Skip to main content
Build Your Own Business

Build Your Own Business

By Shania Clarke
The Build Your Own Business podcast with Shania Clarke is all about helping entrepreneurs increase their brand awareness, become an industry leader, and build their dream business. This podcast covers everything from starting a business, developing a mindset for success, and attracting dream clients.

Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Breaker Logo

Breaker

Google Podcasts Logo

Google Podcasts

Overcast Logo

Overcast

Pocket Casts Logo

Pocket Casts

RadioPublic Logo

RadioPublic

Spotify Logo

Spotify

Currently playing episode

30 - Creating UNIQUE Content That Converts Followers Into Clients w/ Cheryl Lau

Build Your Own Business

30 - Creating UNIQUE Content That Converts Followers Into Clients w/ Cheryl Lau

Build Your Own Business

1x
34 - Why Your Fear Of Video Is Keeping You Broke
Are you still afraid to show yourself online? With more emphasis on being authentic and building genuine connections with your audience, online coaches and service providers are having to face their fear of having their flaws on display for the online world to see.   In this episode, I talk about:  How video can accelerate your business' growth Overcoming the fear of sharing your story and being vulnerable How to build your confidence on camera SHOWNOTES: Come say hi on instagram (@shaniaclarke.co)! Are you a new coach in the first year of business and struggling to sign consistent clients? My Invisible To Visible 1:1 program will help you go from overwhelmed and confused to a confident and empowered visibility queen that consistently sells out her services by simply showing up as herself on video and posting content that resonates with her ideal clients. All it takes to book out your services is implementing my magnetic marketing strategies. Send me a DM on Instagram or go to https://calendly.com/shaniaclarke/salescall to apply.
17:52
May 11, 2021
33 - Be The One Your Ideal Client Needs
In this episode, I'm talking all about building your authority and positioning yourself as the go-to expert in your niche. Specifically, I cover how to create a solid content and sales strategy, as well as using your messaging to attract and convert more clients. SHOWNOTES: Come say hi on instagram (@shaniaclarke.co)! Are you a new coach in the first year of business and struggling to sign consistent clients? My Invisible To Visible 1:1 program will help you go from overwhelmed and confused to a confident and empowered visibility queen that consistently sells out her services by simply showing up as herself on video and posting content that resonates with her ideal clients. All it takes to book out your services is implementing my magnetic marketing strategies. Send me a DM on Instagram or go to https://calendly.com/shaniaclarke/salescall to apply.
22:39
May 4, 2021
32 - Staying Accountable When You Don't See Results w/ Taylor Kincebach
Are you guilty of giving up when you don't see specific results within a certain time frame? Are you guilty of ALWAYS quitting on your goals? In this episode, I talk with goal success coach Taylor on why it's so easy for us to quit when results are taking too long, when it's a justifiable time to quit, and how to keep yourself motivated to reach your goals. Taylor is a goal success coach who helps women activate goal commitment and success, while reducing overwhelm and stress so that you finally Quit Quitting™ on YOU.  Connect with Taylor: https://www.instagram.com/taylormadetasty/ /www.taylormadetasty.com/ SHOWNOTES: Come say hi on instagram (@shaniaclarke.co)! Are you a new coach in the first year of business and struggling to sign consistent clients? My Invisible To Visible 1:1 program will help you go from overwhelmed and confused to a confident and empowered visibility queen that consistently sells out her services by simply showing up as herself on video and posting content that resonates with her ideal clients. All it takes to book out your services is implementing my magnetic marketing strategies. Send me a DM on Instagram or go to https://calendly.com/shaniaclarke/salescall to apply.
41:33
April 27, 2021
31 - The 3 Biggest Shifts I Made In My Business That Helped Me Gain Momentum
What it takes to be a successful entrepreneur is very different than what it takes to be a successful employee. In my first year of business, I really had to challenge everything I knew about myself and the world in order to unlock my mindset and start building momentum in my business, and today I'm sharing the three biggest shifts and takeaways I learned about being a business owner. SHOWNOTES: Come say hi on instagram (@shaniaclarke.co)! Are you a new coach in the first year of business and struggling to sign consistent clients? My Invisible To Visible 1:1 program will help you go from overwhelmed and confused to a confident and empowered visibility queen that consistently sells out her services by simply showing up as herself on video and posting content that resonates with her ideal clients. All it takes to book out your services is implementing my magnetic marketing strategies. Send me a DM on Instagram or go to https://calendly.com/shaniaclarke/salescall to apply.
24:34
April 20, 2021
30 - Creating UNIQUE Content That Converts Followers Into Clients w/ Cheryl Lau
In this episode, Cheryl Lau, business coach and PhD student, talks about how to create content that attracts & converts clients. Creating valuable and impactful content is a challenge, let alone content that piques your ideal client's interests, sparks conversation, and drives traffic to your services. So what can you do to make your content connect and create conversations? SHOWNOTES: Come say hi on instagram (@shaniaclarke.co)! Are you a new coach in the first year of business and struggling to sign consistent clients? My Invisible To Visible 1:1 program will help you go from overwhelmed and confused to a confident and empowered visibility queen that consistently sells out her services by simply showing up as herself on video and posting content that resonates with her ideal clients. All it takes to book out your services is implementing my magnetic marketing strategies. Send me a DM on Instagram or go to https://calendly.com/shaniaclarke/salescall to apply. Connect with Cheryl Lau: https://www.instagram.com/cheryltheory/
44:05
April 13, 2021
29 - How To Stand Out From Your Competitors Online
From an early age, we're taught how to fit in and that standing out too much means you're rebellious and disruptive. In today's episode, I flip the switch and talk about why it's so important for you to stand out from your competitors so you can attract more dream clients. I dive into the different ways you can use your unique story and personality traits to build a profitable business and how to stand out from your competitors online. SHOWNOTES: Come say hi on instagram (@shaniaclarke.co)! Are you a new coach in the first year of business and struggling to sign consistent clients? My Invisible To Visible 1:1 program will help you go from overwhelmed and confused to a confident and empowered visibility queen that consistently sells out her services by simply showing up as herself on video and posting content that resonates with her ideal clients. All it takes to book out your services is implementing my magnetic marketing strategies. Send me a DM on Instagram or go to https://calendly.com/shaniaclarke/salescall to apply.
20:19
April 6, 2021
28 - Be Boldly Confident In Your Business w/ Fritz Holden
What's one thing that can break your business? Your lack of confidence in your ability to reach your goals. In this episode, Fritz Holden shares her tips and strategies on how to tap into your subconscious mind, ditch your imposter syndrome and deep-rooted fears, and how to build your confidence in your business.  Connect with Fritz: https://www.instagram.com/fritzmacholden/ SHOWNOTES: Come say hi on instagram (@shaniaclarke.co)! Are you a new coach in the first year of business and struggling to sign consistent clients? My Invisible To Visible 1:1 program will help you go from overwhelmed and confused to a confident and empowered visibility queen that consistently sells out her services by simply showing up as herself on video and posting content that resonates with her ideal clients. All it takes to book out your services is implementing my magnetic marketing strategies. Send me a DM on Instagram or go to https://calendly.com/shaniaclarke/salescall to apply.
46:12
March 30, 2021
27- How To Balance An Online Business And A 9-5
If you have a 9-5 and your own business, then this episode is for YOU! How do we balance it all? How do we juggle building a successful business while also being a dedicated employee? It might seem like doing both is impossible and you might feel like something has to give. In this episode, I share my own experience of balancing both my day job and my business and what strategies I implemented to keep myself sane and stress-free. SHOWNOTES: Come say hi on instagram (@shaniaclarke.co)! Are you a new coach in the first year of business and struggling to sign consistent clients? My Invisible To Visible 1:1 program will help you go from overwhelmed and confused to a confident and empowered visibility queen that consistently sells out her services by simply showing up as herself on video and posting content that resonates with her ideal clients. All it takes to book out your services is implementing my magnetic marketing strategies. Send me a DM on Instagram or go to https://calendly.com/shaniaclarke/salescall to apply.
23:10
March 23, 2021
26 - How To Quit Your 9-5 As An Online Coach (w/ Wendy Pu)
Is it your dream to have the time, location, and financial freedom that comes with having a successful online business? In today's episode, Wendy Pu (@justaskwendy) talks about how she launched a successful online coaching business and quit her 9-5 in the middle of the pandemic. Wendy had her own share of limiting beliefs and money mindset problems, and in this episode she shares the tips and strategies she implemented that helped her build the business of her dreams. SHOWNOTES: Send Wendy your favorite gif of how 9-5s make you feel! Check her out on instagram (@justaskwendy)! Come say hi on instagram (@shaniaclarke.co)! Are you a new coach in the first year of business and struggling to sign consistent clients? My Invisible To Visible 1:1 program will help you go from overwhelmed and confused to a confident and empowered visibility queen that consistently sells out her services by simply showing up as herself on video and posting content that resonates with her ideal clients. All it takes to book out your services is implementing my magnetic marketing strategies. Send me a DM on Instagram or go to https://calendly.com/shaniaclarke/salescall to apply.
42:01
March 16, 2021
25 - How I Signed My First Client As A New Coach
In this episode, I share the four key things I focused on as a new coach that helped me sign my first client in the first two weeks of my business. I dive into the mindset shifts I had to make and how I overcame my fear of being judged and criticized by my friends and family. SHOWNOTES: Come say hi on instagram (@shaniaclarke.co)! Are you a new coach in the first year of business and struggling to sign consistent clients? My Invisible To Visible 1:1 program will help you go from overwhelmed and confused to a confident and empowered visibility queen that consistently sells out her services by simply showing up as herself on video and posting content that resonates with her ideal clients. All it takes to book out your services is implementing my magnetic marketing strategies. Send me a DM on Instagram or go to https://calendly.com/shaniaclarke/salescall to apply.
20:00
March 9, 2021
24 - How To Deal With Imposter Syndrome As An Online Coach
As an online coach, you're no stranger to feeling like an imposter. In this episode, I dive into the topic of imposter syndrome and examine how this behaviour is holding you back in your business. I also share my own experience of dealing with imposter syndrome and the strategies I used to overcome this constant feeling of fear that I would be revealed as a fraud and was underserving and unqualified to sign consistent clients. SHOWNOTES: Come say hi on instagram (@shaniaclarke.co)! Are you a new coach in the first year of business and struggling to sign consistent clients? My Invisible To Visible 1:1 program will help you go from overwhelmed and confused to a confident and empowered visibility queen that consistently sells out her services by simply showing up as herself on video and posting content that resonates with her ideal clients. All it takes to book out your services is implementing my magnetic marketing strategies. Send me a DM on Instagram or go to https://calendly.com/shaniaclarke/salescall to apply.
21:08
March 2, 2021
23 - Should you lower your prices because people can't afford it?
Does talking about how much your services cost send a shiver down your spine? As a new coach who doesn't have very many results, it can be a real challenge to charge premium prices. Even if you have years of experience from your 9-5 or you truly believe in the value you bring to the table, it can be a challenge to charge your worth. In today's episode, we are breaking that cycle and diving into the money mindset shifts you need to make and why charging premium prices can help you sign more clients. SHOWNOTES: Come say hi on instagram (@shaniaclarke.co)! Are you a new coach in the first year of business and struggling to sign consistent clients? My Invisible To Visible 1:1 program will help you go from overwhelmed and confused to a confident and empowered visibility queen that consistently sells out her services by simply showing up as herself on video and posting content that resonates with her ideal clients. All it takes to book out your services is implementing my magnetic marketing strategies. Send me a DM on Instagram or go to https://calendly.com/shaniaclarke/salescall to apply.
26:35
February 23, 2021
22 - Building Momentum In Your Business (w/ Nicole)
You've started a business, and now you're wondering how to keep that momentum going and how to start seeing results. In this episode, the business coach queen herself, Nicole (@_nicolaaay) shares her story of how she went full-time in her business after 8 months. We talk about the mindset shifts new coaches NEED to make in order to stand out from their competitors, common mistakes we see new coaches making that are keeping them stuck, and what strategies to implement to help new coaches generate more qualified leads. SHOWNOTES: Send some love to Nicole on instagram (@_nicolaaay)! Come say hi on instagram (@shaniaclarke.co)! Struggling to show up confidently in your online business? My Invisible To Visible 1:1 program will help you build your confidence on video so you can fearlessly incorporate video content that attracts and converts your dream clients. If you're ready to bring your content, visibility, and sales to the next level, send me a DM on Instagram!
50:12
February 16, 2021
21 - How To Confidently Sell Your Services On Instagram (w/ Jenyfer Guzman)
It's time to stop getting friend zoned or ghosted in the DMs. In this episode, I chat with the sales queen herself, Jenyfer Guzman, to talk about how to book out your services as a new coach, how to position yourself as the expert when talking to your ideal clients, and Jenyfer shares her selling strategies that helped her quit her 9-5 in her first year as an online coach. If selling your services on Instagram makes you uncomfortable, then this episode is for you. SHOWNOTES: Send Jen your favorite emoji on instagram (@jenyfer.guzman). Come say hi on instagram (@shaniaclarke.co)! Struggling to show up confidently in your online business? My Invisible To Visible 1:1 program will help you build your confidence on video so you can fearlessly incorporate video content that attracts and converts your dream clients. If you're ready to bring your content, visibility, and sales to the next level, send me a DM on Instagram!
27:59
February 9, 2021
20 - Do you believe you can build a profitable business?
In this episode, we are talking all about mindset. We dive deep into what it means to truly believe you can build a successful business, and how your thoughts impact your motivation and determination to work through all the obstacles that come with building your business. If you feel like you haven't seen the growth that you've been waiting for, then this episode is for you. SHOWNOTES: Come say hi on instagram (@shaniaclarke.co)! Struggling to show up confidently in your online business? My Invisible To Visible 1:1 program will help you build your confidence on video so you can fearlessly incorporate video content that attracts and converts your dream clients. If you're ready to bring your content, visibility, and sales to the next level, send me a DM on Instagram!
17:39
February 3, 2021
19 - Everything You Need To Know About Creating Video Content On Instagram
Today I'm spilling all my secret tips and strategies for creating video content for Instagram, so everything from Lives, Reels, Stories, and IGTVs. If you're looking to incorporate more video content and grow your business exponentially, then grab a notebook and dive into this week's episode. On top of that, I also talk about how to make your Instagram content more appealing and engaging for your ideal clients, so you can easily turn your followers into paying clients. SHOWNOTES: Come say hi on instagram (@shaniaclarke.co)! Struggling to show up confidently in your online business? My Invisible To Visible 1:1 program will help you build your confidence on video so you can fearlessly incorporate video content that attracts and converts your dream clients. If you're ready to bring your content, visibility, and sales to the next level, send me a DM on Instagram!
26:16
January 26, 2021
18 - When Will You Be Ready To Start Your Online Business?
The perfect time to start your business or launch your course doesn't exist. Can you only imagine how many great ideas have never seen the light of day? Aspiring entrepreneurs are constantly afraid of starting their own business, thinking they’re not ready yet, and waiting for that perfect moment to come to them. But it never does. The longer you wait, the longer it's going to take you to reach your goals. In this juicy episode, I share why now is the perfect time to start your business and why you should embrace starting before things are perfect. SHOWNOTES: Come say hi on instagram (@shaniaclarke.co)! Struggling to show up confidently in your online business? My Invisible To Visible 1:1 program will help you build your confidence on video so you can fearlessly incorporate video content that attracts and converts your dream clients. If you're ready to bring your content, visibility, and sales to the next level, send me a DM on Instagram!
19:04
January 20, 2021
17 - Stop Letting Other People's Opinions Control You
So many of my clients get paralyzed by the fear of people's opinions that they let that fear stop them from growing their online coaching business. This week, we are diving into why other people’s opinions have such a powerful effect on us and what we can do to break free of this burden and start building our dream life. Don't miss these powerful tactics you can start using today to get out of your head and start building your dream life. SHOWNOTES: Come say hi on instagram (@shaniaclarke.co)! Struggling to show up confidently in your online business? My Invisible To Visible 1:1 program will help you build your confidence on video so you can fearlessly incorporate video content that attracts and converts your dream clients. If you're ready to bring your content, visibility, and sales to the next level, send me a DM on Instagram!
17:12
January 12, 2021
16 - Creating Goals That Last
In this episode, I talk about why 80% of your New Years resolutions fail. I also talk about how to change your mindset around your goals so you can have a successful 2021. If you want a fresh perspective on how to create all the results you want in 2021, this is the episode for you.  SHOWNOTES: Come say hi on instagram (@shaniaclarke.co)! Struggling to build your online business? I have a few spots left in my 1:1 program where I'll help you clarify your niche and ideal client so you can take your results, impact, and income to the next level. Send me a DM on Instagram for more information!
16:55
January 6, 2021
15 - Why You're Not Getting Qualified Leads For Your Online Business (and what to do about it)
Leads are oxygen to your business. Without leads, you don’t have any chance of scaling or surviving. If you want a consistent flow of qualified leads, this is the episode for you. In this episode, I break down the 3 things you're not doing in your business and why you're not attracting any leads. SHOWNOTES: Come say hi on instagram (@shaniaclarke.co)! Coaches, are you ready to build the online business of your dreams and generate recurring (and consistent) revenue? My “Invisible To Visible” 1:1 program is for coaches who are struggling to show up consistently on video & forming genuine connections with dream clients that convert into paying clients. If you need a solid visibility, lead-gen & sales strategy, then THIS is the program for you! Send me a DM for more info!
15:49
December 15, 2020
14 - Mindset Shifts You Need To Make For A Successful Launch w/ Tiff Cheng
Your first launch can be a mix of really scary and really exciting. Today, Tiff spills all the secrets on the mindset shifts she had to make in order to make $63k in sales in 4 months. A launch that results in 0 signed clients can be the most devastating thing in the world, but it doesn't mean you've failed as a coach and it doesn't mean you should give up on your business. Tiff dives into her own experience and shares all the growth and launch tips she made to get her to where she is today. SHOWNOTES: Find Tiff on Instagram (@itstiffcheng) or on her podcast (The Side Hustlers Podcast). Come say hi on instagram (@shaniaclarke.co)! Struggling to build your online business? I have a few spots left in my 1:1 program where I'll help you clarify your niche and ideal client so you can take your results, impact, and income to the next level. Send me a DM on Instagram for more information!
33:15
December 8, 2020
13 - 3 Reasons You're Struggling To Sign Clients (and how to fix it)
In today's episode, I'm sharing my top three strategies to help you sign your first (or fifth) client. Signing clients doesn't have to feel like rocket science. What you're missing if you're struggling to sign clients is a simple rinse and repeat process that will help you start signing consistent clients and reach a 5k month... and today I'm giving it away for free. SHOWNOTES: Come say hi on instagram! Struggling to build your online business? I have a few spots left in my 1:1 program where I'll help you clarify your niche and ideal client so you can take your results, impact, and income to the next level. Send me a DM on Instagram for more information!
16:60
December 1, 2020
12 - Finding Your Footing As A Young Entrepreneur w/ Karina Saniuk
In this episode, Karina and I talk about our experience navigating the online entrepreneurial space while being in our early 20s. Karina shares SO MANY mindset shifts you need to adopt so you don't call it quits and give up on your business. We also talk about awkward sales calls we've had where the main objection was that we were too young, and how your age gives you freedom in your business. Shownotes: Find Karina on Instagram and Linkedin. If you liked this episode, be sure to share it on Instagram and tag me @shaniaclarke.co!
24:23
November 24, 2020
11 - How Mindset Can Make Or Break Your Business w/ Carmanah Mackenzie
Buckle up because in this episode, Carmanah is dropping SO MANY tips and mindset strategies that will help you maintain the momentum in your business (even when you feel like throwing in the towel). Developing a growth mindset is rarely taught in a 9-5 but, in the entrepreneurial world, a resilient mindset is ESSENTIAL to ensuring your business flourishes. Carmanah dives into some amazing tips for developing a strong mindset and letting go of your limiting beliefs, imposter syndrome, and comparison monster. SHOWNOTES: Find Carmanah on Instagram, Linkedin, or on her website. If you liekd this episode, be sure it share it on Instagram and tag me @shaniaclarke.co!
32:54
November 10, 2020
10 - Why Your Messaging Is Stopping You From Signing Clients (and how to fix it)
If you're struggling to sign clients, you might need to take another look at your messaging and how you're communicating with your ideal client. In today's episode, I spill the tea on how my own business was misaligned and why I chose to do a marketing rebrand, as well as the two most common types of misalignment I see in new coaches.
11:11
November 3, 2020
9 - How To Grow With A Small Audience (And Why It's Good To Have A Small Audience)
In this episode, I walk through the strategies I've used to nurture my small audience and turn them into dedicated fans. We often think we need 1,000+ followers on Instagram, but I find it so much easier to build relationships and truly get to know your audience when it's much smaller.  This episode is perfect for those of you who are getting discouraged from the lack of engagement from your audience.  SHOWNOTES: Come say hi on instagram! @shaniaclarke.co
12:19
October 13, 2020
8 - Showing Up Authentically On Video w/ Nia Lee
Today I'm talking with ceo and founder of the Socialee Media Agency and overall video expert, Nia Lee. Nia is an incredible force to reckon with when it comes to video marketing. If you don't know who she is, then pause this episode and check out her instagram. When you watch her videos, it immediately feels like you've known her your entire life and you're a couple of pals just catching up, which is EXACTLY the impact you want videos to have on your audience.  So in this episode, we're diving in deep into Nia's video strategies and her tips for coming across  authentically and as your true self in video. Nia is the video expert and does it so flawlessly, and I'm so excited for you to hear all the value she had to share. So buckle up and get ready because she's dropping all the hot secrets in today's episode! Find Nia here: https://www.instagram.com/socialeemediagency/ https://www.socialeesavvy.com/ Come say hi on Instagram! @ShaniaClarke.co
38:28
October 6, 2020
7 - Getting Visible Online As An Introvert w/ Robyn Macneill
In this episode, I talk with social introvert coach Robyn Macneill. Robyn has set out to help introverts overcome their limiting beliefs and find their business strengths so they can get visible online and attract their ideal clients, all while protecting their energy. We talk about: what it really means to be an introvert, what superpowers introverts bring to their business and protecting your energy in a very social industry Connect with Robyn! https://www.instagram.com/robyn.macneill/ https://robynmacneill.com/ Come say hi on instagram: @shaniaclarke.co
25:56
September 22, 2020
6 - Five Key Elements of an Effective Personal Brand
In this episode, I talk all about personal branding: what it is, why it's essential for your business, and five elements that make up your personal brand. If you want to create opportunities, wealth, impact and freedom for yourself, this is the place to start! Grab your pen and paper - this one's juicy!  Find me on Instagram: @ShaniaClarke.co
15:01
September 8, 2020
5 - Starting An Online Business w/ Madison Tinder
In this episode, I chat with marketing and visibility expert Madison Tinder about what it takes to be a successful business owner and why she decided to take the leap and pursue an entrepreneurial path.  Madison gets real about her journey in becoming a multi-six figure business owner before she turned 25, and shares her advice on how to fail and still find success. Come say hi on Instagram: @shaniaclarke.co Follow Madison here: Website:  https://www.madisontinderllc.com/ Instagram:  @madison.tinder
21:48
August 25, 2020
4 - What Social Media Platform Should You Be On?
One of the main causes of a failed social strategy is using the wrong social media platforms to grow your business. In this episode, I share a pros and cons list for all the major platforms. Find me on instagram: @shaniaclarke.co
21:19
August 18, 2020
3 - How To Find Your Profitable Niche
Having a niche for your business is essential, but do you know exactly how to narrow it down to that winning idea that will get you results? In this episode, I'll share my tips on how to define a specific niche that establishes you as a voice of authority within your industry. Find me on instagram: @shaniaclarke.co
13:19
August 3, 2020
2 - Stop Doing This If You Want To Be More Confident
Do you ever look at someone and think “they just seem so sure of their place in the world and I wish I could be like that”? Or do you ever find yourself drawn to someone’s presence because they present themselves so  confidently? In this episode, I'm going to spill the tea and let you know what you need to stop doing if you want to come off more confident.
17:46
July 28, 2020
1 - Crafting Your Business' Story When You Don't Have An Epic Story
Storytelling is a crucial part of any content or marketing strategy, but sometimes we feel like we just don't have the most exciting story to tell. That's why in today's episode, I'm talking about how to tell your story even if it's boring. I never experienced tragedy or loss or poverty in my life. Find out how I crafted my business' story in a way that's still able to connect with my audience! Find me on Instagram: @ShaniaClarke.co
07:44
July 7, 2020