upfront personality is what ensures he stays on top of his game, even during times of struggle which Josh touches on during this episode. It is clear that Josh is one of the most genuine leaders in our industry and cares deeply about the mental health and wellbeing of those around him and those from underprivileged backgrounds. Who is Josh Krichefski? 🤩 Josh has been at MediaCom for more than a decade in a variety of leadership positions at Global, Regional and Local levels. He is currently both our Global COO and CEO EMEA, where he is responsible for 4,400 people across 37 offices, driving the vision and culture in EMEA and ensuring that MediaCom is the strongest agency network in the region. Previously Josh was MediaCom’s UK CEO, the country’s No.1 media agency billing over £1.8bn across 6 offices. He has not only worked in media agencies but on the creative agency side too, working at St. Luke’s in the early 2000s and he also ran his own digital agency, Kword. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
February 04, 2022
Going against the grain with Arjoon Bose
In this episode, we are joined by Arjoon Bose, International Head of Creative & Growth Ideas at General Mills, who brought his passion for people and creativity to the table to talk about. Arjoon's energy is evident as he shares some mottos that have allowed him to develop such and incredible, international marketing career for himself, when he once thought he was destined to be a Chartered Accountant... Accounting's loss is marketing's gain! Smart creates solutions, stupid creates stories Be a force for joy Share your knowledge Be curious, be courageous and do the brilliant basics Always back yourself and trust your gut Fail fast, bounce back faster Who is Arjoon Bose? 🤩 Arjoon has over 16 years of brand building and business leadership experience across CPG via personal care products and now food and drink which he hopes to leverage in helping establish or grow the market for brands and create stakeholder viability while always being a vanguard of cultural leadership. He started his career in beauty and worked across the three major brands of the L'Oreal Group (Garnier, Maybelline New York and L'Oreal Paris) for over a decade across Asia, North America and Europe/UK with two major marketing stints at the global headquarters in Paris. After making many beauty dreams a reality with skin creams and hair creams, in the summer of 2015, he took his passion for indulgence up a notch with super-premium ice-cream-a much loved childhood icon that remains eternally popular globally... Haagen-Dazs, giving his career a new orientation in the world of foods with the American giant General Mills. As of 2016, Arjoon then added the 'better-for-you snacks' portfolio to his belt which namely includes Nature Valley, the world #1 snack bar and has doubled the UK business under his leadership together with his team. At the end of 2018, Arjoon transitioned to be a founding member of the General Mills New Ventures incubation team for Europe-Australasia setting up our Natural & Organic Business Unit for as well as our European Venture Capital arm which seeks Sponsored by School of Marketing. Delivering digital and data led marketing apprenticeships and training.
January 28, 2022
Sarah Jenkins and the power of having a tribe around you
In this episode of The Places We'll Go Marketing Show, Sarah Jenkins, the Marketing Director of Saatchi & Saatchi, demonstrated her passion and excitement for the marketing industry and the power that Saatchi & Saatchi has to influence the world. After getting to know Sarah, it was clear that her passion comes from people, and being surrounded by a diverse and creative team that work together to empower and motivate each other through thick and thin. You'll finish this episode feeling like you can take on the world and that "nothing is impossible"... Topics: The power of having a tribe around you Make yourself noticed Networking is key to development Don't be afraid to speak up Diversity and inclusion Who is Sarah Jenkins? 🤩 Sarah joined Saatchi & Saatchi in December 2019. She works with Chris Kay, Chief Executive Officer of Saatchi & Saatchi, to both shape the strategic direction of the agency and drive the day-to-day business. Previously a nine year veteran of Grey London where she held the role of Chief Marketing Officer and Head of Account Management and was responsible for some of the agency’s flagship creative accounts - including The British Heart Foundation and Lucozade. Sarah has worked in both global network agencies and start ups and across organisations as diverse as Mars, GSK, P&G and the Home Office. A staunch believer in the need for greater diversity of talent at all levels across advertising, Sarah has been a driving force behind the industry wide Advertising Diversity Task Force, which brings together the most progressive agencies across the communications industry to use their combined energy, expertise and skills to shift the diversity dial. Sponsored by School of Marketing. Delivering digital and data led marketing apprenticeships and training.
January 25, 2022
The Places We'll Go Show with Paul Frampton
Who is Paul Frampton? Paul is the European President for Control v Exposed, a marketing services consultancy and addressable media specialist. Paul is an experienced business leader and one of the UK’s defining voices in disruption and marketing. He was previously CEO of a hospitality tech scale-up, Tink Labs, scaling the business from 20 to 200 across EMEA. Prior to that, Paul was Group CEO for Havas Media Group, responsible for a £100m turnover, 900 people organisation. The Evening Standard newspaper in London included Paul in their ‘Progress 1000 Brand Builders 2016’ while The Drumvoted him the ‘5th Most Influential Person in UK Digital’. Paul was also honored to accept Twitter’s‘Lifetime Achievement Award’. An active advisor and investor in the start-up community for businesses in the Marketing and HR tech space and an early-stage VC. Paul is an influencer on LinkedIn and Twitter with over 25,000 followers. He serves as Chair of The Youth Group, dedicated to improving job prospects for young people. An advocate for diversity and inclusion, Paul is an advisor for Women in Marketing and was named one of Management Today’s ’30 Male Agents of Change.’ When not working or speaking at industry events, Paul focuses on family life, his five children, and DJ’ing. He is an BA Honours graduate of The University of Southampton.
December 03, 2021
Empathetic Leadership with Mimi Nicklin
In this episode, Mimi talks about importance of empathetic leadership and where her passion for empathy came from, she takes a deep dive into what triggered her to write her best selling book "Softening the Edge" and Mimi also spoke to us about how her international career has developed over the years. Who is Mimi Nicklin? "I believe that Empathetic Influence can make a significant difference to the world of work and society, and I am extremely passionate about conscientious leadership and the impact we can have as leaders today. Today I balance my work in empathy with my strategic and creative leadership in at The Devmark Group, ensuring I integrate my leadership work in the corporate and marketing world with my passion for inspiring empathy globally. A lifelong copywriter, I never thought about becoming an author until I wrote Softening The Edge. Once I identified the reach and impact of the Empathy Deficit globally, I couldn’t stop writing. I am a strategist and writer by nature and this book focuses on something I have been passionate about for my entire career - the sustainable wellness of our workforce, human led leadership, and the future of effective creativity and brand building. My principles are principles of people and I focus on opportunities for enhanced organisational culture as well as brand strategy that heroes consumer empathy and creativity. I am the host of The Empathy for Breakfast Show, a weekly breakfast podcast, with a reach of 85,000. You can view it on all leading podcast platforms. I believe in the systematization of empathetic influence & Regenerative Leadership to create the best of creative work, the happiest of teams and the most sustainable facets of a healthy society. I have worked across twenty-five markets from within independent agencies, as well as within both WPP and Omnicom, and from client side. Having recently changed my role from the Regional Managing Director role at Rapp MEA to focus on strategic and creative delivery as their contracted full time strategic ECD, I am now passionately driving strategic and creative output as part of the agency's growth strategy for 2021. Previously the Global Vice President, GlaxoSmithKline, for Grey Group in Singapore and having held roles as Regional Strategic Director and Chief Marketing Officer, my key strength is in building team culture and cohesion, creative storytelling and strategic concept, insight and brand development. I have honed this living in London, Hong Kong, Cape Town, Johannesburg, Singapore and Dubai." Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
November 26, 2021
The Places We'll Go Show with Cephas Williams
This episode was the most inspirational episode of The Places We'll Go Show so far, we were lost for words at how eloquently Cephas Williams spoke about the importance and urgency of people to take real action in order to move the black conversation forward, and start to build a positive reality for future generations of the black community. Cephas also spoke about "the power we hold as marketers, to reinvent the world we live in", and how big of an impact this can have on the black community if the right people cared enough to enforce change. Who is Cephas Williams? Cephas is the founder and photographer behind the ground breaking 56 Black Men campaign and Drummer Boy Studios. He previously studied architecture and started his first business in 2009. After taking a series of portrait photographs of 56 Black Men in hoodies, he launched '56 Black Men' as a campaign in the UK to change the narrative regarding black men in the media and as an introduction to a much wider conversation. Since launching the campaign on the 23rd of December 2018, it has had both a local and global impact, and has since been featured in The Guardian, The Metro, The Independent, on Channel 5, Sky News, BBC and Aljazeera amongst others, creating both a local and global impact. Cephas believes everyone should have a fair chance to change their narrative and so utilising his degree in Architecture, he created Drummer Boy Studios in 2017. Cephas set out to merge his passion for architecture and his passion for the community in a bid to create physical spaces that cater to those who often suffer the brunt of gentrification. The studio ran as a creative hub, a workspace with creative facilities; conducive for growth, innovation and collaboration for people interested in the creative sector including industries such as Music, Film, Media, Enterprise, Fashion and Gaming. Upon doing this, Cephas was confused as to why things like this were not being spotlighted in the media, after all the work and money and time put into creating this space within the community and the success it gained. He had also secured a partnership with BDP to become the official development partner for the business. Despite this, he was still facing opposition from people in the local council office and not being supported with the positive work being done. This pushed him to think about how many more Black men are doing great things but are never heard or spotlighted. Cephas started to question further, why is it that things like this never make headline news? And why the prevailing headline news about Black men was always surrounding knife crime or violence here in the UK. As a result he decided to create the 56 Black Men campaign to challenge the negative stereotypes of Black men in the media and spotlight positive achievements of the black men through the series or portrait images. In recent years Cephas has been successful in galvanising support for his businesses from key partners and industry leaders including companies such as Accenture, EY, O2 Telefonica and Clear Channel as well as people such as, Paul Polman (Ex CEO of Unilever), Simon Pegg and others. At this time Cephas is focused on a new message towards a wider Black British conversation through The Black British Network. In his recent public letter to his son titled Letter to Zion, Cephas explores a heart felt message and his thoughts around the much needed change we need to see in the world, with specific reference to the Black community and the need for us to come together to see long lasting change.
November 19, 2021
The Places We'll Go Show with Pano Christou
In this episode, Pano talks about his hunger for learning, the importance of believing in yourself and what he wants his legacy to be after a such an incredible career at Pret A Manger. Who is Pano Christou? Pano is an experienced Executive with a demonstrated history of working in the retail industry. He is skilled in Service Operation, Food & Beverage, Operations Management, Customer Service, and Retail. Pano is also a strong business development professional with an Advanced Management Programme focused in Business/Leadership from Harvard Business School.
November 12, 2021
Re-defining the rule book with Richard Robinson
In this episode, we were joined by Richard Robinson, Managing Director of Xeim and Oystercastchers, who revealed his love for re-defining the rulebook, his passion for learning and the role mentoring has played in his life. Who is Richard Robinson? Richard is Managing Director of Xeim Engage, incorporating Econsultancy and Oystercatchers, and committed to making good things happen between brands, agencies and talented folk. He was named as one of the ten most influential leaders in digital & tech by BIMA as well as being a Chartered Marketer. Richard is a specialist in accelerating modern marketing performance & digital transformation. Most days you’ll find him wrestling with some of the biggest strategic challenges facing the world’s best-known brands. Before his current role Richard worked internationally with The Coca-Cola Company, domestically with McDonald’s restaurants heading Adult and Family Marketing, and led Publicis Worldwide’s P&G business across EMEA. In parallel Richard is a multi-award winning diversity advocate and has been recognised as a ‘Male Agent of Change’ by the Women’s Business Council & Management Today, as well being ranked in the top 20 male advocates championing women in business by both the Financial Times and Yahoo Finance. Vice-Chair of The Ideas Foundation, and a board Member of Creative Equals, BAME2020 and Edcom (The European Institute of Education in Commercial Communications). Regular mentor for WhosYourMomma, BIMA, NABS & The Women's Sport Trust. When time allows Richard is a remarkably slow marathon runner.
November 05, 2021
Work, life balance with Richard Bon
In this episode, Richard talks about what he learnt throughout the pandemic, the importance of always learning and always balancing both work and home life. Who is Richard Bon? Richard Bon is Managing Director of Clear Channel UK. He joined the company back in 2000 and subsequently progressed through various roles in the marketing, planning, and trading departments. He now sits on the company's European ExCo and as of 2020, he is additionally Commercial Lead for Clear Channel Europe. Richard has led the digital transformation of Clear Channel in the UK to expand the company's Digital Out of Home footprint. Digital now represents the majority of the company's revenues. Under his leadership, Clear Channel's digital estate has grown to over 5,000 screens. Including Adshel Live, the largest DOOH network, and Malls Live, the leading full video malls network in the UK. Richard is also spearheading the next phase of the company's growth including the delivery of automation and programmatic solutions underpinned by data. Richard hails from France. He is a proud family man, with a natural passion for vin rouge, food and cycling.
November 02, 2021
The issues our industry faces today with Russell Parsons
In this episode, Russell shared his view on where marketing is today and how it has changed since he entered the industry, how his career journey differed to most and what advice he would give to those just starting their career. Who is Russell Parsons? Russell is the editorial lead for the UK's most prominent marketing title and event. He is responsible for leading the content, editorial and strategic direction across several platforms for both brands, he has a track record of conceiving, developing and curating content for highly successful events, editorial products and commercial partnerships that meet the needs and exceed the expectations of the senior marketing audience and those of clients. Russell is also a trusted authority on marketing issues, he regularly hosts podcasts on the biggest issues in marketing, as well as delivers keynote speeches and regularly hosts and appears on panels at industry events. Career highlights include: • Rethinking and relaunching The Festival of Marketing as a digital event in 2020 and delivering its highest ever NPS score for content, helping the event exceed its delegate and commercial targets • Helping steward Marketing Week to record audience satisfaction ratings and deliver a spike in commercial and subscription revenue in 2020 • Helping launch industry initiative School of Marketing, which aims to widen accessibility to marketing • Winning the British Society of Magazine Editors' 'New Editor of the Year Award' in 2017 • Oversaw the ‘Brand of the Year’ winner in the PPA Digital Awards 2017 • Conceiving and presenting highly regarded sponsored podcast series such as ‘Marketing Week Meets' and ‘Marketing that Matters’
October 04, 2021
The importance of psychology within marketing with Kathleen Saxton
In this episode, Kathleen talks about the importance of relating her work back to psychology, owning who you are and grabbing life by the horns. Who is Kathleen Saxton? Kathleen Saxton is a Managing Director at MediaLink, who leads the firm’s operations in EMEA. An industry veteran with 25+ years of experience in sales, marketing, media and executive search, her remit is wide-ranging and spans business growth, agency selection, talent advisory and strategic consulting. Saxton joined MediaLink in 2020 from The Lighthouse, a talent advisory firm she founded in 2009 to provide executive talent and counsel to companies across the marketing landscape. Prior to founding The Lighthouse, Saxton held commercial leadership positions spanning organisations including Sky Television, Global Radio and Bauer and later held board positions within Omnicom, Publicis and Virgin. She is also the co-founder of Advertising Week Europe. Kathleen is a qualified and practicing psychotherapist and co-founder of Psyched Global, and as such applies psychology to all elements of her work. She sits on the board of NSPCC Childline and is an active member of WACL, the British Association for Counselling & Psychotherapy (BACP), and the UK Council for Psychotherapy (UKCP). She is also a regular industry speaker and a mentor for the UK government’s Speakers For Schools program.
October 01, 2021
The secrets of Marketing Leadership with Thomas Barta
In this episode Thomas reveals the secrets to successful marketing leadership, how he used imposter syndrome to fuel his ambition and the 12 power/value creation zone. Who is Thomas Barta? Thomas Barta is the world’s leading expert on marketing leadership. A former marketer and McKinsey partner, he has conducted the world’s largest studies on marketer's success. No wonder some call him: The Marketers’ Coach. He is the founder of the Marketing Leadership Masterclass, with Syl Saller, co-author: The 12 Powers of a Marketing Leader, fmr McKinsey partner & marketer, organizational psychologist, Marketing Academy leadership dean, Marketing Society Honorary Fellow.
September 14, 2021
The Places We'll Go Show with Jessica Myers
In this episode, Jess Myers talks about the importance of loving the brand you work for, how mentoring influenced her career and how her childhood led her to becoming so successful. Who is Jessica Myers? Jessica is a member of the Metro Bank Executive Committee, having joined in November 2019 to build the Bank’s first-ever Brand and Marketing function. Her role focuses on shaping Metro Bank’s brand strategy, building transformational marketing capabilities, and investing in brand and marketing communications that exemplify the brand to drive business growth. Jessica is a brand and marketing specialist, with a track record of leading brands through transformational change. Before joining Metro Bank she led the RBS Brand team, with responsibility across its 10 portfolio brands. Prior to this, she held various brand and marketing roles at Commonwealth Bank of Australia in Sydney and has also worked at American Express
September 14, 2021
Importance of team purpose with Victoria Gosling OBE
In this episode, Victoria talks about how her upbringing influenced her career journey, how she has achieved so much and what motivates her. Who is Victoria Gosling OBE? Victoria has had an outstanding career to date with many achievements, including being the Chief Executive Officer for Invictus Games 2016 in Orlando and the Military Project Lead for the first Invictus Games (London 2014), inspiring 14 nations and over 400 athletes to compete. She has completed 21 years’ service within the Royal Air Force culminating with the prestigious rank of Group Captain. Victoria has served on numerous deployments around the world and prior to the inaugural Invictus Games she was the Base Support Commander for a Support Helicopter Base of 2000 personnel, which provided support to Operation Herrick, Afghanistan. Victoria is a passionate sportswoman and dedicates most of her spare time promoting sport across various sectors. She is Chief Executive for GB Snowsport; Custodian for the Rugby Centurions, responsible for creating Social Impact on a global platform through the rollout of the Centurions Future Leaders Course for children aged between 11 and 18; Invictus Games Strategic Advisor for the UK Delegation Board; and she is a Board Director and Head of Social Impact for a flourishing FinTech Business with a mission to provide solutions at scale, for those who are under served, over charged or excluded by main stream financial services. In addition, Victoria is a Newspaper Reviewer for the BBC; a motivational speaker for Inspiring Women; a Senior Military Advisor/Ambassador for the Jockey Club and Sage Global.
September 14, 2021
Disrupting the search industry with Carrie Rose
In this episode, Carrie reveals what first made her launch Rise at Seven and what made her become such a successful marketer and entrepreneur. Who is Carrie Rose? Carrie Rose, 27 year old co-founder and CEO of leading search-first creative agency Rise at Seven. Rise disrupted the search industry just 18 months ago, winning Missguided on the spot without a pitch for presenting a search-first approach to creative. The story spread, attracting other disruptor brands that wanted a creative approach to their search strategies including Pretty Little Thing, My Protein, Made.com, Game, Playstation, ODEON and more. Now a multi-million pound agency, we operate across London, Sheffield and US/ Carrie vlogs her journey building a global agency in public over on YouTube. She recently featured on campaign magazines 30 under 30 list and voted rising star by content marketing association. Carrie co-founded Rise at Seven alongside Stephen Kenwright in June 2019 taking a lead on our creative content marketing offering, Digital PR and social media strategy. Having worked in SEO for over 7 years and won multiple awards for her creative campaigns and digital PR executions – Carrie spotted an opportunity and a gap to make creative work for search.
September 14, 2021
The Places We'll Go Show with Francesca James
In this episode, Fran gives advice to entrepreneurs just starting out, why she started Lightbulb Sessions and what she wants her legacy to be Who is Francesca James? Francesca is the founder of the Great British Entrepreneur Awards and community. With a background in publishing and events, Francesca is passionate about telling the stories of entrepreneurs in an effort to support and champion their endeavours. Founded in 2013, the Great British Entrepreneur Awards acknowledges the hard work and inspiring stories of entrepreneurs and businesses in the United Kingdom. The Awards have celebrated some outstanding entrepreneurs who have gone on to become household names. Now with events in eight cities in Wales, England, Scotland and Northern Ireland, the awards receive around 3,000 applications annually.
August 31, 2021
The Places We'll Go Show with Ed Smith
In this episode, Ed talks about having a good work/life balance, feedback culture and how to be a player instead of a victim Who is Ed Smith? Ed has CEO and GM experience in media, advertising and technology, as well as, extensive experience in the Marketing world. He was part of the Mt.Buller Resort Management Board and Australian Alpine Enterprise, operators of Falls Creek and Mt.Hotham ski resorts. Not for profit member of the board of trustees of Make A Wish UK, former director of Make A Wish Australia.
August 23, 2021
The Places We'll Go Show with Raja Rajamannar
In this episode, Raja talks about the importance of always learning, how we need to view customer loyalty and the mistakes he made when starting his career. WHO IS RAJA? A transformative business leader with substantial senior management experience across different geographies around the world. Raja has managed large-scale businesses at Fortune 500 companies across financial services, consumer-packaged goods and healthcare, including at Unilever, Citigroup, Anthem, and Mastercard. He is globally recognized for his innovative thinking, leadership in business transformation that he has brought to executive roles across industries, and leadership in Mastercard’s marketing and brand transformation.
August 17, 2021
Becoming Marketing Director of Formula 1 - Ellie Norman
In this episode, Ellie gives advice to those trying to find their way in the world, reveals what her big breaks were and talks about the steps she took to get to where she is today. Who is Ellie Norman? An energetic and versatile marketing leader with over 16 years experience in fast moving complex commercial environments including 4 years in Media / Telecoms & Entertainment Marketing and 8 years in Automotive Marketing. Ellie is someone who has experience of managing ‘challenger’ brands within their categories across multiple routes to market in multi-franchise environments. With an insatiable appetite to bring sustainable change and transform brands into benchmarks she successfully leads both internal and agency teams to work to levels of excellence with a genuine positive ‘can do’ attitude to deliver the business demands through high-impact marketing campaigns. With drive and intuition she thrives working in diverse and challenging environments, and as a cheerleader of econometrics has a proven track record of commercial acumen, whilst staying focused on the strategy.
August 09, 2021
Life as a professional athlete - David Smith MBE
In this episode, David shares when he felt most alive, what he thinks it means to be alive and the importance of inner work. Who is David Smith MBE? David is a Nike Athlete, Speaker, Writer and Coach, he has competed internationally in several sports including GB Rowing & British Cycling. David has over come tremendous adversity and now shares both his experience in high performance sport and his first hand experience of fighting for his life with a rare tumour. Pushing both mental and physical boundaries in the hope to inspire others to live a flourishing life. Key Takeaways To be fully alive is to be in the now The greatest challenge to mankind is to be 100% in the now Time is finite Inner work is most important Chasing gold is ludacris
July 26, 2021
Life as an entrepreneur and business leader - Suki Thompson, Chairman at Oystercatchers
In this episode, Suki talks about diversity and inclusion in the work place, trying to evolve yourself and the importance of wellbeing. Key Takeaways Diversity and inclusion in the work place Importance of wellbeing Positive energy Post-traumatic growth Greatest emotion is love Equation for business transformation Who is Suki Thompson? A passionate entrepreneur and transformational business leader. She loves her work and her ambition is to help support, lead and shape the modern business and marketing environments. Suki is passionate about driving company and industry transformation through new models, ways of working, improved cultures, with wellbeing and resilience at their heart. She is also a charity Campaigner in Cancer and Mental Health, as well as a proud mum.
July 16, 2021
The Greatest Olympian Ever with Sir Steve Redgrave CBE
WHO IS SIR STEVE REDGRAVE CBE? Undoubtedly most famous as the winner of an unprecedented five Gold Medals in five consecutive Olympic Games, Sir Steve Redgrave's accomplishments in the world of rowing are unparalleled. Today, Steve continues to share his unique knowledge and experience of endurance events to benefit the competitive worlds of sport and commercial enterprise, investing his time in individuals and projects across the world.
July 05, 2021
The Facebook Journey with Steve Hatch
Who is Steve Hatch? In his role as Facebook’s Vice President for Northern Europe, Steve manages all business operations and strategy in the region as well as leading the UK team. Steve was the first Regional Director for the UK and has overseen its growth in operations to over 3000 people across its London offices. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
June 30, 2021
Un-stereotyping advertising with Aline Santos
WHO IS ALINE SANTOS? Aline believes in putting people front and centre in everything that she does. Using insights to develop and market products and ideas that add real value to people’s lives is what energizes her. This is why helping to redefine “Dove Campaign -Real Beauty” in the 90’s and the “Dirt is Good” campaign with OMO in the past 10 years – shaped Aline's career. Another huge passion point has been to empower women to live their full potential at home, in the workplace and in society. This is not just the right thing to do, it is the only way we will make lasting progress as the human race.
June 23, 2021
The Marketing Seminar with Seth Godin
Who is Seth Godin? For more than thirty years, Seth has been trying to turn on lights, inspire people and teach them how to level up. He has spent most of his professional life as a writer. Seth has published 19 bestselling books. These books are a great way to go deep into a concept, and Seth thinks many of them stand the test of time. Seth's latest book is called "The Practise". Like the one before, "This is Marketing" , both were bestsellers. In 2015, Seth created the altMBA. It’s a life-changing 30-day workshop and it’s entirely possible it will change your life. More than 60,000 people have taken his online courses, including The Marketing Seminar and several on Udemy. Seth is in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame. Our brand new Giants Marketing Masterclass, has been developed in conjunction with over 25 CEOS and CMOs of major companies, to create a unique and relevant learning experience to give you access to a rich knowledge and skills base in the 6 most critical areas of marketing. Click here for more details. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.
June 16, 2021
Getting the "Best Out Of Me" (BOOM) - Will Greenwood MBE, England Rugby World Cup Winner
He was an integral member of the England Rugby World Cup Winning team in 2003. Since retiring from professional rugby, Will has established himself as a leading rugby analyst and motivational speaker. Combined with the lows of injury setbacks, personal tragedy and also self-doubt, will provides a gripping insight in to the studied determination that is needed to achieve in any arena.
June 04, 2021
Leading at Speed with Sophie Devonshire, CEO at The Marketing Society
WHO IS SOPHIE DEVONSHIRE? Sophie started her career in brand management with Procter & Gamble and Coca-Cola & worked consultancy/agency side with Interbrand, Leo Burnett and The Caffeine Partnership as well as founding, growing and selling her own e-commerce business. She has seen that the smartest leaders in business understand that building connections and sharing stories and ideas with peers can be energising and a powerful accelerator to success. So that's why she is completely delighted to have been asked to be the global CEO of The Marketing Society, the prestigious, progressive global community of senior marketers, whose purpose is to empower brave leadership. WHAT YOU'LL LEARN 1. Learning to live and work in a rapidly changing world 2. Survive and thrive in the fast lane 3. Embracing the excitement of growth
May 27, 2021
Lessons From a World Cup Winner with Sir Clive Woodward, Ex-England Rugby Head Coach
WHO IS SIR CLIVE WOODWARD RUGBY Clive played International Rugby for England 20 times between 1980 & 1984 also went on two British & Irish Lions tours. Clive is best known as the Winning Head Coach who led England to World Cup glory in Australia in 2003. OLYMPICS: In 2006 Clive joined the British Olympic Association as Team GB's Director of Sport to support the national coaches and athletes at the Beijing and Vancouver Olympics, and went on to deliver Team GB's most successful Olympic Games at London 2012. BUSINESS & SPORT: Drawing upon his successful experience at the top of elite sport Clive is now working across different sports and businesses to support athletes, coaches, teams and organisations to improve both individual and collective performance.
May 17, 2021
Mastering Customer Success with Charlie Dawson, Founder of The Foundation
WHO IS CHARLIE DAWSON Charlie established The Foundation in 1999 with the aim of helping organisations be more sustainably successful by being customers not financially led. His original inspiration came from working on a new car company launch, Daewoo, that did this by happy accident to great effect, breaking records for speed of growth and disrupting an inward-looking market. Previous clients include: HSBC, Morrisons, eBay, Harvey Nichols and Eurostar WHAT YOU'LL LEARN ⭕ Seeing the world from the outside-in ❤ Being customer-led really will lead to commercial success ✅ Why being customer-led is the foundation of sustained success
May 17, 2021
Lessons From Three Decades at Unilever - Conny Braams, Chief Digital & Marketing Officer at Unilever
WHO IS CONNY BRAAMS As Chief Digital and Marketing Officer, Conny is a member of the Unilever Leadership Executive and responsible for the end-to-end digital transformation of Unilever and Marketing worldwide. Conny’s broad international business experience and her track record in driving change at scale, is critical to lead the transformation of Unilever into a future-fit, purpose-led, fully digitised organisation at the leading edge of consumer marketing. Externally, she has been recognised in Volkskrant Top 200 Most Influential People, Campaign’s Power 100, Marketing Week’s Top 100 Marketers, and Provoke’s Influence 100 in 2020. WHAT YOU'LL LEARN ❤ Life at Unilever ✅ Getting a brand value you care about accepted by management ❌ Avoiding complacency
May 06, 2021
Big Thinking: Thinking Big with Richard Huntington, Chairman and Chief Strategy Officer at Saatchi & Saatchi London Group
Key Takeaways Marketing is not double maths Need to be exposed to weird shit/randomness Balance of logic and magic Always root everything in the business objective Bring the outside in Passion is a winning ingredient Use your own experiences to guide your thinking and feeling at the beginning of the thinking journey Healthy conflict is important Who is Richard Huntington? Richard looks after the strategic output across all brands in the Saatchi & Saatchi London group. In his role as Chief Strategy Officer, he Is responsible for the intellectual output of the agency and the strategies deployed for clients. At Saatchi & Saatchi, he has worked on clients from T-Mobile to the Labour Party to Marie Curie to HSBC while previously he worked on Sky where he helped launch Sky+ in 2003. He was promoted to the role of Chairman of Saatchi & Saatchi London in February 2017 and remains Chief Strategy Officer for the agency.
April 30, 2021
Making Global Change with James Brett, Founder of Plant for Peace
WHO IS JAMES BRETT James is the Founder of Plant for Peace, a global initiative aimed at bringing sustainable stability to countries crippled by conflict by the creation of horticultural cooperatives. It’s a remarkable initiative currently focused on Afghanistan, where James has singlehandedly addressed 55,000 tribal elders urging them to stop growing poppies - the source of much of the world’s heroin - and start growing pomegranates instead. The ‘fruits’ of this initiative is a range of innovative products the first of which – an organic yogurt-covered fruit bar – can be found in Waitrose and Holland & Barrett from May 2015. It’s a story that includes child abuse by his grandfather, the early tragic death of his mother, his subsequent decline into drug addiction, homelessness, prison, betrayal, violence and mental illness. WHAT YOU'LL LEARN 1. Tools to overcome adversity 2. Launching an international product 3. What you can do to make a dent in the universe
April 20, 2021
Finding Happiness with Sarah Warby, Chief Customer Officer at Nandos
Key Takeaways - Motivated by culture, doing something I am strong at, and learning - Need to kiss frogs to find the "click" - Avoid "I will be happy when" - Happy brains are more successful - 10% circumstances, 90% what you do with it - Had to re-build at Unilever and spend 6 months eating humble pie - Doesn't want her kids being sheep and frightened Who is Sarah Warby? Sarah is a marketeer, a growth officer, a non-exec director, and an amateur painter. She learned the ropes in Unilever, lived in Australia for a while, was Marketing Director at Heineken, CMO at Sainsbury’s, helped to launch a FinTech start-up, was CEO of a sex toys business and has moonlighted as a welder in South Wales. She’s also a Non-Exec Director at Moneysupermarket plc and Chair of the Marketing Academy Fellowship alumni council. Sarah is a Fellow of the Marketing Academy and Marketing Society and was Marketing Society Leader of the Year in 2013.
April 08, 2021
Finding Your Purpose with Sherilyn Shackell, Founder & Global CEO The Marketing Academy
WHO IS SHERILYN SHACKELL? Sherilyn Shackell, is the founder and CEO of The Marketing Academy. A former recruiter who was living her life for reasons that didn’t line up with her values, a near-death experience in her early forties led Sherilyn on a journey to find her purpose. The Marketing Academy is a unique 'not for profit organisation dedicated to inspiring and developing talented stars from emerging leaders to CMOs to become the leaders, Board Directors and CEOs of tomorrow. The Marketing Academy programs are highly-selective but totally FREE of charge. WHAT YOU'LL LEARN 1. Making difficult decisions 2. Why it's never too late to change 3. Her journey to the top
March 26, 2021
Working with Media Agencies with Kate Rowlinson, Chief Executive Officer at MediaCom UK
WHO IS KATE ROWLINSON? Kate is CEO of MediaCom UK and has been part of the MediaCom family for ten years. Having worked across EMEA and APAC regions, she brings a wealth of global experience; as well as her passion for the People First culture. She sits on the Stella Advisory Board – WPP’s women’s leadership group set up to increase the number of women in senior executive roles across the group – while also acting as a mentor on Groupm’s 50:50 programme - which aims to achieve an equal gender split at an executive level. WHAT YOU'LL LEARN 1. Where the media landscape is going 2. Dealing with micro-aggressions or discrimination 3. How can brands get the most out of their media agency
March 19, 2021
The Places We'll Go Show with Craig Inglis, Chairman of The Marketing Society
WHO IS CRAIG INGLIS? Craig started his career in 1992 as a marketing graduate trainee at Thomson Holidays. He joined John Lewis in 2008 as Head of Brand Communications and became Marketing Director in 2010. After 12 amazing years, he decided it was time to move on and is now the non-executive Chairman of the Marketing Society since 2018. Outside of work, Craig is generally busy with his four kids, loves running, cycling, golf and snowboarding. WHAT YOU'LL LEARN 1. What is creative marketing 2. How to embrace creativity 3. His journey to the top
March 09, 2021
How to Build Trust with Rachel Botsman, Author: ‘Who Can You Trust?' & ‘What’s Mine Is Yours’
WHO IS RACHEL BOTSMAN? Rachel Botsman is passionate about helping people understand how trust works in the modern world. Her ideas aim to inspire people to think with more humility, talk more openly, or act more meaningfully. She is the author of two highly acclaimed books and a Trust Fellow at Oxford University’s Saïd Business School. Her podcast series, Trust Issues, is available on iTunes and Spotify. Her articles on trust have appeared in the WSJ, Financial Times, Wired, New York Times, Guardian, and Harvard Business Review. Rachel’s TED talks have been viewed 4+ million times. WHAT YOU'LL LEARN 1. Why trust is essential in business 2. Marketing you can trust 3. Her journey to the top
February 26, 2021
Scaling a Start-Up with Carrie Longton, Co-founder, Mumsnet.com
WHO IS CARRIE LONGTON? Co-founder of Mumsnet.com, Mum of three tech-savvier-than-me kids, cake-maker, runner, new wild swimmer and seaside lover. Mumsnet is part of the landscape now, but back in 1999, it was just another tech startup. By 2018 Mumsnet had 1.3 billion page views from 119 million unique users and revenue of £8.6 million. And then Carrie found out she had cancer. Carrie’s treatment worked and she is now in good health. And Mumsnet continues to thrive.
February 19, 2021
Exploring Mental Health with Jack Green OLY, Double Olympian & Well-Being Consultant
WHO IS JACK GREEN? Jack Green was incredibly lucky to have a 10-year career as a professional athlete where he represented Great Britain and England in the 400m hurdles and 4x400m relay at two Olympic Games (London 2012 and Rio 2016), three World Championships, two European Championships and a Commonwealth Games. After retiring from track and field he moved into the corporate well-being sector where he led on and delivered a well-being strategy during COVID-19 for BBC Studios. He has now launched his well-being consultancy, Olywel, and they are available to support companies with their well-being and performance environments. WHAT YOU'LL LEARN 1. Protecting your mental health 2. Understanding mental health 3. His journey to the top
February 11, 2021
Becoming a FTSE 100 Business Leader with Margaret Jobling, CMO at NatWest Group
WHO IS MARGARET JOBLING? In September 2020, Margaret was announced as one of Marketing Week’s Top 100 Most Effective Marketers for her work at Centrica. Some of her key achievements include launching Dove deodorant across Europe; delivering the first-ever global Lynx campaign and winning a Cannes Gold Lion for Lynx “Getting Dressed” campaign. Margaret launched the first-ever award-winning “time to be selfish” brand campaign for Radox which turned around the performance of the brand. Margaret lives in Surrey and has her own qualitative study group of 4 children and a Chihuahua called Alfie and a Great Dane called Vegas. In her spare time, she acts as a taxi service for the kids, gets taken out for a walk by the dogs, runs the odd half marathon and occasionally gets a chance to sleep. WHAT YOU'LL LEARN 1. How she manages her time 2. Habits of a FTSE 100 business leader 3. Her journey to the top
February 05, 2021
Building an Effective Network with Oli Barrett, Co-founder of TOTS (turn on the subtitles)
WHO IS OLI BARRETT? Oli Barrett is a connector of people and ideas. Maker of impactful introductions. Interviewer and host of virtual and in-person events. Creator of the Build a Better Network course. A shareholder in several companies, including Calm.com (the mindfulness app, based in the US), Troubadour Theatres (creating new entertainment spaces in London and beyond) and Grasp (changing the way organisations connect). Host of The Lens podcast (with Business in the Community) and numerous live events including The London Business Awards, The Great British Entrepreneur Awards and Global Tech Advocates.
January 28, 2021
Marketing in 2021 with Keith Weed, Independent Director on Boards inc at WPP, Sainsbury’s, President Advertising Association, President Royal Horticultural Society, Director BITC & Ex-CMO at Unilever
WHO IS KEITH WEED? Keith Weed CBE was Unilever's CMO, responsible for the marketing and communications functions, a role which also includes leadership of Unilever's sustainability agenda and the Unilever corporate brand. He held this role from 2010-2019. In 2016 he was LinkedIn's second most influential writer on the platform in the UK. And in 2017 he was named the most influential CMO globally by Forbes. He was also voted as the Marketers Marketer of the Year by Campaign readers. WHAT YOU'LL LEARN 1. The marketing challenges to expect in 2021 2. What you can do in 2021 to win in marketing 3. His journey to the top
January 21, 2021
Mastering Side Hustles with Jeremy Connell-Waite, Communications Designer at IBM
WHO IS JEREMY CONNELL-WAITE? Jeremy leads IBM’s "Wild Ducks" commercial storytelling studio, where they create compelling pitches and presentations for purpose-driven brands. Some of his 'side hustles' include hosting a weekly podcast; helping raise awareness of environmental issues and inspire change through his role as a Climate Action Ambassador; writing books on marketing and storytelling; and more! In past lives, Jeremy has owned his own agency, authored four books and worked for brands such as Nike, MTV, Rovio, LVMH, Uber and Vodafone. He has also worked on strategic accounts with Facebook’s largest ad agency and led marketing strategy teams at Adobe and Salesforce. Oh, and Jeremy has also spent some time as a giraffe keeper! WHAT YOU'LL LEARN - Advice and guidance on identifying what is important and where to focus your resources - What aspects of digital marketing aren't working - How to fully embrace creativity
January 13, 2021
Less Logic and More Magic with Jon Wilkins, MD at Accenture Interactive and Chairman at Karmarama
In this episode, Jon provides advice and guidance on identifying what is important and where to focus your resources, what aspects of digital marketing aren't working and how to fully embrace creativity. Who is Jon Wilkins? Jon is currently Global MD of Creative Council at Accenture Interactive and Chairman at Karmarama, with his wide-ranging marketing experience also extending to positions at Walt Disney and MTV earlier on in his career. With that in mind, we’re very much looking forward to hearing more about his exceptional career journey to date and discussing his thoughts and insights into the current marketing landscape.
December 29, 2020
Living with Change - Craig Fenton, Director, Strategy & Operations at Google, UKI & Southern Europe
Who is Craig Fenton? Craig is currently leading Strategy & Operations for Google in UK, Ireland, France, Italy, Spain and Portugal. He is an investor, mentor and supporter of a range of businesses including several start-ups, where he finds great inspiration for his own personal and professional ventures. Between all of this, you’ll find him flying, riding his motorbike, spending time with his family, and being what his wife likes to call an “active relaxer”.
December 21, 2020
Sir Martin Sorrell's journey to the top, Chairman at S4 Capital & Founder of WPP
Who is Sir Martin Sorrell? Sir Martin is a British businessman and the founder of WPP plc, the world's largest advertising and PR group. Upon his retirement in April 2018, Sorrell was the longest-serving chief executive of a FTSE 100 company. Thereafter he launched S4 Capital. Two years later, it is worth £2bn.
December 02, 2020
How leaders can champion diversity and inclusion with Victoria Fox, CEO at AAR Group
ABOUT VICTORIA FOX Victoria was appointed as CEO of AAR Group in 2019, which is a marketing consultancy specialising in harnessing marketing ecosystems to bring new perspectives to their clients in order to help them to drive growth. This appointment builds on a successful 20-year career agency side, most recently as CEO of LIDA, M&C Saatchi’s global customer engagement agency. Victoria is also an active member of WACL (Women in Advertising and Communications) and proud to have been awarded 2019/20 UK Top 50 'Leading with Kindness' award sponsored by the Financial Times.
November 26, 2020
Leading a marketing team from home with Peter Markey, Chief Marketing Officer at TSB Bank
Who is Pete Markey? Meet Peter Markey, Chief Marketing Officer at TSB Bank in Redhill, UK, who has been in marketing since 1995. He’s held leadership roles in many UK brands, including TSB Bank, Aviva, and Post Office Ltd.
November 19, 2020
Succeeding in elite level sport and business with Ben Kay, Rugby World Cup Winner & Partner at Pablo
Who is Ben Kay? Rugby World Cup winner, British & Irish Lion, England international, double European champion and six-time English league champion, Ben Kay retired in 2010 as one of the most successful players in rugby history. At Pablo, they believe in being humble in the way they work and see the world, yet radical in the way they think and create ideas in partnership with their clients.
November 12, 2020
Building a better, kinder workplace with Sue Unerman, MediaCom's Chief Transformation Officer
Who is Sue Unerman? Sue drives transformation for MediaCom, and her clients in the UK. She is part of a team at MediaCom that has consistently moved MediaCom forwards – a crucial factor in its rise to become the number one company in its sector, and proud recipient of Campaign Mag's Agency of the Decade for the second time in a row. Her last book is The Glass Wall – called the year’s most significant addition to the debate on gender diversity at work - a collection of success strategies for women at work, and an invaluable guide for businesses that want to successfully develop the women who work for them.
November 06, 2020
Changing Media Landscape with Claudine Collins, Chief Client Officer at MediaCom UK
Who is Claudine Collins? Claudine is the Chief Client Officer of MediaCom UK - a £1 billion media agency. And has appeared annually as one of the interviewers in the final episode of "The Apprentice" on BBC1 since 2013.
October 27, 2020
Life on The Apprentice with Claude Littner, Lord Alan Sugar's aide on The Apprentice
Who is Claude Littner? Claude Littner is a successful entrepreneur and businessman with almost 50 years’ experience. A long-term business associate and friend of Lord Sugar, Claude has chaired a number of his companies including Amstrad International, Amstrad Spain, Dancall Telecom and Viglen. Claude was Chief Executive of Tottenham Hotspur Football Club. He was also deputy Chairman of Blacks, Chairman of ASCO plc, and Azzurri Telecom, Chairman and majority shareholder of Powerleague plc. In 2014, The University of West London Business School was renamed, The Claude Littner Business School in recognition of his exemplary business career and long-term association with the University. Claude has appeared on The Apprentice in each of the 14 previous series, and best known for his fearsome interview style when grilling the candidates in the penultimate episode of each series.
October 26, 2020
Dominate Social Media with Dominic McGregor, Founder & COO of Social Chain
Who is Dominic McGregor? From dropping out of University taking Social Chain to the public markets in 6 years. Social Chain initial success came from owning and operation multiple social channels which allowed the business to have a unique understanding of navigating social platforms for brands. Social Chain has become a leader in the industry working with clients like Amazon, Coca Cola & Tik Tok. Social Chain also launched a number of it own products across tech, marketing and direct to consumer brands.
October 22, 2020
Inclusion in Organisations with Magnus Djaba, Global President at Saatchi & Saatchi
Who is Magnus Djaba? He has led the transformation of Saatchi & Saatchi London for the last 8 years, expanding its services to clients and ensuring the agency is focused on data, creativity, and business results. He was appointed UK CEO of Saatchi & Saatchi in November 2011 and promoted to CEO of Saatchi & Saatchi Fallon UK Group in April 2014. Magnus sits on the Premier League Equality panel and was elected to the IPA Council in 2016. A father of two children, he is a member of The Marketing of Great Britain Group.
October 22, 2020
The Journey to Becoming Deputy Mayor of London with Rajesh Agrawal, Deputy Mayor of London
Who is Rajesh Agarwal? 19 years ago he came to London from India with £200 and a pocket full of dreams - this country didn’t let him down and now he is doing everything he can to help others achieve their dreams. Growing up in poverty in India, he didn’t have much money but was never short of hope, dreams, determination and willingness to work hard. When you don’t have the money you are poor but the poorest are those who don’t even have hope!
October 22, 2020
How to be a Pioneer with Karen Blackett OBE, Country Manager at WPP
Who is Karen Blackett OBE? She is a business leader with 25 years of experience in the marketing communications industry. As UK Country Manager for WPP, the global creative transformation company based in 112 countries, she oversees WPP’s second-largest market and the 14,000 people working across its operating brands in the UK. Karen was a DIT Business Ambassador for No.10, is one of four external advisors helping to diversify the Civil Service, and was appointed Race Equality Business Champion by the Prime Minister as part of the Race at Work Charter in October 2018, helping businesses address inequality at all levels. Karen received an OBE in 2014 for services to media and communications, and in 2019 she was honored by the professional body, IPA, in recognition of her outstanding services to the advertising industry.
October 22, 2020
Getting to the top of Google with Ronan Harris, Vice President & MD UK & Ireland at Google
Who is Ronan Harris? Though Harris speaks now as the UK and Ireland leader, he has the first-hand experience of the challenges facing small business owners, having worked in several start-ups earlier in his career. With a background as an electronic engineer (“figuring out how to take a complex problem, break it down and navigate through it is probably the biggest benefit that grounding has given me over the years,” he says), Harris worked for Mitsubishi Chemical Corporation in Japan – where he later met his wife Victoria – before returning home to work for private equity investors who would place him with start-ups they had invested in. Find out what his day to day looks like now.
October 22, 2020
Being Brave with Gemma Greaves, Co-Founder of Nurture and Founder of Cabal
Who is Gemma Greaves Her career is framed by 14 years at the Marketing society rising through the ranks to become Chief Executive in 2017, having previously been Marketing Director and Global Managing Director. Whilst at MS Gemma launched marketing for good in 2013 which epitomises her desire to do good in the world. As CEO at MS Gemma raised the bar hugely on the impact of the organisation, taking it Global to HK, Singapore, Dubai, India, and New York, and creating the Brave movement that we will hear more about. She is one of the best-connected people on the planet and building upon that Gemma left the MS a few months ago to Co-found Nurture & Partners which is all about connections.
October 22, 2020
Digital Transformation with Rod Bristow, President of Pearson UK
Who is Rod Bristow? Rod has worked in education, publishing and assessment for 30 years in universities, schools, colleges, professional training and learning technologies in the UK and internationally. 30 years of experience... and he WON'T be sharing just the highs.
October 22, 2020
Building and Scaling an Iconic Brand with Lord Karan Bilimoria, Founder and Chairman of Cobra Beer
Who is Karan Bilimoria? He left India for his higher education in the United Kingdom and founded Cobra Beer when he was a 27-year-old Cambridge law graduate with £20,000 in student debts. His mission: To brew the finest-ever Indian beer and to make it a global beer brand.
October 22, 2020
Scaling a PR Company with Andrew Bloch, Founder and Non-Executive Director at Frank. Consultant
Who is Andrew Bloch? Andrew Bloch is a non-executive director at Frank, the PR agency he founded in 2000. He is a consultant in the creative and marketing services industry, and involved in a number of businesses, helping them create new business relationships, spot opportunities and add value.
October 21, 2020
Overcoming Adversity with Tom Goodwin, Founder at All We Have Is Now
Who is Tom Goodwin? He is the Founder of All We Have Is Now and his job requires him to understand how the world is and isn't changing and to advise his clients on what it means and how to best transform for the future. He speaks around the world at industry events, written a book, featured on Global TV shows on technology and change, and started an event series and Podcast called "Interesting People in Interesting Times".
October 21, 2020
Transformational Leadership with Paul Polman, Ex-CEO at Unilever and Co-founder of IMAGINE
On this episode, we have the popular Paul Polman who is the Co-founder and Chair of IMAGINE and ex-CEO of Unilever! Who is Paul Polman? He is Co-founder and Chair of IMAGINE, a benefit corporation and foundation accelerating business leadership to achieve the Global Goals. He has been honoured with France’s Chevalier de la Légion d’Honneur, and was named an Honorary Knight Commander of the Order of the British Empire for services to business. He is a recipient of the Public Service Star from the Government of Singapore and received the Treaty of Nijmegen medal. He founded the Kilimanjaro Blind Trust with Kim Polman, working to improve the lives of blind and visually impaired children in East Africa. He also supports and mentors’ young leaders as a Counsellor and Chair of the Global Advisory Board of One Young World.
October 21, 2020
The Future of Marketing with Mark Ritson, Virtual Professor at Marketing Week Mini MBA
On this episode, we have a pretty special guest... Mark Ritson! Who is Mark Ritson? He is a professor who has spent the past 20 years teaching marketing to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT, and Melbourne Business School. Not only that he has thirteen years of experience serving as the in-house professor for LVMH - the world's largest luxury group - working in Paris with senior executives from brands like Louis Vuitton, Dom Perignon, and Hennessy.
October 21, 2020
Irrationality of Human Beings with Rory Sutherland, Vice Chairman at Ogilvy UK & TED Global Speaker
Who is Rory Sutherland? Rory is the Vice Chairman of Ogilvy, an attractively vague job title that has allowed him to co-found a behavioral science practice within the agency. Rory was previously a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: 'The Wiki Man', available on Amazon at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day, and 'Alchemy: The Surprising Power of Ideas That Don't Make Sense', to be published in the UK and US in May 2019. About Oh, The Places We'll Go Show! Started against the background of a global pandemic, increasing racial tensions, growing unemployment. We wanted to create a safe place and space to help inspire and educate people about successful people’s journeys, recognising that it is rarely ever a straight line. The purpose is to help people connect with role models and by doing so to help overcome their own obstacles, to find their path.
October 16, 2020