Sell Less. Mean More.

Sell Less. Mean More.

By Iolanthe Gabrie
Drop the hustle. Spend less time on sales schtick and more time on building meaning into your business. A surprising business and marketing podcast featuring Iolanthe Gabrie and guests.
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Moving People in Flow with Michael Love
Michael Love helps people move. On the face of it, he's a third-generation estate agent at the helm of leading Melbourne network Love&Co. Mike blows the stereotype of what an agent is out of the water; way, WAY out of the water. An intrepid young business owner in a fiercely competitive category, this episode of Sell Less, Mean More sees Mike and Iolanthe discussing the import of being present in our business dealings, why being in flow is at the heart of leading colleague or clients ... and why there are fewer women in the Australian real estate category than men. To learn more about Michael Love, follow https://www.instagram.com/michaellovere/ or visit https://www.lovere.com.au/ To learn more about Iolanthe Gabrie, visit iolanthegabrie.com or follow @rubyassembly on Instagram.
23:27
January 31, 2020
Protecting Wild Sumatra: Partnerships for Protection
Leila Sturt and Kim Low co-founded Partnerships for Protection after becoming aware of the plight of Sumatran elephants. Like so many of Sumatra's extraordinary animals, elephants are being pushed into extinction by habitat loss and the resulting human-elephant conflict that sees them poisoned, snared and shot. Just 1200 elephants remain in the wild and they are likely to disappear in the next decade unless rapid action is taken to save them. In this episode of Sell Less, Mean More, Iolanthe, Kim and Leila discuss a variety of subjects - from the challenges of being a NFP in startup, to working closely with a business partner and overcoming fundraising fatigue.  To learn more about Partnerships for Protection, visit http://bit.ly/38tRtwQ. To learn more about Iolanthe Gabrie, visit iolanthegabrie.com or follow @rubyassembly on Instagram.
29:49
January 22, 2020
Technology in Connection with Julie Gibson
Julie Gibson is a technologist at heart. She's the CEO and Co-Founder of Australian B Corp Hitnet, who connect people in hard-to-reach places with technology. She's a true adventurer, who develops responsive products that respond to indigenous communities' needs and preferences. Hitnet's Community Hubs with Wi-Fi hotspots enable people to connect to online services and access interactive health, social and cultural information. In this podcast, Julie discusses growing an academic project into a sustainable business, recovering from business mistakes, identifying technology in all its guises and gauging how it is one knows their business is really working. To learn more about Hitnet, visit hitnet.com.au. To learn about the ancient fish traps in south-west Victoria mentioned in this podcast, visit https://ab.co/36jI3nx To learn more about Iolanthe Gabrie, visit iolanthegabrie.com or follow @rubyassembly on Instagram.
26:28
October 31, 2019
Foundations of Empire with Yule Guttenbeil
Yule Guttenbeil is the Director of Mode.Law, a newlaw tech platform that empowers entrepreneurs to take control of their legal needs. Yule's an interesting guy: he's practiced law in both NZ and Australia, he has deep knowledge of lawyering in the startup space, and he's a musician. This episode of 'Sell Less, Mean More' offers a neat window into the foundational experience of being a tech platform in the very early days of startup. Yule is unflinchingly honest about the challenges of working with developers, the counterbalance of creativity, coping with competition, and the project of connecting with his customer. Every empire has its foundation: this is the story of Yule's. To learn more about Mode.Law, visit their website. Listen to Ulysses Wulf here.  To learn more about Iolanthe Gabrie, visit iolanthegabrie.com or follow @rubyassembly on Instagram.
54:25
August 30, 2019
The Intimacy of Business with Ellyn Martin
Ellyn Martin of Business Growth Strategies is a coach ... and so much more. I fortuitously met Ellyn as we shared a couch and looked out over the city, both finishing our day's work. I could tell within minutes that Ellyn was a wise empath - they very kind of person you easily want to share with. In this episode of Sell Less, Mean More, Ellyn and I discuss the power of intimacy and connection in successful business, avoiding the compulsion to hustle, business boo-boos and more. It's a charmer. Enjoy! To learn more about Business Growth Strategies, visit their website.  To read: Where To Play by Marc Gruber and Sharon Tal.  To learn more about Iolanthe Gabrie, visit iolanthegabrie.com or follow @rubyassembly on Instagram. 
32:34
July 22, 2019
The Alchemy of Business with Max Paterson
Max Paterson is the CEO and Co-founder of Settify, a groundbreaking, award-winning tech tool that helps family lawyers better connect with their clients. He's also a top fella whose history includes time as a family lawyer at a premium leading firm, and launching a theatrical production company for lawyers. In a wide-ranging and warm conversation, Iolanthe and Max discuss being in flow with our clients, the magic alchemy of collaboration in commerce, and the key differences between a criminal ... and an entrepreneur. To learn more about Settify, visit their website. Bottled Snail Productions: A Production Company for Lawyers To read: Bad Blood by John Carreyrou So You've Been Publicly Shamed by Jon Ronson On Fyre: Business Lessons from Fyre Festival by Iolanthe Gabrie To watch: Fyre: The Greatest Party That Never Happened by Chris Smith To learn more about Iolanthe Gabrie, visit iolanthegabrie.com or follow @rubyassembly on Instagram.
35:32
June 27, 2019
Managing Up with Property Manager & Paralympian Michelle Errichiello
Michelle Errichiello puts the real in real estate, that's for sure. In this episode of 'Sell Less. Mean More' Iolanthe speaks with Michelle Errichiello, who gets down to some serious myth-busting about the real estate category. Whilst Michelle is a Director at leading real estate practice Raine&Horne Essendon in Melbourne, Australia - she is one of very few agents who is also a Paralympian ... with an official Wikipedia page. World record-breaker, OFI-name taker ... Michelle will change your feelings about estate agents forever. To learn more about Michelle Errichiello, visit Raine&Horne Essendon or follow @rhessendon on Instagram.  To learn more about Iolanthe Gabrie, visit iolanthegabrie.com or follow @rubyassembly on Instagram.
30:54
April 25, 2019
Incomparably Happy Business with Rachel Service
Rachel Service knows how to light up a room. A the helm of global training company Happiness Concierge, Rachel helps people to ace work and life. In this sweary, jolly, real-talk podcast, Iolanthe and Rachel talk comparison traps, abundance and the critical import of competence in business. To learn more about Rachel Service, visit HappinessConcierge.com or find Rachel on Instagram. To learn more about Iolanthe Gabrie, visit iolanthegabrie.com or follow @rubyassembly on Instagram.
35:07
April 17, 2019
Coffee & Vulnerability with Clara Santaera
Clara Santaera is an extraordinary woman. Head roaster at Melbourne's RICCI Coffee, Clara's unique wood-roasting methodology is as nuanced as her approach to business success. In this Sell Less, Mean More podcast, Iolanthe and Clara discuss a career calling, quotas, the import of symbiotic client relationships, and a return to 'origin' for our daily cuppa joe. This is a podcast with the lot - vulnerability, stovetops, International Women's Day 2019 and more. Enjoy! Follow RICCI Coffee on Instagram: https://www.instagram.com/riccicoffee
38:56
March 12, 2019
Pilot Episode: Magic Business with Elle Steele
In Sell Less Mean More's pilot podcast, your host Iolanthe Gabrie takes you away from the business hustle and towards connection in her funny, takeaway-packed interview with coach and healer Elle Steele. It's magic.  To learn more about Elle Steele, visit iamellestelle.com. To learn more about Iolanthe Gabrie, visit iolanthegabrie.com or follow @rubyassembly on Instagram.
31:43
February 18, 2019