In this episode of Transforming CPG, we examine what brands can do to better serve the needs of Generation Z.

Sevendots Partner Stephen Factor and The Red Flower Factory's Karen Rickers discuss...

What makes Gen Z unique as a cohort?
What does Gen Z value?
How does Gen Z shop, play and engage with each other?
How important is advocacy and authenticity to Gen Z?
What should a new brand do to appeal to Gen Z?

Discover more from The Red Flower Factory, who can help educate you on serving the next generation of consumers:

This podcast is brought to you by Sevendots. We are a global consultancy of senior industry experts focused on helping CPG companies and brands grow. We enhance understanding on how to create mutual value for companies and consumers in a sustainable way over the long term.

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Transforming CPGBy SevendotsJan 23, 2024