The Sendible Insider Podcast

The Sendible Insider Podcast

By Gavin Hammar
About
Gavin Hammar is the Founder and CEO of Sendible, a social media management platform for agencies. Gavin launched Sendible from his apartment 10 years ago and since then, the software has been used by tens of thousands of companies worldwide.

But, he's deliberately kept the company small and bootstrapped.

So, he was looking for podcasts where like-minded founders of self-funded tech companies are sharing their learnings.

But, there was very little about the insider stories of a growing, bootstrapped SaaS company.

So, he decided to start one! Join Gavin for an insider's look at Sendible.
More places to listen
Gavin Hammar is the Founder and CEO of Sendible, a social media management platform for agencies. Gavin launched Sendible from his apartment 10 years ago and since then, the software has been used by tens of thousands of companies worldwide.

But, he's deliberately kept the company small and bootstrapped.

So, he was looking for podcasts where like-minded founders of self-funded tech companies are sharing their learnings.

But, there was very little about the insider stories of a growing, bootstrapped SaaS company.

So, he decided to start one! Join Gavin for an insider's look at Sendible.

More places to listen

15. Why Your Ability To Build Trust Is Your Best Growth Lever With Talar Malakian
"We have to think about growth on the agency side as our ability to build trust. Growth comes from being focused on the customer first and having customer feedback inform how we do work. Feedback informs the system."  Talar Malakian is a Business Unit Director at Hubspot diamond tier global partner, Salted Stone, with experience conceptualizing and producing fully integrated omnichannel marketing and advertising campaigns for clients. Clients that she's worked with have included Xbox, Microsoft HoloLens, Microsoft Office, and venture-backed B2B and B2C companies in high-growth periods. In this episode, Talar shares: Her #1 tip for growing a client roster and marketing your agency Why she believes trust is key to retaining clients and growing an agency Her recipe for a winning pitch And much, much more... Links and resources: Salted Stone: https://www.saltedstone.com/ Connect with Talar: Instagram: https://instagram.com/talkhro  Email: talar.malakian@saltedstone.com We want to hear from you Send an email to insider@sendible.com or leave us a voice message!
33:13
December 3, 2019
14. There's More To Networking Than Free Drinks & Finger Food With Shamiel Jansen
Shamiel Jansen is a business development, marketing, sales and management-oriented entrepreneur with over a decade of experience from working within the tech, retail and financial services industries.  Originally from South Africa and now living in Denmark, Shamiel is a passionate networker who enjoys all things startups, tech and innovation. In this episode, we talk about: Why networking is so important for growing your business How to successfully network yourself and your business (even as an introvert) How to make the most of LinkedIn for networking And much, much more... Links and resources: Ubuntu Biz website: https://www.ubuntubiz.dk/ Fast-Track Your Networking & Personal Brand workshop: https://www.linkedin.com/events/fast-trackyournetworking-personalbrand/ Connect with Shamiel: LinkedIn: https://www.linkedin.com/in/shamieljansen/ Facebook: https://www.facebook.com/ShamielJansenOfficial/ We want to hear from you Send an email to insider@sendible.com or leave us a voice message!
29:19
November 18, 2019
13. The Journey From A Funded To Bootstrapped Tech Company
Most tech startups want to grow as quickly as possible. They raise capital and instead of working to make their customers successful, they work to make their investors successful. At Sendible, we've taken no outside funding and have grown at our own pace. By doing that, we've been able to keep that startup culture alive.  But, Gavin wanted to find out what it's like working for a larger, VC-funded company.  So, he chatted to Sendible's Anneliese Sabitzer, whose previous role was with a much larger, VC-backed tech company, to find out how it's different.  In this episode, we talk about: The cultural differences between a self-funded vs venture capital-backed tech company The pros and cons of working in both types of company and the impact on career growth Gavin's experience having worked in a 2,500 person company in South Africa How to have shorter meetings with the "Seek feedback, not consensus" principle And much, much more... Links and resources: Basecamp's latest book: It Doesn't Have To Be Crazy At Work: https://basecamp.com/books/calm Connect with us: Discover Sendible: https://sendible.com/why Connect with Annelise on LinkedIn: https://www.linkedin.com/in/anneliesesabitzer/ We want to hear from you Send an email to insider@sendible.com or leave us a voice message!
21:07
November 13, 2019
12. We're Taking A New Approach To Product Management
One of the core operating principles for success at Sendible is to "Be the CEO of your domain". However, until recently, Sendible had adopted a Product Management process that was reliant on stakeholders passing down the solution to the Development Team. This didn't leave much room for developers to come up with their own solutions.  In fact, it was a complete contradiction of the kind of company we wanted to be!  Something needed to change... In this episode, Gavin discusses: What it means to be the CEO of your domain and practice extreme ownership Why we wanted cross-functional teams to come up with solutions themselves Basecamp's Shape Up Process and how we've adopted it at Sendible How we went from Estimates to Appetites and from Projects to Problems To Solve    Links and resources: Shape Up by Ryan Singer Sendible's 8 Operating Principles  Connect with Gavin: LinkedIn: https://www.linkedin.com/in/gavinhammar/ Twitter https://twitter.com/gavinhammar Discover Sendible: https://sendible.com/why We want to hear from you Send an email to insider@sendible.com or leave us a voice message!
17:00
November 4, 2019
11. What It Takes To Build A Successful Digital Agency With Leanne O'Sullivan
Leanne O'Sullivan is the co-founder and co-owner of Adventure Digital, a digital agency servicing clients all over the Australian eastern seaboard. Leanne's agency has survived and thrived for almost 20 years. In this episode, we talk about: How Leanne attracted her first clients and the importance of word of mouth What it takes to create a successful 20-year old digital agency The importance of educating clients so they can see the bigger picture And much, much more... Links and resources: Leanne's book recommendations: The Subtle Art of Not Giving a F and Everything is F'd (Mark Manson) Connect with Leanne on LinkedIn: https://www.linkedin.com/in/leanneosullivan/ Leanne's agency: https://www.adventuredigital.com.au/ We want to hear from you Send an email to insider@sendible.com or leave us a voice message!
25:48
October 28, 2019
10. Don't Be A Social Media Narcissist!
The biggest mistake people make on social media is that they position themselves as the perfect hero. But, the truth is that people could care less about your perfect life, your perfect family, your perfect meal or how perfect your product or service is.  They care about how you can make them better versions of themselves. So, if you want to get their attention, you need a new approach.   In this episode, Gavin discusses: Why it's getting harder and harder to get people's attention Why your flaws, vulnerabilities and weaknesses are actually your biggest strengths on social media The winning storytelling formula Gavin uses on LinkedIn And much, much more... Connect with Gavin: LinkedIn: https://www.linkedin.com/in/gavinhammar/  Twitter https://twitter.com/gavinhammar Discover Sendible: https://sendible.com/why We want to hear from you Send an email to insider@sendible.com or leave us a voice message!
11:58
October 21, 2019
09. Maintaining Mental Wellness When Working Remotely
Most companies require that their people commute to a physical office where they get to interact in-person every day.  But, if you listened to our first episode, you'll know that Sendible has recently adopted remote working in a big way.  Remote working has a lot of positives for both employees and employers, but it can also be challenging for those who are new to it, especially when your co-workers and customers are in different timezones. In this episode, Gavin talks to Sendible's Customer Success Specialist, Anneliese Sabitzer, about some of the challenges she faces as a remote worker and the tactics she uses to maintain work/life balance and mental wellness.   In this episode, we have a candid discussion about: How to maintain mental wellness as a remote worker Tips to overcome the feeling of isolation How to know when to "leave work" when you work from home The importance of establishing a routine that gets you out of routine The distractions that come with having to be more responsive on Slack And much, much more... Links and resources: Shamiel Jansen: https://www.linkedin.com/in/shamieljansen/ Remote Work Guides: https://twist.com/remote-work-guides How I keep myself motivated as a remote worker: https://medium.com/swlh/how-i-keep-myself-motivated-as-a-remote-worker-907de1c0335d  Connect with us: Discover Sendible: https://sendible.com/why Connect with Annelise on LinkedIn: https://www.linkedin.com/in/anneliesesabitzer/ We want to hear from you Send an email to insider@sendible.com or leave us a voice message!
14:47
October 14, 2019
08. How Nicky Kriel Went From Selling Tupperware To International Social Media Speaker
Nicky Kriel is an internationally recognised and leading Social Media marketing influencer. She trains, consults and speaks at prestigious events around the world including Social Media Marketing World in California, where Gavin and Nicky first met.  Like Gavin, Nicky is originally from South Africa but spends most of her time in the UK. She is currently a digital nomad and travels the world.  Nicky is passionate about inspiring and empowering businesses to use Social Media to grow. She believes that Social Media is not about tools and technology, but about people and relationships.  Her latest book is: “Converting Conversations to Customers: The Essential Guide to Social Media Sales Success”. In this episode, we talk about: How Nicky got her first speaking gig at Social Media Marketing World How the 30-Day Blog Challenge transformed Nicky's career How to write a LinkedIn profile that gets people's attention What most businesses struggle with when it comes to social media How social media agencies can help their clients surface content for social media using 9 grids Nicky's #1 tip for getting better at public speaking And much, much more... Links and resources: Nicky's book recommendations: 7 Habits of Highly Effective People, The Road Less Travelled, Known (Mark Schaefer) Connect with Nicky on LinkedIn: https://www.linkedin.com/in/nickykriel/ Nicky's latest book: Converting Conversations to Customers https://www.amazon.co.uk/Converting-Conversations-Customers-Essential-Success/dp/0995551502/ref=sr_1_1 We want to hear from you Send an email to insider@sendible.com or leave us a voice message!
25:08
October 7, 2019
07. From Real Estate Developer To Online Marketing Guru With Dr Adam Gower
This week, Gavin speaks to Sendible user, Dr Adam Gower.  Adam has his own successful podcast, The Real Estate Crowdfunding Show, where digital marketing experts share tips and tactics to help real estate developers raise capital online. Adam has interviewed almost 100 people and through his personal journey, has become somewhat of a digital marketing expert himself. He shares these leanings with his own audience of real estate developers at https://gowercrowd.com/ and we're thrilled to have him join us today to tell us his story. In this episode, we talk about: Why Adam moved into digital marketing as a means to raise capital online How he went about teaching himself digital marketing What motivated Adam to start a podcast The importance of having a presence on social media Why learning and self-development is the key to success And much, much more... Links and resources: The Real Estate Crowdfunding Show: https://gowercrowd.com/podcast-series-3-real-estate-crowdfunding-syndication-in-the-digital-age Hear the interview Adam did with Gavin on The Real Estate Crowdfunding Show: https://gowercrowd.com/podcast/311-gavin-hammar-founder-ceo-sendible We want to hear from you Send an email to insider@sendible.com or leave us a voice message!
29:29
September 30, 2019
06. When Your Spouse Is Also Your Co-Worker
Gavin and Martine currently work together at Sendible, but although they've been married since before the company launched, Martine wasn't always part of the business.  In this episode, we talk about: What Martine was up to before she joined Gavin in the business. Why Gavin broke the "no friends and family rule" to allow Martine in. Why Gavin created a fake employee called Lisa and made Martine use her maiden name at work. Some of the mistakes Gavin would've made if Martine hadn't been involved. The rules Gavin put in place to ensure Sendible didn't become a family business. The pros and cons of working with your spouse. And much much more... We want to hear from you Send an email to insider@sendible.com or leave us a voice message!
19:02
September 23, 2019
05. How To Grow Your Business Using Stories With Seth Silvers
Seth Silvers has been passionate about storytelling and marketing since he started his first organization at 16. For the last 4 years, Seth and his team at Story On have been focused on helping small businesses grow in a more authentic way by marketing with stories.   In this episode, we talk about: Why over-hyped Super Bowl commercials motivated Seth to start an agency How to use storytelling to scale trust How to articulate the value of storytelling to clients The 10 Day Live Storytelling Challenge And much, much more... Links and resources: 10 Day Live Storytelling Challenge The Small Business Storytellers (Seth's Podcast) Connect with us: Discover Sendible  Connect with Gavin on LinkedIn or Twitter We want to hear from you Send an email to insider@sendible.com or leave us a voice message!
33:49
September 16, 2019
04. Rachel Created A Customer Success Department, Here's How!
Rachel Orr originally joined Sendible as a Business Analyst, but shortly after starting, we realised that we needed to build a department to look after our most valuable customers. So I asked her to create a department and that's when Customer Success was born.  In this episode, we talk about: Why your customers are your best sales people The definition of Customer Success and how to measure it Why you need to take better care of your largest customers How to determine if you need Customer Success in your organisation How to align Sales with Customer Success using clawbacks  How to use Customer Success and NPS to attract more customers The ideal personality traits to look out for when recruiting a Customer Success Manager And much, much more... Links and resources: The Essential Guide to Customer Success  Connect with us: Discover Sendible  Connect with Rachel on LinkedIn or send her an email at rachel.orr@sendible.com We want to hear from you Send an email to insider@sendible.com or leave us a voice message!
21:41
September 9, 2019
03. Building A Memorable Brand Through Storytelling With Park Howell
Park first met Gavin at Social Media Marketing World earlier in the year and we're super excited to have him on this show to talk about storytelling! That's because at Sendible, we're on a mission to help agencies share their clients' stories on social media.   Park has been in advertising for 30 years, has run his own agency for 20 years, and has been steeped in story marketing for the past 10+ years.  He is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle system to help leaders of purpose-driven brands clarify their story to amplify their impact and simplify their life.    In this episode, we talk about:   How Park first discovered the power of story   The "And, But, Therefore" and "Setup, Problem, Resolution" techniques   How to show the value of business storytelling   How to use social media to tell stories   How agencies can surface stories from their clients with OOOH And much, much more...   Links and resources:   And, But, Therefore   Park's Website   Business of Story Podcast    Connect with us:  Discover Sendible  Connect with Gavin on LinkedIn or Twitter We want to hear from you  Send an email to insider@sendible.com or leave us a voice message!
27:07
September 2, 2019
02. We Threw Out Half Our Desks & Introduced Hot Desking
Instead of everyone sitting at the same desk every day with teams sat in departments and their own silos, we wanted to let them choose a different desk each time they were in the HQ.    In this episode, we talk about:   How we ran out of desk space and needed to either move into a larger space or find another solution. Why we would've stopped hiring if we hadn't adopted remote working and hot desking. How we converted our office into the perfect hot desk space, designed for collaboration. How our culture has literally transformed overnight as a result. Links and resources: Sendible's Hot desking policy Robin - Hot desking software CSK Projects   Connect with us: Discover Sendible Follow Sendible on Instagram Connect with Gavin on LinkedIn Connect with Martine on LinkedIn We want to hear from you Send an email to insider@sendible.com or leave us a voice message!
14:45
August 26, 2019
01. We've Become A Remote Company & We Love It!
At Sendible, we have recently adopted a remote first culture. So today, Gavin sits down with Martine to reflect on the journey so far. Martine was instrumental in helping with this shift and is also Gavin's wife. In this episode, we talk about:    The original problems we faced that led us to consider remote working as the solution How we went about introducing remote working and the various challenges we overcame along the way. The tips and tricks we've learnt and the amazing discoveries we've made while implementing remote working at Sendible. Links and resources: Sendible's Manager's Guide To Remote Working Remote: Office Not Required (Book) WeWorkRemotely.com HeyTaco Donut We want to hear from you Send an email to insider@sendible.com or leave us a voice message!
19:52
August 19, 2019
00. Hey! It's our TEASER!
Gavin Hammar is the Founder and CEO of Sendible, a social media management platform for agencies. Gavin launched Sendible from his apartment 10 years ago and since then, the software has been used by tens of thousands of companies worldwide.  But, he's deliberately kept the company small and bootstrapped. So, he was looking for podcasts where like-minded founders of self-funded tech companies are sharing their learnings.   But, there was very little about the insider stories of a growing, bootstrapped SaaS company.  So, he decided to start one!  Here's what to expect:  In some episodes, you’ll hear some of the discussions Gavin and his wife have around the kitchen table as he lets you into the behind-the-scenes life of a founder and CEO.  In other episodes, he'll be speaking to Sendible team members to learn about some of the challenges they’ve been presented with and the lessons they’ve learnt along the way in overcoming them.   We’ll also be interviewing customers and friends of the company to learn more about their experiences as bootstrapped business owners and let them share their lessons with you.  We hope you'll come along for the journey with us!   Connect with us: Discover Sendible Follow Sendible on Instagram Connect with Gavin on LinkedIn Follow Gavin on Twitter We want to hear from you Send an email to insider@sendible.com or leave us a voice message!
01:09
August 12, 2019
Make your own podcast for free with Anchor!