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The Conference Room with Simon Lader

The Conference Room with Simon Lader

By Simon Lader

Master the strategies you need to develop a high performing business. Hear from the most successful business leaders in conversation with Simon Lader, Co-Founder of global Executive Search firm Salisi Human Capital, and podcast consulting firm Viva Podcasts.

Hear from business growth experts in sales, marketing, investment, hiring, HR, product design and much much more.

I'm Simon Lader. Welcome to The Conference Room.
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The Conference Room with Simon LaderNov 21, 2022

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Ep. 130 - The Best of The Conference Room 2023

Ep. 130 - The Best of The Conference Room 2023

Join your host Simon Lader as he looks back on some of the highlights of 2023:

Tom Reilly discusses what makes a great CEO with Colin Powell (Ep. 107)

Matthew Andriani explains how and why he transformed his services company into a software vendor (Ep. 126)

Kev Eley highlights the differences between building a business in the US and in Europe (Ep. 122)

Ian L. Paterson discusses how a CEO can successfully manage a team of people whose jobs (s)he has never done before

Melissa Mitchell reveals why your online followers won't necessarily turn into paying customers (Ep. 124)

Carsten Willems describes how he turned a solution to a problem into a scaling technology vendor (Ep. 118)

Austin Armstrong explains how he exploded his social media presence in 2022 (Ep. 113)

Laura Bell Main discusses how startups can successfully hire their first team members (Ep. 106)

Brooke Young explains the difference between PR and Marketing (Ep. 105)

Robert Freeman talking through his strategy to building a region from scratch (Ep. 110)

Chen Burshan discusses why there are so many successful tech startups coming out of Israel (Ep. 129)

Baber Amin explains the role of a Chief Product Officer and the function of a Product Team (Ep. 121)

and finally

Bob Ackerman explores what makes a great VC firm (Ep. 101)


To learn more about any of my guests, listen to their episode, or click on their names to be taken to their LinkedIn profiles.


YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm ⁠Salisi Human Capital⁠, and lead generation consultancy⁠ Flow and Scale⁠. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

The Conference Room is available on

And everywhere else you listen to podcasts!

Jan 15, 202439:43
Ep. 129 - "Product Market Fit, Trust and Transparency: The Building Blocks of a Successful Startup" - with Chen Burshan

Ep. 129 - "Product Market Fit, Trust and Transparency: The Building Blocks of a Successful Startup" - with Chen Burshan

In this week's episode of The Conference Room, we welcome Skyhawk Security's CEO, Chen Burshan, as we explore the intricate dynamics of product market fit, transparency and relationship-building in the early stages of a company's life. Trust is not just a cornerstone for startups in gaining support and navigating challenges, but also a critical factor in the realm of cloud security.


KEY TAKEAWAYS FROM THIS WEEK'S EPISODE

Trust as the Foundation of Startup Success:

  • Essential for earning investor and customer trust.
  • Vital for internal team trust.
  • Supports vision support, network building, and overcoming challenges.
  • Observability in Cloud Security:

Key to managing evolving cyber threats.

  • Focus on real-time detection and response.
  • Addresses customer challenges with misconfigurations and vulnerabilities.
  • Highlights the necessity of proactive security measures.

Skyhawk's Role in Cloud Security:

  • Specializes in cloud-native threat detection and response.
  • Utilizes generative AI for prevention.
  • Aims to detect and respond to threats early.

Trust in Response Automation:

  • Trust as a central theme in automated threat response.
  • Enables swift, confident threat handling.
  • Fosters reliance on advanced technologies for secure cloud environments.

Future Trends in Cloud Security:

  • Growing demand for cloud-native threat detection and response.
  • Increasing complexity of cyber threats.
  • Providing essential tools for cloud infrastructure protection.


THIS WEEK'S GUEST - Chen Burshan

Chen Burshan is the CEO of cybersecurity vendor Skyhawk Security. He began his career in technical positions at companies such as IBM, then spent five years with Cisco then transitioned into product roles. He founded companies such as Saasafe, vSapphire and had leadership positions with Dome9 and Checkpoint, before being appointed CEO of Skyhawk. He is a graduate of the Open University of Israel and holds 24 US patents.

To learn more about Chen, please visit his LinkedIn profile

To learn more about Skyhawk, please visit their website.


YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.


Get to know more about Simon at:


The Conference Room is available on

And everywhere else you listen to podcasts!

Nov 13, 202342:24
Ep. 128 - "How To Use WhatsApp Groups to Build Your Business" with Marc Jarrett

Ep. 128 - "How To Use WhatsApp Groups to Build Your Business" with Marc Jarrett

In this week's episode of The Conference Room, we welcome Marc Jarrett, a master of virtual networking and the innovator behind the successful WhatsApp-based global networking initiative, Virtual Power Networking. Marc discusses his strategies for connecting people across diverse industries, shares insights on building meaningful business relationships, and reveals his vision for the future of virtual networking and philanthropy.


KEY TAKEAWAYS FROM THIS WEEK'S EPISODE

The Power of WhatsApp Groups (00:00:20)

  • Mark details the efficiency of using WhatsApp for networking.
  • Explanation of how he manages the process within international and local groups.

Approach to Effective Communication (00:14:20)

  • Importance of crafting engaging and concise messages on WhatsApp.
  • Strategies for keeping group members engaged and connected.

Strategies for Successful Networking (00:30:38)

  • Tips for being a successful networker on WhatsApp

Business Philosophy and Vision (00:32:24)

  • Networking is seen as a tool for both business opportunities and creating friendships.
  • Jarrett's ultimate goal is to facilitate global connectivity and eventually focus on philanthropy.


THIS WEEK'S GUEST - MARC JARRETT

Marc Jarrett is a distinguished figure in the realm of digital networking, renowned for his innovative approach to connecting professionals across the globe via WhatsApp. With an extensive background in facilitating international commerce and fostering connections, Marc has harnessed the power of social platforms to break down geographical barriers and create dynamic, interactive communities. Marc's signature venture, Virtual Power Networking, exemplifies his pioneering use of WhatsApp to create specialized groups that span numerous industries and interests. These groups serve as hubs for business leaders, entrepreneurs, and professionals seeking to exchange ideas, opportunities, and partnerships.


YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.


Get to know more about Simon at:


The Conference Room is available on

And everywhere else you listen to podcasts!

Nov 06, 202341:23
Ep. 127 - "The CEO's Journey: From Control Freak to Proactive Growth and Scalability" with Lauren Goldstein

Ep. 127 - "The CEO's Journey: From Control Freak to Proactive Growth and Scalability" with Lauren Goldstein

In this week's episode of The Conference Room, we welcome Lauren Goldstein, a seasoned business consultant and trusted advisor to Fortune 500 companies including Apple, Nike, and AT&T and to a variety of fast growing early stage companies. Join us as we dive into the challenges faced by business leaders, and hear Lauren's insights into effective team building, the difference between growth and scaling, and how CEOs can evolve from being a "Chief Everything Officer" to a visionary leader.


KEY TAKEAWAYS FROM THIS EPISODE

  • Challenges in Leadership (00:08:42): Lauren discusses business owners' and CEOs' reluctance to delegate and the accompanying stress. Introduces "Chief Everything Officer" to describe overwhelmed CEOs.
  • Reactivity vs. Proactivity (00:09:21): Lauren urges businesses to shift from a reactive to a proactive mode, emphasizing the value of proactive team members over mere "worker bees."
  • Identity & Vision:(00.10.07): Lauren explaines that a CEO's main role is vision-setting, while pointing out that 80% of business owners have not considered their identity outside of business.
  • Team & Systems (00:31:54): Lauren insists on the significance of having the right team and systems for the business to operate effectively without the owner.
  • Effective Delegation & Scaling (00:37:15): Highlights the concept of "Who Not How" and distinguishes between growth and scaling. Advocates for the importance of delegation for business scalability.


THIS WEEK'S GUEST- LAUREN GOLDSTEIN

Lauren Goldstein is a distinguished business consultant focused on addressing the operational and leadership challenges that CEOs and business owners commonly face. Goldstein strongly believes in the role of the CEO as a 'North Star,' directing the company's long-term strategy while delegating daily tasks to a competent team. Her holistic approach encompasses various aspects of business management, from organizational structure to process automation. She introduces concepts like "Who Not How," encouraging CEOs to focus on task delegation rather than micromanagement.


TO LEARN MORE ABOUT LAUREN GOLDSTEIN

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.


Get to know more about Simon at:

Website: https://simonlader.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/


The Conference Room is available on

And everywhere else you listen to podcasts!

Oct 30, 202346:38
Ep. 126 - "How I Built A Business That Stops DDoS Attacks From Crippling Your Company" with Matthew Andriani

Ep. 126 - "How I Built A Business That Stops DDoS Attacks From Crippling Your Company" with Matthew Andriani

In this week's episode of The Conference Room, we welcome Matthew Andriani, CEO of Mazebolt Technologies, as we delve deep into the world of cybersecurity, particularly focusing on the evolution and mitigation of DDoS attacks. Matthew talks us through the inception, growth, and effectiveness of Radar, Mazebolt's pioneering DDoS defense solution, the flaws of traditional DDoS mitigation practices and how Radar aims to revolutionize the sector. Sit back and listen to a captivating discussion filled with real-world case studies, industry critiques, and a look into the future of DDoS defenses. KEY TAKEAWAYS FROM THIS WEEK'S EPISODE

  1. [00:02] Guest Introduction & Cybersecurity Background

    • Matthew Andriani's background is explored, including his experience in various roles within cybersecurity, such as technical, professional services, and security research positions.
  2. [05:37] Evolution of DDoS Attacks

    • Discussion on the historical context and evolution of DDoS attacks, their complexity, and why they pose a significant threat in today's digital landscape.
  3. [12:21] Introduction of Radar

    • Matthew introduces Radar, a pioneering solution that modernizes DDoS defenses. He also delves into the system's unique features and capabilities.
  4. [18:45] Vendor Relationships

    • Importance of vendor partnerships in enhancing Radar's efficiency is discussed, and Matthew sheds light on the criteria for selecting technology partners.
  5. [26:59] Industry Critique

    • Matthew critiques the traditional DDoS mitigation practices, emphasizing their inadequacies and how Radar addresses these shortcomings.
  6. [33:08] Radar's Impact

    • Exploration of Radar's effectiveness, featuring real-world case studies that highlight its practical utility and positive impact on DDoS defense strategies.
  7. [40:17] Product Development Journey

    • Matthew walks us through the ideation, development, and evolution phases of Radar, focusing on the technical challenges and the solutions implemented.

THIS WEEK'S GUEST - MATTHEW ANDRIANI

Matthew Andriani is an esteemed expert and innovator in cybersecurity, serving as the founder and CEO of Mazebolt, a leading cybersecurity vendor. With an extensive career that spans roles in technical operations, professional services, and cutting-edge security research, he has accrued valuable expertise from his tenure at industry giants such as Check Point Software, Corrigon, and Radware. Holding two U.S. Patents for non-disruptive DDoS testing methods, Matthew is consistently at the vanguard of cybersecurity technological advancements. His leadership at Mazebolt enables him to continually push the envelope in cybersecurity solutions. To learn more about Matthew, please visit his LinkedIn profile, and to learn more about Mazebolt, please visit their Website and their YouTube channel. YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/


The Conference Room is available on

And everywhere else you listen to podcasts!

Oct 23, 202301:05:13
Ep. 125 - A Message in Support of Israel

Ep. 125 - A Message in Support of Israel

In the early hours of Saturday 7th October, Israel was savagely attacked by the terrorist group Hamas. Innocent civilians were murdered in cold blood, men women and children were kidnapped, their bodies desecrated and paraded through the streets.


The Conference Room stands firmly by the people and the State of Israel.


To show solidarity with our Israeli brothers and sisters, this message will be the entire episode of this week's podcast. We will not tolerate hate, we will not tolerate antisemitism, we will not tolerate apologists for terrorism.


Oct 16, 202301:32
Ep. 124 - “How To Build Your Online Audience Without Spending a Dime!” with Melissa Mitchell

Ep. 124 - “How To Build Your Online Audience Without Spending a Dime!” with Melissa Mitchell

In this week's episode of The Conference Room, we welcome Melissa Mitchell as we discuss her journey from a flight attendant to becoming the CEO of Abundant Life Studio, the nuances of organic marketing, and the challenges and advantages it presents in the ever-evolving digital landscape. KEY TAKEAWAYS FROM THIS WEEK'S EPISODE

Course Creation and Realizations

  • 00:07:48 – Transition from offering small courses to in-demand, higher-priced coaching programs.
  • 00:08:44 – Expansion of her agency specializing in organic marketing.

Personal Growth and Recognition

  • 00:08:59 – Development of Melissa's personal brand and revenue from platforms like Facebook and YouTube.

Reflection and The Learning Process

  • 00:10:14 – Melissa's reflection on her past juxtaposed against her present achievements in marketing.
  • 00:11:28 – Emphasis on continual learning, adaptability, and staying updated in the field.

Organic vs. Paid Marketing and Challenges

  • 00:20:38 – Distinction between organic and paid marketing, highlighting trust-building through organic strategies.
  • 00:23:37 – The challenges businesses faced during the pandemic, emphasizing the need for a digital presence.

Impact of Going Viral and Shadow Banning

  • 00:14:34 – The double-edged sword of going viral on platforms like TikTok and the subsequent challenges of shadow banning.
  • 00:16:43 – How a video's virality can skew the audience and subsequently affect organic reach.
  • 00:20:48 – Advantages of organic marketing over paid marketing and the importance of connection with the audience.

Importance of Synergy in Marketing Strategies

  • 00:23:29 – The urgency businesses felt during the pandemic when they lacked a digital presence.
  • 00:23:55 – Emphasizing the long-term benefits of organic marketing and the risks of solely relying on immediate solutions.
  • 00:24:25 – The crucial interplay between organic and paid marketing methods, suggesting they work best in tandem.


THIS WEEK'S GUEST - MELISSA MITCHELL Melissa Mitchell is the enterprising founder and CEO of Abundant Life Studio, a leading Organic Social Media Marketing agency based in Australia. Her journey to the forefront of digital marketing is as captivating as it is inspiring. Melissa started her career soaring through international skies as a flight attendant and gracing the world of film and photography as a makeup artist. The turn in her career trajectory came unexpectedly when she discovered an innate talent for marketing. Fast forward seven years, and Melissa has emerged as a self-taught marketing expert, with a penchant for understanding intricate algorithms. Today, she not only leads a successful agency that specializes in organic marketing but also boasts a personal brand that resonates with her authentic approach. Her dedication to continued learning and adaptability is evident, making Melissa Mitchell a name to reckon with in the world of social media marketing.

You can find more about Melissa on her Facebook page and Abundant Life Studios Facebook page and website. YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation. The Conference Room is available on

And everywhere else you listen to podcasts!

Oct 09, 202301:04:19
Ep. 123 - "How to Build Long Term Wealth" with Sugey Piedra

Ep. 123 - "How to Build Long Term Wealth" with Sugey Piedra

In this week's episode of The Conference Room, we welcome Sugey Piedra as we discuss holistic financial planning for service-based business owners and the importance of understanding taxes for long-term wealth creation.


KEY TAKEAWAYS FROM THIS EPISODE

  • 00:04:23: Sugey shares the mission and offerings of her tax planning advisory firm, Prominence Business & Wealth Management.
  • 00:13:17: Discussion on the concept of holistic financial services and how they differ from traditional financial planning.
  • 00:24:42: Deep dive into the critical tax planning insights that Sugey disseminates on her podcast "Tax Talk with HeyHey."
  • 00:34:29: Sugey recounts her experience being featured on podcasts like Sell Without Selling and Business Spotlight USA.
  • 00:45:51: Conversation turns to how high-earning, service-based business owners can achieve financial freedom through effective tax planning.


THIS WEEK'S GUEST - SUGEY PIEDRA

In this week's episode of The Conference Room, we welcome Sugey Piedra, an influential figure in the realm of financial services. She is the co-founder of Prominence Business & Wealth Management, a firm that distinguishes itself by offering holistic financial services aimed at high-earning, service-based business owners. Sugey takes an integrated approach to financial planning, covering not just asset management but also effective tax planning strategies. In addition to her role at Prominence, she is the host and producer of the podcast "Tax Talk with HeyHey," where she provides invaluable insights into the nuances of business taxation and long-term wealth creation. Her expertise has also made her a sought-after guest on other business podcasts, such as Sell Without Selling and Business Spotlight USA, further solidifying her credibility and influence in the industry.

To find out more about Sugey, please visit:

www.prominencebusiness.com

https://www.instagram.com/prominence.services/

https://www.facebook.com/ProminenceBMgmt

https://www.linkedin.com/in/sugey-piedra-ea-39aba911a/

https://open.spotify.com/show/5zefMXdpLTX6mTzd14o7Xm?si=1cdef92df6c24e49&nd=1

To register for Sugey's upcoming Webinar, please visit: https://us02web.zoom.us/j/83390511882?pwd=VXRxcWFDT0pSUGlhOVFZckZUQlpydz09


Get to know more about Simon at:  

Website: https://simonlader.com  

Twitter: https://twitter.com/simonlader  

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader  

  

The Conference Room is available on 

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0 

  

Apple Podcasts: 

https://podcasts.apple.com/us/podcast/the-conference-room-with-simon-lader/id1517671682 

  

Amazon Music: 

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iHeartRadio 

https://www.iheart.com/podcast/269-the-conference-room-with-s-102401058/ 

  

And everywhere else you listen to podcasts! 

Oct 02, 202345:30
Ep. 122 - "Building a Business Across Europe", with Kev Eley

Ep. 122 - "Building a Business Across Europe", with Kev Eley

In this week's episode of "The Conference Room," we welcome LogRhythm's VP EMEA, Kev Eley, an industry veteran with nearly thirty years of experience in growing technology businesses across EMEA. Join us as we dive into a conversation about the challenges and intricacies of launching and growing technology businesses in Europe, including the impact of Brexit and the importance of understanding regional differences.


KEY TAKEWAYS FROM THIS WEEK'S EPISODE

  • 00:10:38: Kev emphasizes the constant innovation in the tech industry and the unique position cybersecurity professionals hold as the "good guys" in the battle against cyber threats.
  • 00:11:20: He draws an analogy between the cybersecurity community and superheroes, highlighting the inspiring aspect of working to protect organizations and society from cyber threats.
  • 00:12:17: Kev delves into the evolving landscape of cybersecurity, describing it as an ongoing arms race driven by political motivations, financial incentives for cybercriminals, and increasing digital reliance.
  • 00:14:23: The conversation shifts to Kev's experience at TrapX and the challenges he faced while growing a non-European business in Europe. He explores the regional disparities and cultural differences within Europe that organizations must navigate.
  • 00:15:40: Kev discusses the common approach of American organizations launching in Europe, often starting with the UK as a beachhead and expanding to other European regions. He acknowledges the complexity of managing regional disparities.
  • 00:22:46: The impact of Brexit on businesses entering Europe is discussed. Kev highlights the advantages of the UK as a launchpad due to its language, cultural affinity, and mature market for cybersecurity.
  • 00:29:15: Kev emphasizes the importance of hiring local talent when expanding into European regions. Understanding regional differences and the need for a global-fit product are critical for success.
  • 00:34:00: The complexity of managing teams across different European countries is explored. While coaching principles remain consistent, understanding regional nuances in business conduct is essential.
  • 00:38:03: Kev and Simon stress the importance of appreciating the subtleties and regional differences when launching a business in Europe. Hiring the right talent and understanding cultural nuances are keys to success.


THIS WEEK'S GUEST - KEV ELEY

Kev Eley is a seasoned industry professional with nearly three decades of experience in driving the growth of technology businesses across EMEA (Europe, the Middle East, and Africa). His impressive career includes notable positions at industry giants such as IBM and Microsoft, where he honed his expertise. Kev has also made significant contributions during his tenure at innovative cybersecurity companies like TrapX and Egress Software. Currently, he holds the prestigious role of Vice President for EMEA at LogRhythm, a global cybersecurity powerhouse.


YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.


Get to know more about Simon at:

Website: https://simonlader.com/

Salisi: www.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader


The Conference Room is available on

And everywhere else you listen to podcasts!

Sep 18, 202350:37
Ep. 121 - "How to Create a Product That Sells!" with Baber Amin

Ep. 121 - "How to Create a Product That Sells!" with Baber Amin

In this week's episode, we welcome Baber Amin, a seasoned expert in product development and achieving that elusive product/market fit. Join us as we explore the world of innovation through Baber's experienced lens. We delve into the intricacies of product development and the strategic aspects of product planning and the transformative potential of data-driven decisions. Whether you're an aspiring entrepreneur or a seasoned pro, this episode offers valuable insights into creating products that truly resonate with customers.


KEY TAKEAWAYS FROM THIS EPISODE

The Crucial Role of Product Development [11:35]

  • Baber underscores the pivotal role of well-thought-out product development in the tech industry.
  • Clear vision, robust planning, and agile development processes are key.

Navigating the Path to Product/Market Fit [14:50]

  • Baber defines product/market fit as the delicate balance where a product aligns perfectly with customer needs.
  • He emphasizes the significance of customer feedback and market research in achieving this alignment.

Iterative Approach to Product/Market Fit [18:15]

  • Baber advocates for an iterative approach to product development.
  • He shares success stories of products refined through multiple iterations based on user feedback.

Data-Driven Decision Making [21:55]

  • Baber stresses the importance of data-driven decision-making.
  • He discusses how data analytics can provide insights into user behavior and preferences.

Scaling with Product/Market Fit [27:10]

  • Baber delves into the challenges and opportunities of scaling post product/market fit.
  • He provides strategic insights on scaling while maintaining product excellence.


THIS WEEK'S GUEST: BABER AMIN

Baber Amin is a distinguished technologist and product development expert with a career spanning over two decades. With a wealth of experience in the technology industry, Baber has been instrumental in the development of cutting-edge cybersecurity products. He is a firm believer in the power of meticulous product development, underlining the importance of a clear vision, strategic planning, and agile execution.


Baber's expertise extends to achieving the elusive product/market fit, a subject he passionately discussed in this episode. He describes it as the harmonious intersection where a product aligns seamlessly with the desires of its target audience. Baber's insights on iterative development, data-driven decision-making, and scaling strategies offer invaluable guidance to aspiring entrepreneurs and product developers.

  • For more information or to connect with Baber, please visit his LinkedIn profile
  • To lear more about Veridium please visit their website


YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people scale their lead generation.


Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader


The Conference Room is available on

And everywhere else you listen to podcasts!

Sep 11, 202341:07
Ep. 120 - "How Effective Sales Engineering Can Scale Your Business!" with Sean Blenkhorn

Ep. 120 - "How Effective Sales Engineering Can Scale Your Business!" with Sean Blenkhorn

In this week's episode of The Conference Room we welcome Sean Blenkhorn, the Vice President of Worldwide Sales Engineering at Axonius, a leading cybersecurity vendor. With over two decades of experience in diverse organizations like Symantec, Canadian Bank CIBC, and eSentire, Sean is one of the authorities of Sales Engineering in the cybersecurity sector. Join us as we dive into the intriguing world of "pre-sales", and explore its critical role in bridging the gap between technology and sales. KEY TAKEAWAYS FROM THIS EPISODE

  • Defining Sales Engineering: Sean starts our conversation by providing insights into the role of a sales engineer, emphasizing their responsibility in helping customers understand the technical aspects of solutions and products. Tune in at [00:01:12] to get a clear understanding.
  • Technical Expertise vs. Sales Skills: At [00:03:25], the discussion delves into the distinct qualities required in a sales engineer, balancing technical expertise with effective communication and relationship-building skills.
  • Supporting Account Executives: Learn how sales engineers work closely with account executives to tailor solutions to customer needs. Sean highlights this collaborative nature at [00:05:42].
  • Trust and Relationships: Discover how a deeper level of trust often develops between customers and sales engineers, leading to more meaningful interactions and understanding. Join us at [00:07:58] for this insightful discussion.
  • Traits of a Good Sales Engineer: Sean outlines the qualities that make a successful sales engineer, including passion for the industry, agility in working with diverse teams, effective communication, and a hunger for learning. Hear more at [00:10:20].
  • Transitioning to Leadership: The challenges and rewards of moving from a sales engineer to a leadership position are explored at [00:12:45], underlining the shift from individual contributions to team development and culture building.


THIS WEEK'S GUEST - SEAN BLENKHORN Sean Blenkhorn, Vice President of Worldwide Sales Engineering at Axonius, boasts over 20 years of industry experience across diverse sectors. With roles in renowned organizations such as Symantec, Canadian Bank CIBC, and eSentire, Sean has acquired a deep understanding of both cybersecurity and effective sales strategies. His proficiency as an advisor to early-stage vendors underscores his credibility in guiding technological solutions to success. Since 2021, Sean has steered Axonius' global sales engineering team, showcasing his exceptional leadership and commitment to bridging the gap between technology and sales for optimal customer solutions. Join us as we delve into the remarkable journey of this industry veteran.


You can learn more about Sean by visiting his LinkedIn profile

You can learn about Axonius by visiting their website


YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation coaching company Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.


Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on

And everywhere else you listen to podcasts!



Sep 04, 202336:15
Ep. 119 - How to Scale your Social Media and Generate Leads from it, with Julz Vitality

Ep. 119 - How to Scale your Social Media and Generate Leads from it, with Julz Vitality

In this week's episode of The Conference Room, we're thrilled to welcome Julz Vitality, a seasoned podcast host, summit host, speaker, and the CEO of Positive Impact. Join us as we delve into a thought-provoking discussion on enhancing online presence, social media strategies, and achieving business success with practical insights from Julz's expertise.


KEY TAKEAWAYS FROM THIS WEEKS EPISODE

  • Lack of Clarity in Online Presence: Julz addresses the challenge many entrepreneurs face in spreading themselves thin across various passions online. She highlights the importance of being known for a specific niche to establish a strong online reputation.
  • Focus and Consistency: Successful branding involves maintaining a consistent message across all platforms. Julz emphasizes the significance of clear and focused content, avoiding conflicting messages that can confuse potential clients.
  • Value-Driven Lead Magnets: When building an email list, simplicity and value are key. Shorter lead magnets like cheat sheets and checklists tend to be more effective than lengthy ebooks. They provide actionable insights, ensuring users find immediate value.
  • Building Relationships: Julz emphasizes the value of fostering connections with influencers and likeminded individuals in your industry. Collaborations and partnerships can significantly boost your reach and credibility.
  • Overcoming Sales Apprehension: Selling should not be feared; it's about offering solutions that can genuinely help others. Entrepreneurial success hinges on not only providing value but also inviting potential clients to take logical next steps.
  • Balancing Personal and Professional Content: While some personal content can add authenticity, Julz advises primarily using social media for business-related posts. Present your professional side consistently across platforms.


THIS WEEK' S GUEST - JULZ VITALTY

Julz Vitality, a seasoned podcast host and social media visibility expert, is recognized for her profound impact on entrepreneurs' online presence. As the CEO of Positive Impact, she champions the power of strategic social media usage for achieving work-life balance and sustainable business growth. Julz's signature podcast, Positive Impact TV, boasts over 100,000 YouTube views, while her social media channels boast a following of over 50,000 individuals. Drawing from her extensive experience in coaching and speaking, Julz guides entrepreneurs to optimize their digital footprints and create valuable connections in the dynamic world of online business.

All of Julz's details can be found here:


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.


Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader


The Conference Room is available on

And everywhere else you listen to podcasts!

Aug 28, 202346:32
Ep. 118 - From Problem to Product - How to Scale an Enterprise Technology Vendor, with Carsten Willems

Ep. 118 - From Problem to Product - How to Scale an Enterprise Technology Vendor, with Carsten Willems

In today's episode, we focus on turning a problem into a technical product company, featuring a true industry luminary, Carsten Willems. As the Co-founder and CEO of threat analysis and detection vendor VMRay, Carsten has traversed a remarkable journey from his early hacking curiosity to pioneering VMRay into a cybersecurity powerhouse.


KEY TAKEAWAYS FROM THIS EPISODE:

  • The Symbiosis of Tech and Business: Carsten delves into the harmonious blend of technical expertise and business proficiency. Discover how VMRay struck the perfect balance to deliver cutting-edge cybersecurity solutions while ensuring a commercially viable approach.
  • Strategic Vision and Traction: Gain insights into how VMRay's strategic focus on core objectives propelled their growth. Carsten discusses how staying true to their vision, even in a rapidly evolving field, paved the way for VMRay's success.
  • Data as a Compass: Carsten talks about the significance of data-driven decision-making. Explore how VMRay leverages data analytics not only for enhancing their products but also for driving fundamental business choices.
  • Navigating Challenges: Learn about the challenges that VMRay encountered during its ascent, from funding hurdles to market competition. Carsten shares how calculated risk-taking and a resilient team spirit helped them overcome these obstacles.


THIS WEEK'S GUEST - CARSTEN WILLEMS

Dr. Carsten Willems is the co-founder and CEO of cybersecurity vendor VMRay. He is a doctorate in IT security from the University of Bochum in Germany where he did his PHD and in 2007 founded his own cybersecurity consulting firm. In 2013 he co-founded VMRay and has overseen the company's growth to being one of the foremost threat analysis and detection platform vendors in the industry.

Connect with Carsten on LinkedIn

To find out more about VMRay, visit their website


YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2023 he has helped businesses escape the feast and famine of inconsistent revenue.


Get to know more about Simon at:

Website: https://simonlader.com/

Escape the Feast and Famine: https://www.facebook.com/groups/scalesharemonetize

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader


The Conference Room is available on

And everywhere else you listen to podcasts!

Aug 21, 202348:10
Ep. 117 - Startups, Acquisitions and 100X'ing Revenue, with Ian L. Paterson

Ep. 117 - Startups, Acquisitions and 100X'ing Revenue, with Ian L. Paterson

Embark on a journey into the realm of tech entrepreneurship with Ian L. Paterson, a serial visionary in the technology landscape. From pioneering ventures in events to his pivotal role at Terapeak, later acquired by eBay, Ian's trajectory embodies innovation and tenacity. Explore his path as he founded and guided Exapic, a transformative data analytics platform vendor, and delve into his latest feat with Pluralock, an AI authentication disruptor. Uncover strategic insights and witness his exceptional leadership as he assembles a distinguished board of directors. Gain unique insights into the dynamic world of tech entrepreneurship through the experiences of this accomplished leader.


KEY TAKEAWAYS FROM THIS EPISODE

  • Embrace Growth Challenges: Whether through organic expansion, large funding rounds, or rapid acquisitions, growth is demanding. Prepare ahead and uphold leadership values for a smooth transition.
  • Lead with Vision: Articulate a clear North Star and compelling mission to guide your team. At Plurilock, the mission of safeguarding clients' data echoes their self-interest in secure interactions with various organizations.
  • Strategic Hiring: In early days, tap into your network to find crucial team members. As you scale, build momentum in the company and prioritize hiring experienced individuals to sustain growth.
  • CEO's Multifaceted Role: Unlike other C-suite roles, CEOs may not have experienced every function. Successful CEOs are effective generalists, fostering a deep understanding of various aspects and hiring experts to complement their skills.
  • Problem Solving over Product Selling: Focus on addressing customer problems rather than merely selling your product. Tailor solutions, which could include professional services or bundled products, for deeper, enduring customer relationships.


THIS WEEK'S GUEST: Ian L Paterson


Ian L. Paterson, the CEO of Plurilock, is a seasoned technology entrepreneur. Beginning his dynamic career in the event sector, he later held pivotal roles at Terapeak, an influential data analytics company, and guided Exapik, a groundbreaking data analytics platform, through a successful acquisition.

In 2017, he founded Plurilock, a disruptive AI authentication force. Despite the challenges of the COVID era, he masterminded Plurilock's triumphant public offering in 2020, achieving an impressive 100x growth to $64 million in revenue by 2022.

To connect with Ian, find him on Linkedin

To learn more about Plurilock, visit their website


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people escape the Feast and Famine of inconsistent earnings.


Get to know more about Simon at:

Website: https://simonlader.com/

Simon's Headhunting firm: www.salisi.com

Stop the Revenue Feast and Famine: https://www.facebook.com/groups/scalesharemonetize

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader


The Conference Room is available on

And everywhere else you listen to podcasts!

Aug 14, 202343:12
Ep. 116. Startup to Scale to Exit: A Sales Leader's Blueprint for Success, with Brandon Conley

Ep. 116. Startup to Scale to Exit: A Sales Leader's Blueprint for Success, with Brandon Conley

How does a sales leader drive consistent growth and navigate through the challenges of the ever-changing tech industry, including mergers and acquisitions? Join us as Brandon Conley , Chief Revenue Officer of AppOmni, shares his invaluable insights gained from a glittering 25+ year career into sales strategies, adapting to market dynamics, and successfully navigating the complexities of mergers and acquisitions in the tech world. Get ready to learn from the best and take your sales career to new heights.


KEY TAKEAWAYS FROM THIS WEEK'S EPISODE

  • Understand the unique traits of successful startup individuals and their ability to thrive in challenging environments without extensive support.
  • Identify your ideal customer profiles and allocate resources strategically to maximize impact.
  • Manage sales pipelines effectively, acknowledging the unpredictable nature of closing deals, and remain patient and persistent.
  • Embrace visionary leadership and strategic acquisitions to build a strong platform in the market.
  • Prioritize culture fit, likability, and back channel references when hiring, while demonstrating passion for the industry and a service mindset.


THIS WEEK'S GUEST - BRANDON CONLEY

Introducing Brandon Conley, a dynamic sales leader with an incredible career spanning over 25 years, driving growth in early stage and multinational technology businesses. Notably, he spent seven years with Aventail, which was later acquired by SonicWall, followed by five years there, until he moved on to Zenprise, acquired by Citrix, where he led the Mobility sales teams across the Americas. Brandon then made significant contributions to Netskope and Redlock, both subsequently acquired by Palo Alto Networks, where he successfully ran their global Cloud Security sales team, phenomenally scaling annual sales from $2M to $100M.

As the Chief Revenue Officer of AppOmni since 2020, Brandon continues to lead with vision and passion, steering the company at the forefront of SaaS Security Management software providers. With an unwavering commitment to driving innovation and a proven history of empowering businesses,he remains an influential figure in the cybersecurity industry, inspiring growth and success at every turn.


Connect with Brandon on LinkedIn, and learn more about AppOmni here.


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.


Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on

And everywhere else you listen to podcasts!

Aug 07, 202339:17
Ep. 115 - Sales Copy Unleashed: How to Make your Sales Pages...Sell! with Taylor Fischer

Ep. 115 - Sales Copy Unleashed: How to Make your Sales Pages...Sell! with Taylor Fischer

Join us for an electrifying episode of The Conference Room featuring the brilliant Taylor Fischer, a seasoned sales page copywriter and strategist. With real-life success stories and invaluable insights, she reveals the secrets behind crafting high-performing sales copy that drives remarkable results. Don't miss this opportunity to learn from Taylor's expertise and discover how to unleash the true potential of your marketing efforts. Tune in now and get ready to elevate your sales game to new heights!


KEY TAKEAWAYS FROM THIS EPISODE

  • Engage with Your Audience: Talk to your target customers to understand their pain points, desires, and experiences with your product or service.
  • Be Genuine and Empathetic: Avoid aggressive tactics and focus on building a sincere connection with your audience.
  • Highlight Benefits and Transformations: Emphasize the specific benefits and positive changes your offering can bring to their lives.
  • Provide Social Proof: Include testimonials and success stories to build trust and credibility.
  • Create Genuine Urgency: If appropriate, use urgency to encourage action, but make sure it's genuine and transparent.


THIS WEEK'S GUEST

Meet Taylor Fischer, the mastermind behind Taylor Fischer Consulting, a trailblazing sales page copywriter, and strategist. Taylor has dedicated her career to empowering businesses and entrepreneurs with the art of persuasive communication. With her unparalleled expertise, she guides her clients on crafting compelling sales pages that resonate with their target audience and convert visitors into loyal customers.


Taylor's passion for effective communication and marketing took root during her formative years at Thomas Edison State University, where she earned her Bachelor's in Communications. Armed with a deep understanding of human psychology and persuasive writing, Taylor embarked on a mission to revolutionize the way businesses engage with their prospects through sales copy.


Over the past five years, Taylor has left an indelible mark on the industry, assisting dozens of companies and entrepreneurs in scaling their businesses to new heights. She possesses an innate ability to connect with her clients, diving deep into their businesses to unearth their unique selling points, pain points, and aspirations. Armed with these invaluable insights, Taylor masterfully crafts sales pages that not only speak directly to the target audience but also inspire them to take decisive action.


Taylor's results-driven strategies have propelled her clients to unparalleled success, boasting remarkable conversion rates and unprecedented growth. Her proven techniques for high-performing sales copy have earned her the reputation of being the go-to expert in the field, making her a highly sought-after consultant.


TO LEARN MORE ABOUT TAYLOR

Connect with her on Facebook

Visit her website


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.


Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on

Spotify Apple Podcasts, Amazon Music, iHeartRadio

And everywhere else you listen to podcasts!


Jul 31, 202336:56
Ep. 114 - Curiosity as a Catalyst: Cracking the Code to Sales Leadership with Jeff Fleischer

Ep. 114 - Curiosity as a Catalyst: Cracking the Code to Sales Leadership with Jeff Fleischer

In this week's episode, we welcome Jeff Fleischer, the Global Head of Sales at Team Cymru, as he unveils the secrets of curiosity-driven success and exceptional leadership in the world of cybersecurity.


KEY TAKEAWAYS FROM THIS EPISODE

Embrace a CEO Mindset: Take Ownership of Success

  • As a sales leader, think like a CEO and take full responsibility for your role. Proactively identify areas for improvement that align with the company's overall objectives. Show initiative in optimizing revenue and customer retention to drive the organization's success.

Align with Financial Goals: Drive Sustainable Growth

  • Understanding the company's financial strategy is vital for a sales leader. Whether it's focusing on cash flow, EBITDA, or other metrics, align your sales approach to contribute to the company's long-term growth and financial well-being.

Foster Open Communication: Collaborate for Collective Achievement

  • Break down communication barriers and actively engage with other departments to gain insights into their perspectives and strategies. By promoting open communication, you can discover new opportunities, overcome challenges, and find solutions that benefit the entire organization.

Demonstrate Genuine Curiosity and Networking: Build Strong Relationships

  • As a successful sales leader, showcase your authentic passion for the industry and the products you offer. Cultivate curiosity and actively network to establish valuable connections beyond immediate sales goals. Strong relationships can lead to innovative ideas, potential partnerships, and growth opportunities.

Focus on the Greater Good: Contribute to Overall Company Success

  • Shift your focus from individual achievements to the greater good of the company. Consider how your actions contribute to the organization's overall success and well-being. Prioritizing collective growth fosters a positive and motivated environment that drives success for everyone involved.


THIS WEEK'S GUEST

Jeff Fleischer is the Global Head of Sales at cybersecurity vendor Team Cymru. With a remarkable career spanning back to the mid-90s, Jeff has held senior positions with renowned companies like McAfee, DataMaxx, Wave Systems, PhishMe, and Reversinglabs before taking the reins at Team Cymru. Beyond his impressive sales and leadership journey, Jeff also serves as an advisor to startup vendors, leveraging his expertise to guide and support emerging businesses. Moreover, Jeff's altruistic spirit shines through his volunteer work with the Sunshine Kids Foundation. Join us as we delve into the extraordinary career and contributions of Jeff Fleischer in the cybersecurity industry.


LinkedIN: https://www.linkedin.com/in/jeffreylfleischer/

Team Cymru: https://www.team-cymru.com/


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.


Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader


The Conference Room is available on: Spotify, Apple Podcasts, Amazon Music, iHeartRadio ...and everywhere else you listen to podcasts!


Jul 24, 202343:53
Ep. 113: "Vertical Videos and TikTok Triumphs: A Digital Marketing Roadmap to Success" with Austin Armstrong

Ep. 113: "Vertical Videos and TikTok Triumphs: A Digital Marketing Roadmap to Success" with Austin Armstrong

In this podcast episode, dive into the world of digital marketing with Austin Armstrong, a renowned social media expert, CEO of SocialityPro, creator of Syllaby, and host of the popular TikTok podcast BusinessTok. Discover the secrets behind his extraordinary success as he shares his journey from being a lifelong digital marketer to becoming the CEO of two thriving ventures.

Join us as Austin reveals his groundbreaking strategies for organic SEO and Vertical Video marketing, which have propelled businesses to new heights. Learn how his agency, Socialty Pro, has transformed brands by unlocking the full potential of social media marketing. And get ready to be amazed by Austin's latest innovation, Syllaby, a game-changing marketing tool that empowers business owners to create a comprehensive social media content strategy in a matter of minutes.

Prepare to be inspired as Austin showcases his remarkable TikTok prowess, having posted over 2500 videos that not only tripled his own business's revenue but also skyrocketed his clients' success. With millions of followers across various social media platforms, Austin has become a true force in the digital landscape.

Don't miss this opportunity to gain valuable insights and actionable tips from Austin Armstrong, a trailblazer in the world of digital marketing. Tune in to this episode and unlock the secrets to driving your business's online growth like never before.


KEY INSIGHTS FROM THIS EPISODE

  • A step by step strategy to significant increase your online presence and followers in the next nine months.
  • Adopt a conversation-style format, combining entertainment with useful information to engage viewers.
  • Conduct tests and experiments with different delivery styles and content formats to identify effective strategies.
  • Incorporate subtle psychological triggers and elicit emotional responses to increase engagement and comments.
  • Repost your most viral video multiple times, without any changes, to maintain consistent performance.
  • Address challenges in social media marketing by generating content ideas, improving on-camera presence, mastering editing, and posting on multiple platforms.


THIS WEEK'S GUEST

Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business's revenue and thousands more across his clients' accounts, and has leveraged his success on TikTok to gain millions of followers across every social media platform.

You can follow Austin on Facebook, YouTube and TikTok, and listen to his TikTok marketing podcast here.

and check out his incredible content AI platform Syllaby here:


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.


Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting:

Twitter

LinkedIn


The Conference Room is available on

Spotify, Apple Podcasts, Amazon Music, iHeartRadio and everywhere else you listen to podcasts!


Jul 17, 202341:07
Ep. 112 - Intermission

Ep. 112 - Intermission

Welcome to The Conference Room with Simon Lader.

Its an intermission this week, but we'll be back next week with an incredible episode...

Listen to the trailer to hear more!

Jul 11, 202301:31
Ep 111 - "From Startup to Sensation: Axonius's Marketing Secrets to Hypergrowth Success" - with Nathan Burke

Ep 111 - "From Startup to Sensation: Axonius's Marketing Secrets to Hypergrowth Success" - with Nathan Burke

In this week's episode we explore the exceptional journey of marketing visionary Nathan Burke, Chief Marketing Officer of Axonius and discover how his unrivaled expertise is transforming the cybersecurity landscape. Join us as we delve into his remarkable contributions, shaping the future of digital security.


Key Takeaways From This Episode

  • The importance of differentiation in marketing and emphasizes the need to focus on non-commodity markets.
  • The significance of storytelling and emotional ties in marketing campaigns, using examples of human-centric approaches in cybersecurity.
  • The challenges of marketing products in ill-defined markets and strategies such as defining the problem, quantifying the value, and creating a compelling case.
  • The importance of having a great product before developing the marketing story and engaging in demand generation activities.
  • Start with early conversations to validate the approach, building thought leadership content, and adapting the narrative based on audience feedback to ensure effective marketing communication.


THIS WEEK'S GUEST - NATHAN BURKE

Nathan Burke is the Chief Marketing Officer behind Axonius' remarkable ascent in the cybersecurity industry. With his strategic prowess, Nathan has propelled this high-growth security vendor to new heights, leading their global marketing efforts. Drawing from his extensive experience in scaling technology companies like Hexadite (acquired by Microsoft), Intralinks, and Cloudlock, Nathan has become a sought-after leader in international marketing. His expertise has been instrumental in driving growth and maximizing visibility for these renowned organizations.

A distinguished graduate of Northeastern University, Nathan recently made headlines for securing Axonius's sponsorship of Olympic gold medalist Simone Biles. This remarkable achievement further exemplifies his ability to forge strategic partnerships and capture the attention of the world.


YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.


Get to know more about Simon at:


The Conference Room is available on

And everywhere else you listen to podcasts!


Jul 03, 202337:05
Ep 110 - "Scaling Revenues in a Hypergrowth Cybersecurity Startup" with Robert Freeman

Ep 110 - "Scaling Revenues in a Hypergrowth Cybersecurity Startup" with Robert Freeman

In this week's episode we welcome cybersecurity sales leader Robert Freeman as we talk about sales, revenue growth and leadership in a hypergrowth cybersecurity startup.


KEY TAKEAWAYS FROM THIS EPISODE

  • Effective leadership involves uniting and motivating individuals towards a shared goal, understanding their motivations, and fostering good communication and positive culture.
  • Leaders in startup environments need to be resourceful, adaptable, and able to wear multiple hats to navigate challenges and accommodate customer requests.
  • Hiring individuals with startup experience is crucial, as they bring valuable skills and independence to thrive in a less structured environment.
  • Identifying gaps and taking initiative to develop ideas or programs are key traits in startup leaders, who must constantly innovate and seize opportunities.
  • The interview process for hiring salespeople is challenging, requiring a balance of assessing qualities like energy, enthusiasm, resilience, and adaptability to succeed in a demanding sales career.


Robert Freeman Senior VP of Worldwide Sales at SafeBreach, is a highly experienced and results-oriented IT sales management professional. With over 20 years of expertise in managing high-growth environments, Robert has made significant contributions to renowned global vendors like Cisco, Imperva, and FireEye, as well as startups including Distil Networks and his current role at SafeBreach. Having graduated from the University of Massachusetts, Robert is responsible for scaling SafeBreach globally, leveraging his extensive sales and leadership career. His profound knowledge in cybersecurity and commitment to innovative solutions make him a valuable asset in the industry.


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.


Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on Spotify, Apple Podcasts, Amazon Music, iHeartRadio and everywhere else you listen to podcasts!



#RobertFreeman #CybersecuritySalesManagement #SafeBreach #Cybersecurity #ResultsOriented #GlobalExpansion #SalesLeadership #HighGrowthEnvironments #UniversityofMassachusetts #TechnologyExpertise #Startups #EmergingTechnologies #ScalingOperations #InnovativeSolutions #CybersecurityIndustry

Jun 26, 202339:19
Ep. 109 - "Turning Great Sales Performers Into Sales Leaders" with Anshul Kaushik

Ep. 109 - "Turning Great Sales Performers Into Sales Leaders" with Anshul Kaushik

Join us in this insightful episode as we welcome Anshul Kaushik, VP Sales of cybersecurity vendor Axio and a distinguished software sales leader, to delve into his strategies for driving sales, effective management, and exceptional leadership in hypergrowth companies. Discover the key elements that differentiate successful sales leaders from the rest, explore the invaluable lessons sports management can teach about leadership, and gain insights into avoiding common pitfalls that hinder sales leaders.


Key Takeaways:

  • Sales Leadership Insights: Uncover the reasons behind the failure of most salespeople as sales leaders and discover the essential elements that contribute to successful sales leadership.
  • The Three Key Elements: Gain a deep understanding of the crucial components that make up effective sales leadership and how they can be applied to drive growth.
  • Leadership Lessons from Sports Management: Learn valuable leadership lessons from the world of sports management and understand their relevance in the business realm.
  • Avoiding Failure in Sales Leadership: Explore the common reasons why sales leaders often fail and gain practical tips to ensure success within your own leadership team.


THIS WEEK'S GUEST Anshul Kaushik, VP Sales Americas at cybersecurity vendor Axio, brings over 15 years of experience in serving customers across industries such as Telco, Finance, and Oil and Gas. With an extensive background in technology and a track record working with global leaders like HP, IBM, Avaya, and Symantec, as well as hypergrowth vendors like Thycotic and Riscosity, Anshul shares his wealth of knowledge and expertise in this compelling discussion.

Connect with Anshul on LinkedIn

Find out more about Axio on their website.

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.


Get to know more about Simon at:

The Conference Room is available on Spotify, Apple Podcasts, Amazon Music, iHeartRadio nd everywhere else you listen to podcasts!


#SalesLeadership #HypergrowthStrategies #ManagementTips #LeadershipLessons #SalesSuccess #BusinessGrowth #TechnologySales #CybersecurityIndustry #SalesManagement #LeadershipSkills #BusinessInsights #SalesTips #TeamManagement #SalesLeadershipSuccess #ProfessionalDevelopment

Jun 19, 202341:35
Ep. 108 - Growing Your Business on TV, with Dr. Letitia Wright

Ep. 108 - Growing Your Business on TV, with Dr. Letitia Wright

This week we welcome back friend of the podcast, Dr. Letitia Wright, as she shares her story and winning strategies that will skyrocket your brand by using the power of television.


Key Takeaways from this episode

  • How content creators can make money from their own TV channel
  • Setting up your own digital TV channel is easier than you think
  • Key mistakes to avoid
  • Why TV can be a much better option than YouTube or TikTok


THIS WEEK'S GUEST

Dr. Letitia Wright is TV Producer, Crowdfunding specialist and Change Advocate. She is the Executive Producer and host of her nationally syndicated television show Wright Place Television, which she launched in 2000, and is now in its 23rd season.

You can reach Dr. Wright on LinkedIn:


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.


Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

The Conference Room is available on Spotify, Apple Podcasts, Amazon Music, iHeartRadio

And everywhere else you listen to podcasts!

Jun 12, 202338:27
Ep. 107 - "Starting, Scaling, Exiting - the Story of the Serial CEO" with Tom Reilly

Ep. 107 - "Starting, Scaling, Exiting - the Story of the Serial CEO" with Tom Reilly

In this episode we welcome serial investor, CEO and board member Tom Reilly who shares his insight into business growth, leadership and the role of a CEO.


KEY TAKEAWAYS FROM THIS EPISODE

  • What is the role of a CEO?
  • The Three Essential Ingredients to Scaling a Business
  • How to lead leaders
  • The Story of a Ten Figure Exit


THIS WEEK'S GUEST

Tom Reilly has a thirty year career forming, leading, scaling and advising high-growth enterprise software and cybersecurity vendors. After an early career with IBM and running sales in the 90s for Lotus and BroadQuest, he became CEO of Trigeo, which was sold to IBM in 2004, and then became President and CEO of ArcSight, which he scaled globally, took through an IPO and exited to HP for over $1.5Bn and then CEO of Cloudera which he IPO'd with a $3Bn valuation and a $5.2Bn merger with HortonWorks. He has served on the boards of companies such as ELoqua, Jive Software, Trusona, Incorta, Datastax and Anomali, and served as the Chair of the Economic Development and Advisory Committee for the City of Sausalito.


Tom is proud to support the work of Cybermindz.org, for more information about their incredible work in mental health within the cybersecurity community, please visit https://cybermindz.org/


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.


Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader


The Conference Room is available on

Spotify, Apple Podcasts, Amazon Music iHeartRadio

And everywhere else you listen to podcasts!



Jun 05, 202339:02
Ep. 106 - Building a Tech Startup From the Ground Up with Laura Bell Main

Ep. 106 - Building a Tech Startup From the Ground Up with Laura Bell Main

In this week's episode we welcome Laura Bell Main, CEO of application security vendor SafeStack to discuss her experience of being a company founder, pivoting from services to software and building her initial team.


KEY TAKEAWAYS FROM THIS EPISODE

  • Pivoting from services to software - the why and the how
  • How to find your key initial hires
  • How to hire when face to face interviewing isn't an option
  • How to recognize hiring mistakes and damage limitation
  • What driving stick can teach you about growing a business


TODAY'S GUEST

Laura Bell Main is the CEO of cybersecurity vendor SafeStack. Born and raised in the UK, she moved to New Zealand in 2011 and specializes in securing some of the world’s fastest-growing organizations, having brought her application security vendor Safestack to clients in over 65 countries. She has over twenty years of experience in software development and information security. and it is her mission and passion to bring security into organizations of every shape and size.


To find out more about SafeStack, visit www.safestack.io

To connect with Laura, find her on LinkedIn


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.


Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader


The Conference Room is available on Spotify, Apple Podcasts, Amazon Music, iHeartRadio and everywhere else you listen to podcasts!


May 29, 202343:15
Ep. 105 - Get Yourself Noticed! The Guerilla Secrets of PR that the Global Agencies Don't Want You To Know! with Brooke Young

Ep. 105 - Get Yourself Noticed! The Guerilla Secrets of PR that the Global Agencies Don't Want You To Know! with Brooke Young

This week we welcome international PR, publicity and branding consultant Brooke Young as she shares her story and winning strategies that will skyrocket your brand through the power of PR.


Key takeaways from this episode

  • PR - what it is and why you need it
  • Good PR - how its done - and how not to spend a fortune on it
  • Bad PR - yes, it really exsits and what to avoid
  • The most powerful weapon in your arsenal... (hint, it's storytelling!)


And much more!


THIS WEEK'S GUEST

Brooke Young is an international publicist, PR guru and branding consultant. She works with clients across the globe, and helps them create, develop, and promote powerful messages through heart-centered story-telling. She has formerly worked On-Air with FOX Sports, completed in the Miss America Organization, and volunteers as a Communication Liason for the first Prenatal Care Agency in West Africa. Brooke frequently works with children as a Professional Public Speaker and Children's Book Author, where she educates on Therapy Dogs and Volunteering.


Facebook: https://www.facebook.com/profile.php?id=100038225919096

Brooke's Group on Facebook: https://www.facebook.com/groups/468279070891549

Brooke Young is proud to support the work of Hindi's Libraries. To find out more, please visit https://www.hindislibraries.org/


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.


Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader


The Conference Room is available on Spotify, Apple Podcasts, Amazon Music, iHeartRadio and everywhere else you listen to podcasts!

May 22, 202330:30
Ep. 104 - Leadership, Problem Solving and Innovation - the Scaling Secrets of the CEO with Yochai Corem

Ep. 104 - Leadership, Problem Solving and Innovation - the Scaling Secrets of the CEO with Yochai Corem

In this week's episode we welcome Yochai Corem, CEO of hyperscaling cybersecurity intelligence vendor Cyberint who shares his story, his strategy for leadership, company growth and the role of a CEO in a rapidly scaling company.


KEY TAKEAWAYS FROM THIS EPISODE:

  • How to manage without authority
  • The importance of trusting your team
  • Managing people whose job you've never done
  • How to step in without undermining your team


This Week's Guest - Yochai Corem

Yochai Corem is the CEO of cybersecurity vendor Cyberint. Formerly the VP EMEA of Cyberbit, he has spent his career growing and scaling innovative technology companies in areas such as web intelligence, cellular localization, cyber range technology and even founded the biggest Israeli tourism site Tiuli, which he took to a successful exit. He is a BSc. graduate of Tel Aviv University and gained his MBA at Reichman University.

LinkedIn: https://www.linkedin.com/in/yochaicorem/

Website: https://cyberint.com/


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.


Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader


The Conference Room is available on

Spotify:

https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0


Apple Podcasts:

https://podcasts.apple.com/us/podcast/the-conference-room-with-simon-lader/id1517671682


Amazon Music:

https://www.amazon.com/Conference-Room-Simon-Lader/dp/B0BM351RT7/ref=sr_1_1?crid=3KV0SJVZWFNNX&keywords=the+conference+room+with+simon+lader+podcast&qid=1683558717&sprefix=%2Caps%2C133&sr=8-1


iHeartRadio

https://www.iheart.com/podcast/269-the-conference-room-with-s-102401058/


And everywhere else you listen to podcasts!

May 15, 202341:32
Ep. 103 - Sales Leadership from Inside a Hypergrowth Software Vendor with Uri Levy

Ep. 103 - Sales Leadership from Inside a Hypergrowth Software Vendor with Uri Levy

In this week's episode we welcome Uri Levy, the global head of sales of cybersecurity hypergrowth vendor XM Cyber who shares his story, his strategy for scaling revenue around the world and his tips for managing sales teams - and sales leaders. KEY TAKEAWAYS FROM THIS EPISODE: What makes a successful sales leader: understand your data, empower your team and make sure your strategy is aligned with your corporate objectives Hypergrowth: there's no silver bullet! Understand your customer,your market, how you differentiate and how to execute How to determine product market fit Uri Levy is an experienced Cybersecurity Executive with a successful track record in the Strategic and Operational Turnaround of Technology & Cyber companies. He is a graduate of Reichman University and gained his MBA from Tel Aviv University and over the last 25 years, he has built and managed leading network and security solution providers, and consistently achieved sustained growth and brand leadership. His career spans leadership positions with companies such as Computer Associates, PSINet, Xpert Systems, Netcom systems and Skybox Security, and since September 2020 he has been Senior Vice President of Worldwide Sales with leading cyber vendor XM Cyber. LinkedIn: https://www.linkedin.com/in/urilevy/ Website: https://www.xmcyber.com/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting. Get to know more about Simon at: Website: https://simonlader.com/ Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
May 08, 202333:06
Ep. 102 - Crowdfunding: What it is, Why it Could Be Right For Your Business, and How to Do It Successfully - with Dr. Letita Wright

Ep. 102 - Crowdfunding: What it is, Why it Could Be Right For Your Business, and How to Do It Successfully - with Dr. Letita Wright


In this week's episode we welcome the Queen of Crowdfunding, Dr. Letita Wright who shares her story and drops some incredible value, advice and strategies for successful crowdfunding rounds.


KEY TAKEAWAYS FROM THIS EPISODE:

  • What is crowdfunding and why it could be the best way for your business to raise money
  • The steps to take for a successful crowdfunding round.
  • The most common crowdfunding mistakes and how to avoid them
  • How to pitch your opportunity to potential crowdfunding investors


THIS WEEK'S GUEST

Dr. Letitia Wright is TV Producer, Crowdfunding specialist and Change Advocate. She is the Executive Producer and host of her nationally syndicated television show Wright Place Television, which she launched in 2000, and is now in its 23rd season. In 2016 she taught at Dallas Start Up Week, and Maui and Oahu Start Up Week and was part of the 2018 November faculty of the Excellerated Business Schools in Thailand. In 2018 she was honored by the All Ladies League and the Women’s Economic Forum in Holland, and became faculty of The Global Excellerated Business School™ for Entrepreneurs. She is regularly included on the list of the Top 100 Crowdfunding Experts and was invited to President Obama’s Global Entrepreneur Summit in the Summer 2016.


For more information, or to get in touch with Dr. Wright, check out:

LinkedIn: https://www.linkedin.com/in/drletitiawright/


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.


Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0


May 01, 202346:29
Ep. 101 - The Startup Guide to Raising Money, Venture Capital, and Finding the Right Investors with Bob Ackerman

Ep. 101 - The Startup Guide to Raising Money, Venture Capital, and Finding the Right Investors with Bob Ackerman

In this week's episode we welcome “CyberSecurity’s Money Man”, Bob Ackerman who shares his story, his strategy for business growth, scaling and his tips for raising investment funds for your startup.


KEY TAKEAWAYS FROM THIS EPISODE:

  • What makes a successful startup CEO.
  • What to look for in a board member and investor.
  • The relationship between a startup's leadership team and their investors
  • The key elements an investor is (or should be!) looking for in a startup
  • How to pitch your startup to the investment community

THIS WEEK'S GUEST

Bob Ackerman is the founder and managing director of venture capitalists Allegis Cyber. He has over 23 years of VC experience, backing successful exits including Solera -who were acquired by Blue Coat, E8 Security who were acquired by VMWare, and IronPort Systems who were acquired by Cisco. Bob was the President and CEO of UniSoft Systems, a global leading UNIX Systems House, and in 1995 he founded InfoGear, who were the designers of the first touch screen cellphone, which he successfully sold to Cisco Systems for over $300M. He sits on the boards of several startup and early stage companies, such as CallSign, Dragos and Panaseer, and is an Adjunct Professor of the Haas Business School at UCB. Bob has been recognized as a Fortune 100 cybersecurity executive and also as one of “CyberSecurity’s Money Men”.


For more information, or to get in touch with Bob, check out:

LinkedIn: https://www.linkedin.com/in/bob-ackerman-a233336

Website: https://allegiscyber.com/



YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.


Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0


Apr 24, 202348:21
100th Special: Simon under the spotlight - Get a peak behind the scenes of The Conference Room & Viva Podcasts

100th Special: Simon under the spotlight - Get a peak behind the scenes of The Conference Room & Viva Podcasts

THIS WEEK'S GUEST
Simon Lader helps business owners and podcasters make money from podcasting. If you are a business owner looking for high-quality leads or sales, or a podcaster looking to grow your audience and your earnings, Simon, and his company Viva Podcasts, can help you. He grew his own podcast "The Conference Room" from zero to the top 0.5% of all podcasts within two years, earning six figures from it in its second year, and now helps podcasters, entrepreneurs and business owners - with and without podcasts - unleash the power of podcasting to grow their revenues and earnings.

To celebrate the 100th Episode of The Conference Room, Simon would like to offer you his incredible guide 'Podcast Powerups' - featuring some of Viva Podcasts' very best money making and audience building strategies that you can put into practice and see the impact right away, and its only available here:
www.vivapodcasts.com/podcastpowerups

YOUR GUEST HOST
Our Guest Host, Howard Riell has had a distinguished forty plus year in journalism, in print, radio and online. His long-running radio show The Riell Truth has garnered raving fans and accolades around the globe and his writings have been featured in some of the world's most distinguished publications. We are honored to have him guest host this landmark episode.


Podcast: theconferenceroompodcast.com
Website: simonlader.com/
Blog: blog.salisi.com
Twitter: twitter.com/simonlader
LinkedIn: www.linkedin.com/in/headhuntersimonlader
Spotify: open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Apr 19, 202327:46
Ep. 99 - Tackling Trauma & Burnout in Cybersecurity Teams with Peter Coroneos

Ep. 99 - Tackling Trauma & Burnout in Cybersecurity Teams with Peter Coroneos

THIS WEEK'S GUEST
Peter Coroneos is an internationally recognized authority on cyber policy, an Internet industry leader, author, activist, and policy innovator. He is a former head of Australia’s Internet Industry Association (1997-2011) where he led the development of icode, an industry-wide botnet mitigation program that - within four months - reached 92% of the Australian population and was later adopted by the US telecommunications industry for the benefit of an estimated 276 million users. As IIA head, he helped steer Australia’s copyright, privacy, child safety, critical infrastructure protection, and cybercrime policies. On two occasions he was invited to the White House to brief Obama's Administration cybersecurity leadership. In 2022, Peter founded Cybermindz.org, a non-profit dedicated to bringing scalable, evidence-based mental health support to embattled cyber teams.

YOUR HOST
Simon Lader hosts The Conference Room Podcast, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at:

Podcast:
theconferenceroompodcast.com
Website: simonlader.com/
Blog: blog.salisi.com
Twitter: twitter.com/simonlader
LinkedIn: www.linkedin.com/in/headhuntersimonlader
Spotify: open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Apr 18, 202325:32
Ep. 98 - How to Build a High Yield Membership Program from a Low Ticket Offer with Liz Wilcox

Ep. 98 - How to Build a High Yield Membership Program from a Low Ticket Offer with Liz Wilcox

In this week’s episode, we welcome back Liz Wilcox as she shares her story from starting an RV blog to developing a lucrative membership in email marketing which makes her six figures from a $9 monthly subscription!



KEY TAKEAWAYS FROM THIS EPISODE:


How to set up a membership.

Why memberships work.

Show that you are invested in your content and share in a relatable way.

How to scale your membership subscribers.

The step-by-step process of growing and scaling your membership

Add value to your audience but also sell as much as feels comfortable for you.



THIS WEEK'S GUEST


Liz Wilcox, has built the most incredible source of income from her $9 membership. She has dedicated her second passion (90s pop culture trivia being her first) to serving online business owners, bloggers, and freelancers to utilize the magic that is email marketing.


Originally a travel blogger, she has written a success story for herself on her membership that hit over 1000 users in 1 year, and in March 2022 she did a launch which brought in $48K in a single week.


She came onto the Conference Room earlier in the year (check out Episode 94 - its awesome!) to talk about her secret to successful email marketing campaigns, and we're delighted that she's come back to talk to us about how she built such a successful membership program.


For more information, or to get in touch with Liz, check out:


LinkedIn: https://www.linkedin.com/in/liz-wilcox-58740b1b0/


Website: www.lizwilcox.com



YOUR HOST


Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.


Get to know more about Simon at:


Website: https://simonlader.com/


Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups


Twitter: https://twitter.com/simonlader


LinkedIn: https://www.linkedin.com/in/headhuntersimonlader


Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

Apr 05, 202340:20
Episode 97 - Sales Leadership for Startups with Noam Segev

Episode 97 - Sales Leadership for Startups with Noam Segev

THIS WEEK'S GUEST

Noam is the VP of Global Sales of IoT Security Vendor Shield IoT. He is an international sales leader in the Cybersecurity sector, with a proven track record of growing early-stage tech ventures from zero revenue into multi-million dollar unicorns. With over 20 years of experience in evangelizing new technologies, Noam specializes in developing international sales channels and leading diversified sales teams through EMEA, APAC, and the Americas. Prior to Shield-IoT, Noam held sales leadership roles in Pentera Security and Comsec Group.


YOUR HOST

Simon Lader hosts The Conference Room Podcast, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: 

  • Podcast: https://theconferenceroompodcast.com 
  • Website: https://simonlader.com/ 
  • Blog: blog.salisi.com 
  • Twitter: https://twitter.com/simonlader 
  • LinkedIn: https://www.linkedin.com/in/headhuntersimonlader 
  • Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Mar 27, 202341:57
Episode 96 - How to Control your Finances and not have them Control You with Charlotte Pridmore

Episode 96 - How to Control your Finances and not have them Control You with Charlotte Pridmore

THIS WEEK'S GUEST 

Charlotte Pridmore is a success coach who helps her clients shift their financial identities. She transformed herself from being a single mom on benefits to growing her own GBP1.5M business within three years. After a lifetime of challenge in the area of money, she is passionate about helping emerging entrepreneurs shift their internal financial identity leaving them free to experience the life they desire without reverting back to old habits! She has made every mistake in the book and is living proof that it's possible to go from "I'm terrible with money" to "I'm great with money". 

YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: 

  • Podcast: https://theconferenceroompodcast.com 
  • Website: https://simonlader.com/ 
  • Blog: blog.salisi.com 
  • Twitter: https://twitter.com/simonlader 
  • LinkedIn: https://www.linkedin.com/in/headhuntersimonlader 
  • Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

Mar 20, 202349:14
Episode 95 - Clients, Customers and Employees... The secret to relationship development with Arik Kasha

Episode 95 - Clients, Customers and Employees... The secret to relationship development with Arik Kasha

This week we welcome Arik Kasha, VP EMEA of Seraphic Security to talk about his strategy and philosophy to successfully growing and scaling startups - and it's all about relationships. Arik Kasha is the VP Sales EMEA of Israeli cybersecurity vendor Seraphic Security. He is a graduate of The College of Management Academic Studies and began his sales career with Aladdin Knowledge Systems, now part of SafeNet, where he spent ten years. After running the EMEA sales team at AlgoSec, he joined ObserveIT who were acquired by ProofPoint for $225m (ProofPoint were then acquired by Toma Bravo for $12.3Bn) and after almost ten years with them joined Seraphic Security where he has responsibility for scaling the European revenues. 

  • LINKEDIN: https://www.linkedin.com/in/kasha 
  • Website: www.seraphicsecurity.com 


YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: 

  • Podcast: https://theconferenceroompodcast.com 
  • Website: https://simonlader.com/ 
  • Blog: blog.salisi.com 
  • Twitter: https://twitter.com/simonlader 
  • LinkedIn: https://www.linkedin.com/in/headhuntersimonlader 
  • Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Mar 13, 202335:32
Episode 94 - How to build your business with email...the easy way! By Liz Wilcox

Episode 94 - How to build your business with email...the easy way! By Liz Wilcox

In this week’s episode, we welcome Liz Wilcox, an Email Marketing Specialist, as she shares her story from starting an RV blog to developing a lucrative profession in email marketing, which made up to 7,000 in a month!


KEY TAKEAWAYS FROM THIS EPISODE:

  • Start email marketing even with simple ideas.
  • A fresher way to do email marketing that yields better results.
  • Show that you are invested in your content and share in a relatable way.
  • How to scale email list membership.
  • The step-by-step process of the Email Staircase Strategy: Follower, Friend, Customer
  • Share your vision in that first email, it builds relationships.
  • Add value to your audience but also sell as much as feels comfortable for you.


THIS WEEK'S GUEST

Liz has dedicated her second passion, the nineties pop culture trivia, to being the first to serve online business owners, bloggers, and freelancers. When she found the lucrative magic that is online email marketing. She said, bye bye bye.

That's an NSYNC pump and it's intended to solve her blog in order to teach online entrepreneurs how to see the same. Since then, she's written a success story of her own on a $9 membership that hits over a thousand users in a single year. And in March 2022, she did a launch, which brought in over $48,000 in a single day.

Lipsky is super simple with a progress-over-perfection approach, which allows the clients to write meaningful newsletters in under 20 minutes and still ensure immediate engagement, long-term customer loyalty, and opportunities to monetize. And I'm delighted that Liz has found time and believe me it was a struggle for her to find the time to come in and talk to us here in the conference room.

For more information, or to get in touch with Liz, check out:

LinkedIn: https://www.linkedin.com/in/liz-wilcox-58740b1b0/

Website: www.lizwilcox.com


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

Mar 10, 202339:36
Episode 93 - How I Turned an Idea into a Multimillion Dollar SaaS Business with Chris Keeling

Episode 93 - How I Turned an Idea into a Multimillion Dollar SaaS Business with Chris Keeling

In this week’s episode, we welcome the Chris Keeling, the founder, and CEO of Jobtrain, as he shares his story of how he established SaaS software vendor JobTrain in 2004 as a way to disrupt outdated recruitment processes, and grew it to now being used by over 130 private and public sector organizations.

KEY TAKEAWAYS FROM THIS EPISODE:

How JobTrain was conceptualized
How to get a product to market
Challenges in launching and growing a business
How to win your first client


THIS WEEK'S GUEST
Chris Keeling is the founder and CEO of Jobtrain, the UK-based applicant tracking software vendor that supports mid to large organizations. He's based in Manchester, England, and Chris sat a successful career in HR and search.
Having senior positions with organizations such as Land Rover, becoming managing Director of Tourism Partners, one of Europe's leading search firms. And he was also runner-up in the Institute of Directors, Young Entrepreneur of the Year, and was named in the Top 40 under 40 by Northwest Insider Magazine.
Chris established job training in 2004 as a way to disrupt outdated recruitment processes, and it's now used by over 130 private and public sector organizations.
For more information, or to get in touch with Chris, check out:
LinkedIn:
www.linkedin.com/in/erecruitment1/
Website: jobtrain.co.uk/

YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at:
Podcast: theconferenceroompodcast.com
Website: simonlader.com/
Blog: blog.salisi.com
Twitter: twitter.com/simonlader
LinkedIn: www.linkedin.com/in/headhuntersimonlader
Spotify: open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Feb 27, 202343:47
Episode 92 - Selling Through Storytelling with Michelle Kuei

Episode 92 - Selling Through Storytelling with Michelle Kuei

In this week’s episode, we welcome Michelle Kuei, the founder of Elevate Life Coaching, as she shares her stories of love, courage, and connection to empower her audience to let go of the inner critic so they can make more of a significant impact.


KEY TAKEAWAYS FROM THIS EPISODE:

  •  Inner criticism and how to let go of it.
  •  Comfort Zones and how to get out of them.
  •  The Power of Storytelling
  •  Common problems in the content marketing world.


THIS WEEK'S GUEST

Michelle Kuei is an international speaker, certified visibility coach, content marketing strategist, and author. She was born in Taiwan, grew up in New York, and today lives in Los Angeles with a short head, orange tabby cat. Named Tobi in her book, Perfectly Normal, an immigrant story of Making It in America.

Michelle shares her stories of love, courage, and connection to empower her audience to let go of the inner critic so they can make more of a significant impact. As the founder of Elevate Life Coaching. Michelle mentors entrepreneurs to use the power of storytelling as their secret source in attracting and turning their passion for coaching into a more profitable business.

For more information, or to get in touch with Michelle, check out:

LinkedIn: https://www.linkedin.com/in/michellekuei/

Website: https://elevatelifecoaching.org/

Instagram: https://www.instagram.com/elevatelifecoach/?hl=en


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

Feb 20, 202327:04
Episode 91 - Developing Habits to Unlock Your Productivity with Julie DeLucca-Collins

Episode 91 - Developing Habits to Unlock Your Productivity with Julie DeLucca-Collins

In this week’s episode, we welcome the Founder and CEO of Go Confidently Services, Julie DeLucca-Collins, as she teaches us all about productivity in all phases of a business.


KEY TAKEAWAYS FROM THIS EPISODE: 

  • What is a Chief Innovation Officer?
  • How to prioritize tasks.
  • Time blocking and how it helps you be more productive.
  • Three distinct phases in business and the three different distinct programs for them.
  • The opportunity cost of not delegating.
  • Three tips to be successful in productivity.


THIS WEEK'S GUEST 

Julie DeLucca-Collins is the Founder and CEO of Go Confidently Services, the host of the popular Casa DeConfidence Podcast®, and her weekly Radio Show,  Confident You which is featured on 360 Talk Radio, a global talk radio network. Julie is a Former C-Suite Executive, including being National Director of School Services at Huntington Learning Centers and Chief Innovation Officer at a leading New York-based education company. She is an advocate for women of Color and is passionate about Policy-Making, Higher Education, and entrepreneurship.  

For more information, or to get in touch with Scott, check out: 

LinkedIn: https://www.linkedin.com/in/goconfidentlyjulie/ 

Website: https://www.goconfidentlycoaching.com/  


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

Feb 13, 202343:08
Episode 90 - Making a Huge Impact with Micro Content by Andy Larreategui

Episode 90 - Making a Huge Impact with Micro Content by Andy Larreategui

In this week’s episode, we welcome Andy Larreategui, the CEO of Hardpoint Media and a microcontent strategist, as he talks about microcontent and how this trend is shaping social media.


KEY TAKEAWAYS FROM THIS EPISODE:

  •  What is Micro Content?
  •  How to start splitting content into micro contents.
  •  The Three Pillars of Micro Content
  •  Tips for people who aren't necessarily comfortable being on camera.
  •  Top 3 tips to be successful in implementing micro-content.


THIS WEEK'S GUEST

Andy Larreategui is the CEO of Hardpoint Media and a microcontent strategist. He helps his clients identify ways to leverage micro content and use social channels to grow their brand and their business. He has a passion for creativity and the great outdoors, and as a creative junkie at heart, he has a mission to help at least one thousand entrepreneurs in the next year go viral by utilizing microcontent as a cornerstone in their broader marketing strategy and by leveraging proven SOPs that increased reach and scale client conversions.

For more information, or to get in touch with Andy, check out:

LinkedIn: https://www.linkedin.com/in/andylarreategui93/

Website: https://www.hardpointmedia.us/?fbclid=IwAR0PxaA2T_2dAcFk2-pHJakHXXxegAEANDKNDOPPFcV5ERwPQ1FFow0ji2g

Tiktok: https://www.tiktok.com/@andy_vi3ws/video/7016150720147754245



YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

Feb 06, 202332:08
Episode 89 - Coordinating Chaos: The Life of a Chief Strategy Officer with Andrew Barnett

Episode 89 - Coordinating Chaos: The Life of a Chief Strategy Officer with Andrew Barnett

In this week’s episode, we welcome the Chief Strategy Officer for Cymulate, Andrew Barnett, as he explains the life of a Chief Strategy Officer, and how his role provides the glue to that holds the enterprise together!


KEY TAKEAWAYS FROM THIS EPISODE:

• What a Chief Strategy Officer is.

• How to develop your career with the goal of being a Chief Strategy Officer.

• What technology alliance is, and how 1+1 can equal 3.

• Background of Cymulate.

• How to determine if a strategic alliance is worth developing.

• Why breach and attack simulation solutions are now shifting from being a nice-to-have to a must-have.

• What tools, techniques, and strategies to deploy to be able to determine how to prioritize conflicting priorities in your business.


THIS WEEK'S GUEST

Andrew Barnett is the Chief Strategy Officer for Cymulate. A graduate of SMU, he's an IT Security professional with a passion for technology, data analytics and business process improvement. He has over twenty years of experience helping organizations mitigate risk from emerging threats through the use of Cloud Computing frameworks and most recently the Mitre attack framework and in implementing effective Leadership programs in support of enterprise strategies and objectives. 

For more information, or to get in touch with Andrew, check out:

LinkedIn: https://www.linkedin.com/in/andrewbarnett1/

Company Website: https://cymulate.com/


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

Jan 30, 202332:57
Episode 88 - Increase Your Email Deliverability with Scott Hartley

Episode 88 - Increase Your Email Deliverability with Scott Hartley

In this week’s episode, we welcome a Serial entrepreneur and founder of MasterPlan4Success, Scott Hartley, as he teaches us all about email deliverability and how improving it will make your marketing yield more results.


KEY TAKEAWAYS FROM THIS EPISODE:

• Common problems with email deliverability.

• Causes of problems with email deliverability.

• How to improve email deliverability.

• How the Big 3 (Microsoft, Google, and Yahoo) measure email engagement and how it affects email deliverability.

• Email Marketing is always changing.

• Benefits of sending targeted emails to what people are interested


THIS WEEK'S GUEST

Serial entrepreneur and founder of MasterPlan4Success, Scott Hartley built his first company into a multi-six-figure business from scratch. Taking his knowledge and experience, in 2017, Scott decided to help other small business owners by helping them with marketing strategies, systems, and automation and - in particular, optimizing their email deliverability to maximize their profits. He has helped a wide variety of clients, including attorneys, IT consultants, financial advisors, psychologists, community organizations and even bakers, and many others to make more money and win and keep more customers. Scott has shared the virtual stage with experts like Grant Cardone, Loral Langemeier, Kim Walsh Phillips, David Milton, and many more.


For more information, or to get in touch with Scott, check out:

LinkedIn: https://www.linkedin.com/in/scottahartley/

Book Website: https://hittheinboxbook.com/

Website: https://masterplan4success.com/


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

Jan 23, 202343:27
Episode 87 - No More Awkward Sales, thanks to Conversational Sales Flow with Ryleigh Klimenko

Episode 87 - No More Awkward Sales, thanks to Conversational Sales Flow with Ryleigh Klimenko

In this week’s episode, we welcome a highly sought-after business sales coach, Ryleigh Klimenko, as she teaches us high conversion heart-centered conversational sales methodologies.


KEY TAKEAWAYS FROM THIS EPISODE:

  •  That deep understanding of what it takes to get people to make an actual buying decision.
  •  What people hate about sales.
  •  How to sell with integrity.
  •  The sales conversation sets the tone for your buyer's relationship with you.


THIS WEEK'S GUEST

Ryleigh Klimenko is a highly sought-after business sales coach. She helps high-ticket ambitious coaches and service providers seamlessly scale their businesses without having to make awkward pitches. She teaches high conversion heart-centered conversational sales methodologies, and mentors her community of business owners, consultants, and sales representatives on exactly how to prospect using the power of social media.

Ryleigh's new and revised conversational sales flow transforms the way that her clients sell, with a focus on building confidence and breaking toxic practices. This revolutionary method is perfect for anyone who wants to drive more qualified appointments, generate more leads, close deals faster without cold calling - AND make a lot more money while doing it. 


For more information, or to get in touch with Ryleigh , check out:

LinkedIn: https://www.linkedin.com/in/ryleigh-klimenko/

Website: https://www.m3coaches.com/

Facebook: https://www.facebook.com/groups/moneyflowmentors

Instagram: https://www.instagram.com/ryleighklimenko/


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0


Jan 16, 202347:38
Episode 86 - Demystifying Your Marketing Strategy - its all in the numbers! with Guy Powell

Episode 86 - Demystifying Your Marketing Strategy - its all in the numbers! with Guy Powell

In this week’s episode, Guy Powell, a video marketing strategist, shares how to make videos quick, simple, and impactful to scaling a business.


KEY TAKEAWAYS FROM THIS EPISODE:

  •  Consistency of activity and consistency in tracking.
  •  How do customers end up buying from you
  •  How to know when to shift your marketing investment
  •  Consumer purchase behavior, consumer media consumption behavior, and  consumer media response behavior
  •  Targeting your ads is a matter of cost.

 

THIS WEEK'S GUEST

Guy Powell, the founder of ProRelevant Marketing Solutions, works with medium and large companies that face the ongoing challenge of consistently scaling their sales and their profits. He works with marketing teams who generate revenues ranging from $100M to $1B+ and understands marketing, consumer purchase, and media consumption behavior. He helps businesses understand the new rules of marketing to survive and thrive in today's economic landscape, and helps them create systems to take their results to the next level. Guy is the author of "The Post-COVID Marketing Machine: Prepare Your Team to Win.


For more information, or to get in touch with Guy, check out:

LinkedIn: https://www.linkedin.com/in/guyrpowell/

Linktree: https://linktr.ee/prorelevant

Tiktok: https://www.tiktok.com/@guy.r.powell

Youtube: https://www.youtube.com/@MarketingROI


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

Jan 10, 202342:36
SPECIAL EPISODE – THE BEST OF “THE CONFERENCE ROOM” 2022

SPECIAL EPISODE – THE BEST OF “THE CONFERENCE ROOM” 2022

In this week’s episode, we'll be going back and revisiting some of the best pieces of advice that our guests gave in 2022

For more information or to get in touch with the guests, and to listen for the full episodes, check out:


Gordon Lawson

Full Podcast (episode 51):

https://open.spotify.com/episode/5DwKR7Q5IJsYFGii4MDk6C?si=d4Ea4HD9Sym_LqNTUaY74Q


Tammy Johnston

Full Podcast (episode 52):

https://open.spotify.com/episode/0341HglVqlLlgv0KwP7y6o?si=Lv3OhuWlQiaqQ6dmT-pyAw


Bob Kruse

Full Podcast (episode 53):

https://open.spotify.com/episode/7BK1GzuYk6GdifjrjnoloL?si=cy2ZMlBaQ8iiOaHmSdFNmA


Lynn Catalano

Full Podcast (episode 56):

https://open.spotify.com/episode/7BK1GzuYk6GdifjrjnoloL?si=cy2ZMlBaQ8iiOaHmSdFNmA


Chandler Walker

Full Podcast (episode 57):

https://open.spotify.com/episode/1p61aXKLW5Lsc62MFKYQA9?si=eXoFJMHjR7WxNC-PgBfRVw


Mariam Tsaturyan

Full Podcast (episode 59):

https://open.spotify.com/episode/4QxW5zodLvcAiVOYMKiyAW?si=woNdtltfSOO3GwQXpd2O8w


Phil Hughes

Full Podcast (episode 64):

https://open.spotify.com/episode/0dTv5Ix0ASKPIuRrY6XU9T?si=lAayqwKGSoOleVfzm8q7Yw


Aaron Ansari

Full Podcast (episode 65):

https://open.spotify.com/episode/4KuuVrHp5ptTuAXGBGDS7z?si=GXYH45SmS8mMjGy6JNXraA


Mark Strutner

Full Podcast (episode 66):

https://open.spotify.com/episode/0tF0aeQMNQRFcjAswEWzsS?si=I-HCUr9xQ9iwH77l9X0rmw


Paige Arnof-Fenn

Full Podcast (episode 72):

https://open.spotify.com/episode/3iQyeDwbyNvCh27lE2SJhj?si=Eo3AG1T9S3uVFdsc9zbBvA


Chenxi Wang

Full Podcast (episode 74):

https://open.spotify.com/episode/6hmqHcXhnrPACZskSH9VlQ?si=kio8L5bsRUq_sv453tJ_Zw


Kristin Spiers

Full Podcast (episode 78):

https://open.spotify.com/episode/3ygs5WY0b3gHcXS6s88W5s?si=aMfdedo0TK-kueXvk-SbYA


Gily Netzer

Full Podcast (episode 79):

https://open.spotify.com/episode/0WQ70h2oDo4wn3TAs9e8U9?si=91QCDUZOS_Se_U2cmLpjsg


Caleigh Bell

Full Podcast (episode 80):

https://open.spotify.com/episode/1vHW6C2Lo5UAVuw4VP0Vfl?si=uoDZliRgQgao2IXzcL8Dug


Ohad Mandelbaum

Full Podcast (episode 81):

https://open.spotify.com/episode/5zLe9tfxcWSL0H2mJCdkk3?si=JjdLWv0GTpmbvoaes-R48A


Karen Mendoza

Full Podcast (episode 82):

https://open.spotify.com/episode/7LFFTsr3dIFO4vSTaTBET5?si=0_cEh8l6Ru6W24gVzaweqQ


Chans Weber

Full Podcast (episode 83):

https://open.spotify.com/episode/7zyiNS6KbEzBZe3fcPBkGx?si=TxQvnwccRrqM5FKw2Aj5PQ


Dan Ellis

Full Podcast (episode 84):

https://open.spotify.com/episode/7bFhu7Mo2PwCIruZYSZBdy?si=DcJOVdaFTLWI-liL6bN-qA

Jan 02, 202341:55
Episode 85 - How To Use Video To Scale Your Lead Generation with India Brown

Episode 85 - How To Use Video To Scale Your Lead Generation with India Brown

In this week’s episode, India Brown, a video marketing strategist, as she shares how to make videos quick, simple, and impactful to scaling a business.


KEY TAKEAWAYS FROM THIS EPISODE:

  •  Pain points of Video Marketing.
  •  How important Authenticity is, in Video Marketing.
  •  Micro Content: what it is and how to leverage it to your advantage.
  •  The primary things that people need to create a good-quality video.


THIS WEEK'S GUEST

India Brown is a Video Marketing Strategist and Visionary Mentor who partners with vision-driven entrepreneurs to create authentic video content to help them show up as an authority in their niche and grow their business.

As a millennial mom of 2 under 3- her mission is to make video quick, simple and impactful. Her clients consistently benefit from her actionable video marketing tips and strategies that they can use in scaling their businesses.

She lives in the Greater Philadelphia area with her husband and two daughters.


For more information, or to get in touch with India, check out:

LinkedIn: https://www.linkedin.com/in/theindiabrown/

Facebook: https://www.facebook.com/videobyindia

Website: https://indiabrown.co/

Instagram: https://www.instagram.com/videobyindia/


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

Dec 26, 202233:30
Episode 84 - The Key to Hiring The Right People To Scale Your Business with Dan Ellis

Episode 84 - The Key to Hiring The Right People To Scale Your Business with Dan Ellis

In this week’s episode, we have with us Dan Ellis, managing director of Townsend Search. He shares his secret to success in retained executive search firm that focuses on accounting and financial services recruitment.


KEY TAKEAWAYS FROM THIS EPISODE:

  •  Contingency Model vs Retained Model: The advantages and disadvantages. 
  •  The Broken Recruitment Process is wholly at the feet of contingency recruiters. 
  •  The Value that a recruiter brings to both the Company and the Candidate.


THIS WEEK'S GUEST

Dan Ellis is the Managing Director of Townsend Search, a retained executive search firm focusing on Accounting and financial recruitment. He joined Townsend Search Group in 2013 and brings deep business understanding informed by career experience in public accounting and consulting. Prior to joining Townsend Search Group, Dan was a senior professional with two regional public accounting firms,  then joined the Transaction Services Team at Plante Moran and specialized in performing financial due diligence services for acquisitions by private equity funds. Dan has a business administration degree from Western Michigan University and is a registered CPA.


For more information, or to get in touch with Dan, check out:

LinkedIn: https://www.linkedin.com/in/danieltellis/

Website: https://townsendsearch.com/team/dan-ellis/


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

Dec 19, 202237:52
Episode 83 - The Secret to Scaling Your Digital Marketing Success with Chans Weber

Episode 83 - The Secret to Scaling Your Digital Marketing Success with Chans Weber

In this week’s episode, Chans Weber of Agile & Co joins us as he shares how he turned his life around and built a $15,000 loan from his parents into a digital marketing agency that's closing in on eight figures.


KEY TAKEAWAYS FROM THIS EPISODE:

  •  Good Sales Systems and Pain Points to Closing a Sales Loop
  •  How to do Agile Marketing
  •  Intent-Driven Marketing vs. Audience Driven Marketing
  •  How Grit is Important when you are doing Marketing


THIS WEEK'S GUEST

Chans Weber is a serial entrepreneur with over 15 years of experience in the marketing and advertising industries. He founded Agile & Co in St. Louis, Missouri in 2012. With his expertise in inbound marketing, Chans was able to turn his 483 credit score and a $15,000 loan from his parents into a digital marketing agency that is closing in on 8 figures in annual revenue. 

Chans’ background in finance, marketing, and online technology has allowed for the success of Agile & Co’s data-driven marketing approach which sets them apart from competitors. 


For more information, or to get in touch with Chans, check out:

LinkedIn: https://www.linkedin.com/in/chansweber/

Facebook: https://www.facebook.com/chans.weber

Website: https://cbweber.com/

Company Website: https://agileandco.com/


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

Dec 12, 202243:16
Episode 82 - Taking a Product from Idea to Launch with Karen Mendoza

Episode 82 - Taking a Product from Idea to Launch with Karen Mendoza

In this week’s episode, Karen Mendoza of D-BOX Technologies joins us as she shares how working with prominent Japanese multinational video game company, Nintendo developed her ability to innovate consumer experiences.


KEY TAKEAWAYS FROM THIS EPISODE:

  •  What is Haptics Technologies
  •  Challenges of Drawing Innovative Products from a Recognizable Brand vs an Unrecognizable Brand 
  •  How to Bring Product Innovation to a Market in a Market that Seems Reluctant to Change
  • Tips for Launching a Brand Successfully


THIS WEEK'S GUEST

Karen Mendoza is the VP of Sales at D-BOX Technologies, the world leader in haptics and immersive motion technology. She is a graduate of UCLA and has an MBA from Pepperdine Graziado Business School. She serves as a Board Member at Legendary Shift LLC, a human connection company with a portfolio of brands like GameTruck Licensing and Bravous Esports to name a few. Prior to Legendary Shift, Karen spent a decade and a half at Nintendo, the global gaming giant, and helped launch several console and portable hardware systems, as well as hundreds of software games and accessories. 


For more information, or to get in touch with Karen, check out:

LinkedIn: https://www.linkedin.com/in/connected2k/

Twitter: https://twitter.com/thekarenmendoza

Website: http://www.kollectivemindsagency.com/


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0


Dec 05, 202244:05