The Serenity Digital Podcast – Peace of Mind Digital Marketing, Explained

SEO is a time consuming task.

Making sure you've got things lined up correctly so Google and other search engines know more about you and your business and location and detailed information all being the same across many different sites, it can be a lot!

But at Serenity Digital, we believe in one thing, if you're going to DIY it, make it easy on yourself, spend time on a regular basis, and just do. If you can't, then outsource we know a guy!

Honestly, if you were to ask me right this second if a conversation about something tedious like citation building would be a great conversation, of course I'd say yes, but I'd be struggling to think about how it'd sound.

This week, Lindsay and John take time to discuss some of the things to consider when taking on this task of building your credibility through listing sites, and what to consider while doing this work. SEO is a game everyone can play, and if you're just starting out, what you have is time in your future. Make sure you make the best of it, and get everything in line so search engines know who you are, what you do, and how you can help people, and make it the same information across all these sites.

Keep up the great work, you're doing big things!

When you write a blog, or new pages of content on your site, is there a way you can package the blood sweat and tears when writing in a new package to be used in other locations!

Absolutely!

This week, John and Lindsay talk through some platforms, and other options when looking at where else can you share the content you've worked on.

For the most part, you really do need to be posting everywhere, but for those of us that can't, this podcast is for you!

We'd love to hear where you would like to post, and why.

If you're checking your analytics and all of a sudden you have Cranberries lyrics going through your head, this conversation is for you.

Zombie Pages

What are they, how do you stop them from multiplying, and is there a way to stop them in their tracks!

Pages that aren't giving you the traction you want can be very frustrating, so let's get you ahead of all this on your site.

If you keep it up, and make sure pages are rocking along with great speed, are engaging, and has good content, you should have traffic! Let's figure out why your site isn't grabbing attention and fix it head on.

(╯°□°）╯︵ ┻━┻

What's in your head? In your head?
Zombie, zombie, zombie-ie-ie-ie

I couldn't help myself.

Every once in a while, a brand looks to revamp, or overhaul their image. What does it take to change your name, domain, and brand overall.

Well...

I'm sure you guessed a lot. And you'd be right.

When it comes to changing your image online, it's actually a simple process, but theres things to be looking for!

We discuss, share some quick tips, and what to look for at a high level.

A brand change will take a lot, we're here for you through it all!

A powerful way to market your business to locals in your area. A focus on your business profiles, talking about yourself in ways that matter most to a smaller business owner that lives and works in the same area.

The team behind Serenity Digital have taken time to discuss key points that help your brand show up in your area.

Localized SEO really is for everyone, but If you have trouble seeing your location on the map packs when searching for your address or location online, some key changes in how you present your business or brand that really aren't too hard are within your grasp!

We're going to help make it seem a little easier.

Lindsay and John walk through key SEO tactics, focusing on your local area that will help you stand out. We hope you enjoy our discussion.

oh you mean slugs in your URL!

Great question!

Today on the podcast, Lindsay and John discuss something that is somewhat important to your SEO, how your URL works and the information in the slug of your URL!

A lot of times SEO is work done on hundreds of little things that paint a big picture. One of these things is organizing your site, and how your pages are portrayed with the actual information on the URL for each and every page.

Running a smaller site, you have some of the best opportunity to control this portion early on as you build, when you have a massive site with hundreds or thousands of pages, well it's a little harder, but still this is good work to be done for your website and helping drive more organic content your way.

Hope you enjoy our discussion of Slugs!

Everyone talks about "the new" algorithm" when it comes out on every platform, what we especially like about the changes here on LinkedIn recently!? It's very close to great SEO best practices.

Take a listen as we dive into some of the new, behind the changes on LinkedIn.

We're so happy you're here

This week on the Serenity Digital Podcast, Lindsay and John take a little time to stop down and discuss if having a transcript of your podcast of your video content, or anything else that requires audio is worth the work.

In Short it is, there are a few reasons as to why you would want to include this important information and tie it to your content, we delve into the specifics and it unlocks a conversation between the owners of Serenity Digital.

Transcript of this audio -> https://share.descript.com/view/yO5A3OKUa87

This week, the Serenity Digital team dive into more context about how to leverage AI with the content of your site.

As we've said before, AI is a tool to be used to help generate ideas, and a great tool to help with the empty page syndrome so easily found on every creatives computer when there's a deadline.

We'll dive into our thoughts on using AI for content writing, how to spot if an AI has written a blog, and what to watch for when you dive in and start using AI for your very own content creation.

Serenity Digital is here to help!

Pour a glass of something nice, sit back and enjoy our conversation!

What to ask!

What to know!

Key buzzwords to watch for!

Lindsay and John take time to talk about what's buzzy in the SEO world, what are terms you should know about SEO, and what to look for when talking to a potential agency that will do your SEO for you.

Knowledge is power after all!

Ok!

If you're looking at a blank sheet of paper, and wondering "what's a great way to write a blog for my business" This podcast is for you. This week we jump in and talk content writing, from the perspective of our main content writer here at Serenity Digital.

What is a good way to find what to write about, some quick tips about what to look for when writing content for your business, and if you're looking for some tools to use, we jump in and share how you can start doing some research that will help make that blank sheet of paper full of great questions and queries that you've written about the business you're in.

This is a conversation between the two owners of Serenity Digital all about content.

What You Should Ask For In Transparency and Results!

This week, John and Chris open the gate and discuss what you should know about digital marketing. Who owns your analytics? Does the agency REALLY have an exclusive tool that brings unreal results? How much information is proprietary when it's your marketing?

It's the podcast podcast! John and Chris delve into podcasting and its impact as a marketing tool. With the exponential growth of podcasts and the ever-increasing engagement from audiences, leveraging this medium has become a game-changer for businesses and brands alike.

Is it worth your time to do your business and marketing tasks yourself? Emails, schedules, and customer service can all be automated. John and Chris wonder in this episode, if there is an advantage of the human element? (Spoiler: yes)

Huge trends of business owners using AI to create content, author social posts and do topic research. What are the benefits of using the machine? Are you sacrificing quality for time? Get your prompts ready, as John and Chris talk AI!

Rank higher with these free tools and easy steps.

This week John and Chris talk about the before. Before your new visitors. Before you write that content. Before your victory dance. Begin with free tools, a little guidance and you can produce great online content now!

On this week's podcast, John and Chris dive into the world of e-commerce and discuss proven strategies to help businesses thrive in the digital marketplace. Whether you're a seasoned e-commerce professional or just starting your online journey, this episode is packed with insights to take your e-commerce game to the next level.

Digital advertising offers lots of tactic options and lots of different results. Is your campaign meeting your goals? Do you have clear goals? Can you have a conversation with your marketing team on where you need to be? What data matters? John Reynolds and Chris Baur discuss.

Everyone needs a friend. A partner, a sidekick, a trusted advisor. A knowledgeable guide through the valley of Omni Channel campaigns. Why do marketing agencies get a bad rap? John and Chris explore, defend and champion having an advocate in advertising.

With all eyes on Google Analytics and the transition to GA4, website data is top of mind. Bragging rights for high-trafficked pages is good, but following the customer journey from discovery to conversion using data is great. John and chris grab the charts and follow the stats on this week's Serenity Digital Podcast.

They say the first step is the hardest. One of the biggest challenges we see is step two and beyond. John Reynolds and Chris Baur discuss building sustainable, repeatable, and successful marketing habits!

The attention what? The attention economy refers to attention becoming a valuable resource in the digital age, where platforms and businesses vie for our limited attention spans. John Reynolds and Chris Baur talk about the good and bad in targeting and monetizing your "just one more" moments.

In this week's episode, John and Chris talk about the sometimes unfortunate negative perception business owners have of marketers. Was it a bad campaign? A nontrustworthy agency? Learn how to pick the best people for the job, and the best marketing for your needs!

Every marketer has told you the same old joke that goes like this, "If there was a silver bullet for marketing, I would be a millionaire"

There are no silver bullets or magical tools or secret codes to be found better online. John Reynolds and Chris Baur talk about Google's EEAT, good content, and library analogies.

One of the biggest questions we get is "How often should I post on social media for my business?" John Reynolds and Chris Baur tackle the number (it's not so complicated) and all the questions (maybe a little more complicated) in this week's Serenity Digital Podcast!

Google has been encouraging and reminding us to update our Analytics to GA4, and July 1st is the day you need to be upgraded. GA4 offers new features, new reporting, and new opportunities for you to improve your web presence! John Reynolds and Chris Baur talk about how to upgrade, new ways to measure traffic, and give you some ideas on how to use your new data.

You've been working hard on making sure your business is everything you've dreamed it would be. It's time to let the world see your hard work. Gain awareness, earn trust, and get new customers with consistent branding, messaging, and voice. Make it intentional, John and Chris from Serenity Digital talk about how.

This week marks the beginning of Spring, which means getting in and doing some much-needed cleaning. Here, John and Chris have 3 SEO-related housekeeping tips to make sure your business and brand are clean and ready to spring the new season! Check your profiles, redirect those broken pages, and start updating that content for growth!

There are a lot of acronyms in the digital space.  At the root of all of them is your CMS.  There are lots of options with strengths and challenges when choosing your Content Management System, and John Reynolds and Chris Baur go through the ABC's of a CMS.

Almost every flight of digital marketing comes with a 90-day asterisk.  "Give us 90 days to compile data and make optimizations" is what we've heard, and what we've said, but what does it mean?  Chris asks and John gives the lowdown on what we're optimizing and why it's important!

Serenity Digital owner John Reynolds and Director of Content and Brand Development Chris Baur are back and giving you the means to the ends of great content.  What is the tone of the content on your website?  Are there tools to help you learn about what you write about?  In this episode, we want to empower you and give you the tools to tell your story.

If only a sneaker company could come up with a motivating slogan to get people out to do things...

This week John Reynolds and Chris Baur talk about the biggest hurtle in creating online content, the "Do" step.  Not to be outdone by just doing, they also share the three-part process to not only do but do better!

In this week's episode of the Serenity Digital Podcast, we dive into digital ownership.  Who owns your website, your data, or your email list?  Does an agency own your traffic data?  A couple of questions and clarifications can set you up to be in control of all your business's data.  John Reynolds and Chris Baur explain and get ready to advocate for your data online!

You've worked hard at creating your business, do you trust its voice with someone else?  There are many tools and services to help your business grow with SEO, but are they helpful?  Bad branding and messaging can hurt the efforts.  John and Chris sit down to talk about when to DIY, freelance, and get the pros involved.

From the quality of your work to the ethics you hold, there are a number of different ways your business and brand is different from the rest.  When potential clients and consumers are comparing you to the competition, what sets you apart?  Realizing your own differentiators empowers you to create branding and messaging reflecting that.  John and Chris dive into what the difference can make!

With the New Year right around the corner,  it's a great time to look at what you are doing for marketing, and what your next steps should be.  What tactics are going to drive business?  What places are your future customers spending time online?  How much should you be spending on your marketing budget?

John and Chris give you a primer for the future!

Building your domain authority leads to more organic site traffic, well structured information on your website, and helps build the trust of potential clients.  Sound tough?   John and Chris give you tips on using SEO to have a strong and powerful presence online, and how to differentiate yourself from the competition.  The world is your oyster and we are your shucking knife.

This week John and Chris break down the why of everything.  Why market?  Why use digital marketing?  Why!

How many people have told you a story about people being served an ad online, and it was so specific they believed their phone was listening to you?  Chances are, they gave signals to the internet and some savvy business owner and marketing person was able to connect their message to them.  John and Chris give a 101 explanation of programmatic advertising.  DSPs, audiences and on line auctions for everyone.

In this episode we talk about business listings and reviews.  From all the information you need in your Google Business Profile to how and when to respond to reviews.  Let us help you take control of the way the internet sees your business.  

Interested in more?  Reach out at digitalbyserenity.com or John@digitalbyserenity.com

Today John and Chris tackle Social Media for your business.  An incredibly powerful tool to market, learn the nuance and power of the post.  Dive into how to get started, the difference between paid and organic posting, and how to build your brand online.  Plus, we touch upon the current state of the social media companies, and how that has an effect on your business.

From initial setup, consultation, content planning, execution and buy placing, Serenity Digital has the solutions to your social media needs.  Contact us today digitalbyserenity.com

John and Chris dig into the www's of your business' website.  The cornerstone of your online presence, your website can be the source of information, a place of education and the leader in conversion.  They give advice for the DIYers, and strategies we provide when you scale up!

Schedule your free consultation today, digitalbyserenity.com

In this episode, we talk about backlinks.  Helpful little pointers that tell search engines that you have a juicy bit of good information.  Should you be focused on them?  Should someone else be focused on them?  We also touch on toxic backlinks, which are just as scary as they sound.  You can contact us at digitalbyserenity.com, and thanks for listening!

Hello there.  It's episode 2 of the Serenity Digital Podcast - Peace of Mind Digital Marketing, Explained.  John and Chris are back, and taking a 10,000 foot view on what SEO is to us.   Back links, blogs and bots all explained.  It's a big world, let us help you find the right path.  What is right for you and your business?  Give a listen, and if you are interested in more?  Reach our for a free consultations with us.  https://digitalbyserenity.com