You’ve committed to write your book. Now it’s time to understand what is coming so you can prepare for your journey.
In this episode, you will learn exactly what to expect during every single part of the journey, so you won't get stuck, you can push past your fears and setbacks, and get your book out into the world.
If there is a unifying theme from all of Scribe's 600+ clients who have published their books, it's that they all say:
"I am so happy I did this."
To access all of our free courses to help you finish your book, visit http://scribebookschool.com
Your book outline is the structure of your book, and thus incredibly important. If you start writing without a good outline template, the process will take forever and your book will be haphazard and incomplete.
Worse, having no outline often leads to not finishing your book at all.
The outline is also your best defense against fear, anxiety, procrastination, and writer’s block. With good positioning and a good outline, the actual writing of the book becomes fairly easy.
What you're about to learn is not the outline template you learned about in school. It’s an unconventional approach. But it’s the process we developed to give our authors the best chance of actually getting their book done.
Download the free book outline template below, and then let’s get started.
Download Book Outline Template
To sign up for our next live workshop, visit scribebookschool.com
In this episode, we’ll walk you through exactly how to pick the perfect book title — from how to think about book titles, how to pick yours, and how to test whether it’s the right one or not.
This is the most important marketing decision you can make for your book!
Just like companies that spend millions of dollars on naming new products, or media companies that test different titles for blog posts, you need to spend substantial time and energy finding a great title to ensure your book has the best possible chance of success.
To read our full ultimate guide on choosing a book title, click here.
David Goggins’ story from being overweight to a Navy Seal became the New York Times bestselling book “Can’t Hurt Me.” The self-published book was featured on the Joe Rogan Experience podcast and hit #1 on Amazon’s Most Sold Books list. In this video, we break down the three ingredients that have made David’s book such a huge success.
For more tips on "How to Sell a Million Copies of Your Nonfiction Book," check out: https://charliehoehn.com/2018/01/10/sell-million-copies-book
CAN'T HURT ME
On Amazon: https://amzn.to/2r7visV
On Audible: https://amzn.to/2MkD8sP
JOE ROGAN INTERVIEWS
SCRIBE (DAVID'S PUBLISHER)
Free Book Writing Workshops - http://scribebookschool.com
Publishing - https://scribewriting.com/publishing
Once you understand your book objectives, the next step is to understand exactly who your audience is for the book. This is because in order for your book to reach your objectives, it must appeal to an audience.
(Note: Listen to the "Book Objectives" episode before you listen to this episode.)
For a deep discussion of how to think about the audience for your book, check out this resource.
* * *
This podcast is part of Scribe Book School's live book writing workshops, which are 100% free.
To sign up for our next live workshop, visit scribebookschool.com.
* * *
Website - https://scribewriting.com
Facebook - https://www.facebook.com/scribemediaco/
Instagram - https://www.instagram.com/scribemediaco/
LinkedIn - https://www.linkedin.com/company/scri...
Twitter - https://twitter.com/scribemediaco
In this episode, you’re going to learn how to choose and write out your book idea.
This is a part of the positioning process that you don’t have to get perfect at first, you just need to get something down that is in the right direction. You will have plenty of time to dial this is later on.
So don’t worry about having the perfect description, just get something down that answers the three questions we discuss in the episode.
To join us on our next live workshop, sign up at http://scribebookschool.com
Click here to read the supplementary blog post to this episode.
The business of book publishing has changed dramatically over the past decade, and most of the advice people give is dated and wrong.
Many people are confused by the publishing landscape (which is understandable), and want a lot more background information before starting on their book publishing journey. This episode is long and comprehensive, and answers questions like these:
How does the book publishing business work?
What are the most important things to know?
What is “self-publishing”?
What is “traditional publishing”?
What is the difference and why does it matter?
Should I self-publish or traditionally publish my book?
How do I get a traditional publishing deal?
How do I evaluate traditional publishers?
What is professional vs. amateur in publishing, and why does that matter?
This episode will examine the three book publishing options commonly available, explain the pros and cons of each, and help you understand exactly which one you should select.
There are two types of non-fiction books:
In this episode, you'll learn which book type is best for you right now.
To attend our next free workshop, sign up at http://scribebookschool.com
Should you write a book?
The best way to think about writing a book is through expectations. If you have the wrong expectations, writing a book is a mistake. If you have the right ones, it can work wonderfully.
The biggest book killer for authors are unrealistic expectations.
In this episode, Tucker will walk you through the most common unrealistic authors have, and explain realistic expectations you can have instead.
To sign up for our next live workshop, visit http://scribebookschool.com
In this episode, Tucker covers the top 13 author mistakes -- and how to avoid them.
Too focused on selling copies
Too focused on bestseller lists
Making the book about you (non-fiction only)
Not enough of your story in the book
Too much of your story in the book
Trying to be perfect
Too much pressure on the book to do things it can't do
Playing it too safe
Getting stuck on irrelevant details
Obsession with finding "perfect" writing tools
Using the book for your emotional validation
Expecting to know everything before you start
Editing as you write your first draft
To sign up for our next free workshop, visit http://scribebookschool.com
How do you overcome setbacks and doubt when you're starting out as a writer? No one knows better than Tucker Max, who was rejected by hundreds of publishers and agents before his writing career took off.
Tucker is the author of four New York Times Best Sellers (three that hit #1), which have sold over 4.5 million copies worldwide. He's credited with being the originator of the literary genre, “fratire,” and is only the fourth writer (along with Malcolm Gladwell, Brene Brown, and Michael Lewis) to have three books on the New York Times Nonfiction Best Seller List at one time. He was nominated to the Time Magazine 100 Most Influential List in 2009.
Tucker is also the co-founder of Scribe, a company that helps you write, publish, and market your book. He currently lives in Austin, Texas, with his wife Veronica and three children.
Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 400 million downloads and been selected for “Best of iTunes” three years running.
Tucker Max is the co-founder of Scribe Media, a company that helps you write, publish, and market your book. He's written four New York Times Best Sellers (three that hit #1), which have sold over 4.5 million copies worldwide. He's credited with being the originator of the literary genre, “fratire,” and is only the fourth writer (along with Malcolm Gladwell, Brene Brown and Michael Lewis) to have three books on the New York Times Nonfiction Best Seller List at one time. He was nominated to the Time Magazine 100 Most Influential List in 2009.
Scribe Book School's mission is to give you everything you need to structure, write, and publish your book. To attend our next live workshop, visit http://scribebookschool.com
In this episode, you’re going to get a master’s course in book marketing.
Here’s what you’ll learn:
The #1 thing that helped Tucker Max sell over 3,000,000 copies of his books, and hit #1 on the New York Times bestseller list three times. (Think it was because of fame or media attention? Wrong!)
The story of how Tucker met Tim Ferriss right before the launch of The 4-Hour Workweek
How Tucker knew that book was going to be a mega bestseller
Book marketing strategies for authors
If you’re an author who gets frustrated with all of the options you have for marketing your book, grab a pen and paper because you’re going to be taking notes.
You can absolutely write a book without caring who your audience is. But don’t expect it to do well.
In fact, there’s a name for a book that is written without an audience in mind—it’s called a diary.
If you want your book to be successful and reach the objectives you set out for it, you need an audience, and you need to think about and define that audience beforehand.
Let’s start with a definition of what an audience is (for the purposes of a book):
An audience is a single group of people that share the specific problem your book solves.
Why does this matter? Because the key to writing a good book is actually narrowing your audience down as much as possible to only the people your book is intended to help.
To read the full blog post, click here.
Imagine it’s a year after your book has been published.
What’s happened that made writing your book worth it?
Of course, everyone wants their book to sell lots of copies and be a breakout success–but if you make that your objective, you are setting yourself up for failure.
You need to set realistic objectives, so you give your book a chance to actually succeed.
In fact, the most important thing you can do in this section is to kill your fantasies, so that you can save your reality.
Positioning is the most crucial part of both writing and marketing your book. If you put in the work to properly position your book now, you will reap the benefits for years.
What is book positioning?
Simply stated, book positioning is the place your book occupies in the mind of your reader, and how that reader perceives your book as fulfilling their needs.
That is the technical, industry definition of positioning.
But really, positioning is about answering the question readers ask about every book:
“Why should I read this book?”
It’s important to understand that you can’t write or market yourself out of a positioning problem.
If you get it right, positioning makes both the writing and marketing of the book easy, and ensures you get what you want from your book.
If you do not take this seriously, and get your positioning wrong, then almost nothing you can do will save your book or make it successful.
Now that you’re going to become an author, you’ll have to deal with all the fears and anxieties that come with writing.
You’re not alone. All authors start where you are right now. We start insecure, unsure, and afraid.
And sadly, for some authors, fear stops them from ever writing their book at all.
This podcast will detail the common author fears, explain how they are destructive to books, and provide insight into how you can reframe those fears to help you.
One of the most common questions we hear from potential authors is:
“I know I want to write a book, but how do I pick my book topic?”
In this episode, we will cover the three main approaches we use. These work very well, and in fact, you can use each one to examine your book idea from different angles, and ensure that it’s the right book for you.
Part 1: The Scribe Method
Part 2: The “Teach The Pain You Solved” Method
Part 3: The “Cocktail Party Pitch” Method
One of the most common questions we get from potential authors who are about to write a book is something along the lines of:
“How do I use my book to make money? How can I make sure I get an ROI on my time and money?”
It’s a reasonable question.
The bad news is you will probably not make (substantial) money by selling copies of your book.
The good news: there are so many other ways you can make money with a book—and usually a lot more money than you’d make by focusing on selling copies.
In this Scribe Guide, we'll cover 20 different ways you can leverage to turn your book into a profit-generating machine.
Clients for Your Agency
Sell a Physical Product
Paid Community/Mastermind Groups
Workshops and Group Teaching
Raise Money from Investors
Recruit People to Work for your Company
Promote “Done for You” Services
Sell a Video Course/Information Product
Sell a Software/SaaS Product
Get Investing Opportunities and Be Asked to Join Boards
Promote a Facility or Conference
Attract High Net Worth Clients
Taxes and Write-Offs
. . .
To read the full blog post, click here.
To watch the video, click here.
To get your free copy of The Scribe Method, click here.
If you are ready to write your book, click here.