Selfish™

This week Allie shares the importance of public relations in your marketing strategy. Did you know when it comes to PR, you can repurpose everything on social media and more? Talking points, quotes, and tone should be cohesive across all marketing platforms and how you show up as a brand.  Public relations is another great way to being reflective, interchangeable and develop a marketing strategy for your brand that’s trustworthy and creates growth for your business.

Allie talks about the importance of engaging your audience and how PR can be a powerful tool to accomplish your goals. Making the right PR moves, mentioning the right resources, and stepping into the confidence of being an expert in your field can elevate your relationship with your audience and grow your business!

This week Allie talks with Personal Branding Strategist and business coach, Robyn Graham. Knowledgeable, personable, and a master at her craft, Robyn joins to share how she helps women find clarity around their purpose, build a personal brand, and a strong foundation for long-term success.

Navigating entrepreneurship with anxiety can be challenging. Robyn shares snippets from her latest book, “You, Me, and Anxiety: Take Action Over Anxiety to Enjoy Being You.” She shares about the mindset shift a business owner can create approaching areas as problems you can solve for your client and how the journey is important.

This episode is packed full of encouragement and tactical tips. Tackling imposter syndrome, how to tell your story with confidence, clarity and creating content piece-by-piece to avoid overwhelm and burnout. As Robyn likes to say: “Practice doesn’t make perfect, practice make progress.”

She’s such a light and bank of knowledge that you are sure to get something from this episode!

If you’re looking to connect or interested in anything mentioned on today’s episode with Robyn:

Check out The Robyn Graham Show anywhere you listen to podcasts!

This week Allie shares snippets from one of her favorite business books: Building a Story Brand by Donald Miller.

“When we identity something our customer wants and communicate it simply; the story we are inviting them into is given definition and direction.” – Donald Miller

It’s no surprise this is one of her favorites. Donald’s book is to the point, full of helpful business boosting tips and all easy to read and apply. In this episode Allie unpacks a few favorite sections. Thinking through our dreams and how can we integrate them into our marketing, so people are drawn to the same story and even picture it in their own life. Implementing a call to action for consistency and clarity. Taking steps in your brand authority and leadership and nailing down that target audience so we know exactly how to provide your product or service.

Is public relations really something I need to be focusing on in my business? I think you should be even if you’re just getting started and in this video we unpack why.

PR integrated into your marketing can boost a business. It’s professional, cohesive and there’s no confusion when it comes to who you are and what you do for your customers and your community.

In this video we break down a stair-step approach to building awesome PR for your business. Prioritizing your local market and pitching with your audience and the audience of your outlets in mind.

Become a leader in your industry and apply these awesome public relations tactics to your business today!

🔔 Subscribe for more tips!

This week, Allie shares a helpful time management strategy she’s been loving. When it came down to it, she noticed she was doing the same reoccurring tasks every day and frequently having to rewrite for the next day. These were simple 5-to-10-minute tasks but in rewriting them every morning she knew there was a better way to optimize this time.

She decided to get intentional, and for 30 days she time blocked out segments within her day for maximum efficiency and peace of mind. Her time scheduling tactic of opening and closing daily tasks have transformed how she does business and shows up for her clients.

This week, Allie shares important lessons she's learned from her business in the first half of 2022! Reflection is a game changer for a growing business. From laying out the month ahead, tracking and analyzing what platforms are working for you to the importance of learning through courses, books and mentorships; Allie reflects on lessons learned and how you can apply these lessons to your business as well.   She drives home being realistic, determining growth areas for your business and finding the correct course of action. This is going to build up those numbers and really create some movement.  Enjoy this reflection episode and let's get fired up to finish out the year strong!

In this episode, Allie chats with McKinzie Sheridan. A new business owner and absolute light! Her personality shines through her blossoming business with so many dreams and ideas on the rise.

A natural born leader, McKinzie has always been the reliable and go-to person to add a pop of fun and style to any event.

As a planner and dreamer she settled into a successful career as a Pediatric Speech Language Pathologist. In 2020/2021 McKinzie’s life drastically changed and she took on a new perspective, viewing the world as her oyster. Taking a leap, she launched her gifting business McKinzie Rae Services.

Her motto is: “Spread and cultivate joy in everything, everyday.” Believing in the impact a person can have feeling seen, known and loved. Being in such a heavy field of speech therapy, she dreamed of having career balance where she could be impactful and make a difference both in her career and her new light-hearted gifting business.

VIP Accelerator was amazing for growing her business. What she calls a great investment and so thankful for the intentionality behind the course and how she’s been savoring every step along the way. She’s leaving the course confident with direction in her new business, concrete logistics and a great community of entrepreneurial women.

Find out more about her story by listening to the full episode.

In this episode, Allie chats with Ann McKitrick. A women with a passion for child development and a big heart for teaching.  She perused a degree in early child development and secondary education.

Landing a wonderful opportunity obtaining a masters degree in human development and family studies. She went on to intern at The Infant Development Center and fell in love with the work she was doing.

With a passion for the developmental side of young children, Ann spent most of her career in academia teaching psychology and sociology.   After resigning from her position at the University of Houston Texas, she started a business for early childhood teachers; Texas Childcare Training. A catalogue of courses that anyone in licensed childcare can take.

This week, Allie talks about the next round of the VIP Accelerator, what that means for your business and how you can get on that waitlist!  This 6-month group coaching program is directed towards female business owners in their first 5 years of business.

The VIP Accelerator specializes in visibility, brand confidence, reaching your ideal target market and how we can create financial momentum in our products and services.  She breaks down the 6 months of this course and everything that’s included. 60-minute coaching calls, monthly business books, how to sell to your ideal customer, what operations looks like for you, guest speakers and real-world applications to accelerate you into the next phase of your business.

In this episode, Allie and her VIP Accelerator student Brooklyn dive in deep about the program. Brooklyn kicks off by telling us about herself. She is a full-time graphic designer and podcaster, mom, and wife. She spends her day trying to find the sweet spot of balancing work life and home life. In her spare time, she loves to read inspirational and motivational books, a self-confessed dork (her words). Her work is her joy and she believes that if you love what you do then you never work a day in your life. Brooklyn continues to talk about her journey with her career and how it has changed over the years, she has touched different areas of her industry that helped her to learn and grow. Allie can attest to the brilliant work that she does as one of her clients! She confesses that her direction is good however Brooklyn always takes work to the next level, the sign of a true professional.

In this episode, Allie gives Russell Brunson’s book, Traffic Secrets, a raving review. Every month, Allie sends out a book to her VIP Accelerator group, and they all read it together and then discuss it on their weekly call. Allie talks about how overwhelmingly fantastic it was, particularly for those who have only been in business for a little bit and maybe haven't quite found their groove in bringing in those leads just yet. Allie believes what it comes down to is (when thinking about traffic secrets) that we’re able to bring those consistent leads in. The tactics taught in this book really allow you to have that constant flow and do the things you should be doing every day, every week, every month. Allie says this is a fantastic book if you’re into business. She says it has very tangible takeaways that you can write on your to-do list and do the very next day. Russell uses real-life examples, evergreen tips, and suggestions that will be valuable for years to come.

In this episode, Allie chats with an inspiring woman who over the years has worn many hats: speaker, influencer, spokesperson, mom! Monica opens up about her incredible journey from her 15-year career in journalism to where she is today. She describes herself as a person who worked hard and had all the things. Monica started out working in her hometown in Louisville, Kentucky, hustling doing traffic reporting and then anchoring on the weekends. Suddenly, she was working Monday through Friday on the morning show reporting. She became an award-winning journalist for covering Muhammed Ali’s funeral. It seemed like Monica was on a forward trajectory, but in November of 2021, everything changed.

Monica goes on to say that she used this opportunity to take stock of what was important and everything she had learned and gained in life. She asked herself, "What’s next for me? What am I passionate about?" Connecting with Allie has played a really important part in what’s next for Monica. She has a story to tell, a story about success and how she made it to where she is today with those dramatic changes in life. With grit, grace, and gratitude is how she now chooses to live every day.

This week, Allie is super excited to give away her Social Media Planning Pad for FREE. No, it is not just a download, it is a physical planning pad that lives on your desk and lasts for more than two whole years. Allie talks about how she had a client a couple of years ago and they always had an understanding that she would be coaching and teaching her how to take her social media back over on her own. Through the coaching and teaching about why content pillars were important, etc., Allie’s client shared that she just really wanted all of this on paper, written on something that could live on her desk. Allie couldn’t have agreed more, she has plenty of experience writing down ideas on post-its or loose pieces of paper that inevitably wind up lost, and so the idea for her desk planner was born. Every single month is one page, and it allows you to map out what content you need to be sharing on your social media. Allie’s favorite part is that you can still use your trusty post-it notes, but they are all kept in one place! 

Get yours at https://freesocialmediapad.com/

Happy planning, friends!

This week, Allie is diving into "the best business book" she’s read in a long time, and don’t just take her word for it; the members of her VIP Accelerator group agree. Allie admits that it is a deep book that takes a lot of concentration and focus, but the rewards are bountiful. Influence by New York Times bestselling author Robert Cialdini explains the most foundational persuasion tactics in business by going to the heart of the business and how to market yourself. He cleverly uses memorable stories and relatable examples.
If you are looking for a business book to really dive into, this is one you definitely want to consider. Walk away completely understanding and feeling more aware of what’s happening in the marketing world. Listen to Allie’s full review and support this podcast.

Allie is jumping right in with fellow podcast host Paola Soares. It all started when Allie was on Paola’s podcast--But First She Failed, so they decided to go full circle. But First She Failed features trailblazing women that are dominating their industries with a focus on their moments of failure and how those moments propelled them to where they are today. The concept of the podcast is to redefine the idea of failure through lived experiences and to illustrate how failure is all part of the process towards success and purpose. Paola speaks to the fact that she doesn’t actually believe in failure and she sees it as "you win or you learn." Paola goes on to talk about what failure means to her and how her podcast was birthed from her own failure.
Finally, Paola talks about what is next for her and how she just started coaching women who feel that they are meant for more or who are stuck in a rut. You are now able to book a breakthrough call with her, and from this, she will create a 30-day plan to get you on track for that dream job or dream business! It’s always a pleasure chatting with Paola. Be sure to listen to the full episode.

In this episode, Allie is diving into her Q1 recap for Fame and Fortune. You may be thinking, Q1 has been over for a few weeks, so why are we talking about it now? The reason Allie is sharing what happened in Q1 with Fame and Fortune is that this is something she wants you to understand about her business, giving you transparency about what a small business has to deal with in the backend. Spoiler alert: Allie talks about how she was able to meet 5 of her 6 Q1 goals and what that meant for Fame and Fortune. Here are the goals she set for Q1:

• Hosting a virtual event—goal accomplished!
• Launching a group coaching program—goal accomplished!
• Reaching an Instagram following of 2,500—goal accomplished!
• Launching my "Be Your Own Publicist" course—goal accomplished!
• Adding a video expert to the team—goal accomplished!
• Reaching a certain number of email subscribers—the one goal we didn't meet!

We hope this episode gives you more insight into what it takes to manage a small business.

As another semester draws to a close, I am reflecting on what I have learned over the past school year. I’ve had the privilege of remembering a time when I was a college student and tapping into things I had almost forgotten about whilst learning 5 valuable new lessons.   

1. Don't be afraid to get back to the basics. 
2. Say yes to opportunities. 
3. Networking is still king. 
4. Call on others and experts.  
5. Show up.  

Kim Morrison is the cozy gatherer, creating thoughtfully appointed experiences through her small business, The Hygge Gathering. I love the work that she does because it makes everyone feel warm and fuzzy. Keep listening to learn more about the transformation she has experienced in her business.

Brooke Morrison is a multidisciplinary visual and performing artist from Louisville, Kentucky. She is the founder of Brooke Morrison Art, where she creates one-of-a-kind hand-made rugs inspired by nature. She is incredibly talented and I just know you will enjoy hearing about her interesting journey.

WOW!! I am blown away at the excitement and learning that happened during The VIP Effect this week. What a great way to kick off the new year!

If you weren't able to attend, during the event we launched The VIP Accelerator, a group coaching program for female business owners wanting to put into place tactics to grow their visibility in 2022.

This 6-month program will dive into every single area of visibility and I will be giving you the exact step-by-step process of how to make it happen in your business. The program is filled with guest experts that compliment my teachings to give you an outsider's perspective. I hate admitting how long I've been in the visibility world, because it dates me, but get a 6-month download on my almost 15-year career in this space.

This is your opportunity to work with me for a fraction of the price it costs to work 1-on-1 with me. PLUS - one of my favorite parts is that I am mailing out monthly business books that we will be working through together on our weekly calls. So consider this a book club with your business besties where you grow big and quickly, with a whole group of cheerleaders behind you.

I started The VIP Accelerator for two reasons. Being a business owner can be lonely and we need a community we can count on. AND you don't know what you don't know. Let me fast-track your fame and fortune by giving you the practical advice you need to explode your business this year.

Why would you wait??

The heart behind Stephanie Keally's podcast is what makes it a winner in my books. Her goal is to deliver positive stories to uplift those around her and I love that she took an unconventional approach to her podcast. I'm excited for you to hear her story of growing this dream into a side hustle that keeps on giving!

Tonya Phillips is a former student of mine who took what I taught her about podcasts and has exploded her business - well really it created it. I'm so proud of her story because she has remained authentic to herself while also creating a brand that has healed herself and is healing others. She is serving as a panelist for The VIP Effect - but here is a quick preview of her story.

Jessica Bledsoe is a time management expert and is the opening keynote speaker for The VIP Effect. As a client of Fame and Fortune, she knows firsthand the value of visibility and media features. But what I think you will be surprised to learn is why time management is a key component to your visibility journey.

I am so honored I had the opportunity to interview this powerhouse! David Meltzer is about to take you for a ride! His energy is incredible and after listening to this episode you will be ready to take action. Make sure you stay tuned to the end to hear about his super exciting media deal that will have you watching him on prime time network TV very soon!

David Meltzer is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh (“Lee”) Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. David has been recognized by Variety Magazine as their Sports Humanitarian of the Year and awarded the Ellis Island Medal of Honor. He is also the Executive Producer of the brand-new Bloomberg and Amazon Prime television series 2 Minute Drill.

In this episode, you will learn:

✨The Power of Accelerating, Growing and Compounding
✨The 5 Daily Practices He Does That Changed His Life
✨The Mathematical Equation of Luck
✨The Biggest Mistake David Sees Business Owners Making

Tracy Goodwin, owner of Captivate the Room and creator of Psychology of the Voice has taught thousands of celebrities, professionals, and entrepreneurs, how to transform their businesses, revenue, and relationships simply by stepping into the power of their real voice. Tracy’s unique approach, Psychology of the Voice gets to the core of limiting voice habits and transforms voices from the inside out. People all over the world seek her out for her expertise to free voice barriers and get them to the next level in their business and life.

This is the perfect episode to end this season with - Tracy Goodwin calls herself a voice coach, but that title doesn't even begin to describe the invaluable work that she does. The voice tendencies we do that hold us back in conversations, relationships, and life is quite frankly mind-blowing. I've never heard someone discuss this topic like Tracy and I know you will find yourself analyzing how you have conversations from this day forward.

In this episode, you will learn:

✨How people hear you subconsciously
✨The most common mistakes people make using their voice
✨What is a voice mask?
✨The different types of voice power

"The way to create a problem-free business is to stop having problems."

If you have any questions about the legal protection of your business - this interview is for you. I wish I could show you the notes I took while talking with Joey - he even shared some free tips you can use today that will BLOW YOUR MIND! Seriously - it's too good. Check it out! 

Joey Vitale is a trademark attorney (also known as a "brand legitimizer") for online entrepreneurs, emerging thought leaders, and course creators. With his law firm and his courses, Joey helps online business owners call legal dibs on their brand name and signature methods so they never have to worry about losing their brand overnight. Joey has helped thousands of entrepreneurs and has spoken all over the country to help business owners stay safe and thriving.

In this episode, you will learn:

✨Why it's important to have a trademark protected
✨How to trademark your business 
✨How to define business integrity
✨Steps to creating a problem-free business
✨The biggest mistakes businesses are making right now with legal protection

"Love what you’re doing, love what you're selling and feel like you are truly helping people."

Sales are usually the slice of the business pie that no one really wants to touch. It gets swept under the rug as much as possible until you can't anymore. That's why I'm so glad you get to hear from Leslie Douglas of JBSales as she shares specific tips on how to make sales not such a burden and start seeing the fruits of your labor. 

Leslie Douglas is a Director of Sales Training at JB Sales. Once a senior sales leader and JBSales client herself, Leslie knows what it takes to keep a team enthusiastic and focused while learning new techniques. 

In this episode, you will learn:

✨Keys to being a good salesperson 
✨How to scale with personalization
✨How to get started in sales
✨Time management practices that will help you in your business 
✨How to keep team members motivated

"TikTok can change your life in a day."

Bryan Starr has more than half a million TikTok followers where he talks about his love for movies. He rose to his TikTok fame by simply niching down and being consistent. He is now helping small business owners do the same with his TikTok course, and came on the show today to share a bit of insight into the world of influencers and viral videos. 

In this episode, you will learn:

✨Why TikTok is great for small businesses
✨Why it’s not too late to get into TikTok to grow your business
✨Tips for helping you grow your TikTok following
✨How to get started on TikTok 

"Trusting yourself is the greatest gift you can give yourself."

Have you ever considered what the moon has to do with your energy level?? Jillian will absolutely blow your mind in this episode with how staying in tune with the moon can be THE driver in giving you the balance you are craving in your life. No apps, books, or waiting required - tapping into the moon's cycle is something you can do today! I can't wait to hear what you think after listening to this episode. 

Jillian Bolanz is an Intuitive Life Coach and Spiritual Mentor. She is a guidess of all things moon, cyclicality, intuition, and True-Self love. The creator of the True You Live event and various, deeply connective coaching programs, Jillian’s mission is to help women stop forcing and start flowing in life so that they can uncover the truth of who they really are. She works with women 1:1, leads Sabbat and cycle celebrations, rituals and ceremonies as well as coaches in her True You Tent, and leads women on a moon knowing and embodying journey in her Moon Cycle Collective.

In this episode, you will learn:

✨How the moon phases align with ourselves 
✨How to align yourself with cyclicality and the moon cycle
✨Why it’s so important to understand the cycles and phases of our own self
✨Other practices along with the moon cycle that affect your daily life
✨Why you need to trust yourself enough to deny what others believe of you. 

"You can always be reaching for more without being fixated on how you are gonna get there."

I always said I would never own my own business - but here I am celebrating 2 years. Ashley Monk preaches that you should keep an open mind if you've ever said I never want a team. She shows how you can grow your business far beyond your wildest dream by adding a team to your business. We also went to the uncomfortable topic of figuring out maternity leave as a female entrepreneur - this episode is filled with great takeaways you can start to implement into your business. 

In this episode, you will learn:

"Own your mistakes and own your wins."

Sarah and I just had a fun conversation about failing. Yes, you heard that right. She failed in business and is helping others free themselves from thinking that failure is a bad thing. You will love listening to her advice, not only because she is British, but because it is super vulnerable and authentic advice that is really quite unconventional.

Sarah is a property entrepreneur & investor turned business mentor and has always been a grafter and high achiever. After her first business venture almost ruined her financially she turned things around when she took control and launched her current property & education businesses. Sarah is an independent female voice in a very male-dominated industry globally. She is living proof that it is possible to fail your way to success and that when you make a choice, and you mean it anything is possible.

In this episode, you will learn:

✨How Business failure can be a lesson to drive you further
✨How to recognize overwhelm
✨Tips on how to not become overwhelmed 
✨How being yourself will help you in business 
✨The biggest mistakes entrepreneurs make in business

"The ads you usually think will work best, will not."

Ahh Facebook Ads - this has been a hot topic lately and so I knew I wanted to connect with a Facebook Ads specialist so you can hear the results that can come from running Facebook Ads. Enter = Gavin Bell.

Unfortunately, a rainy day in Scotland where Gavin is, and a rainy day in Kentucky where I am, made for a poor connection, so the audio is a bit choppy for which I do apologize for, but it is worth getting a chance to hear the transformation one can have when utilizing Facebook ads and the mistakes Gavin most often sees people making. 

In this episode, you will learn:

✨How Facebook ads analytics can help your business

✨When you should be implementing Facebook ads in your business 

✨The biggest mistakes most people make with Facebook ads

I'm pretty confident that most people that listen to this podcast have heard of Canva before - but if you haven't, you are in for an absolute treat! My guest Joanna Sherrow is a Canva Certified Creative and loves discussing how to get to the root of a solid personal brand. If you are new to Canva or an old pro - Joanna shares some good bits of advice as far as mistakes she sees entrepreneurs making when they are designed within this software. You don't want to miss this!

Joanna Sherrow is a Canva Certified Creative, a graphic designer for years and a WordPress and Kajabi Builder. She is the creator and founder of SavvyChic Design and Savvy Template Shop. Her main mission is to create a visually cohesive brand

for businesses online. Her task is to design a brand and build online courses that will showcase the owner’s expertise and help convert them into sales.

In this episode, you will learn:

✨The difference between a personal brand and a business brand

✨Why it's important to work on your personal brand while building your company's brand

✨Why branding goes beyond what you see

✨Determining how to attract your audience to your core mission

✨ How to create a brand that people remember

✨The importance of consistency in your brand

✨Mistakes people are making with their personal brand

I just told Vikki as we wrapped up our conversation that you are about to hear that her episode will go down in history as one that really moved me. Don't you love when that happens? She found me on Instagram and reached out and I am so glad she did because this conversation was exactly what I needed to hear. You may feel the same way, as Vikki Louise breaks down exactly how we can be more productive with our time and get more done in the week with fewer hours. It's a good one!

In this episode, you will learn:

✨What happens when you don't prioritize your needs and goals

✨Why it's important to stop saying "yes" to everything

✨How to think of your time and energy as fuel

✨The difference between short-term productivity and long-term productivity

✨Why your notifications are preventing you from being productive

✨Why you should be selfish with your time

Haleigh Booth is a top-producing local real estate expert in Louisville, KY, and surrounding areas. She is a mom of two and married to her high school sweetheart.

I hear from a lot of real estate professionals that want to grow their following and their reach but they feel like posting about real estate is so different than other businesses, so I knew I had to bring on Haleigh Booth. Haleigh is a real estate agent in Louisville, Kentucky, and focuses all of her marketing efforts on social media and consistently creates viral content on TikTok and Instagram. Her tips transcend to any business owner, not just realtors. You will get so many good strategies you can use on your social media, no matter the industry!

In this episode, you will learn:

✨How she went viral on TikTok

✨How to use TikTok to grow an audience that truly knows and trusts you

✨Trends in the TikTok algorithm you need to know!

✨The type of content that gets her thousands of views on TikTok consistently

✨The best way to get more traction on your TikTok videos

✨The biggest mistakes you're making with your video content and social media

✨How and why to use all the features in your stories on social media

✨Why your stories should never be empty on social media

Bridget Stralko runs a professional organizing company in the metro Detroit area called Unclutter It. She helps busy families get organized and come up with better systems to make life less hectic!

I'm going to admit, there is a little bit of a theme going on here lately. I invite these experts on to talk about a topic and by the end of the episode, my mind is blown!! I enjoy home organizing, so I knew talking with Bridget would be a good conversation. However, I had no idea how much I was going to take away from her knowledge. Even practical tips - like what should be in your backstock - you will be surprised to hear her answer. Talk a listen.

In this episode, you will learn:

✨The biggest mistake you are making in your household

✨How to subtract things from your household by being more intentional

✨The one thing you can do today to have a happier, more organized home

✨How slowing down can allow you to become more intentional with what’s in your home

✨The most important thing you can do to help your kids with organization

Hayley Luckadoo is a marketing coach, high-energy motivational speaker, and host of the Females on Fire podcast. She focuses on helping women in business fill the gaps in their sales and marketing processes to create better and more profitable strategies that actually convert into revenue, and empowering entrepreneurs to let go of the things holding them back, step into who they truly are, and go after their biggest and wildest dreams.

Hayley has a true passion for helping female entrepreneurs succeed and thrive. I love the wisdom she shares here and her focus on mindset through it all. You might be surprised to find out the one tip she has that you can do today to get your mindset right. 

In this episode, you will learn:

✨Why "yet" is the most important word in the dictionary

✨The power of simple words to change our mindset

✨Why failures are so much more powerful than successes

✨Why your resilience can be your greatest asset to success

✨What you have to have as a business owner to be successful

✨The mindset shift of coming out of failures and knowing that they were for you

✨Find out the biggest mistake female entrepreneurs are making

✨The one thing you can do today to better your mindset

Meghan Tinker is the owner and stylist at House of Colour Louisville. She finally left a corporate career after 15 years of side hustles, and brings women (and men) confidence by teaching individuals how to style and shop for themselves!

I knew after experiencing a color analysis with Meghan that I wanted to share her knowledge with all of you all. I am the first to admit, I never have thought about how color looked on me. I have a hard enough time finding clothes that I like how they look on me, so color never really came into the equation. Now, after Meghan has enlightened me, I have a whole new outlook on incorporating my colors into my wardrobe whenever possible.

In this episode, you will learn:

✨The purpose behind a color analysis of your wardrobe and how important it can be for your overall image

✨The top signs you should look for when you are doing your own color analysis

✨The best way to plan out your closet based on your color analysis and how to phase out things that aren’t your ideal fit

✨Simple tips to edit your closet for the different seasons

✨How to easily stand out in today’s online workspace

✨Why color is so important in defining our image and how colors can change how you are perceived

Henry Kaminski Jr. is the founder of Unique Designz, a full-service design, branding, and digital marketing agency that is dedicated to helping personality brands; coaches, consultants, influencers, speakers + authors design / grow their brands, scale their profits + increase their exposure online. He’s is the host of the popular “Brand Doctor’s Podcast” where he talks about strategies that help entrepreneurs design reputable and profitable personal brands. As a self-taught graphic designer and brand consultant, he's overcome all the odds to build a wildly successful multi-million-dollar business over the past 14 years. He has worked with a diverse range of business owners and professionals, including celebrities like Jon Bon Jovi + Fabio Viviani as well as Internet marketing expert Russell Brunson who has named Henry the "Million Dollar Brander” and recently has been inducted into the Click Funnels 2 Comma Club, by generating over $1 million with one single sales funnel, using the Click Funnels software.

WOW - that's all I have to say after recording this interview you are about to hear with The Brand Doctor himself. This episode is GOLD. Henry has dominated the branding world and he is about to unload so much knowledge - I hope you have your pen and paper ready.

In this episode, you will learn:

✨How to make your brand unique
✨Are your ambitions aligned with your creations?
✨What's a funnel? And what you need to know about them
✨Henry's blessing in disguise in his business
✨Top mistakes business owners make with branding
✨The perfect recipe for a good funnel

Andrea Sager is a small business attorney shaking up the legal industry with her Legalpreneur plan that provides all-access to her firm for small businesses. After working for a large law firm working with large businesses, Andrea realized her true passion was helping small businesses embrace and protect their business and intellectual property. In just under 3 years, Andrea has become the go-to attorney for online entrepreneurs, protecting everything from their brand names to their courses and blog posts. Andrea is also the host of the hit podcast, The Legalpreneur.

In this episode, Andrea is giving us the legal lowdown on starting a business, the mistakes she most often sees, and what you can do to future-proof your business. You don't want to miss these nuggets of wisdom she shares.

In this episode, you will learn:

✨The top 2 mistakes business owners make in their business that a lawyer sees all the time

✨Why you should be careful using photos you find on the internet in your business

✨Why you should pay close attention when choosing your business name

✨All the things you need to know about preventing plagiarism and copyright infringement in your business

✨What you need to know about filing your LLC

✨Why having an LLC can save you money in the long run

Whether you are interested in becoming a copywriter or a business owner that may need to hire a copywriter in the future - you will love this interview with Abbi. Her program Successful Freelance Mom supports working mothers and helps them grow profitable businesses. She also drops some great advice on productivity that I will start using today!!

Abbi Perets is a professional copywriter with over 20 years of experience and has written content for some of the biggest brands in the world. She founded Successful Freelance Mom to support and encourage women and mothers to create profitable freelance businesses that fit into their busy lives. Whether you’re trying to get a business off the ground while managing toddlers, teenagers, or a boss who throws regular tantrums, Abbi’s no-nonsense approach will show you how to get the right work done in small chunks of time without making yourself nuts.

In this episode, you will learn:

✨ Why it is essential to keep your to-do list tasks to 25 minutes or less

✨ How many hours a week you need to commit to in order to start a successful business from home

✨ Knowing the difference between a project and a to-do list item in order to best organize your time in your business

✨ Learning revenue-generating activities to focus on, and knowing which aren't and where to cut those in your daily activities

✨ Why some tasks on your to-do list can actually be causing procrastination

✨ The biggest mistakes business owners are making in their copywriting and how to fix those now!

✨ What NOT to say in your copy for your business

✨ Have multiple types of people on your email list? Learn how to target all of them with a very simple strategy

Surprise! 

Here is a bonus episode for you as we approach the 10th season of Selfish. I couldn't help but reflect back on all the lessons that I've learned from the experts I've interviewed over the last five years. This experience allowed me to have the courage to go out on my own and start my business and I love hearing from each of you when it has helped you as well. When I started this podcast I was in corporate America and was using this platform as a creative outlet. My bachelor’s degree is in broadcast journalism and I worked in the spa industry and married those two passions together to create Selfish. I had no idea the people I would have the chance to interview, I had no idea the opportunities the podcast would bring me, and I definitely had no idea I would use the inspiration of my guests to then start my own business. 

Pretty cool journey, huh? 

A story that inspired me recently was from one of my previous guests Allie Bjerk. She created a digital product, sold it on social media, and used the earnings she made from one day of sales and would turn around and spend it on Facebook ads the next day. With that strategy, she was able to become a millionaire in 10 months. I purchased her course in January and I'm now pleased to announce the digital product Social Media Success Shortcut. 

This product combines all the tools needed for a small business owner to have success with their social media marketing strategy. I have worked with million and billion-dollar businesses, all the way to brand new startups. The social media tactics and strategy is the same no matter the size of your business. I have bundled those lessons along with social media prompts for a year, a dictionary of highly converting hashtags, templates, checklists, and many other bonuses that will make marketing your business quick and easy.  The beauty of this program is that it teaches you to use all of these tools in under 30 minutes for the month. Yes, I said the month. So for under $30 and for under 30 minutes you too can have social media success. 

One of my clients, Angel Yamraj, who owns a spa in a small town, came to me with frustration over her marketing. She said she didn’t know what to post, she had a million other things to do, and so social media always became the last thing she would think about. She had priority access to this guide, and here is what she had to say about it: "I purchased Allie's guide and I am now 100% confident in operating the social media strategy for my business! It’s amazing how quickly I was able to learn how to write better content that resonated with my customers, it truly changed my perspective on social media.  Planning out content is no longer a task I dread doing, but instead it takes me just minutes to do, instead of the hours it was taking me. I have enough on my plate to stress about, I'm glad planning social media content will be something I never have to stress about again!" 

Rachel Pedersen is the Queen of TikTok and is a top social media marketer and consultant, worldwide viral sensation, and leading authority on storytelling through social media and Facebook ads. I found her on TikTok and was excited to dive into how she has found success on an app known for teenagers dancing!

In this episode, you will learn:

✨ The #1 tip on going viral on TikTok
✨ The power of authenticity on TikTok
✨ Why some people have major success on TikTok
✨ How to use other platforms to grow your TikTok presence
✨ Overcoming mindset blocks