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Search with Candour

Search with Candour

By Mark Williams-Cook
Working in search marketing? We'll bring you the few important bits of news and information you need to know about SEO and PPC every week. No fluff, just talking about things you should know to make your life easier.
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Episode 83: New Google features, suggest ads and passage indexing
In this episode, you will hear Mark Williams-Cook talking about: New Google features: Discussion of the new features coming to Google as announced in SearchOn, including passage indexing, improved misspelling recognition, and improvements to visual search Ads in Suggest: New ads appearing in Suggest results for Google Maps Indexing issues: More workarounds to Google's current indexing issues You can get the full transcription and links to resources at https://search.withcandour.co.uk
31:36
October 12, 2020
Episode 82: StreamEA, GPT-3, indexing bugs and search term reports
In this episode, you will hear Mark Williams-Cook talking about: StreamEA: A new way to do on-page entity optimisation GPT-3: Bots in the wild on Reddit and ranking spun content Indexing bug: Affecting billions of pages Search Terms report: A temporary Google Analytics workaround You can get the full transcription and links to resources at https://search.withcandour.co.uk
32:57
October 12, 2020
Episode 81: Indexing issues, merchant centre metrics and Google News Showcase
In this episode, you will hear Mark Williams-Cook talking about: Indexing issues: Google still having problems with two concurrent indexing issues. Merchant Centre metrics: New performance metrics coming for November Google News Showcase: Google launches a completely new product for news You can get the full transcription and links to resources at https://search.withcandour.co.uk
25:28
October 5, 2020
Episode 80: Shipping schema, GMB messaging, ads affecting SEO
In this episode, you will hear Mark Williams-Cook talking about: Shipping schema: New options for e-commerce retailers in search GMB messaging: Google rolls out more in-depth update messaging in GMB Ads affecting SEO: Do ads or the type of ads impact rankings? You can get the full transcription and links to resources at https://search.withcandour.co.uk
26:18
September 28, 2020
Episode 79: Google HTTP2, cheap hosting and rankings and ITP in iOS14
In this episode, you will hear Mark Williams-Cook talking about: Googlebot moving to HTTP/2: What does this mean for SEOs and webmasters? Cheap hosting and SEO: A recent study suggests that cheap, shared hosting could be bad for your rankings. ITP in iOS14: The latest headline notes on Intelligent Tracking Prevention and iOS14 You can get the full transcription and links to resources at https://search.withcandour.co.uk
30:47
September 21, 2020
Episode 78: The PPC bumper episode of updates
In this episode, you will hear Mark Williams-Cook and Rob Lewis talking about: Shopping ads showing in any country: A Google Shopping update that can show products in any country, depending on language. Update in location reporting: Google removing actual physical location data Search terms report data: Rob's approach to dealing with missing search term data Microsoft Ads updates: The raft of new features coming to Microsoft Advertising You can get the full transcription and links to resources at https://search.withcandour.co.uk
39:24
September 14, 2020
Episode 77: Search term keyword data reduced, price hikes and Q&A
In this episode, you will hear Mark Williams-Cook talking about: Search terms report data slashed: Google has reduced the amount of data that is going to be accessible to Google Ad advertisers. What could this mean for the future? Google Ads price hides: In response to new digital taxes, Google has passed the price increase onto advertisers. Listener Q&A: Your SEO questions, on Javascript, indexing, and internal linking answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk
30:04
September 7, 2020
Episode 76: Content with more crunch with Elodie Partridge
What's in this episode? In this episode, you will hear a SearchNorwich recording of Elodie Patridge giving her talk "Content with more crunch". Elodie explores how Google's changing focus away from keywords and towards entities should affect your SEO strategy. You can watch the full video the talk and see slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
24:27
August 31, 2020
Episode 75: Women in Tech SEO with Areej AbuAli
What's in this episode: In this episode, you will hear Mark Williams-Cook talking to Areej AbuAli, founder of Women in Tech SEO for a conversation about getting starting in the SEO industry, the Women in Tech SEO community, speaking opportunities, mentor programmes and how anyone that identifies as a woman, can become involved. You can get the full transcription and links to resources at https://search.withcandour.co.uk
39:33
August 24, 2020
Episode 74: Google glitches, GMB updates, GPT-3 and Q&A
In this episode, you will hear Mark Williams-Cook talking about: The big Google glitch: Another problem at Google this year led many SEOs to believe there had been one of the biggest algorithm changes in the last few years. GMB updates: New ways to update Google My Business information and new insights are coming GPT-3 thoughts: A brief look at GPT-3 and some of its content generation uses Listener Q&A: Your SEO questions, answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk
40:03
August 17, 2020
Episode 73: GSC API changes, quality rater update and what is not a ranking factor
In this episode, you will hear Mark Williams-Cook talking about: GSC API updates: If you're using the Search Console API, Google is making changes you need to be aware of. Quality rater information: Google has published an up to date guide on their search quality raters. What is not a ranking factor: Barry Schwartz has published a cited list of ranking factors Google has said they do not use. You can get the full transcription and links to resources at https://search.withcandour.co.uk
32:01
August 10, 2020
Episode 72: Buy with Google, Internal ranking documents and infinite scroll CLS
In this episode, you will hear Mark Williams-Cook talking about: Buy with Google: Google opening up their checkout to third parties Internal ranking documents: Have Google been lying to us about how they use click data? Infinite scroll and CLS: Tips on how to improve your CLS score with infinite scroll sites You can get the full transcription and links to resources at https://search.withcandour.co.uk
32:59
August 3, 2020
Episode 71: News in GSC, Weird SEO and Google Web Stories
In this episode, you will hear Mark Williams-Cook talking about: News in GSC: The new 'News' filter being added to Google Search Console Weird SEO: A thread of the weirdest things you've been told about SEO Google Stories: An overview of the Google Stories AMP project and new open beta Wordpress plugin. You can get the full transcription and links to resources at https://search.withcandour.co.uk
23:13
July 27, 2020
Episode 70: Tab surprises, Google CTRs and All in One security flaws
In this episode, you will hear Mark Williams-Cook talking about: All in One SEO plugin: A major security flaw affecting 2M users of the Wordpress plugin Google CTRs: A look at the Sistrix CTR study which shows why global CTRs and keyword volumes are no longer useful for forecasting Tabbed content: A surprising case study by Searchpilot showing Google's advice may not be optimal You can get the full transcription and links to resources at https://search.withcandour.co.uk
27:17
July 20, 2020
Episode 69: Blogspot.in, indexing low quality pages and the rich results tool
In this episode, you will hear Mark Williams-Cook talking about: The Google Blogspot.in expiring: Why expiring domains are hugely valuable for SEO and how you can prevent yours getting caught. Low-quality indexing: Theories on if Google has "raised the bar" on the quality of content they will index Rich results tool: The SEO community reaction to Google's new schema testing tool SEO resources: Some extra tools and resources for you to use You can get the full transcription and links to resources at https://search.withcandour.co.uk
27:33
July 13, 2020
Episode 68 - SEO site audits and Sitebulb with Patrick Hathaway
What's in this episode: In this episode, you will hear Mark Williams-Cook talking to Patrick Hathaway, director at Sitebulb about SEO site audits, technical SEO and what is to come in Sitebulb. Together they discuss: - How Sitebulb came to be - Patrick's thoughts on technical SEO and Google as a source of truth - Benefits of cloud vs desktop tools - Internal link optimisation - Trends in technical SEO - Why the f*** Patrick swears so much You can get the full transcription and links to resources at https://search.withcandour.co.uk
44:54
July 6, 2020
Episode 67: Web spam statistics, text fragments and tracking featured snippets
In this episode, you will hear Mark Williams-Cook talking about: Google 2019 webspam report: The key stats about combatting webspam in 2019 and how Google is doing. Text fragments: A new Google Chrome extension that can generate highlighted text fragment links and the potential impact for SEO Tracking featured snippets: An inventive way to track clicks on featured snippets using Google Analytics and Tag Manager. You can get the full transcription and links to resources at https://search.withcandour.co.uk
26:38
June 29, 2020
Episode 66 - SEO, information retrieval and foraging with Dawn Anderson
What's in this episode: In this episode, you will hear Mark Williams-Cook talking to Dawn Anderson about information retrieval (IR) and why SEOs should be learning more about it as a topic to become better at what they do. - How is IR being used to identify authors? - IR resources for SEOs to follow - The use of Human In The Loop in ML/IR - Information foraging and value scent - Search features in the future You can get the full transcription and links to resources at https://search.withcandour.co.uk
42:30
June 22, 2020
Episode 65 - Garage spam, nofollow confusion and guest penalties with Andrew Cock-Starkey
What's in this episode: In this episode, you will hear Mark Williams-Cook and Andrew Cock-Starkey discussing GMB spam, more confusion over the new sponsored and ugc nofollow and Google's advice on guest posting. - New GMB spam Google is looking into - Are rel=sponsored and rel=ugc ranking signals? - Should we nofollow all guest post links? You can get the full transcription and links to resources at https://search.withcandour.co.uk
41:14
June 15, 2020
Episode 64: The state of link building in 2020 with James Brockbank
What's in this episode? In this episode, you will hear Mark Williams-Cook and James Brockbank discussing the state of link building in 2020, including: - Is guest posting still worth it in 2020? - How do you identify a toxic link? - Is it possible to place a $ value on a single link? - What tactics give the best value? You can get the full transcription and links to resources at https://search.withcandour.co.uk
46:41
June 8, 2020
Episode 63: Core Web Vitals as ranking factors and Discovery Ads
What's in this episode? In this episode, you will hear Mark Williams-Cook and Rob Lewis discussing: Core Web Vitals as ranking factors: Google recently announced three new metrics they will be using to measure page quality and these will be incorporated as ranking signals in 2021. Discovery ads: Rob discusses how to advertise in Google's Discover Feed on mobile. You can get the full transcription and links to resources at https://search.withcandour.co.uk
24:03
June 1, 2020
Episode 62: Lighthouse v6 metrics and unlinked mentions
What's in this episode? In this episode you will hear Mark Williams-Cook going through the 3 new metrics that have been introduced in the latest version 6 of Lighthouse. He'll also be discussing the latest news and thoughts on how Google is handling unlinked mentions. You can get the full transcription and links to resources at https://search.withcandour.co.uk
26:09
May 25, 2020
Episode 61: Optimising internal links and content structure
What's in this episode? In this episode you will hear an Authoritas 'Tea Time SEO' recording of Mark Williams-Cook from Candour, Maret Reutelingsperger from Mobe Digital and Michael Stepney from Blue Array talking about internal link optimisation and content structure. You'll find out how to best plans optimise your site with anchor text and a "hub and spoke" approach to content and hear the Q&A session at the end. You can watch the full video of the talk and see the slides at https://search.withcandour.co.uk
40:00
May 18, 2020
Episode 60: Google May 2020 Core Update and SEO myths
What's in this episode? Mark Williams-Cook will talk about why talking about the Google May 2020 Core update at this point is a waste of time and will go through the most popular user submitted 'SEO myths' including content length, bounce rate, and links not being important! You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
35:39
May 11, 2020
Episode 59: Backlinko SEO study with Dan Taylor
What's in this episode? Mark Williams-Cook will be talking to Dan Taylor about the Backlinko 11.8M Google Search result study, the SEO community's reaction and Dan's thoughts on how useful the study in context helping people rank better. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
42:37
May 4, 2020
Episode 58: Google (no)index, free shopping feeds and featured snippet traffic loss
What's in this episode? Mark Williams-Cook will be covering: Google (no)index: Issues with Google indexing new content and some things you may not know about site: cache: and x-robots. Free shopping feeds: Google's huge announcement that it will make inclusion in shopping feeds free. Featured snippet traffic loss: A quick dive into the Moz experiment that demonstrated removing featured snippets may be detrimental to your traffic. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
34:33
April 27, 2020
Episode 57: E-commerce categorisation and faceted navigation SEO with Kristina Azarenko
What's in this episode? Product categorisation and faceted navigation may seem straight-forward for users but it's a minefield for search engines. Without prior planning, it's easy to wreck your chances of building a competitive e-commerce platform. In this episode, Mark Williams-Cook and SEO and e-commerce expert Kristina Azarenko explore what you need to be thinking about, planning and implementing to get the best possible chance of improving your organic traffic. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
40:35
April 20, 2020
Episode 56: Coronavirus e-commerce insights with Luke Carthy
What's in this episode? What e-commerce digital trends are we seeing during Coronavirus? What can e-commerce companies do to adapt? Where are the opportunities to thrive? Mark talks to e-commerce expert Luke Carthy to get his insights into what opportunities there are for brands in an industry that has been shaken to its core. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
38:14
April 13, 2020
Episode 55: The moving target of keyword research
What's in this episode? In this episode, you will hear a SearchNorwich recording of Jon Falgate giving his talk on the keyword research process. Jon explores how keyword research is not just a process you go through once when you make a site or new page, but something that needs to ride the wave of intent and respond to ever-evolving demands. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
28:59
April 6, 2020
Episode 54 COVID-19 Google Ad grants and how to temporarily close a website
What's in this episode? Mark Williams-Cook will be talking about: Google My Business policy changes: Changes to GMB policy that helps restaurants and food stores that are now offering delivery during COVID-19. COVID-19 Google Ad grants: Some details on the $340M of Google Ads credit that Google is giving small and medium businesses. SEO and e-commerce: Advice on what to do and what not to do when shuttering your e-commerce store temporarily over the Coronvirus period. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
30:33
March 30, 2020
Episode 53: Digital marketing during COVID-19 with Kevin Indig
What's in this episode? Kevin and Mark discuss what strategies and tactics organisations can think about to do something good during the COVID-19 crisis. Kevin gives his thoughts about interacting with customers that are 'in shock' and Mark brings his thoughts on the SEO and PPC changes they have been making with clients. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
34:08
March 23, 2020
Episode 52: SEO myths and misconceptions with Natalie Mott
What's in this episode? Natalie and Mark discuss the range of myths and misconceptions that are still alive and kicking about SEO. From social media links to duplicate content penalties, Natalie gives her advice and tips on how to focus on what is effective. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
42:28
March 16, 2020
Episode 51: The SEO process with Seb Atkinson
What's in this episode? Seb and Mark discuss the whole SEO process from content ideation to link building. Seb gives his insight into processes and tools he is using in the competitive industry of financial price comparison. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
34:46
March 9, 2020
Episode 50: Google guest post crackdown and dealing with fake PPC traffic
What's in this episode? Mark Williams-Cook and Rob Lewis will be covering: Google guest post crackdown: Multiple publishers have reported receiving penalties related to guest posts. Fake PPC traffic: A run through how to detect fake PPC traffic and a discussion of Rob's tools he uses to combat these clicks. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
35:26
March 2, 2020
Episode 49: The SEO gap in web development
What's in this episode? In this episode, you will hear a SearchNorwich recording from Mark Williams-Cook giving his talk "Won't somebody think of the robots?". Mark shares his experiences of vital SEO tasks that are often missed during web builds, as they don't directly impact the end user.
22:52
February 24, 2020
Episode 48: Fashion SERPs and Google Partner programme changes
What's in this episode? Mark Williams-Cook and Rob Lewis will be covering: Fashion SERPs: The big shake up in how fashion SERPs are shown in the US and what you need to do Google Partner programme changes: What you need to know about the new requirements to be a Google Partner. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
29:30
February 17, 2020
Episode 47: Removing content from Google, Google Ads delivery and ISP data
What's in this episode? Mark Williams-Cook and Rob Lewis will be covering: Removing content from Google: New tools within Google Search Console to handle content removal. Google Ads delivery: Changes and workarounds for Google's new ad delivery methods ISP data: What is ISP data and why has it been removed from Google Analytics? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
30:15
February 10, 2020
Episode 46: SEO audits deep dive with Aleyda Solis
What's in this episode? In this episode, you will hear a SearchNorwich recording of Aleyda Solis giving her talk "How to develop actionable and impactful SEO audits". Aleyda shares her vast experience of developing a process with SEO audits that can achieve real buy-in and deliver business change. You can watch the full video the talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
44:20
February 3, 2020
Episode 45: Desktop favicons and featured snippet update
Mark Williams-Cook talks about: Google favicons on desktop: How are these favicons impacting users? Mark discusses the studies that have been completed so far. Featured snippet update: What you need to know about Google removing duplicate listings from search results and how you can work with and around it. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
24:13
January 27, 2020
Episode 44: Effective SEO site audits with Aleyda Solis
What's in this episode? Mark Williams-Cook will be talking to SEO consultant, author and speaker, Aleyda Solis about what it takes to make a truly effective SEO site audit that delivers outcomes instead of reports. We'll dive into the importance of technical, content and links within audits, their context to the business and how to get that all-important client buy-in. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
50:18
January 20, 2020
Episode 43: IndexWatch 2019, Medium's organic fall and listener Q&A
What's in this episode? Mark Williams-Cook talks about: 2019 Sistrix IndexWatch: Who were the SEO winners of 2019? Medium's organic fall: An overview of the investigation into Medium.com's loss of half their traffic. Listener Q&A: Questions on how to help Google trust canonical signals and link building multiple links from a single site. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
39:19
January 13, 2020
Episode 42: Avoiding SEO disasters with Steven van Vessum
What's in this episode? In this episode you will hear a SearchNorwich recording of Steven van Vessum giving his talk "SEO disasters: the good, the bad and the taboo". Steven explores some real-life SEO disasters and talks about how to put in place processes to both monitor and deal with issues before they become big problems. You can watch the full video the talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
27:48
January 6, 2020
Episode 41: Roundtable discussion of search predictions for 2020
What's in this episode? In this episode, Mark Williams-Cook and Rob Lewis are joined by PPC expert Sean Clark from Clark St. James and SEO expert Michael Curtis from Further to discuss search predictions for 2020. We'll talk about how trends such as voice search and AI are affecting (or not so much!) the industry and how our job roles may continue to change and evolve. You can watch the full video the talk and see her slides at https://search.withcandour.co.uk
49:56
December 23, 2019
Episode 40: Fail free content marketing with Lexi Mills
What's in this episode? In this episode you will hear a SearchNorwich recording of Lexi Mills giving her talk "Fail free content marketing that builds links and authority". Lexi takes us in detail behind the curtain of successful PR campaigns and why she doesn't feel that the "one hit wonder" PR approach is best for SEO. You can watch the full video the talk and see her slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
33:30
December 16, 2019
Episode 39: AI bias in guidelines and should you disavow?
Mark Williams-Cook talks about: Google Quality Rater Guidelines update: How is Google combating bias in search Link disavowing: Should we be disavowing links when there is no penalty? New Google features and learning resources. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
32:30
December 9, 2019
Episode 38: The devil that is Google Ads Optimisation Score
What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about the ins and outs of the Google Ads Optimisation Score. Does it work in your favour or Google's? What are the common traps and mistakes that businesses fall into when entering into the world of Google Ads? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
30:30
December 2, 2019
Episode 37: GSC product and speed reports, political ads, AlsoAsked.com and Q&A
What's in this episode? Mark Williams-Cook will be covering: GSC page and speed reports: The new reports in Google Search Console showing rich product SERPs and CrUX speed reports. Political ads: Google's new policies on showing political ads on their platform AlsoAsked.com: An introduction to our People Also Asked tool Listener Q&A: A dive into possible uses of canonical tags on e-commerce sites You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
37:53
November 25, 2019
Episode 36: Big site SEO [Part 2] with Andrew Smith
What's in this episode? In this episode, you'll hear from Andrew Smith giving actionable insight into dealing with big site SEO from his experiences with companies such as Expedia, CheapFlights and eDreams on big site SEO. Recorded on 7th November 2019 at SearchNorwich 9, Andrew goes into detail about reporting best practises, common pitfalls when dealing with big site SEO. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
21:34
November 18, 2019
Episode 35: Big site SEO with Andrew Smith
What's in this episode? Mark Williams-Cook will be talking to Andrew Smith about his experiences with companies such as Expedia, CheapFlights and eDreams on big site SEO. What are the differences between big and small site SEO? What are the specific challenges and how do you approach them? Do big sites have a free pass with Google in 2019? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
40:45
November 11, 2019
Episode 34: Outsourcing your digital marketing on the cheap with Dom Hodgson
What's in this episode? In this episode you will hear a SearchNorwich recording of Dom Hodgson giving his talk "Adventures in outsourcing your digital marketing on the cheap". What exactly happens when you put your marketing out on Fiverr? Find out. You can watch the full video the talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
30:59
November 4, 2019
Episode 33: BERT, Lead Form Extensions and bumper video BETA
What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about: Google BERT: The biggest Google change in over 5 years and one of the biggest leaps in search technology. Google lead form extensions: Will Google's new lead form extension be the answer for lead generation sites? Bumper Ads BETA: Talking about the new Bumper Ads in BETA for Premier Google Partners. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
41:16
October 28, 2019
Episode 32: Blackhat PPC special
What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about blackhat PPC! Mark and Rob will go into some depth about the rules some PPC practioners are breaking and how they are profiting from it. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
36:31
October 21, 2019
Episode 31: Lessons from over 120 site migrations with Chris Green
What's in this episode? In this episode you will hear a SearchNorwich recording of Chris Green giving his talk "Essential technical SEO learnings from launching and migrating over 120 websites". Chris goes into great detail about the importance and challenges of site migrations from both a technical and communication point of view. You can watch the full video the talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
32:14
October 13, 2019
Episode 30: Googlebot user-agents, internal nofollow links, listener Q&A
What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about: Googlebot user-agent change: Exploring how an update to Google's user-agent string might cause websites some issues. Internal nofollow links: Clarifying best practise on crawl management with internal nofollow links. Q&A: We're answering your questions about PPC for franchises and on-page HTML sitemaps. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
41:09
October 7, 2019
Episode 29b: September core update, Rich snippet controls and GSC data
What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about: September Core Update: Looking at the first ranking change data that is coming in and discussing what you can do about core updates. Rich snippet controls: Google's new tags that allow you to control how your rich snippet results appear for text, images and video. GSC data: Google Search Console improving data refresh times. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
40:33
September 30, 2019
Episode 28: Google review rich results, GSC Breadcrumbs and Microsoft Audiences
What's in this episode? Mark Williams-Cook will be talking about: Google review rich results: Google's algorithm update is preventing 'self-serving' review stars from showing in SERPs GSC Breadcrumbs: A new addition to Google Search Console Microsoft Audiences: Microsoft trying to tempt publishers with new audience targeting options in open beta. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
22:10
September 22, 2019
Episode 27: Nofollow, Google Quality Rater Guidelines and ECPC changes
What's in this episode? Mark Williams-Cook will be talking about: Google Quality Rater Guidelines: Small changes in these guidelines show a shift to Google looking to perform better at perceptual tasks. ECPC changes: Google Ads brings maximise conversion value to manual bidding Nofollow: A discussion on the interesting side effects of the recent introduction of rel=ugc and rel=sponsored tags You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
30:14
September 16, 2019
Episode 26: SEO with UX expert Tom Haczewski
What's in this episode? Mark Williams-Cook & Tom Haczewski will be talking about the role of User Experience (UX) in SEO. Google has been slowing moving forward with integrating UX signals into their algorithm looking at things like site speed, mobile friendliness and pop ups. Tom & Mark discuss how SEOs can do a better job by approaching UX from the ground up, rather than trying to fix specific bits downstream. You'll hear Tom's expert opinion on UX projects he's worked on, where SMEs should start with UX and even his opinion on cookie pop-ups. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
42:52
September 9, 2019
Episode 25: GMB ads, average position and maximise conversion value
What's in this episode? Mark Williams-Cook & Rob Lewis will be talking about: GMB ads: Google is now showing competitor ads within organisation's own information boxes. Average position sunsetting: Google is removing the 'average position' metric. Rob and Mark discuss the pros and cons and impact it will have on campaigns. Maximise conversion value: Google's newest automated bidding strategy. Can we sack the PPC managers yet? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
24:05
September 2, 2019
Episode 24: The journey of keyword research with Daniel Brooks
In this episode, you'll hear a SearchNorwich recording of Daniel Brooks giving his talk "Keyword Research: Tips & tactics that generate clicks & impressions to implement tomorrow!". Daniel goes over the importance of keyword research and provides some really effective strategies to carry it out using various tools and what metrics you should be considering. You can watch the full video of Daniel's talk and see her slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
32:58
August 26, 2019
Episode 23: Utilising audiences in the Google Display Network
In this episode, you'll hear a SearchNorwich recording of Eva Wilkes giving her talk "Awesome Audiences". Eva gives a great overview of audiences you can use on the Google Display Network, and then goes over strategies on how to build custom affinity audiences to give you the most control. You can watch the full video of Eva's talk and see her slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
28:00
August 19, 2019
Episode 22: Content marketing for SMEs with Stacey MacNaught
In this episode, you'll hear a SearchNorwich recording of Stacey MacNaught giving her talk "Honey, I shrunk the content marketing budget!". Stacey gives some great examples about producing low-risk content on a budget but can still drive links and interest. You can watch the full video of Stacey's talk and see her slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
28:30
August 12, 2019
Episode 21: SEO tactics to implement with Lukasz Zelezny
In this episode you will hear a SearchNorwich recording of Lukasz Zelezny giving his talk "SEO tactics to implement tonight". Lukasz gives a detailed and insightful overview of a few his tactics to help improve organic rankings, citing his own method of keyword research, GAP analysis, WordPress plugins and more.  You can watch the full video of Lukasz's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org 
32:31
August 5, 2019
Episode 20: Google Ads ROI, Maverick and #AskGoogleWebmasters
What's in this episode? Mark Williams-Cook gives some brief news on the Google Maverick algorithm update, Google's new #AskGoogleWembmaster shorts and Google's confirmation that there has been a technical problem with Google My Business shortnames. You'll then here from Sean Clark from Clark St. James, deliver his SearchNorwich talk on why so many companies struggle to realise a return on investment with their Google Ads campaigns. Sean will go over tips, tools and techniques to help you see past just keywords, bids and ad copy onto what is really important. You can get the full transcription and links for this episode in our show notes athttps://search.withcandour.co.uk
29:55
July 29, 2019
Episode 19: Google Shopping support and automated bidding algorithm changes
Episode 19: Google Shopping support and automated bidding algorithm changes What's in this episode?    Mark Williams-Cook & Rob Lewis will be talking about: Google suspending Shopping support: After a European Commission ruling, Google will no longer be offering technical or strategic help with Google Shopping campaigns. Automated bidding changes: Google has made signficant changes to their automated bidding algorithm that could make it easier for new businesses to enter the PPC market. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
29:58
July 22, 2019
Episode 18: Local SEO, GMB bugs and Google SERP experiments
What's in this episode?    Mark Williams-Cook will be talking about: Local SEO & Google My Business bugs: Some great tips for UK businesses to get ahead in map results and the Google My Business bug that has been making businesses profiles get suspended. Schema abuse: A quick look at sites that are abusing schema to force rich results in the SERPs Google SERP experiments: A new "people also views" SERP experiment - plus how to share Google experiments you're seeing. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
20:14
July 15, 2019
Episode 17: Robots.txt changes, diversity update and keyword research with Python
What's in this episode?    Mark Williams-Cook will be talking about: Robots.txt changes: How Google are dropping support for undocumented features of robots.txt parsing in September and what effect this may have. Diversity update: New analysis by SearchMetrics on how the Google diversity update is impacting sites Keyword research with Python: A look at a free, new keyword research tool built in Python. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
23:53
July 8, 2019
Episode 16: All about Google penalties
What's in this episode?    Mark Williams-Cook will be taking a dive into the world of Google penalties! We'll be talking about how Google handles and processes penalties, what the most common types of penalty are and why it might seem like Google is doing nothing about that pesky cheating competitor! You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk 
31:34
July 1, 2019
Episode 15: An introduction to structured data and schema with Andrew Martin
In this episode, you'll hear a SearchNorwich recording of Andrew Martin giving his talk "How to use schema to enrich search results and improve your CTR". Andrew gives a clear and concise introduction to structured data, schema.org and what you need to be doing to get on the front foot in the SERPs. You can watch the full video of Andrew's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
22:50
June 24, 2019
Episode 14: Should we trust Google? Q&A and June algorithm update advice
What's in this episode?    Mark Williams-Cook will be discussing: Latest advice on the Google core algorithm update: Google has provided a few specifics on how webmasters should be looking at the core algorithm update. Should we trust Google? A look at some recent cases were following best practise has not been helpful. Listener Q&A Your questions answered on if where your website is hosted matters and the effect of internal 'jump to' links. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk 
33:44
June 17, 2019
Episode 13: Google core update and a silent Google Ads location update
What's in this episode?  Mark Williams-Cook and Rob Lewis will be discussing the Google core update and a new, unannounced change to Google's location targeting that will be affecting your campaigns. Google core update We'll be covering the data that's come in about the Google update and what we've seen so far. PPC location update Google has quietly updated how location targeting works on all accounts, which may be affecting your campaign costs. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
26:06
June 10, 2019
Episode 12: Outreach done right with Jack Bamfield
In this episode, you'll hear from Jack Bamfield of Verve Search on how to run a successful link building campaign from ideation to outreach. Jack gives real-world case studies and provides templates of his own outreach email campaigns. You can watch the full video of Jack's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
19:48
June 3, 2019
Episode 11: Combating PPC click fraud and a new Google SERP
What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing how to combat PPC click fraud and what's changing with the new Google SERP. New Google SERP Google are changing how ads look and introducing favicons into search results PPC Click fraud How can you identify and combat click fraud? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
33:36
May 27, 2019
Episode 10: Google Marketing Live 2019 - the big PPC changes
What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing the Google Marketing Live 2019 event announcements including: Discovery ads Google's new native ad format appearing over many properties Gallery Ads Coming out of beta to the top of a SERP near you New Shopping Experience Is Google finally gearing up to go toe to toe with Amazon? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
22:23
May 20, 2019
Episode 9: Google I/O, Evergreen Googlebot and HowTo/FAQ structured data
What's in this episode? Mark Williams-Cook will be discussing: Google I/O New features coming to Google Search such as AR and Google Lens updates Evergreen Googlebot What does Googlebot's version update mean for Javascript and SEO HowTo and FAQ structured data Google's support for HowTo and FAQ structured data on search and assistants You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
21:06
May 13, 2019
Episode 8: More GSC bugs, Bing Ads rebrand and blackhat XSS
What's in this episode? Mark Williams-Cook will be discussing: Google Search Console bugs There was a 16 day data loss within Google Search Console and errors with manual action reports. Bing Ads rebrand The Bing Ads platform is rebranding to Microsoft Ads and changing focus. Google XSS exploits A newly released zero-day exploit that allows blackhats to inject links and content onto third party website's Google cache. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
21:39
May 6, 2019
Episode 7: Behind the blackhat with Craig Campbell
In this episode, you'll get some insight into techniques that blackhat SEO that have been used to rank in Google and make the people prepared to do them a lot of money. Listening to Craig Campbell will give businesses insight into what their competitors may be doing, how to protect themselves and maybe some inspiration to think outside the SEO box. You can watch the full video of Craig's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
26:56
April 29, 2019
Episode 6: Yoast schema and AMP signed exchanges
What's in this episode? Mark Williams-Cook will be discussing: Yoast Schema Yoast have just published version 11 of their plugin claiming they have "solved" schema, by tying together the graph for you. Google AMP signed exchanges Search results for AMP can now display the hosting domain, rather than Google's properties using signed exchanges. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
24:24
April 22, 2019
Episode 5: Google de-indexing, Discover in Search Console and Gallery Ads
 What's in this episode? Mark Williams-Cook will be discussing: Google de-indexing and other bugs A dive into the massive bug that caused millions of pages to be dropped from Google's index and what you can do about it, as well as a look at Google's rich data and cache bugs that are also causing headaches for site owners. Google Search Console updates New reports in the GSC interface, including the Google Discover report and the updating of performance reports to include only canonical URL data. Gallery Ads A look at Google's new beta 'Gallery Ad' format that is shaking up paid search results. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
19:55
April 15, 2019
Episode 4: Sub-site links, custom intent audiences and action extensions
What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing: - Sub-site links in Google Google appears to be testing a new category of 'sub' site links on mobile. Triggered on brand ads, Google offers searchers the opportunity to navigate directly to products from a vertical accordion. - Google replacing audience keywords with custom intent audiences Rob will explain the different between audience keywords, custom intent audiences and what it means for advertisers on Google Ads. - Bing's Action Extensions Bing has dropped a big new feature that they claim enhances advertiser's click through rates by an average of 20%! We'll find out more about it and how to use it. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
19:42
April 8, 2019
Episode 3: Getting SEO results by introducing schema
The special holiday (well, Mark's holiday at least) episode! In this episode, you'll hear a recording from the SearchNorwich meetup of SEO expert Andrew Martin giving his talk on how to win SEO results with schema. Google told us last year that schema was on of the two most important things to focus your SEO efforts on and just in the last episode we highlighted how some SEOs were exploiting schema to grab rankings they not be deserving. It's powerful stuff and Andrew gives one of the best introductions on the topic, so enjoy! You can watch the full video of his talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
22:25
April 1, 2019
Episode 2: Pagination problems, date published abuse and Google My Business fraud reporting
In this episode, Mark Williams-Cook will be talking about: - Pagination problems There is a significant pagination bug present in the WPEngine system and Google have updated their best practise advise regarding pagination. - Date published abuse Google reaffirm best practise for articles using datePublished and dateModified as some SEOs cite concerns Google may not have a grip on this as publishers are abusing it for rankings - Google My Business fraud reporting In case you missed it, Google My Business as launched a new form which enables you to report competitors or fraudulent listings within Google My Business.  You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk 
20:22
March 25, 2019
Episode 1: Google Shopping changes, ITP and a core algorithm update
What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing: - Google Ads Shopping Updates Google is merging Google Images with the standard Search Network for Shopping Campaigns, this means you can no longer opt-out of having shopping ads showing on Google Images.  - Apple's ITP v2.1 is going to disrupt Analytics The new Intelligent Tracking Prevention going live in Safari 12.1 and iOS 12.2 will automatically expire cookies than are more than 7 days old, which will inflate Google Analytics metrics. - Google's broad core algorithm In a rare confirmation, Google has announced they are pushing a large, 'broad, core' algorithm update. We'll be discussing the impact and Google's advice on what to do. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
17:50
March 15, 2019