Shots of Purpose
By Joost Liebregts, Brian Pagán, Tom Reinhoudt
Three designers from different disciplines and with unique perspectives talk and wonder about things that make humans happy, make design good, and business sustainable. Shots of Purpose is a podcast for designers, entrepreneurs, and people who like to think as a conscious activity. With Shots of Purpose, the hosts Brian, Joost and Tom aim to inspire listeners to do that which makes them happy while learning about design and business.
This one got delightfully out of hand! From being your authentic self to using rumble language to create a safe space, Joost and Brian take our first video-recorded episode to a personal level. We get into Presence, frogs, intelligent lockdowns, and vegan balcony barbecues. We share our fears, irritations, frustrations, and inspirations. And we get to know each other a little better along the way. Join us on this sojourn into the messy world of (our) human psychology and remember: we see you, and we value you! ✌️❤️ Also, this is the very first episode that you can watch! Check us out on YouTube! Key Topics Inspiration, change, personal lives, frogs, time travel, mindfuckery, authentic self, connection, COVID-19, smoothies, veganism, buy local, carbs fast & slow. References Dora the Explorer Dark, on Netflix Homeland, on Showtime Presence, by Amy Cuddy Amy Cuddy's TED talk Our episode with Reinout Bosman "Stand your authentic ground" quote from Brené Brown UXify panel, with Joost & Brian as panelists News article on the 'intelligent lockdown' Brené Brown's rumble language Beyond Sausage The Seat of the Soul, by Gary Zukav Get in Touch Download or subscribe to this show on our website, email us at firstname.lastname@example.org, or tweet us @shotsofpurpose 😊
May 14, 2020
#22 Notes on (Remote) Team Leadership
Leading a team, especially for the first time, presents us with interesting challenges. Great! That gives us opportunities to grow, help others in meaningful ways, and discover superpowers we didn’t know we had. Joost, Tom, and Brian take the opportunity of Tom’s new job to discuss how these opportunities take shape, how they challenge us, and which tools can help us succeed. We cover topics like leadership by example, dealing with organizational politics, and managing team (members’) performance. Enjoy! 🙏🏼 Key Topics Setting expectations, intention, design principles, task relevant maturity, empathy, vulnerability, one on one’s, toxicity, multidirectional management References OKR’s (objectives and key results) Tuckman’s model of team development Five dysfunctions of a team Influence vs. authority Psychological safety, why and how to Successful one on one’s Philips Debuts Facial Analysis Algorithms for Better CPAP Mask Choices Get in Touch Download or subscribe to this show on our website, email us at email@example.com, or tweet us @shotsofpurpose 😊
April 13, 2020
#21 Remote Together. How to Stay Social while Distancing.
In some ways, this is an exciting time to be alive. Joost and Brian speak with Reinout Bosman, trainer, speaker, and opera tenor currently living in Florence, Italy. Together, we explore the idea that crisis brings change - we can either shut down or step up and follow new opportunities. We discuss best practices for conducting classes or workshops online, social rituals like 'Whatsapperitivo' to stay in touch with friends, and how we can enrich our lives by confronting our confining convictions. Our journey passes along purpose, ventures into vulnerability, and careens around courage, creativity, connection, and love. 🙏🏼❤️ Key Topics Remote workshops, Intention, design sprints, digital collaboration tools, love vs. fear, empathy, vulnerability, humanity, being present, facilitating References Zoom video conferencing Blackboard e-learning Find Your Why - Simon Sinek Maya Angelou Oprah Winfrey The Seat of the Soul - Gary Zukav Dare to Lead - Brené Brown Get in Touch Download or subscribe to this show on our website and email us at firstname.lastname@example.org 😊
March 23, 2020
#20 What is A "Better" World? /w Nathan Kinch & Mat Mytka from Greater Than X
People often talk about "building a better world," but what does that actually mean? We at Shots of Purpose do it too, but to steer this ship called Earth in a new direction, we need to understand where we want to go. Joost & Brian welcome Nathan Kinch & Mat Mytka, from Greater Than X, to the show. As experts in data ethics and responsible business, they've created practical frameworks to guide planet positive change. From childhood dreams to the bushfires in Australia, we discuss moral principles and how to turn them into action. Key Topics Privacy, data ethics, ethical business, outcome focus, VME framework, types of freedom, meaningful moments, stakeholder vs. shareholder primacy, JTBD, capitalism, career escalator, peace innovation, BHAG References “Peace is the purpose of business. Profit is a non-toxic byproduct.” - Mark Nelson The Subtle Art of Not Giving a F*ck - Mark Manson Rebuilding Trust in Financial Services (First Edition) - Greater Than X Inclusive Design Guide - Microsoft Design Circular Design Guide - Nike Nathan on Twitter Mat on Twitter Get in Touch Download or subscribe to this show on our website and email us at email@example.com 😊
March 02, 2020
#19 Health Insurance, Gamified
Health Insurance, Gamified Health insurers, like a.s.r. Vitality, are using data from wearables like Fitbit and Apple Watch to give healthier people discounts. This makes a lot of sense: if you’re healthier, you’re less likely to need medical care, which means an insurance company is less likely to have to pay medical bills. But what could go wrong? In this episode, Joost talks about his life with a.s.r. Vitality and discusses with Brian the benefits and potential pitfalls with gamified health. We discuss privacy, ethical design, and behavior change, pondering the influence of economics on service design & how we can help systems like these work the way we intend them to. Key Topics Health, insurance, digital personhood, data ethics, consent, behavior change, behavioral design, Agile development, wearables, mobile apps, privacy, security, information design References Eerlijke geld wijzer (Dutch) Fair Finance Guide (international) Ethical design manifesto, Ind.ie Ethical design checklist Indistractable, Nir Eyal Never split the difference, Chris Voss Get in Touch Download or subscribe to this show on our website or email us at firstname.lastname@example.org 😊
February 10, 2020
#18 Are the Polar Icecaps Really Melting? /w Xenia Tombrou
Design thinking gives people tools to address issues all over the world. Xenia Tombrou uses them in her struggle to clean up her home island of Corfu, Greece. Tom, Joost, and Brian got to speak with Xenia, communication specialist, project manager, and climate activist. We discuss her work on reusing & reducing waste on the island, the most difficult challenges she faces, and how a little empathy can convert our most vocal critics into our most motivated allies. Key Topics Sustainability, waste management, community building, recycling, climate change, ego, leadership, plastic, composting, environment, conservation, design thinking, empathy Get in touch with Xenia Let's Do This Corfu Garbage Art Corfu on Instagram References Corfu, Greece Save Erimitis Corfu Recycling Centers Precious Plastic Lansink's Ladder Corfu Cup Soapbottle Get in Touch Liked or disliked the show? Want us to talk about or respond to something? Share your thoughts with us on Twitter @shotsofpurpose or send us an email. If you enjoyed the show, please give us a 5-star rating on your favorite podcast app and share it with your friends, colleagues and pet zebras. You can find Shots of Purpose on all platforms. Find all episodes here.
January 13, 2020
#17 What does neuroscience have to do with the climate crisis? /w Philip Jordanov, Neuropsychologist
Why do we separate our plastic but end up throwing it in the trash anyway? How can we work with cognitive bias to nudge people toward healthier choices? And how do urinal flies save thousands of Euros every year? Joost & Brian speak with Philip Jordanov, Cognitive Neuropsychologist at Neurofied. He answers these questions and discusses with us how understanding of human behavior can help us fight climate change. Key Topics Behavior change, cognitive bias, sustainability, neuroanatomy, evolutionary psychology, dual-systems processing theory, mental models, Amsterdam Fashion Week, ethical persuasion, artificial intelligence, systems thinking Philip’s E-mail Address email@example.com References Thinking Fast and Slow, Daniel Kahneman Origins of the urinal fly Elephant and the rider Evolution and Neanderthals Intro to Systems Thinking Liked or disliked the show? Want us to talk about or respond to something? Share your thoughts with us on Twitter @shotsofpurpose or send us an email. If you enjoyed the show, please give us a 5-star rating on your favorite podcast app and share it with your friends, colleagues and pet zebras. You can find Shots of Purpose on all platforms. Find all episodes here.
December 16, 2019
#16 App Data, Privacy and Design Leadership /w Sjoerd Dijkstra, UX Director at App Annie
Sjoerd Dijkstra is UX Director at App Annie, a world-leader in the collection and analysis of app data. Sjoerd talks with us about many things, amongst which how companies can inform themselves without infringing people's privacy, successfully running a business with teams spread across the globe, design leadership and the massive increase of popularity of mobile games. Besides being a UX director, Sjoerd is head of the Dutch branch of App Annie, an avid gamer, a father of two and an all-round nice guy. Find more about Sjoerd on his portfolio here. Liked or disliked the show? Want us to talk about or respond to something? Share your thoughts with us on Twitter @shotsofpurpose or send us an email. If you enjoyed the show, please give us a 5-star rating on your favorite podcast app and share it with your friends, colleagues and pet zebras.
October 28, 2019
#15 Why and how should we apply empathy in design?
In this episode Brian and Joost talk about why empathy is important, how empathy can be applied in design and how it would work in a workshop format. In October 2019, Joost is hosting a workshop at Design Thinking Conference, so they've taken an 'Open Kitchen' approach and used this podcast to lay the foundation of that workshop. Brian is our Empathic Design Guru, and takes us on a deep dive in this episode. Tune in to hear how that goes and learn the truths of empathy in design. For example, did you know there is more than 1 type of empathy? Liked or disliked the show? Share your thoughts with us on Twitter @shotsofpurpose or by sending us an email If you enjoyed the show, please give us a 5-star rating on your favorite podcast app and share it with your friends, colleagues and pet zebras.
August 26, 2019
Vacation Break: we will be back in August!
We're on our summer break enjoying the sun, freshly made, pizza-oven baked pizzas and the fresh outdoors. Don't be sad though, we wil be back in August!
July 15, 2019
#14 Life Lessons and Great Books
In this episode Brian, Joost, and Tom share their recent life lessons. Things they've taken to heart and have enriched themselves with. For example, are you aware of the Netherlands' ranking when it comes to sustainability? We are pretty low on the list, but apparently there are some (good) reasons that explain that ranking a bit better than you would assume initially. That's one of Joost's recent lessons learned: there is always another perspective to be heard and learned from. Brian tells us how dealing with assumptions makes him a better communicator and professional, and Tom shares how he's following his heart more closely now. We also talk about a lot of books! Tune in to find out if they are the type of book for you. Share your thoughts with us on Twitter @shotsofpurpose or by sending us an email If you enjoyed the show, please give us a 5-star rating on your favorite podcast app and share it with your friends, colleagues and pet zebras.
July 08, 2019
#13 What does it take to start and grow a social enterprise? – With Microlab Founder Luuk Visser
A new first for Shots of Purpose! A four-person episode, with special guest Luuk Visser. Luuk is the co-founder of Microlab, a really cool and fast-growing co-working space in Eindhoven, NL. Microlab started as Atelier Eindhoven with only a handful of people, and within 5 years has grown to a space of over 12000m² and with over 700 people in 200 companies. In this episode we talk with Luuk about how he wanted better equipment for his woodworking hobby, and ending up building a company instead. Furthermore, Luuk tells us about what it takes to make such growth happen (hint: a great team), what his challenges are and where his ambitions are taking him in the foreseeable future. Share your thoughts with us on Twitter @shotsofpurpose or by sending us an email If you enjoyed the show, please give us a 5-star rating on your favorite podcast app and share it with your friends, colleagues and pet zebras.
June 24, 2019
#12 Design, Industry 4.0, and Autonomy. Also, does AI make us more human?
Boy, is Industry 4.0 full of podcast potential! This is our longest episode to date, and with good reason. First off, we have a cool new intro, completely spontaneously recorded in our pre-podcast preparation. Let us know what you think of it on Twitter @shotsofpurpose. Secondly, AI is changing our world and we just can't completely wrap our heads around what that fully entails for us humans and designers. Also, autonomous cars are just cool, besides offering lots of new design opportunities, like how they should communicate with non-autonomous road-users. Do they need headlights? What about windows? When are they actually autonomous? Tune in to this episode to find out how we feel about these questions, and much, much more! Share your thoughts with us on Twitter @shotsofpurpose or by sending us an email If you enjoyed the show, please give us a 5-star rating on your favorite podcast app and share it with your friends, colleagues and pet zebras.
June 10, 2019
#11 Design for Industry 4.0, what will designers do in the future?
What do autonomous vehicles, energy and craftsmanship have in common? Industry 4.0! Brian, Joost, and Tom talk about what Industry 4.0 means for us designers. Before we converse about the implications though, we try to wrap our heads around what industry 4.0 actually is and where it might head in the future. Here's a short recap on the previous three industrial revolutions. The first industrial revolution happened with the invention of the Steam engine, and the mechanization that followed. Humanity then moved on towards mass production of items with production lines using electricity. The third revolution happened when computers were invented. Their invention and increasing use led to further automation and increased our production and research capabilities drastically. Now we've been steadily moving into Industry 4.0. What is the Designer's role in this industry? We have some thoughts on that, but are certainly not done talking about it! Let us know what you think by tweeting us @shotsofpurpose or by sending us an email at firstname.lastname@example.org Got feedback? We'd love to hear it. Let us know in the aforementioned channels! If you enjoyed the show, please give us a 5-star rating on your favorite podcast app.
May 27, 2019
#10 Personal Leadership with Positivity Guru Rudy van Beurden
What grade from 1 to 10 would you give your life right now? Are you happy? Do you know what makes you happy? We talk with public speaker and positivity guru Rudy van Beurden about how you can discover if you're not happy about something and how to change those parts. It's what some people call Personal Leadership and it can change your your life forever. Together with Rudy, we dive in deep into our own lives, but we also talk about very practical ways of measuring and changing your own happiness. This episode is a really good one, if we say so ourselves. Rudy van Beurden is a Dutch public speaker, host and positivity trainer. With his company GAAF, he's on a mission to make the Netherlands more positive and provide its people with much needed positive energy. The video Rudy talks about in the Podcast of Mel Robbins 'NASA experience' can be found right here.
March 31, 2019
#9 Changing the world one challenge, election, and protest at a time
Is the fight against climate change futile? What can we citizens do about it anyway? Last episode got us inspired to keep talking about climate change and what we personally can do about it. In this episode we reflect on our challenges and debate the efficacy of protesting. We also talk about the importance of democracy and using your right to vote. With elections coming up in the Netherlands, we urge everyone to read up on the topics and cast your vote!
March 18, 2019
#8 Climate change, what can we do about it?
Lots of students on the streets protesting against climate change, citizens getting increased energy taxes, and many debates about meeting climate goals. How does climate change influence our lives and what can we do about it as designers and, more importantly, individuals? Tune in to find out why this February was sunny and warm and very different from last year. Hang on till the end where we challenge each other with easy, positive things to change in our lives. This one is close to our hearts and we hope you’ll love it too. The people, books, and podcasts mentioned in this episode: Douglas Rushkoff – Team Human Shoshana Zuboff – The age of Surveillance Capitalism Sarah Dubbeldam P.S. 1000 listens! Thank you very much for tuning in, sharing your thoughts and sharing our podcast! Onto the fourth digit!
March 04, 2019
#7 What will 2019 bring us?
Happy belated New Year! In this fresh 2019 episode, Brian, Joost, and Tom talk about their predictions for the new year. Listen to the convivial trio to find out what they think 2019 has in store for music, food, the planet, and design. Also, non-twitterererrrss, we hear you! We have a brand-spankin’ new email address for your lovely ideas. Send your feedback, or something you want us to talk about to email@example.com
January 28, 2019
#6 Privacy, does it matter?
Brian, Joost, and Tom talk about privacy. Tom tells us he has nothing to hide, and Brian jumps in to tell us why you do have something to hide and why it’s important to protect it. What do you think about giving up your data for free? Should we be compensated, or are we already being compensated? Find out our perspective in this episode!
January 13, 2019
#5 Design Ethics. How do we make things the right way?
Brian, Joost, and Tom are whole again with Tom’s return. Ready to talk about a serious topic, design ethics, they dive right in. What are ethics in regard to design and how does one operate on the right side? Can affordable and sustainable go together? How can we change from an either/or way of working to combining seemingly opposing values in the design process? We talk about that, and more, in this Shots of Purpose episode. Have you experienced tough ethical moments in your career? We’d love to hear your story! Share it with us on Twitter, or reach out to us personally.
December 16, 2018
#4 What makes a good designer?
Do you ever export your InDesign file to a PDF to have a different look at it? How about your UIs, ever export them to a phone just to see what it really looks like? Is that one of those intangible design skills? In this episode, Brian and Joost talk about what skills make a good designer. Do you need to be stubborn? Maybe. What about curious? Definitely. Hop on our Double Decker Analogy bus and find out what we think separates the average from the good in this episode of Shots of Purpose.
December 03, 2018
#3 Dutch Design Week with Social Designer Tove Elfferich
It’s Dutch Design Week! This year’s theme is ‘If Not Us, Then Who?’ To talk about that, we brought on Tove Elfferich from MorgenMakers She’s a rising social designer, and with her, we talk about the impact of the DDW and which projects we find most powerful. You can find Tove with MorgenMakers in Hall 4 of the Klokgebouw in Strijp-S during the Dutch Design Week. And more information about MorgenMakers can be found on their website.
October 24, 2018
#2 Design Thinking, is it a system? a handbook? a toolbox?
Design Thinking, what is it? We talk about our perspective on Design Thinking and how we apply it in our lives, both professionally and personally. Spoiler: we agree, but not entirely. What do you think Design Thinking is? Let us know on Twitter @shotsofpurpose
October 23, 2018
#1 Pirate Principles in Design: Scale vs. Growth
The hosts Brian, Joost and Tom talk about how the Pirate principles written in “Be More Pirate” by Sam Connif Allende apply to today’s design and business.
October 16, 2018