Short Term Rental Secrets Podcast
By MICHAEL SJOGREN
Short Term Rental Secrets PodcastJan 10, 2022
Ep 88 - Home Automation for STRs with PointCentral's Jim Netska
GUEST'S BIO
Jim Netska is Director of Sales at PointCentral and leads the short term rental markets division. He is an experienced sales leader, who has led large and small teams for Verizon, Cablevision, and most recently as VP Sales for Charter Communications, where he led various teams in the MDU and Smart Home space. Jim has an MBA from Dowling College and recently moved from New York to Florida.
HIGHLIGHTS OF THE EPISODE
02:39 AirDNA's Best Places to Invest in 2022 - https://www.airdna.co/blog/best-places-to-invest-in-us-vacation-rentals-2021-2022
04:37 Jim Netska's introduction and background
06:23 How Jim started with PointCentral
07:33 What is PointCentral
12:03 PointCentral's newest Smart Home solutions
14:48 Keeping your systems simple
18:48 Can PointCentral work with window air conditioners
19:51 PointCentral's next integration for home automation
21:44 PointCentral's target audience
24:14 How smart home grows an STR business
25:56 How PointCentral works with a nest
27:16 PointCentral's approach
28:55 Jim shares some tips for STR host/operators starting with smart home
33:39 How to deal with homeowners pushing back on smart homes
34:24 Delivering a consistent guest experience through technology
35:23 Homeowners vs Property Managers
36:32 Acknowledgments to Jim Netska
36:59 Where can people learn more about PointCentral and connect with Jim
37:32 Jim's #1 secret to success with STRs
NOTABLE QUOTES
"Think more long term of where you're going rather than just the quick and easy solution right now." - Mike Sjogren"The only way you're going to survive on this business long term is delivering guest experience over and over and the only way to do that is through technology." - Emanuele Pani
"Technology allows you to repeat the system perfectly every single time." - Emanuele Pani
CONNECT WITH THE GUEST
Jim Netska: Email
PointCentral: Website | Instagram
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 87 - Systems for Scaling from 2-30 STRs with Chris Petzy
GUEST'S BIO
Chris Petzy is the co-owner of Seacoast Vacation Rentals, a short term rental company focused on modernizing the vacation rental experience and helping investors earn more while stressing less.
HIGHLIGHTS OF THE EPISODE
04:00 Get a copy of Mark Simpson's The Book Direct Playbook on www.boostly.co.uk/book
04:55 Chris Petzy's introduction and background
06:00 How Chris got into the STR industry
07:13 Chris' first STR unit
08:34 Chris' first co-hosting deal
11:26 The importance of showing up
14:30 Figuring out what you want and emotionalizing it
16:57 Chris talks about what his day to day look like
18:22 Extreme ownership
20:38 Chris' goal for 2022
21:37 Key hires for Chris' STR business
23:33 What it means being an effective leader in hiring team members
25:30 Chris' tips for leaders on dealing with team members
27:04 The GWC traction
29:43 The most asked question about STR operations
33:49 Measuring and tracking your business for success
38:01 Acknowledgments to Chris
38:26 Where can people connect with Chris and his business
39:37 Chris' #1 secret to success with STRs
44:36 Watch out for the official Short Term Rental Secrets book
NOTABLE QUOTES
"Focus on your strengths and anything that's not your strength, find the people that will be able to execute for you." - Chris Petzy"
"It's not how you show up but it's what you do after you show up." - Emanuele Pani
"You need to create psychological safety." - Chris Petzy
"If you want to get wealthy, start paying attention to your numbers." -Mike Sjogren
"Where your focus goes, energy flows." - Mike Sjogren
CONNECT WITH THE GUEST
Chris Petzy: Instagram | Facebook | Linkedin
Seacoast Vacation Rentals: Website | Instagram
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 86 - How to Build a Tech Company Servicing 45,000 STR Units with Emmanuel Lavoie
GUEST'S BIO
Emmanuel Lavoie is CEO of Jetstream Hospitality Solutions, an all-in-one technology platform, and services solution that provides a powerful way for owners, managers, and developers of multi-unit, short-term rental properties to maximize revenues and realize opportunities in the short-term and flexible rental market. Jetstream combines the best-in-class marketing expertise and distribution technology with high-quality customer support to deliver guest delight, streamline operations and reduce financial risk. An engineer and entrepreneur, Emmanuel is a disciple of data-driven decision-making and leading by values.
HIGHLIGHTS OF THE EPISODE
05:14 Get a copy of Mark Simpson's The Book Direct Playbook on www.boostly.co.uk/book
06:01 Emmanuel Lavoie's introduction and background
08:12 How Emmanuel got into the hospitality solutions industry
10:25 Emmanuel talks about how Jetstream started
16:00 How Jetstream works
19:49 What set Jetstream apart from other PMS companies
21:51 How Jetstream handles 45,000 units
24:35 Jetstream's best practice in training virtual assistants to speak their brand language
26:33 Jetstream's number one core value
27:00 Building the right culture
29:41 Emmanuel shares a story of how their company came up with a collective core value
31:03 E shares how his company came up with their core value
32:17 Keeping it simple for new clients
34:11 Jetstream's niche
36:24 How to present effectively
38:08 Emmanuel's vision for hosts in 2022
40:48 The importance of being flexible in the business
44:12 Acknowledgments to Emmanuel
44:34 Check out Jetstream on www.jetstreamtech.io
44:43 Where can people connect with Emmanuel and Jetstream
45:04 Emmanuel's #1 secret to success with STRs
NOTABLE QUOTES
"If you focus on building the right culture, a lot of other stuff will take care of itself." - Mike Sjogren
"It's all about the people." - Emmanuel Lavoie
"Culture is everything because it's all about the people." - Emmanuel Lavoie
"We always choose kindness." - Emanuele Pani
"There's power in simplicity." - Mike Sjogren
"He or she who is the most flexible wins." - Emanuele Pani
CONNECT WITH THE GUEST
Emmanuel Lavoie: Email | Linkedin
Jetstream: Website | Instagram
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 85 - 5 Steps to Hitting Your Goals in 2022
HOSTS' BIO
Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.
Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele.
HIGHLIGHTS OF THE EPISODE
04:29 Sign up for the waitlist of The Book Direct Playbook by Mark Simpson on www.boostly.co.uk/book
06:38 Airbnb's cancellation policy for COVID positive guests
08:35 How to put plans and habits to achieve your goals
09:18 Breaking down your goals periodically
10:28 Mike's tip on reviewing your goals
11:15 How to be deliberate with your time
12:53 Falling off track
14:21 Emanuele's tips on how to stay on your goals
18:48 Focusing on the goals that drive you
20:00 The mindset around your goals
22:29 Surrounding yourself with the people who will hold you to standards
23:54 How to stay on track to hit your goals
24:37 Mike's bonus tip
25:41 The different buckets in setting goals
29:09 The people that will make you greater
31:21 Being the hero of your own movie
35:31 Join the Mastermind program if you want to go all-in on your STR business - www.strsecrets.com/apply
36:45 Check out Mark Simpson's The Book Direct Playbook on www.boostly.co.uk/book
NOTABLE QUOTES
"Be the hero of your own movie". - Mike Sjogren
"You're not gonna change by continuing to do what you've always done." - Emanuele Pani
"Your goals are not a secret list that you write and put on your bedside table to look again at the end of the year. It needs to be a living document." - Emanuele Pani
"There are going to be different seasons in your life where you plant and harvest different trees." - Emanuele Pani
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 84 - How to Analyze Markets with Loma Homes’ Jeff Brown
GUEST'S BIO
Jeff started his career at Target corporate headquarters as an analyst and gradually worked his way into smaller and smaller e-commerce companies like Overstock and 1800 Contacts until he was approached by a startup called One Click Retail. There he quickly became the Director of Operations and helped the company grow to over 100+ employees, achieve 70% profit margins, and complete a successful exit. After 6 years at One Click Retail and 10 years in managing business, Jeff has left to pursue his passion in Entrepreneurship and Real Estate.
HIGHLIGHTS OF THE EPISODE
03:52 Jeff Brown's introduction and background
04:54 How Jeff got into the STR industry
07:23 Joshua Tree as a profitable market
08:45 Jeff's approach to future markets
11:45 Ratio that will hit the profitability threshold
15:12 How to find a "20% rule" house
17:02 Red flags in finding markets
20:44 Jeff's vision for Loma Homes in 2022
23:03 How to choose a property for your STR business
25:50 Jeff's advice to people who has analysis paralysis
29:07 Acknowledgments to Jeff
29:43 Where can people learn more about Loma Homes and connect with Jeff
30:17 Jeff's #1 secret to success with STRs
NOTABLE QUOTES
"If you are on the fence on whether you want to or not, I recommend doing it with the lowest risk possible." - Jeff Brown
"You need to try out the lifestyle." - Jeff Brown
"I don't think short term rentals are as passive as some people make it out to be." - Jeff Brown
CONNECT WITH THE GUEST
Jeff Brown: Linkedin | Email
Loma Homes: Website | Instagram
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 83 - How to Optimize Your Operations with Breezeway’s Koryn Okey
GUEST'S BIO
Koryn Okey is dedicated to creating long-lasting relationships with her clients and driving awareness to the vacation rental industry. Since 2017, she has held a number of roles within Breezeway and currently serves as the VP of Client Experience. Koryn got her start in vacation rentals in 2008 at FlipKey, as part of the team that brought Guest Reviews to the industry. While Koryn calls Boston home, if she’s not at a conference or visiting clients in-market, you can often find her on the beaches of St. John or enjoying a nice glass of wine in Napa Valley.
HIGHLIGHTS OF THE EPISODE
03:22 Koryn's introduction and background
04:33 How Koryn started with FlipKey
06:09 When did Koryn start with Breezeway
07:19 What is Breezeway
07:58 Where Breezeway can be used
10:50 How compatible is Breezeway with new hosts
18:37 Systemizing and setting up your business for success
23:25 Mike talks about a sample system
24:16 What STRS can learn from big hotel chains
27:51 Koryn talks about Breezeway's new features and functionalities
31:42 Looking for the right partnership
36:42 Acknowledgments to Koryn
37:34 Where can people connect with Koryn and learn more about Breezeway
38:35 Koryn's #1 secret to success with STRs
41:04 Text "RESOURCES" to (978) 242-0001 to get the STR Secrets Starter Pack for free
NOTABLE QUOTES
"Make sure that you're set up for success." - Koryn Okey
"Being able to learn and not having to recreate the wheel is super useful as you are just starting out." - Koryn Okey
"At the beginning, you don't know what you don't know." - Mike Sjogren
"You have to be okay with letting go of control." - Mike Sjogren
CONNECT WITH THE GUEST
Koryn Okey: Instagram | Facebook | Linkedin
Breezeway: Website | Instagram | Email
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 82 - Extreme Themed Short Term Rentals with Bryndee Barton
GUEST'S BIO
Bryndee Barton started her first real estate company in 2013 along with her husband, Kyle. What started as a side gig of duplexes turned into a full-time business flipping houses, creating vacation rentals, and developing larger multifamily deals. Her specialty is managing large re-construction projects remotely, as she has successfully managed and completed projects across 7 different states. Bryndee now focuses on Loma Homes vacation rental development—creating premium, extreme-themed homes for guests to get an immersive experience that leaves them with unforgettable memories.
HIGHLIGHTS OF THE EPISODE
04:35 Bryndee Barton's introduction and background
05:37 How Bryndee got into real estate and the STR industry
07:25 Managing properties out of state
09:36 Bryndee's tips on how to vet out contractors
12:13 Team players and accountability
15:19 Bryndee talks about her first extreme-themed STR deal
18:21 Numbers that matter when picking a market
20:47 Rule of thumb in annual revenue
22:24 Bryndee talks about their extreme-themed vacation spaces
25:13 How Bryndee and Loma Homes works on their extreme-themed rentals
27:05 Making your property stand out on competitive markets
29:14 Horror story of a design manager
30:56 Bryndee's goal for Loma Homes
32:06 How to fund themed STRs
36:26 Tips before raising funds and investing in STRs
39:49 Acknowledgments to Bryndee
40:46 Where can people learn more about Loma Homes
41:28 Bryndee's #1 secret to success with STRs
NOTABLE QUOTES
"It's a lot of work and there's also times that you want to give up but it's also validating when you see the first guest come through and the joy in the children's eyes." - Bryndee Barton
"It is so fun to make the world a little bit better even if it's just one house at a time." - Bryndee Barton
"The more things you know, the more ways you know how to play the game." - Emanuele Pani
CONNECT WITH THE GUEST
Bryndee Barton: Linkedin
Loma Homes: Website | Instagram
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 81 - What It Really Takes to Build And Scale A Business with Hostaway's Marcus Rader
GUEST'S BIO
Marcus Rader has been in tech startups since 2006. Six years ago, he saw an opportunity to get involved in an industry he is passionate about - vacation rentals. Existing solutions in this space were built by real estate and travel professionals, rather than technology professionals. In co-founding Hostaway, the all-in-one vacation rental management software, Marcus' team had an immediate competitive advantage. He also dedicated himself to learning about the vacation rental ecosystem and creating a network of valuable relationships in the industry. Today, Marcus is the CEO of Hostaway which is the fastest-growing solution on the market. They are the preferred partners of big OTAs including Airbnb, Booking.com, and VRBO, and have the largest marketplace in the sector with more than 100 integrated software partners.
HIGHLIGHTS OF THE EPISODE
03:46 Marcus Rader's introduction and background
06:50 What made Marcus co-founded Hostaway
09:12 Global megatrends
11:20 Marcus talks about putting himself in the shoes of Airbnb hosts to experience property management
14:13 What sets Hostaway apart from other PMS
16:32 Why your PMS support is important
18:59 E shares his experience with his previous PMS that made his listings went down
21:43 Key things that Hostaway focused on their system
25:15 Hostaway's focus area for 2022
27:43 What Marcus and his customer success team did with their customers when the pandemic first hit
30:33 How the STR industry in the US recovered from the pandemic
34:22 Marcus talks about where the STR industry is going
36:55 Multiples in property management companies
38:34 Reasons why people would not invest in companies
41:03 Why growth matters to SaaS
42:07 AirDNA's US forecast for 2022
43:23 Acknowledgments to Marcus
44:07 Where can people connect with Marcus and find out more about Hostaway
44:44 What is Marcus's #1 secret to success with STR
NOTABLE QUOTES
"Speed kills." - Mike Sjogren
"There's a great value in combining smaller things to make them into something bigger." - Emanuele Pani
"As you grow your business, you're going to notice that whatever worked yesterday does not work anymore." - Marcus Rader
"Every business is built on people." - Marcus Rader
CONNECT WITH THE GUEST
Marcus Rader: Linkedin
Hostaway
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 80 - Guest Perspective: Lessons For Hosts From a Digital Nomad with Zach Busekrus
GUEST'S BIO
Zach Busekrus and his wife are the founders of Sponstayneous, a weekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb. They are full-time digital nomads and have stayed in 50 Airbnbs since last October and have learned a thing (or ten) about what separates the best stays from the rest of the pack. Zach can riff on any of the following topics: 10 Things I've Learned After Staying in 50+ Airbnbs, X Thoughts on Where You Should Invest (and Where You Should Save) from a Guest's Perspective, We're Full-Time Digital Nomads, Here's How We Choose Airbnbs (A Guide to What Separates the Wheat from the Chaff).
HIGHLIGHTS OF THE EPISODE
03:00 Subscribe to the Short Term Rental Secrets podcast
03:13 Text "RESOURCES" to (978) 242-0001 to get the free STR Secrets Starter Pack
03:51 Zach Busekrus' introduction and background
05:09 Zach and his wife's nomadic lifestyle
08:20 Zach talks about their favorite Airbnb stay
12:54 How Zach and his wife choose the space where they want to stay
16:11 Things that make Zach and his wife's stay memorable
18:47 Zach talks about their worst Airbnb experiences
23:05 Refillables or bottled shampoo and soaps discussion
25:36 Investing in good towels
26:36 Key things to invest in your short term rentals
27:05 Keeping your rental space items minimal
29:20 Things that Zach and his wife find in an Airbnb that makes their stay more comfortable
33:01 Zach shares what their journey will be
35:33 Acknowledgments to Zach
35:59 Where can people connect with Zach and Sponstayneous
37:29 #1 secret to success for an STR host in Zach's perspective
NOTABLE QUOTES
"Even if you have lots of great reviews but if you have crappy photos, that's gonna deter at least guests like us from staying at the place." - Zach Busekrus
"Knowing that there has been thought and intentionality of what to put in the space to help communicate more about the culture of the area, makes it feel more comfortable and makes you quickly fall in love with the space." - Zach Busekrus
"Response time is beyond influencing your ranking in short term rentals." - Zach Busekrus
"If you want to make your guests happy, pay the extra fee for the towels." - Zach Busekrus
CONNECT WITH THE GUEST
Zach Busekrus: Linkedin
Behind the Stays
Sponstayneous
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 79 - How to Maximize Income With Upsells With The Host Co.’s Annie Sloan
GUEST'S BIO
Annie Sloan is an Airbnb host and the CEO and Co-Founder of The Host Co., a company that adds a mini-bar, gift shop, and concierge to short term rentals. They help hosts make more money from every booking and help curate a better experience for guests. The Host Co.'s technology is always free for hosts, and their community of over 10,000 hosts is actively supporting the short term rental space with advice and news.
HIGHLIGHTS OF THE EPISODE
06:28 Annie Sloan's introduction and background
07:18 How Annie got into the STR industry and how The Host Co. was established
12:13 How The Host Co. works
16:50 Items that hosts can upsell in The Host Co.
18:57 Raising the bar for short term rental spaces
22:13 How guests are primed in spending money while on a vacation
25:17 Items that are big sellers for STR guests
28:53 Making more money for hosts and helping the locals
29:36 The Host Co.'s goal in the STR industry
30:11 Adding your brand to your items
31:26 Guests having an emotional connection to their trips
32:05 Annie talks about exploring The Host Co.'s hardware
34:07 Annie talks about The Host Co.'s overall brand
35:23 Acknowledgments to Annie
35:50 Where can people connect with The Host Co.
37:10 Annie's #1 secret to success with STRs
NOTABLE QUOTES
"It does not make the experience worse but you'll never make the experience great." - Emanuele Pani.
"It's all about adding that value." - Annie Sloan
CONNECT WITH THE GUEST
Annie Sloan: Linkedin
The Host Co.: Website | Instagram | Pinterest
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 78 - How to Prospect for Co-host Clients with Darryl Miedico
GUEST'S BIO
Darryl Miedico iis a father of 2 wonderful boys and a beautiful wife. His career has been solely in tech and healthcare sales until 2020 when he started my own hospitality company managing short term rentals. Darryl now manages 8 properties across New England and he is actively growing in multiple markets.
HIGHLIGHTS OF THE EPISODE
03:07 Darryl Miedico's introduction and background
03:43 How Darryl got into the STR industry
05:21 The reason why Darryl scaled his short term rentals
09:09 Taking control of your life
10:32 Darryl's biggest why
13:21 Darryl's current number of short term rentals
15:20 Darryl talks about his first co-hosting deal
18:55 Multiple rejections before getting to that "yes"
23:53 Where Darryl finds his co-hosting deal
26:29 How Darryl prospects for his leads
27:31 Darryl shares one of his prospecting experience
32:02 How commitment is very important in the STR industry
33:01 Being ready despite being nervous
39:01 What made Darryl join Mike's Mastermind program
41:59 The need to jump to be successful
47:17 Acknowledgments to Darryl
48:14 Where can people connect with Darryl
49:23 Darryl's #1 secret to success with STRs
50:29 Text "RESOURCES" to (978) 242-001 to get the free STR Secrets Starter Pack
50:52 Send an email to support@strsecrets.com to learn more about the Mastermind program
NOTABLE QUOTES
"Life always gives you chances." - Emanuele Pani
"Start teaching the horse to take a different path." - Emanuele Pani
"The butterflies never go away. What you learn is you get them to fly in unison." - Mike Sjogren
"We're all made to fly." - Emanuele Pani
"The moment you make a true choice, it becomes easy." - Emanuele Pani
CONNECT WITH THE GUEST
Darryl Miedico: Clubhouse | Facebook | Linkedin
Stayspace
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 77 - Holiday Booking Trends and 2022 Outlook with Paul Zukauskas
GUEST'S BIO
Paul Zukauskas is the Global VP of Customer Success at the short term rental property management platform, Guesty, where he combines his passion for real estate and hospitality by helping top vacation rental hospitality brands grow and scale. Paul is a passionate client services executive with over 10 years of SaaS management experience leading high-performing Customer Success, Implementation, and Support teams.
HIGHLIGHTS OF THE EPISODE
04:16 Paul Zukauskas' introduction and background
05:06 How Paul end up in the hospitality industry
08:08 Guesty data for the upcoming holiday season
10:00 What drives bookings of short term rentals
11:39 Increased bookings in 2019
11:51 Airbnb capturing the early majority and late majority as a mainstream accommodation
14:55 The professionalization of short term rental industry
15:50 Paul talks about the growth of short term rentals
18:19 Paul talks about Guesty for Hosts
20:04 Focusing on your tech stack at the early stages
22:03 OTA platforms growing over the last 12 months
23:42 Google as the next major OTA player
25:02 Niche traveler types and region-specific OTAs
26:12 Trend in the middle of the pandemic
28:01 Taking care of remote employees
29:58 Quality of the experience with short term rentals
30:51 Q1 2022 trends
32:46 Paul talks about Guesty's insight on the booking window trend
34:39 The current trend of corporate travel
36:54 Acknowledgments to Paul
37:14 Where can people connect with Guesty and Paul
38:12 Paul's #1 secret to success with STRs
NOTABLE QUOTES
"It is easier to lay the foundation when the house is not on top of it than it is to take down walls and add foundation later down the road."- Emanuele Pani
"Do you want to learn a new language when your five or six years old or do you want to learn it while you're forty or fifty?" - Paul Zukauskas
CONNECT WITH THE GUEST
Paul Zukauskas: Linkedin
Guesty
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 76 - What to Do While Your Under Contract on an STR Property
HOSTS' BIO
Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through the real estate so they can pursue their passions and leave their mark on the world.
Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele.
HIGHLIGHTS OF THE EPISODE
03:21 Steps to take while waiting for your STR property to close
04:09 The House Bucket
06:37 Leveraging your relationship with the real estate broker/agent
07:37 Being involved and doing your homework
09:00 Planning and doing things ahead of time
10:36 Speed to market
11:30 Parking situation of the STR property
11:50 The feel of the neighborhood
12:12 The Team Bucket
14:04 Planting seeds and getting referrals
15:30 Analyzing your competition
17:13 Asking the locals about the area
18:53 The Timeline Bucket
20:05 Working backward from the launch date
20:39 Thinking through logically
23:40 Recap
25:12 Leveraging technology
26:27 Difference of a new STR operator to a professional operator
27:26 Why contractors need to be referrals
28:05 Interviewing as many people as possible
29:15 Accountability on timeliness
30:27 Going back to your vision and creating processes
32:49 STR Secrets wrapping up 2021
33:29 Text "RESOURCES" to (978) 242-001 to get the STR Secrets Starter Pack for free
NOTABLE QUOTES
"You plan the work then you work the plan." - Emanuele Pani
"The unforeseeable happens even if you plan the work." - Emanuele Pani
"Put yourself through the exercise." - Emanuele Pani
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 75 - How to Find and Manage Cleaners the Right Way with Mike Reilly
GUEST'S BIO
Mike Reilly is an STR Operator based in North Carolina. Mike has been able to build a portfolio of 13 STRs in just 16 months, netting him and his wife $20,000/month. He started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him.
HIGHLIGHTS OF THE EPISODE
01:04 Join the STR Secrets Facebook group - https://www.facebook.com/groups/STRentalsecrets
01:15 Subscribe to us on YouTube - https://www.youtube.com/ShortTermRentalSecretsShow
01:47 Text "RESOURCES" to (978) 242-0001
02:40 Share our podcast to the STR community
03:15 Mike S shares how he found his cleaners
08:44 Questions to ask the cleaners
12:17 Building partnerships with cleaners
15:42 Where to find cleaners
16:14 Setting expectations
18:51 Making sure that the cleaners are team players
19:20 Showing appreciation to cleaners
21:57 How to compensate cleaners
25:27 Having the right cleaners and treating them well
NOTABLE QUOTES
"Showing empathy and appreciation on what they do goes the extra mile." - Mike Reilly
"We are in this business not only to make money but also to create a lifestyle that we enjoy. For most of us, a lifestyle of helping other people and improving everyone's lives around us." - Mike Reilly
CONNECT WITH THE GUEST
Mike Reilly: Instagram | Clubhouse
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 74 - From 1-11 Listings in 9 Months with Real Estate Agent Shane O'Connor
GUEST'S BIO
Shane O’Connor is the CEO & Founder of Alchemy Real Estate & Alchemy Hosting. Alchemy is based in Tampa, FL, building a portfolio of Short-Term Rental assets primarily focused in Central Florida. By delivering vertically integrated, top-tier service from beginning to end in the investment process, Alchemy has grown from a single property (and single employee) to 11 properties & a team of four in less than a year. At that same time, Alchemy will have also delivered more than $3M in closed real estate deals for its clients. Shane is a graduate of the United States Naval Academy and served as an officer in the U.S. Navy for 9 years. He received an M.S. Degree in Real Estate from the University of Florida. He runs the company with his brother, Captain Devin O’Connor, who is an active duty Marine Corps helicopter pilot in addition to being the Director of Operations for Alchemy.
HIGHLIGHTS OF THE EPISODE
05:16 Shane O'Connor's introduction and background
07:45 Shane share his journey from being in real estate development to helping investors locate and manage properties
13:40 Lessons Shane learned about HOA issues
16:54 Managing properties as a real estate agent
19:10 Shane talks about being a real estate agent
22:41 Recognizing your limits and bringing in more help
25:21 Elevating yourself as a manager and a leader
29:58 Continuous learning resulting in being a valuable service provider
33:14 Trusting the experts
38:18 Tips for real estate agents tapping into managing properties or co-hosting
47:41 Holding yourself to a higher standard
50:19 Shane's tip for real estate agents looking for property managers
53:15 Acknowledgments to Shane
53:45 Where can people connect with Shane
54:21 Shane's #1 secret to success with STRs
57:32 Text "RESOURCES" to (978) 242-0001 to get the STR Secrets free resources
58:00 Subscribe to the Short Term Rental Secrets YouTube channel - www.youtube.com/shorttermrentalsecretsshow
NOTABLE QUOTES
"Don't be a secret agent." - Emanuele Pani
"If you're gonna do something, be world-class." - Mike Sjogren
"If you put good energy out in the world, it will come back to you." - Shane O'Connor
CONNECT WITH THE GUEST
Shane O'Connor: Instagram | Facebook | Linkedin
Alchemy Real Estate: Instagram
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 73 - How to Hire Virtual Assistants with Mike Reilly
GUEST'S BIO
Mike Reilly is an STR Operator based in North Carolina. Mike has been able to build a portfolio of 13 STRs in just 16 months, netting him and his wife $20,000/month. He started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him.
HIGHLIGHTS OF THE EPISODE
01:19 Join the free Facebook group - https://www.facebook.com/groups/STRentalsecrets
01:21 Subscribe to our Youtube channel - Short Term Rental Secrets
01:52 Text "RESOURCES" to (978) 242-0001 to get Mike's free program
02:57 Share the podcast with other people
03:32 When to hire a virtual assistant
05:05 What holds a business back
06:14 The 2-week time study
07:19 Mike talks about his first virtual assistant and how he added more
08:56 Documenting business processes
10:20 Mike R shares his first virtual assistant experience
14:03 Mike's tip for hiring virtual assistants
14:54 Getting over the fear for your business
18:57 Building a culture within your team
20:18 Operation checklist
22:16 4R document
25:45 Asking people onshore as assistants
27:43 Be a part of Mike's Mastermind program - https://www.strsecrets.com/apply
28:24 Keeping your time freedom
NOTABLE QUOTES
"If you want to go fast, go alone. But if you want to go far, build a team." - Mike Sjogren
"The fear of starting to bring on help stagnates everybody's growth." - Mike Sjogren
CONNECT WITH THE GUEST
Mike Reilly: Instagram | Clubhouse
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 72 - Where to Find Co-host Deals with Mike Reilly
GUEST'S BIO
Mike Reilly is an STR Operator based in North Carolina. Mike has been able to build a portfolio of 13 STRs in just 16 months, netting him and his wife $20,000/month. He started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him.
HIGHLIGHTS OF THE EPISODE
01:00 Exclusive content from the STR Secrets Facebook group
01:49 Join the STR Secrets Facebook group - https://www.facebook.com/groups/STRentalsecrets
01:52 Subscribe to Short Term Rental Secrets on Youtube
02:23 Text RESOURCES to (978) 242-0001
04:14 Finding co-hosting leads
04:23 Doing your homework regarding property management
06:07 3 different ways to generate co-hosting leads
07:00 Working with your local network
08:06 How to expand your network
12:22 Cold outreach
13:51 Building your brand and your presence
14:49 How Mike built his brand and presence
16:12 Working your teams to generate leads
16:27 Mike Reilly shared how he found his co-hosting opportunities
20:16 Putting yourself out there
22:25 Mike talks about Grant Cardone from Undercover Billionaire
27:04 Tips on how you can build your presence
NOTABLE QUOTES
"Don't let that fear stop you." - Mike Reilly
"If there's a will, there's a way." - Mike Sjogren
"You have to be okay putting yourself out there." - Mike Sjogren
"Be okay with getting some rejection, it's okay." - Mike Sjogren
CONNECT WITH THE GUEST
Mike Reilly: Instagram | Clubhouse
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 71 - Bringing Automation and Peace of Mind to STR Operators with Assaf Karmon
GUEST'S BIO
Assaf Karmon is the founder of TurnoverBnB, one of the most popular tools for managing vacation rentals.
HIGHLIGHTS OF THE EPISODE
02:02 Assaf Karmon's introduction and background
02:38 How TurnoverBnB was established
04:57 The beauty of software engineers
06:06 What is TurnoverBnB
09:59 Mike talks about his experience with a previous cleaner
11:14 What made Assaf start TurnoverBnB
12:04 Assaf talks about TurnoverBnB's Marketplace
12:50 How cleaners are qualified for TurnoverBnB
14:31 How cleaners get reviews
15:07 Cleaning checklist for STRs
17:03 Assaf shares why he is no longer hosting STRs
17:36 Mike talks about his experience with TurnoverBnB
19:48 The biggest problem of new STR operators
21:41 Assaf's vision for TurnoverBnB
24:23 What sets TurnoverBnB apart from others
26:01 Where can people learn more about TurnoverBnB
27:27 Best practices for turnover
29:48 Acknowledgments to Assaf
32:56 Assaf's #1 secret to success with STRs
34:09 Check out TurnoverBnB - https://turnoverbnb.com/
NOTABLE QUOTES
"When you are holding a hammer, everything looks like a nail." - Assaf Karmon
"Your time is valuable." - Assaf Karmon
"If you try to be the best of everything, you will lose the sharpness and the quality but if you're doing one thing, it will give you a lot of focus and ability to provide a great experience." - Assaf Karmon
"Any tool that will gain back sometime in your life is worth investing." - Assaf Karmon
CONNECT WITH THE GUEST
Assaf Karmon: Instagram | Facebook | Linkedin
TurnoverBnB
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 70 - Minimizing Risks Through Intelligent Guest Screening with Ela Mezhiborsky
GUEST'S BIO
Autohost CPO and co-founder Ela Mezhiborsky handle the intersection of customer success and product development, setting priorities and driving the product roadmap based on client feedback. Before transitioning to SaaS, her career involved working in risk management, running her own digital marketing agency, and managing a successful short-term rental business in Toronto. In fact, it was her experience in the short-term rental industry that exposed her and her co-founders to the massive security void plaguing property managers. It’s the reason they built Autohost.
HIGHLIGHTS OF THE EPISODE
04:32 Ela Mezhiborsky introduction and background
05:23 How Ela got into the STR industry
08:02 How Autohost was created
11:00 Ela shares how Quickstay experienced fraud ring and illegal activities from guests
15:45 What is Autohost
17:27 Providing a safe check-in experience for guests and hosts
19:31 How to screen your guests without using a formal screening tool
26:06 Ela talks about anti-discrimination in the STR industry
29:37 What Autohost does for STR operators
32:20 Autohost's guest screening process
37:14 Ela talks about Autohost Starter
40:47 Acknowledgments to Ela
41:02 Where can people connect with Ela
41:38 Ela's #1 secret to success with STR
NOTABLE QUOTES
"Spidey sense is better than no sense." - Ela Mezhiborsky
"Be aware of what you said. " - Ela Mezhiborsky
"Identifying where your red flags are is important." - Ela Mezhiborsky
"Inherently, people are good but sometimes good people still discriminate unconsciously." - Emanuele Pani
CONNECT WITH THE GUEST
Ela Mezhiborsky: Facebook | Linkedin
Autohost: Website | Instagram
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 69 - Managing Luxury STRs While Working in the Medical Field with Dr. Rachel Gainsbrugh
GUEST'S BIO
Dr. Rachel Gainsbrugh is the co-founder of a luxury boutique brand covering GA, FL, the Poconos, and the smokies of TN. Providing luxury vacation and workforce housing for families, medical professionals, and workers in other industries. She's also an instructor at REI-USA, a national REIA organization, and has been featured on Bigger Pockets, Netflix, and several podcasts.
HIGHLIGHTS OF THE EPISODE
01:05 Watch last week's free training by sending a message to support@strsecrets.com
01:34 Subscribe, share, and leave a review for Short Term Rental Secrets
02:08 Dr. Rachel Gainsbrugh introduction and background
04:26 How Dr. Rachel got into the STR industry
09:51 How Dr. Rachel found her first STR home
12:55 Dr. Rachel talks about her strategy for luxury properties
16:50 The price of luxury STRs per market
17:31 Additional services offered by Dr. Rachel for her properties
18:13 Dr. Rachel's goal for her STR business
19:38 What Dr. Rachel's team look like
23:54 Dr. Rachel's favorite market for her luxury rentals
26:17 Technologies and systems that Dr. Rachel use for her STRs
29:26 Why you should not use the Airbnb smart pricing
30:03 Mike and Dr. Rachel talk about the story of how Mike pursued his STR business
33:15 Acknowledgments to Dr. Rachel
33:24 Where can people connect with Dr. Rachel
34:11 Dr. Rachel's #1 secret to success with STR
NOTABLE QUOTES
"Take care of your people." - Mike Sjogren
"Push through on something that you are definitely passionate about." - Rachel Gainsbrugh
"Surround yourself with people that will support, encourage, and challenge you." - Mike Sjogren
CONNECT WITH THE GUEST
Rachel Gainsbrugh: Instagram | Linkedin
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 68 - Maximizing Profitability in STRs with Tracey Northcott
GUEST'S BIO
Australian Tracey Northcott of Enfour, Tokyo Family Stays and Tracey Northcott Consulting, is a serial entrepreneur and multi-preneur based in Tokyo, Japan. She is one of the most successful Airbnb hosts in Tokyo. She also runs the Software development company Enfour with her family as well as Tracey Northcott Consulting where she helps other hosts discover the true potential of their STR or Airbnb business maximizing their investment, enjoyment, and hospitality standards.
HIGHLIGHTS OF THE EPISODE
04:01 Tracey Northcott introduction and background
06:20 How Tracey started in the STR industry
12:04 The platform that Tracey used in Japan for her STRs
13:12 Tracey talks about her STR properties and how the pandemic hit her business
17:12 Tracey's target market for her STRs
19:08 E and Tracey talks about cultural differences through STRs
21:28 Tracey talks about maximizing profitability
23:14 How Tracey maximized profitability within her STR portfolio
30:09 The psychology of buying
33:04 E talks about scaling down successfully
34:17 Branding yourself as a short term rental business owner
45:45 Where can people connect with Tracey
47:35 Tracey's #1 secret to success with STR
48:12 Acknowledgments to Tracey
NOTABLE QUOTES
"Know who you are serving." - Tracey Northcott
"Understand what works for you." - Mike Sjogren
CONNECT WITH THE GUEST
Tracey Northcott: Instagram | Facebook | Twitter
Tokyo Family Stays | Tokyo Family Stays Instagram | Tokyo Family Stays Facebook
Tracey Northcott | Tracey Northcott Consulting Instagram | Tracey Northcott Consulting Facebook
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 67 - Should You Get a Partner For Your STR Business?
HOST'S BIO
Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.
Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele.
HIGHLIGHTS OF THE EPISODE
08:47 Building partnership
09:54 Breaking down business partnerships
10:33 Mike talks about partnering with E for a business
11:33 E talks about his failed partnerships
13:29 Why the 50:50 partnership does not work
14:28 Having the uncomfortable conversation
15:06 Mike talks about his first partnership and his current partnership
17:26 Why some partnerships fail
18:20 How to avoid unpleasant situations
18:27 Personality assessment
18:41 What is an effective partnership
20:08 Understanding the "why"' and the vision
22:07 E shares the effect of bringing his wife to his business
23:14 Mike shares his experience about partnering up with his wife
25:21 Correcting the process, not the person
26:03 Having accountability
27:37 Letting it go and trusting your partner
28:49 Questions to ask yourself before jumping into a business partnership
29:58 What makes a good partnership
31:58 Hiring an attorney for your operating agreement
32:54 Being honest with yourself about having a business partner
35:36 Moral of the story
NOTABLE QUOTES
"A 50:50 partnership is a 0:0 partnership because there is no leader." - Emanuele Pani
"Get the right butts in the right seats on the bus." - Mike Sjogren
"If you love what you do, you are never working." - Emanuele Pani
"Correct the process, not the person." - Mike Sjogren
"Don't act out of fear." - Emanuele Pani
"A partnership is not the answer to get you started." - Emanuele Pani
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 66 - Creating Experiential Design Exclusively for STRs with Kate Shaw and Besty Moyer
GUEST'S BIO
Kate & Betsy are the co-founders. While both help with all aspects of the business, Kate’s expertise and experience lies more in the Airbnb industry, while Betsy has an interior design background. Kate also operates a full-time Airbnb business called Riley and Besty co-owns an interior design business called The Estate of Things. Kate and Betsy have been best friends for a long time, but after Betsy was diagnosed with cancer for the second time, their relationship dynamic changed. Kate became a caretaker and a huge source of support for Betsy, using the experience she gained working in marketing for health and diet brands to assist Betsy in following a medically necessary, extremely strict diet. While Betsy was going through chemotherapy, the two friends began to view life differently and discovered a newfound sense of purpose and joy in one of their favorite hobbies--decorating and designing Kate’s Airbnb rental houses.
HIGHLIGHTS OF THE EPISODE
04:00 Kate Shaw and Betsy Moyer introduction and background
05:27 How Kate and Betsy started in the STR industry
09:46 Kate and Betsy's business dynamic
15:30 Kate and Betsy talk about their team
17:53 What is an experiential design
21:28 Kate and Betsy vision for their business
23:03 Kate talks about her STR business operation
26:33 Kate shares about her STR units
29:30 Target market in Joshua Tree
30:15 Acknowledgments to Kate and Betsy
30:57 Where can people connect with Kate and Betsy
31:39 Kate and Betsy's #1 secret to success with STR
NOTABLE QUOTES
"This is your business. Design it the way you want it to work for you." - Mike Sjogren
"Our only goal is to have fun." - Kate Shaw
CONNECT WITH THE GUEST
Kate Shaw: Instagram | Linkedin
Betsy Moyer: Instagram | Linkedin
The Estate of Things
https://theestateofthings.com/
Retreat Airbnb
https://www.instagram.com/retreatairbnb/
https://byretreat.com/
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 65 - Providing Quality Essentials For Your STRs with Daniel Iliescu
GUEST'S BIO
Daniel Iliescu runs Bonsai Hospitality Management, a startup looking to help transform the STR market for the better. Their focus is on the essentials that hosts use to run their operations. Daniel and his team think that by targeting the hosts that manage their own properties, they can have the biggest impact on the quality and standards of the industry.
HIGHLIGHTS OF THE EPISODE
04:34 Daniel Iliescu introduction and background
05:58 What made Daniel start Bonsai Hospitality
09:34 How Daniel found his manufacturing facility
11:43 Daniel shares the outsourcing process for essentials
13:15 Daniel explains the different bath collections of Bonsai Hospitality
16:20 Daniel shares where he sources bedding
18:55 Daniel talks about wi-fi porter
22:28 Daniel's vision for Bonsai Hospitality
23:26 What sets STRs apart from hotels
24:37 The difference that quality makes
26:09 Cotton vs polyester
29:32 Daniel debunks the thread count myth
31:49 Daniel talks about non-wrinkling
34:59 Investing in beds and baths
37:59 Daniel shares a tip on how to offer guests a local experience
39:08 Acknowledgments to Daniel
39:38 Where can people connect with Daniel
40:38 Daniel's #1 secret to success with STR
NOTABLE QUOTES
"God lives in the details." - Daniel Iliescu
"Quality would prevail over time." - Daniel Iliescu
"Having respect for others goes a long way." - Emanuele Pani
CONNECT WITH THE GUEST
Daniel Iliescu: Instagram | Linkedin
Bonsai Hospitality Management
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 64 - From 0-150 Units While On Active Military Duty with Joseph Riley
GUEST'S BIO
Joseph Reilly founded Patriot Family Homes to meet the need for affordable, reliable housing in the South, particularly near military bases. A captain in the Army, Joe has deployed with the Ranger Regiment to Afghanistan and Ukraine. He previously served on the National Security Council at the White House.
HIGHLIGHTS OF THE EPISODE
05:40 Joseph Riley introduction and background
07:16 How Joseph started in the STR industry
09:47 Business models that Joseph are using for his STR business
10:46 Joseph talks about his STR portfolio
12:02 How Joseph managed his business while on an active duty
14:51 Joseph talks about who manages his guest communications
16:37 How Joseph hosts his STRs
19:01 What Joseph buys for his STRs
20:01 2 things that are not included in Joseph's warehouse
20:42 Joseph's target location
21:57 Management packages of Patriot Family Homes
22:57 Systems that Joseph and his team use
23:40 Joseph's vision for his STR business
26:29 Average nightly rate for Joseph's STRs
30:36 Joseph's primary function on his STR business
33:39 Acknowledgments to Joseph
34:15 Where can people connect with Joseph
34:44 Joseph's #1 secret to success with STR
NOTABLE QUOTES
"We are trying to be really disciplined in learning how to operate and make money in markets where's there's less fat on the bone." - Joseph Riley
"Hold onto your guns as to what you know is going to work for your business." - Emanuele Pani
CONNECT WITH THE GUEST
Joseph Riley: Linkedin
Patriot Family Homes
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 63 - Growing a Sustainable and Profitable Hospitality Company with Simon Lehmann
GUEST'S BIO
Simon is one of the world’s foremost experts on short-term rental and vacation rental. He leads AJL Atelier, a specialized vacation rental and business consultancy while also advising multiple companies as Board Member and Executive Chairman. A sought-after speaker, panelist and moderator, Simon loves to broach high-level and technical topics alike, from the future trends of short term rental to the specifics of online distribution in the top 5 OTAs. Previously, Simon was the Co-Founder & Chairman of Vacasa Europe, former President of PhocusWright, and ex-Board member of HomeAway, to name but a few. He’s also an accomplished operator, having led Interhome, Hotelplan Group and Swissport as CEO.
HIGHLIGHTS OF THE EPISODE
04:36 Simon Lehmann introduction and background
05:59 How Simon started in the hospitality industry
08:11 Transitioning from being an executive vice president of an airport ground company to a CEO of a vacation rental company
11:21 Simon shares his vacation rental journey
14:04 What is AJL Atelier?
14:42 Simon shares his tips for those who are starting their STR business
18:14 E shares his experience when he first started his STRs
20:20 Bridging traditional hotels and the vacation rental spaces
29:37 Simon's insight about traditional hotels acquiring STRs
33:21 The best business model to use in starting your STR business
37:00 Building a management company and selling it
42:45 Demand vs supply
43:31 Taking a balanced approach from owners to guests
45:45 How to connect with Simon
46:41 Simon's #1 secret to success with STR
50:23 Acknowledgments to Simon
NOTABLE QUOTES
"There is no one size fits all, we need to be flexible." - Simon Lehmann
"The demand is here but we need to professionalize." - Simon Lehmann
CONNECT WITH THE GUEST
Simon Lehmann: Clubhouse | Instagram | Linkedin
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 62 - Creating a Guest Experience Through Design with Tatianna Taylor-Tait
GUEST'S BIO
Tatianna Taylor-Tait is an award-winning designer helping individuals design beautiful homes and create passive income through property rentals. With almost 7 years in the Short Term Rental industry, Tatianna now uses her knowledge to educate hosts to stop getting in their own way and build a financially free life that they love.
HIGHLIGHTS OF THE EPISODE
03:25 Tatianna Taylor-Tait introduction and background
03:51 How Tatianna started in the STR industry
08:11 Tatianna's first STR deal
10:53 What made Tatianna start her graphic design business
13:36 Jumping into STR with the right resources
16:41 How Tatianna creates a guest experience through interior design
20:57 Making your property stand out
22:58 The abundance mindset
23:34 How Tatianna spends a limited budget
28:15 Tatianna shares what her business looks like
29:57 How STR changed Mike's life
31:00 Tatianna's advice for the listeners
32:01 Tatianna talks about her team
34:37 Acknowledgments to Tatianna
35:06 How to connect with Tatianna
35:56 Tatianna's #1 secret to success with STR
NOTABLE QUOTES
"Problems are going to happen but if you put your effort in and keep the course, something's gotta give." - Tatianna Taylor-Tait
"Insanity is doing the same thing and expecting a different result." - Tatianna Taylor-Tait
"Put in that one little extra to set yourself apart." - Mike Sjogren
CONNECT WITH THE GUEST
Tatianna Taylor-Tait: Clubhouse | Instagram | Facebook
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 61 - The Power of Your Tribe
HIGHLIGHTS OF THE EPISODE
04:10 Join Mike's free training - https://www.strsecrets.com/webinar
05:52 How Mike and E met on M1
07:16 Mike's mental switch on creating income
09:44 The cat story
10:36 Living life by design
13:06 Pushing yourself for more
14:06 Being control of the driver seat for a positive outcome
14:57 Evaluating your circle of friends
15:29 Surrounding yourself with high-level people
16:30 E shares his Ironman story
18:07 Making the first million
19:16 The ripple effect of the right peer group
22:21 The power of your network
22:31 Building relationships with people you want to be like
27:28 How to consistently hit your goals
28:19 Knowing what you want and saying yes
30:09 Investing in yourself
35:29 Leveraging the power of positive peer pressure
41:12 Making connections on the Clubhouse app
42:21 Join the STR Secrets Facebook group - https://www.facebook.com/groups/STRentalsecrets
42:43 Putting full effort into the things that you want to do
44:41 David Goggins and Jocko Willink's podcast
47:23 The rule of thirds
48:02 Being mindful of your blind spots
49:55 Cutting negativity and elevating your peer group
57:55 Join our growing Facebook group - https://www.facebook.com/groups/STRentalsecrets
59:05 Watch Mike's free masterclass - https://www.strsecrets.com/strmasterclass
59:08 Apply to the Mastermind to scale and take your business to the next level - https://www.strsecrets.com/apply
59:18 Sign up for the free Accelerator webinar - https://www.strsecrets.com/webinar
NOTABLE QUOTES
"Live life by design." - Emanuele Pani
"Most people want the shot but they keep passing the ball." - Emanuele Pani
"Put your money where your mouth is." - Mike Sjogren
"Tell me who you're with and I'll tell you who you are." - Emanuele Pani
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 60 - From 0-8 Out of State Co-host Properties in 8 Months With Claire Rosenberg
GUEST'S BIO
Claire Rosenberg is currently working as a Customer Success Manager at Linkedin and is managing 8 short term rentals for homeowners all remotely. She is a co-host of the Millenial Millionaire Real Estate Podcast with Jonathan Farber. She started her STR journey by joining Mike Sjogren's STR Secrets Mastermind coaching program and has scaled to 8 co-host properties in 8 months.
HIGHLIGHTS OF THE EPISODE
04:40 Claire Rosenberg's introduction and background
05:34 How Claire got into the STR industry and real estate investing
09:00 Claire's first short term rental deal
10:24 Claire's STR journey
12:26 The snowball effect of referrals
14:00 Claire's mindset switch scaling from 4 to 8 units
15:42 Problem-solving in business
16:35 Being emotional and passionate in business
18:32 Not every deal is a good deal
20:10 E's tip for cold calling
21:27 Co-hosting out of state
21:24 How Claire manages her STR business while working a 9-5 job
29:29 What is a "Runner" and why they're vital to your business
31:07 Taking care of cleaners
32:40 The reality of out of state co-hosting
36:22 The bare minimum attitude
38:32 Mike's time management tip
42:13 Acknowledgments to Claire
42:51 Claire's #1 secret to success with STR
44:15 How to connect with Claire
NOTABLE QUOTES
"The more I think about the abundance that is available to us, the more I realize that I am allowed to say "no" and that something better is gonna come." - Emanuele Pani
" I think we should wear our emotions on our sleeves and just live life like that because it's just more real." - Emanuele Pani
"Not every deal is a good deal." - Mike Sjogren
"Audit your time and be laser-focused on what you want to achieve, and you'll start moving the needle every single day." - Mike Sjogren
CONNECT WITH THE GUEST
Claire Rosenberg: Instagram | Facebook | Linkedin
Millennial Millionaire Through Real Estate Podcast
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 59 - From Being a Lawyer to a Successful HostGPO Business Owner with Jeff Iloulian
GUEST'S BIO
Jeff Iloulian has been in the vacation rental industry for over 8 years. He has set up, managed or operated over 250+ vacation rental properties - from master leasing apartment buildings to arbitraging luxury mansions. He has also worked directly with Airbnb on various pilot programs for Airbnb Plus and Luxe. Jeff has successfully grown several businesses and has a passion for interdisciplinary problem-solving in emerging industries. He has a background in Economics and Philosophy from Columbia University and a JD from UCLA School of law. Before becoming an entrepreneur he spent three years as a lawyer practicing Business and Intellectual Property litigation.
HIGHLIGHTS OF THE EPISODE
04:23 Jeff Iloulian introduction and background
05:39 How Jeff got into the STR industry
07:39 Jeff's first deal in STR
08:19 How Jeff scaled and navigated his Airbnb business
10:58 Jeff shares what his team look like
12:55 E talks about his high-end hospitality Airbnb experience in Barcelona
14:12 Jeff shares where he pools his team from
16:01 Jeff's favorite real estate model
17:37 Jeff talks about his goal when he first started with Airbnb
20:12 Factors that made Jeff jump into the Airbnb industry
21:25 Jeff talks about his business HostGPO
25:37 Mike shares his experience working with HostGPO
26:15 Looking at things from a high-level business standpoint
33:12 Jeff's vision for HostGPO and in the Airbnb industry
35:30 Is the STR industry oversaturated
38:31 HostGPO discounted rate categories
41:39 Acknowledgments to Jeff
42:14 Where can people connect with Jeff
44:42 Jeff's #1 secret to success with STR
NOTABLE QUOTES
"Being strategic and opportunistic, keeping your eyes open is I think are the secrets to success." - Jeff Iloulian
"If you're in the early stages, don't live in a wishful world. Don't be afraid to say no to people, opportunities are not limited." - Emanuele Pani
CONNECT WITH THE GUEST
Jeff Iloulian: Instagram | Facebook | Linkedin
HostGPO: Website
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 58 - Managing and Growing 400 Units Using Timeshare with Myka Artis
GUEST'S BIO
Myka Artis is a short term rental investor utilizing the rental arbitrage strategy and BRRRR to acquire his STRs. He owns 3 STRs and arbitrages over 400+ properties.
HIGHLIGHTS OF THE EPISODE
02:34 Join our growing STR Secrets Facebook community - https://www.facebook.com/groups/STRentalsecrets
03:05 Myka Artis introduction and background
04:04 How Myka got into the STR industry
05:16 Myka's first condo in North Arlington
05:45 Myka shares his experience with his parent's timeshare
06:36 Myka's first house on Airbnb
07:00 Myka's first partnership deal
08:31 The power of timeshares
13:32 Myka breaks down his timeshare STR model in depth
14:54 Best set up for an STR space
17:30 Why Myka loves short term rentals
18:23 How Myka got to 400 short term rentals
19:19 What are the things to look out for when running timeshares on Airbnb
21:32 Myka shares how he started with his Airbnb properties
22:25 Myka's favorite real estate investment strategy
23:40 The acquisition cost on a BRRRR deal
25:08 How Myka gets mortgages for his Airbnb properties
28:27 Myka's 5-year vision
29:43 How Profit First changed Myka's perspective
33:06 Myka talks about his team
34:06 Systems that Myka uses for his business
38:04 Credit card hacking
44:38 Where can people connect with Myka
46:35 Myka's #1 secret to success with STR
NOTABLE QUOTES
"I already have a perfect day planned out of what I want, and I know that I'll be there soon." - Myka Artis
"My number one secret to success was just doing it." - Myka Artis
"We are just humans and we all have our days but it is the big why of having the vision and understanding what you want, having a partner that you want to do it with, it just makes it all worth it." - Emanuele Pani
"The more seeds you plant everywhere, the more opportunities that are going to come your way." - Mike Sjogren
CONNECT WITH THE GUEST
Myka Artis: Clubhouse | Instagram | Facebook | Linkedin
Live Let Thrive: Website| Instagram | Youtube | Facebook
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Ep 57 - Celebrating Growth and Little Wins While Building Your Airbnb Business with Justin Skinner
GUEST'S BIO
Justin Skinner grew up in Springfield, MO, and played collegiate baseball. He owned a commercial photography and graphic design business with his wife when they got their invoices with short term rentals. They have been hosting for about five years now and are in the process of building a lake house short term rental on Table Rock Lake.
HIGHLIGHTS OF THE EPISODE
05:04 Justin Skinner's introduction and biography
05:46 How Justin got into the STR industry
07:36 Justin shares his experience with his first deal while doing design and photography work
10:20 Justin's Airbnb story
13:25 How Justin and his wife does pricing
14:07 Justin shares how he interacts with his guests
15:11 E's personal experience about interacting with hosts during his stay in Spain
17:40 Justin talks about his team
18:13 How much time Justin spends on running his units
20:20 Thoughts about hospitality and personal touches
23:51 Types of guests that Justin's Airbnb caters
24:52 The can opener experience
26:45 Justin's units in Missouri
27:46 Sharing bad experiences on their Airbnb
29:37 Justin's 5-year vision
31:20 Insights about self-growth, goals, and success
36:19 Celebrating little wins
37:08 Acknowledgments to Justin
37:50 Where can people connect with Justin
38:36 E's message to Justin
39:47 Justin's #1 secret to success with STR
NOTABLE QUOTES
"A lot of people say that there's not a lot of opportunities, but the reality is that they are always around and it's just a matter of taking chances." - Emanuele Pani
"We are all for growth, we just don't want to overload ourselves and get it into some time crunch" - Justin Skinner
"When you look at your life through the shoulds of what other people are doing, you'll just end up being unhappy." - Emanuele Pani
"We're content without being content." - Justin Skinner
"You can go as big as you want but what is the why behind it." - Mike Sjogren
CONNECT WITH THE GUEST
Justin Skinner: Facebook | Instagram
Prixel Creative LLC - https://www.prixelcreative.com/
Alpha Realty
CONNECT WITH THE HOSTS
Michael Sjogren: Facebook Group | Facebook | Instagram | Linkedin | Youtube
https://linktr.ee/the_airbnbguy
Clubhouse handle: @MichaelSjogren
Emanuele Pani: Facebook | Instagram | Linkedin
Clubhouse handle: @epanirealestate
2021 Goal Achiever Action Guide: www.strsecrets.com/2021
Ep 56 - Running 40+ Short Term Rentals From Half Way Around the World
HOSTS' BIO
Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.
Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.
HIGHLIGHTS OF THE EPISODE
05:09 E shares his personal experience renting several Airbnbs for his trip to Europe
07:29 How to make your Airbnb amazing
08:56 How to turn your vacation into a productive one
09:48 Evaluating E's experience at the first Airbnb in Spain
13:43 How to set proper expectations to guests
15:13 E's experience on his second Airbnb in Spain
17:35 Why you need to de-personalize your properties
19:29 Providing an ideal guest experience
23:36 E's advice for Airbnb hosts
24:24 Mike's advice for Airbnb hosts
24:47 How E manages his 40 units in Florida while being on a vacation in Europe
27:21 How to become financially free
28:55 Insights about work-life balance
33:23 Finding out what lights you up
34:16 Mike and E talk about financial freedom
35:47 Watch Mike's free masterclass on how to launch, automate and scale a short term rental business - https://www.strsecrets.com/
35:53 Join our growing free Facebook group - https://www.facebook.com/groups/STRentalsecrets
36:14 How to take your business to the next level - https://www.strsecrets.com/
NOTABLE QUOTES
"This life is really a game of momentum. The real hack is how do you keep the momentum as you are experiencing and enjoying life." - Emanuele Pani
"This for me is a dress rehearsal to spending more and more time, and what I am creating is very much the life that I don't need a vacation from." - Emanuel Pani
"There is a lot of talk about work-life balance, I think it's a big lie. So for me, it's work-life integration, how do I want to design my life?" - Mike Sjogren
"Chase momentum for the things that matter to you." - Mike Sjogren
"Financial freedom, it's not a big number every month. Financial freedom is affording the life that you want to afford when you want to afford it." - Emanuel Pani
CONNECTING WITH THE HOSTS
Michael Sjogren: Facebook Group | Facebook | Instagram | LinkedIn | Youtube |
https://linktr.ee/the_airbnbguy
Clubhouse handle: @MichaelSjogren
Emanuele Pani: Facebook | Instagram | Linkedin
Clubhouse handle: @epanirealestate
2021 Goal Achiever Action Guide: www.strsecrets.com/2021
Ep 55 - Habits & Routines of Successful STR's Operators
HOSTS’ BIO
Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.
Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.
HIGHLIGHTS OF THE EPISODE
08:05 What to expect in this episode.
08:55 Emanuele’s morning habits and how it has evolved over time.
11:54 Mike’s routine and habits.
16:20 The real reason why habits are important.
20:03 A to-do list can become a to-die list.
23:15 Having goals and why you’re not hitting them.
25:00 Maintaining momentum!
27:24 Consistency is always the key!
28:02 What are the keystone habits that you can do for the phase of the business that you’re in now.
30:18 Give yourself actionable things to do.
33:23 Mike and E’s weekly habit keystones that he’s implemented are related to STRs.
39:19 Mindset and personal development shows are vital to your success.
Join our Facebook group! www.facebook.com/groups/STRentalsecrets
BOOKS MENTIONED:
Miracle Morning by Hal Elrod
Atomic Habits by James Clear
Psycho-Cybernetics by Maxwell Maltz
Extreme Ownership by Jocko Willink
Profit First by Mike Michalowicz
NOTABLE QUOTES (KEY LESSONS):
"If you don't have a lot of this keystone habits in place, it can fall by the wayside very, very quickly." - Mike Sjogren
"I team for 10 minutes before I actually shower, and I'll just visualize my goals as if I've already achieved them and then how I want my day to go." - Mike Sjogren
"I'm very protective of my time and that's how I'm able to get things done." - Mike Sjogren
"To me what makes a habit work is just that you do it. I don't care when you do it." - Emanuele Pani
"There is an emotional toll that you pay everytime you write down your goals and then you look back at them and you don't accomplish them." - Emanuele Pani
"It's honestly that simple. Where am I going to go, Where am I at now, How am I going to get there, and how can I make incremental progress every single week to hit those targets?" - Mike Sjogren
CONNECTING WITH THE HOSTS
Michael Sjogren: Facebook Group | Facebook | Instagram | LinkedIn | Youtube | https://linktr.ee/the_airbnbguy
Clubhouse handle: @MichaelSjogren
Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube
Clubhouse handle: @epanirealestate
2021 Goal Achiever Action Guide: www.strsecrets.com/2021
Ep 54 - How to Become One of the Top 10 STR Management Companies in the World with Nikola Grubelic
GUEST BIO
Nikola Grubelic - is the founder and CEO of Direct Booker, an international short-term rental management company with a portfolio of 8,000 + units in 9 countries through 22 franchises. Direct Booker is one of the World’s Top 10 Property Management Companies & Technology Developers with the World’s Leading Franchise Model in the Short Term Vacation Rental Industry.
HIGHLIGHTS OF THE EPISODE
04:16 Nikola Grubelic’s Intro/Biography.
05:16 How he started in the STR industry.
09:03 Decided to scale from 35 units after 2 years.
10:10 How their franchise model works.
14:02 What you can expect from their franchise.
16:42 How the marketing under Directbooker works.
17:52 How you get in the Directbooker franchise.
21:21 To whom they present their presentations.
23:21 Their Journey from 35 to over 8,000 units.
26:16 How their franchisees operate.
27:22 Not owning any properties as a company.
28:20 Their vision for Directbooker.
30:50 Selling their property management system.
32:17 Some tips on how to beat Covid and keep getting bookings.
34:38 Where can people learn more about Directbooker.
35:44 Nicola’s number 1 secret to success with short-term rentals.
37:43 Putting additional effort for when everything gets back to normal.
Join our Facebook group! www.facebook.com/groups/STRentalsecrets
NOTABLE QUOTES (KEY LESSONS):
"I get reservations and I get booked every single day that I work and I saw the opportunity there." - Nikola Grubelic
"Basically we are a vacation rental company providing vacation rental solutions." - Nikola Grubelic
"We have different tools on how to engage with property owners to contact us to tell them how they can earn and what is the way we work with them." - Nikola Grubelic
"We don't have any properties. We don't own anything as a company. We are just working on the revenue share a month." - Nikola Grubelic
"Putting yourself in the business and if you do that hard work, things will happen and you will get paid back at the end." - Nikola Grubelic
CONNECTING WITH THE GUEST
Website: https://partners.direct-booker.com/
Ep 53 - How to grow a business by creating systems and partnerships with Dave Goodfellow
GUEST BIO
Dave Goodfellow - is in the property business for 10 years. 3 years STR, mixed strategies. He’s owned, he’s rent-to-rent (rental arbitrage), he’s done management. He also has 3 Aparthotels and he currently has 40 units.
HIGHLIGHTS OF THE EPISODE
04:03 Dave’s Intro/Biography.
05:29 What triggered Dave to get into real estate and short-term rental space.
12:49 Their rent-to-rent management model.
13:34 Their service accommodation road map.
17:27 Walkthrough on how they purchased 3 hotels.
20:56 Learning, partnering and getting connections from Clubhouse in just 3 months.
22:45 The main reason why Dave got into AppartHotels.
26:18 Doing the 3 properties on their existing brand or creating separate brands for each.
28:54 Dave’s plan for this year (2021).
31:06 What does Dave's week and day look like?
33:36 Creating the process and systems to scale the business.
36:21 Who they hired when they got the 7 units.
40:04 Doing the training properly.
45:30 The worst thing you can do when you interview people.
46:17 Acknowledgements for Dave Goodfellow.
47:44 Where can people learn more and connect with Dave?
49:15 Dave’s number 1 secret to success with short-term rentals.
Join our Facebook group! www.facebook.com/groups/STRentalsecrets
NOTABLE QUOTES (KEY LESSONS):
"It's very much a systemized and scalable business, and we've built it that way for a reason." - Dave Goodfellow
"A process is really very simple. You start at the beginning and you work on how or what the steps are, to get to the end, and then you build a system or a process around it." - Dave Goodfellow
"The day I get to a place where I'm not learning, is the day I quit." - Dave Goodfellow
"You've got to be consistent. You've got to keep on doing the mundane daily tasks that give you the success at the end of it." - Dave Goodfellow
CONNECTING WITH THE GUEST
Instagram: https://www.instagram.com/davegoodfellowofficial/?hl=en
Facebook:https://www.facebook.com/dave.ikonic.7/about
LinkedIn: https://www.linkedin.com/in/davejamesgoodfellow/?originalSubdomain=uk
Business:
- Ikonic
- Ikonic training academy
- Ikonic property investments
- CopperHouse Property: https://www.facebook.com/copperhouseproperty/
- We talk property Club (Clubhouse)
Ep 52 - Celebrating 52 Episodes: Our Top 10 Takeaways From the Last Year
HOSTS' BIO
Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.
Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.
HIGHLIGHTS OF THE EPISODE
04:17 The true definition of freedom.
05:47 What to expect from this episode.
07:51 1st takeaway: From Ep. 9 with Julie George
12:15 2nd takeaway: From Ep. 36 with Braydon Ross
15:36 3rd takeaway: From Ep. 29 with Andrew Bate
18:21 4th takeaway: From Ep. 26 with Antonio & Dominique
22:49 5th takeaway: From Ep. 34 with Brian Fontenot
25:09 6th takeaway: From Ep. 37 with James Murphy
28:17 7th takeaway: From Ep. 44 with TJ Tijani
30:56 8th takeaway: From Ep. 39 with Tia Bailey
35:02 9th takeaway: From Ep. 48 with Bill Faeth
39:19 10th takeaway: From Ep. 31, 40 & 41 with Mark Simpson
45:41 One of Mike and E’s key to success.
Join our Facebook group! www.facebook.com/groups/STRentalsecrets
NOTABLE QUOTES (KEY LESSONS):
"I always find it so fascinating when you meet these founders of these companies that just have these ideas that just keep popping up from this industry." - Mike Sjogren
"Really understanding what makes people do what they do and understanding the emotional components of being in hospitality, I think it's a great blessing." - Emanuele Pani
"Having the mindset of buying everything in bulk, putting it in a central location, packaging everything together and then dropping everything off? That to me was the clear example of how you can go from 0 to 300 units in 18 months." - Emanuele Pani
"When you're doing 10, 20, 50 units at once, you have got to find a way to streamline that. Otherwise it'll be a disaster." - Mike Sjogren
CONNECTING WITH THE HOSTS
Michael Sjogren: Facebook Group | Facebook | Instagram | LinkedIn | Youtube | https://linktr.ee/the_airbnbguy
Clubhouse handle: @MichaelSjogren
Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube
Clubhouse handle: @epanirealestate
2021 Goal Achiever Action Guide: www.strsecrets.com/2021
Ep 51 - How to Grow Your Arbitrage Business Through Powerful Connections with Noble Crawford
GUEST BIO
Noble Crawford - is a 7-year business owner and principal partner in the short term rental industry. His diverse background spans several years in hospitality, technology, and sales & marketing. Noble has worked with brands such as Marriott, Hilton, IHG, and more. His experience enables him to teach his students how to collaborate with multifamily owners & property management firms to create win-win partnerships.
HIGHLIGHTS OF THE EPISODE
07:17 Noble’s Intro/Biography.
08:03 Noble’s background and how he got into the short-term rental space.
16:43 How he was introduced to short-term rentals.
19:19 The first deal and the progression up until now.
21:29 Noble’s 10 units.
26:21 How Noble’s progression, strategies and how he keeps his units full.
31:31 When Noble got introduced to a real estate developer.
36:56 Having the right conversation with the property owners and landlords.
38:44 Noble’s direct bookings and mid-term stays.
45:03 It’s all about the relationships.
45:32 A tidbit for the audience interested in going after multifamily land developers.
50:04 Where can people find out more about Noble Crawford.
51:11 What is Noble’s number 1 secret to success with short-term rentals.
Join our Facebook group! www.facebook.com/groups/STRentalsecrets
NOTABLE QUOTES (KEY LESSONS):
"You look forward to No's, because the more No's you get you'll eventually get to that 1 Yes." - Noble Crawford
"That’s a foot on the ground, going out having legit conversations, not as easy to scale but when you do the work and you do it once and you do it right? I will pay you dividends over and over and over." - Noble Crawford
"Till this day, we get deals from that very first conference that I went to and I continue to go to more conferences." - Nobel Crawford
"We don't want to come in where we're winning and they're losing or vice versa, because that's not good business." - Noble Crawford
CONNECTING WITH THE GUEST
Instagram: https://www.instagram.com/noble.crawford.3/
Facebook: https://www.facebook.com/noblecrawford
LinkedIn: https://www.linkedin.com/in/noblecrawford/
Ep 50 - Building a STR Portfolio While Still Working a 9-5 with Mike Reilly
GUEST BIO
Mike Reilly - is an STR Operator based in North Carolina. Over the past 14 months Mike has been able to build a portfolio of 6 rental units (4 STRs) which are netting him and his wife $12,000/month! Mike started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him.
HIGHLIGHTS OF THE EPISODE
05:21 Mike’s Intro/Biography.
06:04 Mike’s journey with short-term rentals.
10:39 How many hours a week he’s spending running and looking for new units.
16:51 The coolest and challenging things when you become financially free.
20:11 How Mike got over the fear to take the leap on doing short-term rentals.
24:14 Mike’s bigger vision for his STR’s.
25:44 The best tip to push you to start your own short-term rentals.
26:39 Where to find these co-host deals.
28:39 How much Mike’s background in sales helped him in getting deals.
31:10 Mike’s mindset in taking on challenges.
32:44 Where can people get in touch with Mike Reilly.
34:07 Mike’s number 1 secret to success with short-term rentals.
Join our Facebook group! www.facebook.com/groups/STRentalsecrets
NOTABLE QUOTES (KEY LESSONS):
"Our goal is to get to 20k cash flow per month so that we have financial freedom." - Mike Reilly
"It's just trying to find that balance of how much time do I want to spend on my 9-5, and how much time do I want to spend with my family, and how much freedom do we have to travel and do the things that we really want to do." - Mike Reilly
"Just take action. You'll figure it out. If it feels stressful or it feels like it could draw out a lot of challenges, Just do it." - Mike Reilly
"The number 1 key from getting from 0 to $12,000 to getting over that fear, the number 1 key is just, you got a great community around us, how do we figure this out?" - Mike Reilly
CONNECTING WITH THE GUEST
Instagram: https://www.instagram.com/mreillypsu/
Ep 49 - What are the Keys to Scaling Your STR Business
HOSTS BIO
Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.
Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.
HIGHLIGHTS OF THE EPISODE
03:00 What are Mike’s and E’s roles look like now on their business.
04:30 Tool that you need to prepare for growth.
08:51 Getting PMS or channel managers to streamline processes for you.
15:19 Preparing your mindset for scaling.
17:52 E’s experience on having an executive assistant/ property manager on his team.
21:19 What you should be spending your time on.
24:43 Showing your team how you operate by working harder.
27:05 A tactical definition of “working on” versus “working in” the business.
27:43 Recap of the episode.
Join our Facebook group! www.facebook.com/groups/STRentalsecrets
NOTABLE QUOTES (KEY LESSONS):
"I prefer to work with cleaning companies because, again if the main cleaning person is sick or on a vacation or whatever, there's other people in the company that can go and get the property cleaned." - Mike Sjogren
"You need to start thinking like an entrepreneur, like a business owner and less like an operator that's working as a worker bee in your business." - Mike Sjogren
"You're creating yourself 1. Freedom. But 2. you're creating a consistent experience for your guests without you being involved in it." - Emanuele Pani
"When you bring on somebody to help you, may it be a local person or VA, the only thing you can teach them is how you've been doing things." - Emanuele Pani
CONNECTING WITH THE HOSTS
Michael Sjogren: Facebook Group | Facebook | Instagram | LinkedIn | Youtube | https://linktr.ee/the_airbnbguy
Clubhouse handle: @MichaelSjogren
Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube
Clubhouse handle: @epanirealestate
2021 Goal Achiever Action Guide: www.strsecrets.com/2021
Ep 48 - Maximize Revenue on Luxury STR with Bill Faeth
GUEST BIO
Bill Faeth - has been involved in real estate for almost 25 years with both commercial and residential investing. In 2015 he switched the majority of his residential portfolio to short-term rentals from the long term after seeing an opportunity to increase profit and reduce risk. Bill currently has a multi-million dollar portfolio of short-term rental properties primarily located in vacation rental markets with a focus on beach, lake, and mountain properties. He has leveraged years of successful business growth strategies to specialize in maximizing vacation rental profits by turning $50,000 annual revenue properties into $90,000 properties yielding high profit via self-management. Bill shares these profit-boosting strategies along with how to self-manage, holding real estate, and so much more so you can build your short-term rental wealth while your guests make your mortgage payments.
Bootcamp on June 7th and 8th, 2021 in Nashville, TN. Go to buildstrwealth.com
HIGHLIGHTS OF THE EPISODE
04:22 Bill’s Intro/Biography.
05:28 What made Bill start his short-term rentals from long-term rentals.
10:17 What Bill’s 2nd tier location is.
11:45 What that 2nd deal looked like.
13:59 Bill’s molotov cocktail for a bad decision experience.
16:24 Learning valuable lessons from mistakes and failures.
18:21 Bill's strategy and what he’s focused on.
24:02 A breakdown of what EBITDA is.
25:51 A process that can increase what your property can make.
33:59 The 6 different types of buyers.
34:09 Giving more than you expect to receive.
43:18 Where can people get in touch with Bill Faeth.
44:23 Bill’s number 1 secret to success in short-term rentals.
Join our Facebook group! www.facebook.com/groups/STRentalsecrets
BOOKS MENTIONED:
Millionaire Success Habits - Dean Graziosi
NOTABLE QUOTES (KEY LESSONS):
"Drive-in vacation rental markets were the most recession-proof through the recession and I also think they're the ones that have been impacted in the most positive fashion during Covid when urban markets were being hit hard at this time last year." - Bill Faeth
"I lost a hundred grand on that property because I didn't follow my evaluation process." - Bill Faeth
"It's very important to share those mistakes that we make." - Bill Faeth
"The reason why people are coming to the market is what people miss as hosts." - Bill Faeth
CONNECTING WITH THE GUEST
Website: https://buildstrwealth.com/
Personal Website: https://www.billfaeth.com/
Facebook Group: https://web.facebook.com/groups/284886002732508
YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA
Ep 47 - Exceed Expectations and Create Destinations with Wil Slickers
GUEST BIO
Wil Slickers - brings a new perspective to tourism, hospitality, and service. Wil lives by the concept of "Exceeding Expectations and Creating Destinations." While running his network of podcasts, he is also an advisor for other hospitality brands like a Treehouse/Glamping company based in California and much more!
Wil got his start by working for a Marriott Autograph Collection with over 700 rooms as a 4 Diamond property and even moved on to managing an all-suite hotel on the Oregon Coast before taking the leap into full-time self-employment and entrepreneurship.
HIGHLIGHTS OF THE EPISODE
06:05 Wil’s Intro/Biography.
07:46 How Wil got started into the short-term rental business.
12:52 The kind of properties that they’re after.
15:41 Where they focus and dominate their STR properties.
18:14 What they plan on doing and the guest experience they want to give people.
20:48 Wil’s mission with their Podcast.
24:30 What they focus on for their investors.
27:44 When you are being a curated-moment focused.
30:41 What he brought into the business from his hospitality background.
33:03 Where can people find out more about Wil Slickers.
34:09 Having a separate website for bookings or not.
35:56 Wil’s number 1 secret to success with Short-term rentals.
Join our Facebook group! www.facebook.com/groups/STRentalsecrets
NOTABLE QUOTES (KEY LESSONS):
"The focus is on this market and then as we expand and get a good portfolio here, we really want to see if we can copy and paste into other destinations." - Wil Slockers
"There's a lot of commonalities but we can all learn from each other and I think the more we go with that approach, the industry of travel and hospitality will be better off in the future." - Wil Slickers
"There's just certain things that you can do in order to go that one extra step." - Wil Slickers
CONNECTING WITH THE GUEST
Main Podcast: https://podcasts.apple.com/us/podcast/slick-talk-the-hospitality-podcast/id1365110128
Morning Show Podcast: https://anchor.fm/good-morning-hospitality
Ep 46 - How to Take Your STR Business International With 140+ Properties With Ryan Luke
GUEST BIO
Ryan Luke - Was based in the UK and now he’s now going back and forth between UK and Dubai. He’s currently at over 130 properties. He’s targeting to get 200 properties by June. He’s doing this on a massive scale in multiple countries.
HIGHLIGHTS OF THE EPISODE
05:43 Ryan’s Intro/Biography.
06:45 Backstory and how Ryan got into the whole Short Term Rental Industry.
10:40 Pushing to 200 properties by this summer.
12:28 A blend of the different models to use on your short-term rentals.
15:37 Ryan’s booking operations.
17:18 Their lead and commission structure.
18:46 Their systems and how they find more deals.
21:03 What made Ryan invest in Dubai.
24:10 What properties make the most sense for Ryan’s portfolio.
26:55 What Ryan spends his time on his business now.
30:24 How acquisitions usually happen.
34:27 Things you don’t notice when you’re passionate about your work.
36:27 Where can people find out more about Ryan Luke.
36:59 Ryan’s number 1 secret to success with Short-term rentals.
Join our Facebook group! www.facebook.com/groups/STRentalsecrets
NOTABLE QUOTES (KEY LESSONS):
"I had like, 3,500 pounds of bookings within 5 days." - Ryan Luke
"I want a thousand properties by the time I'm 40." - Ryan Luke
"It's about educating my staff to be able to educate the investors, the landlords, the owners, and then we just strike deals, help get them set up and just plug in the management system." - Ryan Luke
"Because you go check on your business and you travel in different countries and that's kind of really why I want to do the international thing." - Ryan Luke
CONNECTING WITH THE GUEST
Website: officialryanluke.com
Clubhouse handle: ryanluke
Ep 45 - NoiseAware: The Must Have Device For Your Short Term Rentals
GUESTS BIO
Thank you to NoiseAware for coming on the show and offering STR Secrets listeners an exclusive 20% discount. Follow this link and use code STRSECRETS at checkout http://start.noiseaware.io/strsecrets
Michael Goldin - is the director of business development for NoiseAware spearheading partnerships, advocacy, and expansion. He is a Phocuswright 35 under 35 leader committed to bettering the short-term rental industry and happens to be obsessed with travel, volleyball, and his 2-year-old son!
HIGHLIGHTS OF THE EPISODE
03:58 Michael’s Intro/Biography.
05:29 Michael’s background and how he got involved with NoiseAware.
07:45 How he got involved with NoiseAware.
09:19 Renting out his house for a game-day-weekends.
11:24 Standardizing NoiseAware.
14:40 Signing up units using NoiseAware as a pitch.
16:48 NoiseAware on countering false complaints.
18:23 NoiseAware product demo.
22:21 How many NoiseAware sensors you need on a property.
23:47 Outdoor NoiseAware demo.
25:59 NoiseAware’s data on how often people have parties on their STR property.
28:22 How to handle guests that trigger the NoiseAware device.
29:48 How Michael Goldin handles noise on his properties.
32:29 NoiseAware’s future plans.
33:10 20% discount code: STRSECRETS
34:16 Where to find out more about Michael Goldin and NoiseAware.
34:55 Their number 1 secret to success with Short-term rentals.
Join our Facebook group! www.facebook.com/groups/STRentalsecrets
NOTABLE QUOTES (KEY LESSONS):
"Everyone always had the same question. How much money am I going to make and how are you going to take care of my home?" - Michael Goldin
"NoiseAware - It really helps to keep your neighbors at ease, as much as it does keep yourself at ease." - Michael Goldin
"The number 1 reason why regulations happen in markets is because people are concerned about noise, parties, parking and trash." - Michael Goldin
"If you're not using it (NoiseAware), it's almost like it's unethical." - Michael Sjogren
"As soon as that noise has exceeded the threshold, we're going to send you an alert." - Michael Goldin
CONNECTING WITH THE GUESTS
LinkedIn: https://www.linkedin.com/in/michaelgoldin1/
Website: https://noiseaware.com/
Ep 44 - From Mechanical Engineer to STR Host with TJ Tijani
GUEST BIO
TJ Tijani - Graduated from the University of Houston with a degree in Mechanical Engineering in 2012. While working in the oil and gas industry, he bought his first investment property in 2015. Between 2015 – 2017, TJ went on to complete several wholesale and fix and flip transactions. He also purchased several rental properties as well. In 2017, TJ discovered the short-term rental strategy and hasn’t looked back. TJ bought and remodeled his first short-term rental property in November 2017. His portfolio now consists of a mix of single and multi-family properties that he buys, remodels, furnishes, and turns into full-time short-term rentals. He also has full-time units that he rents via a rental arbitrage. TJ now teaches and educates others on how they can do the same thing.
HIGHLIGHTS OF THE EPISODE
08:57 TJ Tijani Intro/Biography.
09:56 Why you should connect with us in Clubhouse.
10:16 The whole breakdown on how TJ got into the Short Term Rental Industry.
18:46 What the BRRRR strategy stands for.
20:41 TJ’s BRRRR strategy on the arbitrage strategy.
22:52 Why you need to join the FREE Facebook group!
23:26 How you can really make 6 figures in STR Business.
25:28 Why you need to invest in yourself and get educated in this STR industry.
30:48 TJ’s goals for 2021 and how many units does he have now?
32:00 What TJ’s team looks like.
35:39 Third-party cleaning team.
37:19 How much you should pay for your cleaners/handyman?
40:08 Try this for yourself and for your cleaners.
43:32 The most common question and mistakes that an educator gets from their student.
48:46 Where you can find out more about TJ Tijani.
51:03 TJ’s number 1 secret to success with Short Term Rentals.
Join our Facebook group! www.facebook.com/groups/STRentalsecrets
NOTABLE QUOTES (KEY LESSONS):
"I think the most fulfilling thing is being able to show people how to get to this 6 figure bag in this short term rental business." - TJ Tijani
"Part of what I teach is this BRRRR strategy to STR strategy." - TJ Tijani
"The true value of business is the infrastructure, is the systems, is the actual business that you built." - TJ Tijani
"Only 2 percent of the people are really doing it at a high level because they've invested in themselves and they treat it like a business." - Michael Sjogren
CONNECTING WITH THE GUEST
Facebook community: https://www.facebook.com/ttijani
Instagram account: https://www.instagram.com/tjtijani/
Linktree: https://linktr.ee/tjtijani
Ep 43 - How to Automate and Scale your Business with Uplisting Co-Founder Vincent Breslin
GUEST BIO
Vincent Breslin - is one of the founders of Uplisting.io. Uplisting helps property managers manage, automate and scale their business. Prior to Uplisting, he ran a similar company focused more on traditional hospitality which he and his partners sold to Tripadvisor. He also worked for HouseTrip which was an Airbnb competitor back in the day.
HIGHLIGHTS OF THE EPISODE
04:17 STR Secrets texting community! Text your questions at 9783216563
05:11 How to find capital to invest? (Texting community question)
08:07 Vincent Breslin’s biography/introduction.
08:53 How Vincent got into the hospitality industry.
10:54 Being an Airbnb host.
12:13 What makes their company unique despite all their competition.
15:03 The 4 pillars that they focus on.
16:07 Their awesome guest verification system.
18:23 How their journey has been ever since they started their business.
20:11 What their team looks like now.
22:39 Which/What kind of hosts their company usually gets.
23:54 Their software/companies top features.
26:42 What Vincent and their company is working on right now.
27:59 What Uplisting.io’s vision.
31:25 An insight on how they felt about the industry during Covid.
33:32 Where can people find out more about Vincent Breslin and Uplisting.io?
34:46 Vincent’s number 1 secret to success with Short Term Rentals.
Join our Facebook group! www.facebook.com/groups/STRentalsecrets
NOTABLE QUOTES (KEY LESSONS):
"If you don't have the expertise in building it (software) and you don't build it with a really reliable framework in the backend, then it can be disastrous." - Vincent Breslin
"We took the leap and went full time once we were comfortable and once the business was successful." - Vincent Breslin
"When you're building a software, the most important thing to have is high quality engineers." - Vincent Breslin
"We're doing a lot of thinking around how we can help you without you having to do interface, whatsoever." - Vincent Breslin
"There is automation and advice and implementations that we can provide to you that you will not know about before. Unless you're the biggest expert in the field." - Vincent Breslin
CONNECTING WITH THE GUEST
Facebook community: https://www.facebook.com/uplisting/
Company Instagram account: https://www.instagram.com/uplistingapp/
Vincent’s Personal Instagram: https://www.instagram.com/breslinv/
Twitter: @upbreslin
Website: uplisting.io
Ep 42 - From one room to help pay closing cost to 30+ STR's with Kyle Stanley
GUESTS BIO
Kyle Stanley - is an AirBnB operator out of Fresno, CA. Although he has been doing AirBnB since 2015, he didn't truly turn it into a business until May of 2019. When Kyle learned he could operate AirBnB's in homes that he didn't even own, he realized that he could scale the business quickly. In under 18 months, Kyle went from 1 listing to 25 listings, netting over $20K per month. Kyle now teaches others how to replicate his path to success in AirBnB. Kyle is also a real estate investor practicing exit strategies like flipping, wholesaling, creative financing and more. You can tune into his podcast, "The Fearless Investor," to learn more.
HIGHLIGHTS OF THE EPISODE
03:29 STR Secrets texting community! Text your questions at 9783216563
04:34 Kyle’s Biography/Introduction.
05:26 The mindset shift that led him to do Short Term Rentals.
07:08 Rental arbitrage or Management model. How he scaled his STR properties.
06:45 #1 lead source for finding management clients.
11:22 What Kyle’s team looks like.
12:21 Who handles their guest communication.
14:01 His payment method towards his assistant/s.
16:36 Find someone who cares about being a part of something big.
20:21 Why it’s difficult to find the best VA for your STR business.
24:18 You must be hungry to evolve and avoid staying in your comfort zone.
25:22 Why Kyle's "Why" hasn’t changed.
27:01 Kyle’s STR business goals for 2021.
28:51 Kyle’s systems on technology and automation.
33:03 A recent mindset shift.
41:31 How to get in touch with Kyle Stanley.
42:48 Kyle’s number 1 secret to success with Short Term Rentals.
37:24 A FREE Airbnb profit calculator giveaway on Kyle’s website.
Join our Facebook group! www.facebook.com/groups/STRentalsecrets
NOTABLE QUOTES (KEY LESSONS):
"I just made money going on vacation. That didn't feel fair." - Kyle Stanley
"When you do something unique and you do it well words spread really fast." - Kyle Stanley
"You're never going to find someone that cares about the business as much as you but you can definitely find someone who cares about being a part of something big, and being a part of something that makes their life better." - Kyle Stanley
"Surround yourself with good people so you can just learn new things every day." - Kyle Stanley
CONNECTING WITH THE GUESTS
Website: Fearlesskyle.com (Get a FREE Profit Calculator)
Instagram & Clubhouse app handles: @fearlesskyle
Ep 41 - The 5 step formula to turning lookers into bookers with Mark Simpson Part 2
GUESTS BIO
Mark Simpson - Owns a company called Boostly. He grew up in the UK. His parents owned a boutique/BNB type of property on a farm and when he got older he started looking at something on how to start marketing their business and get more people to come to their property. Over years and years of refining a website and different marketing campaigns, he’s really dialed in on this process and has still continued to evolve that over the last decade. Mark is the guy to learn about direct bookings. He’s got some amazing content on Youtube and on his website.
HIGHLIGHTS OF THE EPISODE
02:21 STR Secrets texting community! Text your questions at 9783216563
03:18 Mark’s 5 steps/secret sauce.
04:40 Step 4: Booking stage
05:23 What a PMP/PMS is.
06:45 How to find out if your PMP is right for your business.
08:52 A stupidly shocking statistic!
10:33 A cool website that filters every tester to fit your avatar.
14:01 If you have renters you’re in Mark’s world.
15:28 Buyer’s remorse and how to solve it.
21:36 What can you do to put your guests’ minds at ease.
24:18 How to get 2 months FREE from Hostfuly guide book.
25:22 Why you need to have a digital guidebook.
30:04 How to manage your guest database.
34:31 How to get in touch with our guest Mark Simpson.
40:22 A clubhouse event in a couple of weeks with our guest.
41:31 Be part of Mark’s book, “The book direct playbook”.
42:48 Mark’s best book of all time.
You need to join our Facebook group! www.facebook.com/groups/STRentalsecrets
BOOKS MENTIONED:
Tools of Titans by Tim Ferriss
NOTABLE QUOTES (KEY LESSONS):
"83% of people have said this. If they have a bad user experience, even at the point of booking, they will leave and they will never come back." - Mark Simpson
"The best worst-case scenario is they just go to booking.com and book with you there. The worst case is they go book somewhere else and you've lost that revenue completely." - Mark Simpson
"The whole goal of the room (Clubhouse app) is to start, grow and scale your STR business." - Mark Simpson
CONNECTING WITH THE GUESTS
YouTube Video 1: Boostly.co.uk/listingsites
Youtube Video 2: boostly.co.uk/bidonbrand
Youtube: http://bit.ly/2WEOm1v
Facebook: https://www.facebook.com/mrmarksimpson
Instagram: https://www.instagram.com/boostlyuk/
Website: www.boostly.co.uk
Clubhouse Link: boostly.co.uk/clubhouse24
Mentioned Link 1: boostly.co.uk/pms
Mentioned Link 2: usertesting.com
Ep 40 - The 5 step formula to turning lookers into bookers with Mark Simpson Part 1
GUESTS BIO
Mark Simpson - Owns a company called Boostly. He grew up in the UK. His parents owned a boutique/BNB type of property on a farm and when he got older he started looking at something on how to start marketing their business and get more people to come to their property. Over years and years of refining a website and different marketing campaigns, he’s really dialed in on this process and has still continued to evolve that over the last decade. Mark is the guy to learn about direct bookings. He’s got some amazing content on Youtube and on his website.
HIGHLIGHTS OF THE EPISODE
03:30 STR Secrets texting community! Text your questions at 9783216563
05:16 Mark’s 5 steps/secret sauce.
07:13 Looking at what big companies spend millions in research.
07:55 $50,000+ in commission to STR platforms.
10:23 The 5 step formula breakdown.
12:51 Step 1: Planning.
15:37 People can’t travel right now but they can plan right now.
17:09 Position yourself in where their eyes will be.
19:49 Utilizing Private (Incognito) mode on your browser for your STR business.
23:43 Short tail keywords.
25:42 Tips to get your property to appear on 80% of local searches.
30:15 Quick recap on the 1st step: Planning.
33:03 Step 2: Research.
36:03 Knowing the importance of pictures and being clever in some way shape or form.
40:22 The Research stage is key.
44:06 Step 1 & 2 quick recap.
44:28 Step 3: Decision.
45:19 3 things that they’re looking for on this stage/step.
45:37 1st: Pricing
47:18 2nd: The Policy.
51:47 3rd: Safety.
53:59 Utilizing technology from Airbnb inquiries only to instant bookings and so on.
57:30 What is a “Rich Snippet” on Google? And how to take advantage of it.
59:10 Why you need to join our Facebook group! www.facebook.com/groups/STRentalsecrets
NOTABLE QUOTES (KEY LESSONS):
"You can't just sit back. You've got to take one little thing that you can do right now and put it into practice because it does work." - Mark Simpson
"January is normally the key booking month. It's where the most bookings come in in the world of hospitality." - Mark Simpson
"It's cool to be able to know that what I talk about works elsewhere." - Mark Simpson
"What can you be doing at this stage that will knock down all the barriers that will get you a booking that no one else is doing? When everybody's zigging, how can you zag?" - Mark Simpson
CONNECTING WITH THE GUESTS
YouTube Video 1: Boostly.co.uk/listingsites
Youtube Video 2: boostly.co.uk/bidonbrand
Youtube: http://bit.ly/2WEOm1v
Facebook: https://www.facebook.com/mrmarksimpson
Instagram: https://www.instagram.com/boostlyuk/
Website: https://www.boostly.com/
Ep 39 - From renting a room on Airbnb to 75 unit with Tia Bailey
GUESTS BIO
Tia Bailey - Tia is a 29-year-old serial entrepreneur who got into the short-term rental industry because of an internship she had in Brazil. She stayed with an Airbnb family for 3 months and got to experience Brazil like a true local. She realized that this would be an amazing opportunity that her family could take advantage of and when she got home in 2017, she convinced her parents to turn their upper apartment in their home into an Airbnb. Due to the immediate financial success that it had, her parents were able to start paying off their credit card debt and be able to finally start saving.
HIGHLIGHTS OF THE EPISODE
03:29 Tia’s biography/introduction.
04:44 How she started her short term rental business.
09:37 Talking partnerships with homeowners.
10:49 The best lead source for the co-hosting model.
13:23 An amazing experience on a networking group called BMI.
15:34 Is Tia doing the Management model or Arbitrage?
23:12 What model she’s using on her new property/project.
29:53 Being the destination.
32:50 Tips and how to look at opportunities.
35:57 A new concept for your short term rental.
38:56 Making money off of your cleaning fees.
43:32 Where can you get in touch and learn more about Tia Bailey.
45:24 Tia’s #1 secret to success with short term rentals.
NOTABLE QUOTES (KEY LESSONS):
"My whole body resonated and pretty much was like, 'go tell the owner of the building you're taking the entire project.' And so I did." - Tia Bailey
"No one's doing what I'm doing on this level and on this scale. So it's crazy but it's been amazing!" - Tia Bailey
"I don't care so much about the money coming in because I'm all about the service that's being provided to these guests." - Tia Bailey
"I had to become a person of value in order to truly and authentically provide services that would be valuable to anybody and everybody." - Tia Bailey
CONNECTING WITH THE GUESTS
Facebook: https://www.facebook.com/tia.bailey1
Facebook Page: https://www.facebook.com/permalink.php?id=101495954547923&story_fbid=397976024899913
Instagram: https://www.instagram.com/tiabailey.bnbspecialist/