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The Sniff Station

The Sniff Station

By Miss Eloquence
I started making candles because my daughter is asthmatic and store-bought, generic, scented candles seem to make it worse...plus we found out she’s allergic and highly sensitive to some oils.

I just happen to be a biochemist who went to medical school and has an MBA. What’s a mom to do? This podcast is for people who want safer and natural products and the ongoing journey to build a better lifestyle.

Oh and...Want to start your own business making candles? Want to avoid pitfalls? Been in business but need to grow? Been in business but want to get out?

Listen to find out how.
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Episode 27: The Spa is Crowded
In this episode we talk about finding different avenues to market candles to brick and mortar stores other than the spa and the spa gift shop.
04:59
August 24, 2021
Episode 26: The Most Important Question to Ask Yourself as a Small Business Owner
In this episode, we talk about a very important question for small business owners, what makes your business or product different?
08:22
July 06, 2021
Episode 25: Beware of the Freebies
In this episode we talk about things to keep in mind when giving away free product samples to attract new customers.
06:50
June 10, 2021
Episode 24: The Secret to Centered Wicks
In this episode, we talk about tips and tricks for centered wicks all the time.
07:14
May 18, 2021
Episode 23: Finding the Perfect Container
In today’s episode, we talk about the KE factors in our quest to find the perfect containers for our candles.
09:52
April 19, 2021
Episode 22: Why You Should Invest in a Lightbox
In this episode, we talk about product photography using a Lightbox.
05:60
March 22, 2021
Episode 21: Top 5 Candle Making Myths Debunked
In this episode we tackle some of the candle making myths.
07:13
February 16, 2021
Episode 20: Stirring the Pot
In this episode, we talk about the different types of stirrers and which one we recommend using.
06:07
February 01, 2021
Episode 19: Color My World
In this episode we talk about the pros and cons of adding color to candles.
07:43
January 20, 2021
Episode 18: The 2020 List of Books Small Business Need to Read
In this episode we will answer a question posed to us by one of our subscribers. What books do we recommend for small businesses?
11:48
December 29, 2020
Episode 17: Top 5 Lessons Learned from Facebook Ads
In this episode we talk about some of the lessons we’ve learned to help you succeed in advertising on Facebook.
09:51
December 14, 2020
Episode 16: Price Elasticity and Bundling
In this episode we talk about pricing our products and how bundling may help you sell more.
13:01
December 14, 2020
Episode 15: Virtual Selling in Multiple Platforms
In this episode we talk about how the retail world is shifting from a face to face model to virtual selling in multiple platforms and having a strategy for each.
12:37
September 15, 2020
Episode 14: Tips for Safely Attending Craft Shows this Fall/Winter COVID season
In this episode, talk about tips on safely attending shows / fairs this Fall/ Winter while staying safe and healthy amid COVID concerns.
08:32
July 26, 2020
Episode 13: What’s a Throw?
In this episode we talk about throws, a term used by chandlers in candle making.
06:42
June 18, 2020
Episode 12: The Unboxing Experience
In this episode we talk about what The Unboxing Experience is and why it is important for your business.
13:23
June 08, 2020
Episode 11: Not All Suppliers are Created Equal
In this episode we talk about what to look for in suppliers for your business.
10:43
May 23, 2020
Episode 10: Emotional Intelligence for Small Business Entrepreneurs
In this episode we talk about why Emotional Intelligence is critical not only to big businesses but also to small businesses.
13:56
May 18, 2020
Episode 9: Marketing for Small Businesses
In this episode, we talk about marketing and how to market products or services if you’re on a tight budget.
18:33
April 20, 2020
Episode 8: The Nose, The Olfactory Nerve, and The Power of Scent
In this episode we talk about the sense of smell by talking about the nose, the olfactory nerve, and the power of scent.
09:23
April 14, 2020
Episode 7: The Seven Unspoken Rules of Working with Pop-Up Vendors
In this episode, we will talk about how to succeed as a pop-up vendor by following 7 unspoken rules.
09:07
April 07, 2020
Episode 6: How to Start Selling Online
With the increase in work from home routines due to COVID-19, it is more important than ever to ensure your business is online so customers can find you and your products. In this episode, we talk about setting up a business online.
11:37
March 30, 2020
Episode 5: The Top 5 Things You Absolutely Need to Succeed in Pop Ups
In this episode, we talk about what a pop up is, how to find them, and what you will need to succeed.
13:31
March 04, 2020
Episode 4: Six Things to Make Labels Stick
In this episode we talk about the 6 basic things to help you create your product labels.
11:43
February 24, 2020
Episode 3: It’s About the Wax, Because Life Happens
In this episode we talk about what to look for in a wax for making candles or when buying one for ourselves or as a gift.
09:27
February 19, 2020
Episode 2: The 5 Biggest Mistakes Candle Makers Should Avoid
In this episode we talk about some of the biggest mistakes we see time and time again that other business owners make and you should avoid.
12:59
February 11, 2020
Episode 1: It’s About Planning: What to do during Off Peak Season
In this episode we talk about how we use the first three months of the year to plan for the busy months ahead.
09:29
February 03, 2020