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The Sniff Station

The Sniff Station

By Miss Eloquence

I started making candles because my daughter is asthmatic and store-bought, generic, scented candles seem to make it worse...plus we found out she’s allergic and highly sensitive to some oils.

I just happen to be a biochemist who went to medical school and has an MBA. What’s a mom to do? This podcast is for people who want safer and natural products and the ongoing journey to build a better lifestyle.

Oh and...Want to start your own business making candles? Want to avoid pitfalls? Been in business but need to grow? Been in business but want to get out?

Listen to find out how.
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Currently playing episode

Episode 14: Tips for Safely Attending Craft Shows this Fall/Winter COVID season

The Sniff StationJul 26, 2020

00:00
08:32
Episode 35: Tips for Surviving a Big Trade Show

Episode 35: Tips for Surviving a Big Trade Show

In this episode we share some lessons learned from attending a big trade show in a major city.

Sep 01, 202319:03
Episode 34: Top 5 Things to Consider to Find the Right Canopy for Shows

Episode 34: Top 5 Things to Consider to Find the Right Canopy for Shows

In this episode, we will talk about finding the right tent or canopy for indoor or outdoor shows. We will discuss 5 basic things to consider when looking to invest in a canopy for use in craft shows or pop up events.

Mar 09, 202308:58
Episode 33: How to Find Vendor Shows

Episode 33: How to Find Vendor Shows

In this episode, we define the different types of vendor shows and how and where to find them.

Jan 30, 202314:56
Episode 32: Jarless Candles, Pros and Cons

Episode 32: Jarless Candles, Pros and Cons

In this episode we talk about the advantages and disadvantages of making and selling Jarless candles.
Sep 12, 202208:22
Episode 31: How to Prepare for the Busy Season

Episode 31: How to Prepare for the Busy Season

In this episode, we offer several recommendations for managing the busy holiday season.
Sep 02, 202209:47
Episode 30: Finding Inspiration for New Products

Episode 30: Finding Inspiration for New Products

In this episode, we talk about how and where to find inspiration for new products.
Aug 25, 202208:09
Episode 29: Top 5 Biggest Hurdles to Selling and How to Overcome Them

Episode 29: Top 5 Biggest Hurdles to Selling and How to Overcome Them

In this episode we talk about the biggest hurdles to selling online and in-person and how you can overcome them.
Aug 11, 202210:57
Episode 28: Top 3 Signs of a Great Craft Show

Episode 28: Top 3 Signs of a Great Craft Show

In this episode we talk about how we know that a show we signed up for is a great one.
Aug 03, 202209:22
Episode 27: The Spa is Crowded

Episode 27: The Spa is Crowded

In this episode we talk about finding different avenues to market candles to brick and mortar stores other than the spa and the spa gift shop.
Aug 24, 202104:59
Episode 26: The Most Important Question to Ask Yourself as a Small Business Owner

Episode 26: The Most Important Question to Ask Yourself as a Small Business Owner

In this episode, we talk about a very important question for small business owners, what makes your business or product different?
Jul 06, 202108:22
Episode 25: Beware of the Freebies

Episode 25: Beware of the Freebies

In this episode we talk about things to keep in mind when giving away free product samples to attract new customers.
Jun 10, 202106:50
Episode 24: The Secret to Centered Wicks

Episode 24: The Secret to Centered Wicks

In this episode, we talk about tips and tricks for centered wicks all the time.
May 18, 202107:14
Episode 23: Finding the Perfect Container

Episode 23: Finding the Perfect Container

In today’s episode, we talk about the KE factors in our quest to find the perfect containers for our candles.
Apr 19, 202109:52
Episode 22: Why You Should Invest in a Lightbox

Episode 22: Why You Should Invest in a Lightbox

In this episode, we talk about product photography using a Lightbox.
Mar 22, 202105:60
Episode 21: Top 5 Candle Making Myths Debunked

Episode 21: Top 5 Candle Making Myths Debunked

In this episode we tackle some of the candle making myths.
Feb 16, 202107:13
Episode 20: Stirring the Pot

Episode 20: Stirring the Pot

In this episode, we talk about the different types of stirrers and which one we recommend using.
Feb 01, 202106:07
Episode 19: Color My World

Episode 19: Color My World

In this episode we talk about the pros and cons of adding color to candles.
Jan 20, 202107:43
Episode 18: The 2020 List of Books Small Business Need to Read

Episode 18: The 2020 List of Books Small Business Need to Read

In this episode we will answer a question posed to us by one of our subscribers. What books do we recommend for small businesses?
Dec 29, 202011:48
Episode 17: Top 5 Lessons Learned from Facebook Ads

Episode 17: Top 5 Lessons Learned from Facebook Ads

In this episode we talk about some of the lessons we’ve learned to help you succeed in advertising on Facebook.
Dec 14, 202009:51
Episode 16: Price Elasticity and Bundling

Episode 16: Price Elasticity and Bundling

In this episode we talk about pricing our products and how bundling may help you sell more.
Dec 14, 202013:01
Episode 15: Virtual Selling in Multiple Platforms

Episode 15: Virtual Selling in Multiple Platforms

In this episode we talk about how the retail world is shifting from a face to face model to virtual selling in multiple platforms and having a strategy for each.
Sep 15, 202012:37
Episode 14: Tips for Safely Attending Craft Shows this Fall/Winter COVID season

Episode 14: Tips for Safely Attending Craft Shows this Fall/Winter COVID season

In this episode, talk about tips on safely attending shows / fairs this Fall/ Winter while staying safe and healthy amid COVID concerns.
Jul 26, 202008:32
Episode 13: What’s a Throw?

Episode 13: What’s a Throw?

In this episode we talk about throws, a term used by chandlers in candle making.
Jun 18, 202006:42
Episode 12: The Unboxing Experience

Episode 12: The Unboxing Experience

In this episode we talk about what The Unboxing Experience is and why it is important for your business.
Jun 08, 202013:23
Episode 11: Not All Suppliers are Created Equal

Episode 11: Not All Suppliers are Created Equal

In this episode we talk about what to look for in suppliers for your business.
May 23, 202010:43
Episode 10: Emotional Intelligence for Small Business Entrepreneurs

Episode 10: Emotional Intelligence for Small Business Entrepreneurs

In this episode we talk about why Emotional Intelligence is critical not only to big businesses but also to small businesses.
May 18, 202013:56
Episode 9: Marketing for Small Businesses

Episode 9: Marketing for Small Businesses

In this episode, we talk about marketing and how to market products or services if you’re on a tight budget.
Apr 20, 202018:33
Episode 8: The Nose, The Olfactory Nerve, and The Power of Scent

Episode 8: The Nose, The Olfactory Nerve, and The Power of Scent

In this episode we talk about the sense of smell by talking about the nose, the olfactory nerve, and the power of scent.
Apr 14, 202009:23
Episode 7: The Seven Unspoken Rules of Working with Pop-Up Vendors

Episode 7: The Seven Unspoken Rules of Working with Pop-Up Vendors

In this episode, we will talk about how to succeed as a pop-up vendor by following 7 unspoken rules.
Apr 07, 202009:07
Episode 6: How to Start Selling Online

Episode 6: How to Start Selling Online

With the increase in work from home routines due to COVID-19, it is more important than ever to ensure your business is online so customers can find you and your products. In this episode, we talk about setting up a business online.
Mar 30, 202011:37
Episode 5: The Top 5 Things You Absolutely Need to Succeed in Pop Ups

Episode 5: The Top 5 Things You Absolutely Need to Succeed in Pop Ups

In this episode, we talk about what a pop up is, how to find them, and what you will need to succeed.
Mar 04, 202013:31
Episode 4: Six Things to Make Labels Stick

Episode 4: Six Things to Make Labels Stick

In this episode we talk about the 6 basic things to help you create your product labels.
Feb 24, 202011:43
Episode 3: It’s About the Wax, Because Life Happens

Episode 3: It’s About the Wax, Because Life Happens

In this episode we talk about what to look for in a wax for making candles or when buying one for ourselves or as a gift.
Feb 19, 202009:27
Episode 2: The 5 Biggest Mistakes Candle Makers Should Avoid

Episode 2: The 5 Biggest Mistakes Candle Makers Should Avoid

In this episode we talk about some of the biggest mistakes we see time and time again that other business owners make and you should avoid.
Feb 11, 202012:59
Episode 1: It’s About Planning: What to do during Off Peak Season

Episode 1: It’s About Planning: What to do during Off Peak Season

In this episode we talk about how we use the first three months of the year to plan for the busy months ahead.
Feb 03, 202009:29
January 29, 2020

January 29, 2020

Jan 29, 202000:58