The Product Marketing AI Podcast

This episode is sponsored by ⁠riverside.fm⁠, the leading tool for podcast and video recordings. Visit ⁠riverside.fm⁠ and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan.

Season 2 has seen us discuss the many varying paths that PMM's can take in their career. Jill Roberson has charted a novel path to VP of Digital Marketing at Velir. She outlines why the skills learned as a PMM Leader at Sitecore have set her up for success as a VP.

She tells us how a thirst for knowledge and learning has fuelled her career, plus her favorite and most hated marketing tools.

If you are looking to take the next step in your Product Marketing career DO NOT MISS THIS EPISODE

Jackie Palmer is the VP of Product & Industry Marketing @ Demandbase. She is also a very insightful and very fun podcast guest. We talked about how to manage corporate messaging after an acquisition, using your own software and why Slack, while amazing is the bane of her existence. 

Consultancy or Agency. The words are used interchangeably but the distinction is essential. Devon O'Rourke has built the world's premier product marketing consultancy Fluvio from scratch. We talked about how they accelerate the effectiveness of existing PMM teams and of course his favourite and most hated tools. 

Project Management tools, can't live with em, can't live without em. One Product Marketer turned his disdain for Project Management tools into a Go-To-Market Platform called Ignition. That man's name is Derek Osgood and we chatted all about his company and some of his favorite and most hated Product Marketing tools. 

Podcast titles. Sometimes you want to go high brow, others you just want to rock a Drake pun. 

Amanda Groves the Senior Director of Product Marketing at Crossbeam joins me to talk Champagne, her favorite Product Marketing tools, and the future of email as a communication medium. She tells us why Notion, Loom, and Full Story are her favorite tools, and while we are talking about drinking champagne, how she uses Crossbeam in her day-to-day. The first episode in a few months but it's a cracker. Don't miss it. 

Check it out.

The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier.

Sponsored by Gym-To-Market. The number 1 gym-obsessed apparel brand for marketers. Coming soon on Shopify. 

Maureen West, Vice President, Product Marketing Strategist at the Publicis Groupe breaks down the huge scope of responsibility that Product Marketers face and how to focus on the projects that matter. She highlights one part of the role that Product Marketers should NEVER do and gives us her favourite and most hated tools. Maureen is one of the most insightful voices in Product Marketing and you don't want to miss her take on storytelling at an agency and figuring out the differences between B2B & B2C buyers. Check it out. 

The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier.

Kimberlee West, Director of Product Marketing at Uniphore and the coolest Canadian PMM since April Dunford, breaks down the most time consuming parts of her Product Marketing job. We talk Artificial Intelligence, Global Product Marketing and having a 6sense for data. She breaks down how she thinks about personas, ICP, intent data and growth marketing. Do not miss this episode.

The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier.

Lauren Culbertson, the CEO of LoopVOC breaks down the most time consuming parts of her Product Marketing job, and the tools she uses to make her life easier. Lauren outlines how she manages go-to-market launches, competitive intel and speeds up customer research using her own tools. We chatted loving and hating Asana and the advancement of Product Marketing tools in the past 3 years. The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier.

Alicia Carney the Head of Product Marketing at Lune breaks down the most time consuming parts of her Product Marketing job, and the tools she uses to make her life easier. Alicia outlines how she speeds up customer research, strategic messaging and content production. She also dropped a major Jira Smash Mouth comparison with some HubSpot fandom thrown in for good measure. The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier.