The Smallholder Food Business Development Institute Podcast
By Michele Pfannenstiel DVM
Join Dr. Michele Pfannenstiel, food safety expert, business coach, life coach and blow your own mind with possibility. What if there was a totally different way to do a food business? Where profitability was front and center and employees and senior management work together to build the business? At the Smallholder Food Business Development Institute, we show you how. We have the technical expertise for your trickiest questions and the tenacity to ask the hard ones. Make more money, know your business inside and out, sleep better and build the business the universe is calling you to build.
In the 6 step framework I introduced in Episode 103 I said it can be used for anything. Well, today we are going to deploy it for how to keep on keepin' on as COVID is our reality for some time.
Today's episode will go over who is on your response team, what the scope of the problem is, who solutions apply to, what the heck the solutions are and the steps for implementation and continuous process improvement.
This is a very important episode folks. Tune in, take notes and think.
Matthew is one of my favorite people and I am delighted to speak with him about his journey.
He and I have worked together on a number of projects. His wisdom and care and heart centeredness in the agricultural world is a breath of fresh air for entrepreneurs everywhere.
Need more goodness? Check out his brand new podcast on Heritage Radio Network: Jupiter's Almanac
Do you do what you say you are going to do and is it helpful...
I am sorry to say that it isn't enough to just write your HACCP plan.
You've got to make sure it works.
And you've got to make sure all the SOPs that support it work to.
You do that by doing a 90d validation.
Learn how and where you can get more help on this episode.
If you are a company trying to pass an audit...tune in because you need a food fraud vulnerability assessment. And I got a program for that.
In today's episode we are going to cover...
What is food fraud?
What are the commonly adulterated foods?
How do you do a food fraud assessment?
Ready for the next 100 episodes? Because I am.
Let's set the stage though...
You've got 'em. You love setting them, they feel awesome.
Are you using them to beat the stuffing out of yourself?
Which makes you feel bad.
So you set more goals for yourself because that makes you feel good and productive.
Welcome to The High Achiever Goal Cycle.
Let's get off that hamster wheel and onto running awesome businesses.
Listen in, and start observing where you are doing all.the.things. and whether or not that is working for you.
Then join us over on The Proofing Box (the FREE Facebook group) and let's talk about the goals.
Over the course of the next 100 episodes we are going to talk about food safety and business planning
What's not working
And what are we going to do differently.
Are you ready for a 3rd party audit? Well, if you've ever wondered what you need to do to prep, this is the episode for you. Join me as I interview 2 auditors from ASI on what goes into an audit and what you can do to make the whole process easier.
When I last covered testing and environmental monitoring we talked a lot about the how of what you do...
Today we talk about the why...
Doing product testing and environmental monitoring well gives a lot of insight into your food safety culture. Get on board with how to do the testing and what it means for your company.
How much time do you spend in preventive maintenance...and how much in urgent and emergency maintenance...
Next question...how awful does all that emergency maintenance feel. Awful, right? What if you instituted PM and made this all suck less?
What if your maintenance dept had FUN at work once in a while? Imagine how much more they'd get done my friend!
Join my on this week's episode live on The Proofing Box and let's talk about how to make that happen.
I say HACCP, you say HACCP...and we mean different things...
Crazy, I know. But join me for this podcast and learn about the vocabulary! Let's clear all that up so that you can get your plans written!
You food changes lives.
How do I know this? Because it's changed mine. Yours, my clients, the whole smallholder food movement...it changes lives.
And changing lives is tough work and requires a lot of you. And when the going is rough, I want you to think about the opportunity you have to be a product of your product. I am going to tell you how that process works with me, and how you can incorporate that into not only your every day work, but your SOPs and how you work in your business.
We talk a lot about goal setting around here and it is easy to go down the rabbit hole of attachment to goals.
Commitment though, is much more powerful.
Both can be useful, but commitment will get you everywhere, where as attachment doesn't.
Tune in to learn the difference.
And when you are ready to commit...book a call.
Let's diving into your relationship with yourself...what are the things you build your life on? Are they what you want to bring forward into your future?
The foundations of freedom and opportunity are pretty simple...
When we work to understand these we build assets. PERSONAL assets....
1) Your relationship with yourself
2) Your relationship with others
3) The products of your life
4) The processes of your life
5) The capital in your life
Where are you with the personal assets in your life?
Vets- listen up!
This vet is talking to another awesome vet this week. Matt runs Vet Pivot, works in finance and is the walking definition of amazing.
We cover lots of awesome stuff for non vets in this one as well, so you will all want to tune in!
Talking finance and small business today on the podcast.
We've got a fun interview with John Stoj out of Sandy Springs, GA. He's a whiz at all things finance for small business.
Finance and the world we live in today is no easy task, but John makes it wicked fun.
Last week I talked about the mindset around racial justice.
This week is the how.
- Learn how to go through a SOP so that it works for you.
- Learn the 3 key pieces of implementing an Inclusive Excellence SOP.
Need the SOP? Join us at the Proofing Box...it's in the files section
The goals of Inclusive Excellence are
- to center to conversations of our colleagues of color and other cultures in ways that they wish to be centered
- to be an example of what is possible when we dig into discomfort
- to be an example of what a white woman can do to be part of the conversation and be brave and make mistakes
Join me for the transformation
Join us for this fascinating interview with Paula Horne, entrepreneur extraordinaire.
Learn how she's transitioned out of the military and into a world of hot sauce.
Our conversation is fun and chock full of what you need to know as you are getting your business started.
I get it...you think monitoring and verification is wicked boring/tedious/hell of a lot of work
Here's the deal, you can change your whole outlook on your business by approaching monitoring and verifications as activities that create wealth, community and compliance.
Join us to learn how and the dive into those question by joining us on The Proofing Box. https://www.facebook.com/groups/proofingbox/
Jeff Hahn is the owner and principal of Hahn Public. Jeff focuses on brand crafting, message development and crisis communications and I ask you...how desperately is that needed right now?
Grab a pen and be prepared to take notes on how you can lead through effective communications. This is so important right now.
As local food has its moment, we are finding out a LOT about value and pricing.
What do we mean when we say value? How are making sure you are delivering value to your customers? How does that affect your profit?
Grab your pen, paper and brain and let's find out.
How does something so prosaic as trace and lotting create wealth and freedom?
Such a great question, I am glad you asked! Because this episode will not only tell you how freedom lies on the other end of a functioning trace and lot program, but, how to do one.
It's VASTLY easier than you think. So get to work.
Want help with that? Book a call with Dr. P to get into the Power Group for May. 90 days to build the foundation of your business.
Are you ready to get your time management game on?
Join me for an amazing interview with Christina Roman of Pique Coaching
She's an expert at helping you focus and get your work done, quite getting distracted and get the results you want in your business and life
There are so many questions out there about mobile slaughter, and this episode is all about answers...
Water/sewage- and errata here...I am off by an order of magnitude it is 0.3 gallons of water per pound of value added processing.
Join us at The Proofing Box with questions.
Join us as Dr. P talks to Sheila Austin. Sheila is doing some really interesting things in small ruminants in FL.
Her experience and insight is invaluable if you are thinking about going into processing.
I have a radically new approach to regional food supply chains. This is information that our communities need, right now.
How do you approach your supply chain?
How do you manage your supply chain?
What if it isn't all as hard as you think?
In this week's episode we are covering some discussion about corona virus to start and then we are diving into justification for decisions in your hazard analysis.
Really...why are hazards NRLTO or RLTO?
Even know what that means? Well listen in and find out!
Felicia is an amazing coach who really gets performance. She started her coaching business from a conversation about clean eating and body image. Do you know what conversation your target market is having about their foods? Tune in to find out.
Anxiety. It might actually be a public health crisis. I have anxiety, you might, or someone you know and love might. Join us for a magical conversation with Kelly, a superb life coach who focuses on transforming anxiety from something terrible...to something you can live with.
We've gone through the five pre-steps of HACCP and now we are on to the meat of the matter as it were.
And here is where everyone gets stopped. Stopped in confusion and overwhelm and regulations and AIGH ISN'T THIS SUPPOSED TO BE A CCP.
That overwhelm all comes from a fear that you are going to do it wrong and nothing is going to work and all your efforts will be for nothing.
Stop. Breathe. I get it. I've been there. I was once new at this too.
Listen, you aren't writing the Bible or any other Holy Book. You are writing a food safety plan. It is ok if it isn't right on the first or even 10th try. It won't be. Write it anyway. Write it in fear and loathing and failure. Know that is what you are going to feel when you write a hazard analysis. Plan on it. It is the tax you get to pay for building the business of your dreams.
Branding. Live by it.
If your brand ain't working for you, it ain't working.
Join us as I chat with David Lemley of Retail Voodoo on how to get your brand squared away.
And then of course, it is off to the welders with you so you can get one for your cattle! JK, we freeze brand them now.
I get it, folks are worried. But, listen, this doesn't have to overwhelm you. Simple measures around handwashing and biosecurity are the name of the game.
If you've got questions head on over to The Proofing Box and ask 'em!
A verified Process Flow Diagram. You either have it or you don't. Many is the time I've walked through a plant and said "did anyone actually LOOK at this?" because "umm, no" is usually the answer.
Let's fix that shall we?
Are you ready to create results? Leaders create results.
What would your life look like if you stepped into leading yourself?
It sounds simple, and it can be. But, acknowledging and stepping into your own leadership is a profound journey.
Local food needs leaders, it needs you.
Join me on this journey, won't you?
In this episode I go over the STRIVE questions and the thought management process that I use to create trust and credibility. It doesn't matter what you are selling, you need to manage your mind to achieve the results you are looking for.
Join me with Charlie Tidd (my awesome brother) as we talk about managing inventory inputs.
This episode is going to change everything about how you see all that stuff stacked up in your walkins, your coolers and freezers.
Step 3 of pre planning for success is understanding your customer and understanding how your customer consumes your food.
The bigger question here is how are you providing value to your customer, and then tying that value to your food safety plan.
An encore presentation of our 5s discussion with Charles Tidd.
Join us this week on the podcast where Dr. P and Charlie Tidd talk about the basis of 5S in food manufacturing and how they can help you in your own facility.
You've decided to embark on a food business.
Now you need a food safety team.
Food safety is a team sport!
Listen in for the history of food safety planning, how we got here, and how to start on your documented food safety plan.
How do we look at the obvious results?
Why do we look at the obvious results? Because telling ourselves truth, even if it is optional thoughts, creates clarity and allows us to manage our minds, which is the KEY asset in a business.
When we serve up truth to ourselves, we have our own back. We learn that we belong to ourselves, and so many of us have a story of not belonging. Being vulnerable to the truth in our lives allows us to decide.
One of the best tools in my mind management toolkit is questioning assumptions. What assumptions do I make in around my thoughts? Asking this question takes thought work to the next level and can create massive breakthroughs in your life.
Learn the 5 questions I ask myself during my own self coaching and work them into your life.
I've gotten a ton of questions on ASF. Well, here are some answers.
The short version...if your pigs are blue and dying, call your state vet.
The podcast covers a bit more than that though, so tune in!
Guess what? Negative thoughts about everything...are totally optional.
What would happen if you decided that your negative thoughts, when they happen, aren't serving you?
Miracles, that's what. You'll feel like you lost 20# in an instant.
Join me and learn how to stop hugging the cactus.
Learn how dropping negativity builds assets and creates wealth (no, I am not kidding).
Learn how I drop the negativity in my head
It's an amazing episode!
Let's talk how you know you are making what you are making.
It's through putting systems in place.
Today we are talking on farm quality assurance systems, I promise they aren't as scary as you think!
Join us to learn about PQA Plus, BQA, LQA, FQA
Find out about the first, easy step you can take to create an on farm quality assurance system.
Links from today's podcast:
When we choose anger over empowerment
When we choose to avoid food safety planning by being angry it costs us a LOT
It costs our health, our wealth, and our relationships.
What is your inaction or your anger costing you?
This is one of those topics where people just simply tune out. They know that they are supposed to do it, and they just don't.
Why is that?
Cause it is boring
Cause it is hard (not really)
Cause they are afraid of it
Let's clear that up shall we?
Food safety is all about action.
Often times, we act first, believe second.
So what are those actions? How do we actually mitigate risk?
What does that mean for leading and serving ourselves, our teams and our customers?
What could be more fun for a food facility than doing internal audits? Well, I love to do them, and now you can to!
But seriously folks, internal audits are the difference between the results you have and the results you want.
Why? Because if you decide to do the work, they allow you to show up to your product, process and people.
Be brave my friends.
Come learn how to serve up truth with internal audits.
Join me on a trip through a thought download. What does it look like when I confront the thoughts that keep me up at night?
Thought work is a learned and learnable skill that requires vulnerability. Join me on this amazing journey.
What does finding your purpose look like?
Sit and think
Health, Wealth, Relationships
What are some themes that have run through your life?
What does your future self think?
How did I do it?
Why bother at all?
Testing doesn't have to be complicated. I promise
Join Dr. P as as she walks you thru both FSIS N60 testing and USDA/FDA environmental monitoring for Listeria.
If you are still overwhelmed, book a call and we'll get you straightened out
This is an encore presentation of Wealth Creation....
What would happen if you opened up your business plan and put Food Safety costs in there? The real costs?I kid you not, you would build wealth in your organization and your life by doing food safety well. You'll have a more realistic cost structure so that food safety costs don't smack you in the face.
You'll find out that telling your financial truth builds wealth.
I promise, you'll have less anxiety and sleep better
When you stand in your truth of what your business needs to succeed and thrive you will actually build the business that you were meant to build.
How much time do you spend thinking about what you are going to eat next? Or regretting what you ate?
How much time would you have if, say, you didn't do that?
A lot more time to go out and solve the problems you were meant to solve in the world.
Listen in to find out how, and stick around for the awesome download at the end!
OK folks...do you even know what your product IS? Let's define that first.
THEN let's talk about how to measure defects.
What are the best ways to measure defects?
Listen to the end to get the handout that is super easy to start with TODAY.
I mean seriously, who else but Dr. P is gonna tackle stop over eating in the food industry.
In this episode we talk about the reasons we over eat and how to bring awareness to your eating process.
And guess what? Feeling your feelings is the trick to everything.
You’ve heard me talk about the importance of lean processing before on the podcast and how following this methodology helps eliminate waste in your facility. But today we’re going to talk about the importance of one of those wastes specifically:
The waste of human potential.
Yes, you pay your employees to do a job and give them the tools they need to do it, but I’d like to ask you an important question:
Are you getting the best work out of your people?
If you don't engage an employee’s knowledge and expertise, how do you expect to improve the process? These people on the front lines are the most capable at identifying problem areas. And more importantly?
They can develop the solutions to your problems.
Join me on the podcast this week where I talk about the importance of truly engaging and utilizing your employees so that you can eliminate waste and create sustainability and profit.
Join me on the podcast this week where I talk about the unharnessed power of your beliefs. And how when you believe in the power of the future—YOUR future—you harness the power to decide who you want to be and how you want to grow your business.
Join me this week on the podcast where we’ll talk about how scheduling weekly epic fails allow you to become familiar—and ok with!—failure so you can reach your goals faster. Get ready for an amazing episode, folks!
What if decisions were neutral?
How fast would you make decisions if you knew that your life was going to be amazing no matter what? That you could do anything given any decision that you make?
You'd make more money (indecision is the primary way that my clients waste money)
You'd feel WAY better
You'll sleep better because you'd know that you were doing it all just right
How? Because you'd have decided that the way you decided, was just right for you.
Don't fall into the trap that it is the result that tells you if the decision was good or bad. Because it isn't. It is what you THINK about the result that makes it good or bad.
So go ahead. Make decisions. It's amazing.
You can live in your future, even when you don’t know the how. Crazy ehh?
Here's what we are going to do today:
1. Decide on your impossible goal
2. Write it down
3. Schedule actions over the next month where you’ll fail forward
4. Coach yourself on what happened
We are in business, when you fail forward, you are going to learn so much and do everything so much faster
you’ll get to profit faster
you'll have less anxiety
you'll sleep better
you'll learn to stand in discomfort in service of your goal
you can meet your goals without knowing the how
Dr. Pfannenstiel appeared on the Exemplar Global Food Safety Expo to teach STRIVE.
This powerful tool allows anyone to solve any problem at work by addressing the root cause of problems...our thoughts.
What if you could track things from your customer to your supplier?
After this episode you are going to know to to know where everything is!
You are going to find out way more about your inventory and inventory cost that you thought possible
This will lead to
Much less anxiety and much better sleep
Do lotting well and you will drive waste out of the system and create profitability.
When you do receiving, refrigeration, and storage right, you will be vastly more efficient.
You will have higher profit margins.
You will be more secure that all your cold storage is cold.
You will sleep better.
You will have time to do other, more interesting things to drive growth in your business (and not in your cooler).
This week, we are covering time management
When you show up to getting your stuff done, you will make more money. Not only that you’ll make more profit because you will be vastly more efficient by making decisions ahead of time
You will have more emotional energy for the things you want to do. You’ll have more capacity to think and drive creativity
You will have so much less anxiety
You will not only be building the business you are meant to build, you’ll be building the life you were meant to build
You can do it. Learn how
Maintenance, I get it, it's a pain. But if you follow the plan and do it, here's your results...
Have more uptime
More uptime equals more profit
More uptime means you have more emotional energy to go and do the stuff that drives your business forward
Sleep better because your machinery is working
Create the production system you want and need
Shift the way you think about maintenance and bring uptime into your life
When you rely on yourself to feel good, you have better ideas to drive your own prosperity
When you stop relying on other people, on circumstances to make you feel good, you will take control of yourself and your own feelings
You are going to become aware of what your feelings feel like in your body. What it feels like when you surrender power to someone else
When you leave emotional childhood and step into emotional adulthood, everything changes. You ARE the person the universe calls you to be.
What would happen if you found out how things really work in your facility??
Observations help you learn your truth. Truth creates wealth
Standing around observing people in your facility? Teaches you to be brave. Being brave at work changes everything.
Did you know observations actually build core strength? cause standing around and actively observing is actually pretty isometric!
Foodpreneurs...being in your truth allows you to build the business you were meant to build.
Be brave and build it
What are manuals and boundaries?
What if you could release people, including yourself from them
What if you let go of all the manuals; see people how they really are, see yourself for how you really are. See reality for what it is.
I've got to say the financial benefits of not arguing with reality are pretty awesome. You spend your time on stuff making money
When you drop your manual for yourself, you take a massive step of living free from shame.
You'll get so much better sleep
Believe me, showing up to the world as who you are is amazing.
Today we are going to clear up what we mean by hazards and hazard based plans. Then, let's get some clarity on what is and is not a HACCP plan
Next, decide on whether or not you need a HACCP or preventive controls plan. Remember, decision making is wealth making.
What if you could feel like you understand where you are in your hazard based food safety planning by actually thinking and understanding the process? Amazing!
Of course, you'll sleep better because you know you are controlling your hazards (which you must do, HACCP plan or no)
When you understand hazard and hazard based food safety plans you'll stand in your truth of where your business is and make amazing decisions from there.
What would happen if you opened up your business plan and put Food Safety costs in there? The real costs?
I kid you not, you would build wealth in your organization and your life by doing food safety well
You'll have a more realistic cost structure so that food safety costs don't smack you in the face.
You'll find out that telling your financial truth builds wealth.
I promise, you'll have less anxiety and sleep better
When you stand in your truth of what your business needs to succeed and thrive you will actually build the business that you were meant to build.
How you do corrective actions is the metric of your food safety culture
At the end of this episode you can download the CAPA Program, so stick around!
Do you stand in the truth of your organization?
When you do, you will make decisions faster. Faster decision making means getting through issues faster and wasting less time. You'll have less reputational damage whether internal or external reputation!
The faster you show up to your truth, the better you will feel. You will sleep better and have less anxiety
Folks, there is no substitute for standing in your truth
What is the Entrepreneur Mindset magic formula? (hint, it is deceptively simple, but not easy)
A flexible mind is your greatest asset as an entrepreneur. Doing your thought work is the quickest way to get from point A to point B
You will have clarity on who you are and where you are going.
You will make decisions faster and make more money
You will have authority and agency in your own life
I promise, you'll sleep better
Show up to yourself and your business the way that you are supposed to show up. Find out how.
Foodpreneurs, today, we are going to introduce lean manufacturing into local food
Learn how to take the 8 wastes of lean, and observe your processes to drive dramatic results.
You are going to see your facility in a whole new light.
When you waste less, you reduce expenses and increase profit. It is pretty much that simple.
The clarity lean processes bring you is unsurpassed.
Efficient business where people are clear about what’s being made, where they are going and what they are doing are businesses that can live into the future.
Buffering is when we use external things to change how we feel emotionally. It’s something we do to keep from fully experiencing our lives, to hide from reality, to procrastinate, to not show up and face the music and face ourselves and our feelings. We don’t want to face the truth of our lives because we don’t want to experience any type of negative emotion. We feel entitled to feel happiness and pleasure all of the time. We feel entitled because we have been TAUGHT that we are supposed to be happy all the time.
When we aren’t happy all the time, we think something is wrong. And then we buffer to stop feeling like something is wrong in our lives. But, when you stop buffering, you move to the 50:50 balance that most of life is. You stop using your limited mental energy on the false pleasures buffering provides and instead use it on what drives your life forward and gives it meaning.
What if we could stand in discomfort and make massive progress? People who are willing to stand in discomfort are able to do anything
Imagine: You will stop beating yourself up and telling yourself you’ll get things done, cause you’ll actually get things done
You'll sleep like a baby (though, given how my kids sometimes slept, I think we should change this phrase to you'll sleep like a teenager on a Sunday morning)
You will show up to the world the way you were meant to
Garbage in, garbage out folks. What supplies do you use in your food and how are your customers mitigating the risk of your food? Learn what everyone needs to know from meat and poultry, to fish to produce, and everything in between!
Verification and Validation, they are a headache and half to most folks. You've written your food safety plan, and now you have even more work? Seriously??
So how do we actually do verification and validation?
It is actually pretty simple:
Figure out what you said you were going to do
Figure out if you did it
Fix it if you didn’t.
This brings clarity.
Writing down what you said you were going to do = being decisive. Being decisive = making more money
Stand in a place of clarity and know your truth
Be more calm and centered and know your own discomfort
Being sure of yourself is incomparable, you will build what you were meant to build when you create clarity in your business and in your life.
What if during a recall you thought "I can handle anything"
Learn how to manage your mind to:
- Reduce the time associated with a recall and save money
- Change your entire outlook on how a recall affects your business
- Actually get some sleep and stop worrying even during the recall
- Know, without a shadow of a doubt, that you can handle anything
Stop selling food, start selling results
Let's talk about why people don't buy food and why your sales conversations are super frustrating
Don't you wish you could get to your target market so you can make more money/sell more product to those who want your awesome food?
What if you confidently understood and served your target market? You'd sleep better, make more money and build the business you were meant to build.
Are you creating the conditions to create safe food? Well, that's what GMPs do! Tune in to find out the actions you need to take to make a difference. Listeners that stick out through the end will find out how to get our special bonus Facilities SOP!
Guess what? Falling into overwhelm and confusion is EXPENSIVE.
What if you could Understand how the facts of the world around us, our thoughts, feelings, actions and results are related?
You could looking at yourself and look at your surroundings and not freak out. Imagine a life with less anxiety. Imagine a life being free from past limitations to create the business they've always dreamed of.