Shiptimize On The Record

Today in This is Shiptimize, we want to introduce Daniel 😉 Did you know that he used to work in a fishing boat before working in Shiptimize? Hit the play and get ready to find out more about him in this interview! #ShiptimizeOnTheRecord #ThisIsShiptimize

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Can you imagine what your 10-years-old self would think about how your current life is? Jaldimir in Shiptimize has a pretty good answer for that question. Do you want to know what it is? Hit the play and get ready for a bit of podcast interview with us 😉 #ShiptimizeOnTheRecord #ThisIsShiptimize

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Are landing pages dead? We have good reasons to believe so. Or at least to think that many of them are in zombie mode. Why do we think that? Because of our own experience with them. Yes, our podcast is not all about the wins. Sometimes, we just need to count our loses, learn from it and move on. And that is what this episode is all about. 😉 📻 

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This week, the whole podcast team made it into the recording session! As usually, we talked about the numbers we get in our social media, but today we have announced who is our official new partner, YEAH! 🎉 Curious? Do you want to know it? Hit play and find out 😉

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This week in our podcast for Shiptimize, do you know what we have been talking about? Exactly! Leads 😉 Not difficult to guess, right? Besides, Mark is back and other things have happened. Are you curious? Well, just hit play and listen 🎶

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This week in Shiptimize we all have been really busy. Either preparing a lot, a lot of content for marketing and our future partnership, or running ads and analyzing the data in our social media, or adapting to the new position in the marketing team. In this episode, of course, we also talk about our numbers and how we have to keep an eye on a couple of things we have been testing.

Everything has been work, work, work for us, and that is good!

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This week everybody in Marketing is a busy-bee and that's due to today's big announcement. No, it's not our partnership - that is coming very soon 😉

But actually one of our regular podcasters is leaving!! Want to know who? You got to listen to this Marketing Weekly.

Sometimes everything in life seems to work out even better than you ever wished for. But we can confidently say that that wasn't the case today.

Everything started off perfect, but let's just say that this episode didn't end like that. 

But hey, who needs pretty perfect, when you have funny, human moments like this?  So sit back, relax, and have a laugh with us on this Marketing Weekly.

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From an amazing interview on this podcast to our new sets of Facebook ads - passing by our usual dosis of numbers, of course - this episode has got it all. But finding Mark's hidden talent as a voice actor really takes home the gold for the best moment of these 40 minutes (trust us, he really missed out on a great career).

Spring is in the air, and that clear shows in this Marketing Weekly.

The amazing interview Melissa talked about

https://anchor.fm/shiptimize/episodes/Jose-Anson---Expert-On-Logistics---How-will-the-logistical-industry-look-like-in-10-years--EN-e3sht8/a-ae46lf

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Do you want a change of scenery from your usual Experts On? Well, you're in luck - today's the day!

Here we have a veryyy interesting episode with our very own CEO interviewing Jose Anson, an economist and data cientist with more than a decade of experience in the Universal Postal Union, one of the world's biggest logistical entities.

On this episode, Mark and Jose talk about the UPU, Jose's heavy influence in this institution's processes, and about some of the biggest logistical trends at the moment and their influence on the upcoming 5 to 10 years.

A very interesting and tremendously in-depth Experts On that is definitely worth a listen.

Something big is brewing in Shiptimize, particularly in the partnership area. And so, without planning to, Mark gave the Marketing team a big pep talk - some might say it's THE pep talk - about its importance and what it can do for us as a company. In all honesty, it's very motivating. But nearly not as much as what will happen in the next couple of weeks.

But if you're here for usual dose of numbers and what is up with our weeks, we got that too on this week's Marketing Weekly.

On this week's episode, we talk about our paid Facebook campaigns and the future of our ads, how our new production strategy is going, but perhaps more importantly, how moving fast feels amazing. Not just professionally, but personally as well.

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"If you want to go fast, go alone. If you want to go far, go together."

It may sound a bit cheesy, we know, but this couldn't be more true - especially if you're building a business. Investing in the right people to work with is an incredibly important part to ensure that your eCommerce goes far.

But hey, let's not spoil this interview with Jose Manuel Rodenas, an eCommerce professor in Valencia with more than 13 years of experience in the area.

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Axes and exes, lead magnets and LM's. 

On this episode we talk about axes and our exes, and the poor/great choice (depends on who you ask) for the name of our pop-up. But don't worry, on this fun episode we also manage to talk about marketing. Specifically about our Facebook Ads campaigns and some strategies to simplify and 'effectify' our lives.

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Sometimes we plan ahead the whole future we imagined for ourselves. And, sometimes, we just seize one opportunity that will lead us to a point that would make our 10-year-old-self proud. And that's what happened with Diana, a super fun person (for real) that has a super fun job (and now we're just being ironic). 

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"Keeping promises and doing the basics well".

If an eCommerce is just starting off, these should be its two main priorities when it comes to logistics.

Want to hear other golden nuggets of information for a business that is kicking off? Then search no more, this is the podcast for you! 

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A storm is brewing in the horizon.

From Facebook Ads to a new, better, content strategy, things are changing in Shiptimize's marketing.

But these 38-ish minutes will show you exactly how that's happening. 

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Have you ever imagined yourself working from Brazil, in a Portuguese startup, dealing with the Spanish market? That's what Gonzalo is doing. 

Yep, remote work taken to a whole new level. And in this interview he shares how that's playing out, as well as a very strong opinion about whether or not pineapple and pizza go together. 

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"In big corporations you need to follow the process. In here I can help to create the process." That's what our customer services hero Miquel said. Or is it Miguel? Well, it's both. But we have him explaining it better on this fun team interview.

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Vanessa Caldas, founder of the eCommerce Experience program, shares with us her view about the Portuguese eCommerce market, its differences from Brazil and a very important advice: "The most important thing is to start. But, to start knowing what you want to reach."

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When Marina, our sales girl, applied to Shiptimize, she never thought she would end up in her current position... But again, her ten year-old-self also didn't imagine she would end up where she is - either professionally or geographically. But find out more about Marina here!

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On this very short episode we discuss our big plans for the next couple of weeks, and how our schedules are getting more and more effective.

Plus, Catarina talks about something very interesting to keep an eye on 👀

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Sometimes a bigger price tag doesn't always bring a better solution. And when your business is growing, there is one aspect that should always be your number one priority: scalability.

But let Joel Vaz, the head of eCommerce and Digital Marketing at Lion of Porches, tell you all about that.

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"I have nothing to do". That was the struggle Gonzalo shared with Mark right before our weekly meeting. Needless to say that a) that also became the main topic of our podcast and b) new things for him to experiment on were already lined up. In this episode we discuss our next steps and how we intend to implement them Shiptimize style: fast, fast, fast!

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Pineapple, barbecue sauce, ketchup, bacon, banana, nutella...

No, this isn't our shopping list - this is actually what Miguel, one of our sales person, puts in his pizza. Funny, we know.

But that's not all that we found out about him! We also found out why this Portuguese guy has such a good English accent. But let's not spoil all your fun! 

Learn more about this pizza-topping enthusiast here.

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We finally have some numbers on our first email campaign, which led us to talk about our next steps to collect more and better data.  

And with that, comes better content and better campaigns. But we're getting ahead of ourselves here. Listen here to know exactly what we mean.

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Haaaaaave you met Milan?

Well, Milan is our Data Analysis guy, really hardcore numbers' fan. And he has a really funny story about how he got this job. Spoiler: he wasn't aiming for this job.

But he tells you way better than this description could ever do, so just listen here. 

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What does a good backlink strategy look like? What does our monthly analysis tell us? And how are our expert articles coming along?

We know this is what has been on your mind lately - that's why we talk about it on this episode.

Plus, what do you mean you're on the top 100 startups to look out for?!!

The Famous Experts On that João talked about:

https://anchor.fm/shiptimize/episodes/Diogo-Santos-Cruz---Expert-On-eCommerce---The-market-and-the-team--the-team-and-the-market--PT-e38on0

Topics By Minutes

00:56 - Our weekly & monthly numbers
02:29 - Expert Articles
04:38 - More Numbers
06:42 - One of top 100 startups to keep an eye on?!
07:00 - A partnership result!
11:00 - Mailing list updates
15:04 - Experts On Interviews
19:00 - Backlink strategy
27:58 - Back to exploring new stuff? & Bundling activities up: the results

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"What is the one thing that a company needs to success?" We ask this question a lot. And usually we just get that one thing. But Diogo, the eCommerce Lab & Performance Manager at Leroy Merlin gave us two very good points: the market and the team.

Curious to hear what he meant by that? Check it out here.

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Today we hammer down on what we're doing with our mailing list and how that will help us improve our content and its strategy.

Topics by Minutes:

00:21 - Our usual dosis of numbers
02:11 - Catarina's Week  - Team interviews are coming!
04:18 - Melissa's Week - Everything is rolling.
05:54 - Content upgrade: what's going on and what is missing.
09:15 - Mailing List: what we're doing about it and how that will give us valuable insights about our content. 

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We said it before, and we say it again: your logistics partner is key for your deliveries.

So when María, the Head of Marketing and Sales for Asendia Spain, said it too, we were over the moon. But we also got really excited with her other insights concerning logistics in Spain. Listen to them all here. 

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Short and sweet, that's how we roll.

On this 22 minute episode, we discuss what we've been up to this past week, what is in the plans and - much more appealing - what Gonzalo, our new Marketing Analyst is been up to! 

Topics by Minute:

0:24 - Our dosis of numbers
2:13 - SEO posts are kicking off
2:32 - Content 'Upgrade' and its whole process
7:30 - Micro Content
8:05 - Batching things up
12:12 - Team Interviews, YouTube Videos & Experts On (you know, the usual).
17:47 - CRM data and other (very interesting) analytical stuff

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"If you know everything, you lose".

This is one of the sentences that stuck with us the most when we talked to Manuel Mendes, Rebel Online's CEO and Co Founder.

What is he talking about exactly? Digital Marketing.

And how exactly does this apply to Digital Marketing? Well, you just have to take a listen. 

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On this week's episode we give a warm welcome to the new member of the Marketing Team (and therefore, a new fellow podcaster), Gonzalo!

We explain a bit how Gonzalo found us all the way from Argentina (which reminds us how small the world actually is), how analytics will optimize and complement our marketing efforts, and how we'll jump-start our Lead Generation machine. Oh, what a special episode this is!

Topics by minute:

00:18 - Introducing Gonzalo
02:31 - Our usual dose of numbers
06:50 - Catarina's Week: Experts On interviews, Micro Contents, and others
10:52 - Melissa's Week: Partnerships, SEO posts, 'bundling stuff up' and more
16:17 - Gonzalo's Job and some juicy plans to combine analytics and content
33:22 - A glimpse of Gonzalo's action-packed week.

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 In today’s interview, Vera Maia, the founder and CEO of the Tudo Sobre eCommerce, shares with us some good bits of information that she learned throughout the years in the eCommerce world.

From the best way an online store can take advantage of its own logistics, to the need of a great team to make things work - and almost anything in between! - hear all of Vera’s valuable insights here.

More about Vera and Tudo Sobre eCommerce

Ever wondered what's a day in a life of a CEO? Well, look no further! 

On today's episode, everybody gets to talk about how their week went - and that includes Mark. So stick (your hear) around and have a listen!

Topics by Minute: 

02:08 - Our best numbers yet.
09:05 - Website and SEO posts updates.
10:40 - Partnerships.
12:48 - Mark's Video and its impact on SEO.
14:12 - How our time is spent and the benefits of bundling stuff up.
26:05 - Website, again.
28:31 - Experts On project.
30:15 - A peek inside Mark's week (and inside Shiptimize).

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When it comes to building a good digital marketing strategy, it's crucial for your to know exactly who your clients are - otherwise you're just shooting in the dark. 

But without a doubt that Raúl Santa Cruz explains it much better in this interview. Take a listen!

More about Raúl:

What's up this week? Well, we discussed some SEO hacks for our website, getting back on track with ourselves and yes, we talk about dumping stuff again. But hey, this time we did it ‘live’ on the podcast! 

 Topics by Minute:  

01:52 – Last week’s recap.
07:50 – Juicy, juicy numbers.
13:00 – SEO Blog Posts.
17:00 – Dealing with feeling shitty.
22:30 – Actual Dumping Stuff of our Lists.

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On this week's episode some really interesting 2018's social media and website numbers were discussed (spoiler - Facebook completely stole the show) and some future plans for 2019 were orchestrated.

Topics by Minute:
01:24 - Analytics
02:35 - 2018 Analytics
04:00 - Facebook Growth
09:25 - LinkedIn Growth and Strategy
14:05 - Future plans
20:00 - Facebook Ads
28:00 - Reasons for Lack of Focus
31:00 - Micro Content
34:00 - Experts On Interviews
36:56 - Mark's Video
41:00 - eBook

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Another year has arrived, and there is no better way to start it off than with an overview of our current projects and with the intent to cut off anything that's not working for us.

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