A short form podcast for brands in New Jersey. I'm located in Monmouth County, New Jersey, offering personal brand photography to entrepreneurs who want to enhance their brands through custom imagery. In this podcast, I share my thoughts on brands and branding as I see it around New Jersey.
Rob Dekanski is a New Jersey realtor whos marketing campaign is that he will buy your house if your house doesn't sell on the market. Rob has billboards, radio spots, online ads and more. His personal brand shines until you visit one of his websites. At that point the experience transforms from Rob to ReMax. My recommendation for Rob is to continue the personal experience into the websites.
Red Roof Inn is a chain of hotels around the world. One of their hotels opened up in Freehold, New Jersey after taking over a for a hotel on Route 9 which closed a while back. Even though the company renovated the building, the sign on the property is always missing letters. They also replaced the roof of the building but didn't make it red. My advice is about the little things that brands do or do not do.
Ray Catena is known around New Jersey for being one of the leading luxury car dealership chains. I recently drove past a new billboard across the highway from where their new Jaguar & Land Rover dealership is opening. But to my surprise, the billboard was a little too generic. So in this episode, I will share my suggestions as to how they can improve it.
New Jersey Craft Beer is a brand that has helped its members save money on food, drinks, and merchandise around the state. They've also helped a lot of new beer related brands grow and launch. Since starting, the events and promotion of craft beer around New Jersey have helped the craft beer industry grow 10 or 20 fold.