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eCommerce Growth

eCommerce Growth

By Shuvo Rahman

Tips, trends, and conversations with e-commerce store owners, and other leaders across e-commerce sales and marketing will help you learn how to grow revenue faster for your business.

Hosted by Shuvo Rahman. New episodes every week.
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Episode 14: Millennial-trio scale their eCommerce by holding onto techvestment and customer experience

eCommerce GrowthFeb 22, 2022

00:00
19:04
eCommerce Growth | S2E3 | Entrepreneur Boosts Up Business by Being Trendy & Minimal

eCommerce Growth | S2E3 | Entrepreneur Boosts Up Business by Being Trendy & Minimal

In the third episode of eCommerce Growth Podcast S2, we had the opportunity to bring Eoghan (Owen) Ryan in conversation with Shuvo. Ryan is one of the founding members of Cullen Wayne, one of the leading leather wallet online store based in Manila.  If your online business is about creative a market space for new products or services, this episode is full of practical and proven strategies for you.

3 tips from Ryan:
1. Be crative and trendy with your marketing channels and strategies.
2. Evolve your strategies with the change of eCommerce space.
3. Focus on creating loyal customers and lowering acquisition costs.
0:00 Introduction
0:45 Journey of Wayne with CullenWayne
3:10 Strategy changes due to pandemic
4:11 Facebook marketing in early stage
5:45 TikTok content strategy of CullenWayne
7:28 Evaluating ROI
9:03 Sales strategies through Shopify
10:02 Wayne's thought on marketplace
11:09 Future strategies for CullenWayne
13:52 USP of CullenWayne
15:30 How CullenWayne is cutting costs on acquisition and increasing repeat customers
16:32 Suggestions for newcomers

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Nov 27, 202219:02
eCommerce Growth | S2E2 | Young Entrepreneur Triples Sales Amidst Pandemic Through Boutique Bakery

eCommerce Growth | S2E2 | Young Entrepreneur Triples Sales Amidst Pandemic Through Boutique Bakery

In the second episode of eCommerce Growth Podcast S2, we had the opportunity to bring Anne Leonardo in conversation with Shuvo. Anne is one of the founding members of Good Karma Bakery, one of the leading boutique bakeries based in Manila. Established since 2014, Anne with her team members have been defining the bakery industry of the country and setting a landmark through catering 1000+  unique trendy cakes per month.

If your online business is about creative a market space for new products or services, this episode is full of practical and proven strategies for you. 3 tips from Anne:

1. Be resilient and persistent to survive in the world of startup and online business.
2. Keep a plan in mind but make your business model flexible enough to attain maximum customer satisfaction.
3. When in an industry that is built on customer purchase trends, track your sales activities regularly to figure out what works the best for you.

Connect with us on social media!
Website - https://cutt.ly/7LklNU6
Facebook - https://www.facebook.com/myaliceai
Instagram - https://www.instagram.com/myaliceai/
LinkedIn - https://www.linkedin.com/company/myaliceai/mycompany/
Twitter - https://twitter.com/myaliceai
Tiktok - https://www.tiktok.com/@myalice.ai
Join our Facebook Community: https://www.facebook.com/myaliceai/community/

Nov 08, 202217:56
eCommerce Growth | S2E1 | How RwandaMart Building The Future of eCommerce

eCommerce Growth | S2E1 | How RwandaMart Building The Future of eCommerce

We are coming back with yet another season of your favourite eCommerce podcast, eCommerce Growth by Shuvo.

In the first episode of your favourite eCommerce podcast, eCommerce Growth by Shuvo, we have the pioneer of the eCommerce industry of the growing nations of Africa, Dr. Mohamed EsFih as our guest.

Connect with us on social media!
Website - https://cutt.ly/7LklNU6
Facebook - https://www.facebook.com/myaliceai
Instagram - https://www.instagram.com/myaliceai/
LinkedIn - https://www.linkedin.com/company/myaliceai/mycompany/
Twitter - https://twitter.com/myaliceai
Tiktok - https://www.tiktok.com/@myalice.ai
Join our Facebook Community: https://www.facebook.com/myaliceai/community/

Oct 24, 202225:15
Episode 20: Entrepreneurs establish and scale world-class ecofriendly athleisure line locally

Episode 20: Entrepreneurs establish and scale world-class ecofriendly athleisure line locally

In today’s episode, we have Tawhid & Fabia, the founders of Khelo Dhaka. Khelo Dhaka is an ecommerce brand selling athleisure products. With quality & sustainability at the core of their company, Khelo Dhaka wants to build a brand that's eco friendly and serves mother nature! Tawhid and Fabia are relying on conscious branding, popup stores and channel partnerships to grow Khelo Dhaka in the upcoming days.  Today, we will learn how Khelo Dhaka is growing.


Join our Facebook Community: https://www.facebook.com/myaliceai/community/

Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCtYh5qlif57gtuQAkfp6ZUA

If you want to get on a call with me to design your customer acquisition journey, book a call: https://calendly.com/shuvo-myalice/myaliceai

KHELO Facebook page: https://www.facebook.com/KHELODHAKA/

KHELO website: https://khelodhaka.com/

May 11, 202218:07
Episode 19: Young entrepreneur establishes humanised and segmented eCommerce brand identity through influencer-based brand introduction

Episode 19: Young entrepreneur establishes humanised and segmented eCommerce brand identity through influencer-based brand introduction

In today’s episode, we have Zain, the founder of DEFCLO. Zain brought in cloud kitchen model in the conventional fashion ecommerce industry. He partnered up with individuals and influencers to help them build a fashion brand - where they would take over the demand generation and Zain would handle the operations. Their current model focuses more on upscale customers and worked with the brand owners to grow.  Today, we will learn how DEFCLO grew.


Key takeaways: 

1. TikTok is the next best place for any business to receive maximum traction.

2. Establishing a humanised and realistic brand images can be a good strategic move for a brand. This saves a lot of time that goes after targeted marketing.


Join our Facebook Community: https://www.facebook.com/myaliceai/community/

Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCtYh5qlif57gtuQAkfp6ZUA

If you want to get on a call with me to design your customer acquisition journey, book a call: https://calendly.com/shuvo-myalice/myaliceai

DEFCLO Facebook page: https://www.facebook.com/defclo.official/

DEFCLO website: https://defclo.com/

Apr 18, 202218:37
Episode 18: Entrepreneur builds a community of audiophile through eCommerce

Episode 18: Entrepreneur builds a community of audiophile through eCommerce

In this episode, we have Atef, the founder of Gears for Ears. Atef converted his passion for music and audio devices into a business through Gears for Ears. He saw a market gap of  trustworthy and quality music & audio products in Bangladesh, and built his brand around that. Their growth heavily relies on user reviews, organic traffic through SEO, and satisfied recurring customers. With unique value proposition, quality products, narrow ICP - they built a brand trusted by all the music lovers. Today, we will learn how Gears for Ears grew.

Key takeaways from the podcast:

1. Ecommerce should focus on building a community with all its consumers to maintain a sustainable brand loyalty.

2. As a starter, it is better for online business owners to use Shopify to build the website since it's cost efficient and easy.


Join our Facebook Community: https://www.facebook.com/myaliceai/community/

Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCtYh5qlif57gtuQAkfp6ZUA

If you want to get on a call with me to design your customer acquisition journey, book a call: https://calendly.com/shuvo-myalice/myaliceai

Gears for Ears Facebook page: https://www.facebook.com/gearsforears/

Gears for Ears website: https://gearsforears.com/


Mar 24, 202231:42
Episode 17: Local entrepreneur scales ecommerce by launching lifestyle-line of jute products
Mar 16, 202216:44
Episode 16: Girl wonder founds Bangladesh based global fashion eCommerce

Episode 16: Girl wonder founds Bangladesh based global fashion eCommerce

In our today’s episode, we have Zainab, the founder of Amira apparel. Born British with roots divided between India and Pakistan, Zainab chose Bangladesh as her place to practice her hand at business after her graduation. Through Amira apparel, Zainab has made the female attires with that exclusive Pakistani and Indian ethnic touch accessible to the middle and higher middle class female consumer base of the country. Not only that, Amira has been providing targeted offering for all sorts of customer demographics by setting up eCommerce for the Gen Z and millennials who have little time in their hand and offline outlets for the ones who love to shop physically. Today, we will learn from Zainab what helped her in making Amira a popular name within 1.5 year.


5 key value drops: 

  1. Customers are the biggest influencers for a brand.
  2. An untold technique to escalate your sales is making the customers a part of your brand.
  3. Marketing tactics of a brand should adapt according to the liking of a customer, not the other way round.
  4. Another way of making the customers a part of your brand is including the customers while taking big business decisions e.g. where to open the next outlet
  5. Personalization of the product according to buyer types is a great strategy.

Join our Facebook Community: https://www.facebook.com/myaliceai/community/

Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCtYh5qlif57gtuQAkfp6ZUA

If you want to get on a call with me to design your customer acquisition journey, book a call: https://calendly.com/shuvo-myalice/myaliceai

Amira Facebook page: https://www.facebook.com/amirabd.design/

Amira website: https://amirabd.com/

Mar 09, 202222:03
Episode 15: Millennial entrepreneur increases eCommerce sales by 5 times resorting to everyday fashion requirements

Episode 15: Millennial entrepreneur increases eCommerce sales by 5 times resorting to everyday fashion requirements

Mar 01, 202219:43
Episode 14: Millennial-trio scale their eCommerce by holding onto techvestment and customer experience

Episode 14: Millennial-trio scale their eCommerce by holding onto techvestment and customer experience

In this episode, we have Alavi and Ariq, the co-founders of Stridesco. Zahia Khondoker is the other co-founder,. With the right blend of technology and critical analysis, they have built a world-class fashion brand at Bangladesh. Starting from having the website build from scratch, introducing their own streamlined and automated inventory and supply chain management system to offering the customers the quickest delivery time and trial at home delivery - Stridesco has done things differently in a lot of use cases. Today we will learn from Alavi and Ariq what made this possible.

Top 3 value drops:

  1. It is extremely important for online businesses to focus on customer experience. Given the practical contact of shopping is very much vulnerable when it comes to the online world, it is crucial that the brands remain ready to take some extra measures so that the customers remain satisfied. Customer experience is proportional to customer retention and customer lifetime value. Keeping all these in mind, more significance should be put on enhancing the customer experience.
  2. High time fashion eCommerce should start prioritizing SEO. As the people of Bangladesh are getting globalized with every passing day, their tendency to search for a specific product rather than just buying what’s in front of them is rapidly increasing. That’s why Fashion eCommerce should invest in a good tech team and start taking SEO marketing.
  3. People have this misconception that they should follow either the eCommerce model or the social commerce model. But a successful brand always incorporates these two and creates an omnichannel model out of it.


Join our Facebook Community: https://www.facebook.com/myaliceai/community/

Subscribe to our Youtube Channel: https://www.youtube.com/channel/UCtYh5qlif57gtuQAkfp6ZUA

If you want to get on a call with me to design your customer acquisition journey, book a call: https://calendly.com/shuvo-myalice/myaliceai

Stridesco Facebook page: https://www.facebook.com/stridesco/

Stridesco website: https://www.stridesco.com/


Feb 22, 202219:04
Episode 13: Influencer-entrepreneur couple builds the biggest fashion eCommerce marketplace in just 1 year

Episode 13: Influencer-entrepreneur couple builds the biggest fashion eCommerce marketplace in just 1 year

In this episode, we have Osama and Pinky, the co founders of Fashion HQ. Osama is an experienced entrepreneur with two well running eCommerce businesses. And Pinky is a very well-known influencer with a solid portfolio of working with the leading brands of the country. Together they founded Fashion HQ,  fashion eCommerce marketplace that hosts 30+ lifestyle brands. They have constantly been winning hearts of fashion enthusiast customers who tend to to look out to buy everything at a single place. In this episode, we will learn how Osama and Pinky have been doing that while skyrocketing their growth.

Top 3 value drops:

1. For fashion eCommerce, there are three best ways to raise brand awareness:

  • Firstly, through effective and selective influencer marketing
  • Secondly, through social media promotions
  • And thirdly, through effective networking with people

2. People will trust your eCommerce brand only if you’re transparent with them. This can be done by providing the best customer support alongside ensuring the best quality product. At the end of the day, the quality of customer experience will decide how long they will stay with your brand.

3. For eCommerce marketplaces, bringing as many vendors as possible under your brand might lure into degrading the service quality. Don’t fall pawn to such an enticing trap. Rather, decide on how much load your business can take based on your labour, tech and time capacity. Then decide, whether the brand image of your shortlisted vendors match to the brand image of your eCommerce. Choose your vendors accordingly.


Join our Facebook Community: https://www.facebook.com/myaliceai/community/

Subscribe to our Youtube Channel: https://www.youtube.com/channel/UCtYh5qlif57gtuQAkfp6ZUA

If you want to get on a call with me to design your customer acquisition journey, book a call: https://calendly.com/shuvo-myalice/myaliceai

Fashion HQ Facebook page: https://www.facebook.com/fashionhq/

Fashion HQ website: https://fashionhq.com.bd/

Feb 15, 202218:37
Episode 12: Aesthetic physician builds successful social commerce only in 1 year

Episode 12: Aesthetic physician builds successful social commerce only in 1 year

Feb 10, 202211:18
Episode 11: How to build a successful drop-shipping business in 2 years : learn from DOTD

Episode 11: How to build a successful drop-shipping business in 2 years : learn from DOTD

In this episode, we have Rafia Ferdous, founder of Deal of The Day which is one of the leading fashion eCommerce of Bangladesh and is quite a popular name among the Gen Z and millennials of the country. Rafia sources the most fashionable products from Malaysia and directs them straight to the doors of the Bangladeshi fashion-savvy community. Only in 2 years, she has tripled her sales! In this episode, Rafia will share with us what it takes to build a successful dropshipping business in the least amount of time and in a moment of crisis.

Top 3 value drops from Ep11:

  • Best way to pick the right influencer for the influencer marketing campaign of your business is to first send a PR to your choices of people, requesting them for a public unboxing or story review and then observing the number of people being redirected to your business channels from them.
  • Endorse "Communityship" by treating your customers like your friends. A few easy way to do this for fashion eCommerce can be opening up a Facebook group, discussing latest fashion trends with the members through posts and offering free fashion consultation.
  • Before launching in-stock product sales before the customers, it is important to learn about their purchase and consumer behavior to make sure that the launch doesn't fail. Best way to do is running polls or surveying the consumers through engagement. 

Join our Facebook Community: https://www.facebook.com/myaliceai/community/

Subscribe to our Youtube Channel: https://www.youtube.com/channel/UCtYh5qlif57gtuQAkfp6ZUA

If you want to get on a call with me to design your customer acquisition journey, book a call: https://calendly.com/shuvo-myalice/myaliceai

Jan 31, 202220:55
Episode 10: Leading entrepreneur shares her approach to fashion eCommerce and social commerce growth
Jan 19, 202218:20
Episode 09: Law graduate shares strategies behind growing her eCommerce business 50% annually
Jan 10, 202217:15
Episode 08: This millennial made office furniture an eCommerce shake-up
Jan 03, 202217:58
Episode 07: This marketer is revolutionizing fitness eCommerce industry
Dec 27, 202116:02
Episode 06: Building a multi-figure e-commerce Lingerie brand

Episode 06: Building a multi-figure e-commerce Lingerie brand

Dec 20, 202120:00
Episode 05: An entrepreneur's story to building a lifestyle brand in 2 years!
Dec 13, 202118:08
Episode 04: An unconventional e-commerce marketplace to share spaces
Nov 16, 202114:19
Episode 03: This urban fashion store grew 5 times in 3 years
Nov 08, 202114:36
Episode 02: 3 simple techniques to get traffic to your eCommerce site
Nov 01, 202125:03
Episode 01: 5 steps to creating an eCommerce customer acquisition funnel
Oct 18, 202115:21
Trailer: eCommerce Growth with Shuvo Rahman

Trailer: eCommerce Growth with Shuvo Rahman

In the last couple of years, I have worked with more than 50 e-commerces in multiple countries. And helped them grow their business. In this time, I have learned a lot from these interactions. It's only logical for me to share all these with you guys.

Through this podcast, I will share tips, trends, and conversations with store owners, and thought leaders across the e-commerce industry to help you learn how to grow revenue faster for your business.

My first episode will release on the 18th of October, and you can check back every week for brand new episodes.

Oct 12, 202102:13