Do you want to know what it takes to grow a successful business? In the first episode of ‘Behind The Experience’ we speak with Guy Greenstone to find out what it took to build international businesses including the Great Australian Beer Spectacular (GABS), Stomping Ground Brewery and The Local Taphouse. Guy shares what drives the core of his businesses and how they’re able to continually grow his brands authentically with the power of brand experiences.

“The thing that people really crave and look for these days is less about material possessions and the best car and the best gadget. What they’re really looking for is a lifetime worth of incredible experiences.” - Guy Greenstone

Guy and his business partners recently sold their International venture, GABS and we find out how they maintain the integrity of the brand throughout this critical, transitional stage.

You can connect with Guy and his endeavours at the following places:

www.stompingground.beer

www.gabsfestival.com

www.thelocal.com.au

Make sure to check out more from Sense at www.sensegroup.com.au

#4 Kristen Berman Behavioural Scientist and Founder of Irrational Labs

Behind The ExperienceBy Sense GroupMay 12, 2020