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Cash In On Camera

Cash In On Camera

By Sheryl Plouffe
Stop marketing like it's 1999! Cash In On Camera is the podcast for business owners, service professionals, and entrepreneurs looking to get their brand known online. Join former TV broadcaster Sheryl Plouffe as she speaks with experts and offers her own insights on video marketing, lead generation, content creation, social media, repurposing, technology, and automation.

Leave Sheryl a voicemail: www.anchor.fm/sherylplouffe/message
Follow Sheryl on Instagram: https://www.instagram/sherylplouffe
Visit Sheryl's website: www.sherylplouffe.com
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Erin Pennings - Your About Page Isn't About You
If the 'About Page' on your website isn't really about you, then what's it for? B2B Copywriter and Marketing Strategist Erin Pennings explains the REAL purpose of your About Page and how you can delight your customers with brand messaging and website copy that packs a punch.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/5imba9IubfE
17:04
January 11, 2022
Deborah Reynolds - The Best Way To Handle Criticism And Haters
Do confidence-building and accepting criticism go hand in hand? Deborah Reynolds joins Cash In On Camera to share her insights on building mental fitness, becoming the best version of yourself, and achieving big things in your business despite not everyone seeing things your way. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/HyuwtXxPdgE
21:51
January 10, 2022
Christine Campbell Rapin - 4 Strategies to Rebuild Your Life & Launch Your Next Chapter
What happens when life throws you a curveball? Is it time for your next chapter? With over 25 years of thriving in male-dominated industries in the corporate world, Christine Campbell Rapin has learned to define success on her own terms. She joins Cash In On Camera to share her framework to confidently rebuild your life and the next stage of your life and career. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/0Nx0lz3X8ag
17:16
January 07, 2022
Gordon Van Wechel - When Is It Time For SEO?
When is the right time to focus on Search Engine Optimization? Gordon Van Wechel joins me on Cash In On Camera to dispel the myths, talk timing and share his experience and insights on this process of improving your website visibility. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/HyVllonLZPk
24:01
December 28, 2021
Patty Block - The Broken Cookie Effect
Want to grow your business? Patty Block is joining Cash In On Camera to share her unique take on broken cookies and how you could be holding yourself back without even knowing it. Patty is known for helping women fine-tune their operations and scale their revenue for strategic growth. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/PLPwTsT4Ut4
19:09
December 27, 2021
Doria Cordova - You Have More Access To Cash Than You Think You Do
It's time to stop the busy work and learn how to create and focus on income-generating activities. Dame Doria Cordova joins Cash In On Camera to share how to move your business forward using resources and relationships you might not have otherwise thought of.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/UZN5S-E78zs
22:32
December 17, 2021
Cat Stancik - 3 Steps To Go From Overlooked To Fully Booked
Want to predictably and repeatedly hit your revenue targets? Cat Stancik, known as The LEAD Boss is joining Cash In On Camera to help you to go from avoiding organic lead generation to loving it.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Tg1o9wvOwmc
17:19
December 08, 2021
Amy Hager - Choosing The Right Content Model For Your Personality
Choosing the right kind of content for your personality is key to making it a joyful experience instead of feeling like a chore. Amy Hager joins Cash In On Camera to share how to choose the right content model for you and how to make creating content not only a pleasure but profitable too! Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/-2C70Ao4ojY
18:34
December 06, 2021
Debra Eckerling - Strategic Goal Setting For High Video Output
Want to create more video content but struggle making it happen? Goal-setting expert and award-winning author Debra Eckerling joins Cash In On Camera to share her goal-setting framework so you can crank out more videos and get on the fast track to higher productivity and results. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/4uHnuhCJRGQ
21:32
December 03, 2021
Katie Brinkley - Why You Need To Care About Social Audio
Social audio is exploding. With a background in radio broadcasting, Katie Brinkley knows how to leverage it to help businesses grow. We're bringing Katie on Cash In On Camera to talk about what you need to know now and over the next decade about social audio so you don't get left behind. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Glj1_xpAS88
21:59
December 02, 2021
Jennifer Lyall - Overcoming Procrastination, Doubt, Anxiety & STOP HESITATING
Ever had a million-dollar idea? What happens next is a tale all too familiar to entrepreneurs. You wait, doubt, overthink and then the idea dies on the vine. In this episode of Cash In On Camera, we're turning the tables and Jennifer is going to coach ME to stop hesitating on something I've recently started to think about launching.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Artle4UmWQg
22:10
November 25, 2021
Luria Petrucci - Profiting From Your Personality On Camera
Want to show up more confidently and authentically on camera? Luria Petrucci from Live Streaming Pros is joining Cash In On Camera to talk about finding a balance between showing personality and still making your videos work for your business. Luria has been creating videos for over 16 years, and has used live video to grow audiences of 2 million people, and worked with Panasonic, Samsung, Go Daddy, AT&T, and more! Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Wpe1GG0kVj8
21:43
November 24, 2021
Melissa Harstine - Customer Interviews Are the Missing Link In Your Marketing
Most business owners are just guessing when it comes to creating content that resonates with their audience. What if you could gain insights into your dream customers' struggles, fears, goals, and desires? What if you could start creating content that you know is going to work because you're using words and emotions straight from your customers' mouths?  In this episode of Cash In On Camera, Melissa Harstine talks about customer research, how to feel confident doing interviews, and leverage research insights to create content that connects + converts.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Vov7uB836mY
17:51
November 19, 2021
Corey Walker - Hottest Feature On Instagram Right Now
Instagram has become a crucial platform for a lot of businesses. In this episode of Cash In On Camera, Corey Walker, co-author of Instagram For Dummies, shares her take on the hottest Instagram features you need to be using to promote yourself. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/_bkseXbNaJU
17:40
November 19, 2021
Elvira V. Hopper - From Corporate Meltdown To Miracle Mindset Coach
A corporate mental breakdown caused Elvira Hopper to leave behind two respected healthcare careers and lean into her 'Authentic Act 2' as a life and business coach. In this episode of Cash In On Camera, Elvira reveals how she knew it was time for massive upheaval and what she did to save herself.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/T57BsL12ns8
18:05
November 15, 2021
Ethan Beute - Human-Centered Communication
Virtual environments are here to stay. The only viable way forward is to be more thoughtful, intentional, and personal with our online interactions. Ethan Beute has authored the book on Human-Centered Communication and joins Cash In On Camera to share how you can connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your business. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/GOqiYayLwSg
24:24
November 12, 2021
Jared Loman - Turning Your Professional Experience Into A Profitable Coaching Program
Coaching is a billion-dollar industry. Why not make it work for you? In this episode of Cash In On Camera, Jared Loman from Kajabi shares how coaching can be viable and even exceed your corporate salary if done right with knowledge-gained insights into what makes people tick! Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/-RglotupbbQ
19:41
November 11, 2021
Kimi Evans - How To Get Media Exposure
Media exposure is one of the most powerful ways to demonstrate your authority and to build credibility. In this episode of Cash In On Camera, former ABC7 news personality Kimi Evans and I share how to get media attention and leverage it to grow your business. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/rflPuUv_fpA
24:58
November 04, 2021
Precious L. Williams - Embracing Your Flaws All The Way to the Bank!
We all have flaws so why is it so hard to embrace them? In this episode of Cash In On Camera, The #KillerPitchMaster Precious L. Williams shares how you can finally own your imperfections, allow others around you to feel safe sharing theirs, and leverage it to grow your business. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/DPU8hMj6xKs
21:08
October 27, 2021
Jen Tomecek - Pop-Up Shop Success Story
Jen Tomecek uses social media to drive fans of her premium ice cream too, well, wherever she decides. She is the owner of Bowl of Cream in Chatham, Ontario and her pop-up shop strategy has been a huge success because of social media. In this episode of Cash In On Camera, Jen shares how she's using social to drive sales of her delectable creations. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/C3RB8nqqFKc
21:51
October 22, 2021
Suzanne G Longstreet - Crush Imposter Syndrome
It's time to rewire your brain for success with NLP Master Coach Suzanne Longstreet. In this episode of Cash In On Camera, Suzanne shares how you can go from invisible to invincible and crush imposter syndrome once and for all. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/YoCy-N8nmZM
16:59
October 15, 2021
Camille Padilla - New Tools For A Hybrid World
We're talking technology on this episode of Cash In On Camera with Vodium Founder Camille Padilla. What tools do you need to stay connected in our part online / part offline world? Come geek out with us. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/b8uHbkmc0es
18:10
October 15, 2021
Amy McLaren - Purpose To Passion
You wait. You work. You read about others living their passion out loud in the world. But what do you do when you feel like you are living life for everyone but yourself? When does it feel like you can’t get past your comfort zone? When living your passion and purpose seem like an unattainable ideal? Let Amy McLaren’s story inspire you to take steps to live a life that fills your cup. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/cI2qeNruB0U
20:10
October 06, 2021
Jessica Terzakis - Scaling Your Business Using Group Programs
You don’t need another certification course or to read another book. Jessica Terzakis joins Cash In On Camera to share how you can launch a group program with the knowledge you already have. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/N40Nk-qwK7I
21:16
October 05, 2021
Andréa Jones - How To Get Real, Engaged Followers That Convert To Sales
Followers are great, but engaged followers are better. Andréa Jones joins Cash In On Camera to share her best tips to attract people who care about you and the problem you solve so that you can make more sales. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/P8l2jBAnbRA
16:55
September 30, 2021
James Mac Neil - Funerals Are Changing
A more transparent and accessible approach to the funeral transaction is underway. James Mac Neil from Life Transitions explains how their progressive approach is being welcomed by the families they serve. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/42la-FFiDyY
20:11
September 27, 2021
Allea Grummert - Create Your Own Personalized Email Roadmap To Get Your Message Out Faster
As you build your business online, you may be wondering how deep to dive into email marketing. That’s my friend Allea Grummert’s favorite thing to talk about, so I wanted to bring her on Cash In On Camera to answer that question for you. WHAT should you send your email list?! We got you covered. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/LszTPWdqjYc
18:46
September 24, 2021
Nikki Clarke - Social Media Is Not One Size Fits All
It can be tempting to imitate others online. In today's episode, Nikki Clarke shares her thoughts on why the one-size-fits-all approach to social media doesn't work and how to navigate TikTok and YouTube. Nikki is launching her fourth book, 9 Virtues that COVID Taught Me - A Playbook for Never Giving Up in Fall 2021. Watch the full video episode on YouTube here: https://youtu.be/ZQ4fpnDuE2o
19:44
September 23, 2021
Katrina Sawa - How to Make Fast Cash with Easy YES Offers
Want to make some fast cash? Katrina Sawa is a no-nonsense business coach who can help jumpstart your revenue. She's an award-winning speaker, Jumpstart Your Biz Coach & 9x International Best Selling Author. In today's episode, Katrina shares an easy-to-implement strategy designed to put money in your pocket fast.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/kF7NlUxSXIA
20:16
September 23, 2021
Arvee Robinson - Eliminate The Fear Of Public Speaking
Stepping on stage and into the spotlight can seem daunting if you've never done it or if you've done it but it didn't quite go as planned. In this episode, Arvee Robinson discusses ways to eliminate the fear of public speaking so you can get out there, be seen, and be heard! Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/SFX9eWs4Iv4
13:11
September 09, 2021
Paula Telizyn - What If Nobody Likes Me? Finding Courage
Showing up, and creating businesses required Paula Telizyn to be visible in ways she hadn't expected. She's an expert at creating courage around the question, "What if nobody likes me?" Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/Y7dlozgALXk
12:08
September 09, 2021
Nicole Pereira - 3 Keys To Leadership
As a business owner of a multi-million dollar organization with 60+ employees, Nicole Pereira understands the rewards and challenges of operating a business and fueling its success. She has made it her life’s mission to provide other women with the business strategy tools and mindset mastery they need to be successful. She shares with female business owners strategies and tools she has personally used in her business and life through 90-day planning, mentoring, and exclusive one-on-one coaching through her inner circle, where a limited number of professional women are accepted each year at The Growth Academy. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/DO5HZ8awo7I
16:17
August 24, 2021
Blair Kaplan Venables - Uplevel Your Social Media
Are you are ready to up-level your social media strategy? Blair Kaplan Venables is a Social Media Expert and President of Blair Kaplan Communications. In this episode, Blair shares an easy-to-remember acronym so that you can start using her Social Media Empowerment Pillars plus her tips for deciding what you should, and shouldn't, share on social media. Watch the full LIVE video interview here on Sheryl's YouTube channel: https://youtu.be/70GvfIXEulc
16:52
August 18, 2021
Samantha King - Hybrid Courses & Programs
Have you ever wondered whether creating a standalone online course or a hybrid course with LIVE teaching is better? In this episode, we're discussing the pros and cons of both, where you should start, and why. Samantha King is the founder of Fempire Builders. She coaches women to create + sell digital products and online courses so they can scale their business and have the freedom to work with dream clients.  Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/kB1k0uFTyvU
16:10
August 17, 2021
The Power Of Video with Evan Carmichael
Watch my full interview with Evan Carmichael here: https://youtu.be/i1QWUKXa1zM
02:39
June 19, 2021
My 1 Million Viewed Video
Reaching 1 million video views is a huge milestone especially for smaller YouTube channels. In this episode, I share my 4P Framework and the content creation strategies, tips, and best practices I used to get 1 million views organically on one video in 11 months. Watch the full YouTube video here: https://youtu.be/asQSYZhviPI
07:40
April 14, 2021
Conducting And Timing Zoom Breakout Rooms
It might sound simple but I've been in breakout rooms that were not properly conducted or timed out so that everyone gets an opportunity to speak. Don't be that person. I regularly host breakout rooms for global events. It's the host's responsibility to manage not only the topic, the conversation, the energy, the flow of the room but also the timing. I use the stopwatch on my phone. Watch the full YouTube video here: https://youtu.be/1RmWN4G2sBw
02:07
April 07, 2021
3 Ways To Monetize From YouTube
In this episode, I'll discuss three ways that coaches, consultants, small business owners, speakers and authors can promote their products and services from their YouTube channel. There is some tech involved with these three methods so keep that in mind. If you’re brand new you might consider starting with low-to-no tech options first. 1. Marketing funnel 2. Work With Me Application 3. Book A Paid Call Watch full YouTube video here: https://youtu.be/Eft2bNhYPBU
01:53
March 31, 2021
The New Way To Look Like A Video Rockstar
What makes a professional looking video? I think it has more to do with WHAT you say than the camera you used to say it. In this video I share my secret to pro video for coaches and consultants who want to make a lasting impact with their message. Watch the YouTube video here: https://youtu.be/EambkOCsLeI
02:02
March 10, 2021
How To Be Seen As A Leader
Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. But how can you be seen as a thought leader? It's about developing your own ideas, philosophies, methodologies, formulas, point of view. Watch the video on my YouTube channel here: https://youtu.be/MmFuAnwj0m8
01:48
March 03, 2021
The Secret To Making Money With Your First Online Course
I recently shared this advice on one of my free weekly trainings. One of my amazing clients took it and ran...all the way to the bank. Within about 3 weeks she enrolled 6 women into her yet-to-be-created online course. Now she's getting paid to create it. You can do the same. Watch the YouTube video here: https://youtu.be/vPnoGkWVrbY
02:29
February 18, 2021
Creating A Podcast From YouTube Videos
When you're working solo or with a small team, you need to leverage your video content to as many platforms as possible. I repurpose my weekly videos to the Anchor.fm podcast platform in only a few clicks. Watch the full YouTube video here: https://youtu.be/ww2Pd9s_mlM
07:04
February 17, 2021
3 Easy Streams Of Income For Coaches And Consultants
I created 3 extra streams of income in 2020 that earned me thousands of extra dollars. In this episode, I share what I did, the thinking and strategy behind why I believe they worked so well along with suggestions on how you can emulate these for your own coaching or consulting business to make extra money this year.  Watch the full YouTube video here: https://youtu.be/gzAZwgd8Rb4
07:32
January 20, 2021
Pricing Your First Digital Product
Your very first digital product should not be a premium-priced $2,000+ course. In this video, I share my own experience with digital product pricing, what to avoid, and how to put $3,000 in your pocket even with your first digital product, online course, or coaching program. Watch the full YouTube video here: https://youtu.be/yJmLTt0RQDo
05:01
January 13, 2021
How To Get Paid As A Coach Using Zoom And Calendly
Looking to make some quick money in your business or a new stream of income? If you're a coach or consultant you don't need a fancy funnel to get make more money. All you need is a Zoom account, a paid Calendly account, and a payment processor like PayPal. Watch the full YouTube video here: https://youtu.be/ned6B-7XVSM
07:11
December 30, 2020
Online Course Video Production Tools And Tech
Online courses are a great way to turn your coaching into passive income. Here is my 3 step process to create videos for your online course as well as the tools and tech necessary to build your product. Watch the full YouTube video: https://youtu.be/xUPEcr1lHnY
08:51
December 23, 2020
10 YouTube Shorts Ideas For Business
If you're a new or aspiring YouTube creator, YouTube #shorts is a great opportunity to increase your subscribers fast. In this episode, I give you 10 topic ideas for business owners, coaches, consultants, and entrepreneurs looking to get more subscribers on YouTube and grow their channel. Watch the full YouTube video here: https://youtu.be/ixUJxNOaheE
10:10
December 16, 2020
How To Trigger Closed Captions On IGTV Videos
I could spend a whole day teaching captions. In today's episode, let's tackle adding closed (as opposed to open) captions to IGTV. This will increase engagement with your content and help it reach new audiences. Watch the full YouTube video here: https://youtu.be/xxIxuFTgDm8
04:32
December 09, 2020
Model Your Favorite YouTube Channel Art In Canva
I recently upgraded my YouTube channel art. It looks so much better and it's all thanks to the little trick I'm about to share with you. I used my favorite graphic design tool Canva and discovered a way to model one of my favorite banner examples. In this video, I'll share the exact steps to 'banner-hack' and model your favorite YouTube channel art banner. Watch the full YouTube video here: https://youtu.be/D3SY1imkZTI
08:28
November 25, 2020
How To Add Fonts In InShot
InShot is one of my favourite video editing apps. Because I recently changed my branding I had to add my new fonts into the app. I thought I'd record the process and share it with you. You'll need the InShot and AnyFont apps to complete these steps in addition to access to your chosen font. I use Google Fonts in this demonstration. Watch the full YouTube video here: https://youtu.be/dJ8nnVvJ8rc
05:59
November 18, 2020
Email Signature Tips For More Video Views
Here are 2 quick tips to help you leverage your email signature to get more video views using Wisestamp. Watch the full YouTube video here: https://youtu.be/YCGL318v6jM
04:40
November 12, 2020
My Secret Vlog Hack ADD FILTER - NO EDITING
Know you should be creating more videos to grow your audience? Here's how to create vlog-style videos on your phone AND add an Instagram-filter effect in a fraction of the time it would take you to edit on your desktop. NOTE: I have overdone the filter effect for demonstration purposes in this video. Watch the full YouTube video here: https://youtu.be/58NKnzsaILE
02:53
November 12, 2020
Facebook Creator Studio IGTV Tutorial
When you're wearing all the hats in your business you must be efficient and leverage your content as much as possible. In this episode, I explain how to use the Facebook Creator Studio interface to repurpose Facebook posts to IGTV in just a few clicks. Watch the full YouTube video here: https://youtu.be/5XWHkJqU9VM
04:43
October 14, 2020
What I Suggest Might Surprise You
Should you start with live streaming or recorded video? They both come with their own set of challenges. In this video I'll break down the pros and cons of both and suggest where to start. Watch the full YouTube video here: https://youtu.be/RJHwQnF2Nlg
04:59
October 07, 2020
My Behind The Scenes Video Set Up
Here's how I have my desk and video producing area set up for working at home. Watch the full YouTube video here: https://youtu.be/Efy4WOCvYZw
06:43
September 30, 2020
How To Multistream Zoom Meetings Using Restream
Want to reach more people? Try multistreaming your next Zoom meeting to multiple social media platforms at the same time. Here's how to do it with my favourite multistream platform Restream.io... Watch the full YouTube video here: https://youtu.be/ZyH81DWO_Io
06:59
September 23, 2020
How To Make Your Online Training Searchable
Want to make your online trainings and coaching even more valuable to your audience and clients? Make your trainings searchable. In this podcast episode, I share the tool I've used to create my own custom video search engine and explain the benefits of integrating this into your coaching business. Watch the full YouTube video here: https://youtu.be/5i2BwdwA66c
03:50
September 16, 2020
Balance Is An Illusion: What To Strive For Instead With Connie Benjamin
What a joy to chat about entrepreneurial 'balance' with bestselling author, podcast host and creator of My Fire Within Connie Benjamin. In this interview Connie shares her easy-to-recall acronym for living up to your maximum potential without sacrificing your sanity or your family in the process. Visit Connie at My Fire Within: https://www.myfirewithin.com/main Email Connie at: connie@myfirewithin.com
16:20
September 09, 2020
Avoid This Messaging Mistake
When I opened her email I was stunned. There were no fewer than 7 references to 'me' and 'I' over the course of this short communication. In fact, there was not one reference to the reader. Emails like these are ineffective in building connection to the reader/viewer/listener. Join me in a challenge to avoid this messaging mistake so that your emails get read, videos get watched and podcasts get listened to. Watch the full YouTube video here: https://youtu.be/xZMk-zNwM1o
02:43
September 09, 2020
Should You Hire a VA To Make Video Content
I'm a fan of outsourcing. But who should be charged with creating your video content in your business? Should production be outsourced to a virtual assistant? In this podcast episode, I share my 4P Framework and which of these steps are best suited to outsource to a VA. Watch the full YouTube video here: https://youtu.be/A0JlJbVoyA4
06:10
September 02, 2020
How To Use Facebook Live Screen Share For Webinars
Want to be seen as an authority in your niche? Teach. One of the most popular ways to teach online is with webinars. Facebook Live Screen Share is a feature that allows you to share your slide deck presentation or webinar in real time with your audience. In this podcast episode, I share my tips for doing this seamlessly. Watch the full YouTube video here: https://youtu.be/adaextBqvYU
05:15
August 26, 2020
The Secret To Transitioning From Employee to Entrepreneur
Do you dream of leaving your 9-5 for the time and schedule freedom of running your own business? Olenka Cullinan is the CEO of iStartFirst. She shares the secret to getting started on the right foot toward transitioning from employee to entrepreneur.  To learn more about Olenka's work visit: www.istartfirst.com 
12:10
August 20, 2020
How To Embed Video In Gmail Message
Embedding a video in Gmail can be a little tricky especially if you want to include an image in the body of your message that links to your video. In this episode, I explain how to include a clickable image in a Gmail message using Canva and YouTube. Watch the full YouTube video here: https://youtu.be/1LDnMhG1ziA
05:41
August 19, 2020
How To Add A Subscribe Animation To Videos In CAMTASIA
There's a trick to getting animations with green backgrounds, like the 'SUBSCRIBE' animation I use in my YouTube videos, to look good in Camtasia. In this episode, I explain to you you where I sources my free animations, how I keep this, and other video elements, organized for easy access and the secret to making your subscribe animation blend in with your editing project. Watch the full YouTube video here: https://youtu.be/XV5bdxEAx6U
05:41
August 12, 2020
Remove Black Bars Before Posting IGTV To YouTube
Did you know that you can repurpose your Instagram Live videos and IGTV vertical videos to YouTube without those ugly black bars on the side? The trick is to edit the vertical video's background first before you upload to YouTube. In this episode, I explain to you exactly how to do this directly on my iPhone. Watch the full YouTube video here: https://youtu.be/6wxprulqtaA
03:40
August 05, 2020
Forget Marketing Funnels DO THIS INSTEAD
I wish I'd done this 3 years sooner. When I got wise to the fact that complex marketing funnels were actually keeping me from achieving the very thing they promise to do, everything changed. Don't make growing your business any harder than it already is. Do this instead. Watch the full video here: https://youtu.be/onrvZCnODGo
10:08
August 04, 2020
Secrets For Creating YouTube Thumbnails
Want to know how I create my weekly YouTube video thumbnails? Watch this demonstration on how I take the selfie picture I use and then create and edit my thumbnails to be colourful, eye-catching and mobile-friendly. Watch the full YouTube video here: https://youtu.be/T8QI-UVqiDQ
13:07
July 29, 2020
How To Create And Edit Memoji Videos For TikTok And Instagram
Want to inject some fun and personality into your content strategy? Create and edit memoji videos for TikTok and Instagram. In this podcast episode, my animated alter ego 'Anne' guides you through how to create memoji videos using the Clips, Videoshop and InShot apps. If you're a coach, speaker, consultant or expert who's looking to build authority in your niche, use this strategy sparingly. These short videos are eye-catching and personality-driven. Watch the full YouTube video here: https://youtu.be/-LqdE_xS_Fw
12:20
July 22, 2020
3 Keys To Post Pandemic Business Growth
Every Wednesday at 3pm ET I conduct a free live training and then open the floor to questions. Register for Cash In On Camera LIVE! zoom.cashinoncamera.com Watch the replay here: https://www.facebook.com/391403814317802/videos/10222780111196817
42:35
July 17, 2020
Increase Your Visibility With Video
In May 2020 I was invited to speak to Janine Brolly's Inspire Women's Business Network. Listen to the audio from that training, conversation and Q&A. To learn more about Inspire Women's Business Network Email Janine at janine@janinebrolly.com For more resources from me visit: www.sherylplouffe.com or text me with your comments about this episode at 226-917-2038. Thanks for listening!
01:00:54
July 13, 2020
How To Broadcast A Zoom Meeting To YouTube
Want to grow your channel? If you're already using Zoom video conferencing, you can leverage those meetings by broadcasting them to your YouTube channel.  In this podcast episode, I share 3 ways that broadcasting a Zoom meeting to YouTube will help you create meaningful content and grow your channel fast. Watch the full YouTube video here: https://youtu.be/ymXl1Eu0HjY
06:53
July 08, 2020
Best YouTube Video Script For Speakers HOW I PLAN MY CONTENT
Want to know how to write a script for YouTube? Here's the secret. If you're a speaker, you don't need a script at all. But you do need a plan. That's what makes this the best YouTube video "script" for speakers. This is how I plan all of my live and recorded content including YouTube videos, live streams and even trainings. Watch the full YouTube video here: https://youtu.be/WDPoHnJG8hA
11:30
July 01, 2020
How To Share Keynote Slides On Facebook Live
Want to take your Facebook Lives to the next level? Create a Keynote presentation and share it on Facebook Live. I love using ECamm to share my screen and go live on Facebook. If you're a coach, consultant, author or speaker you should already be live streaming regularly to build your brand. This podcast episode explains how to add a powerful visual element to your FB lives using ECamm. Watch the full YouTube video here: https://youtu.be/9HR-Ltw-6Jc
06:15
June 24, 2020
How To Monetize YouTube Videos Without 4000 Hours and 1000 Subscribers
To be eligible for the YouTube Partner Program a channel must have at least 1000 subscribers and 4000 hours of watch time in the last 12 months. This video is for those of your who have not yet reached that level and are looking for ways to monetize your YouTube channel. In this podcast episode, I give you 4 ways to make money from your YouTube channel without 4k hours or 1000 subs. Pay particular attention to the 4th way... Watch the full YouTube video here: https://youtu.be/HWR0V1a53zA
09:04
June 17, 2020
ZOOM Video Breakout Rooms Stategy
Stay connected, build your network and coach your clients with breakout rooms on Zoom. In this podcast episode, I give tactical strategic tips and ideas on how to effectively conduct breakout rooms including how many people per room, how long should breakout rooms be and other best practices to make your next breakout a success. Breakout rooms are multiple sub-rooms within a Zoom meeting where a host can assign participants to select rooms. These separate rooms are useful when splitting up a large group into segmented smaller teams. Doing so helps drive discussion and brainstorming to achieve the goal or objective of the online session. Watch the full YouTube video here: https://youtu.be/7JRCh5H2LTM
17:43
June 10, 2020
How I'm Getting Over 100 YouTube Subscribers Daily
What would it mean to your business to gain over 100 new, targeted fans and followers EVERY DAY! There are 4 key steps to achieving these kind of results.  In this podcast episode,  I'll share the framework I use for myself and my clients to gain massive momentum, clarity and a system to follow to reach this milestone and get over 100 new YouTube subscribers DAILY. Watch the full YouTube video here: https://youtu.be/8y46ChwIZhA
09:30
June 03, 2020
Zoom Virtual Background iPhone
Did you know that you can replace the backdrop of your Zoom meeting even when you join a video conference from an iPhone? In this step-by-step tutorial I'll explain to  you how to access and use the Zoom virtual background feature on an iPhone. You can use this feature without needing a green screen. Change your background to anything you like when joining or starting a Zoom meeting from your phone. Wacth the full YouTube video here: https://youtu.be/dC-UuLl8-cQ
04:00
May 27, 2020
The Most Underrated Canva Template For Business
How did I get crystal clear and become hyper productive in growing my audience with video? I used an underrated, template in Canva.  In this podcast episode,  I'll explain to you which template I believe is indispensable for business owners and I'll demonstrate how you can emulate the mind map I've created that has helped me grow my audience 975% in 28 days with video on social media. Watch the full YouTube video here: https://youtu.be/uJDL-n8ttcw
06:04
May 20, 2020
How To Look Great On Video Calls | ZOOM Meetings | Facebook
Want to look great on your video calls? If you use Zoom meetings or Facebook Live for business you want to look and feel your best on those video conference calls. In this podcast episode, I share 9 tips on how to look great on any video call including advice from experts in my network on how to look good and make a great impression from hair and makeup to webcams and backdrops. Wacth the full YouTube video here: https://youtu.be/2KJBO7ZkxwM
07:53
May 13, 2020
How To Live Stream With Facebook Live Producer From Your Page
The new Facebook Live Producer interface is the new way to live stream on Facebook. Facebook Live is a great way to build authority in your niche, to grow your audience and get your message out to more people.  In this podcast episode, I will show you how to go live from your Facebook Page using Facebook Live Producer and also how to simultaneously broadcast your live stream to your Facebook groups using your desktop/laptop camera. Watch the full YouTube video here: https://youtu.be/mJlvzd01l8c
16:43
May 06, 2020
How I Use ZOOM To Make Money In My Online Business
It turns out that Zoom video conferencing is key to helping me make money in my online business. I brainstormed all the ways I use it and came up with 7 different ways it helps me make money from coaching to content. If you're looking to make money online, work from home and build your online business, listen to how I'm using Zoom. I hope this sparks some ideas for how you can use Zoom to make money in your service-based business. Watch the full YouTube video here: https://youtu.be/zqZ_pl-EU_4
12:35
April 29, 2020
ZOOM Security - Keep Your Meeting Safe From Zoom Bombing
I've been on two Zoom meetings in as many days that were Zoom bombed. Unfortunately, some people see fit to join Zoom meetings uninvited to share inappropriate photos and disturbing language. In this podcast episode, I'll explain how I have my security settings set up in my own Zoom account plus some best practices and other resources available to help you keep your meetings safe, secure and free from Zoom bombers. Watch the full YouTube video here: https://youtu.be/AzHGfzwL2Bc
11:34
April 22, 2020
Zoom Virtual Background Without Green Screen
Making more videos from home? The Zoom Virtual Background feature is a great way to change up your video conference location even if you don't have a green screen. In this podcast episode, I explain both how to use the Zoom Virtual Background function with and without a green screen behind you. You'll hear examples of images I uploaded to my Zoom background gallery and where to find images like these to download. Watch the full YouTube video here: https://youtu.be/kVrwzdCOHgU
09:38
April 15, 2020
How To Share A Zoom Video Conference On Facebook Live
Sharing your Zoom video conference meeting on your Facebook Page or Group using Facebook Live allows you to go live to both platforms simultaneously. In this podcast episode I explain how to share your Zoom meeting to your Facebook Page or Group in just a few easy steps. Watch the full YouTube video here: https://youtu.be/pAFC2ag9_jM
10:33
April 08, 2020
Keeping Your Business On Solid Ground
Social Distancing. Quarantine. Lockdown. These words infiltrated our vocabulary, almost overnight. And almost overnight, video became the lifeline of not only our businesses, but our lives. In this audio excerpt from a live Zoom training conducted on April 2, 2020 I share how to use video communication to keep your business on solid ground, as we move toward a post-pandemic ‘new norm’. Achieve and maintain expert status using the video tools you already have Turn on the camera to connect and stay top-of-mind with your clients and customers Separate and elevate yourself from others in an increasingly-crowded online space I also be sharing how I adapted and pivoted my own video strategy how I'm seeing 300% to 1000% increases on some of my key performance indicators.
34:05
April 03, 2020
How To Build Your Online Digital Presence With Video
Have recent world events exposed gaps in your online digital presence? In this podcast episode I'm sharing why video marketing is key to promoting your business in a post-pandemic world and sharing a variety of ways you can leverage it to promote your business and build your brand online. Watch the full YouTube video here: htps://youtu.be/kphS1OQ6BcIt
00:07
April 01, 2020
How To Develop Your On Camera Image with Leslie Christin from CARA Cosmetics
This is a conversation captured on Facebook Live on March 30, 2020 right in the middle of the COVID-19 pandemic. Me and Leslie Christin from CARA Cosmetics discuss beauty, image and putting yourself out there as an entrepreneur. 
59:52
March 30, 2020
Develop a 12-Month Video Content Plan For YouTube
Imagine having a video plan for the full year ahead? Today on the podcast, I'm sharing a strategy to plan 12 months of video content for YouTube. If you're a coach, consultant, entrepreneur or expert who creates content on your channel to generate leads, this strategy will help you gain more traction with your YouTube videos and stay organized knowing exactly what videos you're creating for the next 12 months. Watch the full video on YouTube here: https://youtu.be/qXfSGnpCFjg
07:35
March 25, 2020
Creating High Ticket Products And Services FOR BEGINNERS Make Money This Week
Even beginners can sell high ticket products and services. If you're a new entrepreneur you can make money this week by launching a BETA program or course following the steps in this video. You don't need fancy funnels, complicated technology or upfront money to create high tickets products and services. You just need expertise and a few tools to start making money this week. Watch the full episode here: https://youtu.be/oPkQkmg8p9s
14:51
March 18, 2020
How To Download An Unlisted Video TESTIMONIAL From YouTube
Want to know how to get more testimonials? Ask. I had the pleasure of speaking for a group of entrepreneurs recently and I asked the event organizer if she could record a video testimonial about my emceeing and speaking. She graciously agreed. The video was published to YouTube and set to 'unlisted' which is great however as I came to discover, downloading an unlisted video testimonial from YouTube that I didn't publish is more complicated than it looks. But..I found a workaround. Watch the full video on YouTube here: https://youtu.be/SAAQSqOzko8
06:36
March 11, 2020
How To Apply Subtitles To YouTube Video Using ClipScribe
ClipScribe is a great tool for creating subtitles and captions as well as design and layout for videos for YouTube and all social media platforms. A survey of U.S. consumers found that 92% view videos with the sound off on mobile and 83% watch with sound off, according to a new report from Verizon Media and ad buyer Publicis Media. We've started using ClipScribe as part of a video creation service offer here at Sheryl Plouffe Media Inc. and it's proving its prowess time and time again. About ClipScribe: ClipScribe makes it easy to turn any video into attention-commanding subtitled social media and blog content. ClipScribe automatically creates subtitles for any video and then the ClipScribe designer makes it easy to add those subtitles to your video along with headlines, countdowns and branding. Additionally, ClipScribe turns your video into written content by automatically formatting your transcription into written paragraph form for posting to your blog or website. Watch the full episode on YouTube here: https://youtu.be/BvuVkCPM0rY
14:40
March 04, 2020
How To Create Custom YouTube Thumbnails In Canva
Eye-catching thumbnails can radically increase the CTR (click-through-rate) on your YouTube videos. That means you get more views on your videos. I've made some mistakes in this area along the way but I'm getting better results now with the tweaks I'm sharing in this episode of the podcast. Here's what I've done and how you can emulate it for your own YouTube thumbnails using my favourite graphic design tool...Canva. Watch the full video on YouTube here: https://youtu.be/X8Aa9SMxhK0
13:12
February 26, 2020
How to Turn ON Facebook LIVE on Mobile and Desktop
Never miss another Facebook Live broadcast again. In this episode of the podcast I will explain how to set notifications on Facebook from your mobile device or phone and also from your desktop computer. Setting notifications means you'll always be in the know when your favorite live broadcaster or page goes live on Facebook. Watch the full video on YouTube here: https://youtu.be/nDbX8fun5w8
04:23
February 19, 2020
How To Save Facebook Group Threads - Video Topic Goldmine
Facebook groups are a great place to uncover and find topics for your business and marketing videos. In this tutorial I explain how to save full Facebook group conversations and threads and explain why this is an untapped resource for video topics that will resonate with your audience. Watch the video on my YouTube channel here: https://youtu.be/H0SyJP0KRYs
07:02
February 12, 2020
How To Plan A Video For Social Media With NO SCRIPT
Are you frustrated sitting at your computer for hours and hours trying to write that perfect video script?  I don't like to use the word script because I don't believe in word-for-word scripting for social media videos.    If you're an entrepreneur, a coach, a consultant, a speaker or expert who's looking to build a personal or business brand, you need to connect with people.    Emulate the formula described in this episode for yourself so that you can better communicate and have a structure to follow so that you can provide tonnes of value and to be able to create social media videos that are going to connect without relying on a script. Watch the full video on my YouTube channel
06:22
January 29, 2020
Canva Animations TUTORIAL
Using the animation and video features in Canva Pro (Canva 2.0) is a great way to boost engagement with dynamic, moving social media content. In this Canva animations tutorial I explain where to find these features, how to customize your animation, add your own videos and change the dimension for vertical Instagram stories and IGTV. Watch the full video on my YouTube channel 
10:56
January 22, 2020