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Search with Candour

Search with Candour

By Mark Williams-Cook
Working in search marketing? We'll bring you the few important bits of news and information you need to know about SEO and PPC every week. No fluff, just talking about things you should know to make your life easier.
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Episode 131: The end of season 1!
That's a wrap for season one! Thank you to all of the guests that have appears on season one of Search with Candour: Will Critchlow, Nathan Lomax, Emily Brady, Alex Holiman, Gianna Brachetti-Truskawa, Sophie Brannon, Bille Geena, Joe Lenton, Daniel Foley Carter, Dixon Jones, Dom Hodgeson, Jason Barnard, Judith Lewis, Chris Green, Simo Ahava, Krista Seiden, Mordy Oberstein, Roman Sadowski, Lily Ray, Areej AbuAli, Patrick Hathaway, Dawn Anderson, Andrew Optimsey, James Brockbank, Dan Taylor, Kristina Azarenko, Luke Carthy, Kevin Indig, Natalie Mott, Seb Atkinson, Aleyda Solis, Steven van Vessum, Sean Clark, Michael Curtis, Lexi Mills, Andrew Smith, Tom Haczewski. We'll join you for season 2 in early 2022, where Mark Williams-Cook will be joined by co-host Jack Chambers.
07:32
October 4, 2021
Episode 130: Title updates, Cloudflare signed exchanges and new Google Ads transparency and ad types
In this episode, you will hear Mark Williams-Cook talking about: Title updates: Google has made some amends to title element generation in SERPs as well as details on specific use-cases. Cloudflare signed exchanges: Cloudflare has launched one-click SXG allowing webmasters to improve performance. Google Ads updates: New advertiser pages and attractions ads for ticket sellers. You can get the full transcription and links to resources at https://search.withcandour.co.uk
23:32
September 27, 2021
Episode 129: SEO A/B testing and how companies should think about SEO investments with Will Critchlow
In this episode, you will hear Mark Williams-Cook talking to Will Critchlow about: SEO A/B testing: How A/B testing can work for big websites Google's algorithm shift: Is a more machine-led approach making SEO harder and testing more important than ever? Enterprise vs SMEs: Can SMEs actually do A/B testing and is it worth it? Are we actually bad at SEO?: Why do so many experienced SEOs disagree on fundamentals You can get the full transcription and links to resources at https://search.withcandour.co.uk
46:13
September 20, 2021
Episode 128: AI content that ranks, title woes and your SEO Q&A
In this episode, you will hear Mark Williams-Cook talking about: AI content that ranks: Thoughts on a new breed of sites that are churning out AI generated pages taht rank Title woes: E-commerce sites that are tanking due to the Google title update SEO Q&A: Listener SEO Q&A You can get the full transcription and links to resources at https://search.withcandour.co.uk
40:13
September 13, 2021
Episode 127: SEO resources, tools, guides and a dive into duplicate links
In this episode, you will hear Mark Williams-Cook talking about: SEO resources, tools, guides: Some useful tools and guides to help you with Google's title rewrites, javascript indexing and local SEO. Duplicate links: Majestic is upping its game by introducing new duplicate link analysis. You can get the full transcription and links to resources at https://search.withcandour.co.uk
27:03
September 6, 2021
Episode 126: E-commerce SEO: page speed and performance with Nathan Lomax
In this episode, you will hear Mark Williams-Cook SEO with Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands talking about page speed and performance They will cover: - How much of a ranking factor is page speed? - What is the difference between performance and speed? - Why are Core Web Vitals special? - How do you go about improving performance? - and much more! You can get the full transcription and links to resources at https://search.withcandour.co.uk
35:06
August 30, 2021
Episode 125: Mass Google title rewrites and passage indexing deep-dive
In this episode, you will hear Mark Williams-Cook talking about: Google mass title rewrites: Google has been changing the titles shown for lots of websites - how are they doing this and why do some of the results look so bad? Passage indexing: Search tweak or breakthrough that will change how we do SEO?  You can get the full transcription and links to resources at https://search.withcandour.co.uk
28:41
August 23, 2021
Episode 124: Schema tools, author.url and Core Web Vitals tech report
In this episode, you will hear Mark Williams-Cook talking about: Schema tools: Google pushing for Rich Result Tool usage despite saying it uses "non-supported" schema Author.url: Google has a new recommended property to identify authors Core Web Vitals tech report: A quantitative look at how tech stacks are performing with Core Web Vitals You can get the full transcription and links to resources at https://search.withcandour.co.uk
28:55
August 16, 2021
Episode 123: Safe browsing, page experience, tie-breakers and canonical images
In this episode, you will hear Mark Williams-Cook talking about: Safe Search Page Experience: How much does Google's removal of Search Search from the Page Experience Signals mean? Tie-breaking: Are Core Web Vitals an important ranking factor, a tie-breaker, or... Does it depend? Canonical images: Do you get any SEO benefits from other sites uploading images you created? Rendering and SEO tips: An admission on JS rendering and unsolicited SEO tips. You can get the full transcription and links to resources at https://search.withcandour.co.uk
36:41
August 9, 2021
Episode 122: E-commerce SEO: internal linking with Nathan Lomax
In this episode, you will hear Mark Williams-Cook SEO with Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands talking about internal linking. They will cover: - Why is internal linking important? - Can you over-optimise internal links? - Is it possible to have too many links on a page? - Should you link to products from your homepage? - Can you use nofollow tags internally? - and much more! You can get the full transcription and links to resources at https://search.withcandour.co.uk
01:03:03
August 2, 2021
Episode 121: 301s, site operators, CTR tests and Smart Bidding updates
In this episode, you will hear Mark Williams-Cook talking about: 301 redirects: How specific advice from Google can help you optimise site redirect speed Site operators: More documentation from Google highlighting the limitations of site operators CTR tests: SearchPilot shows how logical changes sometimes result in negative results Smart Bidding updates: Google Ads Smart Bidding rolls out changes to bid strategies. You can get the full transcription and links to resources at https://search.withcandour.co.uk
26:37
July 26, 2021
Episode 120: DirectApply schema, Facebook tracking, GoDaddy listings and Google responding to fresh queries
In this episode, you will hear Mark Williams-Cook talking about: DirectApply schema: The new attribute for JobPosting schema and new editorial guidleines from Google. Facebook tracking: How iOS14 tracking preventing is affecting advertisers in the real world. GoDaddy listings: Google teams up with GoDaddy to enhance e-commerce inventory Googling fresh queries: A look at how Google is responding to and ranking changes in news and demand. You can get the full transcription and links to resources at https://search.withcandour.co.uk
35:01
July 19, 2021
Episode 119: Knowledge Graph and authors, new link reclamation tactics and how GSC reports impressions
In this episode, you will hear Mark Williams-Cook talking about: Google Knowledge Graph authors: How Google is taking further steps in combining author and article data within its Knowledge Graph and showing rich results. New link reclamation tactics: Good this bold new tactic work for you? How GSC reports impressions: Interesting tests showing how you don't need your site to appear in the search results to get impressions. You can get the full transcription and links to resources at https://search.withcandour.co.uk
22:27
July 12, 2021
Episode 118: E-commerce SEO live Q&A part 3: content, with Nathan Lomax
In this episode, you will hear Mark Williams-Cook answering live e-commerce SEO Q&A with Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands. They will cover: - How content can drive your e-commerce SEO - Common mistakes with blogging for e-commerce - Tools and data sources you can use - Subdomains vs sub-folders - Tagging and categories - And loads more! You can get the full transcription and links to resources at https://search.withcandour.co.uk
01:04:12
July 5, 2021
Episode 117: E-commerce SEO live Q&A part 2 with Nathan Lomax
In this episode, you will hear Mark Williams-Cook answering live e-commerce SEO Q&A with Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands. They will cover: - Best practices for products in multiple categories - How to handle out of stock items - Are there optimal lengths for descriptions of products - How should you use variants of keywords - Is it okay to hide product details behind tabs? - How do you handle discontinued products? - And loads more! You can get the full transcription and links to resources at https://search.withcandour.co.uk
01:04:37
June 28, 2021
Episode 116: Shopping Graph, more June Core news, FAQ schema and Search Console Insights
In this episode, you will hear Mark Williams-Cook talking about: Shopping Graph: Introduction and context to Google's plans around Google Shopping Graph. June Core Update: Quantitative analysis and thoughts from Lily Ray FAQ schema: Google reducing visible FAQs in SERPs Search Console Insights: New Google Search Console reports - good or bad? You can get the full transcription and links to resources at https://search.withcandour.co.uk
31:54
June 21, 2021
Episode 115: June Core Update and the convenience of Google Duplex
In this episode, you will hear Mark Williams-Cook talking about: June Core Update: Thoughts from the SEO community about changes being seen due to the first of two Google core updates coming in summer. Google Duplex: A new rollout of Duplex features means we need to consider the long-term strategic impact of such AI in digital. You can get the full transcription and links to resources at https://search.withcandour.co.uk
29:19
June 14, 2021
Episode 114: E-commerce SEO beginner questions with Nathan Lomax
In this episode, you will hear Mark Williams-Cook talking to Nathan Lomax from Quickfire Digital, an e-commerce specialist build agency about SEO for e-commerce brands. They will cover: - How important is SEO for e-commerce brands? - Specific SEO for e-commerce sites vs other types of sites - Topical authority in SEO - How schema can help e-commerce SEO - SEO as a driver for "good behaviour" within a company You can get the full transcription and links to resources at https://search.withcandour.co.uk
01:05:58
June 7, 2021
Episode 113: LaMDA, also covered, AMP and redirects
In this episode, you will hear Mark Williams-Cook talking about: LaMDA: Google's breakthrough in conversational technology Also covered: A new SERP feature being tested by Google and its relation to PAAs and MUM. AMP: Why are SEOs ditching AMP? Redirects: Core Web Vitals, redirects, and naughty SEO You can get the full transcription and links to resources at https://search.withcandour.co.uk
33:08
May 31, 2021
Episode 112: Desktop page experience, new Google Ads features and MUM
In this episode, you will hear Mark Williams-Cook talking about: Desktop page experience: Google IO announcement confirms page experience update will come to desktop results Google Ads features: Google launches a set of new features for advertisers MUM: A 'breakthrough' in AI for Google generating results for complex queries You can get the full transcription and links to resources at https://search.withcandour.co.uk
32:11
May 24, 2021
Episode 111: Bing video extensions and improving your technical SEO audits
In this episode, you will hear Mark Williams-Cook talking about: Critical Wordpress update: There's a huge new vulnerability in Wordpress that your need to patch Bing video extensions: New extensions for Microsoft Ads PPC Improving SEO audits: Brendan Bennett talks about how to improve your technical SEO audits You can get the full transcription and links to resources at https://search.withcandour.co.uk
23:55
May 17, 2021
Episode 110: Product review winners and losers, Google policy changes and indexing reports
In this episode, you will hear Mark Williams-Cook talking about: Product review update: An overview of what is separating the winners from the losers Google policy changes: PPC changes for e-book publishers New Bing API: Discussing the new Bing API for URL updates Google Indexing issue reports: Google testing a new button to report indexing problems You can get the full transcription and links to resources at https://search.withcandour.co.uk
26:13
May 10, 2021
Episode 109: SERP refinement, product reviews and page experience
In this episode, you will hear Mark Williams-Cook talking about: Refinement SERPs: How this Google test can help you with your on-page SE Google product review update: Google's new refreshed algorithm for product reviews Page experience update: More than just Core Web Vitals You can get the full transcription and links to resources at https://search.withcandour.co.uk
30:11
May 3, 2021
Episode 108: Local SEO with Emily Brady
In this episode, you will hear Mark Williams-Cook joined by Emily Brady talking all about local SEO in 2021, covering: - Ranking factors in map packs - Problems with spam in local SEO - How to make a great local SEO landing page - Schema and local SEO - How to benchmark your local SEO You can get the full transcription and links to resources at https://search.withcandour.co.uk
36:21
April 26, 2021
Episode 107: Live LinkedIn SEO Q&A with Alex Holliman
In this episode, you will hear Mark Williams-Cook joined by Alex Holliman from Climbing Trees, taking a live LinkedIn SEO Q&A session taking questions on: - Getting a career in SEO - Duplicate content issues - Internationalisation - Buying links - No-click SERPs - Faceted navigation - Pagespeed on popular platforms such as Wix and Shopify You can get the full transcription and links to resources at https://search.withcandour.co.uk
41:19
April 19, 2021
Episode 106: SEO QA with Gianna Brachetti-Truskawa
In this episode, you will hear Mark Williams-Cook joined by Gianna Brachetti-Truskawa from Startdowns.de to discuss QA in technical SEO, including: - What is QA in SEO and why does it matter? - Tools and processes for QA in SEO - How technical translation and technical SEO are similar - How to build relationships with internal teams - Advice for those getting into technical SEO You can get the full transcription and links to resources at https://search.withcandour.co.uk
48:39
April 12, 2021
Episode 105: Keyword mapping with Sophie Brannon
In this episode, you will hear Mark Williams-Cook joined by Sophie Brannon from Absolute Digital Media to discuss content mapping, including: - What is content mapping and why is it important? - What are the common mistakes made with content mapping and keyword research? - What tools are agencies using for keyword research and content mapping? - Has AI changed and will it change these processes? You can get the full transcription and links to resources at https://search.withcandour.co.uk
36:08
April 5, 2021
Episode 104: SEO expectation management with Billie Geena
In this episode, you will hear Mark Williams-Cook joined by Billie Geena from The SEO Works to discuss how to management expectations with SEO including: - What should you do when others are promising results? - Which metrics should be used and avoided for expectation management? - How can you manage expectations around zero-click results? You can get the full transcription and links to resources at https://search.withcandour.co.uk
39:33
March 29, 2021
Episode 103: Image SEO with professional photographer Joe Lenton
In this episode, you will hear Mark Williams-Cook joins professional photographer Joe Lenton to talk about image SEO and photography. Together they'll cover: - Common image SEO mistakes - How certain niches in search are image-led - Alt tags are not just for SEO and the be-all and end-all of image SEO - Why stock images might be a false economy You can get the full transcription and links to resources at https://search.withcandour.co.uk
32:39
March 22, 2021
Episode 102: Learning SEO via social media with Daniel Foley Carter
In this episode, you will hear Mark Williams-Cook joined by Daniel Foley Carter from Assertive to discuss learning SEO via social. Together they'll cover: - The dangers of learning SEO via social media posts - Common SEO myths and misconceptions that are repeated online - How business owners can educate themselves about SEO to make better hiring decisions - Can 'SEO tests' realistically be done by a single person? You can get the full transcription and links to resources at https://search.withcandour.co.uk
36:39
March 15, 2021
Episode 101 - SEMrush IPO, DevTools Local Overrides, Shopify SEO and rich snippets
In this episode, you will hear Mark Williams-Cook talking about: The SEMrush IPO: Will they be changing subscription model? DevTools Local Overrides: Improve the performance optimisation feedback loop Rich snippets: Sitewide quality factors impacting site rich snippets Pagespeed insights: Updated to HTTP/2 Shopify hreflang: A new solution for Shopify's hreflang issues You can get the full transcription and links to resources at https://search.withcandour.co.uk
24:07
March 8, 2021
Episode 100: InLinks, entities and internal linking with Dixon Jones
In this episode, you will hear Mark Williams-Cook joined by Dixon Jones, CEO of Links and Majestic Brand Ambassador to discuss: - Google's approach to NLP and entity identification - The role of entity-based SEO vs keyword-based SEO - Creating content briefs based on entities and competitor mapping - Automated internal linking at scale with Javascript - How the InLinks platform works You can get the full transcription and links to resources at https://search.withcandour.co.uk
49:19
March 1, 2021
Episode 99: Google Ads match type changes and GSC Web Vitals report delays
In this episode, you will hear Mark Williams-Cook joined by Rob Lewis who will be discussing: - The big "match changes" that are happening to all Google Ads accounts - How the Google Ads algorithm has been slowly changing - What you can do to effectively manage accounts with these changes - Future predictions for Google Ads - Core Web Vitals report delays in Google Search Console You can get the full transcription and links to resources at https://search.withcandour.co.uk
39:23
February 22, 2021
Episode 98: iOS14, ATT and Google passage ranking
In this episode, you will hear Mark Williams-Cook joined by Rob Lewis who will be discussing: - The iOS14 update which now covers user privacy and what impact this might have - Deep dive into how ATT may affect website publishers and advertisers - Google's new passage ranking going live and what to expect You can get the full transcription and links to resources at https://search.withcandour.co.uk
35:52
February 15, 2021
Episode 97: Site monitoring with Dom Hodgson from Little Warden
In this episode, you will hear Mark Williams-Cook discussing site monitoring with Little Warden founder Dom Hodgson. Together, they'll cover: - The importance and use cases of site monitoring - The history of Little Warden and Dom's other wild projects for charity - How companies like Google and Microsoft have dropped the ball with monitoring - Why prevention rather than cure gives the best return - Use cases for web developers, digital marketers, and agencies You can get the full transcription and links to resources at https://search.withcandour.co.uk
49:07
February 8, 2021
Episode 96: Avoiding SEO scams
In this episode, you will hear Mark Williams-Cook reviewing an SEO audit and call he received suggesting that AlsoAsked.com needed toxic link removal and should host hidden content to link to other websites.  This episode is intended to show that these low-quality SEO scams are persistent in the industry and businesses should be careful in vetting both the companies and data agencies are providing. You can get the full transcription and links to resources at https://search.withcandour.co.uk
35:22
February 1, 2021
Episode 95: Brand SERPs and Knowledge Panels with Jason Barnard
In this episode, you will hear Mark Williams-Cook discussing brand SERPs and Knowledge Panels with SEO expert Jason Barnard, CEO and Founder of Kalicube. Together, they'll cover: - Why are brand SERPs so important? - Does people searching for your brand help your rankings? - Are links less important now Google is paying attention to brand? - Is the Knowledge Graph the future of SEO? - How do you get a Knowledge Panel for yourself? - Why does Google think Jason's a musician and not an SEO? You can get the full transcription and links to resources at https://search.withcandour.co.uk
46:28
January 25, 2021
Episode 94: Selling in YouTube, crawl anomalies and news performance reports
In this episode, you will hear Mark Williams-Cook talking about: Selling in YouTube: The new experimental feature that looks to bring product sales into YouTube videos. Crawl anomalies: Improvements in Google Search Console coverage reports, including the removal of crawl anomalies. News performance reports: New reports inside GSC and differentiating between news filters and news performance reports. You can get the full transcription and links to resources at https://search.withcandour.co.uk
22:02
January 18, 2021
Episode 93: Keyword research with AlsoAsked and Question hub, search sundry and more Q&A
In this episode, you will hear Mark Williams-Cook talking about: AlsoAsked Beta: The new version of AlsoAsked that is going live this week and new features to expect. Google Question Hub: How to find true gaps in longtail keyword research Search sundry: Google Ads data exclusion updates, ranking shifts and Majestic link graphs Listener Q&A: Your questions on 404s, links on page and conspiracies, answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk
35:49
January 11, 2021
Episode 92: 2020 Christmas special with Judith Lewis, Chris Green & Kristina Azarenko
In this episode, Mark Williams-Cook is joined by: Judith Lewis: Founder of Decabbit Consultancy Chris Green: Head of Marketing Innovation at Footprint Digita Kristina Azarenko: Founder of Marketing Syrup They'll be discussing what we've seen in SEO during 2020 and what they think will be important for 2021 onward, including Core Web Vitals, AI, and good old-fashioned fundamentals! You can get the full transcription and links to resources at https://search.withcandour.co.uk
01:21:08
December 21, 2020
Episode 91: Core update review, brands in PAAs and listener Q&A
In this episode, you will hear Mark Williams-Cook talking about: December Broad Core Update: The facts of the update so far and some interesting EU guidance that may compel search engines to be more transparent about such updates Brands in PAAs: Insight into how some brands are being negatively impacted by PAA questions in SERPs Listener Q&A: Your questions on titles and h1s, search intent, and migrations answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk
38:06
December 14, 2020
Episode 90: December Core Update, crawl stats and budgets and Core Vital FAQs
In this episode, you will hear Mark Williams-Cook talking about: December Broad Core Update: This week Google announced a broad core update for December 2020 Crawl stats and budgets: Google give Search Console a new crawl stats report and more advice on managing crawl budget has been published Web Core Vital FAQs: Google has offered more specifics on how Web Core Vitals will work in context to ranking You can get the full transcription and links to resources at https://search.withcandour.co.uk
38:41
December 7, 2020
Episode 89: Google Analytics 4 (GA4) with Simo Ahava and Krista Seiden
In this episode, you will hear Mark Williams-Cook talking to Simo Ahava and Krista Seiden about GA4 and answering community questions, including: - What are the best new features in GA4? - How does GA4 handle cookieless users? - How is GA4 using AI to help marketers? - What are some alternatives to GA4? - Why is GA4 more "user-centric"? - How is the new event model different? - Will we still be able to get the same segmentation insight? - Will users be forced onto GA4 eventually? You can get the full transcription and links to resources at https://search.withcandour.co.uk
45:14
November 30, 2020
Episode 88: Wix SEO with Mordy Oberstein
In this episode, you will hear Mark Williams-Cook talking about the Wix platform with SEO community liaison Mordy Oberstein - Why does Wix have a bad reputation within the SEO community? - What problems has Wix have and does it have with SEO? - What kind of priority is SEO for Wix? - Is it possible for a generic platform to compete, performance-wise? You can get the full transcription and links to resources at https://search.withcandour.co.uk
53:04
November 23, 2020
Episode 87: GMB review bugs, May 2021 page experience and Black Friday optimisation
In this episode, you will hear Mark Williams-Cook talking about: GMB review bugs: A bug affecting the display of Google My Business reviews May 2021 page experience: Google gives dates and more information on their page experience as a ranking factor Black Friday optimisation: Sharing Luke Carthy's tips for optimising your e-commerce site for Black Friday You can get the full transcription and links to resources at https://search.withcandour.co.uk
34:31
November 16, 2020
Episode 86: 2020 e-commerce SEO with Roman Sadowski
In this episode, you will hear Mark Williams-Cook talking to e-commerce SEO expert Roman Sadowski about what it takes to rank in 2020. - What should your day-to-day look like running the SEO for a large e-commerce site? - What are the important e-commerce ranking factors in 2020? - How important are Google's coming e-commerce SERP changes? - How can in-house SEO teams be the most effective? - What is the advice for people new SEOs joining e-commerce brands? You can get the full transcription and links to resources at https://search.withcandour.co.uk
49:27
November 9, 2020
Episode 85: All about Google's EAT, YMYL and patents with Lily Ray
In this episode, you will hear Mark Williams-Cook talking to SEO expert Lily Ray about Google EAT, patents, and specifics such as: Does Google recognise individual authors and how important is this? What is Google doing with speech recognition? Is it possible to complete in YMYL niches with a new company? Are links a big part of EAT? And much more! You can get the full transcription and links to resources at https://search.withcandour.co.uk
46:33
November 2, 2020
Episode 84: Mobile-only indexing, AI for alt tags and QRG updates
In this episode, you will hear Mark Williams-Cook talking about: Mobile-only indexing: The difference between mobile-first and mobile-only indexing with Google's new deadline announced Google Discover tips: Some new advice on ranking in Google Discover AI for alt tags: Microsoft's new AI available to developers to automatically describe images QRG updates: Google has updated their Quality Rater Guidelines in October You can get the full transcription and links to resources at https://search.withcandour.co.uk
31:01
October 26, 2020
Episode 83: New Google features, suggest ads and passage indexing
In this episode, you will hear Mark Williams-Cook talking about: New Google features: Discussion of the new features coming to Google as announced in SearchOn, including passage indexing, improved misspelling recognition, and improvements to visual search Ads in Suggest: New ads appearing in Suggest results for Google Maps Indexing issues: More workarounds to Google's current indexing issues You can get the full transcription and links to resources at https://search.withcandour.co.uk
31:37
October 12, 2020
Episode 82: StreamEA, GPT-3, indexing bugs and search term reports
In this episode, you will hear Mark Williams-Cook talking about: StreamEA: A new way to do on-page entity optimisation GPT-3: Bots in the wild on Reddit and ranking spun content Indexing bug: Affecting billions of pages Search Terms report: A temporary Google Analytics workaround You can get the full transcription and links to resources at https://search.withcandour.co.uk
32:58
October 12, 2020
Episode 81: Indexing issues, merchant centre metrics and Google News Showcase
In this episode, you will hear Mark Williams-Cook talking about: Indexing issues: Google still having problems with two concurrent indexing issues. Merchant Centre metrics: New performance metrics coming for November Google News Showcase: Google launches a completely new product for news You can get the full transcription and links to resources at https://search.withcandour.co.uk
25:29
October 5, 2020
Episode 80: Shipping schema, GMB messaging, ads affecting SEO
In this episode, you will hear Mark Williams-Cook talking about: Shipping schema: New options for e-commerce retailers in search GMB messaging: Google rolls out more in-depth update messaging in GMB Ads affecting SEO: Do ads or the type of ads impact rankings? You can get the full transcription and links to resources at https://search.withcandour.co.uk
26:19
September 28, 2020
Episode 79: Google HTTP2, cheap hosting and rankings and ITP in iOS14
In this episode, you will hear Mark Williams-Cook talking about: Googlebot moving to HTTP/2: What does this mean for SEOs and webmasters? Cheap hosting and SEO: A recent study suggests that cheap, shared hosting could be bad for your rankings. ITP in iOS14: The latest headline notes on Intelligent Tracking Prevention and iOS14 You can get the full transcription and links to resources at https://search.withcandour.co.uk
30:47
September 21, 2020
Episode 78: The PPC bumper episode of updates
In this episode, you will hear Mark Williams-Cook and Rob Lewis talking about: Shopping ads showing in any country: A Google Shopping update that can show products in any country, depending on language. Update in location reporting: Google removing actual physical location data Search terms report data: Rob's approach to dealing with missing search term data Microsoft Ads updates: The raft of new features coming to Microsoft Advertising You can get the full transcription and links to resources at https://search.withcandour.co.uk
39:25
September 14, 2020
Episode 77: Search term keyword data reduced, price hikes and Q&A
In this episode, you will hear Mark Williams-Cook talking about: Search terms report data slashed: Google has reduced the amount of data that is going to be accessible to Google Ad advertisers. What could this mean for the future? Google Ads price hides: In response to new digital taxes, Google has passed the price increase onto advertisers. Listener Q&A: Your SEO questions, on Javascript, indexing, and internal linking answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk
30:05
September 7, 2020
Episode 76: Content with more crunch with Elodie Partridge
What's in this episode? In this episode, you will hear a SearchNorwich recording of Elodie Patridge giving her talk "Content with more crunch". Elodie explores how Google's changing focus away from keywords and towards entities should affect your SEO strategy. You can watch the full video the talk and see slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
24:28
August 31, 2020
Episode 75: Women in Tech SEO with Areej AbuAli
What's in this episode: In this episode, you will hear Mark Williams-Cook talking to Areej AbuAli, founder of Women in Tech SEO for a conversation about getting starting in the SEO industry, the Women in Tech SEO community, speaking opportunities, mentor programmes and how anyone that identifies as a woman, can become involved. You can get the full transcription and links to resources at https://search.withcandour.co.uk
39:33
August 24, 2020
Episode 74: Google glitches, GMB updates, GPT-3 and Q&A
In this episode, you will hear Mark Williams-Cook talking about: The big Google glitch: Another problem at Google this year led many SEOs to believe there had been one of the biggest algorithm changes in the last few years. GMB updates: New ways to update Google My Business information and new insights are coming GPT-3 thoughts: A brief look at GPT-3 and some of its content generation uses Listener Q&A: Your SEO questions, answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk
40:03
August 17, 2020
Episode 73: GSC API changes, quality rater update and what is not a ranking factor
In this episode, you will hear Mark Williams-Cook talking about: GSC API updates: If you're using the Search Console API, Google is making changes you need to be aware of. Quality rater information: Google has published an up to date guide on their search quality raters. What is not a ranking factor: Barry Schwartz has published a cited list of ranking factors Google has said they do not use. You can get the full transcription and links to resources at https://search.withcandour.co.uk
32:01
August 10, 2020
Episode 72: Buy with Google, Internal ranking documents and infinite scroll CLS
In this episode, you will hear Mark Williams-Cook talking about: Buy with Google: Google opening up their checkout to third parties Internal ranking documents: Have Google been lying to us about how they use click data? Infinite scroll and CLS: Tips on how to improve your CLS score with infinite scroll sites You can get the full transcription and links to resources at https://search.withcandour.co.uk
32:59
August 3, 2020
Episode 71: News in GSC, Weird SEO and Google Web Stories
In this episode, you will hear Mark Williams-Cook talking about: News in GSC: The new 'News' filter being added to Google Search Console Weird SEO: A thread of the weirdest things you've been told about SEO Google Stories: An overview of the Google Stories AMP project and new open beta Wordpress plugin. You can get the full transcription and links to resources at https://search.withcandour.co.uk
23:14
July 27, 2020
Episode 70: Tab surprises, Google CTRs and All in One security flaws
In this episode, you will hear Mark Williams-Cook talking about: All in One SEO plugin: A major security flaw affecting 2M users of the Wordpress plugin Google CTRs: A look at the Sistrix CTR study which shows why global CTRs and keyword volumes are no longer useful for forecasting Tabbed content: A surprising case study by Searchpilot showing Google's advice may not be optimal You can get the full transcription and links to resources at https://search.withcandour.co.uk
27:18
July 20, 2020
Episode 69: Blogspot.in, indexing low quality pages and the rich results tool
In this episode, you will hear Mark Williams-Cook talking about: The Google Blogspot.in expiring: Why expiring domains are hugely valuable for SEO and how you can prevent yours getting caught. Low-quality indexing: Theories on if Google has "raised the bar" on the quality of content they will index Rich results tool: The SEO community reaction to Google's new schema testing tool SEO resources: Some extra tools and resources for you to use You can get the full transcription and links to resources at https://search.withcandour.co.uk
27:33
July 13, 2020
Episode 68 - SEO site audits and Sitebulb with Patrick Hathaway
What's in this episode: In this episode, you will hear Mark Williams-Cook talking to Patrick Hathaway, director at Sitebulb about SEO site audits, technical SEO and what is to come in Sitebulb. Together they discuss: - How Sitebulb came to be - Patrick's thoughts on technical SEO and Google as a source of truth - Benefits of cloud vs desktop tools - Internal link optimisation - Trends in technical SEO - Why the f*** Patrick swears so much You can get the full transcription and links to resources at https://search.withcandour.co.uk
44:54
July 6, 2020
Episode 67: Web spam statistics, text fragments and tracking featured snippets
In this episode, you will hear Mark Williams-Cook talking about: Google 2019 webspam report: The key stats about combatting webspam in 2019 and how Google is doing. Text fragments: A new Google Chrome extension that can generate highlighted text fragment links and the potential impact for SEO Tracking featured snippets: An inventive way to track clicks on featured snippets using Google Analytics and Tag Manager. You can get the full transcription and links to resources at https://search.withcandour.co.uk
26:38
June 29, 2020
Episode 66 - SEO, information retrieval and foraging with Dawn Anderson
What's in this episode: In this episode, you will hear Mark Williams-Cook talking to Dawn Anderson about information retrieval (IR) and why SEOs should be learning more about it as a topic to become better at what they do. - How is IR being used to identify authors? - IR resources for SEOs to follow - The use of Human In The Loop in ML/IR - Information foraging and value scent - Search features in the future You can get the full transcription and links to resources at https://search.withcandour.co.uk
42:31
June 22, 2020
Episode 65 - Garage spam, nofollow confusion and guest penalties with Andrew Cock-Starkey
What's in this episode: In this episode, you will hear Mark Williams-Cook and Andrew Cock-Starkey discussing GMB spam, more confusion over the new sponsored and ugc nofollow and Google's advice on guest posting. - New GMB spam Google is looking into - Are rel=sponsored and rel=ugc ranking signals? - Should we nofollow all guest post links? You can get the full transcription and links to resources at https://search.withcandour.co.uk
41:14
June 15, 2020
Episode 64: The state of link building in 2020 with James Brockbank
What's in this episode? In this episode, you will hear Mark Williams-Cook and James Brockbank discussing the state of link building in 2020, including: - Is guest posting still worth it in 2020? - How do you identify a toxic link? - Is it possible to place a $ value on a single link? - What tactics give the best value? You can get the full transcription and links to resources at https://search.withcandour.co.uk
46:41
June 8, 2020
Episode 63: Core Web Vitals as ranking factors and Discovery Ads
What's in this episode? In this episode, you will hear Mark Williams-Cook and Rob Lewis discussing: Core Web Vitals as ranking factors: Google recently announced three new metrics they will be using to measure page quality and these will be incorporated as ranking signals in 2021. Discovery ads: Rob discusses how to advertise in Google's Discover Feed on mobile. You can get the full transcription and links to resources at https://search.withcandour.co.uk
24:03
June 1, 2020
Episode 62: Lighthouse v6 metrics and unlinked mentions
What's in this episode? In this episode you will hear Mark Williams-Cook going through the 3 new metrics that have been introduced in the latest version 6 of Lighthouse. He'll also be discussing the latest news and thoughts on how Google is handling unlinked mentions. You can get the full transcription and links to resources at https://search.withcandour.co.uk
26:10
May 25, 2020
Episode 61: Optimising internal links and content structure
What's in this episode? In this episode you will hear an Authoritas 'Tea Time SEO' recording of Mark Williams-Cook from Candour, Maret Reutelingsperger from Mobe Digital and Michael Stepney from Blue Array talking about internal link optimisation and content structure. You'll find out how to best plans optimise your site with anchor text and a "hub and spoke" approach to content and hear the Q&A session at the end. You can watch the full video of the talk and see the slides at https://search.withcandour.co.uk
40:01
May 18, 2020
Episode 60: Google May 2020 Core Update and SEO myths
What's in this episode? Mark Williams-Cook will talk about why talking about the Google May 2020 Core update at this point is a waste of time and will go through the most popular user submitted 'SEO myths' including content length, bounce rate, and links not being important! You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
35:40
May 11, 2020
Episode 59: Backlinko SEO study with Dan Taylor
What's in this episode? Mark Williams-Cook will be talking to Dan Taylor about the Backlinko 11.8M Google Search result study, the SEO community's reaction and Dan's thoughts on how useful the study in context helping people rank better. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
42:38
May 4, 2020
Episode 58: Google (no)index, free shopping feeds and featured snippet traffic loss
What's in this episode? Mark Williams-Cook will be covering: Google (no)index: Issues with Google indexing new content and some things you may not know about site: cache: and x-robots. Free shopping feeds: Google's huge announcement that it will make inclusion in shopping feeds free. Featured snippet traffic loss: A quick dive into the Moz experiment that demonstrated removing featured snippets may be detrimental to your traffic. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
34:34
April 27, 2020
Episode 57: E-commerce categorisation and faceted navigation SEO with Kristina Azarenko
What's in this episode? Product categorisation and faceted navigation may seem straight-forward for users but it's a minefield for search engines. Without prior planning, it's easy to wreck your chances of building a competitive e-commerce platform. In this episode, Mark Williams-Cook and SEO and e-commerce expert Kristina Azarenko explore what you need to be thinking about, planning and implementing to get the best possible chance of improving your organic traffic. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
40:35
April 20, 2020
Episode 56: Coronavirus e-commerce insights with Luke Carthy
What's in this episode? What e-commerce digital trends are we seeing during Coronavirus? What can e-commerce companies do to adapt? Where are the opportunities to thrive? Mark talks to e-commerce expert Luke Carthy to get his insights into what opportunities there are for brands in an industry that has been shaken to its core. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
38:15
April 13, 2020
Episode 55: The moving target of keyword research
What's in this episode? In this episode, you will hear a SearchNorwich recording of Jon Falgate giving his talk on the keyword research process. Jon explores how keyword research is not just a process you go through once when you make a site or new page, but something that needs to ride the wave of intent and respond to ever-evolving demands. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
28:59
April 6, 2020
Episode 54 COVID-19 Google Ad grants and how to temporarily close a website
What's in this episode? Mark Williams-Cook will be talking about: Google My Business policy changes: Changes to GMB policy that helps restaurants and food stores that are now offering delivery during COVID-19. COVID-19 Google Ad grants: Some details on the $340M of Google Ads credit that Google is giving small and medium businesses. SEO and e-commerce: Advice on what to do and what not to do when shuttering your e-commerce store temporarily over the Coronvirus period. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
30:33
March 30, 2020
Episode 53: Digital marketing during COVID-19 with Kevin Indig
What's in this episode? Kevin and Mark discuss what strategies and tactics organisations can think about to do something good during the COVID-19 crisis. Kevin gives his thoughts about interacting with customers that are 'in shock' and Mark brings his thoughts on the SEO and PPC changes they have been making with clients. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
34:08
March 23, 2020
Episode 52: SEO myths and misconceptions with Natalie Mott
What's in this episode? Natalie and Mark discuss the range of myths and misconceptions that are still alive and kicking about SEO. From social media links to duplicate content penalties, Natalie gives her advice and tips on how to focus on what is effective. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
42:28
March 16, 2020
Episode 51: The SEO process with Seb Atkinson
What's in this episode? Seb and Mark discuss the whole SEO process from content ideation to link building. Seb gives his insight into processes and tools he is using in the competitive industry of financial price comparison. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
34:47
March 9, 2020
Episode 50: Google guest post crackdown and dealing with fake PPC traffic
What's in this episode? Mark Williams-Cook and Rob Lewis will be covering: Google guest post crackdown: Multiple publishers have reported receiving penalties related to guest posts. Fake PPC traffic: A run through how to detect fake PPC traffic and a discussion of Rob's tools he uses to combat these clicks. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
35:27
March 2, 2020
Episode 49: The SEO gap in web development
What's in this episode? In this episode, you will hear a SearchNorwich recording from Mark Williams-Cook giving his talk "Won't somebody think of the robots?". Mark shares his experiences of vital SEO tasks that are often missed during web builds, as they don't directly impact the end user.
22:53
February 24, 2020
Episode 48: Fashion SERPs and Google Partner programme changes
What's in this episode? Mark Williams-Cook and Rob Lewis will be covering: Fashion SERPs: The big shake up in how fashion SERPs are shown in the US and what you need to do Google Partner programme changes: What you need to know about the new requirements to be a Google Partner. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
29:30
February 17, 2020
Episode 47: Removing content from Google, Google Ads delivery and ISP data
What's in this episode? Mark Williams-Cook and Rob Lewis will be covering: Removing content from Google: New tools within Google Search Console to handle content removal. Google Ads delivery: Changes and workarounds for Google's new ad delivery methods ISP data: What is ISP data and why has it been removed from Google Analytics? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
30:15
February 10, 2020
Episode 46: SEO audits deep dive with Aleyda Solis
What's in this episode? In this episode, you will hear a SearchNorwich recording of Aleyda Solis giving her talk "How to develop actionable and impactful SEO audits". Aleyda shares her vast experience of developing a process with SEO audits that can achieve real buy-in and deliver business change. You can watch the full video the talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
44:20
February 3, 2020
Episode 45: Desktop favicons and featured snippet update
Mark Williams-Cook talks about: Google favicons on desktop: How are these favicons impacting users? Mark discusses the studies that have been completed so far. Featured snippet update: What you need to know about Google removing duplicate listings from search results and how you can work with and around it. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
24:13
January 27, 2020
Episode 44: Effective SEO site audits with Aleyda Solis
What's in this episode? Mark Williams-Cook will be talking to SEO consultant, author and speaker, Aleyda Solis about what it takes to make a truly effective SEO site audit that delivers outcomes instead of reports. We'll dive into the importance of technical, content and links within audits, their context to the business and how to get that all-important client buy-in. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
50:19
January 20, 2020
Episode 43: IndexWatch 2019, Medium's organic fall and listener Q&A
What's in this episode? Mark Williams-Cook talks about: 2019 Sistrix IndexWatch: Who were the SEO winners of 2019? Medium's organic fall: An overview of the investigation into Medium.com's loss of half their traffic. Listener Q&A: Questions on how to help Google trust canonical signals and link building multiple links from a single site. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
39:20
January 13, 2020
Episode 42: Avoiding SEO disasters with Steven van Vessum
What's in this episode? In this episode you will hear a SearchNorwich recording of Steven van Vessum giving his talk "SEO disasters: the good, the bad and the taboo". Steven explores some real-life SEO disasters and talks about how to put in place processes to both monitor and deal with issues before they become big problems. You can watch the full video the talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
27:49
January 6, 2020
Episode 41: Roundtable discussion of search predictions for 2020
What's in this episode? In this episode, Mark Williams-Cook and Rob Lewis are joined by PPC expert Sean Clark from Clark St. James and SEO expert Michael Curtis from Further to discuss search predictions for 2020. We'll talk about how trends such as voice search and AI are affecting (or not so much!) the industry and how our job roles may continue to change and evolve. You can watch the full video the talk and see her slides at https://search.withcandour.co.uk
49:56
December 23, 2019
Episode 40: Fail free content marketing with Lexi Mills
What's in this episode? In this episode you will hear a SearchNorwich recording of Lexi Mills giving her talk "Fail free content marketing that builds links and authority". Lexi takes us in detail behind the curtain of successful PR campaigns and why she doesn't feel that the "one hit wonder" PR approach is best for SEO. You can watch the full video the talk and see her slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
33:30
December 16, 2019
Episode 39: AI bias in guidelines and should you disavow?
Mark Williams-Cook talks about: Google Quality Rater Guidelines update: How is Google combating bias in search Link disavowing: Should we be disavowing links when there is no penalty? New Google features and learning resources. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
32:30
December 9, 2019
Episode 38: The devil that is Google Ads Optimisation Score
What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about the ins and outs of the Google Ads Optimisation Score. Does it work in your favour or Google's? What are the common traps and mistakes that businesses fall into when entering into the world of Google Ads? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
30:31
December 2, 2019
Episode 37: GSC product and speed reports, political ads, AlsoAsked.com and Q&A
What's in this episode? Mark Williams-Cook will be covering: GSC page and speed reports: The new reports in Google Search Console showing rich product SERPs and CrUX speed reports. Political ads: Google's new policies on showing political ads on their platform AlsoAsked.com: An introduction to our People Also Asked tool Listener Q&A: A dive into possible uses of canonical tags on e-commerce sites You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
37:54
November 25, 2019
Episode 36: Big site SEO [Part 2] with Andrew Smith
What's in this episode? In this episode, you'll hear from Andrew Smith giving actionable insight into dealing with big site SEO from his experiences with companies such as Expedia, CheapFlights and eDreams on big site SEO. Recorded on 7th November 2019 at SearchNorwich 9, Andrew goes into detail about reporting best practises, common pitfalls when dealing with big site SEO. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
21:34
November 18, 2019
Episode 35: Big site SEO with Andrew Smith
What's in this episode? Mark Williams-Cook will be talking to Andrew Smith about his experiences with companies such as Expedia, CheapFlights and eDreams on big site SEO. What are the differences between big and small site SEO? What are the specific challenges and how do you approach them? Do big sites have a free pass with Google in 2019? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
40:46
November 11, 2019
Episode 34: Outsourcing your digital marketing on the cheap with Dom Hodgson
What's in this episode? In this episode you will hear a SearchNorwich recording of Dom Hodgson giving his talk "Adventures in outsourcing your digital marketing on the cheap". What exactly happens when you put your marketing out on Fiverr? Find out. You can watch the full video the talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
30:60
November 4, 2019
Episode 33: BERT, Lead Form Extensions and bumper video BETA
What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about: Google BERT: The biggest Google change in over 5 years and one of the biggest leaps in search technology. Google lead form extensions: Will Google's new lead form extension be the answer for lead generation sites? Bumper Ads BETA: Talking about the new Bumper Ads in BETA for Premier Google Partners. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
41:17
October 28, 2019
Episode 32: Blackhat PPC special
What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about blackhat PPC! Mark and Rob will go into some depth about the rules some PPC practioners are breaking and how they are profiting from it. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
36:32
October 21, 2019
Episode 31: Lessons from over 120 site migrations with Chris Green
What's in this episode? In this episode you will hear a SearchNorwich recording of Chris Green giving his talk "Essential technical SEO learnings from launching and migrating over 120 websites". Chris goes into great detail about the importance and challenges of site migrations from both a technical and communication point of view. You can watch the full video the talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
32:14
October 13, 2019
Episode 30: Googlebot user-agents, internal nofollow links, listener Q&A
What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about: Googlebot user-agent change: Exploring how an update to Google's user-agent string might cause websites some issues. Internal nofollow links: Clarifying best practise on crawl management with internal nofollow links. Q&A: We're answering your questions about PPC for franchises and on-page HTML sitemaps. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
41:09
October 7, 2019
Episode 29b: September core update, Rich snippet controls and GSC data
What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about: September Core Update: Looking at the first ranking change data that is coming in and discussing what you can do about core updates. Rich snippet controls: Google's new tags that allow you to control how your rich snippet results appear for text, images and video. GSC data: Google Search Console improving data refresh times. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
40:34
September 30, 2019
Episode 28: Google review rich results, GSC Breadcrumbs and Microsoft Audiences
What's in this episode? Mark Williams-Cook will be talking about: Google review rich results: Google's algorithm update is preventing 'self-serving' review stars from showing in SERPs GSC Breadcrumbs: A new addition to Google Search Console Microsoft Audiences: Microsoft trying to tempt publishers with new audience targeting options in open beta. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
22:11
September 22, 2019
Episode 27: Nofollow, Google Quality Rater Guidelines and ECPC changes
What's in this episode? Mark Williams-Cook will be talking about: Google Quality Rater Guidelines: Small changes in these guidelines show a shift to Google looking to perform better at perceptual tasks. ECPC changes: Google Ads brings maximise conversion value to manual bidding Nofollow: A discussion on the interesting side effects of the recent introduction of rel=ugc and rel=sponsored tags You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
30:14
September 16, 2019
Episode 26: SEO with UX expert Tom Haczewski
What's in this episode? Mark Williams-Cook & Tom Haczewski will be talking about the role of User Experience (UX) in SEO. Google has been slowing moving forward with integrating UX signals into their algorithm looking at things like site speed, mobile friendliness and pop ups. Tom & Mark discuss how SEOs can do a better job by approaching UX from the ground up, rather than trying to fix specific bits downstream. You'll hear Tom's expert opinion on UX projects he's worked on, where SMEs should start with UX and even his opinion on cookie pop-ups. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
42:53
September 9, 2019
Episode 25: GMB ads, average position and maximise conversion value
What's in this episode? Mark Williams-Cook & Rob Lewis will be talking about: GMB ads: Google is now showing competitor ads within organisation's own information boxes. Average position sunsetting: Google is removing the 'average position' metric. Rob and Mark discuss the pros and cons and impact it will have on campaigns. Maximise conversion value: Google's newest automated bidding strategy. Can we sack the PPC managers yet? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
24:06
September 2, 2019
Episode 24: The journey of keyword research with Daniel Brooks
In this episode, you'll hear a SearchNorwich recording of Daniel Brooks giving his talk "Keyword Research: Tips & tactics that generate clicks & impressions to implement tomorrow!". Daniel goes over the importance of keyword research and provides some really effective strategies to carry it out using various tools and what metrics you should be considering. You can watch the full video of Daniel's talk and see her slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
32:58
August 26, 2019
Episode 23: Utilising audiences in the Google Display Network
In this episode, you'll hear a SearchNorwich recording of Eva Wilkes giving her talk "Awesome Audiences". Eva gives a great overview of audiences you can use on the Google Display Network, and then goes over strategies on how to build custom affinity audiences to give you the most control. You can watch the full video of Eva's talk and see her slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
28:01
August 19, 2019
Episode 22: Content marketing for SMEs with Stacey MacNaught
In this episode, you'll hear a SearchNorwich recording of Stacey MacNaught giving her talk "Honey, I shrunk the content marketing budget!". Stacey gives some great examples about producing low-risk content on a budget but can still drive links and interest. You can watch the full video of Stacey's talk and see her slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
28:31
August 12, 2019
Episode 21: SEO tactics to implement with Lukasz Zelezny
In this episode you will hear a SearchNorwich recording of Lukasz Zelezny giving his talk "SEO tactics to implement tonight". Lukasz gives a detailed and insightful overview of a few his tactics to help improve organic rankings, citing his own method of keyword research, GAP analysis, WordPress plugins and more.  You can watch the full video of Lukasz's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org 
32:31
August 5, 2019
Episode 20: Google Ads ROI, Maverick and #AskGoogleWebmasters
What's in this episode? Mark Williams-Cook gives some brief news on the Google Maverick algorithm update, Google's new #AskGoogleWembmaster shorts and Google's confirmation that there has been a technical problem with Google My Business shortnames. You'll then here from Sean Clark from Clark St. James, deliver his SearchNorwich talk on why so many companies struggle to realise a return on investment with their Google Ads campaigns. Sean will go over tips, tools and techniques to help you see past just keywords, bids and ad copy onto what is really important. You can get the full transcription and links for this episode in our show notes athttps://search.withcandour.co.uk
29:56
July 29, 2019
Episode 19: Google Shopping support and automated bidding algorithm changes
Episode 19: Google Shopping support and automated bidding algorithm changes What's in this episode?    Mark Williams-Cook & Rob Lewis will be talking about: Google suspending Shopping support: After a European Commission ruling, Google will no longer be offering technical or strategic help with Google Shopping campaigns. Automated bidding changes: Google has made signficant changes to their automated bidding algorithm that could make it easier for new businesses to enter the PPC market. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
29:58
July 22, 2019
Episode 18: Local SEO, GMB bugs and Google SERP experiments
What's in this episode?    Mark Williams-Cook will be talking about: Local SEO & Google My Business bugs: Some great tips for UK businesses to get ahead in map results and the Google My Business bug that has been making businesses profiles get suspended. Schema abuse: A quick look at sites that are abusing schema to force rich results in the SERPs Google SERP experiments: A new "people also views" SERP experiment - plus how to share Google experiments you're seeing. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
20:15
July 15, 2019
Episode 17: Robots.txt changes, diversity update and keyword research with Python
What's in this episode?    Mark Williams-Cook will be talking about: Robots.txt changes: How Google are dropping support for undocumented features of robots.txt parsing in September and what effect this may have. Diversity update: New analysis by SearchMetrics on how the Google diversity update is impacting sites Keyword research with Python: A look at a free, new keyword research tool built in Python. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
23:54
July 8, 2019
Episode 16: All about Google penalties
What's in this episode?    Mark Williams-Cook will be taking a dive into the world of Google penalties! We'll be talking about how Google handles and processes penalties, what the most common types of penalty are and why it might seem like Google is doing nothing about that pesky cheating competitor! You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk 
31:35
July 1, 2019
Episode 15: An introduction to structured data and schema with Andrew Martin
In this episode, you'll hear a SearchNorwich recording of Andrew Martin giving his talk "How to use schema to enrich search results and improve your CTR". Andrew gives a clear and concise introduction to structured data, schema.org and what you need to be doing to get on the front foot in the SERPs. You can watch the full video of Andrew's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
22:50
June 24, 2019
Episode 14: Should we trust Google? Q&A and June algorithm update advice
What's in this episode?    Mark Williams-Cook will be discussing: Latest advice on the Google core algorithm update: Google has provided a few specifics on how webmasters should be looking at the core algorithm update. Should we trust Google? A look at some recent cases were following best practise has not been helpful. Listener Q&A Your questions answered on if where your website is hosted matters and the effect of internal 'jump to' links. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk 
33:45
June 17, 2019
Episode 13: Google core update and a silent Google Ads location update
What's in this episode?  Mark Williams-Cook and Rob Lewis will be discussing the Google core update and a new, unannounced change to Google's location targeting that will be affecting your campaigns. Google core update We'll be covering the data that's come in about the Google update and what we've seen so far. PPC location update Google has quietly updated how location targeting works on all accounts, which may be affecting your campaign costs. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
26:06
June 10, 2019
Episode 12: Outreach done right with Jack Bamfield
In this episode, you'll hear from Jack Bamfield of Verve Search on how to run a successful link building campaign from ideation to outreach. Jack gives real-world case studies and provides templates of his own outreach email campaigns. You can watch the full video of Jack's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
19:49
June 3, 2019
Episode 11: Combating PPC click fraud and a new Google SERP
What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing how to combat PPC click fraud and what's changing with the new Google SERP. New Google SERP Google are changing how ads look and introducing favicons into search results PPC Click fraud How can you identify and combat click fraud? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
33:37
May 27, 2019
Episode 10: Google Marketing Live 2019 - the big PPC changes
What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing the Google Marketing Live 2019 event announcements including: Discovery ads Google's new native ad format appearing over many properties Gallery Ads Coming out of beta to the top of a SERP near you New Shopping Experience Is Google finally gearing up to go toe to toe with Amazon? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
22:23
May 20, 2019
Episode 9: Google I/O, Evergreen Googlebot and HowTo/FAQ structured data
What's in this episode? Mark Williams-Cook will be discussing: Google I/O New features coming to Google Search such as AR and Google Lens updates Evergreen Googlebot What does Googlebot's version update mean for Javascript and SEO HowTo and FAQ structured data Google's support for HowTo and FAQ structured data on search and assistants You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
21:07
May 13, 2019
Episode 8: More GSC bugs, Bing Ads rebrand and blackhat XSS
What's in this episode? Mark Williams-Cook will be discussing: Google Search Console bugs There was a 16 day data loss within Google Search Console and errors with manual action reports. Bing Ads rebrand The Bing Ads platform is rebranding to Microsoft Ads and changing focus. Google XSS exploits A newly released zero-day exploit that allows blackhats to inject links and content onto third party website's Google cache. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
21:40
May 6, 2019
Episode 7: Behind the blackhat with Craig Campbell
In this episode, you'll get some insight into techniques that blackhat SEO that have been used to rank in Google and make the people prepared to do them a lot of money. Listening to Craig Campbell will give businesses insight into what their competitors may be doing, how to protect themselves and maybe some inspiration to think outside the SEO box. You can watch the full video of Craig's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
26:57
April 29, 2019
Episode 6: Yoast schema and AMP signed exchanges
What's in this episode? Mark Williams-Cook will be discussing: Yoast Schema Yoast have just published version 11 of their plugin claiming they have "solved" schema, by tying together the graph for you. Google AMP signed exchanges Search results for AMP can now display the hosting domain, rather than Google's properties using signed exchanges. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
24:24
April 22, 2019
Episode 5: Google de-indexing, Discover in Search Console and Gallery Ads
 What's in this episode? Mark Williams-Cook will be discussing: Google de-indexing and other bugs A dive into the massive bug that caused millions of pages to be dropped from Google's index and what you can do about it, as well as a look at Google's rich data and cache bugs that are also causing headaches for site owners. Google Search Console updates New reports in the GSC interface, including the Google Discover report and the updating of performance reports to include only canonical URL data. Gallery Ads A look at Google's new beta 'Gallery Ad' format that is shaking up paid search results. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
19:55
April 15, 2019
Episode 4: Sub-site links, custom intent audiences and action extensions
What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing: - Sub-site links in Google Google appears to be testing a new category of 'sub' site links on mobile. Triggered on brand ads, Google offers searchers the opportunity to navigate directly to products from a vertical accordion. - Google replacing audience keywords with custom intent audiences Rob will explain the different between audience keywords, custom intent audiences and what it means for advertisers on Google Ads. - Bing's Action Extensions Bing has dropped a big new feature that they claim enhances advertiser's click through rates by an average of 20%! We'll find out more about it and how to use it. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
19:42
April 8, 2019
Episode 3: Getting SEO results by introducing schema
The special holiday (well, Mark's holiday at least) episode! In this episode, you'll hear a recording from the SearchNorwich meetup of SEO expert Andrew Martin giving his talk on how to win SEO results with schema. Google told us last year that schema was on of the two most important things to focus your SEO efforts on and just in the last episode we highlighted how some SEOs were exploiting schema to grab rankings they not be deserving. It's powerful stuff and Andrew gives one of the best introductions on the topic, so enjoy! You can watch the full video of his talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org
22:25
April 1, 2019
Episode 2: Pagination problems, date published abuse and Google My Business fraud reporting
In this episode, Mark Williams-Cook will be talking about: - Pagination problems There is a significant pagination bug present in the WPEngine system and Google have updated their best practise advise regarding pagination. - Date published abuse Google reaffirm best practise for articles using datePublished and dateModified as some SEOs cite concerns Google may not have a grip on this as publishers are abusing it for rankings - Google My Business fraud reporting In case you missed it, Google My Business as launched a new form which enables you to report competitors or fraudulent listings within Google My Business.  You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk 
20:22
March 25, 2019
Episode 1: Google Shopping changes, ITP and a core algorithm update
What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing: - Google Ads Shopping Updates Google is merging Google Images with the standard Search Network for Shopping Campaigns, this means you can no longer opt-out of having shopping ads showing on Google Images.  - Apple's ITP v2.1 is going to disrupt Analytics The new Intelligent Tracking Prevention going live in Safari 12.1 and iOS 12.2 will automatically expire cookies than are more than 7 days old, which will inflate Google Analytics metrics. - Google's broad core algorithm In a rare confirmation, Google has announced they are pushing a large, 'broad, core' algorithm update. We'll be discussing the impact and Google's advice on what to do. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk
17:51
March 15, 2019