Showing up Solo

News flash, PR is NOT just for big brands, as a solopreneur you can take charge of your PR with 6 simple steps. 

This week, Hannah and Simone Sauter, PR Expert for Solopreneurs, demystify PR and give you a 6-step strategy to use to get more publicity for your business. 

Simone had a career in journalism and PR before turning to her own solopreneur journey. After trying the methods ‘marketing gurus’ suggested, she developed her Rockstar PR method that delivers results. 

Simone’s Rockstar PR Method:

1. Rockstar Offer (your foundation)

2. The Audience (build your media list)

3. The Hit (grabbing the media’s attention)

4. The Stage (writing and sending your pitch.)

5. The Performance (delivering the article.)

6. The Promotion 

Want more from Simone? 

Website: 

What does launching look like? And what does it involve? What is the difference between a Live and Evergreen launch? 

This week Hannah is joined by Fabiola Giordani, Marketing Consultant and Business Strategist. 

Fabiola works with female entrepreneurs who have poured their heart into creating a killer course or group program, but the sales just aren't rolling in. She teaches them the exact steps to get clients and get paid consistently.

Fabiola explains what a launch is and the steps involved. She shares the 3 types of launches you can do:

1. Silent Launch

2. Live Launch

3. Evergreen Launch 

Hannah and Fabiola share their personal experiences from the launches they have done and offer their advice for you. 

Key Takeaways: 

• Your messaging needs to be clear.

• Plan in advance for success. 

• Give yourself room for a flop - this will teach you valuable lessons. 

Want more from Fabiola? 

Transitioning from corporate to solopreneur, overcoming mindset roadblocks, setting your own business terms and coming to terms with “You are Enough.” 

Hannah chats with Ally Stone, founder of The Inspired Leader. 

Ally has been a leader in the hospitality industry for over 15 years and has mastered a deep understanding of what it means to be truly connected as a leader and how that drives the success of any business. 

Ally shares some common challenges that come up when being a leader and strategies for overcoming these roadblocks. 

Ally’s key takeaway is: 

• You matter! 

• You will have good days and rocky days. 

• But do your best to enjoy the role. 

Want more from Ally? 

In this week’s episode, Hannah is joined by Leanne Calderwood, LinkedIn and Personal Branding Trainer. 

Just before attending the Chic Summit 2024, Hannah and Leanne squeezed in some time to record this incredible episode for you! 

They dive into the role of live events and the benefits they offer to building your personal brand and engaging with your audience. 

Hannah and Leanne touch on what to include in your live event, common challenges and navigating it as an introvert. 

The episode is rounded up with Leanne’s Top Tips for speaking at live events. 

Key Takeaways: 

• Live events are a great way for your audience to get to know you and build trust. 

• Webinars can be less intimidating for Introverts and are a good place to start. 

• Authentic, Accessible and Easy (Leanne’s Mantra!)

• Practice is key for overcoming your limiting beliefs. 

Want more from Leanne? 

In this week’s episode, Hannah is joined by Denise Stancombe, Online Business Manager/Business Mentor. 

As a dedicated Online Business Manager/Business Mentor, Denise is on a mission to empower women in the entrepreneurial realm.

Her membership, Girl Boss Clubhouse, is aimed at women who want to start their own business but don’t know where to start. Denise has created a place where they can go and get all the resources and advice from experts to be confident enough to get started.

Denise shares her journey from striking out on her own as a Virtual Assistant and making the realisation that she wanted to transition into her OBM role and support women who were in the same place she once was. 

Key Takeaways: 

• Biggest barrier to starting a business is the knowledge gap 

• Networking is incredibly important

• Don’t fear failure

“There’s no such thing as mistakes, only a lesson you’ve yet to learn.” 

Want more from Denise: 

Welcome to a special panel episode of Showing Up Solo where Hannah talks with Anthony Franzese, Verity Sangan and Lucy Howell about navigating parenthood and entrepreneurship. 

Here is our panel: 

Anthony Franzese: Strategic Partnership Executive at Stork Club Fertility and host of the Successful Working Parents Podcast,

In this episode, Hannah is joined by Mandy Brooks, Life Story Coach. 

Mandy Brooks is a Master Certified Professional, Creativity, and Life Story Coach, as well as an accomplished musician who has been honored with two Josie Music Awards. 

Mandy brings over three decades of combined experience in teaching, leadership, writing, speaking, performing, and coaching. Her mission is to support and guide fellow creatives in unlocking and harnessing their creative energies and visions as well as helping them with various business strategies to bring their work into the world. Mandy aims to empower individuals not only for their personal fulfillment but as they answer their call to use the unique gifts and talents bestowed upon them to help others.

Mandy brings us along for her solopreneur journey, sharing how she became a Life Story coach. She also share the ways Hannah courses and coaching have influenced the marketing of her business.

Mandy shares that working with Hannah on the 50-Day Sprint gave her the support she needed to start chiselling away to reveal the heart of her business.

Mandy’s top pieces of advice: 

• Don’t cage your creativity

• Find someone who will honor your voice and not try to change it

• Work at a pace of beauty and grace, not competition or desperation.  

Want more from Mandy?

In this episode, Hannah chats with Sarah McDowell, SEO Manager from Captivate and host of the SEO Mindset podcast. 

Hannah and Sarah are talking podcast monetization today, and how you can turn your listeners into revenue. 

Sarah highlights some key areas that you can utilize, sponsorship, subscription models (like Patreon), Ads, Merch and Affiliate Marketing. 

Key Takeaways:

• It’s about the community you can create not just download numbers  

• Create relationships with the right people

• Being a small podcast is an advantage 

In this week’s episode, Hannah welcomes back Chantelle Davison (a three-time guest expert) to talk about compelling brand stories for entrepreneurs. 

Chantelle helps businesses write copy and copywriters do business. 

Hannah and Chantelle chat about the importance of using storytelling to connect with your audience. 

They discuss the magical way, when a business or service provider shares a story you connect with emotionally, you feel seen. 

It’s not all about just showing the glossy side of your business, it’s about being honest and human. 

Key Takeaways - 

• Show the possibility and aspiration for your audience

• Use the words of others to help tell your story (social proof.)

• Be honest and authentic (embrace all of you!)

Want more from Chantelle? 

In the first episode of 'Showing Up Solo' for 2024, guest Jane Carter (wonderfully her third appearance on the podcast!) offers insights on setting goals and creating traction for the year ahead, specifically catered to solopreneurs. 

Jane shares her method for setting business goals which focuses on reflection, self-compassion, and identifying patterns and behaviors needing adjustment.

Key takeaways: 

• The importance of recognizing personal growth alongside business growth.

• Enjoying the process and not just checking a box.

• Loving what we do.

• Figuring out the smallest step to take action on, to move forward with a big project 

Want more from Jane? 

Welcome to this special episode of Showing Up Solo! 

Hannah wants to share some behind the scenes clips, funny blooper moments and some of the key takeaways from her fantastic guests from 2023. 

We even have a special intro from the famous Rachael! 😂

We’ve featured clips from these episodes: 

In this episode, host Hannah McCormick talks “money” with Hannah Duncan and Maxine Cunningham. 

Hannah Duncan, founder of Hannah Duncan Investment Content, started her own business writing blogs and articles mainly for FinTech companies. 

“Writing is my passion. It gives me my energy and happiness.” 

Maxine Cunningham is the CEO and founder of Pick My Brain, an online platform that helps people find new ways to buy, sell and gift their unique talent globally with the click of a button! 

“As the CEO of Pick My Brain, I live, eat and breathe the buying and selling, and sharing of knowledge.”

Our guests and our host share their individual experiences around pricing their services and how their mindset has shifted since they first began their businesses. They also share tips for moving forward with a client and their top advice to help you charge what you’re worth. 

Key Takeaways: 

• Don’t underestimate the value of your knowledge and experience.

• Gifting a small amount of your time and knowledge can lead to good things.

• Test your offers so that you can find out what works for you and your ideal clients.

Want more from Hannah Duncan? 

In this episode, Hannah welcomes back Chantelle Davison, The Copywriting Business Coach. 

Chantelle helps businesses write copy and copywriters do business. 

Hannah and Chantelle are discussing sales funnels. What they are and how they can help your business.

Chantelle’s top advice… Don’t let sales funnels scare you! 

The easiest funnel to start with is a Lead Magnet funnel. 

For this to work best you need to be specific about your target audience. 

Key takeaways are: 

• Don’t over complicate it.

• Test and optimize before investing in paid marketing like Facebook ads.

• Ask for the sale! 

Want more from Chantelle? 

In this episode, Hannah talks with Amanda Hutchinson from AKP Brand Stories. 

Amanda started out as a wedding photographer as a side hustle from her 9-5 job in Crisis Management. 

Over the years, Amanda moved from public to private sector supporting companies and brands with crisis management. 

She felt like she constantly lived in doom and gloom until she reached the weekend where it was all sunbeams and rainbows taking photos for her photography business. 

Amanda moved away from weddings as she found telling the stories of different brands more compelling. 

What really helped was during her time shooting weddings, she used to take pictures of the set up and send the images to different vendors for their business. This is where she developed a love for brand stories and a great network of independent business. 

Key Takeaways from this episode are: 

• Before you have a brand shoot you need to think about the type of messaging you want to convey and think about the type of photos that will fit. 

• Brand images give you a professional look as a business owner. 

• Stock imagery can be problematic, especially in terms of diversity. Create your own stock images to use for your business. 

• Having a library of images you own, helps you create your content quickly and easily using templates. 

• It also helps you show up as you, even when you are not feeling it. 

Magic Canva Tip: App within Canva called “Bulk Create” that helps you bulk upload content to a template. Making creating content like testimonials or reels quick and simple! 

Want more from Amanda? 

In this special 50th episode, Hannah answers your burning questions about online marketing!

The question that Hannah answers are: 

1. How do you create consistency over time?

2. How do I not bore people with repetition?

3. How to prioritize strategies/steps when you have limited time and resources?

4. Social media can be a bottomless hole, so what is realistically the minimum effort/engagement needed to see a meaningful return?

5. How do you know what your audience wants from you?

6. How to know the real needs of customers?

7. Where is the best place for me to market myself?

8. How do I niche my business?

9. How to face the competitive market environment and find innovative methods and strategies to highlight my own business?

10. How can we streamline our marketing funnel to provide more results with less weekly effort?

11. What would be the most bang for your buck way to invest your time in marketing as a small business owner?

12. Is there a certain point when you should start running paid ads?

13. Can I build an email list without a lead magnet?

14. How to create a compelling lead magnet for myself/what topic to cover?

15. When should I bring in support?

16. How much do I need to spend versus bootstrap on my own?

17. How do you build a successful personal brand and build long-term trust and engagement with your target audience?

Here’s just a taste of the key takeaways from this episode: 

• Plan ahead. Batch your content and get it scheduled. 

• Prioritize social media engagement if you have limited time. 

• Be consistent, however that looks for you. 

• Don’t be afraid to niche! 

• Email marketing will get you the biggest bang for your buck. 

• If you want to outsource, make sure your foundations are in place and you understand the marketing process. 

Resources/links mentioned during the episode:

(Note, some of these links are Hannah’s affiliate/referral links meaning, should you choose to purchase/subscribe to a service, Hannah may receive compensation at no additional cost to you.)

In this episode, Hannah is joined by LaSean Smith from CAGR. 

Before he became a solopreneur, LaSean worked in the tech corporate environment, so he knows personally about the mindset shift between corporate and solo business. 

With CAGR, LaSean invests in other solopreneurs so that they can accelerate their journey of success.

LaSean draws on his corporate experience to help navigate himself and others through the often tricky solo business experience. 

His experience is also useful to know what not to do! 

Top takeaways from LaSean:

 - It’s essential to know who exactly you are marketing to. You can’t market to everyone.

 - Talent Stack - figure out what makes you unique. What are your experiences? What are you exceptional at? 

- Think about your systems and processes. Really know what they are and how they work. 

- Being a solopreneur can be lonely so create a personal board of directors. Fill it with people who will support you, dream with you and develop with you. 

Want to know more about LaSean?

In this week’s episode, Hannah is joined by Amber Hart who shares her solopreneur marketing journey. 

Amber Hart, of Hey Amber is a copywriter, project manager and website designer who works with neuro-divergent and female coaches, therapists, storytellers and creatives. 

Like a lot of people at the time, Amber lost her job due to the pandemic. Not wanting to go back to being an employee, Amber decided it was time to strike out on her own. 

Amber initially started out as a Virtual Assistant (VA) but, after finding herself interested in copywriting, she decided to take Chantelle Davison’s VA Copy College and learn how to start her own copywriting business. 

During this time, Amber was facing some barriers in her personal life and was diagnosed with ADHD and Autism. 

For years Amber had felt stuck and struggled to fit into “the box” that seemed prescribed to her. After her diagnosis, however, Amber had a lightbulb moment, realizing that she can do things her way. 

Amber credits Hannah’s support as the biggest factor in her shift in attitude and approach to marketing her business.

Hannah was able to guide Amber and give her tough, but gentle, love to help Amber unlock her full potential. 

Amber is now able to connect deeper with her ideal clients and has chosen to work with women, copywriters and creators whose experiences and stories are similar to her own.

Want to know more about Amber? 

In this episode Hannah is joined by Kristy O’Leary from Decade Impact to talk about the importance of marketing for socially conscious businesses. 

Decade Impact works with small and medium enterprises to help them define, measure, manage and communicate their impact.

All of this work goes towards helping businesses gain B Corp certification. 

A BCorp is three things: 

1. An assessment to help companies build better practices.

2. A certification that proves they have better practices. 

3. A social Movement. 

Kristy explains that they help businesses measure what they are doing now, and also understand opportunities for making further positive impacts in the future. 

Hannah and Kristy talk about the difference between greenwashing (marketing your business to appear more socially and environmentally conscious than it actually is) and greenblushing (neglecting to share all the positive impacts your business makes for fear of “being canceled”). 

Kristy emphasizes the importance of:

• being a story brand to help connect with your audience. 

• using data to back up your impact claims. 

Her advice is to imagine you’re taking your audience on a journey with you and inviting them to see both the highs and the lows. 

Transparency is key. Even if you don’t achieve your goals. Being vulnerable helps build deeper trust with your audience. 

You may wonder how you as a solopreneur can make an impact…

Kristy talks about how you can do this by supporting local vendors, women owned businesses or other minority groups and filling your supply chain with as many businesses as you can that make an impact themselves. 

If you do this, measure the impact you've had. How many of these businesses have you supported? 

You can then share this data in your marketing to show other solopreneurs how they can make an impact. 

Kristy’s final thought is on the importance of sharing and being involved with impact as a global community. 

Knowing that someone else is helping to make a difference, can make the world seem like a less lonely place. 

Want more from Kristy? 

In this week’s special panel-style episode, Hannah is joined by four guests to explore networking for introverts and how introverted entrepreneurs can build meaningful relationships both online and offline. 

Amber Hart, of Hey Amber is a copywriter, project manager and website designer who works with neuro-divergent and female coaches, therapists, storytellers and creatives. 

Jane Carter, of Jane Carter Coaching, built a successful therapy practice before turning her sights to business-coaching, where she helps solopreneurs and small business owners bring more money, freedom and joy back to their businesses.

Shannon Russell, host of the Second Act Success Podcast, is a career transition coach and certified YOUMAP coach whose focus is in helping women become the best version of themselves, while they pursue a life they dream about.

Cindy Norton Stokes, of Mountain Practice Journeys is a coach & mentor for mystics, introverts, & highly sensitive souls. Cindy also hosts the Mountain Practice Journeys Podcast and The Forest, a comfy, cozy community for women+, introverts, highly sensitive people, solopreneurs, nature lovers, mystics, & witches.

As a mix of introverts, extroverted introverts and ambiverts, the panel share their personal experience with networking, the challenges they’ve faced and the solutions they’ve found. 

They discuss how being an introvert can often wrongly be perceived as shyness, how social media can be just as draining as in-person events and some of the roadblocks they come up against when networking. 

The top takeaways from the panel’s discussion are: 

• Forgiving ourselves when we can’t or don’t want to show up on social media. We don’t need to criticize ourselves. 

• Owning our vulnerability or anxiety at an event as acknowledging it makes it easier. 

• Seeking out places in which we feel comfortable for networking. 

• Making connections on our own terms. 

Resources mentioned during the episode:

Mountain Practice Journeys, episode 42: Embodiment For More Joyful Networking with guest Susannah Horwitz

In this episode, Ashley Lyons from Dynamic Online Marketing joins Hannah to discuss the challenges she faced marketing her solo business. 

After years managing her in-home daycare and managing the social media for her husband’s business on the side, Ashley decided to take the next step and launch her own business as a social media manager and virtual assistant.

Ashley attended school to train for her chosen career change but found the experience was focused more on preparing her to be an employee than CEO of her own business.

Ashley connected with Hannah through an internship, where she later signed Hannah as her first client. When Ashley was offered the opportunity to sign up for the beta version of Set Up For Success, she jumped at the chance.

Ashley shares how her experiences participating in the Set Up For Success coaching program helped her:

• Overcoming imposter syndrome and building confidence 

• using email marketing for her business 

• preparing her as an online business owner 

Now Ashley is confidently managing her business and attracting clients of her own through her updated marketing approach.

Want to know more about Ashley? 

In this episode, Hannah is joined by Mike Dallas-Petersen from Intergrator where his passion is gluing the internet together, one software at a time.

Mike shares his story about how he got started as a solo business owner and his love for helping business owners save time and money by making use of the best software for the job. 

Top advice: 

• Grow your email list first, before your social media audience. 

• Test your content to get a greater understanding of what works with your audience. 

• Stay organized and create a methodology to work within. 

• Take some time to understand the process of what you’re doing, even if you’re planning on outsourcing. 

Want to know more about Mike? 

In this episode, Hannah is joined by Squarespace Expert, Becca Harpain and Podcast Manager, Rachael Botfield to discuss how AI can be used to simplify your online marketing. 

Our panel share their own experiences playing with some of the most popular AI tools available, including ChatGPT. From first impressions, to learning how to use these tools to speed up their content planning and creation, these experts have multiple golden nuggets of advice for their fellow solopreneurs.

This is an excellent episode to listen to if you’ve been curious about using AI tools but haven’t dipped your toes into the expanding world of AI softwares.

Key takeaways are: 

• Don’t be afraid to try it! 

• Create dialogue with ChatGPT, using different commands to expand on its answers.

• AI can help you with your SEO (Search Engine Optimization) especially with website titles and descriptions. 

–

Want more from Becca? 

In this episode, Hannah and Nicole talk about how making your content more accessible not only benefits others but will also benefit you by increasing your SEO. 

They cover the types of areas which will make the most difference: 

• captions for video 

• considering colors and type of font

• alt text 

• be simple and concise with your copy 

In this episode, Rachael Botfield, Podcast Manager & Host of Podcasting 101 with Rachael joins Hannah to discuss the challenges she faced marketing her solo business.

Rachael shares how she got started in the online business world and how she found podcasting. 

Rachael also shares her experiences participating in Hannah’s Set Up For Success coaching program and how it helped her:

• overcome mindset blocks around who to target, 

• get clear with her messaging 

• and, with Hannah’s support, successfully revamp her lead magnet, email sequence and website. 

Now Rachael is more confident than ever in her business and her marketing.

Want more from Rachael? 

In this episode, Hannah speaks with Anne Mok from Purpose In View. 

Anne is a digital storyteller with a desire to inspire a barrier-free world, with a clear vision and purpose, to live to your full potential.

Anne shares her personal story and how she got started with Purpose In View. She became part of the visually impaired community through a shared belief that together they can support one another and help each of them thrive. 

Anne’s number 1 top piece of advice for making your content more accessible is to include an image description. 

You can easily do this through the Accessibility Settings when you’re posting your content and adding “alt text”. 

Screen readers can pick up the descriptions, making your content more accessible (and as a bonus, boosting your SEO). 

Want more from Anne? 

In this episode, Hannah & Nicole talk about Pinterest and how you can use this powerful search engine to promote your business. 

Pinterest is especially great for long form content like podcasts, blogs and videos. 

Hannah & Nicole share their top five tips for getting started: 

1. Open a business account & customize it with your brand colours

2. Create a collection of boards, one for each of your content pillars 

3. Start pinning content from other users with a similar ideal client

4. Start creating pins for your own boards

5. Batching your pins helps to prevent overwhelm! 

Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com 

---- More Videos----

Subscribe to @showingupsolo

In episode 37, Hannah talks to Hannah Duncan, an award-winning, freelance copywriter. 

Hannah Duncan goes way back with our host, all the way to when they were at school together. 

Hannah D inspired Hannah M with her business in the very beginning of her journey. 

Hannah Duncan talks about the power of blogging and the importance of using long form content on your website to increase your website traffic and SEO (Search Engine Optimization or more simply, to get higher on Google searches).

Hannah’s top recommendations are: 

• Write a lot about what you are an expert in.

• Don’t sell yourself or show off. 

• Create a seamless content experience for your reader. 

• Be authentic! 

Want more from Hannah Duncan? 

In episode 36, Hannah & Nicole cover what YouTube is and why you should consider using it for your business. 

A common misconception is that YouTube is a social media platform. 

It is in fact a Search Engine like Google. 

Their top advice includes: 

• YouTube shorts and how you can use content that you create for other platforms, like Instagram, and repurpose.

In episode 35, Hannah is joined by Tom Stanhope - video maker and marketing expert. 

Not only does Tom have many years experience in the video industry and a passion for helping business owners grow their business with video, he also helped inspire Hannah & Nicole to create this video podcast series!

The medium of video has developed so much since VHS days, thanks to technological advances, video is so accessible that anyone is able to leverage video in their marketing. 

In this episode, Tom shares his insights and tips around 4 key areas: 

1. Strategy 

2. Story 

3. Technical expertise 

4. Mindset
   

His Golden Nuggets of advice are: 

• Having a clear purpose for getting in front of the camera.

• Don't get caught up with the equipment and just start filming! 

Want more from Tom? 

In episode 32, Hannah is joined by Cassidy Dickens, launch copywriter for coaches and artists.

Cassidy found her way into the world of online advertising through her work as a singer and songwriter. As someone who already understood the power of story-telling in music, she quickly discovered that story-centered content outperform more traditional sales-centered ads.

Cassidy shares insights and advice for solopreneurs who are curious about integrating ads into their marketing plan. She recommends using ads as a way to build on a tried and testing funnel, comparing ads to the fuel you pour on a fire that’s already burning.

Cassidy’s top tips include:

• figure out exactly who your audience is and think about what your audience wants to hear
• use personal experiences and stories to connect with your audience
• look at your existing content that has been successful and use that as a jumping off point
• don’t use ads until you have a proven funnel
• go in with a scientific mindset and continually test and tweak
• don’t get inside your head and overthink it!

Cassidy has also generously provided an exclusive discount for Showing Up Solo followers. Use code SOLO to grab a free copy of her Magnetic Ad Copy Kit (reg. $47.00)

In Episode 26, the hosts of Showing Up Solo invite Verity Sangan, Online Course Coach and host of The Confident CEO podcast to share her expertise in launching online courses.

Verity shared her background as a registered nurse and healthcare educator for many years. She then got her higher education qualifications and grew increasingly interested in starting her own business as her life changed with a growing family and when Covid hit. She quickly pivoted to starting her own business by teaching and offering coaching services online. 

Verity works primarily with solopreneurs and bloggers to support them in creating online courses. For many entrepreneurs the idea of creating a passive income stream like a course is ideal, however, what many new course creators don’t realize is the psychology behind creating an engaging course.

Verity suggests that to create a course that connects with your audience, it’s vital to know who your “ideal student” is (aka ideal client). Knowing who your course is for is the first and most crucial step.

In this episode, Verity offers a number of important factors to consider in creating a course that not only sells but leaves your students wanting more from you. Check out this episode to find out what Verity emphasises as critical steps in building your course.

Do you want to know how you can work with Verity? You can find her through…

Did you know that if you have a growing email list legally you need to have a Privacy Policy page on your website? We didn’t either until we met with Jamie Bell of the Contracts Market.

Jamie Bell is a business lawyer turned entrepreneur who owns the e-commerce shop Contract Market.  The Contract Market provides legal contract templates for small business owners like coaches, copywriters, virtual assistants, graphic designers and service-based freelancers.

Jamie is joined by the ladies of Showing Up Solo to discuss the importance why having a Terms of Service and Privacy Policy on your webpage is important when growing an email marketing list. She emphasizes that the laws of privacy and protection it is very different around the world entrepreneurs need to be more aware of how they are sharing and protecting the data they are collecting.

If you are a small business owner who has a growing email list, this is a great episode to find out more about the legalities regarding sharing and protecting your email list data.

Do you want to know how you can purchase a contract from Jamie?

Welcome back to Episode 24 with Hannah and Nicole of Showing Up Solo where they sit down and discuss the effectiveness of email marketing tools like newsletters and why they are important in building relationships with your subscribers.

If you’re new to creating newsletters, or you’ve been using them for some time this episode will help dispel any myths you might have regarding how to effectively use newsletters in your marketing strategy.

Hannah and Nicole encourage any entrepreneur who writes blog posts, and shares videos and/or podcasts to create newsletters. They emphasize the effectiveness they promote in building that like, know, trust factors with your followers (aka ideal clients).

This episode will also give you engaging newsletter ideas, why it’s important to connect with your subscribers and how to get started!

We love to hear your thoughts about this episode, share any questions or comments you have!

Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com

---- More Videos----

Subscribe to @showingupsolo

In Episode 23 Hannah and Nicole of Showing Up Solo invite Hillary Bennett. The founder and CEO of The Motivated Mompreneur. She's a business growth Coach and an email marketing expert who loves helping moms grow their businesses without sacrificing their family, or even their sanity.

After 10 to 12 years in corporate America climbing the corporate ladder, Hillary felt like another employee. And in order to make a mark in that corporate life, she would have to sacrifice quality time with her family. This was a pivotal moment for Hillary as she knew her corporate life was not for her or her family. She then started her own business and got accredited through the International Coach Federation, as a business and life coach.

Hilary strongly advises any entrepreneur to include an email marketing strategy along with their social media marketing. In fact she offers 6 tips any business needs to start a viable marketing plan.

1. pay for a marketing plan. While the free version is nice but you’re not committing your business if you’re unwilling to pay.
2. You need a lead magnet. If you need a refresher on lead magnets check out our episode 19: How to create a lead magnet that attracts your audience.
3. You need to market that you have a lead magnet.

Do you want to know the full 6 tips she recommends to starting a viable email marketing strategy?

Check out the full episode to hear Hilary’s recommendations along with other tips and tricks the Showing Up Solo crew share.

If you would like to work with Hillary you can find her through…

Have you ever googled what a sales funnel is? Don’t worry you’re not alone.

This is one of those marketing terms that you will hear from time to time but you do not always understand the true significance of it in your marketing strategy.

 In episode 22, Hannah and Nicole explore what a sales funnel is and how it’s used in your marketing.

If you are someone who has heard of a sales funnel but you are curious about what each level of the funnel looks like in use, Hannah and Nicole provide examples of marketing tools used and why they are important.

Are you thinking about starting an email marketing campaign with your business? This episode will help you to understand why as a business owner you should use email marketing to connect with your ideal client.

Other topics covered in this episode look like….

• how a lead magnet is used in your sales funnel
• if your lead magnet is working
• what each email sequence looks like and how it's used.
• 
  

If you’re searching for a simpler way of understanding these marketing tools without scouring the internet. Look no further because this episode is just the tool for you to get started!

Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com

---- More Videos----

Subscribe to @showingupsolo

Have you ever thought about writing a book but the thought of not knowing how or where to start stopped you?

Hannah and Nicole welcome Meg Calvin - Amazon best-selling author, speaker and coach for spiritually attuned go-getters who are writing and selling and marketing books. She comes from a passion for understanding the brain and how it works and studied curriculum writing in school.

In her past experience, she noticed people facing limiting beliefs that hold them back from success. As a person of faith, Meg threw herself into marketing and hired her own coach to sell her own book she wrote. It was after this experience, Meg had an ah-ha moment that she wanted to give others the passion and support to chase their dreams of writing a book of their own too.

Meg emphasizes the uniqueness of writing a book at these times and offers our audience why they should think about writing a book. She suggests that during these modern times the focus is shifting from the age of information to the age of intuition and because of this the opportunity to write and launch a successful book is more accessible to people.

This episode is jam-packed and full of reasons why anyone should write a book. She also provides insight into where a person goes to market a book. She offers three tips for marketing a book one she strongly emphasizes focusing on the transformation you want to provide your reader/ ideal client.

Have you always wondered about writing a book or how it's made? Check out the full episode to find out more.

Want to know how you can connect with Meg?

Have you ever considered the idea of starting your own podcast?

In episode 20 of Showing Up Solo, Hannah and Nicole invite Jennifer Lee Gunson of Jpod Creations to chat about all things podcasting!

Jennifer Lee has an extensive background in theatre and radio broadcasting and was impacted by the effects of Covid-19 on the economy. Jennifer Lee quickly pivoted herself finding a natural space in podcasting

She emphasises the use of podcasting as it not only broadcasts a message helping you build your brand and messaging but it also has more opportunities for use.

Many business owners miss the opportunity of using podcasting as a form of educating and connecting with their audience because they don't believe they have a topic that attracts- however, Jennifer suggests that people are searching for that information so any business owner should be taking advantage of being that expert in their industry.

This episode will have you motivated to create your own podcast.

If you want to learn more about Jennifer Lee Gunson or how you can work with you can find her through…

Do you struggle to create a lead magnet (AKA freebie, AKA lead capture) that attracts your target audience?

In episode 19 of Showing up Solo, Hannah and Nicole discuss what a lead magnet is, why it’s important for capturing leads, and where it fits in your sales funnel.

They also explore different examples of lead magnets online and in real life, along with why they are so successful in building brand awareness.

If you are looking for help in creating new ideas for lead magnets, where to find ideas for topics to create them around or how to know if they are working- this episode is for you!

What do you struggle with most when creating your lead magnets? Share in the comments below!

Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com

---- More Videos----

Subscribe to @showingupsolo

Our latest episode is an exciting one, Hannah and Nicole were lucky to welcome Rachael Botfield Podcast Manager of RBVA and the very own podcast manager for Showing Up Solo.

Rachael’s experience began originally as a VA but she quickly learned and pivoted her business towards podcasting and working with other business owners to grow their businesses through podcasting and video editing.

Rachael is an expert in everything podcasts whether it’s a business owner who wants to launch a new podcast or someone who needs help while they run their business in the background.

During this episode, Rachael offers advice on how to get started with a podcast and why people should be making podcasts for their business.

Rachael emphasizes the amount of reach a podcast can provide a business owner and how to use that to build your business and connect with your ideal client.

If you’re a business owner who loves listening to podcasts and have even thought about creating your own, this is a great episode to find out the benefits podcast brings a business owner and the steps to take to get started.

Do you want to know how you can work with Rachael Botfield?

Follow Rachael Botfield through

Instagram - @rachiebotfield

In episode 17 Hannah and Nicole explore the different types of long-form content. Long-form doesn’t mean you need to write a novel, the goal of creating long-form content is to provide enough information for your ideal client to connect with and leave them wanting more.

Hannah and Nicole emphasize creating content that is focused on connecting that's relatable to your ideal client rather than the grammar and spelling.

During this episode, the ladies of Showing Up Solo share a number of tips for writing good long-form content and offer specific tools that help identify topics for creating content.

If you’re wanting to improve your content-creating skills, this episode is for you because Hannah and Nicole share….

• why it's important to know your ideal client when creating long-form content
• why long-form content is important for your business
• tools that will help you identify keywords for creating long-form
• types of long-form content and how to reuse them.

Do you want to learn more about how long-form content will change your workload?

Leave a comment after you watch this episode and share what you liked about it most!

Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com

---- More Videos----

Subscribe to @showingupsolo

In this latest episode, Hannah and Nicole invite Lisa Hemingway and Madelen Ortega of iilo Creative Alliance to inspire communication design solutions for change-makers.

iilo is a value-based business that strives to help other businesses through communication design that aims to create a positive impact on the world socially and environmentally.

While creating a business and having an online presence is valuable, Madelen and Lisa suggest that companies can emphasize a mission for supporting people, the planet and profits at the same time.

They share their experiences of becoming a benefit company as a guide to publicly committing to helping make a positive impact socially and environmentally.

This is foundational to their business which supports them in working with their clients, for their clients and educating their clients.

Topics discussed in this episode are…

⭐ what is a benefit company

⭐ why your business needs a mission statement

⭐ identifying your business values

⭐ why your brand clarity is important in marketing

⭐ how to use marketing to create strategies for positive impact

⭐ what does positive impact look like socially and environmentally

⭐ identifying your business values

If you’re an entrepreneur who wants to build a value-driven business, Madelen and Lisa will inspire you to continue your journey in creating a positive impact on the world.

Want more from iilo Creative Alliance?