Search with Candour

Search with Candour

By Mark Williams-Cook
Working in search marketing? We'll bring you the few important bits of news and information you need to know about SEO and PPC every week. No fluff, just talking about things you should know to make your life easier.
Available on 9 platforms
Episode 5: Google de-indexing, Discover in Search Console and Gallery Ads
 What's in this episode? Mark Williams-Cook will be discussing: Google de-indexing and other bugs A dive into the massive bug that caused millions of pages to be dropped from Google's index and what you can do about it, as well as a look at Google's rich data and cache bugs that are also causing headaches for site owners. Google Search Console updates New reports in the GSC interface, including the Google Discover report and the updating of performance reports to include only canonical URL data. Gallery Ads A look at Google's new beta 'Gallery Ad' format that is shaking up paid search results. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
19:55
April 15, 2019
Episode 4: Sub-site links, custom intent audiences and action extensions
What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing: - Sub-site links in Google Google appears to be testing a new category of 'sub' site links on mobile. Triggered on brand ads, Google offers searchers the opportunity to navigate directly to products from a vertical accordion. - Google replacing audience keywords with custom intent audiences Rob will explain the different between audience keywords, custom intent audiences and what it means for advertisers on Google Ads. - Bing's Action Extensions Bing has dropped a big new feature that they claim enhances advertiser's click through rates by an average of 20%! We'll find out more about it and how to use it. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
19:40
April 8, 2019
Episode 3: Getting SEO results by introducing schema
The special holiday (well, Mark's holiday at least) episode! In this episode, you'll hear a recording from the SearchNorwich meetup of SEO expert Andrew Martin giving his talk on how to win SEO results with schema. Google told us last year that schema was on of the two most important things to focus your SEO efforts on and just in the last episode we highlighted how some SEOs were exploiting schema to grab rankings they not be deserving. It's powerful stuff and Andrew gives one of the best introductions on the topic, so enjoy! You can watch the full video of his talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
22:25
April 1, 2019
Episode 2: Pagination problems, date published abuse and Google My Business fraud reporting
In this episode, Mark Williams-Cook will be talking about: - Pagination problems There is a significant pagination bug present in the WPEngine system and Google have updated their best practise advise regarding pagination. - Date published abuse Google reaffirm best practise for articles using datePublished and dateModified as some SEOs cite concerns Google may not have a grip on this as publishers are abusing it for rankings - Google My Business fraud reporting In case you missed it, Google My Business as launched a new form which enables you to report competitors or fraudulent listings within Google My Business.  You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk 
20:22
March 25, 2019
Episode 1: Google Shopping changes, ITP and a core algorithm update
What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing: - Google Ads Shopping Updates Google is merging Google Images with the standard Search Network for Shopping Campaigns, this means you can no longer opt-out of having shopping ads showing on Google Images.  - Apple's ITP v2.1 is going to disrupt Analytics The new Intelligent Tracking Prevention going live in Safari 12.1 and iOS 12.2 will automatically expire cookies than are more than 7 days old, which will inflate Google Analytics metrics. - Google's broad core algorithm In a rare confirmation, Google has announced they are pushing a large, 'broad, core' algorithm update. We'll be discussing the impact and Google's advice on what to do. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
17:50
March 15, 2019
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