The Smallholder Food Business Development Institute Podcast

Episode 3 Stop selling food, and start selling results

An episode of The Smallholder Food Business Development Institute Podcast

By Michele Pfannenstiel DVM
About
Join Dr. Michele Pfannenstiel, food safety expert, business coach, life coach and blow your own mind with possibility. What if there was a totally different way to do a food business? Where profitability was front and center and employees and senior management work together to build the business? At the Smallholder Food Business Development Institute, we show you how. We have the technical expertise for your trickiest questions and the tenacity to ask the hard ones. Make more money, know your business inside and out, sleep better and build the business the universe is calling you to build.
More places to listen
Join Dr. Michele Pfannenstiel, food safety expert, business coach, life coach and blow your own mind with possibility. What if there was a totally different way to do a food business? Where profitability was front and center and employees and senior management work together to build the business? At the Smallholder Food Business Development Institute, we show you how. We have the technical expertise for your trickiest questions and the tenacity to ask the hard ones. Make more money, know your business inside and out, sleep better and build the business the universe is calling you to build.
www.sfbdi.com/proofingbox

More places to listen

Episode 61 - The 5 pre steps to food safety planning series: Step 2
You've formed your team. Now what. Now you have to describe what you make. It shouldn't be hard...and yet.
31:30
December 5, 2019
Episode 60- Introduction to The Proofing Box- Leadership and Your Minimum Viable Product
Why is leadership tough? How have you go about solving your leadership problems and what hasn't worked? What is your MVP and how can you use this concept to drive your business forward?
27:34
November 28, 2019
Episode 59- Feeling Marginally Less Awful
Let's not shoot for the stars just yet... Let's just start with the 3 steps to feel marginally less awful
24:33
November 21, 2019
Episode 58- The 5 Presteps of Food Safety Planning Intro and Step 1
You've decided to embark on a food business. Now you need a food safety team. Why? Food safety is a team sport! Listen in for the history of food safety planning, how we got here, and how to start on your documented food safety plan.
36:21
November 15, 2019
Episode 57- Obvious Results
How do we look at the obvious results?  - Health - Wealth - Relationships Why do we look at the obvious results? Because telling ourselves truth, even if it is optional thoughts, creates clarity and allows us to manage our minds, which is the KEY asset in a business. When we serve up truth to ourselves, we have our own back. We learn that we belong to ourselves, and so many of us have a story of not belonging. Being vulnerable to the truth in our lives allows us to decide.
23:59
November 8, 2019
Episode 56- Feed and feeding of food animals
On today's episode we are going to cover what to feed your food animals. Primarily cattle and hogs. Let's get some feed biochemistry going my friends!
32:35
October 31, 2019
Episode 55- Questioning Assumptions
One of the best tools in my mind management toolkit is questioning assumptions. What assumptions do I make in around my thoughts? Asking this question takes thought work to the next level and can create massive breakthroughs in your life. Learn the 5 questions I ask myself during my own self coaching and work them into your life.
28:59
October 24, 2019
Episode 54- African Swine Fever
I've gotten a ton of questions on ASF. Well, here are some answers. The short version...if your pigs are blue and dying, call your state vet. The podcast covers a bit more than that though, so tune in!
45:45
October 17, 2019
Episode 53- Stop Hugging the Cactus
Guess what? Negative thoughts about everything...are totally optional. What would happen if you decided that your negative thoughts, when they happen, aren't serving you? Miracles, that's what. You'll feel like you lost 20# in an instant. Join me and learn how to stop hugging the cactus. Learn how dropping negativity builds assets and creates wealth (no, I am not kidding). Learn how I drop the negativity in my head It's an amazing episode!
32:13
October 10, 2019
Episode 52- On farm/initial production QA programs for animal based proteins.
Let's talk how you know you are making what you are making. It's through putting systems in place. Today we are talking on farm quality assurance systems, I promise they aren't as scary as you think! Join us to learn about PQA Plus, BQA, LQA, FQA Find out about the first, easy step you can take to create an on farm quality assurance system. Links from today's podcast: https://lambresourcecenter.com/wp-content/uploads/2015/10/2013-Updated-SSQA-Manual.pdf http://www.fao.org/3/X5624E/x5624e08.htm https://www.sfbdi.com/facilitywebinar https://www.bqa.org https://www.pork.org/certifications/pork-quality-assurance-plus
36:10
October 3, 2019
Episode 51- The Cost of Doing Nothing
When we choose anger over empowerment When we choose to avoid food safety planning by being angry it costs us a LOT It costs our health, our wealth, and our relationships. What is your inaction or your anger costing you?
28:35
September 27, 2019
Episode 50- Chemical Hygiene Plans
This is one of those topics where people just simply tune out. They know that they are supposed to do it, and they just don't. Why is that? Cause it is boring Cause it is hard (not really) Cause they are afraid of it Let's clear that up shall we?
22:57
September 19, 2019
Episode 49- Food Safety Behaviors
Food safety is all about action. Often times, we act first, believe second. So what are those actions? How do we actually mitigate risk? What does that mean for leading and serving ourselves, our teams and our customers?
28:43
September 12, 2019
Episode 48- Internal Audits
What could be more fun for a food facility than doing internal audits? Well, I love to do them, and now you can to! But seriously folks, internal audits are the difference between the results you have and the results you want. Why? Because if you decide to do the work, they allow you to show up to your product, process and people. Be brave my friends. Come learn how to serve up truth with internal audits.
29:58
September 6, 2019
Episode 47- Next level thinking
Join me on a trip through a thought download. What does it look like when I confront the thoughts that keep me up at night?  Thought work is a learned and learnable skill that requires vulnerability. Join me on this amazing journey.
15:21
August 29, 2019
Episode 46- Calibration
What if how you did calibration was how you did everything? Listen in and learn what I mean...
15:18
August 23, 2019
Episode 45- Finding Your Purpose
What does finding your purpose look like? Sit and think Health, Wealth, Relationships What are some themes that have run through your life? What does your future self think? How did I do it? Why bother at all?
22:33
August 16, 2019
Episode 44- Testing and Monitoring
Testing doesn't have to be complicated. I promise Join Dr. P as as she walks you thru both FSIS N60 testing and USDA/FDA environmental monitoring for Listeria.  If you are still overwhelmed, book a call and we'll get you straightened out https://www.sfbdi.com/applicationcall
28:43
August 9, 2019
Episode 43 - How to keep the doors open
A follow up to the emergency call y'all heard about last week. How do you keep the doors open? 1) Observe 2) Train 3) Act 4) Document Now you know how to keep the doors open.
19:01
August 2, 2019
Episode 42 - Wealth Creation encore
This is an encore presentation of Wealth Creation.... What would happen if you opened up your business plan and put Food Safety costs in there? The real costs?I kid you not, you would build wealth in your organization and your life by doing food safety well. You'll have a more realistic cost structure so that food safety costs don't smack you in the face. You'll find out that telling your financial truth builds wealth.  I promise, you'll have less anxiety and sleep better When you stand in your truth of what your business needs to succeed and thrive you will actually build the business that you were meant to build.
13:08
July 26, 2019
Episode 41- Stop Overeating part 2
How much time do you spend thinking about what you are going to eat next? Or regretting what you ate? How much time would you have if, say, you didn't do that? A lot. A lot more time to go out and solve the problems you were meant to solve in the world. Listen in to find out how, and stick around for the awesome download at the end!
26:52
July 18, 2019
Episode 40- Product Defect Waste
OK folks...do you even know what your product IS? Let's define that first. THEN let's talk about how to measure defects. What are the best ways to measure defects? Listen to the end to get the handout that is super easy to start with TODAY.
27:07
July 11, 2019
Episode 39- Stop Over Eating for Food Execs
I mean seriously, who else but Dr. P is gonna tackle stop over eating in the food industry. In this episode we talk about the reasons we over eat and how to bring awareness to your eating process.  And guess what? Feeling your feelings is the trick to everything.
21:20
July 4, 2019
Episode 38- The 8th Waste of Lean
You’ve heard me talk about the importance of lean processing before on the podcast and how following this methodology helps eliminate waste in your facility. But today we’re going to talk about the importance of one of those wastes specifically: The waste of human potential. Yes, you pay your employees to do a job and give them the tools they need to do it, but I’d like to ask you an important question: Are you getting the best work out of your people? If you don't engage an employee’s knowledge and expertise, how do you expect to improve the process? These people on the front lines are the most capable at identifying problem areas. And more importantly?  They can develop the solutions to your problems. Join me on the podcast this week where I talk about the importance of truly engaging and utilizing your employees so that you can eliminate waste and create sustainability and profit.
23:27
June 27, 2019
Episode 37 - What do you want to believe
Join me on the podcast this week where I talk about the unharnessed power of your beliefs. And how when you believe in the power of the future—YOUR future—you harness the power to decide who you want to be and how you want to grow your business.
28:05
June 20, 2019
Episode 36 - FDA Regulations and Foodpreneurs
Join me this week where I’ll cover what it means to be regulated by the FDA and the steps to take to be compliant. Plus, scroll down to download our handy white paper to help you get prepared.
20:13
June 13, 2019
Episode 35 - Shame, vulnerability, and courage
Join me this week on the podcast where we talk about the importance of managing your feelings and how working with a coach can set you up for true success when building your dream business.
19:49
June 6, 2019
Episode 34 - 5S your Facility Part II
This week is more of  Dr. P and Charlie Tidd discussing the basis of 5S in food manufacturing and how they can help you in your own facility.
25:13
May 29, 2019
Episode 33 - 5S your Facility
Join us this week on the podcast where Dr. P and Charlie Tidd talk about the basis of 5S in food manufacturing and how they can help you in your own facility.
19:29
May 23, 2019
Episode 32 - Courage and Commitment
Join me this week on the podcast where I’ll teach you the one thing that will allow you to summon the courage and commitment to be able to do absolutely anything you put your mind to.
17:49
May 16, 2019
Episode 31 - Facilities
Join me this week on the podcast where we talk about the amazing asset your facilities program is and how it, when invested in, builds wealth for your company.
20:44
May 9, 2019
Episode 30 - Failing ahead of time
Join me this week on the podcast where we’ll talk about how scheduling weekly epic fails allow you to become familiar—and ok with!—failure so you can reach your goals faster. Get ready for an amazing episode, folks!
21:26
May 2, 2019
Episode 29 - Decision making and failure
What if decisions were neutral? How fast would you make decisions if you knew that your life was going to be amazing no matter what? That you could do anything given any decision that you make? You'd make more money (indecision is the primary way that my clients waste money) You'd feel WAY better You'll sleep better because you'd know that you were doing it all just right How? Because you'd have decided that the way you decided, was just right for you. Don't fall into the trap that it is the result that tells you if the decision was good or bad. Because it isn't. It is what you THINK about the result that makes it good or bad. So go ahead. Make decisions. It's amazing.
15:39
April 26, 2019
Episode 28 - Impossible Goals
      You can live in your future, even when you don’t know the how. Crazy ehh? Here's what we are going to do today: 1. Decide on your impossible goal 2. Write it down 3. Schedule actions over the next month where you’ll fail forward 4. Coach yourself on what happened   We are in business, when you fail forward, you are going  to learn so much and do everything so much faster you’ll get to profit faster you'll have less anxiety you'll sleep better you'll learn to stand in discomfort in service of your goal you can meet your goals without knowing the how
21:52
April 18, 2019
Episode 27 - Having the hard conversations
Dr. Pfannenstiel appeared on the Exemplar Global Food Safety Expo to teach STRIVE. This powerful tool allows anyone to solve any problem at work by addressing the root cause of problems...our thoughts.
37:48
April 11, 2019
Episode 26 Trace and Lotting
What if you could  track things from your customer to your supplier? After this episode you are going to know to to know where everything is! You are going to find out way more about your inventory and inventory cost that you thought possible  This will lead to Much less anxiety and much better sleep Do lotting well and you will drive waste out of the system and create profitability.
17:47
April 4, 2019
Episode 25 - The Value of Coaching
Approaching your life and your business with openness and intentionality will help you achieve the results that you want.
22:03
April 2, 2019
Episode 24 - Receiving, refrigeration, and storage
When you do receiving, refrigeration, and storage right, you will be vastly more efficient. You will have higher profit margins. You will be more secure that all your cold storage is cold. You will sleep better. You will have time to do other, more interesting things to drive growth in your business (and not in your cooler).
22:00
March 22, 2019
Minisode 2: Stop overdrinking for foodpreneurs
Do you overdrink? Do you not want to. Listen in to find out how we tackle overdrinking here at SFBDI
13:19
March 17, 2019
Episode 23- Time management
Foodpreneurs This week, we are covering time management Why? When you show up to getting your stuff done, you will make more money. Not only that you’ll make more profit because you will be vastly more   efficient by making decisions ahead of time You will have more emotional energy for the things you want to do. You’ll have more capacity to think and drive creativity You will have so much less anxiety  You will not only be building the business you are meant to build, you’ll be building the life you were meant to build You can do it. Learn how
29:29
March 14, 2019
Episode 22- Tech talk: Preventive and Productive Maintenance
Maintenance, I get it, it's a pain. But if you follow the plan and do it, here's your results... Have   more uptime   More uptime equals more profit   More uptime means you have more emotional energy to go and do the stuff that   drives your business forward   Sleep better because your machinery is working   Create the production system you want and need   Shift the way you think about maintenance and bring uptime into your life
26:16
March 7, 2019
Episode 21- Emotional Adulthood
When you rely on yourself to feel good, you have better ideas to drive your own prosperity When you stop relying on other people, on circumstances to make you feel good,   you will take control of yourself and your own feelings You are going to become aware of what your feelings feel like in your body. What it feels like when you  surrender power to someone else When you leave emotional  childhood and step into emotional adulthood, everything changes. You ARE the person the universe calls you to be.
24:08
February 28, 2019
Episode 20- Tech Talk: Observations
What would happen if you found out how things really work in your facility?? Observations help you learn your truth. Truth creates wealth Standing around observing people in your facility? Teaches you to be brave. Being brave at work changes everything. Did you know observations actually build core strength? cause standing around and actively observing is actually pretty isometric! Foodpreneurs...being in your truth allows you to build the business you   were meant to build. Be brave and build it
25:06
February 21, 2019
Episode 19- Manuals and boundaries
What are manuals and boundaries? What if you could release people, including yourself from them What if you let go of all the manuals; see people how they really are, see yourself for how you really are. See reality for what it is.   I've got to say the financial benefits of not arguing with reality are pretty awesome. You spend your time on stuff making money When you drop your manual for yourself, you take a massive   step of living free from shame. You'll get so much better sleep Believe me, showing up to the world as who you are is amazing. Join us.
19:02
February 14, 2019
Episode 18- Tech Talk: Hazards and hazard based plans
Today we are going to clear up what we mean by hazards and hazard based plans. Then, let's get some clarity on what is and is not a HACCP plan   Next, decide on whether or not you need a HACCP or preventive controls plan. Remember, decision making is wealth making.   What if you could feel like you understand where you are in your hazard based food safety planning by actually thinking and understanding the process? Amazing!   Of course, you'll sleep better because you know you are controlling   your hazards (which you must do, HACCP plan or no)   When you understand hazard and hazard based food safety plans you'll stand in your truth of where your business is and make amazing decisions from there.
31:32
February 7, 2019
Episode 17- Food safety as wealth creation in your business
What would happen if you opened up your business plan and put Food Safety costs in there? The real costs? I kid you not, you would build wealth in your organization and your life by doing   food safety well You'll have a more realistic cost structure so that food safety costs don't smack you in the face. You'll find out that telling your financial truth builds wealth.  I promise, you'll have less anxiety and sleep better When you stand in your truth of what your business needs to succeed and thrive you will actually build the business that you were meant to build.
13:35
January 31, 2019
Episode 16- Tech Talk: Corrective Actions and Preventive Actions
How you do corrective actions is the metric of your food   safety culture At the end of this episode you can download the CAPA Program, so stick around! Do you stand in the truth of your organization? When you do, you will make decisions faster. Faster decision making means getting through issues faster and wasting less time. You'll have less reputational damage whether internal or external reputation! The faster you show up to your truth, the better you will feel. You will sleep better and have less anxiety Folks, there is no substitute for standing in your truth Learn how.
21:23
January 24, 2019
Minisode 2: Thinking overwork
Are you over thinking your problems in lieu of being uncomfortable in the actions of solving your problem? Think, feel, act, fail, learn, grow.
03:40
January 24, 2019
Minisode 1: What sets your heart on fire?
As we move into the new year, ask yourself: - what do you want to be an example of? - how do you want to show up in the world?
07:45
January 20, 2019
Episode 15- Entrepreneurship mindset
What is the Entrepreneur Mindset magic formula? (hint, it is deceptively simple, but not easy) A flexible mind is your greatest asset as an entrepreneur.   Doing your thought work is the quickest way to get from point A to point B   You will have clarity on who you are and where you are going.   You will make decisions faster and make more money   You will have authority and agency in your own life   I promise, you'll sleep better Show up to yourself and your business the way that you are supposed to show up. Find out how.
15:39
January 17, 2019
Episode 14- Lean Manufacturing. We have GOT to talk about this in small food.
Foodpreneurs, today, we are going to introduce lean manufacturing into   local food Learn how to take the 8 wastes of lean, and observe your processes to drive dramatic results. You are going to see your facility in a whole new light. When you waste less, you reduce expenses and increase profit. It is pretty much that simple. The clarity lean processes bring you is unsurpassed.  Efficient business where people are clear about what’s being made, where they are going and what they are doing are businesses that can live into the future.
28:38
January 11, 2019
Episode 13- Buffering
Buffering is when we use external things to change how we feel emotionally. It’s something we do to keep from fully experiencing our lives, to hide from reality, to procrastinate, to not show up and face the music and face ourselves and our feelings. We don’t want to face the truth of our lives because we don’t want to experience any type of negative emotion. We feel entitled to feel happiness and pleasure all of the time. We feel entitled because we have been TAUGHT that we are supposed to be happy all the time. When we aren’t happy all the time, we think something is wrong. And then we buffer to stop feeling like something is wrong in our lives. But, when you stop buffering,  you move to the 50:50 balance that most of life is. You stop using your limited mental energy on the false pleasures buffering provides and instead use it on what drives your life forward and gives it meaning. 
16:53
January 4, 2019
Episode 11: Time Management
What if we could stand in discomfort and make massive progress? People who are willing to stand in discomfort are able to do anything Imagine: You will stop beating yourself up and telling yourself you’ll get things done, cause you’ll actually get things done You'll sleep like a baby (though, given how my kids sometimes slept, I think we should change this phrase to you'll sleep like a teenager on a Sunday morning) You will show up to the world the way you were meant to
14:41
December 31, 2018
Episode 4: Tech Talk- Supplier Approvals
Garbage in, garbage out folks. What supplies do you use in your food and how are your customers mitigating the risk of your food? Learn what everyone needs to know from meat and poultry, to fish to produce, and everything in between!
30:57
December 31, 2018
Episode 12 Tech Talk: Verification and Validation
Verification and Validation, they are a headache and half to most folks. You've written your food safety plan, and now you have even more work? Seriously??  So how do we actually do verification and validation? It is actually pretty simple:  Figure out what you said you were going to do Figure out if you did it Fix it if you didn’t.   This brings clarity.   Writing down what you said you were going to do = being   decisive. Being decisive = making more money   Stand in a place of clarity and know your truth   Be more calm and centered and know your own discomfort   Being sure of yourself is incomparable, you will build what you were meant to build when you create clarity in your business and in your life.
20:20
December 28, 2018
Episode 10 Tech Talk: How to survive a recall.
What if during a recall you thought "I can handle anything" Learn how to manage your mind to: - Reduce the time associated with a recall and save money - Change your entire outlook on how a recall affects your business - Actually get some sleep and stop worrying even during the recall - Know, without a shadow of a doubt, that you can handle anything
27:06
December 14, 2018
Episode 9- Future Focus
Are you creating a future built on your past? Or do you want to create a future based on who you are going to be in the world when you have the results you want. Listen in and learn how.
12:05
December 7, 2018
Episode 8- Audits for fun and profit!
Let's talk audits. Do you need one? What kind are there? When should you get one?
19:01
November 30, 2018
Episode 7: S.T.R.I.V.E
How do you overcome all the obstacles in your business and your life? Through S.T.RI.V.E. Join us on this amazing journey
29:47
November 16, 2018
Episode 6: Tech Talk: Sanitation!
Cleaning and sanitation. There's no substitute for understanding your process and doing it right. Learn how. And then, go download our pre-op checklist
19:55
November 9, 2018
Episode 5- Get more clients and make more money
Learn the system I've used to grow my business by 50%, year after year. I am not kidding.
30:45
November 2, 2018
Episode 3 Stop selling food, and start selling results
Stop selling food, start selling results Let's talk about why people don't buy food and why your sales conversations are super frustrating Don't you wish you could get to your target market so you can make more money/sell more product to those who want your awesome food? What if you confidently understood and served your target market? You'd sleep better, make more money and build the business you were meant to build.
18:25
October 17, 2018
Episode 2 Tech Talk: GMPs
Are you creating the conditions to create safe food? Well, that's what GMPs do! Tune in to find out the actions you need to take to make a difference. Listeners that stick out through the end will find out how to get our special bonus Facilities SOP!
35:40
October 17, 2018
Episode 1 Intros and The Model
Guess what? Falling into overwhelm and confusion is EXPENSIVE. What if you could Understand how the facts of the world around us, our thoughts, feelings, actions and results are related? You could looking at yourself and look at your surroundings and not freak out. Imagine a life with less anxiety. Imagine a life being free from past limitations to create the business they've always dreamed of.
25:35
October 17, 2018
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