SEO Unplugged

Website migrations can and often do go wrong. In this episode, Natalia Witczyk goes through essential elements for successful website migrations and shares a couple of migration horror stories she's faced head-on.

It's hard to get buy-in without effective storytelling. In this episode, Silvia Martin shares her consulting and awards judging experience about what makes good SEO storytelling and some key things to consider.

Schema markup is one of the most fascinating areas of SEO. In this episode, Daniel K Cheung discusses various implications, strategies and use cases of schema markup for SEO.

SEO audits are not created equal. In this episode, Aleyda Solis explains how to approach SEO audits in an actionable way to get buy-in and results.

Did you know people paid cash for SEO in shady service stations? In this episode, Nick Wilsdon takes a trip down memory lane and shares what the industry was like in the early days.

Google Analytics 4 is significantly more advanced than UA (and it's here to stay). In this episode, Luke Carthy goes through the current state of GA4 and how the SEO industry can make the most of it.

Testing is crucial to find out what works and what doesn't in SEO. In this episode, Kyle Roof shares his top tips on setting up and leveraging reliable SEO tests & experiments.

Technical SEO can be difficult (if you don't prioritise). In this episode, Kristina Azarenko, a former SEO consultant and current SEO course creator, shares her top tips on prioritising technical SEO audit findings and provides her opinion on the future outlook of technical SEO.

Your network is your net worth. In this episode, Greta Koivikko, SEO Strategist at NOVOS, analyses her networking in SEO study and shares some helpful networking tips.

SEOs and developers are like fish and chips - great independently; awesome together. In this episode, Martin Splitt, Search Advocate at Google, deep dives into strengthening SEO and developer relationships and how both parties can collaborate more efficiently.

Semantic SEO is one of the hottest SEO topics right now. In this episode, Koray Tuğberk Gübür, Founder of Holistic SEO, goes into detail about how SEOs can optimise for semantic search engines and mentions some useful resources to learn and keep up with the future developments of semantic SEO.

Are you frustrated with the unreal expectations around SEO? Don't be scared! In this episode, Diana Richardson, Social Media & Community Manager at Semrush, provides solutions to possible challenges when talking to clients, including how to set SEO expectations and overcome anxiety.

Teamwork makes the dream work! In this episode, Helen Pollitt, a senior SEO manager with experience in both building and inheriting SEO teams, shares her top tips on hiring the right people, interview tips for applicants, keeping employees happy, and scaling teams effectively.

Who doesn't love a good ol' Google announcement? In this episode, George Nguyen, Director of SEO Editorial at Wix and former Editor at Search Engine Land, explains the various ways SEOs get Google's latest news, weighs in on how trustworthy they are and how feedback plays a part in shaping future updates.

Where would we be without community? In this episode, Nicole Ponce, Communications and Influencer Marketing Team Lead at Semrush, covers how the SEO community has evolved over time. Find out what the best platforms are to obtain SEO knowledge and where you can engage the most with members of the SEO community.

AI technology is coming - are you ready? In this episode, Mordy Oberstein, Head of SEO Branding at Wix, unravels Google MUM (Multitask Unified Model) and its impact on how SEOs should approach their strategies and content.

Tune in as Mordy paves the way for you to anticipate just how Google might think of topical authority so that you can get ahead of your competition on the SERP.

If content is king, then data is emperor. In this episode, Debbie Chew, SEO Specialist at Dialpad, discusses how data-led content can help take your link building to new heights.

Learn how Debbie used data-led content to build over 100 links from the likes of Business Insider, Statista and Namecheap. The best part is, you can do this too!