100% Occupied

In this episode, Dallas and Luke talk about the four basic tools that your website really needs.

Dallas and Luke discuss six red flags about chat widgets and what to watch out for when you're shopping for one.

Automation is the hottest marketing topic right now, but not everyone is ready to jump on board with it. However, if you want your community to reach 100% occupancy in 2023, you need an automation system in place.

In this episode, Dallas & Luke talk about what you need to do to get your team members excited about automation.

In this episode, Dallas & Luke talk about why you can't treat referral leads and web leads equally. You'll need a system in place to handle these two very different types of leads.

In his book Atomic Habits, James Clear says, "Improving by 1 percent isn't particularly notable — sometimes it isn't even noticeable — but it can be far more meaningful, especially in the long run."

In part two of this series, Dallas and Luke talk about the results you can see if you just improve each step of the sales funnel a little at a time.

In his book Atomic Habits, James Clear says, "Improving by 1 percent isn't particularly notable — sometimes it isn't even noticeable — but it can be far more meaningful, especially in the long run."

Dallas and Luke talk about the results you can see if you just improve each step of the sales funnel a little at a time.

In this episode, Dallas and Luke talk about a recent senior living marketing survey that was released. The survey shows that most communities are still focused on producing more and more leads. However, generating more leads may cause problems for your community and staff without the right systems in place.

ChatGPT is a contender for word-of-the-year (at least we think it should be). But can it really help you book more tours and get more move-ins? In this episode, Dallas and Luke break down what ChatGPT is and how it can help you reach your occupancy goals.

In this episode, Dallas & Luke talk about the problem that prevents senior living community websites from generating as many leads and tours as possible. And they also talk about the simple solution.

Everyone wants to be "data-driven" but with all of the systems and software that are used in senior living, trying to find the right data to make decisions with can be difficult. Paul Jarvis and the Clarent team are here to fix that. 

In this episode, Paul (the CEO of Clarent) talks about the key pieces of data every senior living leader should know for their company.

Trying to create shareable and engaging social media content can be daunting. But the good news is that it doesn't have to be.

In this episode, Luke talks with Dean Palombaro (the Director of Vibes with Foundations Health Solutions) about how Dean creates consistent, amazing content.

Calling cold leads can be intimidating, but it doesn't have to be. In this episode, Dallas and Luke talk about how to have an effective cold lead calling strategy.

Turnover costs are huge. But the good news is that you can solve that problem.

Karen Antrim, the Vice President of Client Success and Talent Services for Arena Analytics, talks with Luke about how retention prediction can help employers retain staff and reduce turnover costs.

To connect with Karen:

Dallas and Luke talk about why most senior living websites are losing tours and move-ins. There are more than seven reasons, but these are the main problems the SeniorLivingPROS team sees daily.

If you have ever wondered, "Is TikTok right for senior living?" or "How do I start a TikTok for my senior living community and make it successful?" this is the podcast episode for you. 

Allegria Senior Living's TikTok page has 16,500+ followers and amazing content so we invited Elizabeth "Lizzy" brown to talk about what she and other team members have done to create an incredible TikTok account. And she shares how you can make an account work for your community or communities.

____

Elizabeth "Lizzy" Brown

In this episode, Dallas & Luke talk about how difficult it is to sell senior living because of the many factors at play:

• Family matters/issues
• Health concerns
• Selling a lifestyle
• Etc.

But there are some things you can do to make selling senior living easier.

Dallas and Luke talk about what you need when you're building or redesigning a website: 

• Traffic
• Engagment
• Follow-up

In this episode, Dallas and Luke talk about why sales people and marketers often ghost their own leads and never respond to their inquiries.

Why do you need a website? What should your website really do for your community or care home? 

These are questions that Dallas and Christy Cunningham dive into. Christy is the VP of Sales for Vitality Senior Living.

Dallas and Luke talk about the all important question — how do we quickly build trust with new leads? One way to do that — respond to every lead within five minutes. 

Reaching 100% occupancy is a fantastic goal to set. But reaching that goal doesn't happen by accident.

You need a proven system that works and team members in place who are really good at what they do.

In this episode, Dallas and Luke talk about 8 types of responsibilities your team members need to have in order to reach this goal. 

We've all experienced really bad and frustrating technology and automation (like trying to explain your home internet problem to a robot chatbot online).

When we talk about adding good technology and automation to your senior living sales process, we want it to enhance and improve your relationships with seniors and adult children — not make it more difficult.

In this episode, we chat with Cory Mitchell and Michael Moye (from the 100 Club Podcast) about why good technology and automation are critical to a good sales and marketing funnel. 

35% of US adults don't know what their opinion is on senior living, according to a Senior Housing News article.

Evan Friedkin, the head of business development with Roobrik, talks about why that's an important number to them when it comes to creating higher-quality leads.

Senior living team members need support from their corporate office, now more than ever (I cringe to use that cliche phrase but it's true). 

In this episode, Michelle Anderson, Vice President of Sales and Operations for Thrive Senior Living, talks about how they support their communities.

In this episode, Mike Miller, CEO and President of Primo Solutions, shares 8 mind-blowing stats about senior living marketing and sales.

Primo Solutions is a senior living mystery shopping company that has done over 150,000 mystery shops. So Mike has the data points to back up his stats.

You should be fully present in the sales process, but what does that really mean? Does it mean just silencing your phone when talking to a lead, or is there something more than that?

In this episode, Andrea Marchesotti, the national sales director for Artis Senior Living, walks us through what being "fully present" means for her team. 

When a community comes to you and says, "We have X or Y problem with our marketing," where do you start?

In this episode, I have a conversation with Rich Gordon who gives us his answer to that question.

Rich is the Vice President of Sales and Marketing for Solvere Living.

We all are in the business of creating amazing experiences for seniors. But I think we would all agree that we can improve.

That's why I invited Lee Tuchfarber to join our podcast.

Lee is the CEO of RENEW Senior Communities, and he has a lot of experience and passion for crafting incredible experiences for residents.

We want marketing and sales professionals to "get to 100% occupancy." But how do you do that?

David Haack, chief marketing officer for Cadence Senior Living, talks about how he helps his sales and marketing team be the best they can be.

Michelle Hamilton, chief operating officer at Commonwealth Senior Living, has a conversation with Luke about the most important thing that sales and marketing directors should think about: creating better relationships.

If we focus on making better relationships with seniors, their family members, prospects, and leads, everything else tends to take care of itself.

Allison Vanderford with Integrated Senior Lifestyles has done it all.

She's worked at a local community, she worked as a regional, and now she works as the Corporate Director of Sales.

She thought it would be a great opportunity to jump on our podcast to talk about how to make the jump from a community position to a regional position. And then how you can make the jump from a regional position to a corporate position.

Dallas has a conversation with Dan Daniel, president of D&D Moving and Storage.

Dan has worked with seniors and senior living communities, and he offers advice on what you can do to help seniors during this process.

1. How to help seniors get rid of stuff that won’t fit.
2. What can you, as the community, do to make moving easier.
3. What to look for in a mover.

What happens when the tour is over, and your potential resident and/or their family members walk out the door?

You know they're going to visit the other communities in town, so how can you stand out after the tour is over?

Julie Podewitz, CEO of Grow Your Occupancy, talks about the five things you can do to get more deposits after the tour is over. 

This is Julie's third time on our podcast and each time we chat with Julie, she gives us so many great nuggets of senior living marketing wisdom.

If you help sales professionals give tours or you give them yourself, this is the podcast episode for you.

Julie Podewitz, CEO of Grow Your Occupancy, talks about the five things you can do to give better tours in your senior living community.

This is Julie's second time on our podcast and each time we chat with Julie, she gives us so many great nuggets of senior living marketing wisdom.