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Cash In On Camera

Cash In On Camera

By Sheryl Plouffe
Video Strategist Sheryl Plouffe shares insights, action steps and tutorials to help offline authorities build their business online with video.
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Pricing Your First Digital Product
Your very first digital product should not be a premium-priced $2,000+ course. In this video, I share my own experience with digital product pricing, what to avoid, and how to put $3,000 in your pocket even with your first digital product, online course, or coaching program. Watch the full YouTube video here:
January 13, 2021
How To Get Paid As A Coach Using Zoom And Calendly
Looking to make some quick money in your business or a new stream of income? If you're a coach or consultant you don't need a fancy funnel to get make more money. All you need is a Zoom account, a paid Calendly account, and a payment processor like PayPal. Watch the full YouTube video here:
December 30, 2020
Online Course Video Production Tools And Tech
Online courses are a great way to turn your coaching into passive income. Here is my 3 step process to create videos for your online course as well as the tools and tech necessary to build your product. Watch the full YouTube video:
December 23, 2020
10 YouTube Shorts Ideas For Business
If you're a new or aspiring YouTube creator, YouTube #shorts is a great opportunity to increase your subscribers fast. In this episode, I give you 10 topic ideas for business owners, coaches, consultants, and entrepreneurs looking to get more subscribers on YouTube and grow their channel. Watch the full YouTube video here:
December 16, 2020
How To Trigger Closed Captions On IGTV Videos
I could spend a whole day teaching captions. In today's episode, let's tackle adding closed (as opposed to open) captions to IGTV. This will increase engagement with your content and help it reach new audiences. Watch the full YouTube video here:
December 9, 2020
Model Your Favorite YouTube Channel Art In Canva
I recently upgraded my YouTube channel art. It looks so much better and it's all thanks to the little trick I'm about to share with you. I used my favorite graphic design tool Canva and discovered a way to model one of my favorite banner examples. In this video, I'll share the exact steps to 'banner-hack' and model your favorite YouTube channel art banner. Watch the full YouTube video here:
November 25, 2020
How To Add Fonts In InShot
InShot is one of my favourite video editing apps. Because I recently changed my branding I had to add my new fonts into the app. I thought I'd record the process and share it with you. You'll need the InShot and AnyFont apps to complete these steps in addition to access to your chosen font. I use Google Fonts in this demonstration. Watch the full YouTube video here:
November 18, 2020
Email Signature Tips For More Video Views
Here are 2 quick tips to help you leverage your email signature to get more video views using Wisestamp. Watch the full YouTube video here:
November 12, 2020
Know you should be creating more videos to grow your audience? Here's how to create vlog-style videos on your phone AND add an Instagram-filter effect in a fraction of the time it would take you to edit on your desktop. NOTE: I have overdone the filter effect for demonstration purposes in this video. Watch the full YouTube video here:
November 12, 2020
Facebook Creator Studio IGTV Tutorial
When you're wearing all the hats in your business you must be efficient and leverage your content as much as possible. In this episode, I explain how to use the Facebook Creator Studio interface to repurpose Facebook posts to IGTV in just a few clicks. Watch the full YouTube video here:
October 14, 2020
What I Suggest Might Surprise You
Should you start with live streaming or recorded video? They both come with their own set of challenges. In this video I'll break down the pros and cons of both and suggest where to start. Watch the full YouTube video here:
October 7, 2020
My Behind The Scenes Video Set Up
Here's how I have my desk and video producing area set up for working at home. Watch the full YouTube video here:
September 30, 2020
How To Multistream Zoom Meetings Using Restream
Want to reach more people? Try multistreaming your next Zoom meeting to multiple social media platforms at the same time. Here's how to do it with my favourite multistream platform Watch the full YouTube video here:
September 23, 2020
How To Make Your Online Training Searchable
Want to make your online trainings and coaching even more valuable to your audience and clients? Make your trainings searchable. In this podcast episode, I share the tool I've used to create my own custom video search engine and explain the benefits of integrating this into your coaching business. Watch the full YouTube video here:
September 16, 2020
Balance Is An Illusion: What To Strive For Instead With Connie Benjamin
What a joy to chat about entrepreneurial 'balance' with bestselling author, podcast host and creator of My Fire Within Connie Benjamin. In this interview Connie shares her easy-to-recall acronym for living up to your maximum potential without sacrificing your sanity or your family in the process. Visit Connie at My Fire Within: Email Connie at:
September 9, 2020
Avoid This Messaging Mistake
When I opened her email I was stunned. There were no fewer than 7 references to 'me' and 'I' over the course of this short communication. In fact, there was not one reference to the reader. Emails like these are ineffective in building connection to the reader/viewer/listener. Join me in a challenge to avoid this messaging mistake so that your emails get read, videos get watched and podcasts get listened to. Watch the full YouTube video here:
September 9, 2020
Should You Hire a VA To Make Video Content
I'm a fan of outsourcing. But who should be charged with creating your video content in your business? Should production be outsourced to a virtual assistant? In this podcast episode, I share my 4P Framework and which of these steps are best suited to outsource to a VA. Watch the full YouTube video here:
September 2, 2020
How To Use Facebook Live Screen Share For Webinars
Want to be seen as an authority in your niche? Teach. One of the most popular ways to teach online is with webinars. Facebook Live Screen Share is a feature that allows you to share your slide deck presentation or webinar in real time with your audience. In this podcast episode, I share my tips for doing this seamlessly. Watch the full YouTube video here:
August 26, 2020
The Secret To Transitioning From Employee to Entrepreneur
Do you dream of leaving your 9-5 for the time and schedule freedom of running your own business? Olenka Cullinan is the CEO of iStartFirst. She shares the secret to getting started on the right foot toward transitioning from employee to entrepreneur.  To learn more about Olenka's work visit: 
August 20, 2020
How To Embed Video In Gmail Message
Embedding a video in Gmail can be a little tricky especially if you want to include an image in the body of your message that links to your video. In this episode, I explain how to include a clickable image in a Gmail message using Canva and YouTube. Watch the full YouTube video here:
August 19, 2020
How To Add A Subscribe Animation To Videos In CAMTASIA
There's a trick to getting animations with green backgrounds, like the 'SUBSCRIBE' animation I use in my YouTube videos, to look good in Camtasia. In this episode, I explain to you you where I sources my free animations, how I keep this, and other video elements, organized for easy access and the secret to making your subscribe animation blend in with your editing project. Watch the full YouTube video here:
August 12, 2020
Remove Black Bars Before Posting IGTV To YouTube
Did you know that you can repurpose your Instagram Live videos and IGTV vertical videos to YouTube without those ugly black bars on the side? The trick is to edit the vertical video's background first before you upload to YouTube. In this episode, I explain to you exactly how to do this directly on my iPhone. Watch the full YouTube video here:
August 5, 2020
Forget Marketing Funnels DO THIS INSTEAD
I wish I'd done this 3 years sooner. When I got wise to the fact that complex marketing funnels were actually keeping me from achieving the very thing they promise to do, everything changed. Don't make growing your business any harder than it already is. Do this instead. Watch the full video here:
August 4, 2020
Secrets For Creating YouTube Thumbnails
Want to know how I create my weekly YouTube video thumbnails? Watch this demonstration on how I take the selfie picture I use and then create and edit my thumbnails to be colourful, eye-catching and mobile-friendly. Watch the full YouTube video here:
July 29, 2020
How To Create And Edit Memoji Videos For TikTok And Instagram
Want to inject some fun and personality into your content strategy? Create and edit memoji videos for TikTok and Instagram. In this podcast episode, my animated alter ego 'Anne' guides you through how to create memoji videos using the Clips, Videoshop and InShot apps. If you're a coach, speaker, consultant or expert who's looking to build authority in your niche, use this strategy sparingly. These short videos are eye-catching and personality-driven. Watch the full YouTube video here:
July 22, 2020
3 Keys To Post Pandemic Business Growth
Every Wednesday at 3pm ET I conduct a free live training and then open the floor to questions. Register for Cash In On Camera LIVE! Watch the replay here:
July 17, 2020
Increase Your Visibility With Video
In May 2020 I was invited to speak to Janine Brolly's Inspire Women's Business Network. Listen to the audio from that training, conversation and Q&A. To learn more about Inspire Women's Business Network Email Janine at For more resources from me visit: or text me with your comments about this episode at 226-917-2038. Thanks for listening!
July 13, 2020
How To Broadcast A Zoom Meeting To YouTube
Want to grow your channel? If you're already using Zoom video conferencing, you can leverage those meetings by broadcasting them to your YouTube channel.  In this podcast episode, I share 3 ways that broadcasting a Zoom meeting to YouTube will help you create meaningful content and grow your channel fast. Watch the full YouTube video here:
July 8, 2020
Best YouTube Video Script For Speakers HOW I PLAN MY CONTENT
Want to know how to write a script for YouTube? Here's the secret. If you're a speaker, you don't need a script at all. But you do need a plan. That's what makes this the best YouTube video "script" for speakers. This is how I plan all of my live and recorded content including YouTube videos, live streams and even trainings. Watch the full YouTube video here:
July 1, 2020
How To Share Keynote Slides On Facebook Live
Want to take your Facebook Lives to the next level? Create a Keynote presentation and share it on Facebook Live. I love using ECamm to share my screen and go live on Facebook. If you're a coach, consultant, author or speaker you should already be live streaming regularly to build your brand. This podcast episode explains how to add a powerful visual element to your FB lives using ECamm. Watch the full YouTube video here:
June 24, 2020
How To Monetize YouTube Videos Without 4000 Hours and 1000 Subscribers
To be eligible for the YouTube Partner Program a channel must have at least 1000 subscribers and 4000 hours of watch time in the last 12 months. This video is for those of your who have not yet reached that level and are looking for ways to monetize your YouTube channel. In this podcast episode, I give you 4 ways to make money from your YouTube channel without 4k hours or 1000 subs. Pay particular attention to the 4th way... Watch the full YouTube video here:
June 17, 2020
ZOOM Video Breakout Rooms Stategy
Stay connected, build your network and coach your clients with breakout rooms on Zoom. In this podcast episode, I give tactical strategic tips and ideas on how to effectively conduct breakout rooms including how many people per room, how long should breakout rooms be and other best practices to make your next breakout a success. Breakout rooms are multiple sub-rooms within a Zoom meeting where a host can assign participants to select rooms. These separate rooms are useful when splitting up a large group into segmented smaller teams. Doing so helps drive discussion and brainstorming to achieve the goal or objective of the online session. Watch the full YouTube video here:
June 10, 2020
How I'm Getting Over 100 YouTube Subscribers Daily
What would it mean to your business to gain over 100 new, targeted fans and followers EVERY DAY! There are 4 key steps to achieving these kind of results.  In this podcast episode,  I'll share the framework I use for myself and my clients to gain massive momentum, clarity and a system to follow to reach this milestone and get over 100 new YouTube subscribers DAILY. Watch the full YouTube video here:
June 3, 2020
Zoom Virtual Background iPhone
Did you know that you can replace the backdrop of your Zoom meeting even when you join a video conference from an iPhone? In this step-by-step tutorial I'll explain to  you how to access and use the Zoom virtual background feature on an iPhone. You can use this feature without needing a green screen. Change your background to anything you like when joining or starting a Zoom meeting from your phone. Wacth the full YouTube video here:
May 27, 2020
The Most Underrated Canva Template For Business
How did I get crystal clear and become hyper productive in growing my audience with video? I used an underrated, template in Canva.  In this podcast episode,  I'll explain to you which template I believe is indispensable for business owners and I'll demonstrate how you can emulate the mind map I've created that has helped me grow my audience 975% in 28 days with video on social media. Watch the full YouTube video here:
May 20, 2020
How To Look Great On Video Calls | ZOOM Meetings | Facebook
Want to look great on your video calls? If you use Zoom meetings or Facebook Live for business you want to look and feel your best on those video conference calls. In this podcast episode, I share 9 tips on how to look great on any video call including advice from experts in my network on how to look good and make a great impression from hair and makeup to webcams and backdrops. Wacth the full YouTube video here:
May 13, 2020
How To Live Stream With Facebook Live Producer From Your Page
The new Facebook Live Producer interface is the new way to live stream on Facebook. Facebook Live is a great way to build authority in your niche, to grow your audience and get your message out to more people.  In this podcast episode, I will show you how to go live from your Facebook Page using Facebook Live Producer and also how to simultaneously broadcast your live stream to your Facebook groups using your desktop/laptop camera. Watch the full YouTube video here:
May 6, 2020
How I Use ZOOM To Make Money In My Online Business
It turns out that Zoom video conferencing is key to helping me make money in my online business. I brainstormed all the ways I use it and came up with 7 different ways it helps me make money from coaching to content. If you're looking to make money online, work from home and build your online business, listen to how I'm using Zoom. I hope this sparks some ideas for how you can use Zoom to make money in your service-based business. Watch the full YouTube video here:
April 29, 2020
ZOOM Security - Keep Your Meeting Safe From Zoom Bombing
I've been on two Zoom meetings in as many days that were Zoom bombed. Unfortunately, some people see fit to join Zoom meetings uninvited to share inappropriate photos and disturbing language. In this podcast episode, I'll explain how I have my security settings set up in my own Zoom account plus some best practices and other resources available to help you keep your meetings safe, secure and free from Zoom bombers. Watch the full YouTube video here:
April 22, 2020
Zoom Virtual Background Without Green Screen
Making more videos from home? The Zoom Virtual Background feature is a great way to change up your video conference location even if you don't have a green screen. In this podcast episode, I explain both how to use the Zoom Virtual Background function with and without a green screen behind you. You'll hear examples of images I uploaded to my Zoom background gallery and where to find images like these to download. Watch the full YouTube video here:
April 15, 2020
How To Share A Zoom Video Conference On Facebook Live
Sharing your Zoom video conference meeting on your Facebook Page or Group using Facebook Live allows you to go live to both platforms simultaneously. In this podcast episode I explain how to share your Zoom meeting to your Facebook Page or Group in just a few easy steps. Watch the full YouTube video here:
April 8, 2020
Keeping Your Business On Solid Ground
Social Distancing. Quarantine. Lockdown. These words infiltrated our vocabulary, almost overnight. And almost overnight, video became the lifeline of not only our businesses, but our lives. In this audio excerpt from a live Zoom training conducted on April 2, 2020 I share how to use video communication to keep your business on solid ground, as we move toward a post-pandemic ‘new norm’. Achieve and maintain expert status using the video tools you already have Turn on the camera to connect and stay top-of-mind with your clients and customers Separate and elevate yourself from others in an increasingly-crowded online space I also be sharing how I adapted and pivoted my own video strategy how I'm seeing 300% to 1000% increases on some of my key performance indicators.
April 3, 2020
How To Build Your Online Digital Presence With Video
Have recent world events exposed gaps in your online digital presence? In this podcast episode I'm sharing why video marketing is key to promoting your business in a post-pandemic world and sharing a variety of ways you can leverage it to promote your business and build your brand online. Watch the full YouTube video here: htps://
April 1, 2020
How To Develop Your On Camera Image with Leslie Christin from CARA Cosmetics
This is a conversation captured on Facebook Live on March 30, 2020 right in the middle of the COVID-19 pandemic. Me and Leslie Christin from CARA Cosmetics discuss beauty, image and putting yourself out there as an entrepreneur. 
March 30, 2020
Develop a 12-Month Video Content Plan For YouTube
Imagine having a video plan for the full year ahead? Today on the podcast, I'm sharing a strategy to plan 12 months of video content for YouTube. If you're a coach, consultant, entrepreneur or expert who creates content on your channel to generate leads, this strategy will help you gain more traction with your YouTube videos and stay organized knowing exactly what videos you're creating for the next 12 months. Watch the full video on YouTube here:
March 25, 2020
Creating High Ticket Products And Services FOR BEGINNERS Make Money This Week
Even beginners can sell high ticket products and services. If you're a new entrepreneur you can make money this week by launching a BETA program or course following the steps in this video. You don't need fancy funnels, complicated technology or upfront money to create high tickets products and services. You just need expertise and a few tools to start making money this week. Watch the full episode here:
March 18, 2020
How To Download An Unlisted Video TESTIMONIAL From YouTube
Want to know how to get more testimonials? Ask. I had the pleasure of speaking for a group of entrepreneurs recently and I asked the event organizer if she could record a video testimonial about my emceeing and speaking. She graciously agreed. The video was published to YouTube and set to 'unlisted' which is great however as I came to discover, downloading an unlisted video testimonial from YouTube that I didn't publish is more complicated than it looks. But..I found a workaround. Watch the full video on YouTube here:
March 11, 2020
How To Apply Subtitles To YouTube Video Using ClipScribe
ClipScribe is a great tool for creating subtitles and captions as well as design and layout for videos for YouTube and all social media platforms. A survey of U.S. consumers found that 92% view videos with the sound off on mobile and 83% watch with sound off, according to a new report from Verizon Media and ad buyer Publicis Media. We've started using ClipScribe as part of a video creation service offer here at Sheryl Plouffe Media Inc. and it's proving its prowess time and time again. About ClipScribe: ClipScribe makes it easy to turn any video into attention-commanding subtitled social media and blog content. ClipScribe automatically creates subtitles for any video and then the ClipScribe designer makes it easy to add those subtitles to your video along with headlines, countdowns and branding. Additionally, ClipScribe turns your video into written content by automatically formatting your transcription into written paragraph form for posting to your blog or website. Watch the full episode on YouTube here:
March 4, 2020
How To Create Custom YouTube Thumbnails In Canva
Eye-catching thumbnails can radically increase the CTR (click-through-rate) on your YouTube videos. That means you get more views on your videos. I've made some mistakes in this area along the way but I'm getting better results now with the tweaks I'm sharing in this episode of the podcast. Here's what I've done and how you can emulate it for your own YouTube thumbnails using my favourite graphic design tool...Canva. Watch the full video on YouTube here:
February 26, 2020
How to Turn ON Facebook LIVE on Mobile and Desktop
Never miss another Facebook Live broadcast again. In this episode of the podcast I will explain how to set notifications on Facebook from your mobile device or phone and also from your desktop computer. Setting notifications means you'll always be in the know when your favorite live broadcaster or page goes live on Facebook. Watch the full video on YouTube here:
February 19, 2020
How To Save Facebook Group Threads - Video Topic Goldmine
Facebook groups are a great place to uncover and find topics for your business and marketing videos. In this tutorial I explain how to save full Facebook group conversations and threads and explain why this is an untapped resource for video topics that will resonate with your audience. Watch the video on my YouTube channel here:
February 12, 2020
How To Plan A Video For Social Media With NO SCRIPT
Are you frustrated sitting at your computer for hours and hours trying to write that perfect video script?  I don't like to use the word script because I don't believe in word-for-word scripting for social media videos.    If you're an entrepreneur, a coach, a consultant, a speaker or expert who's looking to build a personal or business brand, you need to connect with people.    Emulate the formula described in this episode for yourself so that you can better communicate and have a structure to follow so that you can provide tonnes of value and to be able to create social media videos that are going to connect without relying on a script. Watch the full video on my YouTube channel
January 29, 2020
Canva Animations TUTORIAL
Using the animation and video features in Canva Pro (Canva 2.0) is a great way to boost engagement with dynamic, moving social media content. In this Canva animations tutorial I explain where to find these features, how to customize your animation, add your own videos and change the dimension for vertical Instagram stories and IGTV. Watch the full video on my YouTube channel 
January 22, 2020
SOLOPRENEUR Video Production For Facebook
Are you an entrepreneur or small business owner who wants to leverage Facebook to build your brand and business?  Videos earn the highest engagement rate on Facebook, despite making up only 3% of content according to a study by Quintly.  That means there's huge opportunity for you as a solopreneur to leverage the platform by producing video content on Facebook.  In this audio version of my weekly YouTube video, I take you on a tour of Facebook's Creator Studio, explain what video equipment you need (and don't need) and what orientation or aspect ratio is best for video production on Facebook.
January 15, 2020
Remove Background From Image Directly In Canva In ONE CLICK
Improve the look of your video thumbnails by removing the background of your images and selfies in one click using the new Canva Pro 'background remover effect' feature.  Watch the full video on my YouTube channel here: Remove Background From Image Directly In Canva In ONE CLICK
January 8, 2020
How To Get Even Better Results For Your Agency Clients
You already get great results for your clients but you’re always looking to do even better for them so they’ll stick with you, renew and refer you to others. Watch the full video on my YouTube channel here: How To Get Even Better Results For Your Agency Clients
November 21, 2019
How To Get A Blurry Video Background
There are lots of great apps out there to add a blurry background to a photo but try finding one to add that depth-of-field effect to a VIDEO. That's another story... especially if you want to add this effect and produce the video entirely on your iPhone. Watch the full video on my YouTube channel here: Blurry Video Background | Easy iPhone Depth-Of-Field Tutorial
November 1, 2019
Reach More People
In order to reach more people with your message consider these 3 steps: 1. publish at minimum one core piece of content per week 2. be committed to your audience and make it valuable  3. be accountable to your commitment to create content by saying it out loud
October 23, 2019
Stand Out
How to stand out from the competition as an online content creator.
July 30, 2019
Be A Local Expert
Here’s a tip if you are a real estate professional looking to build your personal brand.
July 23, 2019
The Low-Hanging Fruit
I like using the Notepad app on my phone but I’ve also used Evernote and of course good old fashioned pen and paper.
July 22, 2019
The only other camera I’d recommend...
My favourite WebCam is the Logitech 4K Brio. You can find it easily through my Amazon Storefront or just search for it directly on Amazon.
July 21, 2019
What Makes A Great Mentor
It\u2019s important to surround yourself with people who will tell you the truth straight up. Mentorship is invaluable so long as you choose the right people.
December 8, 2017
3-Year Entrepreneurship Plan
Are you on track building your online business? Here\u2019s what you should be focussing on in each of the first three years of the development of your business.
December 7, 2017
The key to happiness
I spoke to a group of high school students recently and shared with them what I believe is the key to happiness...
December 2, 2017
The Video Trifecta
Here are three styles a video that you can incorporate into your video marketing strategy that will help to establish you as an expert in your niche but also build your personal brand...
November 20, 2017
What can you sell?
One of the best pieces of advice I ever received was to concentrate on revenue generating activities. It sounds obvious but you\u2019d be amazed at how many people don\u2019t have something to sell. Here\u2019s how to change that...
November 19, 2017
Personal Brand Tip
We all know that words have meaning and my friend Monica Perez Burnett shares with us today a great personal branding tip that\u2019s easy to implement
November 15, 2017
Build a great reputation
I waited on tables for 17 years as I was trying to break into television and one thing I learned was always exceed expectations and that translates to business too. Here\u2019s why...
November 14, 2017
Don’t isolate, co-work!
If you\u2019re a Solopreneur or working from home it\u2019s important to still find ways to be around human beings. Co-working spaces may be the answer.
November 11, 2017
Fail fast!
If you want to be successful you have to feel as fast as possible. Here\u2019s why...
November 9, 2017
This changed everything
Sports teams have a lot to teach us about entrepreneurship.
November 7, 2017
2 Easy Content Strategies
As entrepreneurs in the connected world we all need to create content. Here are two strategies to help you be more consistent with your content creation.
November 6, 2017
Best video lighting
My recommendations for optimal video lighting
November 5, 2017
Exciting live stream app
I\u2019m excited about the new live streaming tool I recently discovered. In his episode I explain what it is, where to get it and why it\u2019s so great.
November 4, 2017
Fighting video fright
There\u2019s a point you reach with video where you look back and wonder what you were ever afraid of. In this episode I talk about what that point is and how to know you\u2019ve reached it.
November 2, 2017
Avatars, they are a changin’
Why creating an ideal customer avatar might not serve you and what to do instead.
November 1, 2017
The #1 Skillset
If there\u2019s one skill set that entrepreneurs need to exercise it\u2019s the ability to speak from the heart and here\u2019s why...
October 31, 2017