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Search with Candour - SEO & PPC news and interviews

Search with Candour - SEO & PPC news and interviews

By Candour Agency Ltd

Do you work in SEO or PPC? Search With Candour brings you the latest digital marketing news to keep you up-to-date and ready for your working week plus interviews with some of the world's leading SEO and PPC experts!

Find our show notes and transcripts at search.withcandour.co.uk/
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Ecommerce pagination with Goodness Azubuogu
Ecommerce pagination with Goodness Azubuogu
In this week's episode, Jack Chambers-Ward is joined by Goodness Azubuogu, Technical SEO Specialist at Trek Marketing, to discuss pagination in ecommerce including: What is pagination on an ecommerce site? Common mistakes when using pagination on an ecommerce site How do these issues affect the site's SEO? How to effectively implement pagination on an ecommerce site The full show notes and transcript are available at search.withcandour.co.uk
44:57
January 30, 2023
The importance of cultural understanding in SEO with Sarah Presch
The importance of cultural understanding in SEO with Sarah Presch
In this week's episode, Jack Chambers-Ward is joined by Sarah Presch, Digital Marketing Director at Argos Multilingual, to discuss how culture can be an essential factor in marketing & SEO. Jack and Sarah discuss: Should you get your content and keywords translated? How to be aware of your cultural biases How to approach ethnic marketing within your home country Understanding different elements of culture  Check out the full show notes and transcript at search.withcandour.co.uk
55:28
January 23, 2023
Being a digital marketing generalist in 2023 with Tom Marriott
Being a digital marketing generalist in 2023 with Tom Marriott
On this episode of Search With Candour, Jack Chambers-Ward is joined by Tom Marriott, Digital Marketing Director at Ina4 and also known as The SEO Punk. Tom joins Jack to discuss something they have in common, working in SEO, and the digital marketing industry as a whole, as a generalist. What does it mean to be a generalist in digital marketing? Why does it seem like there are fewer generalists now than ever before? What is the most effective role for a generalist in an agency? For all the links, transcript and show notes go to search.withcandour.co.uk
57:54
January 16, 2023
ChatGPT coming to Bing Search, a new Bingbot and Google to introduce chatbot for healthcare queries
ChatGPT coming to Bing Search, a new Bingbot and Google to introduce chatbot for healthcare queries
Welcome to the Search With Candour podcast, the first episode of 2023! Jack Chambers-Ward is riding solo this week to bring you the latest SEO news including: Microsoft launches new Bingbot Microsoft to add ChatGPT features to Bing search Top non-profit domains that grew in visibility in 2022 Google to introduce ChatGPT-like model for healthcare For full show notes, links and transcripts go to search.withcandour.co.uk.
17:12
January 09, 2023
2022 SEO year in review and 2023 predictions
2022 SEO year in review and 2023 predictions
In the final episode of 2022, Jack Chambers-Ward and Mark Williams-Cook discuss the highlights and lowlights of 2022 including: All the Google Ranking System updates in 2022 The arrival, and limitations, of ChatGPT The launch & growth of AlsoAsked Google Search Console URL Inspection Tool API E-E-A-T SISTRIX's December 2022 TrendWatch and Trend of the Year Mark & Jack also make some predictions for 2023: The future of Spambrain Google will announce their equivalent of IndexNow Multi-modal search and MUM integration will become more & more prevalent Thank you for listening to Search With Candour during 2022, see you in 2023!
01:04:46
December 26, 2022
Entity SEO with Sara Taher
Entity SEO with Sara Taher
In this week's episode, Jack Chambers-Ward is joined by Sarah Taher, an SEO consultant and speaker based in Canada. Sara joins Jack to discuss all things entity SEO including: What is an entity? How can we "optimise our entities"? How important are entities in SEO at the moment? How can schema help tie into entity SEO? You can find full show notes and transcripts at https://search.withcandour.co.uk/
01:02:03
December 19, 2022
SEO news: Crawl budget optimisation, site accessibility and continuous scroll
SEO news: Crawl budget optimisation, site accessibility and continuous scroll
In this week's episode of Search With Candour, Jack Chambers-Ward is joined once again by Mark Williams-Cook to discuss the latest SEO news, including: Google clarifies a few things about crawl budget optimisation How to conduct a site accessibility audit Continuous scroll is coming to desktop (in the US) The latest Helpful Content system update has begun rolling out For full show notes and transcript, go to search.withcandour.co.uk.
42:18
December 12, 2022
News: Google pay advertisers $100, face-swapping actors on SERPs, new BrightLocal Academy course and more!
News: Google pay advertisers $100, face-swapping actors on SERPs, new BrightLocal Academy course and more!
In this episode, Jack Chambers-Ward and Mark Williams-Cook co-hosted a live episode of Search With Candour on LinkedIn. Jack & Mark discussed: Google Ads Paying Advertisers $100 To Enroll In Automatically Applied Recommendations Actors swapping roles in the SERPs SISTRIX's new Knowledge Graph analysis tool New free BrightLocal Academy course - “How to Create Website Content for Local SEO” (hosted by Claire Carlile) The SEO Metric Chain by Chris Green OpenAI launches DaVinci-003 You can also find: Jack's #SEOChat about internal links: https://twitter.com/JLWChambers/status/1598376388360163328 The live video version of this recording on LinkedIn
42:16
December 05, 2022
SEO news: A guide to Google Search ranking systems / Does URL length and structure matter?
SEO news: A guide to Google Search ranking systems / Does URL length and structure matter?
In this week’s episode of the Search With Candour podcast, Jack Chambers-Ward is reunited with Mark Williams-Cook to discuss: Google has made it easier to get products in the shopping tab Google has created a guide to their Search ranking systems Majestic’s SEO in 2023 summary A discussion about URL length & structure - does it affect your rankings? For full show notes, links and transcripts go to search.withcandour.co.uk
53:28
November 28, 2022
How to turn big brands into digital publishers with Jeff Grill
How to turn big brands into digital publishers with Jeff Grill
In this week's episode, Jack Chambers-Ward is joined by Jeff Grill, founder of Brainchild, to talk about: Creating scalable content strategies How to harness the expertise of your clients Why having your articles reviewed by topical experts is more important than ever Full show notes and transcripts available at search.withcandour.co.uk
01:04:22
November 21, 2022
What has empathy got to do with technical SEO? with Daniel K Cheung
What has empathy got to do with technical SEO? with Daniel K Cheung
In this week's episode, Jack Chambers-Ward is joined by Daniel K Cheung, prolific SEO consultant and host of the Dreading Sundays podcast. Daniel joins Jack to discuss: The origin story of Dreading Sundays Why empathy is so important in technical SEO Understanding different types of empathy for different work relationships Learning to communicate priority tasks to non-SEOs And much more! Full show notes and transcripts are available at search.withcandour.co.uk.
49:11
November 14, 2022
How to build a digital marketing agency as a BIPOC individual with Jamar Ramos
How to build a digital marketing agency as a BIPOC individual with Jamar Ramos
On this week's episode, Jack Chambers-Ward is joined by digital marketing extraordinaire (and Jack's new best friend), Jamar Ramos. Jamar joins Jack to discuss: Why you should be watching All Elite Wrestling (yes, they talk about professional wrestling for a few minutes...) Jamar's transition from creative writing to digital marketing How much does representation matter in digital marketing? What is it like being a BIPOC founder of a marketing agency? What can people in positions of management do to highlight POC? Full show notes, transcript and links at search.withcandour.co.uk
01:07:15
November 07, 2022
SEO Horror Stories - Halloween Spooktacular 2022 with Myriam Jessier & Stéphanie Walter
SEO Horror Stories - Halloween Spooktacular 2022 with Myriam Jessier & Stéphanie Walter
Welcome dear listeners to this big bumper episode of Search With Candour, our Halloween Spooktacular 2022! Joining your (g)host Jack Chambers this week is the mortifying Myriam Jessier and shocking Stéphanie Walter. In the first half of the episode, our horrible hosts play you some of the scariest SEO stories from BrightonSEO's best and brightest SEO people, including: Steve Paine from SISTRIX (who sponsors this podcast) Lidia Infante Dixon Jones Arnout Hellemans Kyle Place  Billie Geena Hyde Adam Gent Sean Fleming  John Mueller Andi Jarvis Crystal Carter Malcolm Slade Andrew Optimisey Sarah McDowell Martin Splitt  Azeem Alizée Baudez In the second half, Jack & Myriam learn all about Stéphanie's horror stories from people trying to build links from her blog. Full show notes, transcript and links available at search.withcandour.co.uk.
01:36:46
October 31, 2022
Writing for humans and robots with Maddy Osman
Writing for humans and robots with Maddy Osman
In this week's episode, Jack Chambers-Ward is joined by Maddy Osman, the founder of The Blogsmith and best-selling author of Writing for Humans and Robots. Jack & Maddy discuss: Why it's important to write for humans AND robots Common mistakes made by SEOs that impact their writing How has AI writing affected writers in 2022 Some tool recommendations for SEOs and writers And much more! The full show notes and transcript can be found at search.withcandour.co.uk
46:08
October 24, 2022
SEO Audits with Olga Zarr
SEO Audits with Olga Zarr
In this week's episode, Jack Chambers-Ward is joined by the incredible Olga Zarr, the founder and CEO of SEOSLY. Jack & Olga join forces to discuss SEO audits (Olga's favourite topic!) including: The first steps of auditing a new website How regularly should you audit a website? What are some of the most common things auditing tools miss? And in case you missed it, here is Olga's in-depth article about her auditing process: https://seosly.com/blog/seo-audit/ Search With Candour is supported by SISTRIX, the SEO's toolbox. Go to sistrix.com/swc to try some of their fantastic tools for free. For full show notes, links, and transcripts, go to search.withcandour.co.uk
01:06:14
October 17, 2022
Breaking out of your brand bubble with Alex Hickson
Breaking out of your brand bubble with Alex Hickson
In this week's episode, Jack Chambers-Ward is joined by Alex Hickson, Head of Digital PR at TrunkBBI to discuss: How to inspire clients to try digital PR Thinking outside the box for opportunities Breaking out of your brand bubble Full show notes, links, and transcript are available at search.withcandour.co.uk
01:14:01
October 10, 2022
Live SEO Q&A September 2022: Mark & Jack answer your questions live on LinkedIn
Live SEO Q&A September 2022: Mark & Jack answer your questions live on LinkedIn
Welcome to the Search With Candour podcast. Jack Chambers-Ward is once again joined by the inimitable Mark Williams-Cook for a live SEO Q&A! That's right, live and unedited! This episode was recorded live and broadcast via Mark's LinkedIn page. Click here to watch the video version on LinkedIn. Questions answered include: How do you decide when it's best to canonicalise multiple variants of a page over simply making one page with a self-referring canonical? Is it necessary to keep URLs short or we can keep them as per our need (to cover the focus keyword)? I see comments on having a "Link Building Strategy". As a small business should we worry about this, or should we concentrate on good content that builds authority and attracts links? Is location tagging images still effective? Is HARO worth the effort or do you prefer any other alternative for link building? and more! Full show notes and transcript are available at search.withcandour.co.uk
59:07
October 03, 2022
Carving out your SEO career path with Luce Rawlings
Carving out your SEO career path with Luce Rawlings
In this week's episode, Jack Chambers-Ward is joined by freelance SEO consultant Luce Rawlings to discuss: Starting your career in-house vs in an agency When's the right time to go freelance? The pros and cons of freelancing How can you continue to learn throughout your SEO career? SISTRIX's Visibility Leaders 2022 https://www.sistrix.com/visibility-leaders/retail-2022-overview Full show notes, links, and transcript available at search.withcandour.co.uk
01:00:60
September 26, 2022
How digital PR can benefit your SEO with Jenny Abouobaia
How digital PR can benefit your SEO with Jenny Abouobaia
In this week's episode, Jack Chambers-Ward is joined by Jenny Abouobaia, SEO consultant of the year 2021 in the Middle East & North Africa. Jack and Jenny discuss all things digital PR including: The different types of link building How digital PR can boost your SEO and brand awareness Is digital PR more or less important than it was 5 years ago? How digital PR can increase your digital footprint and improve your EAT Jenny's website: https://seowithjenny.com/ Follow Jenny on Twitter: https://twitter.com/seowithjenny Follow Jack on Twitter: https://twitter.com/JLWChambers Full show notes & transcript available at search.withcandour.co.uk
01:19:59
September 19, 2022
Google Helpful Content Update rollout complete and Tiktok adds regional trend analysis
Google Helpful Content Update rollout complete and Tiktok adds regional trend analysis
Welcome to the Search With Candour podcast. In this week's episode, Jack Chambers-Ward is flying solo to discuss all the latest SEO and PPC news including: TikTok adding additional regional trend insights Google‘s helpful content update has now finished rolling out Helpful content update analysis from SISTRIX as well as the latest SectorWatch all about barbecues Show notes and transcript at search.withcandour.co.uk
24:16
September 12, 2022
Better Ads Standards coming in October 2022, Top 100 UK domains from SISTRIX, Helpful Content Update
Better Ads Standards coming in October 2022, Top 100 UK domains from SISTRIX, Helpful Content Update
Welcome to Episode 34 of Season 2 of the Search With Candour podcast. Your host, Jack Chambers-Ward is once again joined by the inimitable Mark Williams-Cook to discuss all the latest SEO and PPC news including: Google testing new read-time labels on SERPs Update on the Helpful Content Update (sort of) Updated top 100 domains from SISTRIX Google Business Profile guidelines have been updated to include products New better ads standards will be introduced in October 2022 Show notes and transcript available at search.withcandour.co.uk
34:14
September 05, 2022
Intersectionality in the SEO industry with Chloe Smith
Intersectionality in the SEO industry with Chloe Smith
On this week's episode, Jack Chambers-Ward is joined by the one & only Chloe Smith, SEO Manager at Blue Array. Jack & Chloe talk about: Chloe's transition from Creative Writing to SEO What is intersectional feminism? How does intersectional representation affect conferences? Chloe's talk about menstrual health from BrightonSEO April 2022 How can we as marketers use intersectionality to better understand our audiences? Full show notes, links and transcripts are available at search.withcandour.co.uk.
57:14
August 29, 2022
SEO news: Screaming Frog launches v17, Youtube Shorts algorithm explained and GSC report update rollout
SEO news: Screaming Frog launches v17, Youtube Shorts algorithm explained and GSC report update rollout
In this week's episode, Jack Chambers-Ward is reunited with his co-host, Mark Williams-Cook to discuss all the latest SEO & PPC news including: Quick update on last week’s rollout of GSC indexing report V17 of Screaming Frog Google linking to Youtube from organic product listings The Youtube shorts algorithm explained Full show notes, links and transcript available at search.withcandour.co.uk
33:09
August 22, 2022
SEO news: Wix's Site Inspection tool, Google steps up Featured Snippets with MUM and more.
SEO news: Wix's Site Inspection tool, Google steps up Featured Snippets with MUM and more.
On this week's episode, our brave host Jack Chambers-Ward is riding solo and gives you a  rundown of the week's SEO news including: Wix’s new site inspection tool Google steps up featured snippets with MUM; Google Search Console performance report bug with Discover on July 26th Google Search Console simplifies its reports with a new item classification The full show notes with links and transcripts can be found at search.withcandour.co.uk
26:40
August 15, 2022
Google updates the Search Quality Raters' Guidelines and some listener Q&A
Google updates the Search Quality Raters' Guidelines and some listener Q&A
In this week's episode, Jack Chambers-Ward is joined by his co-host Mark Williams-Cook to discuss the latest SEO & PPC news. Jack & Mark discuss: Google updates their Search Quality Raters Guidelines SISTRIX's TrendWatch July 2022 July 2022 Google Product Review Update Listener Q&A including how to prioritise SEO tasks and how to maintain rankings when changing CMS Show notes and transcript available at search.withcandour.co.uk
50:05
August 08, 2022
TikTok as a search engine with Annie-Mai Hodge
TikTok as a search engine with Annie-Mai Hodge
In this week's episode, Jack Chambers-Ward is joined by Annie-Mai Hodge, Head of Brand Development at Atlas SEO and founder of Girl Power Marketing. Jack & Annie-Mai discuss: How TikTok is being used as a search engine (and by who!) What data can we get from TikTok? What are the 'ranking factors' for TikTok videos? Are TikTok videos appearing on Google SERPs? Can you trust the information you find when you search on TikTok? And more! Show notes & transcript: search.withcandour.co.uk
55:44
August 01, 2022
Multi-image SEO for ecommerce, Google Search Console video indexing report & voice over for Youtube ads
Multi-image SEO for ecommerce, Google Search Console video indexing report & voice over for Youtube ads
In this week's episode, Jack Chambers-Ward is joined by Mark Williams-Cook to discuss: The key factors in getting multi-image thumbnails on SERPs Google fights back against 1 star review scammers Google Search Console has a new Video Indexing Report Google has started automatically upgrading Smart Shopping campaigns to Performance Max Automated voice over for Youtube ads Our 1000-mile challenge for charity: https://withcandour.co.uk/blog/1-000-mile-challenge-in-july Donate to support Break: https://www.justgiving.com/fundraising/milesforbreak Show notes & transcript: search.withcandour.co.uk
41:51
July 25, 2022
What SEOs can learn from PPC with Alice Roussel
What SEOs can learn from PPC with Alice Roussel
In this week's episode, Jack Chambers-Ward is joined by Alice Roussel, the Growth Marketing Manager at Pictarine. Jack & Alice discuss: What SEOs can learn from PPC Some common misconceptions about the relationship between SEO & PPC Should you build landing pages specifically for PPC or SEO or both? What the future of PPC may hold And much more! Search With Candour is supported by SISTRIX, the SEO’s toolbox. Go to sistrix.com/swc if you want to check out some of their fantastic free tools. Full show notes and transcript available at search.withcandour.co.uk
57:31
July 18, 2022
Almost half of GSC clicks go to hidden keywords and SERP annotations from unstructured data
Almost half of GSC clicks go to hidden keywords and SERP annotations from unstructured data
In this week's episode, Jack Chambers-Ward is once again joined by his inimitable co-host, Mark Williams-Cook, to discuss all the latest SEO & PPC news. This week, Jack & Mark discuss: A study by ahrefs that revealed that almost half of GSC clicks go to hidden keywords New 'pros and cons' SERP annotations appear from unstructured data Reason number 5445131 why some SEOs destroy the reputation of SEO Show notes and transcripts available at search.withcandour.co.uk
32:54
July 11, 2022
Mobile SEO with Cindy Krum
Mobile SEO with Cindy Krum
In this week's episode, Jack Chambers-Ward is joined by CEO & founder of Mobile Moxie, Cindy Krum. Jack & Cindy discuss: The origins of mobile SEO How much has voice search changed mobile SEO? How has "the death of AMP" affected mobile SEO? Mobile Moxie's free tools - SERPerator & Page-oscope Show notes and transcript available at search.withcandour.co.uk
01:03:12
July 04, 2022
Aira's annual State of Link Building report, Bing's in-SERP voucher codes and Google's Evolution of Search
Aira's annual State of Link Building report, Bing's in-SERP voucher codes and Google's Evolution of Search
In this week's episode, Jack Chambers-Ward is joined by Mark Williams-Cook to discuss the latest in SEO & PPC news. Jack and Mark discuss: Google's updated Product Rich Results documentation Bing's in-SERP voucher codes SISTRIX's new on-page feature Aira's third annual State of Link Building report Google's Evolution of Search Full transcript and show notes are available at search.withcandour.co.uk
59:05
June 27, 2022
Imposter syndrome in the SEO industry with Sarah McDowell
Imposter syndrome in the SEO industry with Sarah McDowell
On this week's episode, Jack Chambers-Ward is joined by Sarah McDowell, the SEO Manager at Captivate and the co-host of the SEO Mindset podcast. Jack & Sarah discuss: What is imposter syndrome? Why is it so prevalent in the SEO industry? Techniques to cope with it How to support coworkers & employees with imposter syndrome How you should chop your vegetables for your chili Full show notes and transcript are available at search.withcandour.co.uk.
47:41
June 20, 2022
Voice search, site migrations & the future of SEO with Katherine Watier Ong
Voice search, site migrations & the future of SEO with Katherine Watier Ong
In this week's episode, Jack Chambers-Ward is joined by Katherine Watier Ong of WO Strategies and the DM Victories podcast. Katherine joins Jack to discuss her 17+ years in digital marketing including: SEO for voice search Site migrations with millions of URLs and hundreds of millions of backlinks The future of search technology And much more. This episode's full show notes and transcript can be found at search.withcandour.co.uk.
53:20
June 13, 2022
Google's May 2022 Core Update, using spam sites for keyword research and Apple's search engine
Google's May 2022 Core Update, using spam sites for keyword research and Apple's search engine
In this week's episode, Jack Chambers-Ward is once again joined by his co-host, Mark Williams-Cook and they discuss: The rumoured new Apple search engine The May 2022 Google Core Update and SISTRIX’s data around it PAA spam sites New side-by-side SERPs being tested by Google Full show notes and transcript are available at search.withcandour.co.uk
55:25
June 06, 2022
Automating migrations, Wix's new learning hub, Performance Max updates and the Edge Images plugin
Automating migrations, Wix's new learning hub, Performance Max updates and the Edge Images plugin
In this week's episode, Jack Chambers-Ward is once again joined by his co-host, Mark Williams-Cook and they discuss: How to use automation in website migrations Wix’s new learning hub SISTRIX's TrendWatch May 2022 Performance Max updates Edge Images plugin Full show notes and transcript are available at search.withcandour.co.uk
36:47
May 30, 2022
Keywordinsights, topic clusters and search intent with Andy Chadwick
Keywordinsights, topic clusters and search intent with Andy Chadwick
In this week's episode, Jack is joined by Andy Chadwick from Snippet Consulting/Digital and Keywordinsights. Jack and Andy discuss: How Keywordinsights create keyword clusters How Keywordinsights understands keyword context & intent What came first: The content hub or the indented search results What's new with Keywordinsights V2 And more. Full show notes and transcripts are available at search.withcandour.co.uk.
41:47
May 23, 2022
Stoicism and SEO for Headless CMS with Alex Wright
Stoicism and SEO for Headless CMS with Alex Wright
In this week's episode, Jack Chambers is joined by Alex Wright, the Performance Marketing Director at Clicky Media. Jack and Alex discuss: What is a headless CMS? What are the pros and cons of a headless CMS? What are the pros and cons of a hybrid CMS? The importance of planning the end before you start at the beginning Server-side rendering vs static site generation How stoicism can be beneficial to you and your career in digital marketing Resources for learning more about stoicism Full show notes and transcripts are available at search.withcandour.co.uk.
49:28
May 16, 2022
Steve Paine from SISTRIX: Visibility Index, Amazon SEO, Primark's new website and SISTRIX Academy
Steve Paine from SISTRIX: Visibility Index, Amazon SEO, Primark's new website and SISTRIX Academy
In this week's episode, Jack Chambers is joined by the Marketing Manager of SISTRIX, Steve Paine. Jack & Steve talk about: SISTRIX's Visibility Index Steve's career before he joined SISTRIX Primark's new website SISTRIX's upcoming content creation features Steve's work at SISTRIX Academy For show notes & transcripts, please go to search.withcandour.co.uk.
39:56
May 09, 2022
AlsoAsked Deep Search, AI scammers file fake DMCA notices, Google Webspam Report 2021, Google's new CDN and more
AlsoAsked Deep Search, AI scammers file fake DMCA notices, Google Webspam Report 2021, Google's new CDN and more
In this week's episode, Mark Williams-Cook and Jack Chambers will be talking about: AlsoAsked Deep Search AI-generated scammers file fake DMCA notices Google's John Mueller has been replaced by MuellerBot Google Webspam Report 2021 Google will be rolling out desktop support for signed exchanges soon Google launches a new CDN For show notes and transcripts, please visit search.withcandour.co.uk
46:36
May 02, 2022
The new WooCommerce and Pinterest partnership, update on Google’s stance on AI-generated content, Multi-account Google Ads dashboard and more
The new WooCommerce and Pinterest partnership, update on Google’s stance on AI-generated content, Multi-account Google Ads dashboard and more
In this week's episode, Mark Williams-Cook and Jack Chambers will be talking about: How to avoid manual actions on your medical site An update on Google’s guidelines regarding AI-generated content Multi-account Google Ads dashboard Google tests a play/listen feature in People Also Ask The new Woocommerce and Pinterest partnership For show notes and transcripts, please visit search.withcandour.co.uk
40:40
April 25, 2022
Google Know Your Data, Google Multisearch and Google's stance on AI-generated content
Google Know Your Data, Google Multisearch and Google's stance on AI-generated content
In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about: Google Know Your Data Hannah Rampton’s Search Console Explorer v2 is now live Updates on Trends & Primark’s new website from SISTRIX Google new multisearch feature Google’s stance on ai generated content Full transcript and show notes available at search.withcandour.co.uk
52:00
April 18, 2022
Local SEO with Claire Carlile
Local SEO with Claire Carlile
In this episode, you will hear Jack interviewing Local Search Expert Claire Carlile. Jack and Claire talk about: Local SEO Brightlocal Academy Google Business Page tips Keyword research for local SEO Link building strategies for small businesses BrightonSEO Full show notes and transcript available at search.withcandour.co.uk.
44:39
April 11, 2022
The latest product review update, tabbed meta descriptions in SERPs, SISTRIX’s new Live Data feature, updates for Google Tag Manager and RIP to the URL parameters tool
The latest product review update, tabbed meta descriptions in SERPs, SISTRIX’s new Live Data feature, updates for Google Tag Manager and RIP to the URL parameters tool
In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about: The latest Google product review update Tabbed meta descriptions in SERPs SISTRIX’s new Live Data feature Important updates for Google Tag Manager RIP URL parameters tool Full show notes, links and transcript are available at search.withcandour.co.uk.
41:13
April 04, 2022
Google is sunsetting Universal Analytics, GA4 tutorials & alternatives, new 'lower price' badge, Google Unconference 2022, Brighton SEO April 2022
Google is sunsetting Universal Analytics, GA4 tutorials & alternatives, new 'lower price' badge, Google Unconference 2022, Brighton SEO April 2022
In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about: Google is sunsetting Universal Analytics GA4 tutorials & alternatives New 'lower price' badge Google Unconference 2022 Brighton SEO April 2022 Full show notes, links and transcript available at search.withcandour.co.uk
33:06
March 28, 2022
AlsoAsked, vehicle ads now available on Google in the US, SISTRIX SERPs tools, how to debug missing pages on Screaming Frog
AlsoAsked, vehicle ads now available on Google in the US, SISTRIX SERPs tools, how to debug missing pages on Screaming Frog
In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about: Vehicle ads available to US advertisers SISTRIX’s SERPS tools - https://sistrix.com/swc How to debug missing pages in Screaming Frog crawls AlsoAsked v1 has launched - https://alsoasked.com/ For full show notes and transcript, visit search.withcandour.co.uk
38:24
March 21, 2022
A great SERP features glossary, Sitebulb Server, GPT3 emotional goal & ad copy generator, Bing Professional Service Ads and GA4 homepage update
A great SERP features glossary, Sitebulb Server, GPT3 emotional goal & ad copy generator, Bing Professional Service Ads and GA4 homepage update
In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about: A great SERP features glossary from Paige Hobart/ROAST Sitebulb Server is coming soon A GPT3 emotional goal & ad copy generator from Danny Richman Bing Professional Service Ads are rolling out Google Analytics 4 gets a homepage update You can get the full transcription and show notes at https://search.withcandour.co.uk
36:20
March 14, 2022
Keyword Insights v2 launch, English to regex tool, errors in Google Search Console, SISTRIX TrendWatch March 2022 & Google Shopping Stories
Keyword Insights v2 launch, English to regex tool, errors in Google Search Console, SISTRIX TrendWatch March 2022 & Google Shopping Stories
In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about: Keyword insights launching v2 Errors in GSC URL Inspection tool English to regex tool SISTRIX TrendWatch March 2022 More on Google Shopping Scorecard Google Shopping Stories You can get the full transcription and show notes at https://search.withcandour.co.uk
32:11
March 07, 2022
BERT, new Google Shopping experience scorecard, Page Experience update for desktop and a WordPress plugin vulnerability
BERT, new Google Shopping experience scorecard, Page Experience update for desktop and a WordPress plugin vulnerability
In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about: BERT and how it understands language The rollout of the Page Experience update for desktop A vulnerability found in a popular WordPress plugin SISTRIX Academy New Google Shopping experience scorecard You can get the full transcription and show notes at https://search.withcandour.co.uk
36:37
February 28, 2022
Google Search Console data loss, Google Analytics ruled illegal, SectorWatch and GA4 attribution models
Google Search Console data loss, Google Analytics ruled illegal, SectorWatch and GA4 attribution models
In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about: A recent Google Search Console data loss More innovative integrations of the GSC URL Inspection API Google Analytics ruled illegal by an EU court SISTRIX's SectorWatch - Project management software Google Analytics 4 attribution models You can get the full transcription and show notes at https://search.withcandour.co.uk
40:43
February 21, 2022
Google Search Console URL Inspection Tool API, SISTRIX IndexWatch UK retail edition, query strings and paid links and the new Bing automotive marketplace
Google Search Console URL Inspection Tool API, SISTRIX IndexWatch UK retail edition, query strings and paid links and the new Bing automotive marketplace
In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about: Google Search Console URL Inspection Tool API IndexWatch 2021 - UK retail winners & losers - https://www.sistrix.com/trends/ Are utm and query strings paid links? Bing's new automotive marketplace You can get the full transcription and show notes at https://search.withcandour.co.uk
33:48
February 14, 2022
Tom Critchlow, Tom's SEO MBA course, Google Search Console's URL Inspection API and Deepcrawl launching on Wix
Tom Critchlow, Tom's SEO MBA course, Google Search Console's URL Inspection API and Deepcrawl launching on Wix
In this episode, you will hear Jack Chambers talking about: Google Search Console launches a URL Inspection API Deepcrawl launching their technical SEO app on Wix SISTRIX TrendWatch February 2022 And the main event: An interview with the fantastic Tom Critchlow. Tom's website: https://tomcritchlow.com/ Follow Tom on Twitter: https://twitter.com/tomcritchlow SEO MBA course: https://seomba.com/ SEO MBA blog/newsletter: https://seomba.substack.com/ You can get the full transcription and links to resources at https://search.withcandour.co.uk
57:09
February 07, 2022
Indexifembedded - a new robots tag, ContentKing's log file analysis, real-time reporting in GA4 and Google Ads' new Experiments page
Indexifembedded - a new robots tag, ContentKing's log file analysis, real-time reporting in GA4 and Google Ads' new Experiments page
In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about: ContentKing’s log file analysis The problems with DMCA notices New robots tag - indexifembedded IndexWatch 2021 - US Winners - https://sistrix.com/swc Real-time reporting in Google Analytics 4 Google Ads introduces a new Experiments page You can get the full transcription and links to resources at https://search.withcandour.co.uk
41:00
January 31, 2022
Yoast on Shopify, average position in Google Search Console, IndexWatch biggest losers and how to uncover more of your direct traffic
Yoast on Shopify, average position in Google Search Console, IndexWatch biggest losers and how to uncover more of your direct traffic
In this episode, you will hear Mark Williams-Cook & Jack Chambers talking about: Yoast on Shopify: The popular WordPress plugin makes its way to Shopify What average position on Google Search Console actually means and how it's calculated IndexWatch 2021: The biggest losers How to find 'hidden' organic traffic in your direct traffic on Google Analytics You can get the full transcription and links to resources at https://search.withcandour.co.uk
39:38
January 24, 2022
Page Experience update for desktop, tracking featured snippets & redirect chains and IndexNow
Page Experience update for desktop, tracking featured snippets & redirect chains and IndexNow
In this episode, you will hear Mark Williams-Cook & Jack Chambers talking about: Page Experience update for desktop: Google has confirmed that Page Experience update will be rolling out for desktop next month. Tracking featured snippets & redirect chains: Valentin Pletzer's cool bit of JavaScript allows tracking of text fragments (and therefore featured snippets) and redirect chains in Google Analytics. IndexNow: A new WordPress plugin for IndexNow for Bing. You can get the full transcription and links to resources at https://search.withcandour.co.uk
46:37
January 17, 2022
Episode 131: The end of season 1!
Episode 131: The end of season 1!
That's a wrap for season one! Thank you to all of the guests that have appears on season one of Search with Candour: Will Critchlow, Nathan Lomax, Emily Brady, Alex Holiman, Gianna Brachetti-Truskawa, Sophie Brannon, Bille Geena, Joe Lenton, Daniel Foley Carter, Dixon Jones, Dom Hodgeson, Jason Barnard, Judith Lewis, Chris Green, Simo Ahava, Krista Seiden, Mordy Oberstein, Roman Sadowski, Lily Ray, Areej AbuAli, Patrick Hathaway, Dawn Anderson, Andrew Optimsey, James Brockbank, Dan Taylor, Kristina Azarenko, Luke Carthy, Kevin Indig, Natalie Mott, Seb Atkinson, Aleyda Solis, Steven van Vessum, Sean Clark, Michael Curtis, Lexi Mills, Andrew Smith, Tom Haczewski. We'll join you for season 2 in early 2022, where Mark Williams-Cook will be joined by co-host Jack Chambers.
07:32
October 04, 2021
Episode 130: Title updates, Cloudflare signed exchanges and new Google Ads transparency and ad types
Episode 130: Title updates, Cloudflare signed exchanges and new Google Ads transparency and ad types
In this episode, you will hear Mark Williams-Cook talking about: Title updates: Google has made some amends to title element generation in SERPs as well as details on specific use-cases. Cloudflare signed exchanges: Cloudflare has launched one-click SXG allowing webmasters to improve performance. Google Ads updates: New advertiser pages and attractions ads for ticket sellers. You can get the full transcription and links to resources at https://search.withcandour.co.uk
23:32
September 27, 2021
Episode 129: SEO A/B testing and how companies should think about SEO investments with Will Critchlow
Episode 129: SEO A/B testing and how companies should think about SEO investments with Will Critchlow
In this episode, you will hear Mark Williams-Cook talking to Will Critchlow about: SEO A/B testing: How A/B testing can work for big websites Google's algorithm shift: Is a more machine-led approach making SEO harder and testing more important than ever? Enterprise vs SMEs: Can SMEs actually do A/B testing and is it worth it? Are we actually bad at SEO?: Why do so many experienced SEOs disagree on fundamentals You can get the full transcription and links to resources at https://search.withcandour.co.uk
46:13
September 20, 2021
Episode 128: AI content that ranks, title woes and your SEO Q&A
Episode 128: AI content that ranks, title woes and your SEO Q&A
In this episode, you will hear Mark Williams-Cook talking about: AI content that ranks: Thoughts on a new breed of sites that are churning out AI generated pages taht rank Title woes: E-commerce sites that are tanking due to the Google title update SEO Q&A: Listener SEO Q&A You can get the full transcription and links to resources at https://search.withcandour.co.uk
40:13
September 13, 2021
Episode 127: SEO resources, tools, guides and a dive into duplicate links
Episode 127: SEO resources, tools, guides and a dive into duplicate links
In this episode, you will hear Mark Williams-Cook talking about: SEO resources, tools, guides: Some useful tools and guides to help you with Google's title rewrites, javascript indexing and local SEO. Duplicate links: Majestic is upping its game by introducing new duplicate link analysis. You can get the full transcription and links to resources at https://search.withcandour.co.uk
27:03
September 06, 2021
Episode 126: E-commerce SEO: page speed and performance with Nathan Lomax
Episode 126: E-commerce SEO: page speed and performance with Nathan Lomax
In this episode, you will hear Mark Williams-Cook SEO with Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands talking about page speed and performance They will cover: - How much of a ranking factor is page speed? - What is the difference between performance and speed? - Why are Core Web Vitals special? - How do you go about improving performance? - and much more! You can get the full transcription and links to resources at https://search.withcandour.co.uk
35:06
August 30, 2021
Episode 125: Mass Google title rewrites and passage indexing deep-dive
Episode 125: Mass Google title rewrites and passage indexing deep-dive
In this episode, you will hear Mark Williams-Cook talking about: Google mass title rewrites: Google has been changing the titles shown for lots of websites - how are they doing this and why do some of the results look so bad? Passage indexing: Search tweak or breakthrough that will change how we do SEO?  You can get the full transcription and links to resources at https://search.withcandour.co.uk
28:41
August 23, 2021
Episode 124: Schema tools, author.url and Core Web Vitals tech report
Episode 124: Schema tools, author.url and Core Web Vitals tech report
In this episode, you will hear Mark Williams-Cook talking about: Schema tools: Google pushing for Rich Result Tool usage despite saying it uses "non-supported" schema Author.url: Google has a new recommended property to identify authors Core Web Vitals tech report: A quantitative look at how tech stacks are performing with Core Web Vitals You can get the full transcription and links to resources at https://search.withcandour.co.uk
28:55
August 16, 2021
Episode 123: Safe browsing, page experience, tie-breakers and canonical images
Episode 123: Safe browsing, page experience, tie-breakers and canonical images
In this episode, you will hear Mark Williams-Cook talking about: Safe Search Page Experience: How much does Google's removal of Search Search from the Page Experience Signals mean? Tie-breaking: Are Core Web Vitals an important ranking factor, a tie-breaker, or... Does it depend? Canonical images: Do you get any SEO benefits from other sites uploading images you created? Rendering and SEO tips: An admission on JS rendering and unsolicited SEO tips. You can get the full transcription and links to resources at https://search.withcandour.co.uk
36:41
August 09, 2021
Episode 122: E-commerce SEO: internal linking with Nathan Lomax
Episode 122: E-commerce SEO: internal linking with Nathan Lomax
In this episode, you will hear Mark Williams-Cook SEO with Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands talking about internal linking. They will cover: - Why is internal linking important? - Can you over-optimise internal links? - Is it possible to have too many links on a page? - Should you link to products from your homepage? - Can you use nofollow tags internally? - and much more! You can get the full transcription and links to resources at https://search.withcandour.co.uk
01:03:03
August 02, 2021
Episode 121: 301s, site operators, CTR tests and Smart Bidding updates
Episode 121: 301s, site operators, CTR tests and Smart Bidding updates
In this episode, you will hear Mark Williams-Cook talking about: 301 redirects: How specific advice from Google can help you optimise site redirect speed Site operators: More documentation from Google highlighting the limitations of site operators CTR tests: SearchPilot shows how logical changes sometimes result in negative results Smart Bidding updates: Google Ads Smart Bidding rolls out changes to bid strategies. You can get the full transcription and links to resources at https://search.withcandour.co.uk
26:37
July 26, 2021
Episode 120: DirectApply schema, Facebook tracking, GoDaddy listings and Google responding to fresh queries
Episode 120: DirectApply schema, Facebook tracking, GoDaddy listings and Google responding to fresh queries
In this episode, you will hear Mark Williams-Cook talking about: DirectApply schema: The new attribute for JobPosting schema and new editorial guidleines from Google. Facebook tracking: How iOS14 tracking preventing is affecting advertisers in the real world. GoDaddy listings: Google teams up with GoDaddy to enhance e-commerce inventory Googling fresh queries: A look at how Google is responding to and ranking changes in news and demand. You can get the full transcription and links to resources at https://search.withcandour.co.uk
35:01
July 19, 2021
Episode 119: Knowledge Graph and authors, new link reclamation tactics and how GSC reports impressions
Episode 119: Knowledge Graph and authors, new link reclamation tactics and how GSC reports impressions
In this episode, you will hear Mark Williams-Cook talking about: Google Knowledge Graph authors: How Google is taking further steps in combining author and article data within its Knowledge Graph and showing rich results. New link reclamation tactics: Good this bold new tactic work for you? How GSC reports impressions: Interesting tests showing how you don't need your site to appear in the search results to get impressions. You can get the full transcription and links to resources at https://search.withcandour.co.uk
22:27
July 12, 2021
Episode 118: E-commerce SEO live Q&A part 3: content, with Nathan Lomax
Episode 118: E-commerce SEO live Q&A part 3: content, with Nathan Lomax
In this episode, you will hear Mark Williams-Cook answering live e-commerce SEO Q&A with Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands. They will cover: - How content can drive your e-commerce SEO - Common mistakes with blogging for e-commerce - Tools and data sources you can use - Subdomains vs sub-folders - Tagging and categories - And loads more! You can get the full transcription and links to resources at https://search.withcandour.co.uk
01:04:12
July 05, 2021
Episode 117: E-commerce SEO live Q&A part 2 with Nathan Lomax
Episode 117: E-commerce SEO live Q&A part 2 with Nathan Lomax
In this episode, you will hear Mark Williams-Cook answering live e-commerce SEO Q&A with Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands. They will cover: - Best practices for products in multiple categories - How to handle out of stock items - Are there optimal lengths for descriptions of products - How should you use variants of keywords - Is it okay to hide product details behind tabs? - How do you handle discontinued products? - And loads more! You can get the full transcription and links to resources at https://search.withcandour.co.uk
01:04:37
June 28, 2021
Episode 116: Shopping Graph, more June Core news, FAQ schema and Search Console Insights
Episode 116: Shopping Graph, more June Core news, FAQ schema and Search Console Insights
In this episode, you will hear Mark Williams-Cook talking about: Shopping Graph: Introduction and context to Google's plans around Google Shopping Graph. June Core Update: Quantitative analysis and thoughts from Lily Ray FAQ schema: Google reducing visible FAQs in SERPs Search Console Insights: New Google Search Console reports - good or bad? You can get the full transcription and links to resources at https://search.withcandour.co.uk
31:54
June 21, 2021
Episode 115: June Core Update and the convenience of Google Duplex
Episode 115: June Core Update and the convenience of Google Duplex
In this episode, you will hear Mark Williams-Cook talking about: June Core Update: Thoughts from the SEO community about changes being seen due to the first of two Google core updates coming in summer. Google Duplex: A new rollout of Duplex features means we need to consider the long-term strategic impact of such AI in digital. You can get the full transcription and links to resources at https://search.withcandour.co.uk
29:19
June 14, 2021
Episode 114: E-commerce SEO beginner questions with Nathan Lomax
Episode 114: E-commerce SEO beginner questions with Nathan Lomax
In this episode, you will hear Mark Williams-Cook talking to Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands. They will cover: - How important is SEO for e-commerce brands? - Specific SEO for e-commerce sites vs other types of sites - Topical authority in SEO - How schema can help e-commerce SEO - SEO as a driver for "good behaviour" within a company You can get the full transcription and links to resources at https://search.withcandour.co.uk
01:05:58
June 07, 2021
Episode 113: LaMDA, also covered, AMP and redirects
Episode 113: LaMDA, also covered, AMP and redirects
In this episode, you will hear Mark Williams-Cook talking about: LaMDA: Google's breakthrough in conversational technology Also covered: A new SERP feature being tested by Google and its relation to PAAs and MUM. AMP: Why are SEOs ditching AMP? Redirects: Core Web Vitals, redirects, and naughty SEO You can get the full transcription and links to resources at https://search.withcandour.co.uk
33:08
May 31, 2021
Episode 112: Desktop page experience, new Google Ads features and MUM
Episode 112: Desktop page experience, new Google Ads features and MUM
In this episode, you will hear Mark Williams-Cook talking about: Desktop page experience: Google IO announcement confirms page experience update will come to desktop results Google Ads features: Google launches a set of new features for advertisers MUM: A 'breakthrough' in AI for Google generating results for complex queries You can get the full transcription and links to resources at https://search.withcandour.co.uk
32:11
May 24, 2021
Episode 111: Bing video extensions and improving your technical SEO audits
Episode 111: Bing video extensions and improving your technical SEO audits
In this episode, you will hear Mark Williams-Cook talking about: Critical Wordpress update: There's a huge new vulnerability in Wordpress that your need to patch Bing video extensions: New extensions for Microsoft Ads PPC Improving SEO audits: Brendan Bennett talks about how to improve your technical SEO audits You can get the full transcription and links to resources at https://search.withcandour.co.uk
23:55
May 17, 2021
Episode 110: Product review winners and losers, Google policy changes and indexing reports
Episode 110: Product review winners and losers, Google policy changes and indexing reports
In this episode, you will hear Mark Williams-Cook talking about: Product review update: An overview of what is separating the winners from the losers Google policy changes: PPC changes for e-book publishers New Bing API: Discussing the new Bing API for URL updates Google Indexing issue reports: Google testing a new button to report indexing problems You can get the full transcription and links to resources at https://search.withcandour.co.uk
26:13
May 10, 2021
Episode 109: SERP refinement, product reviews and page experience
Episode 109: SERP refinement, product reviews and page experience
In this episode, you will hear Mark Williams-Cook talking about: Refinement SERPs: How this Google test can help you with your on-page SE Google product review update: Google's new refreshed algorithm for product reviews Page experience update: More than just Core Web Vitals You can get the full transcription and links to resources at https://search.withcandour.co.uk
30:11
May 03, 2021
Episode 108: Local SEO with Emily Brady
Episode 108: Local SEO with Emily Brady
In this episode, you will hear Mark Williams-Cook joined by Emily Brady talking all about local SEO in 2021, covering: - Ranking factors in map packs - Problems with spam in local SEO - How to make a great local SEO landing page - Schema and local SEO - How to benchmark your local SEO You can get the full transcription and links to resources at https://search.withcandour.co.uk
36:21
April 26, 2021
Episode 107: Live LinkedIn SEO Q&A with Alex Holliman
Episode 107: Live LinkedIn SEO Q&A with Alex Holliman
In this episode, you will hear Mark Williams-Cook joined by Alex Holliman from Climbing Trees, taking a live LinkedIn SEO Q&A session taking questions on: - Getting a career in SEO - Duplicate content issues - Internationalisation - Buying links - No-click SERPs - Faceted navigation - Pagespeed on popular platforms such as Wix and Shopify You can get the full transcription and links to resources at https://search.withcandour.co.uk
41:19
April 19, 2021
Episode 106: SEO QA with Gianna Brachetti-Truskawa
Episode 106: SEO QA with Gianna Brachetti-Truskawa
In this episode, you will hear Mark Williams-Cook joined by Gianna Brachetti-Truskawa from Startdowns.de to discuss QA in technical SEO, including: - What is QA in SEO and why does it matter? - Tools and processes for QA in SEO - How technical translation and technical SEO are similar - How to build relationships with internal teams - Advice for those getting into technical SEO You can get the full transcription and links to resources at https://search.withcandour.co.uk
48:39
April 12, 2021
Episode 105: Keyword mapping with Sophie Brannon
Episode 105: Keyword mapping with Sophie Brannon
In this episode, you will hear Mark Williams-Cook joined by Sophie Brannon from Absolute Digital Media to discuss content mapping, including: - What is content mapping and why is it important? - What are the common mistakes made with content mapping and keyword research? - What tools are agencies using for keyword research and content mapping? - Has AI changed and will it change these processes? You can get the full transcription and links to resources at https://search.withcandour.co.uk
36:08
April 05, 2021
Episode 104: SEO expectation management with Billie Geena
Episode 104: SEO expectation management with Billie Geena
In this episode, you will hear Mark Williams-Cook joined by Billie Geena from The SEO Works to discuss how to management expectations with SEO including: - What should you do when others are promising results? - Which metrics should be used and avoided for expectation management? - How can you manage expectations around zero-click results? You can get the full transcription and links to resources at https://search.withcandour.co.uk
39:33
March 29, 2021
Episode 103: Image SEO with professional photographer Joe Lenton
Episode 103: Image SEO with professional photographer Joe Lenton
In this episode, you will hear Mark Williams-Cook joins professional photographer Joe Lenton to talk about image SEO and photography. Together they'll cover: - Common image SEO mistakes - How certain niches in search are image-led - Alt tags are not just for SEO and the be-all and end-all of image SEO - Why stock images might be a false economy You can get the full transcription and links to resources at https://search.withcandour.co.uk
32:39
March 22, 2021
Episode 102: Learning SEO via social media with Daniel Foley Carter
Episode 102: Learning SEO via social media with Daniel Foley Carter
In this episode, you will hear Mark Williams-Cook joined by Daniel Foley Carter from Assertive to discuss learning SEO via social. Together they'll cover: - The dangers of learning SEO via social media posts - Common SEO myths and misconceptions that are repeated online - How business owners can educate themselves about SEO to make better hiring decisions - Can 'SEO tests' realistically be done by a single person? You can get the full transcription and links to resources at https://search.withcandour.co.uk
36:39
March 15, 2021
Episode 101 - SEMrush IPO, DevTools Local Overrides, Shopify SEO and rich snippets
Episode 101 - SEMrush IPO, DevTools Local Overrides, Shopify SEO and rich snippets
In this episode, you will hear Mark Williams-Cook talking about: The SEMrush IPO: Will they be changing subscription model? DevTools Local Overrides: Improve the performance optimisation feedback loop Rich snippets: Sitewide quality factors impacting site rich snippets Pagespeed insights: Updated to HTTP/2 Shopify hreflang: A new solution for Shopify's hreflang issues You can get the full transcription and links to resources at https://search.withcandour.co.uk
24:07
March 08, 2021
Episode 100: InLinks, entities and internal linking with Dixon Jones
Episode 100: InLinks, entities and internal linking with Dixon Jones
In this episode, you will hear Mark Williams-Cook joined by Dixon Jones, CEO of Links and Majestic Brand Ambassador to discuss: - Google's approach to NLP and entity identification - The role of entity-based SEO vs keyword-based SEO - Creating content briefs based on entities and competitor mapping - Automated internal linking at scale with Javascript - How the InLinks platform works You can get the full transcription and links to resources at https://search.withcandour.co.uk
49:19
March 01, 2021
Episode 99: Google Ads match type changes and GSC Web Vitals report delays
Episode 99: Google Ads match type changes and GSC Web Vitals report delays
In this episode, you will hear Mark Williams-Cook joined by Rob Lewis who will be discussing: - The big "match changes" that are happening to all Google Ads accounts - How the Google Ads algorithm has been slowly changing - What you can do to effectively manage accounts with these changes - Future predictions for Google Ads - Core Web Vitals report delays in Google Search Console You can get the full transcription and links to resources at https://search.withcandour.co.uk
39:23
February 22, 2021
Episode 98: iOS14, ATT and Google passage ranking
Episode 98: iOS14, ATT and Google passage ranking
In this episode, you will hear Mark Williams-Cook joined by Rob Lewis who will be discussing: - The iOS14 update which now covers user privacy and what impact this might have - Deep dive into how ATT may affect website publishers and advertisers - Google's new passage ranking going live and what to expect You can get the full transcription and links to resources at https://search.withcandour.co.uk
35:52
February 15, 2021
Episode 97: Site monitoring with Dom Hodgson from Little Warden
Episode 97: Site monitoring with Dom Hodgson from Little Warden
In this episode, you will hear Mark Williams-Cook discussing site monitoring with Little Warden founder Dom Hodgson. Together, they'll cover: - The importance and use cases of site monitoring - The history of Little Warden and Dom's other wild projects for charity - How companies like Google and Microsoft have dropped the ball with monitoring - Why prevention rather than cure gives the best return - Use cases for web developers, digital marketers, and agencies You can get the full transcription and links to resources at https://search.withcandour.co.uk
49:07
February 08, 2021
Episode 96: Avoiding SEO scams
Episode 96: Avoiding SEO scams
In this episode, you will hear Mark Williams-Cook reviewing an SEO audit and call he received suggesting that AlsoAsked.com needed toxic link removal and should host hidden content to link to other websites.  This episode is intended to show that these low-quality SEO scams are persistent in the industry and businesses should be careful in vetting both the companies and data agencies are providing. You can get the full transcription and links to resources at https://search.withcandour.co.uk
35:22
February 01, 2021
Episode 95: Brand SERPs and Knowledge Panels with Jason Barnard
Episode 95: Brand SERPs and Knowledge Panels with Jason Barnard
In this episode, you will hear Mark Williams-Cook discussing brand SERPs and Knowledge Panels with SEO expert Jason Barnard, CEO and Founder of Kalicube. Together, they'll cover: - Why are brand SERPs so important? - Does people searching for your brand help your rankings? - Are links less important now Google is paying attention to brand? - Is the Knowledge Graph the future of SEO? - How do you get a Knowledge Panel for yourself? - Why does Google think Jason's a musician and not an SEO? You can get the full transcription and links to resources at https://search.withcandour.co.uk
46:28
January 25, 2021
Episode 94: Selling in YouTube, crawl anomalies and news performance reports
Episode 94: Selling in YouTube, crawl anomalies and news performance reports
In this episode, you will hear Mark Williams-Cook talking about: Selling in YouTube: The new experimental feature that looks to bring product sales into YouTube videos. Crawl anomalies: Improvements in Google Search Console coverage reports, including the removal of crawl anomalies. News performance reports: New reports inside GSC and differentiating between news filters and news performance reports. You can get the full transcription and links to resources at https://search.withcandour.co.uk
22:02
January 18, 2021
Episode 93: Keyword research with AlsoAsked and Question hub, search sundry and more Q&A
Episode 93: Keyword research with AlsoAsked and Question hub, search sundry and more Q&A
In this episode, you will hear Mark Williams-Cook talking about: AlsoAsked Beta: The new version of AlsoAsked that is going live this week and new features to expect. Google Question Hub: How to find true gaps in longtail keyword research Search sundry: Google Ads data exclusion updates, ranking shifts and Majestic link graphs Listener Q&A: Your questions on 404s, links on page and conspiracies, answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk
35:49
January 11, 2021
Episode 92: 2020 Christmas special with Judith Lewis, Chris Green & Kristina Azarenko
Episode 92: 2020 Christmas special with Judith Lewis, Chris Green & Kristina Azarenko
In this episode, Mark Williams-Cook is joined by: Judith Lewis: Founder of Decabbit Consultancy Chris Green: Head of Marketing Innovation at Footprint Digita Kristina Azarenko: Founder of Marketing Syrup They'll be discussing what we've seen in SEO during 2020 and what they think will be important for 2021 onward, including Core Web Vitals, AI, and good old-fashioned fundamentals! You can get the full transcription and links to resources at https://search.withcandour.co.uk
01:21:08
December 21, 2020
Episode 91: Core update review, brands in PAAs and listener Q&A
Episode 91: Core update review, brands in PAAs and listener Q&A
In this episode, you will hear Mark Williams-Cook talking about: December Broad Core Update: The facts of the update so far and some interesting EU guidance that may compel search engines to be more transparent about such updates Brands in PAAs: Insight into how some brands are being negatively impacted by PAA questions in SERPs Listener Q&A: Your questions on titles and h1s, search intent, and migrations answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk
38:06
December 14, 2020
Episode 90: December Core Update, crawl stats and budgets and Core Vital FAQs
Episode 90: December Core Update, crawl stats and budgets and Core Vital FAQs
In this episode, you will hear Mark Williams-Cook talking about: December Broad Core Update: This week Google announced a broad core update for December 2020 Crawl stats and budgets: Google give Search Console a new crawl stats report and more advice on managing crawl budget has been published Web Core Vital FAQs: Google has offered more specifics on how Web Core Vitals will work in context to ranking You can get the full transcription and links to resources at https://search.withcandour.co.uk
38:41
December 07, 2020
Episode 89: Google Analytics 4 (GA4) with Simo Ahava and Krista Seiden
Episode 89: Google Analytics 4 (GA4) with Simo Ahava and Krista Seiden
In this episode, you will hear Mark Williams-Cook talking to Simo Ahava and Krista Seiden about GA4 and answering community questions, including: - What are the best new features in GA4? - How does GA4 handle cookieless users? - How is GA4 using AI to help marketers? - What are some alternatives to GA4? - Why is GA4 more "user-centric"? - How is the new event model different? - Will we still be able to get the same segmentation insight? - Will users be forced onto GA4 eventually? You can get the full transcription and links to resources at https://search.withcandour.co.uk
45:14
November 30, 2020
Episode 88: Wix SEO with Mordy Oberstein
Episode 88: Wix SEO with Mordy Oberstein
In this episode, you will hear Mark Williams-Cook talking about the Wix platform with SEO community liaison Mordy Oberstein - Why does Wix have a bad reputation within the SEO community? - What problems has Wix have and does it have with SEO? - What kind of priority is SEO for Wix? - Is it possible for a generic platform to compete, performance-wise? You can get the full transcription and links to resources at https://search.withcandour.co.uk
53:04
November 23, 2020
Episode 87: GMB review bugs, May 2021 page experience and Black Friday optimisation
Episode 87: GMB review bugs, May 2021 page experience and Black Friday optimisation
In this episode, you will hear Mark Williams-Cook talking about: GMB review bugs: A bug affecting the display of Google My Business reviews May 2021 page experience: Google gives dates and more information on their page experience as a ranking factor Black Friday optimisation: Sharing Luke Carthy's tips for optimising your e-commerce site for Black Friday You can get the full transcription and links to resources at https://search.withcandour.co.uk
34:31
November 16, 2020
Episode 86: 2020 e-commerce SEO with Roman Sadowski
Episode 86: 2020 e-commerce SEO with Roman Sadowski
In this episode, you will hear Mark Williams-Cook talking to e-commerce SEO expert Roman Sadowski about what it takes to rank in 2020. - What should your day-to-day look like running the SEO for a large e-commerce site? - What are the important e-commerce ranking factors in 2020? - How important are Google's coming e-commerce SERP changes? - How can in-house SEO teams be the most effective? - What is the advice for people new SEOs joining e-commerce brands? You can get the full transcription and links to resources at https://search.withcandour.co.uk
49:27
November 09, 2020
Episode 85: All about Google's EAT, YMYL and patents with Lily Ray
Episode 85: All about Google's EAT, YMYL and patents with Lily Ray
In this episode, you will hear Mark Williams-Cook talking to SEO expert Lily Ray about Google EAT, patents, and specifics such as: Does Google recognise individual authors and how important is this? What is Google doing with speech recognition? Is it possible to complete in YMYL niches with a new company? Are links a big part of EAT? And much more! You can get the full transcription and links to resources at https://search.withcandour.co.uk
46:33
November 02, 2020
Episode 84: Mobile-only indexing, AI for alt tags and QRG updates
Episode 84: Mobile-only indexing, AI for alt tags and QRG updates
In this episode, you will hear Mark Williams-Cook talking about: Mobile-only indexing: The difference between mobile-first and mobile-only indexing with Google's new deadline announced Google Discover tips: Some new advice on ranking in Google Discover AI for alt tags: Microsoft's new AI available to developers to automatically describe images QRG updates: Google has updated their Quality Rater Guidelines in October You can get the full transcription and links to resources at https://search.withcandour.co.uk
31:01
October 26, 2020
Episode 83: New Google features, suggest ads and passage indexing
Episode 83: New Google features, suggest ads and passage indexing
In this episode, you will hear Mark Williams-Cook talking about: New Google features: Discussion of the new features coming to Google as announced in SearchOn, including passage indexing, improved misspelling recognition, and improvements to visual search Ads in Suggest: New ads appearing in Suggest results for Google Maps Indexing issues: More workarounds to Google's current indexing issues You can get the full transcription and links to resources at https://search.withcandour.co.uk
31:37
October 12, 2020
Episode 82: StreamEA, GPT-3, indexing bugs and search term reports
Episode 82: StreamEA, GPT-3, indexing bugs and search term reports
In this episode, you will hear Mark Williams-Cook talking about: StreamEA: A new way to do on-page entity optimisation GPT-3: Bots in the wild on Reddit and ranking spun content Indexing bug: Affecting billions of pages Search Terms report: A temporary Google Analytics workaround You can get the full transcription and links to resources at https://search.withcandour.co.uk
32:58
October 12, 2020
Episode 81: Indexing issues, merchant centre metrics and Google News Showcase
Episode 81: Indexing issues, merchant centre metrics and Google News Showcase
In this episode, you will hear Mark Williams-Cook talking about: Indexing issues: Google still having problems with two concurrent indexing issues. Merchant Centre metrics: New performance metrics coming for November Google News Showcase: Google launches a completely new product for news You can get the full transcription and links to resources at https://search.withcandour.co.uk
25:29
October 05, 2020
Episode 80: Shipping schema, GMB messaging, ads affecting SEO
Episode 80: Shipping schema, GMB messaging, ads affecting SEO
In this episode, you will hear Mark Williams-Cook talking about: Shipping schema: New options for e-commerce retailers in search GMB messaging: Google rolls out more in-depth update messaging in GMB Ads affecting SEO: Do ads or the type of ads impact rankings? You can get the full transcription and links to resources at https://search.withcandour.co.uk
26:19
September 28, 2020
Episode 79: Google HTTP2, cheap hosting and rankings and ITP in iOS14
Episode 79: Google HTTP2, cheap hosting and rankings and ITP in iOS14
In this episode, you will hear Mark Williams-Cook talking about: Googlebot moving to HTTP/2: What does this mean for SEOs and webmasters? Cheap hosting and SEO: A recent study suggests that cheap, shared hosting could be bad for your rankings. ITP in iOS14: The latest headline notes on Intelligent Tracking Prevention and iOS14 You can get the full transcription and links to resources at https://search.withcandour.co.uk
30:47
September 21, 2020
Episode 78: The PPC bumper episode of updates
Episode 78: The PPC bumper episode of updates
In this episode, you will hear Mark Williams-Cook and Rob Lewis talking about: Shopping ads showing in any country: A Google Shopping update that can show products in any country, depending on language. Update in location reporting: Google removing actual physical location data Search terms report data: Rob's approach to dealing with missing search term data Microsoft Ads updates: The raft of new features coming to Microsoft Advertising You can get the full transcription and links to resources at https://search.withcandour.co.uk
39:25
September 14, 2020
Episode 77: Search term keyword data reduced, price hikes and Q&A
Episode 77: Search term keyword data reduced, price hikes and Q&A
In this episode, you will hear Mark Williams-Cook talking about: Search terms report data slashed: Google has reduced the amount of data that is going to be accessible to Google Ad advertisers. What could this mean for the future? Google Ads price hides: In response to new digital taxes, Google has passed the price increase onto advertisers. Listener Q&A: Your SEO questions, on Javascript, indexing, and internal linking answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk
30:05
September 07, 2020
Episode 76: Content with more crunch with Elodie Partridge
Episode 76: Content with more crunch with Elodie Partridge
What's in this episode? In this episode, you will hear a SearchNorwich recording of Elodie Patridge giving her talk "Content with more crunch". Elodie explores how Google's changing focus away from keywords and towards entities should affect your SEO strategy. You can watch the full video the talk and see slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
24:28
August 31, 2020
Episode 75: Women in Tech SEO with Areej AbuAli
Episode 75: Women in Tech SEO with Areej AbuAli
What's in this episode: In this episode, you will hear Mark Williams-Cook talking to Areej AbuAli, founder of Women in Tech SEO for a conversation about getting starting in the SEO industry, the Women in Tech SEO community, speaking opportunities, mentor programmes and how anyone that identifies as a woman, can become involved. You can get the full transcription and links to resources at https://search.withcandour.co.uk
39:33
August 24, 2020
Episode 74: Google glitches, GMB updates, GPT-3 and Q&A
Episode 74: Google glitches, GMB updates, GPT-3 and Q&A
In this episode, you will hear Mark Williams-Cook talking about: The big Google glitch: Another problem at Google this year led many SEOs to believe there had been one of the biggest algorithm changes in the last few years. GMB updates: New ways to update Google My Business information and new insights are coming GPT-3 thoughts: A brief look at GPT-3 and some of its content generation uses Listener Q&A: Your SEO questions, answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk
40:03
August 17, 2020
Episode 73: GSC API changes, quality rater update and what is not a ranking factor
Episode 73: GSC API changes, quality rater update and what is not a ranking factor
In this episode, you will hear Mark Williams-Cook talking about: GSC API updates: If you're using the Search Console API, Google is making changes you need to be aware of. Quality rater information: Google has published an up to date guide on their search quality raters. What is not a ranking factor: Barry Schwartz has published a cited list of ranking factors Google has said they do not use. You can get the full transcription and links to resources at https://search.withcandour.co.uk
32:01
August 10, 2020
Episode 72: Buy with Google, Internal ranking documents and infinite scroll CLS
Episode 72: Buy with Google, Internal ranking documents and infinite scroll CLS
In this episode, you will hear Mark Williams-Cook talking about: Buy with Google: Google opening up their checkout to third parties Internal ranking documents: Have Google been lying to us about how they use click data? Infinite scroll and CLS: Tips on how to improve your CLS score with infinite scroll sites You can get the full transcription and links to resources at https://search.withcandour.co.uk
32:59
August 03, 2020
Episode 71: News in GSC, Weird SEO and Google Web Stories
Episode 71: News in GSC, Weird SEO and Google Web Stories
In this episode, you will hear Mark Williams-Cook talking about: News in GSC: The new 'News' filter being added to Google Search Console Weird SEO: A thread of the weirdest things you've been told about SEO Google Stories: An overview of the Google Stories AMP project and new open beta Wordpress plugin. You can get the full transcription and links to resources at https://search.withcandour.co.uk
23:14
July 27, 2020
Episode 70: Tab surprises, Google CTRs and All in One security flaws
Episode 70: Tab surprises, Google CTRs and All in One security flaws
In this episode, you will hear Mark Williams-Cook talking about: All in One SEO plugin: A major security flaw affecting 2M users of the Wordpress plugin Google CTRs: A look at the Sistrix CTR study which shows why global CTRs and keyword volumes are no longer useful for forecasting Tabbed content: A surprising case study by Searchpilot showing Google's advice may not be optimal You can get the full transcription and links to resources at https://search.withcandour.co.uk
27:18
July 20, 2020
Episode 69: Blogspot.in, indexing low quality pages and the rich results tool
Episode 69: Blogspot.in, indexing low quality pages and the rich results tool
In this episode, you will hear Mark Williams-Cook talking about: The Google Blogspot.in expiring: Why expiring domains are hugely valuable for SEO and how you can prevent yours getting caught. Low-quality indexing: Theories on if Google has "raised the bar" on the quality of content they will index Rich results tool: The SEO community reaction to Google's new schema testing tool SEO resources: Some extra tools and resources for you to use You can get the full transcription and links to resources at https://search.withcandour.co.uk
27:33
July 13, 2020
Episode 68 - SEO site audits and Sitebulb with Patrick Hathaway
Episode 68 - SEO site audits and Sitebulb with Patrick Hathaway
What's in this episode: In this episode, you will hear Mark Williams-Cook talking to Patrick Hathaway, director at Sitebulb about SEO site audits, technical SEO and what is to come in Sitebulb. Together they discuss: - How Sitebulb came to be - Patrick's thoughts on technical SEO and Google as a source of truth - Benefits of cloud vs desktop tools - Internal link optimisation - Trends in technical SEO - Why the f*** Patrick swears so much You can get the full transcription and links to resources at https://search.withcandour.co.uk
44:54
July 06, 2020
Episode 67: Web spam statistics, text fragments and tracking featured snippets
Episode 67: Web spam statistics, text fragments and tracking featured snippets
In this episode, you will hear Mark Williams-Cook talking about: Google 2019 webspam report: The key stats about combatting webspam in 2019 and how Google is doing. Text fragments: A new Google Chrome extension that can generate highlighted text fragment links and the potential impact for SEO Tracking featured snippets: An inventive way to track clicks on featured snippets using Google Analytics and Tag Manager. You can get the full transcription and links to resources at https://search.withcandour.co.uk
26:38
June 29, 2020
Episode 66 - SEO, information retrieval and foraging with Dawn Anderson
Episode 66 - SEO, information retrieval and foraging with Dawn Anderson
What's in this episode: In this episode, you will hear Mark Williams-Cook talking to Dawn Anderson about information retrieval (IR) and why SEOs should be learning more about it as a topic to become better at what they do. - How is IR being used to identify authors? - IR resources for SEOs to follow - The use of Human In The Loop in ML/IR - Information foraging and value scent - Search features in the future You can get the full transcription and links to resources at https://search.withcandour.co.uk
42:31
June 22, 2020
Episode 65 - Garage spam, nofollow confusion and guest penalties with Andrew Cock-Starkey
Episode 65 - Garage spam, nofollow confusion and guest penalties with Andrew Cock-Starkey
What's in this episode: In this episode, you will hear Mark Williams-Cook and Andrew Cock-Starkey discussing GMB spam, more confusion over the new sponsored and ugc nofollow and Google's advice on guest posting. - New GMB spam Google is looking into - Are rel=sponsored and rel=ugc ranking signals? - Should we nofollow all guest post links? You can get the full transcription and links to resources at https://search.withcandour.co.uk
41:14
June 15, 2020
Episode 64: The state of link building in 2020 with James Brockbank
Episode 64: The state of link building in 2020 with James Brockbank
What's in this episode? In this episode, you will hear Mark Williams-Cook and James Brockbank discussing the state of link building in 2020, including: - Is guest posting still worth it in 2020? - How do you identify a toxic link? - Is it possible to place a $ value on a single link? - What tactics give the best value? You can get the full transcription and links to resources at https://search.withcandour.co.uk
46:41
June 08, 2020
Episode 63: Core Web Vitals as ranking factors and Discovery Ads
Episode 63: Core Web Vitals as ranking factors and Discovery Ads
What's in this episode? In this episode, you will hear Mark Williams-Cook and Rob Lewis discussing: Core Web Vitals as ranking factors: Google recently announced three new metrics they will be using to measure page quality and these will be incorporated as ranking signals in 2021. Discovery ads: Rob discusses how to advertise in Google's Discover Feed on mobile. You can get the full transcription and links to resources at https://search.withcandour.co.uk
24:03
June 01, 2020
Episode 62: Lighthouse v6 metrics and unlinked mentions
Episode 62: Lighthouse v6 metrics and unlinked mentions
What's in this episode? In this episode you will hear Mark Williams-Cook going through the 3 new metrics that have been introduced in the latest version 6 of Lighthouse. He'll also be discussing the latest news and thoughts on how Google is handling unlinked mentions. You can get the full transcription and links to resources at https://search.withcandour.co.uk
26:10
May 25, 2020
Episode 61: Optimising internal links and content structure
Episode 61: Optimising internal links and content structure
What's in this episode? In this episode you will hear an Authoritas 'Tea Time SEO' recording of Mark Williams-Cook from Candour, Maret Reutelingsperger from Mobe Digital and Michael Stepney from Blue Array talking about internal link optimisation and content structure. You'll find out how to best plans optimise your site with anchor text and a "hub and spoke" approach to content and hear the Q&A session at the end. You can watch the full video of the talk and see the slides at https://search.withcandour.co.uk
40:01
May 18, 2020
Episode 60: Google May 2020 Core Update and SEO myths
Episode 60: Google May 2020 Core Update and SEO myths
What's in this episode? Mark Williams-Cook will talk about why talking about the Google May 2020 Core update at this point is a waste of time and will go through the most popular user submitted 'SEO myths' including content length, bounce rate, and links not being important! You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
35:40
May 11, 2020
Episode 59: Backlinko SEO study with Dan Taylor
Episode 59: Backlinko SEO study with Dan Taylor
What's in this episode? Mark Williams-Cook will be talking to Dan Taylor about the Backlinko 11.8M Google Search result study, the SEO community's reaction and Dan's thoughts on how useful the study in context helping people rank better. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
42:38
May 04, 2020
Episode 58: Google (no)index, free shopping feeds and featured snippet traffic loss
Episode 58: Google (no)index, free shopping feeds and featured snippet traffic loss
What's in this episode? Mark Williams-Cook will be covering: Google (no)index: Issues with Google indexing new content and some things you may not know about site: cache: and x-robots. Free shopping feeds: Google's huge announcement that it will make inclusion in shopping feeds free. Featured snippet traffic loss: A quick dive into the Moz experiment that demonstrated removing featured snippets may be detrimental to your traffic. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
34:34
April 27, 2020
Episode 57: E-commerce categorisation and faceted navigation SEO with Kristina Azarenko
Episode 57: E-commerce categorisation and faceted navigation SEO with Kristina Azarenko
What's in this episode? Product categorisation and faceted navigation may seem straight-forward for users but it's a minefield for search engines. Without prior planning, it's easy to wreck your chances of building a competitive e-commerce platform. In this episode, Mark Williams-Cook and SEO and e-commerce expert Kristina Azarenko explore what you need to be thinking about, planning and implementing to get the best possible chance of improving your organic traffic. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
40:35
April 20, 2020
Episode 56: Coronavirus e-commerce insights with Luke Carthy
Episode 56: Coronavirus e-commerce insights with Luke Carthy
What's in this episode? What e-commerce digital trends are we seeing during Coronavirus? What can e-commerce companies do to adapt? Where are the opportunities to thrive? Mark talks to e-commerce expert Luke Carthy to get his insights into what opportunities there are for brands in an industry that has been shaken to its core. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
38:15
April 13, 2020
Episode 55: The moving target of keyword research
Episode 55: The moving target of keyword research
What's in this episode? In this episode, you will hear a SearchNorwich recording of Jon Falgate giving his talk on the keyword research process. Jon explores how keyword research is not just a process you go through once when you make a site or new page, but something that needs to ride the wave of intent and respond to ever-evolving demands. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
28:59
April 06, 2020
Episode 54 COVID-19 Google Ad grants and how to temporarily close a website
Episode 54 COVID-19 Google Ad grants and how to temporarily close a website
What's in this episode? Mark Williams-Cook will be talking about: Google My Business policy changes: Changes to GMB policy that helps restaurants and food stores that are now offering delivery during COVID-19. COVID-19 Google Ad grants: Some details on the $340M of Google Ads credit that Google is giving small and medium businesses. SEO and e-commerce: Advice on what to do and what not to do when shuttering your e-commerce store temporarily over the Coronvirus period. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
30:33
March 30, 2020
Episode 53: Digital marketing during COVID-19 with Kevin Indig
Episode 53: Digital marketing during COVID-19 with Kevin Indig
What's in this episode? Kevin and Mark discuss what strategies and tactics organisations can think about to do something good during the COVID-19 crisis. Kevin gives his thoughts about interacting with customers that are 'in shock' and Mark brings his thoughts on the SEO and PPC changes they have been making with clients. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
34:08
March 23, 2020
Episode 52: SEO myths and misconceptions with Natalie Mott
Episode 52: SEO myths and misconceptions with Natalie Mott
What's in this episode? Natalie and Mark discuss the range of myths and misconceptions that are still alive and kicking about SEO. From social media links to duplicate content penalties, Natalie gives her advice and tips on how to focus on what is effective. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
42:28
March 16, 2020
Episode 51: The SEO process with Seb Atkinson
Episode 51: The SEO process with Seb Atkinson
What's in this episode? Seb and Mark discuss the whole SEO process from content ideation to link building. Seb gives his insight into processes and tools he is using in the competitive industry of financial price comparison. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
34:47
March 09, 2020
Episode 50: Google guest post crackdown and dealing with fake PPC traffic
Episode 50: Google guest post crackdown and dealing with fake PPC traffic
What's in this episode? Mark Williams-Cook and Rob Lewis will be covering: Google guest post crackdown: Multiple publishers have reported receiving penalties related to guest posts. Fake PPC traffic: A run through how to detect fake PPC traffic and a discussion of Rob's tools he uses to combat these clicks. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
35:27
March 02, 2020
Episode 49: The SEO gap in web development
Episode 49: The SEO gap in web development
What's in this episode? In this episode, you will hear a SearchNorwich recording from Mark Williams-Cook giving his talk "Won't somebody think of the robots?". Mark shares his experiences of vital SEO tasks that are often missed during web builds, as they don't directly impact the end user.
22:53
February 24, 2020
Episode 48: Fashion SERPs and Google Partner programme changes
Episode 48: Fashion SERPs and Google Partner programme changes
What's in this episode? Mark Williams-Cook and Rob Lewis will be covering: Fashion SERPs: The big shake up in how fashion SERPs are shown in the US and what you need to do Google Partner programme changes: What you need to know about the new requirements to be a Google Partner. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
29:30
February 17, 2020
Episode 47: Removing content from Google, Google Ads delivery and ISP data
Episode 47: Removing content from Google, Google Ads delivery and ISP data
What's in this episode? Mark Williams-Cook and Rob Lewis will be covering: Removing content from Google: New tools within Google Search Console to handle content removal. Google Ads delivery: Changes and workarounds for Google's new ad delivery methods ISP data: What is ISP data and why has it been removed from Google Analytics? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
30:15
February 10, 2020
Episode 46: SEO audits deep dive with Aleyda Solis
Episode 46: SEO audits deep dive with Aleyda Solis
What's in this episode? In this episode, you will hear a SearchNorwich recording of Aleyda Solis giving her talk "How to develop actionable and impactful SEO audits". Aleyda shares her vast experience of developing a process with SEO audits that can achieve real buy-in and deliver business change. You can watch the full video the talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
44:20
February 03, 2020
Episode 45: Desktop favicons and featured snippet update
Episode 45: Desktop favicons and featured snippet update
Mark Williams-Cook talks about: Google favicons on desktop: How are these favicons impacting users? Mark discusses the studies that have been completed so far. Featured snippet update: What you need to know about Google removing duplicate listings from search results and how you can work with and around it. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
24:13
January 27, 2020
Episode 44: Effective SEO site audits with Aleyda Solis
Episode 44: Effective SEO site audits with Aleyda Solis
What's in this episode? Mark Williams-Cook will be talking to SEO consultant, author and speaker, Aleyda Solis about what it takes to make a truly effective SEO site audit that delivers outcomes instead of reports. We'll dive into the importance of technical, content and links within audits, their context to the business and how to get that all-important client buy-in. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
50:19
January 20, 2020
Episode 43: IndexWatch 2019, Medium's organic fall and listener Q&A
Episode 43: IndexWatch 2019, Medium's organic fall and listener Q&A
What's in this episode? Mark Williams-Cook talks about: 2019 Sistrix IndexWatch: Who were the SEO winners of 2019? Medium's organic fall: An overview of the investigation into Medium.com's loss of half their traffic. Listener Q&A: Questions on how to help Google trust canonical signals and link building multiple links from a single site. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
39:20
January 13, 2020
Episode 42: Avoiding SEO disasters with Steven van Vessum
Episode 42: Avoiding SEO disasters with Steven van Vessum
What's in this episode? In this episode you will hear a SearchNorwich recording of Steven van Vessum giving his talk "SEO disasters: the good, the bad and the taboo". Steven explores some real-life SEO disasters and talks about how to put in place processes to both monitor and deal with issues before they become big problems. You can watch the full video the talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
27:49
January 06, 2020
Episode 41: Roundtable discussion of search predictions for 2020
Episode 41: Roundtable discussion of search predictions for 2020
What's in this episode? In this episode, Mark Williams-Cook and Rob Lewis are joined by PPC expert Sean Clark from Clark St. James and SEO expert Michael Curtis from Further to discuss search predictions for 2020. We'll talk about how trends such as voice search and AI are affecting (or not so much!) the industry and how our job roles may continue to change and evolve. You can watch the full video the talk and see her slides at https://search.withcandour.co.uk
49:56
December 23, 2019
Episode 40: Fail free content marketing with Lexi Mills
Episode 40: Fail free content marketing with Lexi Mills
What's in this episode? In this episode you will hear a SearchNorwich recording of Lexi Mills giving her talk "Fail free content marketing that builds links and authority". Lexi takes us in detail behind the curtain of successful PR campaigns and why she doesn't feel that the "one hit wonder" PR approach is best for SEO. You can watch the full video the talk and see her slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
33:30
December 16, 2019
Episode 39: AI bias in guidelines and should you disavow?
Episode 39: AI bias in guidelines and should you disavow?
Mark Williams-Cook talks about: Google Quality Rater Guidelines update: How is Google combating bias in search Link disavowing: Should we be disavowing links when there is no penalty? New Google features and learning resources. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
32:30
December 09, 2019
Episode 38: The devil that is Google Ads Optimisation Score
Episode 38: The devil that is Google Ads Optimisation Score
What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about the ins and outs of the Google Ads Optimisation Score. Does it work in your favour or Google's? What are the common traps and mistakes that businesses fall into when entering into the world of Google Ads? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
30:31
December 02, 2019
Episode 37: GSC product and speed reports, political ads, AlsoAsked.com and Q&A
Episode 37: GSC product and speed reports, political ads, AlsoAsked.com and Q&A
What's in this episode? Mark Williams-Cook will be covering: GSC page and speed reports: The new reports in Google Search Console showing rich product SERPs and CrUX speed reports. Political ads: Google's new policies on showing political ads on their platform AlsoAsked.com: An introduction to our People Also Asked tool Listener Q&A: A dive into possible uses of canonical tags on e-commerce sites You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
37:54
November 25, 2019
Episode 36: Big site SEO [Part 2] with Andrew Smith
Episode 36: Big site SEO [Part 2] with Andrew Smith
What's in this episode? In this episode, you'll hear from Andrew Smith giving actionable insight into dealing with big site SEO from his experiences with companies such as Expedia, CheapFlights and eDreams on big site SEO. Recorded on 7th November 2019 at SearchNorwich 9, Andrew goes into detail about reporting best practises, common pitfalls when dealing with big site SEO. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
21:34
November 18, 2019
Episode 35: Big site SEO with Andrew Smith
Episode 35: Big site SEO with Andrew Smith
What's in this episode? Mark Williams-Cook will be talking to Andrew Smith about his experiences with companies such as Expedia, CheapFlights and eDreams on big site SEO. What are the differences between big and small site SEO? What are the specific challenges and how do you approach them? Do big sites have a free pass with Google in 2019? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
40:46
November 11, 2019
Episode 34: Outsourcing your digital marketing on the cheap with Dom Hodgson
Episode 34: Outsourcing your digital marketing on the cheap with Dom Hodgson
What's in this episode? In this episode you will hear a SearchNorwich recording of Dom Hodgson giving his talk "Adventures in outsourcing your digital marketing on the cheap". What exactly happens when you put your marketing out on Fiverr? Find out. You can watch the full video the talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
30:60
November 04, 2019
Episode 33: BERT, Lead Form Extensions and bumper video BETA
Episode 33: BERT, Lead Form Extensions and bumper video BETA
What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about: Google BERT: The biggest Google change in over 5 years and one of the biggest leaps in search technology. Google lead form extensions: Will Google's new lead form extension be the answer for lead generation sites? Bumper Ads BETA: Talking about the new Bumper Ads in BETA for Premier Google Partners. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
41:17
October 28, 2019
Episode 32: Blackhat PPC special
Episode 32: Blackhat PPC special
What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about blackhat PPC! Mark and Rob will go into some depth about the rules some PPC practioners are breaking and how they are profiting from it. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
36:32
October 21, 2019
Episode 31: Lessons from over 120 site migrations with Chris Green
Episode 31: Lessons from over 120 site migrations with Chris Green
What's in this episode? In this episode you will hear a SearchNorwich recording of Chris Green giving his talk "Essential technical SEO learnings from launching and migrating over 120 websites". Chris goes into great detail about the importance and challenges of site migrations from both a technical and communication point of view. You can watch the full video the talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
32:14
October 13, 2019
Episode 30: Googlebot user-agents, internal nofollow links, listener Q&A
Episode 30: Googlebot user-agents, internal nofollow links, listener Q&A
What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about: Googlebot user-agent change: Exploring how an update to Google's user-agent string might cause websites some issues. Internal nofollow links: Clarifying best practise on crawl management with internal nofollow links. Q&A: We're answering your questions about PPC for franchises and on-page HTML sitemaps. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
41:09
October 07, 2019
Episode 29b: September core update, Rich snippet controls and GSC data
Episode 29b: September core update, Rich snippet controls and GSC data
What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about: September Core Update: Looking at the first ranking change data that is coming in and discussing what you can do about core updates. Rich snippet controls: Google's new tags that allow you to control how your rich snippet results appear for text, images and video. GSC data: Google Search Console improving data refresh times. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
40:34
September 30, 2019
Episode 28: Google review rich results, GSC Breadcrumbs and Microsoft Audiences
Episode 28: Google review rich results, GSC Breadcrumbs and Microsoft Audiences
What's in this episode? Mark Williams-Cook will be talking about: Google review rich results: Google's algorithm update is preventing 'self-serving' review stars from showing in SERPs GSC Breadcrumbs: A new addition to Google Search Console Microsoft Audiences: Microsoft trying to tempt publishers with new audience targeting options in open beta. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
22:11
September 22, 2019
Episode 27: Nofollow, Google Quality Rater Guidelines and ECPC changes
Episode 27: Nofollow, Google Quality Rater Guidelines and ECPC changes
What's in this episode? Mark Williams-Cook will be talking about: Google Quality Rater Guidelines: Small changes in these guidelines show a shift to Google looking to perform better at perceptual tasks. ECPC changes: Google Ads brings maximise conversion value to manual bidding Nofollow: A discussion on the interesting side effects of the recent introduction of rel=ugc and rel=sponsored tags You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
30:14
September 16, 2019
Episode 26: SEO with UX expert Tom Haczewski
Episode 26: SEO with UX expert Tom Haczewski
What's in this episode? Mark Williams-Cook & Tom Haczewski will be talking about the role of User Experience (UX) in SEO. Google has been slowing moving forward with integrating UX signals into their algorithm looking at things like site speed, mobile friendliness and pop ups. Tom & Mark discuss how SEOs can do a better job by approaching UX from the ground up, rather than trying to fix specific bits downstream. You'll hear Tom's expert opinion on UX projects he's worked on, where SMEs should start with UX and even his opinion on cookie pop-ups. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
42:53
September 09, 2019
Episode 25: GMB ads, average position and maximise conversion value
Episode 25: GMB ads, average position and maximise conversion value
What's in this episode? Mark Williams-Cook & Rob Lewis will be talking about: GMB ads: Google is now showing competitor ads within organisation's own information boxes. Average position sunsetting: Google is removing the 'average position' metric. Rob and Mark discuss the pros and cons and impact it will have on campaigns. Maximise conversion value: Google's newest automated bidding strategy. Can we sack the PPC managers yet? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
24:06
September 02, 2019
Episode 24: The journey of keyword research with Daniel Brooks
Episode 24: The journey of keyword research with Daniel Brooks
In this episode, you'll hear a SearchNorwich recording of Daniel Brooks giving his talk "Keyword Research: Tips & tactics that generate clicks & impressions to implement tomorrow!". Daniel goes over the importance of keyword research and provides some really effective strategies to carry it out using various tools and what metrics you should be considering. You can watch the full video of Daniel's talk and see her slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
32:58
August 26, 2019
Episode 23: Utilising audiences in the Google Display Network
Episode 23: Utilising audiences in the Google Display Network
In this episode, you'll hear a SearchNorwich recording of Eva Wilkes giving her talk "Awesome Audiences". Eva gives a great overview of audiences you can use on the Google Display Network, and then goes over strategies on how to build custom affinity audiences to give you the most control. You can watch the full video of Eva's talk and see her slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
28:01
August 19, 2019
Episode 22: Content marketing for SMEs with Stacey MacNaught
Episode 22: Content marketing for SMEs with Stacey MacNaught
In this episode, you'll hear a SearchNorwich recording of Stacey MacNaught giving her talk "Honey, I shrunk the content marketing budget!". Stacey gives some great examples about producing low-risk content on a budget but can still drive links and interest. You can watch the full video of Stacey's talk and see her slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
28:31
August 12, 2019
Episode 21: SEO tactics to implement with Lukasz Zelezny
Episode 21: SEO tactics to implement with Lukasz Zelezny
In this episode you will hear a SearchNorwich recording of Lukasz Zelezny giving his talk "SEO tactics to implement tonight". Lukasz gives a detailed and insightful overview of a few his tactics to help improve organic rankings, citing his own method of keyword research, GAP analysis, WordPress plugins and more.  You can watch the full video of Lukasz's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org 
32:31
August 05, 2019
Episode 20: Google Ads ROI, Maverick and #AskGoogleWebmasters
Episode 20: Google Ads ROI, Maverick and #AskGoogleWebmasters
What's in this episode? Mark Williams-Cook gives some brief news on the Google Maverick algorithm update, Google's new #AskGoogleWembmaster shorts and Google's confirmation that there has been a technical problem with Google My Business shortnames. You'll then here from Sean Clark from Clark St. James, deliver his SearchNorwich talk on why so many companies struggle to realise a return on investment with their Google Ads campaigns. Sean will go over tips, tools and techniques to help you see past just keywords, bids and ad copy onto what is really important. You can get the full transcription and links for this episode in our show notes athttps://search.withcandour.co.uk
29:56
July 29, 2019
Episode 19: Google Shopping support and automated bidding algorithm changes
Episode 19: Google Shopping support and automated bidding algorithm changes
Episode 19: Google Shopping support and automated bidding algorithm changes What's in this episode?    Mark Williams-Cook & Rob Lewis will be talking about: Google suspending Shopping support: After a European Commission ruling, Google will no longer be offering technical or strategic help with Google Shopping campaigns. Automated bidding changes: Google has made signficant changes to their automated bidding algorithm that could make it easier for new businesses to enter the PPC market. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
29:58
July 22, 2019
Episode 18: Local SEO, GMB bugs and Google SERP experiments
Episode 18: Local SEO, GMB bugs and Google SERP experiments
What's in this episode?    Mark Williams-Cook will be talking about: Local SEO & Google My Business bugs: Some great tips for UK businesses to get ahead in map results and the Google My Business bug that has been making businesses profiles get suspended. Schema abuse: A quick look at sites that are abusing schema to force rich results in the SERPs Google SERP experiments: A new "people also views" SERP experiment - plus how to share Google experiments you're seeing. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
20:15
July 15, 2019
Episode 17: Robots.txt changes, diversity update and keyword research with Python
Episode 17: Robots.txt changes, diversity update and keyword research with Python
What's in this episode?    Mark Williams-Cook will be talking about: Robots.txt changes: How Google are dropping support for undocumented features of robots.txt parsing in September and what effect this may have. Diversity update: New analysis by SearchMetrics on how the Google diversity update is impacting sites Keyword research with Python: A look at a free, new keyword research tool built in Python. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
23:54
July 08, 2019
Episode 16: All about Google penalties
Episode 16: All about Google penalties
What's in this episode?    Mark Williams-Cook will be taking a dive into the world of Google penalties! We'll be talking about how Google handles and processes penalties, what the most common types of penalty are and why it might seem like Google is doing nothing about that pesky cheating competitor! You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk 
31:35
July 01, 2019
Episode 15: An introduction to structured data and schema with Andrew Martin
Episode 15: An introduction to structured data and schema with Andrew Martin
In this episode, you'll hear a SearchNorwich recording of Andrew Martin giving his talk "How to use schema to enrich search results and improve your CTR". Andrew gives a clear and concise introduction to structured data, schema.org and what you need to be doing to get on the front foot in the SERPs. You can watch the full video of Andrew's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
22:50
June 24, 2019
Episode 14: Should we trust Google? Q&A and June algorithm update advice
Episode 14: Should we trust Google? Q&A and June algorithm update advice
What's in this episode?    Mark Williams-Cook will be discussing: Latest advice on the Google core algorithm update: Google has provided a few specifics on how webmasters should be looking at the core algorithm update. Should we trust Google? A look at some recent cases were following best practise has not been helpful. Listener Q&A Your questions answered on if where your website is hosted matters and the effect of internal 'jump to' links. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk 
33:45
June 17, 2019
Episode 13: Google core update and a silent Google Ads location update
Episode 13: Google core update and a silent Google Ads location update
What's in this episode?  Mark Williams-Cook and Rob Lewis will be discussing the Google core update and a new, unannounced change to Google's location targeting that will be affecting your campaigns. Google core update We'll be covering the data that's come in about the Google update and what we've seen so far. PPC location update Google has quietly updated how location targeting works on all accounts, which may be affecting your campaign costs. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
26:06
June 10, 2019
Episode 12: Outreach done right with Jack Bamfield
Episode 12: Outreach done right with Jack Bamfield
In this episode, you'll hear from Jack Bamfield of Verve Search on how to run a successful link building campaign from ideation to outreach. Jack gives real-world case studies and provides templates of his own outreach email campaigns. You can watch the full video of Jack's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
19:49
June 03, 2019
Episode 11: Combating PPC click fraud and a new Google SERP
Episode 11: Combating PPC click fraud and a new Google SERP
What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing how to combat PPC click fraud and what's changing with the new Google SERP. New Google SERP Google are changing how ads look and introducing favicons into search results PPC Click fraud How can you identify and combat click fraud? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
33:37
May 27, 2019
Episode 10: Google Marketing Live 2019 - the big PPC changes
Episode 10: Google Marketing Live 2019 - the big PPC changes
What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing the Google Marketing Live 2019 event announcements including: Discovery ads Google's new native ad format appearing over many properties Gallery Ads Coming out of beta to the top of a SERP near you New Shopping Experience Is Google finally gearing up to go toe to toe with Amazon? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
22:23
May 20, 2019
Episode 9: Google I/O, Evergreen Googlebot and HowTo/FAQ structured data
Episode 9: Google I/O, Evergreen Googlebot and HowTo/FAQ structured data
What's in this episode? Mark Williams-Cook will be discussing: Google I/O New features coming to Google Search such as AR and Google Lens updates Evergreen Googlebot What does Googlebot's version update mean for Javascript and SEO HowTo and FAQ structured data Google's support for HowTo and FAQ structured data on search and assistants You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
21:07
May 13, 2019
Episode 8: More GSC bugs, Bing Ads rebrand and blackhat XSS
Episode 8: More GSC bugs, Bing Ads rebrand and blackhat XSS
What's in this episode? Mark Williams-Cook will be discussing: Google Search Console bugs There was a 16 day data loss within Google Search Console and errors with manual action reports. Bing Ads rebrand The Bing Ads platform is rebranding to Microsoft Ads and changing focus. Google XSS exploits A newly released zero-day exploit that allows blackhats to inject links and content onto third party website's Google cache. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
21:40
May 06, 2019
Episode 7: Behind the blackhat with Craig Campbell
Episode 7: Behind the blackhat with Craig Campbell
In this episode, you'll get some insight into techniques that blackhat SEO that have been used to rank in Google and make the people prepared to do them a lot of money. Listening to Craig Campbell will give businesses insight into what their competitors may be doing, how to protect themselves and maybe some inspiration to think outside the SEO box. You can watch the full video of Craig's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
26:57
April 29, 2019
Episode 6: Yoast schema and AMP signed exchanges
Episode 6: Yoast schema and AMP signed exchanges
What's in this episode? Mark Williams-Cook will be discussing: Yoast Schema Yoast have just published version 11 of their plugin claiming they have "solved" schema, by tying together the graph for you. Google AMP signed exchanges Search results for AMP can now display the hosting domain, rather than Google's properties using signed exchanges. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
24:24
April 22, 2019
Episode 5: Google de-indexing, Discover in Search Console and Gallery Ads
Episode 5: Google de-indexing, Discover in Search Console and Gallery Ads
 What's in this episode? Mark Williams-Cook will be discussing: Google de-indexing and other bugs A dive into the massive bug that caused millions of pages to be dropped from Google's index and what you can do about it, as well as a look at Google's rich data and cache bugs that are also causing headaches for site owners. Google Search Console updates New reports in the GSC interface, including the Google Discover report and the updating of performance reports to include only canonical URL data. Gallery Ads A look at Google's new beta 'Gallery Ad' format that is shaking up paid search results. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
19:55
April 15, 2019
Episode 4: Sub-site links, custom intent audiences and action extensions
Episode 4: Sub-site links, custom intent audiences and action extensions
What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing: - Sub-site links in Google Google appears to be testing a new category of 'sub' site links on mobile. Triggered on brand ads, Google offers searchers the opportunity to navigate directly to products from a vertical accordion. - Google replacing audience keywords with custom intent audiences Rob will explain the different between audience keywords, custom intent audiences and what it means for advertisers on Google Ads. - Bing's Action Extensions Bing has dropped a big new feature that they claim enhances advertiser's click through rates by an average of 20%! We'll find out more about it and how to use it. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
19:42
April 08, 2019
Episode 3: Getting SEO results by introducing schema
Episode 3: Getting SEO results by introducing schema
The special holiday (well, Mark's holiday at least) episode! In this episode, you'll hear a recording from the SearchNorwich meetup of SEO expert Andrew Martin giving his talk on how to win SEO results with schema. Google told us last year that schema was on of the two most important things to focus your SEO efforts on and just in the last episode we highlighted how some SEOs were exploiting schema to grab rankings they not be deserving. It's powerful stuff and Andrew gives one of the best introductions on the topic, so enjoy! You can watch the full video of his talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
22:25
April 01, 2019
Episode 2: Pagination problems, date published abuse and Google My Business fraud reporting
Episode 2: Pagination problems, date published abuse and Google My Business fraud reporting
In this episode, Mark Williams-Cook will be talking about: - Pagination problems There is a significant pagination bug present in the WPEngine system and Google have updated their best practise advise regarding pagination. - Date published abuse Google reaffirm best practise for articles using datePublished and dateModified as some SEOs cite concerns Google may not have a grip on this as publishers are abusing it for rankings - Google My Business fraud reporting In case you missed it, Google My Business as launched a new form which enables you to report competitors or fraudulent listings within Google My Business.  You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk 
20:22
March 25, 2019
Episode 1: Google Shopping changes, ITP and a core algorithm update
Episode 1: Google Shopping changes, ITP and a core algorithm update
What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing: - Google Ads Shopping Updates Google is merging Google Images with the standard Search Network for Shopping Campaigns, this means you can no longer opt-out of having shopping ads showing on Google Images.  - Apple's ITP v2.1 is going to disrupt Analytics The new Intelligent Tracking Prevention going live in Safari 12.1 and iOS 12.2 will automatically expire cookies than are more than 7 days old, which will inflate Google Analytics metrics. - Google's broad core algorithm In a rare confirmation, Google has announced they are pushing a large, 'broad, core' algorithm update. We'll be discussing the impact and Google's advice on what to do. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
17:51
March 15, 2019