It's Not Magic. It's Marketing.
By Shama Hyder
It's Not Magic. It's Marketing. Jun 26, 2022
Why does B2B Marketing Lack Creativity?
Despite some of the most creative marketers on the planet, B2B lacks creativity. On this episode, we look at the hidden culprits - from mis-aligned incentives to leadership, and how to right the ship!
How to Win at Marketing During a Recession
We all know marketing is the first to get scrutinized during a recession. And, that's not always a bad thing. In this episode, we look at how marketing in a recession can be a real advantage.
What Every Marketer Needs to Know about PR
Most marketers know the least when it comes to one particular area: PR. And, there's no shame or blame in that. In the past, PR has been "marketing-adjacent" but that's quickly changing. If you are a marketer, this is a must listen.
3 Marketing Shifts You Can't Afford to Ignore
The split of Social + Media, the continuation of Dark Social, and the rise of the Messy Middle are forever changing marketing as we know it. You don't want to miss this episode on the three fundamental shifts occurring in the world of marketing right now.
Share of Voice, Thought Leadership, and Personal Branding
Love him or hate him, Elon Musk puts on a masterclass in marketing. On this episode, we decipher which of those lessons apply to marketers across the board. A robust Q&A follows. Do you really need to be controversial to have a strong personal brand?...Listen to find the answer.
The Future of Events and Event Marketing
Anyone present in the events or b2b world for the last two years will tell you that the game has radically changed. Now that live events are back, here's what you need to know.
Marketing in a Post-Pandemic World Plus Q&A
The first ever LIVE of "It's Not Magic. It's Marketing." Shama Hyder unwraps how you can tell the future by studying history and what WW2 and 9/11 both teach us about patterns post pandemic. Q&A covers questions on Share of Voice, data, and building a community.
Treacherous: 5 Lies All Marketers Believe - SXSW Keynote Shama Hyder
Today's episode is the keynote I presented at SXSW 2022. It's all about the lies that marketers have been fed and how to fight back. I hope you like listening to it as much as I loved delivering it!
The Zendaya Method AKA How to Approach Events in 2022
Most companies are doing the complete opposite of what actually works.
I want better for you.
Old way:
Events are a starting point. It's the first point of awareness, education, interaction...you name it.
"Step right up to the exhibit booth..."
New way:
Events are a tipping point. You work UP to an event. You don't start with the event.
"I've heard about you guys on a podcast"
"I follow your CEO on LinkedIn...her last post about our industry was really interesting."
"I read an article about why those investors chose to back you for a Series C. Congratulations."
What does Zendaya have to do with any of this?
Everything. 7 minute listen.