The Real Estate Marketing Society

Today’s episode is all about finding your sweet spot in the real estate market. In this episode, we explore why focusing on a specific group of clients can make you a go-to expert and bring more success to your business. Learn how to figure out who your ideal clients are, talk directly to them, and create marketing that really hits home. If you're tired of trying to appeal to everyone and ready to stand out by being the best in your area, this episode is for you. Tune in to learn how to attract the right clients and grow your business smarter.

Join us on 'Insta-Local: Boost Your Realty Reach with Instagram,' a must-listen episode for real estate agents looking to harness Instagram for local market dominance. Discover how to transform your Instagram presence into a powerful tool for community engagement and brand growth. Learn to curate local content that resonates with your audience, optimize your profile with strategic keywords and hashtags, and engage effectively with local accounts. Dive into the art of using Instagram Stories for real-time market updates, and understand the significance of geo-tagging to amplify your local visibility. This episode is packed with actionable tips and real-world examples to help you position yourself as a local real estate expert and deepen your community connections. Tune in to elevate your Instagram strategy and grow your business in the heart of your community.

Navigate the intersection of AI and personal branding in real estate with 'ChatGPT & Real Estate: Crafting a Distinctive Brand Message'. This episode is tailored for real estate professionals seeking to harness the power of ChatGPT for enhancing their brand narrative. Learn how this advanced AI tool can revolutionize the way you approach your brand messaging, from drafting a compelling bio to creating impactful taglines and positioning statements. Gain valuable insights on integrating ChatGPT into your branding strategy to reflect your unique selling points, especially on platforms like LinkedIn. Whether you're building your brand from scratch or refining an existing one, this episode offers actionable tips, innovative strategies, and expert perspectives to effectively use AI for developing a strong, resonant real estate brand.

In this episode, we'll learn how to write emails that grab your ideal audience's attention and build strong connections. Whether you're new to real estate or have been doing it for a while, this episode will teach you cool tricks to make your emails work better.

Discover the secrets of sending the right emails at the right time and making them special for each person. We'll talk about how to use emails to make more friends, keep clients happy, and help your real estate business grow.

So, get ready to become an email expert and make your real estate journey even more exciting. Subscribe now to catch all the tips and tricks!

In this episode, we dive into the art of creating the perfect headshot to enhance your personal brand in real estate. Your headshot is often the first impression you make - let's make it count! We'll share expert tips on choosing the right attire, setting, and photographer to reflect your professional identity and brand values. Whether you're updating your profile picture or refreshing your marketing materials, this episode is packed with advice to help you present the best version of yourself. Tune in to transform your headshot into a powerful branding tool!

Feeling lost in the social media whirlpool? Tune in as I navigate through the major platforms, helping you find where your real estate brand can shine the brightest. Learn the perks of each platform and how to use them to your advantage without stretching yourself too thin. Let's simplify social media and make it your real estate playground!

Kickstart your 2024 with a bang! Join me as I unfold the mystery of early marketing planning. Discover simple, actionable steps to carve out a marketing strategy that elevates your real estate brand, even if you're just starting on social media. It’s time to turn those marketing woes into wows. Let's set the stage for a prosperous 2024 together! Enjoy the show!

Real estate professionals, do market fluctuations or fierce competition ever shake your confidence? Dive into this essential episode where we break down the transformative power of a growth mindset. Rooted in decades of psychological research and tailored for the real estate realm, you'll learn actionable steps to cultivate resilience, adaptability, and continuous learning. Whether you're facing market downturns or just seeking that competitive edge, this episode holds the key. Unlock strategies to persevere, grow, and thrive, no matter what the market throws your way. Your journey to a resilient and prosperous career starts with the right mindset. Don't miss out!

Attention real estate professionals: Are you ready to elevate your game? Dive deep into the untapped potential of LinkedIn for lead generation, networking, and establishing your industry authority. In this episode, we unveil actionable strategies tailored for you, drawn from the world of B2B marketing, to supercharge your online presence. Whether LinkedIn has been a platform you've hesitated to embrace or just haven't fully utilized, this is your roadmap to success. Tune in and transform LinkedIn from an overlooked tool into your secret weapon for real estate dominance!

Are you a busy, time-strapped real estate agent struggling to keep up with the ever-evolving tech landscape? If you find yourself drowning in tasks, falling behind with new technologies, and craving more time to focus on growing your business, you're not alone. Welcome to "AI Solutions for Busy Real Estate Agents," the podcast designed exclusively for agents like you.

In each episode, we'll tackle head-on the challenges that have been holding you back. Our experts will show you how to harness the incredible power of AI to free up your precious time, streamline your operations, and take your marketing and branding to the next level.

Discover real-world solutions that align with your unique needs and pain points. Learn how AI can become your trusty sidekick, automating tasks, personalizing your marketing efforts, and strengthening your client relationships. Plus, we'll share practical productivity hacks that complement these AI strategies, helping you regain control over your schedule.

Say goodbye to the frustration of falling behind with technology and hello to a brighter, more efficient future in real estate. Subscribe now to "AI Solutions for Busy Real Estate Agents" and start your journey towards a more streamlined, successful, and time-rich real estate business. Your ideal real estate tech solutions await!

Introducing the "Fearless Video Mastery" podcast, your definitive guide to conquering the most common challenges faced by real estate agents who are hesitant to use video in their marketing. If you've ever felt overwhelmed by the idea of showing up on camera or struggled with self-doubt when it comes to video content, you're in the right place.

Join us on a transformative journey as we dive deep into the specific frustrations and fears that have been holding you back. Our mission is to empower real estate professionals like you to step confidently into the world of video marketing. Learn how to silence your inner critic, overcome camera shyness, and authentically connect with your audience through the power of video.

Our episodes are a treasure trove of practical solutions, real-life success stories, and actionable steps tailored to the unique challenges agents face. Discover the secrets to harnessing your inner strength and converting it into impactful video content that sets you apart in the market.

Say goodbye to the overwhelm and self-doubt that have been obstacles to your video success. Tune in to "Fearless Video Mastery" and gain the confidence and know-how to dominate your real estate marketing with video. Get ready to answer all your questions and unlock your full potential in the world of real estate video marketing. Subscribe now and take your first step toward unstoppable success!

In this Real Estate Marketing Society episode, I am giving you a sneak peek inside my Content Mastermind Group. I am sharing my top tips for creating the BEST content for your Real Estate brand.

I am sharing content tips on

✅How to create a content strategy that drives more leads

✅How to get over the idea of perfection and just move forward with your content strategy

✅I am sharing an inside peek at my newsletter and how I come up with ideas for it

Please subscribe, like, and share this podcast!

You might feel a little stressed in today's challenging marketing conditions.

Well, I do have good news for you.

I have been making it a point lately to have conversations with seasoned agents who have been able to grow despite what the economy looks like.

That's why I am excited about my recent interview with Maria Quattrone.

Maria has a thriving real estate career that has spanned over 25 years.

Maria and her growing team are making big things happen. Success did not just fall into Maria’s lap.

She took actionable steps to grow her real estate business through the years.

I was able to sit down and talk to Maria about…

✅How to grow a real estate business even in a recession

✅Top productivity and mindset tips that have helped her to earn millions

✅What it means to start at zero every single day

✅Her secret marketing tips that have helped Maria drive the most sales

Grab your favorite snack and head on over to The Real Estate Marketing Society Podcast and check out this latest episode.

Join our community here: www.facebook.com/groups/therealestatemarketingacedemy

Today LinkedIn has grown to be the #1 online tool for business professionals who are looking to network and grow.

It's also one of the largest and fastest-growing social media platforms on the planet.

I have been able to grow leads, land amazing opportunities, and position my expertise on this amazing platform.

In today's podcast, I am sharing tips on how to start using LinkedIn to grow your real estate business.

✔️ Benefits of Using LinkedIn

✔️ How to get started leveling up your profile

✔️ Networking tips and strategies

Visit www.CompetitiveBrand.com for more real estate marketing and branding resources.

In today's episode of The Real Estate Marketing Society, I am excited to be interviewing Sabrina Lowery. We are chatting about how to grow multiple streams of income. Sabrina is an expert at that. 

Sabrina Lowery is the Founder and Qualifying Broker of Legacy Realty & Management, LLC, and has been a member of the National Association of REALTORS since 2003. Mrs. Lowery is also the Founder and Chief Technology Officer for Sabrina Lowery Enterprises, LLC, a business and technology consulting firm headquartered in Atlanta, GA. Sabrina has earned multiple certifications and designations in real estate and business.

Join us as we welcome Collette McDonald to the show. A professional dynamo, Collette McDonald is widely recognized for her in-depth knowledge of the national real estate market.

Collette grew up in Wisconsin and moved to Atlanta in 1995. Her direct, engaged, and charismatic personality shines through in her work as a REALTOR®, local community advocate, television expert, and small business owner.

In this episode of The Real Estate Marketing Society podcast, we talk about navigating through challenging times, financial literacy, and mindset tips.

As a REALTOR®, Christina Calvaresi Darby has combined her love for real estate with her background in Human Resources. As a graduate of the University of West Georgia, Christina received a Bachelor's in French, which introduced her to the field of Human Resources as a bilingual Recruiter.    

Christina started off her Real Estate career in 2016 with Keller Williams.  Before joining Atlanta Communities in 2018, Christina had a 20-year track record of success working in HR for companies like Children's Healthcare of Atlanta, Piedmont Healthcare, Benevis and Alliant Solutions.   

As a marketing agency, we helped launch Christina’s brand several years ago. Since that time, she has been growing a thriving business.  

Christina was recently named a multimillion-dollar producer. She is dedicated to serving her clients in an impactful and personalized way. 

In this interview, you will hear the marketing strategies that keep Christina top of mind with her leads, clients and prospects.

When it comes to your business, there are plenty of things to do from day to day. Whether it’s generating leads, taking care of your clients or managing your social media, there is always something to do to keep things running smoothly.

But, there is one thing that you never want to leave on the backburner. That one thing is your finances. When your business is set up financially, you won’t have to spin your wheels waiting for dollars.

About 5 years ago, my husband Andy and I decided to get on the same page with our finances and we have never looked back. We sit down together and have a monthly budget meeting, do goal setting and planning and we are both on the same page when it comes to saving for retirement.

Despite all of this, there is always something new to learn when it comes to prioritizing our financial health.

That’s why I am excited to sit down with the amazing Financial Coach, Bridgette Long. She is going to share some insight on how to make sure that your money is working for you. This is especially important if you are a small business owner.

When it comes to marketing your real estate business, there are so many options there. It is easy to feel overwhelmed and stretched too then. This is especially true if your goal is to be effective, consistent, and present online.

Because of this, I don’t advocate that my clients are everywhere online. My mantra is to choose 2 or 3 platforms that you enjoy being on and use them every day to share valuable content with your prospects, leads, clients, and sphere of influence.

Get on the social media sites that your core demographic and clients use and show up for them every day in some way.

When you are able to adopt this strategy and factor in the video, you are going to take your real estate business to the next level.

I am excited about my interview with Denny Faircloth. You are going to watch this! 

Here is a little background about Denny:

Life-long entrepreneur, having developed multiple six-figure residual incomes before the age of 30

Partner and Co-Host of Real Estate Connections the industries premier value-driven real estate community

Top Producing Realtor and Team Leader with EXP Realty

Mentor to thousands of realtors, investors, and entrepreneurs all over the country.

We all know that real estate is a noisy and very competitive market. If you look around, you can probably find at least a dozen other real estate agents within the next 10 square miles.

In this episode of The Real Estate Marketing Society podcast, we’ll be discussing how to use your competitor's wins to work for you.

So, what’s something that you can do to stand apart, be seen, and get your business in front of the right audience?  One thing that you could do is adopt ALL  of the marketing strategies that you have been to adapt so that you can stay ahead of the market.

But, that seems like a lot of work. Or, you could learn from another agent who has been there and done that.

This strategy can be summed up as market research. If done the right way, it can help your business grow REALLY fast.

Market research involves taking a look at your competitor’s and/or other real estate professionals’ marketing and learning from what you see.

When you can research marketing strategies that are working for other real estate professionals, this can set you up for success. You will be able to learn, glean and adopt cutting edge techniques without recreating the wheel. This can help fast track your way to success.

Now, there is a difference between stealing other people’s ideas and learning, gleaning and adopting strategies but making them your own.

If you want to know how to perform market research without looking like a copycat check this episode out!

On my latest podcast episode, I sit down with executive leadership coach and real estate expert, Brenda Richterkessing to discuss strategies on how to launch and grow a successful real estate business.

During this episode of the Real Estate Marketing Society Podcast, I interviewed Senior Vice President of Palmerhouse Properties, Angi Mezza-Smith. She gives some valuable insight on how to stay focused, productive, and successful during turbulent times.

Interview with Krisztina Bell 

When it comes to setting your real estate business up for success, your finances are one of the most important factors. There are so many things to consider.

That’s why I am interviewing renowned financial expert and CPA, T. Jayden Doye on the next episode of The Real Estate Marketing Society podcast.

He will be sharing valuable insight on The Most Commonly Missed Tax Deductions for Real Estate Professionals.

According to the National Association of Realtors (NAR), 73% of sellers would choose a real estate agent who could market their property with video, but fewer than 5% of agents actually do this!

In this episode, I interview real estate professional and YouTube expert, Karin Carr. She gives valuable insight on how to leverage the power of video to market your real estate business.

As a business owner, your business is impacted by intellectual property issues and these issues play a big role in your business operations.

Intellectual property (IP) includes patents, trademarks, copyrights, and trade secrets. This also includes social media posts, content, and online marketing as a whole.

That’s why I am teamed up with Attorney Colin Hill and interviewed him on The Real Estate Marketing Society Podcast. Colin has degrees from Duke University and Cumberland School of Law.

His passion is working with innovative entrepreneurs and businesses to help protect and grow their businesses. Being an entrepreneur and creating businesses of his own has allowed him to understand how to provide legal help not just from the perspective of a lawyer, but also from that of an entrepreneur.

Protect your real estate business by knowing intellectual property rights laws and listening to this podcast.

In the latest episode of the Real Estate Marketing Society, I am interviewing Mayar Burton of Atlanta Communities. As a broker for her firm, Mayar leads hundreds of real estate professionals. She is sharing some great tips on how to remain productive and keep a positive mindset during challenging times.