The SEO SAS Podcast

When it comes to SEO there is a lot of jargon that gets thrown around. If you are new to the industry, all this jargon can make things seem more complicated than they need to be. Don't worry, we've got your back, as in this week's episode we go through all the jargon and explain what it means. Covering everything from .htaccess Files to Latent Semantic Indexing (LSI) and Page Rank to Status Codes.

After this episode you'll no longer fear the jargon. Wave goodbye to those conversations where you feel like you're nodding along but inside thinking "what the f*ck?"

This week the girls discuss why thinking about intent is important when writing content and how it can help you to rank successfully in search engines such as Google.

In the words of Rand Fishkin (Founder of Moz), "Educate before you convert and find ways to filter for not right customers."

There is of course a feature and this time we find out how good Hannah is at deceiving Sarah and our listeners...

This week, Sarah interviews the lovely Mancunian, Paul Casey who is the Head Of Digital Strategy at Seventy7 based in Manchester. They discuss all things relating to SEO and strategy, the Darcey Bussell sh*t sandwich, leaky buckets, roller derby etc.

Of course there is a feature and Paul gets tested whether or not he is a true Mancunian or not...

Why is competitor research important when it comes to SEO? What's the best way to conduct this type of research? Is there a particular tool? This is all discussed in the week's episode of SEO SAS.

Sarah was in charge of the feature for this episode, we wonder what she will have Hannah doing? Only one way to find out...

Like any job, if you work in the SEO industry you will have ups and downs. During this episode, Hannah and Sarah discuss the best and worst things about being an SEO professional. 

Maybe you're toying with the idea of getting into SEO, you are already in the industry or you hire an external person to look after your SEO, everyone can get something from listening to the week's episode.

What is the worst job you can think of? The absolute worst? Well, it just so happens that Hannah has found the worst jobs in the world (thanks to a blog on Indeed) but in this week's feature has also thrown in some red herrings... can Sarah pick out the false jobs? How will you do?

If you are a frequent listener of SEO SAS, you'll know that Hannah bloody loves a good analogy. We even renamed the term 'han-analogy'. A loyal listener picked up on this and gave us their analogy about SEO. It was so good that we decided to dedicate a whole episode to analogies asking the SEO community to share theirs.

As ever there is a feature, wonder how well you will do?

In this episode the girls get involved with the age old debate about whether long or short content is better for SEO. Should you get hung up on word count and length or are there more important factors to consider when writing content that you want to rank in search engines.

This week's feature also has a very funny forfeit, which one of the girls totally knocks out of the park... you'll have to listen to find out what we mean!

In this episode the girls discuss one of the more recent Google algorithm updates Starmageddon and how it has affected product and business reviews. They also discuss reviews in general and why they are important for SEO.

In this week's feature we also find out how bloomin' good Hannah is at making up names for fake businesses... wonder how many you get wrong/right.

After both watching Carrie Rose flipping ace her talk, ‘How to get sexy AF PR to land sexy AF links no matter your budget or brand’ at Brighton SEO, the girls knew they just had to get her on the podcast and she agreed! Listen to this episode to get tips on link building, how to get journalists attention, whether relevancy works, what to measure etc. There’s also quite a lot of laughing…

Also with this week’s feature, you get to learn a lot about the girls… possibly a little too much…

Data, privacy and how much control we have over them are hot topics at the moment. Big companies are always coming into the spotlight relating to issues around these topics. So begs the question, can we trust Google? What data do they have on us? Do we have a choice anyway? This is all discussed on this week's episode.

Also, this time the feature is based around shocking Google facts, wonder how many you will get right? More importantly, how shocked will you be?

Mae-Lei King, SEO Account Executive at Croud, joins Hannah and Sarah on the podcast to talk about why page speed is so important when it comes to SEO, discussing the do's and don'ts, best tools, industry stats etc.

Hannah puts Mae-Lei and Sarah head to head in this weeks forfeit and tests their knowledge about the fastest animals on the planet. Did you know the fastest animal is Sarah's dog... no we joke of course it is a falcon. 

*Disclaimer* - our podcasts usually have a better sound quality but because of an office move we don't have access to our usual equipment. The quality of the content isn't affected though ;)

With Brighton SEO just around the corner, the girls chat to the lovely Jo Walters who helps to organise one of the UK's most popular and attended SEO event. They discuss previous events, the controversial grilling of John Mueller, speakers, what goes on behind the scenes, things to look forward to this September plus much, much more.

Hannah also has a fun feature up her sleeve, putting Sarah and Jo head to head with a forfeit in store for the loser...

*Disclaimer* - our podcasts usually have a better sound quality but because of an office move we don't have access to our usual equipment. The quality of the content isn't affected though ;)

This week the girls talk about how important SEO is for not only marketing strategy and marketing campaigns but also your brand and awareness. They will also cover how to measure brand SEO success and how it's not always the b-all and end-all. 

The episode ends with Sarah putting Hannah on the spot and testing her brand tagline knowledge... wonder how many you will get right?

It's not just birds that migrate, in this episode the girls discuss website migrations and give you a checklist to help ensure that you don't end up with an SEO nightmare on your hands.

As you probably guessed from the tenuous link at the start of the episode description, yes Sarah wrote it, but also the feature (which is everyone's favourite) is bird and migration related... We know you can't wait! ;)

In this episode the ladies discuss Sarah's hatred of cheese, sweet and savoury pies, user experience (UX), what role page speed plays in SEO and whether it affects rankings or not. All the very important things of course.

Like always there is a feature, an SEO SAS podcast wouldn't be the same without one, who do we think ends up being the loser? You'll have to listen to find out...

Does Social Media have an impact on SEO? This is always one of those ongoing debates in the SEO industry. Sarah and Hannah look at the facts and discuss their thoughts and opinions on the matter.

Also, this weeks forfeit involves the loser posting something random and embarrassing on Facebook... who do we reckon it is this week?

Link building will always be an important part of SEO, no matter what anyone says. In this episode, Hannah and Sarah discuss ideas of how you can build external links pointing to your website.

We also find out about Sarah's hatred for a popular TV show and this weeks feature has a horrendous forfeit...

This week the girls chat with Becky Simms from Reflect Digital. They cover a lot of different topics including her hatred of mushrooms, what its like running an agency, whats working in digital marketing, SEO, gamification etc.

They also put her through her paces, as no guest is safe from doing some sort of silly quiz...

In this episode, Sarah shares with Hannah and the listeners what she learnt from attending Search Leeds, which is a conference all about search and digital marketing. They discuss how to be creative, why most SEO audits are s**t, search listening, Google's data studio plus much more. They even touch on machine learning... 

This weeks feature will also make you giggle and question whether or not oxygen was invented... bet you're intrigued now?!

Pretty much says what it is on the tin. In this episode Sarah and Hannah discuss what makes someone good at SEO. Is it knowledge? Willingness to learn? Attending conferences? Listen to find out.

Also, seeing as it's only the second time using the new fancy equipment and Sarah is still obsessed with the sounds, it's no surprise that the forfeit of this weeks challenge involves them... 

Everyone has an opinion about SEO and what works well and doesn't work so well. With so many opinions floating around, there is no surprise that there are a few myths too. In this episode, Hannah and Sarah set out to debunk some of these myths. Clearing up somethings once and for all. 

Also, this weeks feature is a funny one... Seriously, Hannah about wets herself at one point. Bet we have your attention.

One of Hannah and Sarah's favourite SEO tools is website crawler screaming frog. Why? Well, it's awesome and even with the free version there's still so much you can do. Find out what by listening to this weeks podcast.

Oh and obviously, the feature this week is to do with frogs...

This week the girls talk about E-A-T. No, the thought of food has not got the better of them... Google bought out a core algorithm update in August last year (2018) which was coined the MEDIC update, this was followed by another core update in March this year (2019) called Florida 2. Following these updates, Google has said that websites need to focus on expertise, authorities and trustworthiness (E-A-T).

Of course there is a feature and a ridiculous forfeit... which gets a tad hazardous... Listen to find out how!

With 27% of the internet being powered by Wordpress, it's safe to say that it's the go to content management system (CMS) for people wanting to create a website. 

In this episode Sarah and Hannah discuss whether or not Wordpress is good or not for SEO, looking at both the pros and cons when building a website.

Also, this week Sarah is in charge of the feature and forfeit... who knows what she will have in store!

In the episode Hannah and Sarah give you an action plan for tackling Google's core algorithm update which happened in March. Have a listen to find out what the update focused on, how to check if your website has been impacted negatively and what you can do about it.

Also this week the feature gets a tad on the weird side... not so much the actual 'challenge' but more so the forfeit...

Hannah and Sarah reminisce about Brighton SEO, giving a brief overview of their favourite talks and speakers and what they took away from the conference. They also managed to convince a handful of speakers and the founder of Brighton SEO (Kelvin Newman) to give their top SEO tips, which they share during this episode.

How good is your knowledge about Brighton? Hannah also puts Sarah's knowledge about Brighton to the test. We wonder how well you do, you can guess how well Sarah does!

In this episode the ladies try to get inside Google's brain and discuss rank brain and neural matching.  Yes, this one gets slightly technical as we touch on AI and machine learning... but we promise that we will make it fun and interesting. 

There's also a special offer only for listeners, so if you like attending marketing conferences make sure to give this episode a listen!

Seeing as it's just around the corner, we thought we would discuss Brighton SEO. It is a pretty awesome conference after all. Sarah and Hannah go through the speakers and topics, what to expect from the day and how you can make the most out of the event.

If anything, just listen to hear Sarah failing hard at pronouncing people's names. The struggle is real!

Yes, in this episode Sarah and Hannah get a tad on the technical side and discuss all things canonicals... a lot of the time Hannah has to correct how Sarah pronounces the word, but she finally gets there in the end.

At the end of the episode we hope you come away feeling more confident about how to use canonicals and why they sometimes don't work, you'll definitely know how to say and spell it! 😉

This week, Hannah and Sarah discuss ways in which Moz's Domain Authority (DA), which has become an industry staple for reporting on link building efforts, can be both helpful yet hurtful.

Yes, bit of a controversial episode folks... if you like that kinda thing! ;)

In the episode we also talk about Moz's newly launched DA 2.0, which brings more accurate predictions of search performance. For more information follow this link: https://moz.com/domain-authority-2.0

In this episode, Sarah and Hannah invite local business owner David Garvin from 3DG Design to do a live SEO audit of his website. They look at all the technical aspects, looking at missed opportunities and ways that he can improve his rankings in search engines results.

Oh yeah... and the forfeits just keep getting weirder and weirder... this week involves animal noises. Hungry goats and disgruntled pandas, need we say more?

Somehow, Sarah and Hannah have managed to persuade yet another guest to join the podcast madness. This week, Ian Lockwood (Director at Boom Marketing) discusses common issues with E-Commerce and SEO, and what can be done about them e.g. discontinued products, internal linking etc.

Also, the forfeits just keep getting weirder and weirder... beatboxing is involved this time...

SEO mistakes are very easy to make. Even those of us who are experienced make them. In this episode, Sarah and Hannah discuss the most common mistakes and errors made, why they are common and how to avoid them.

Also, the forfeit this time around gets weird. Yeah, operatics are involved...

In this episode, Sarah and Hannah go into depth about common SEO issues. So, when things are happening which you probably aren't aware of but are causing issues with traffic coming to your website.

This weeks forfeit involves a plant-pot... need we say more...?

In this episode, Sarah and Hannah discuss times when you should get your SEO professional involved and why it's so important for the success of your website and ranking.

Also, this week the forfeit is the dreaded plank, but who will be the victim?

In this episode, Sarah and Hannah talk about link building, discussing everything from the differences between good and bad links to real life examples of how to actually acquire them for your website.

Oh and who do you reckon ends up doing the forfeit, which this week is press ups. Is your money on Sarah or Hannah?

In this episode, we discuss where to begin with SEO, as there is so much that can be done. For example, should you start with link building or focus on the content side of things?

Oh and guess who ends up doing power lunges as a forfeit...?

In this episode, Hannah and Sarah discuss SEO trends for 2019. Are links still important? What is the importance of E.A.T? Is site speed all that?

It's also time to get sassy, as Sarah steals something from Google (which makes a change)...