The Scripted Podcast

In this episode of The Scripted Podcast we sit down with veteran Scripted Editors Matthew Thompson & Rachel MacAulay to talk about the often contentious, but symbiotic relationship between a writer and their editor. 

How should an editor approach their relationship with freelance writers? 

How can a writer use an editor to improve their skill and communicate better? 

We explore these subjects and more in the first episode of Season 3 of The Scripted Podcast! 

In this episode of The Scripted Podcast we sit down with John Tyreman, Head of Research for Silverback Strategies in Washington D.C. to discuss the importance of research in content marketing, how to use research AS content, and how he was able to grow his personal brand on LinkedIn through a 90 day marathon of publishing.  

In this episode of The Scripted podcast we sit down with founder and CEO of Web Savvy Marketing Rebecca Gill to talk about the important relationship between marketing agencies and content writers. We discuss how she identifies a great copy writer, what skills are important for an agency when hiring a copywriter, and the SEO and Content Marketing landscape in these uncertain times.

We also start a new segment called "Solve My Problem" where we present an SEO or Content Marketing problem for our guest to solve. It was a great discussion and we thank Rebecca for joining us and sharing her expertise.

Hey, listeners, thanks for tuning into another episode of the Scripted podcast. In today's episode, we're going to be wrapping up our three three-part discussion on content promotion. If you didn't listen to the last episodes, we started the series off talking about how to write extremely shareable content, and then talked about how to actually share that content in both the B2B and B2C crowds. In today's episode, we're going to be joined once again by the scripted writer Brian Penny to cover how to promote content on LinkedIn, how to utilize social media landing pages, why they're effective, and how to work within other platforms like Reddit, Discord and even how to leverage video games for content promotion.

In today's episode, we're going to be continuing our discussion on content promotion. If you didn't listen to the last episode, we started the series off talking about how to write extremely shareable content. In today's episode, we're shifting to actually talking about how to promote that extremely shareable content. And we're going to be joined by the scripted writer Brian Penny to do so.

To start, we're going to be talking about how to optimize your headlines and effectively share content on Facebook for that BDC crowd. And then we'll end the discussion by turning the coin over and covering content promotion on LinkedIn for the B2B crowd.

Hey Listeners! Thanks for tuning into another episode of the Scripted podcast. Today, we are joined by the Scripted writer Brian Penny. Brian has been published in HuffPost, High Times, Fast Company, Forbes, and Paste Magazine, and has reached even more publications through ghostwriting. On top of writing for others, he also has his very own blog. In this episode, we start a discussion on how to write extremely shareable content and how to promote content on various mediums. 

What's up, listeners? Thanks for tuning into another episode of this Scripted podcast. In today's episode, Griffin and I will be ending our discussion on SEO by talking about other tips and tricks, including the use of semantic keywords, guest posting, link building, as well as discussing certain trends that are fundamentally shifting the way people approach SEO and how you will as well in the future. 

Hey, listeners, thanks for tuning in to another episode of the Scripted podcast! In today's episode, we're going to be joined once again by Griffin Roer, owner of Uproer, a search marketing agency that works closely with e-commerce and technology companies. Today, we're going to be continuing our discussion on SEO by taking a deeper dive into the writing for SEO in 2020. We'll discuss tools he uses daily, the use of hub articles, general best practices, things to avoid, writing for video and audio content, and more.

Hey Listeners! Thanks for tuning into another episode of the Scripted podcast. In today's episode we are joined by Griffin Roer, owner of the Search Marketing Agency, UpRoer. Today, we discuss what is SEO in 2020. How has this landscape changed? Why is it still important? How does Google rank pages now? We will cover things like authority and relevance, keyword stuffing, and everything that's died in the past. We’re also going to be discussing how Griffin specifically works with copywriters at his agency to provide quality content to his clients that are ranking. 

Hey Listeners! Thanks for tuning into another episode of the Scripted podcast! Today we're going to be wrapping up all things press release related, and specifically focusing on the things you should be avoiding when it comes to press release distribution, as well as the general best practices that come along with that!

Hey Listeners! Thanks for tuning into another special one-off episode of the Scripted podcast.  I'm here with Nikki Martinez, a Scripted writer, and today we're going to be talking more about the present time and what everybody is currently going through with COVID-19. The goal is to make sure you walk away with actionable steps to either start making money by writing for businesses on the Scripted platform or get professional content written to make the most of this time as a business within this COVID-19 era.

Hey Listeners! Thanks for tuning into the 7th episode of the Scripted Podcast. In the last episode we discussed the importance of press releases, and more importantly how to craft a successful one - whether you are writing one yourself, or working with a writer to craft it for you.

In this episode, we are going to be taking this conversation one step further to not only reiterate the importance of a press release and what makes them good, but we are going to be discussing press release distribution. Specifically: What is press release distribution? Why is it important? How to do it? How much does it cost? And more…

To do this, we are going to joined by Michelle St. Angelo, the Vice President of National Public Relations at Allied Global Marketing. 

Hey listeners! Thanks for tuning in to the sixth episode of the Scripted podcast. In today's episode, we're going to be joined by another amazing writer that frequents the Scripted platform, Elizabeth Trach.

We're going to be discussing when and why should companies write press releases, what their purpose is, when they're valuable, what components make up a great press release, key things to include in them, key things to avoid, and more!

Hey Listeners! Thanks for tuning into the fourth episode of the Scripted podcast. In today's discussion, we will be joined by two writers that frequent the Scripted platform to dig into the functional device of how writers work with customers.

On the writer’s side of things, we're going to be talking about how to successfully write pitches that will get you hired,  and what questions you should ask your customers to find their brand voice/style and understand their goals.

On the client-side of things, we will talk about the best practices for working with writers, including how to write content briefs, how to grow a relationship with your writer, and how to make sure your writer is prepared to write the best content possible. Speaking of quality, we will also be discussing if an increase in quality blogs means less content being produced, and understanding the ideal ratio between quality and quantity when producing content.

Hey Listeners! We're going to be talking about software that content writers and content marketers need to know to up their game when it comes to SEO best practices and producing content.

The essential content marketing tools that we cover in today's episode are Grammarly, Hemingway, SEO Review Tools, SEO Yoast, and more.

Hey Listeners! In today's episode, we will be moving the blogging discussion along and talking about how to capture the most leads from blogs. 

You have the readers, but how do you effectively turn that visit into a business opportunity? Whether that be lead forms popups or exit pops? We will discuss what software is best for these, what is too aggressive in capturing leads and if a reader signs up for your newsletter, how do you best nurture that lead?

Hello and welcome! This is the first official episode of the Scripted podcast!

In this episode, we will be joined by two highly-skilled writers that frequent the Scripted platform to discuss:

• Finding the right topic for your blog
  
• What is the right length and format of a blog? Is there a right length?
  
  • If you are writing to give the best answer to specific queries, does length matter?
    
  • When it comes to SEO-friendly formats for blogs, what's most important?
    
    • Does SEO ever get in the way of good writing?