Search with Candour - SEO podcast
By Candour
Search With Candour brings you the latest SEO news to keep you up-to-date and ready for your working week.
Jack Chambers-Ward also interviews the world's leading SEO and PPC experts.
Find our show notes and transcripts at search.withcandour.co.uk/
Search with Candour - SEO podcastFeb 28, 2022
Confirmation bias in search with Sarah Presch
Sponsor:
Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search.
- What are cognitive biases?
- Social identity theory
- What is confirmation bias?
- Can misinformation online make a big impact?
- Google’s role in the spread of misinformation
- Contradicting search results depending on the search term
- Is this also true in other languages?
- What can we do to combat misinformation and confirmation bias?
Follow Sarah:
- Twitter: https://twitter.com/sarah_presch
- LinkedIn: https://www.linkedin.com/in/sarah-pokorna/
- Website: https://www.sarahpresch.com/
Links/resources:
- Sarah's article: https://www.dragonmetrics.com/confirmation-bias/
- An excellent companion piece by Jamie Indigo: https://www.searchenginejournal.com/digital-disinformation-fight-manipulation-seo-industry/380344/
- Sarah's previous appearance on Search With Candour: https://withcandour.co.uk/blog/the-importance-of-cultural-understanding-in-seo-with-sarah-presch
Reporting for enterprise SEO with Munene Mumbi
Sponsor:
Munene Mumbi joins Jack Chambers-Ward to discuss reporting for enterprise SEO clients. Munene & Jack cover topics including:
- Communicating to different stakeholders
- How is it different from reporting for small businesses?
- What are the most common Enterprise SEO metrics?
- Tools to track and report on Enterprise SEO
- What skills are needed in enterprise SEO reporting?
Follow Munene:
- Twitter: https://twitter.com/MuneneKL
- LinkedIn: https://www.linkedin.com/in/munene-mumbi/
- Search Africon: https://searchafricon.com/
Key events and attribution in GA4 with Dana DiTomaso
Dana DiTomaso joins Search With Candour to discuss:
- What are Key Events?
- So, what are Conversions in GA4 then?
- Why did Google make this change?
- How can one Key Event be attributed in three different ways?
- User Acquisition vs Traffic Acquisition
- What’s the difference between them?
- Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
- What should people actually use for reporting?
- How can SEOs ensure our hard-earned traffic gets attributed to the right channel?
- What else should SEOs be measuring?
Follow Dana:
- LinkedIn: https://www.linkedin.com/in/dditomaso/
- Website: https://kpplaybook.com
- New GA4 course: https://kpplaybook.com/google-analytics-4-course/
- Attribution: conversions vs key events in GA4: https://kpplaybook.com/resources/complete-guide-to-key-events-conversions-in-ga4-new-march-2024/
- KP Playbook on Youtube: https://www.youtube.com/@kp_playbook
Is Bing better than Google now?
Sponsors:
Show notes:
Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024.
Everything from Microsoft's answer to Google Discover, Brave Search's new AI-powered search experience and Google's answer to the recent site reputation abuse (AKA parasite SEO).
Time stamps:
00:00:00 - Intro
00:00:57 - Sponsor: Wix Studio
00:02:38 - Sponsor: AlsoAsked
00:04:24 - Microsoft Start releases its AI policy
00:16:39 - Brave Search launches Answer With AI
00:33:34 - Site reputation abuse
00:44:21 - Outro
Resources:
- Microsoft Start's AI policy: https://www.linkedin.com/posts/glenngabe_microsoft-ai-seo-activity-7181640732221288449-dnxp/
- Brave Search's Answer With AI https://brave.com/blog/answer-with-ai/
- Google documentation on site reputation abuse: https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Site%20reputation%20abuse%20is%20when,first%2Dparty%20site's%20ranking%20signals
- Google will use both manual actions and algorithmic updates to tackle site reputation abuse: https://www.seroundtable.com/google-site-reputation-abuse-spam-37231.html
- Forbes blocks its coupon directory: https://www.seroundtable.com/forbes-coupon-directory-google-block-37269.html
Website migrations in ecommerce with Andy Frobisher
Sponsors:
Show notes:
Andy Frobisher joins Jack on the podcast this week to discuss website migrations for ecommerce businesses. Andy & Jack answer questions including:
- Why do businesses migrate?
- What types of site migrations are there?
- When’s the best time to migrate?
- When should the SEO team be involved in the migration process?
- The common pitfalls of site migrations
- Some opportunities and benefits of migrating
Follow Andy:
Website: https://andyfrobisher.com/
LinkedIn: https://www.linkedin.com/in/andy-frobisher/
Twitter: https://twitter.com/andy_frobisher
Andy's BrightonSEO talk: https://www.youtube.com/watch?v=GFV0Onve6_Y
Is Google becoming more like Baidu? with Adam Di Frisco
Sponsors:
Show notes:
Adam Di Frisco joins Jack Chambers-Ward on this week's podcast to discuss Baidu and how Google is becoming more like Baidu. Topics covered include:
- Common misconceptions about Baidu
- Baidu ranking factors (study by Jademond)
- How heavily is Baidu used in China?
- The similarities between Google and Baidu
- Why are spam penalties harsher on Baidu
Time stamps:
00:00:21 - Intro
00:01:44 - Sponsor: AlsoAsked
00:03:29 - Sponsor: Optmyzr
00:05:50 - Interview with Adam Di Frisco
00:56:40 - Outro
Sustainable SEO and how to make your website greener with Matt Tutt
Sponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Matt Tutt joins Search With Candour this week to discuss how to make the web more sustainable:
- The resources required for data centres
- How easy it is to use green web hosting
- Reducing image sizes
- Reducing crawl budgets
- Should we have a universal crawler?
- Putting pressure on CMSs to use renewable energy sources
Resources:
- Matt's climate change +SEO survey for Search Engine Land: https://searchengineland.com/climate-change-seo-survey-making-web-more-sustainable-438209
- The Green Web Foundation: https://www.thegreenwebfoundation.org/
Michelle Barker - A greener web: https://youtu.be/EfPoOt7T5lg?si=o7Dn16CkBsaokIu9
AI Act and Google anti-trust trial debrief
Sponsors: This episode is sponsored by Optmyzr, the modern PPC management software built for PPC people. Go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Mark Williams-Cook and Jack Chambers-Ward are reunited in the Candour studio to discuss:
How to get into technical SEO with Beth Woodcock
Sponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Beth Woodcock joins the podcast this week to discuss how to get into technical SEO if you don't have a technical background.
- Where should someone start with technical SEO?
- Are there particular tools that are essential to learn?
- What are the best resources for learning technical SEO?
- The importance of working in diverse teams
Resources:
Storytelling in marketing with Amy Doherty
Sponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Amy Doherty joins Search With Candour this week to discuss the power of storytelling in marketing.
- How to add emotion to your marketing and advertising
- How storytelling helps you relate to your audience
- How to use both analytical and creative skills in marketing
- How to use story structures to make your reports and presentations better
What is the Digital Markets Act? with Gus Pelogia
Sponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Gus Pelogia, SEO Product Manager at Indeed, joins Jack Chambers-Ward to discuss the Digital Markets Act (DMA) and what effect it will have on Google SERPs
- What is the Digital Markets Act?
- What is a gatekeeper in the Digital Markets Act?
- What will the Digital Markets Act do?
- What sectors will the DMA affect?
Follow Gus:
- Twitter: https://twitter.com/pelogia
- LinkedIn: https://www.linkedin.com/in/gpelogia/
- Gus' article about the DMA: https://www.guspelogia.com/google-dma-serp-changes
Watch Search With Candour on YouTube.
Find previous episodes at search.withcandour.co.uk.
Is the Google and Reddit agreement good or bad for SEO?
Jack Chambers-Ward and Mark Williams-Cook reunite to recap all the important SEO news from February 2024.
Join the closed beta now before launch on 26 March 2024!
Jack & Mark discuss:
- The new Google & Reddit agreement
- Google paying publishers to test new AI tools
- Helpful Content fallout and recoveries
- What is information gain?
Time stamps:
- 00:00:05 - Intro
- 00:00:52 - Sponsor: Positional
- 00:02:41 - Google and Reddit partnership
- 00:08:00 - 'Help me write' AI vs review guidelines
- 00:12:53 - Google is paying publishers to test unreleased AI tools
- 00:17:54 - Sponsor: Positional
- 00:19:20 - Google is killing independent sites
- 00:24:00 - Helpful Content Update recovery
- 00:31:30 - What is information gain and why does it matter?
Squiggly SEO career paths with Hannah Butcher
Hannah Butcher joins the podcast this week to discuss squiggly SEO career paths.
- Why are unusual career paths common in the SEO industry?
- What are the benefits of this kind of career path?
- What are some of the potential drawbacks?
- Common causes of job changes
- How much can mental health and neurodiversity contribute to your career path?
Watch on YouTube:
https://youtu.be/sr4bviTy65c
Sponsors:
- AlsoAsked - https://alsoasked.com/
- CoreUpdates - https://coreupdates.com/
Follow Hannah:
- Twitter: https://twitter.com/hanfbutcher
- LinkedIn: https://www.linkedin.com/in/hannahfb/
- Website: https://agency-angel.com/
How to make your content uniquely helpful with Nate Matherson
Nate Matherson, CEO of Positional and host of the Optimize Podcast, joins Jack to discuss how to make your content helpful in 2024.
Topics discussed include:
- How to stand out against AI-generated content
- How to find unique data sources
- Why you should include quotes from subject experts
- How to demonstrate first-hand experience
- Bring some personality and tone of voice to your writing
- Targeting long-tail keywords
For full show notes and to watch on YouTube, go to search.withcandour.co.uk.
Websites 101 with Alex Harford
Alex Harford, Technical SEO consultant, and mentor, joins Jack to discuss some of the basics that we SEOs often either forget or take for granted.
The duo discuss:
- URL structure
- Page templates
- Coding languages
- Status codes
Watch on YouTube: https://www.youtube.com/@candouragency
Sponsors:
AlsoAsked - https://alsoasked.com/
CoreUpdates - https://coreupdates.com/
Links & show notes at https://search.withcandour.co.uk/
How to become an SEO freelancer
Matt Kohli makes his return to the podcast to discuss his recent move from working in SEO agencies to going freelance.
Topics discussed include:
- The decision to go freelance
- The early days so far
- The importance of all the paperwork and boring bits
- The pros & cons of moving from agency to freelance
- Planning and road mapping
Sponsors:
- AlsoAsked - https://alsoasked.com
- Core Updates - https://coreupdates.com/
Is Google getting worse? with Mark Williams-Cook
Mark Williams-Cook reunites with Jack Chambers-Ward to discuss and recap the most important SEO news from January 2024 including:
Is Google search getting worse?
The impact of SGE on organic results
Sponsors:
Join the Positional private beta today: https://www.positional.com/sponsored/search-with-candour?utm_source=search-with-candour&utm_medium=podcast&utm_campaign=january2024
Core Updates: https://coreupdates.com/?utm_source=search-with-candour&utm_medium=podcast
Timestamps:
00:24 - Intro
03:48 - Topic 1 - Is Google search getting worse?
21:40 - Positional (sponsor)
25:24 - Topic 2 - What impact will SGE have?
Links and resources:
- Mashable article about search quality: https://mashable.com/article/google-search-low-quality-research
- Lily Ray’s tweets: https://twitter.com/lilyraynyc/status/1749413842285666367 https://twitter.com/lilyraynyc/status/1747588212300669205
- Weekend ranking mystery or Google bug? https://ziptie.dev/blog/google-weekend-ranking-mystery-or-a-google-bug/
- Authoritas study on SGE: https://www.authoritas.com/blog/research-study-the-impact-of-googles-search-generative-experience-on-rankings
- 60% of SEOs are worried about SGE https://seroundtable.com/seos-worried-impact-google-sge-36770.html
SEO reporting for SMBs with Riley Hope
Riley Hope joins Jack Chambers-Ward to discuss SEO reporting, especially focusing on small and medium-sized businesses.
- What metrics should we be tracking?
- What tools to use for SEO reporting
- How to provide feedback to clients
- Long term strategy and KPIs
Sponsors:
AlsoAsked - https://alsoasked.com/
Core Updates - https://coreupdates.com/
Watch this podcast on YouTube:
SEO and security with Chris Spann
Chris Spann (Technical SEO Lead at Lumar) joins Jack Chambers-Ward to discuss how SEO and security can and, more importantly, should work together. Subscribe for new episodes every Monday morning! #seo #seopodcast #podcast Sponsors: AlsoAsked - https://alsoasked.com/ Core Updates - https://coreupdates.com/ Follow Chris: LinkedIn - https://www.linkedin.com/in/chrisspann/ Twitter - https://twitter.com/503blazeit Follow Jack: LinkedIn - https://www.linkedin.com/in/jlwchambers/ Twitter - https://twitter.com/JLWChambers
What is enterprise SEO? with Matt Hepburn
In this episode, Matt Hepburn joins Jack Chambers-Ward to discuss enterprise SEO.
- What is enterprise SEO?
- How is enterprise SEO different?
- Are SEOs invited to help brain storm on content topics?
- What is content syndication?
- How can multiple business lines adversely affect SEO when they are targeting the same topics?
- How can enterprise businesses stumble with their implementation
- How can organic traffic conversion help enterprise businesses?
Sponsors:
AlsoAsked - https://alsoasked.com/
Core Updates - https://coreupdates.com/
Watch this episode on YouTube:
https://www.youtube.com/@candouragency
Follow Matt:
LinkedIn - https://www.linkedin.com/in/matthepburnnj/
EMJ SEO Podcast - https://emjpodcast.com/
Offer Fuel - https://offerfuel.io/
Follow Jack:
LinkedIn - https://www.linkedin.com/in/jlwchambers/
Twitter - https://twitter.com/JLWChambers
How emotional intelligence can help you in your career with Petra Kis-Herczegh
In the final episode of season 2, Jack is joined by Petra Kis-Herczegh to discuss emotional intelligence and how it can help you in your career. Topics include:
- What is emotional intelligence?
- The types of emotional intelligence
- How can emotions hold us back?
- What can we do to improve our self reflection?
- What are the biggest challenges SEOs face?
Check out our newsletter that will launch in January: https://coreupdates.com/
How good were our 2023 SEO predictions? with Mark Williams-Cook
Mark and Jack are back together for the final episode of 2023!
The dynamic duo discuss:
- SISTRIX's major updates and improvements during 2023
- How well did their predictions about 2023 go?
- How many Google updates were there in 2023?
- What do these updates tell us what to expect in 2024?
For more episodes and show notes, go to search.withcandour.co.uk.
2023 in SEO and 2024 SEO predictions with Crystal Carter, Arnout Hellemans and Bibi The Link Builder
It's episode 100 of season so, to celebrate, we've got three amazing guests on this episode!
Crystal Carter, Arnout Hellemans and Bibi The Link Builder join Jack Chambers-Ward to form Team Stroopwafel and discuss the SEO highlights of 2023 and SEO predictions for 2024!
Topics discussed include:
- The best uses of ChatGPT and AI
- Bing AI
- Search Generative Experience
- E-E-A-T
- Is UGC on SERPs here to stay?
For the full show notes and links from this episode, go to search.withcandour.co.uk.
SEO Mythbusters with Morgan Petrov
A mythbusting duo of Jack Chambers-Ward & Morgan Petrov embark on a podcast adventure full of rants and hot takes to bust SEO myths.
These SEO myths include:
- Page speed is everything
- Disavowing backlinks
- Anchor text ratios
- Google Sandbox
- Bounce rate as a ranking factor
And much more!
Check out the links and show notes at search.withcandour.co.uk.
Don't forget to subscribe/follow the podcast to never miss an episode.
If you enjoyed this podcast, please review us on Spotify and Apple Podcasts.
Google trial summary and Google Notes failure with Mark Williams-Cook
Mark Williams-Cook & Jack Chambers-Ward reunite once again to discuss the latest SEO news including:
- SISTRIX's new newsletter by Jono Alderson
- Google's anti-trust trial so far by AJ Kohn
- Google tests Notes and Follow features on SERPs (with mixed results)
- New discussionforum and profilepage markup
Don't forget to subscribe/follow the podcast to never miss an episode.
If you enjoyed this podcast, please review us on Spotify and Apple Podcasts.
Why you should care about INP with Seb Atkinson
Seb Atkinson makes his triumphant return to the podcast (originally appearing on Season 1 Episode 51 in March 2020) and joins Jack Chambers-Ward to discuss Interaction to Next Paint (INP).
- What is INP?
- How is it different to first input delay?
- What's a good INP score?
- How do we measure INP?
- What factors contribute to INP?
- How to get stakeholder buy-in
For full show notes, go to search.withcandour.co.uk.
The Dating MBA: When Love Meets Metrics with Lidia Infante
Lidia Infante joins Jack Chambers-Ward for the most innuendo-filled episode of Search With Candour ever.
Lidia takes Jack through her dating life and how it helped her understand customer journeys and optimisation.
Understanding the Sales Pipeline: From leads (MQLs, SQLs) to opportunities and closed deals.
Choosing a North Star: The guiding metric that shapes your strategy.
Iterative Goal-Driven Optimisation: Experimenting with your strategy to impact your north star.
Lead Qualification: Identifying and pursuing the right opportunities, be it in love or business.
Red/Blue Ocean Strategy: Standing out in a crowded market (or dating pool).
How to use these concepts to grow in your career.
Google helpful content and shift away from traditional SEO with Daniel Foley Carter
SearchNorwich made its triumphant return last month so we thought we would bring you the fantastic talk from Daniel Foley Carter.
Daniel takes his 20+ years of SEO experience and discusses what he believes Google's plan is with the recent helpful content updates and why the industry needs to move away from traditional SEO.
Links:
BERT vs ERNIE and Google Discover desktop
Jack Chambers-Ward and Mark Williams-Cook are back once again to discuss the latest SEO news including:
- SISTRIX analysis of Google update fallout
- BERT vs ERNIE = Google vs Baidu
- Google Discover being tested on desktop devices
- Are LinkedIn's AI-generated articles actually helpful?
Full show notes and links available on search.withcandour.co.uk.
2023 Halloween Spooktacular with Myriam Jessier & Stephanie Walter
It's that time of year once again where Myriam Jessier & Stephanie Walter join Jack Chambers-Ward for the Halloween Spooktacular!
This year, the terrifying trio discuss the scariest, most nightmarish FAQs they've ever encountered.
Bad FAQs:
Good FAQs and guides:
Sponsored by SISTRIX - Sign up for TrendWatch - https://www.sistrix.com/trends/
For full links and show notes, go to search.withcandour.co.uk.
How to play Google's PPC game with Ashwin Balakrishnan
Ashwin Balakrishnan, Head of Marketing at Optmyzr, joins Jack Chambers-Ward to discuss why resisting Google will end in failure for PPC teams.
Topics include:
- How to structure campaigns
- Data inputs and outputs
- Fallout from Google's anti-trust trial
- Auction manipulation
- How to use AI & machine learning in PPC
Oh and...Baldur's Gate 3! Because they love it and can't stop playing it.
The state of schema in 2023 with Dave Ojeda
The Master of Markup, Dave Ojeda joins Jack Chambers-Ward on this week's episode to discuss all things schema, structured data and markup.
Topics include:
- Is schema more or less important in 2023?
- The importance of schema outside of rich results
- What are the best tools for creating and implementing schema?
For full show notes and links, go to search.withcandour.co.uk.
How to think like an SEO Product Manager with Adam Gent
Adam Gent from The SEO Sprint joins Jack Chambers-Ward this week to discuss how to think like an SEO product manager.
- What is an SEO PM?
- What can other SEOs learn from PMs?
- What skills are essential for being an SEO PM?
For full show notes, please go to search.withcandour.co.uk.
Helpful content update fallout and do links still matter in 2023?
The duo of Jack Chambers-Ward & Mark Williams-Cook reunite once again to bring you the latest SEO news, updates and hot takes including:
- September 2023 helpful content update
- SISTRIX's analysis of the HCU fallout
- "Links are no longer a top 3 ranking factor" - Gary Illyes from Google
For full show notes please go to search.withcandour.co.uk.
Managing your energy levels with The SEO Mindset
Sarah and Tazmin from The SEO Mindset podcast join Jack to recap their live podcast from BrightonSEO.
The trio gives some tips and advice about managing your energy levels at conferences and life in general.
Sign up for updates from Search With Candour and The SEO Mindset here.
For the full show notes and transcript, go to search.withcandour.co.uk.
BrightonSEO September 2023 Special
It's that time of year when Jack runs around the world's biggest SEO conference and asks questions to some of the industry's best and brightest.
This time, guests include:
- Matt Kohli
- Gemma Houghton - International Search Summit
- Alizée Baudez
- Kyle Rushton McGregor
- Sarah McDowell
Check out the Neurodivergents in SEO community here.
For the full show notes and transcript, check search.withcandour.co.uk.
Do you need to know code if you have a CMS with Jess Joyce
On this week's episode, Jess Joyce joins Jack Chambers-Ward to discuss coding and CMSes.
- Do you need a CMS to build a website?
- Which CMS gives you the most flexibility when it comes to coding?
- What CMSes should you avoid?
- What are the essential coding languages you should know to build a website in 2023?
And much more!
For full show notes & transcript, go to search.withcandour.co.uk.
How to analyse traffic drops with Ebere Jonathan
Ebere Jonathan joins Jack Chambers-Ward to discuss how to identify and analyse causes of traffic drops.
This includes what data to look for, what tools to use and a lot of practical information for this common issue with many sites.
Get your tickets for the live podcast on 13th September in Brighton.
Full show notes & transcript available at search.withcandour.co.uk.
Google's introduces 'learn as you search' and remove links from SGE
Jack and Mark reunite to recap the month's SEO news including:
- Google introduces 'learn as you search' to SGE
- Is Google removing links from SGE?
- SISTRIX's new SERP update feature
- You can now add social media links to Google Business Profile
The dynamic duo also answered questions from LinkedIn!
For full show notes & transcripts, go to search.withcandour.co.uk.
When voice search and accents collide with Alan Presch
Alan Presch joins Jack Chambers-Ward to discuss a project where Alan helped a voice assistant understand accents more accurately.
Alan & Jack discuss everything from different Irish accents, the hard work of professionals transcribers and even their record collections.
For full show notes & transcripts, go to search.withcandour.co.uk
How to grow an international client base as a freelancer with Alizée Baudez
Alizée Baudez makes her return to the podcast to discuss working as a freelance international SEO consultant. Jack & Alizée discuss:
- Is it more difficult to work as an international freelancer rather than a local freelancer?
- How multi-lingual do you need to be to work with clients from around the world?
- Does cultural awareness ever get in the way of developing your client base?
- Is it best to specialise or be a generalist to develop an international client base?
For the full show notes and transcript, please go to search.withcandour.co.uk.
Is link-building hard in 2023? with Jo O'Reilly
Jo O'Reilly, freelance digital PR specialist, joins Jack Chambers-Ward to discuss the state of digital PR and link-building in 2023.
- Why does everyone think link-building is hard?
- Is link building harder in 2023?
- How has digital PR changed in the last few years?
- What are the essential skills to have to do digital PR professionally?
And much more.
Sponsor:
SISTRIX - UK Supermarket visibility
Full show notes and transcripts are available search.withcandour.co.uk.
INP in Core Web Vitals, Programmatic SEO and TrendWatch
Mark Williams-Cook & Jack Chambers-Ward reunite to discuss:
- INP replacing FID in CWV
- Programmatic SEO - Just spam or a worthwhile tactic?
- The latest TrendWatch from SISTRIX
Watch this episode on YouTube
All the show links and transcript can be found at search.withcandour.co.uk
Five annoying SEO things in 2023 with Katie McDonald
This week, Katie McDonald, SEO Specialist at Kaweb, joins Jack Chambers-Ward to rant about SEO things that are annoying them in 2023.
Choosing keywords over search intent
Old-school SEO reporting vs storytelling
Asking the wrong questions to a new client
Keeping old, low quality pages
“Technical SEO has to be 100% perfect"
For the full show notes and transcript, go to search.withcandour.co.uk.
SGE and the future of SERPs with Austine Esezobor
Live podcast in Brighton - 13th September 2023
Austine Esezobor, host of Democratising SEO, joins Jack Chambers-Ward to discuss Google's SGE and the future of SERPs.
- Are we heading to a new era of “zero click” SERPs?
- How different is SGE to when Featured Snippets were introduced almost 10 years ago?
- What is the long term plan for the Search Generative Experience?
- Will it replace the traditional SERP entirely?
For the full show notes and transcript, go to search.withcandour.co.uk.
Live podcast announcement - 13th September 2023 in Brighton
Get your free tickets on Eventbrite
Search With Candour is once again joining forces with The SEO Mindset to bring to you a LIVE podcast titled 'How to manage your energy levels' sponsored by SISTRIX.
Jack Chambers-Ward will be joined by Sarah McDowell and Tazmin Suleman, hosts of The SEO Mindset, to give you actionable tips and advice on how to manage your energy levels at a conference like BrightonSEO.
When?
Wednesday 13th September 2023
19:00 - 21:30
Where?
Projects The Lanes, Nile House, Nile St, Brighton, England, BN1 1HW
This podcast will be in front of a live audience meaning that our community will be able to gain a snapshot into the production of both the SEO Mindset and Search With Candour podcasts there will also be a live Q&A to really help you be part of the process!
SEO Testing with Ryan Jones
Ryan Jones, Marketing Manager at SEO Testing, joins Jack Chambers-Ward to discuss all things SEO testing.
- What is A/B testing?
- Should you test every change to your site?
- How do you know if testing is right for you?
- How to track results when testing
For the full show notes and transcript, please visit search.withcandour.co.uk.
Google Perspectives with Garrett Sussman
This week, Jack Chambers-Ward is joined by Garrett Sussman, Demand Generation Manager at iPullRank and host of Rankable and The SEO Weekly.
Garrett joins Jack to discuss his first-hand experience, thoughts and predictions for Google Perspectives.
Intro: 00:00:15
SISTRIX - SectorWatch: 00:01:09
Google Perspectives with Garrett Sussman: 00:04:57
Outro: 00:46:59
Google Perspectives, reporting spammy sites and SectorWatch
This episode was live streamed on SISTRIX's YouTube channel.
Jack Chambers-Ward and Mark Williams-Cook reunite to summarise the latest SEO news and answer questions including:
- Google Perspectives
- Google's new spam report form
- SISTRIX's SectorWatch
- What are the possible causes for a drop in CTR where there's a huge spike in impressions and clicks?
For the transcript, show notes and links, please go to search.withcandour.co.uk.
Moving from agency to in-house with Jen Penaluna
In this week's episode, Jack Chambers-Ward is joined by Jen Penaluna, SEO Manager at The Lowdown, to discuss how to move from an agency to an in-house role.
Jack & Jen talk about:
- The biggest surprises
- Common misconceptions about working in-house
- The benefits
- The things you'll miss from agency life
And more!
Time stamps:
00:00:37 - Intro
00:01:25 - SISTRIX TrendWatch
00:05:54 - Interview with Jen Penaluna
00:50:06 - Outro
Sponsor:
Search with Candour is sponsored by SISTRIX, the SEO's toolbox.
Go to sistrix.com/trends and sign up for the TrendWatch newsletter today!
Full show notes and transcript available at search.withcandour.co.uk.