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Search with Candour - SEO podcast

Search with Candour - SEO podcast

By Candour

Are you looking for an SEO podcast to keep you up-to-date with the latest SEO and digital marketing news?

Search With Candour brings you the latest SEO news to keep you up-to-date and ready for your working week.
Jack Chambers-Ward also interviews the world's leading SEO and PPC experts.

Find our show notes and transcripts at search.withcandour.co.uk/
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Currently playing episode

Storytelling in marketing with Amy Doherty

Search with Candour - SEO podcastMar 18, 2024

00:00
56:22
Storytelling in marketing with Amy Doherty

Storytelling in marketing with Amy Doherty

Sponsors:

This episode is sponsored by Optmyzr, ⁠go to optmyzr.com to start your two-week free trial today.⁠

This episode is also sponsored by AlsoAsked. ⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠

Show notes:

Amy Doherty joins Search With Candour this week to discuss the power of storytelling in marketing.

  • How to add emotion to your marketing and advertising
  • How storytelling helps you relate to your audience
  • How to use both analytical and creative skills in marketing
  • How to use story structures to make your reports and presentations better

Watch Search With Candour on Youtube

For previous episodes, links, shows notes and more.

Mar 18, 202456:22
What is the Digital Markets Act? with Gus Pelogia

What is the Digital Markets Act? with Gus Pelogia

Sponsors:

This episode is sponsored by Optmyzr, go to optmyzr.com to start your two week free trial today.

This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.

Show notes:

Gus Pelogia, SEO Product Manager at Indeed, joins Jack Chambers-Ward to discuss the Digital Markets Act (DMA) and what effect it will have on Google SERPs

  • What is the Digital Markets Act?
  • What is a gatekeeper in the Digital Markets Act?
  • What will the Digital Markets Act do?
  • What sectors will the DMA affect?

Follow Gus:

Watch Search With Candour on YouTube.

Find previous episodes at search.withcandour.co.uk.

Mar 11, 202401:01:38
Is the Google and Reddit agreement good or bad for SEO?

Is the Google and Reddit agreement good or bad for SEO?

Jack Chambers-Ward and Mark Williams-Cook reunite to recap all the important SEO news from February 2024.

Sponsored by Positional:

Join the closed beta now before launch on 26 March 2024!

Jack & Mark discuss:

Time stamps:

  • 00:00:05 - Intro
  • 00:00:52 - Sponsor: Positional
  • 00:02:41 - Google and Reddit partnership
  • 00:08:00 - 'Help me write' AI vs review guidelines
  • 00:12:53 - Google is paying publishers to test unreleased AI tools
  • 00:17:54 - Sponsor: Positional
  • 00:19:20 - Google is killing independent sites
  • 00:24:00 - Helpful Content Update recovery
  • 00:31:30 - What is information gain and why does it matter?

Watch Search With Candour on Youtube

Mar 04, 202438:56
Squiggly SEO career paths with Hannah Butcher

Squiggly SEO career paths with Hannah Butcher

Hannah Butcher joins the podcast this week to discuss squiggly SEO career paths.

  • Why are unusual career paths common in the SEO industry?
  • What are the benefits of this kind of career path?
  • What are some of the potential drawbacks?
  • Common causes of job changes
  • How much can mental health and neurodiversity contribute to your career path?

Watch on YouTube:

https://youtu.be/sr4bviTy65c

Sponsors:

  • AlsoAsked - https://alsoasked.com/
  • CoreUpdates - https://coreupdates.com/

Follow Hannah:

  • Twitter: https://twitter.com/hanfbutcher
  • LinkedIn: https://www.linkedin.com/in/hannahfb/
  • Website: https://agency-angel.com/
Feb 26, 202458:22
How to make your content uniquely helpful with Nate Matherson

How to make your content uniquely helpful with Nate Matherson

Nate Matherson, CEO of Positional and host of the Optimize Podcast, joins Jack to discuss how to make your content helpful in 2024.

Topics discussed include:

  • How to stand out against AI-generated content
  • How to find unique data sources
  • Why you should include quotes from subject experts
  • How to demonstrate first-hand experience
  • Bring some personality and tone of voice to your writing
  • Targeting long-tail keywords

For full show notes and to watch on YouTube, go to search.withcandour.co.uk.

Feb 19, 202401:05:24
Websites 101 with Alex Harford
Feb 12, 202401:24:02
How to become an SEO freelancer
Feb 05, 202401:07:47
Is Google getting worse? with Mark Williams-Cook
Jan 29, 202446:03
SEO reporting for SMBs with Riley Hope

SEO reporting for SMBs with Riley Hope

Riley Hope joins Jack Chambers-Ward to discuss SEO reporting, especially focusing on small and medium-sized businesses.

  • What metrics should we be tracking?
  • What tools to use for SEO reporting
  • How to provide feedback to clients
  • Long term strategy and KPIs

Sponsors:

AlsoAsked - https://alsoasked.com/

Core Updates - https://coreupdates.com/


Watch this podcast on YouTube:

https://www.youtube.com/@candouragency

Jan 22, 202401:06:30
SEO and security with Chris Spann
Jan 15, 202456:31
What is enterprise SEO? with Matt Hepburn
Jan 08, 202401:02:14
How emotional intelligence can help you in your career with Petra Kis-Herczegh
Jan 01, 202401:21:40
How good were our 2023 SEO predictions? with Mark Williams-Cook
Dec 25, 202337:35
2023 in SEO and 2024 SEO predictions with Crystal Carter, Arnout Hellemans and Bibi The Link Builder

2023 in SEO and 2024 SEO predictions with Crystal Carter, Arnout Hellemans and Bibi The Link Builder

It's episode 100 of season so, to celebrate, we've got three amazing guests on this episode!

Crystal Carter, Arnout Hellemans and Bibi The Link Builder join Jack Chambers-Ward to form Team Stroopwafel and discuss the SEO highlights of 2023 and SEO predictions for 2024!

Topics discussed include:

  • The best uses of ChatGPT and AI
  • Bing AI
  • Search Generative Experience
  • E-E-A-T
  • Is UGC on SERPs here to stay?

For the full show notes and links from this episode, go to search.withcandour.co.uk.

Dec 18, 202301:15:37
SEO Mythbusters with Morgan Petrov

SEO Mythbusters with Morgan Petrov

A mythbusting duo of Jack Chambers-Ward & Morgan Petrov embark on a podcast adventure full of rants and hot takes to bust SEO myths.

These SEO myths include:

  • Page speed is everything
  • Disavowing backlinks
  • Anchor text ratios
  • Google Sandbox
  • Bounce rate as a ranking factor

And much more!

Check out the links and show notes at search.withcandour.co.uk.


Don't forget to subscribe/follow the podcast to never miss an episode.

If you enjoyed this podcast, please review us on ⁠Spotify⁠ and ⁠Apple Podcasts.

Dec 11, 202301:14:57
Google trial summary and Google Notes failure with Mark Williams-Cook
Dec 04, 202337:53
Why you should care about INP with Seb Atkinson

Why you should care about INP with Seb Atkinson

Seb Atkinson makes his triumphant return to the podcast (originally appearing on Season 1 Episode 51 in March 2020) and joins Jack Chambers-Ward to discuss Interaction to Next Paint (INP).

  • What is INP?
  • How is it different to first input delay?
  • What's a good INP score?
  • How do we measure INP?
  • What factors contribute to INP?
  • How to get stakeholder buy-in

Google's INP announcement

For full show notes, go to search.withcandour.co.uk.

Nov 27, 202348:19
The Dating MBA: When Love Meets Metrics with Lidia Infante

The Dating MBA: When Love Meets Metrics with Lidia Infante

Lidia Infante joins Jack Chambers-Ward for the most innuendo-filled episode of Search With Candour ever.

Lidia takes Jack through her dating life and how it helped her understand customer journeys and optimisation.

  • Understanding the Sales Pipeline: From leads (MQLs, SQLs) to opportunities and closed deals.

  • Choosing a North Star: The guiding metric that shapes your strategy.

  • Iterative Goal-Driven Optimisation: Experimenting with your strategy to impact your north star.

  • Lead Qualification: Identifying and pursuing the right opportunities, be it in love or business.

  • Red/Blue Ocean Strategy: Standing out in a crowded market (or dating pool).

  • How to use these concepts to grow in your career.

Nov 20, 202349:31
Google helpful content and shift away from traditional SEO with Daniel Foley Carter
Nov 13, 202340:27
BERT vs ERNIE and Google Discover desktop
Nov 06, 202339:23
2023 Halloween Spooktacular with Myriam Jessier & Stephanie Walter

2023 Halloween Spooktacular with Myriam Jessier & Stephanie Walter

It's that time of year once again where Myriam Jessier & Stephanie Walter join Jack Chambers-Ward for the Halloween Spooktacular!

This year, the terrifying trio discuss the scariest, most nightmarish FAQs they've ever encountered.

Bad FAQs:

Good FAQs and guides:

Sponsored by SISTRIX - Sign up for TrendWatch - https://www.sistrix.com/trends/

For full links and show notes, go to search.withcandour.co.uk.

Oct 30, 202301:02:33
How to play Google's PPC game with Ashwin Balakrishnan

How to play Google's PPC game with Ashwin Balakrishnan

Ashwin Balakrishnan, Head of Marketing at Optmyzr, joins Jack Chambers-Ward to discuss why resisting Google will end in failure for PPC teams.

Topics include:

  • How to structure campaigns
  • Data inputs and outputs
  • Fallout from Google's anti-trust trial
  • Auction manipulation
  • How to use AI & machine learning in PPC

Oh and...Baldur's Gate 3! Because they love it and can't stop playing it.

Oct 23, 202357:06
The state of schema in 2023 with Dave Ojeda

The state of schema in 2023 with Dave Ojeda

The Master of Markup, Dave Ojeda joins Jack Chambers-Ward on this week's episode to discuss all things schema, structured data and markup.

Topics include:

  • Is schema more or less important in 2023?
  • The importance of schema outside of rich results
  • What are the best tools for creating and implementing schema?

For full show notes and links, go to search.withcandour.co.uk.

Oct 16, 202342:56
How to think like an SEO Product Manager with Adam Gent

How to think like an SEO Product Manager with Adam Gent

Adam Gent from The SEO Sprint joins Jack Chambers-Ward this week to discuss how to think like an SEO product manager.

  • What is an SEO PM?
  • What can other SEOs learn from PMs?
  • What skills are essential for being an SEO PM?

For full show notes, please go to search.withcandour.co.uk.


Oct 09, 202301:03:01
Helpful content update fallout and do links still matter in 2023?
Oct 02, 202336:22
Managing your energy levels with The SEO Mindset

Managing your energy levels with The SEO Mindset

Sarah and Tazmin from The SEO Mindset podcast join Jack to recap their live podcast from BrightonSEO.

The trio gives some tips and advice about managing your energy levels at conferences and life in general.

Sign up for updates from Search With Candour and The SEO Mindset here.

For the full show notes and transcript, go to search.withcandour.co.uk.


Sep 25, 202338:40
BrightonSEO September 2023 Special
Sep 18, 202321:09
Do you need to know code if you have a CMS with Jess Joyce

Do you need to know code if you have a CMS with Jess Joyce

On this week's episode, Jess Joyce joins Jack Chambers-Ward to discuss coding and CMSes.

  • Do you need a CMS to build a website?
  • Which CMS gives you the most flexibility when it comes to coding?
  • What CMSes should you avoid?
  • What are the essential coding languages you should know to build a website in 2023?

And much more!


For full show notes & transcript, go to search.withcandour.co.uk.

Sep 11, 202352:21
How to analyse traffic drops with Ebere Jonathan

How to analyse traffic drops with Ebere Jonathan

Ebere Jonathan joins Jack Chambers-Ward to discuss how to identify and analyse causes of traffic drops.

This includes what data to look for, what tools to use and a lot of practical information for this common issue with many sites.

Get your tickets for the live podcast on 13th September in Brighton.


Full show notes & transcript available at search.withcandour.co.uk.

Sep 04, 202351:41
Google's introduces 'learn as you search' and remove links from SGE

Google's introduces 'learn as you search' and remove links from SGE

Watch this episode on Youtube

Jack and Mark reunite to recap the month's SEO news including:

  • Google introduces 'learn as you search' to SGE
  • Is Google removing links from SGE?
  • SISTRIX's new SERP update feature
  • You can now add social media links to Google Business Profile

The dynamic duo also answered questions from LinkedIn!

For full show notes & transcripts, go to search.withcandour.co.uk.

Aug 28, 202333:05
When voice search and accents collide with Alan Presch

When voice search and accents collide with Alan Presch

Alan Presch joins Jack Chambers-Ward to discuss a project where Alan helped a voice assistant understand accents more accurately.

Alan & Jack discuss everything from different Irish accents, the hard work of professionals transcribers and even their record collections.

For full show notes & transcripts, go to search.withcandour.co.uk

Aug 21, 202348:07
How to grow an international client base as a freelancer with Alizée Baudez

How to grow an international client base as a freelancer with Alizée Baudez

Alizée Baudez makes her return to the podcast to discuss working as a freelance international SEO consultant. Jack & ⁠Alizée discuss:

  • Is it more difficult to work as an international freelancer rather than a local freelancer?
  • How multi-lingual do you need to be to work with clients from around the world?
  • Does cultural awareness ever get in the way of developing your client base?
  • Is it best to specialise or be a generalist to develop an international client base?

For the full show notes and transcript, please go to search.withcandour.co.uk.


Aug 14, 202347:05
Is link-building hard in 2023? with Jo O'Reilly

Is link-building hard in 2023? with Jo O'Reilly

Jo O'Reilly, freelance digital PR specialist, joins Jack Chambers-Ward to discuss the state of digital PR and link-building in 2023.

  • Why does everyone think link-building is hard?
  • Is link building harder in 2023?
  • How has digital PR changed in the last few years?
  • What are the essential skills to have to do digital PR professionally?

And much more.

Sponsor:

SISTRIX - UK Supermarket visibility


Full show notes and transcripts are available search.withcandour.co.uk.


Aug 07, 202356:15
INP in Core Web Vitals, Programmatic SEO and TrendWatch

INP in Core Web Vitals, Programmatic SEO and TrendWatch

Mark Williams-Cook & Jack Chambers-Ward reunite to discuss:

  • INP replacing FID in CWV
  • Programmatic SEO - Just spam or a worthwhile tactic?
  • The latest TrendWatch from SISTRIX

⁠Watch this episode on YouTube⁠

All the show links and transcript can be found at search.withcandour.co.uk

Jul 31, 202333:28
Five annoying SEO things in 2023 with Katie McDonald

Five annoying SEO things in 2023 with Katie McDonald

This week, Katie McDonald, SEO Specialist at Kaweb, joins Jack Chambers-Ward to rant about SEO things that are annoying them in 2023.

  1. Choosing keywords over search intent

  2. Old-school SEO reporting vs storytelling

  3. Asking the wrong questions to a new client

  4. Keeping old, low quality pages

  5. “Technical SEO has to be 100% perfect"

For the full show notes and transcript, go to ⁠search.withcandour.co.uk.⁠

Jul 24, 202301:04:20
SGE and the future of SERPs with Austine Esezobor

SGE and the future of SERPs with Austine Esezobor

Live podcast in Brighton - 13th September 2023

Austine Esezobor, host of Democratising SEO, joins Jack Chambers-Ward to discuss Google's SGE and the future of SERPs.

  • Are we heading to a new era of “zero click” SERPs?
  • How different is SGE to when Featured Snippets were introduced almost 10 years ago?
  • What is the long term plan for the Search Generative Experience?
  • Will it replace the traditional SERP entirely?

For the full show notes and transcript, go to search.withcandour.co.uk.


Jul 17, 202301:00:29
Live podcast announcement - 13th September 2023 in Brighton

Live podcast announcement - 13th September 2023 in Brighton

Get your free tickets on Eventbrite

Search With Candour is once again joining forces with The SEO Mindset to bring to you a LIVE podcast titled 'How to manage your energy levels' sponsored by SISTRIX.


Jack Chambers-Ward will be joined by Sarah McDowell and Tazmin Suleman, hosts of The SEO Mindset, to give you actionable tips and advice on how to manage your energy levels at a conference like BrightonSEO.


When?

Wednesday 13th September 2023
19:00 - 21:30


Where?

Projects The Lanes, Nile House, Nile St, Brighton, England, BN1 1HW


This podcast will be in front of a live audience meaning that our community will be able to gain a snapshot into the production of both the SEO Mindset and Search With Candour podcasts there will also be a live Q&A to really help you be part of the process!

Get your free tickets on Eventbrite now!

Jul 12, 202302:16
SEO Testing with Ryan Jones

SEO Testing with Ryan Jones

Ryan Jones, Marketing Manager at SEO Testing, joins Jack Chambers-Ward to discuss all things SEO testing.

  • What is A/B testing?
  • Should you test every change to your site?
  • How do you know if testing is right for you?
  • How to track results when testing

For the full show notes and transcript, please visit search.withcandour.co.uk.

Jul 10, 202352:25
Google Perspectives with Garrett Sussman
Jul 03, 202349:16
Google Perspectives, reporting spammy sites and SectorWatch

Google Perspectives, reporting spammy sites and SectorWatch

This episode was live streamed on SISTRIX's YouTube channel.

Jack Chambers-Ward and Mark Williams-Cook reunite to summarise the latest SEO news and answer questions including:

  • Google Perspectives
  • Google's new spam report form
  • SISTRIX's SectorWatch
  • What are the possible causes for a drop in CTR where there's a huge spike in impressions and clicks?

For the transcript, show notes and links, please go to search.withcandour.co.uk.

Jun 26, 202335:42
Moving from agency to in-house with Jen Penaluna

Moving from agency to in-house with Jen Penaluna

In this week's episode, Jack Chambers-Ward is joined by Jen Penaluna, SEO Manager at The Lowdown, to discuss how to move from an agency to an in-house role.


Jack & Jen talk about:

  • The biggest surprises
  • Common misconceptions about working in-house
  • The benefits
  • The things you'll miss from agency life

And more!


Time stamps:

00:00:37 - Intro

00:01:25 - SISTRIX TrendWatch

00:05:54 - Interview with Jen Penaluna

00:50:06 - Outro


Sponsor:

Search with Candour is sponsored by SISTRIX, the SEO's toolbox.

Go to sistrix.com/trends and sign up for the TrendWatch newsletter today!


Full show notes and transcript available at search.withcandour.co.uk.

Jun 19, 202351:42
10 SEO podcasts you should listen to in 2023
Jun 12, 202327:10
How to work from home safely and comfortable with Jo Blood from Posture People

How to work from home safely and comfortable with Jo Blood from Posture People

On this week's episode, Jack Chambers-Ward is joined by Jo Blood, Director and co-founder of Posture People. Jack & Jo discuss 10 key things to be aware of for your work setup:

  1. Sitting at the right height
  2. Types of chairs
  3. Working from the sofa/bed
  4. Sitting positions
  5. Laptop stands
  6. Screen height
  7. Screen angles & twisting
  8. Desk thickness
  9. Movement
  10. Human interaction

For the full transcript and show notes, go to search.withcandour.co.uk.

Jun 05, 202301:15:57
Topical authority and Search Generative Experience with Mark Williams-Cook

Topical authority and Search Generative Experience with Mark Williams-Cook

The boys are back in town as Jack Chambers-Ward (SEO Specialist at Candour) is once again joined by Mark Williams-Cook (SEO Director at Candour & founder of AlsoAsked) to discuss:

SISTRIX Sponsor: 00:01:22

Google's statement on Topical Authority 00:15:28

Search Generative Experience is rolling out in the US 00:28:51

Possible errors for video thumbnails 00:48:17

For full show notes, links and transcripts, go to search.withcandour.co.uk.

May 29, 202353:25
The intersection of SEO and UX with Adriana Stein

The intersection of SEO and UX with Adriana Stein

In this week's episode, Jack Chambers-Ward is joined by Adriana Stein, CEO & Founder of AS Marketing, to discuss the intersection of SEO and UX:

  • How do they relate do each other?
  • How can bad UX affect SEO?
  • How much does the format of your content matter for UX?
  • What do we do when SEO best practice clashes with UX best practice?
  • The importance of internal links both for topic authority and sending users to key next stage pages.

Timestamps:

Intro: 00:00:37

SISTRIX Sponsor: 00:01:20

Interview with Adriana: 00:05:00


The full show notes, transcript and links are available at search.withcandour.co.uk.

May 22, 202356:55
Google indexing speed, syndicated content and TrendWatch

Google indexing speed, syndicated content and TrendWatch

In this week's episode, Jack Chambers-Ward is reunited with Mark Williams-Cook to discuss the latest SEO news including:

  • TrendWatch for April 2023
  • Google indexing speed: key factors
  • Google no longer recommends canonicals for syndicated content

The video version of this episode is available on SISTRIX's Youtube channel.

Full show notes and transcription available at search.withcandour.co.uk.

May 15, 202332:27
Self confidence with Tazmin Suleman

Self confidence with Tazmin Suleman

In this week's particularly open and honest episode, Jack Chambers-Ward is joined by Tazmin Suleman, a coach, speaker and co-host of The SEO Mindset Podcast.

Jack & Tazmin discuss:

  • What does confidence mean?
  • What are the characteristics of someone you have confidence in? (Inner game)
  • What are your Power Accessories? (Outer game)
  • How can you be BRAVE when you have a wobble?

Time stamps:

Intro: 00:00:40

SISTRIX Visibility Leaders in Travel: 00:01:27

Neurodivergents in SEO: 00:07:45

Interview with Tazmin: 00:08:46

For the full show notes and transcript, please go to search.withcandour.co.uk.

May 08, 202301:06:09
BrightonSEO April 2023 Highlights with Emma-Jane Stogdon
May 01, 202355:11
Dealing with anxiety at conferences with SEO Mindset (live in Brighton)

Dealing with anxiety at conferences with SEO Mindset (live in Brighton)

This week's episode is a crossover with The SEO Mindset podcast and was recorded live in front of an audience at Projects The Lanes in Brighton on 19th April 2023.

Jack, Sarah & Tazmin hosted a live podcast about dealing with anxiety at conferences, including some questions from the audience in attendance.

This event was sponsored by SISTRIX and Captivate and organised by Silicon Brighton.

The video version of this episode is available on Silicon Brighton's Youtube channel.

For the full show notes and transcript, please go to search.withcandour.co.uk.


Apr 24, 202301:26:17
Five tips for better content briefs with Witty Content Writers (Silvia & Minnie)

Five tips for better content briefs with Witty Content Writers (Silvia & Minnie)

This week, Jack Chambers-Ward is joined by the Witty Content Writers - Silvia & Minnie!

Silvia & Minnie are here to give us all five tips for writing better content briefs.


Show notes: 00:00:30 - Intro

00:01:17 - SISTRIX TrendWatch

00:06:23 - Live podcast in Brighton reminder

00:07:27 - Interview with the Witty Content Writers

00:49:52 - Outro


Full show notes, links and transcript available at search.withcandour.co.uk.

Apr 17, 202351:28