The Conference Room with Simon Lader

In this week’s episode, we welcome the Chief Strategy Officer for Cymulate, Andrew Barnett, as he explains the life of a Chief Strategy Officer, and how his role provides the glue to that holds the enterprise together! KEY TAKEAWAYS FROM THIS EPISODE: • What a Chief Strategy Officer is. • How to develop your career with the goal of being a Chief Strategy Officer. • What technology alliance is, and how 1+1 can equal 3. • Background of Cymulate. • How to determine if a strategic alliance is worth developing. • Why breach and attack simulation solutions are now shifting from being a nice-to-have to a must-have. • What tools, techniques, and strategies to deploy to be able to determine how to prioritize conflicting priorities in your business. THIS WEEK'S GUEST Andrew Barnett is the Chief Strategy Officer for Cymulate. A graduate of SMU, he's an IT Security professional with a passion for technology, data analytics and business process improvement. He has over twenty years of experience helping organizations mitigate risk from emerging threats through the use of Cloud Computing frameworks and most recently the Mitre attack framework and in implementing effective Leadership programs in support of enterprise strategies and objectives.  For more information, or to get in touch with Scott, check out: LinkedIn: https://www.linkedin.com/in/andrewbarnett1/ Company Website: https://cymulate.com/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome a Serial entrepreneur and founder of MasterPlan4Success, Scott Hartley, as he teaches us all about email deliverability and how improving it will make your marketing yield more results. KEY TAKEAWAYS FROM THIS EPISODE: • Common problems with email deliverability. • Causes of problems with email deliverability. • How to improve email deliverability. • How the Big 3 (Microsoft, Google, and Yahoo) measure email engagement and how it affects email deliverability. • Email Marketing is always changing. • Benefits of sending targeted emails to what people are interested THIS WEEK'S GUEST Serial entrepreneur and founder of MasterPlan4Success, Scott Hartley built his first company into a multi-six-figure business from scratch. Taking his knowledge and experience, in 2017, Scott decided to help other small business owners by helping them with marketing strategies, systems, and automation and - in particular, optimizing their email deliverability to maximize their profits. He has helped a wide variety of clients, including attorneys, IT consultants, financial advisors, psychologists, community organizations and even bakers, and many others to make more money and win and keep more customers. Scott has shared the virtual stage with experts like Grant Cardone, Loral Langemeier, Kim Walsh Phillips, David Milton, and many more. For more information, or to get in touch with Scott, check out: LinkedIn: https://www.linkedin.com/in/scottahartley/ Book Website: https://hittheinboxbook.com/ Website: https://masterplan4success.com/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome a highly sought-after business sales coach, Ryleigh Klimenko, as she teaches us high conversion heart-centered conversational sales methodologies. KEY TAKEAWAYS FROM THIS EPISODE:  That deep understanding of what it takes to get people to make an actual buying decision.  What people hate about sales.  How to sell with integrity.  The sales conversation sets the tone for your buyer's relationship with you. THIS WEEK'S GUEST Ryleigh Klimenko is a highly sought-after business sales coach. She helps high-ticket ambitious coaches and service providers seamlessly scale their businesses without having to make awkward pitches. She teaches high conversion heart-centered conversational sales methodologies, and mentors her community of business owners, consultants, and sales representatives on exactly how to prospect using the power of social media. Ryleigh's new and revised conversational sales flow transforms the way that her clients sell, with a focus on building confidence and breaking toxic practices. This revolutionary method is perfect for anyone who wants to drive more qualified appointments, generate more leads, close deals faster without cold calling - AND make a lot more money while doing it.  For more information, or to get in touch with Ryleigh , check out: LinkedIn: https://www.linkedin.com/in/ryleigh-klimenko/ Website: https://www.m3coaches.com/ Facebook: https://www.facebook.com/groups/moneyflowmentors Instagram: https://www.instagram.com/ryleighklimenko/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, Guy Powell, a video marketing strategist, shares how to make videos quick, simple, and impactful to scaling a business. KEY TAKEAWAYS FROM THIS EPISODE:  Consistency of activity and consistency in tracking.  How do customers end up buying from you  How to know when to shift your marketing investment  Consumer purchase behavior, consumer media consumption behavior, and  consumer media response behavior  Targeting your ads is a matter of cost.   THIS WEEK'S GUEST Guy Powell, the founder of ProRelevant Marketing Solutions, works with medium and large companies that face the ongoing challenge of consistently scaling their sales and their profits. He works with marketing teams who generate revenues ranging from $100M to $1B+ and understands marketing, consumer purchase, and media consumption behavior. He helps businesses understand the new rules of marketing to survive and thrive in today's economic landscape, and helps them create systems to take their results to the next level. Guy is the author of "The Post-COVID Marketing Machine: Prepare Your Team to Win. For more information, or to get in touch with Guy, check out: LinkedIn: https://www.linkedin.com/in/guyrpowell/ Linktree: https://linktr.ee/prorelevant Tiktok: https://www.tiktok.com/@guy.r.powell Youtube: https://www.youtube.com/@MarketingROI YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we'll be going back and revisiting some of the best pieces of advice that our guests gave in 2022 For more information or to get in touch with the guests, and to listen for the full episodes, check out: Gordon Lawson Full Podcast (episode 51): https://open.spotify.com/episode/5DwKR7Q5IJsYFGii4MDk6C?si=d4Ea4HD9Sym_LqNTUaY74Q Tammy Johnston Full Podcast (episode 52): https://open.spotify.com/episode/0341HglVqlLlgv0KwP7y6o?si=Lv3OhuWlQiaqQ6dmT-pyAw Bob Kruse Full Podcast (episode 53): https://open.spotify.com/episode/7BK1GzuYk6GdifjrjnoloL?si=cy2ZMlBaQ8iiOaHmSdFNmA Lynn Catalano Full Podcast (episode 56): https://open.spotify.com/episode/7BK1GzuYk6GdifjrjnoloL?si=cy2ZMlBaQ8iiOaHmSdFNmA Chandler Walker Full Podcast (episode 57): https://open.spotify.com/episode/1p61aXKLW5Lsc62MFKYQA9?si=eXoFJMHjR7WxNC-PgBfRVw Mariam Tsaturyan Full Podcast (episode 59): https://open.spotify.com/episode/4QxW5zodLvcAiVOYMKiyAW?si=woNdtltfSOO3GwQXpd2O8w Phil Hughes Full Podcast (episode 64): https://open.spotify.com/episode/0dTv5Ix0ASKPIuRrY6XU9T?si=lAayqwKGSoOleVfzm8q7Yw Aaron Ansari Full Podcast (episode 65): https://open.spotify.com/episode/4KuuVrHp5ptTuAXGBGDS7z?si=GXYH45SmS8mMjGy6JNXraA Mark Strutner Full Podcast (episode 66): https://open.spotify.com/episode/0tF0aeQMNQRFcjAswEWzsS?si=I-HCUr9xQ9iwH77l9X0rmw Paige Arnof-Fenn Full Podcast (episode 72): https://open.spotify.com/episode/3iQyeDwbyNvCh27lE2SJhj?si=Eo3AG1T9S3uVFdsc9zbBvA Chenxi Wang Full Podcast (episode 74): https://open.spotify.com/episode/6hmqHcXhnrPACZskSH9VlQ?si=kio8L5bsRUq_sv453tJ_Zw Kristin Spiers Full Podcast (episode 78): https://open.spotify.com/episode/3ygs5WY0b3gHcXS6s88W5s?si=aMfdedo0TK-kueXvk-SbYA Gily Netzer Full Podcast (episode 79): https://open.spotify.com/episode/0WQ70h2oDo4wn3TAs9e8U9?si=91QCDUZOS_Se_U2cmLpjsg Caleigh Bell Full Podcast (episode 80): https://open.spotify.com/episode/1vHW6C2Lo5UAVuw4VP0Vfl?si=uoDZliRgQgao2IXzcL8Dug Ohad Mandelbaum Full Podcast (episode 81): https://open.spotify.com/episode/5zLe9tfxcWSL0H2mJCdkk3?si=JjdLWv0GTpmbvoaes-R48A Karen Mendoza Full Podcast (episode 82): https://open.spotify.com/episode/7LFFTsr3dIFO4vSTaTBET5?si=0_cEh8l6Ru6W24gVzaweqQ Chans Weber Full Podcast (episode 83): https://open.spotify.com/episode/7zyiNS6KbEzBZe3fcPBkGx?si=TxQvnwccRrqM5FKw2Aj5PQ Dan Ellis Full Podcast (episode 84): https://open.spotify.com/episode/7bFhu7Mo2PwCIruZYSZBdy?si=DcJOVdaFTLWI-liL6bN-qA

In this week’s episode, India Brown, a video marketing strategist, as she shares how to make videos quick, simple, and impactful to scaling a business. KEY TAKEAWAYS FROM THIS EPISODE:  Pain points of Video Marketing.  How important Authenticity is, in Video Marketing.  Micro Content: what it is and how to leverage it to your advantage.  The primary things that people need to create a good-quality video. THIS WEEK'S GUEST India Brown is a Video Marketing Strategist and Visionary Mentor who partners with vision-driven entrepreneurs to create authentic video content to help them show up as an authority in their niche and grow their business. As a millennial mom of 2 under 3- her mission is to make video quick, simple and impactful. Her clients consistently benefit from her actionable video marketing tips and strategies that they can use in scaling their businesses. She lives in the Greater Philadelphia area with her husband and two daughters. For more information, or to get in touch with India, check out: LinkedIn: https://www.linkedin.com/in/theindiabrown/ Facebook: https://www.facebook.com/videobyindia Website: https://indiabrown.co/ Instagram: https://www.instagram.com/videobyindia/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we have with us Dan Ellis, managing director of Townsend Search. He shares his secret to success in retained executive search firm that focuses on accounting and financial services recruitment. KEY TAKEAWAYS FROM THIS EPISODE:  Contingency Model vs Retained Model: The advantages and disadvantages.   The Broken Recruitment Process is wholly at the feet of contingency recruiters.   The Value that a recruiter brings to both the Company and the Candidate. THIS WEEK'S GUEST Dan Ellis is the Managing Director of Townsend Search, a retained executive search firm focusing on Accounting and financial recruitment. He joined Townsend Search Group in 2013 and brings deep business understanding informed by career experience in public accounting and consulting. Prior to joining Townsend Search Group, Dan was a senior professional with two regional public accounting firms,  then joined the Transaction Services Team at Plante Moran and specialized in performing financial due diligence services for acquisitions by private equity funds. Dan has a business administration degree from Western Michigan University and is a registered CPA. For more information, or to get in touch with Dan, check out: LinkedIn: https://www.linkedin.com/in/danieltellis/ Website: https://townsendsearch.com/team/dan-ellis/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, Chans Weber of Agile & Co joins us as he shares how he turned his life around and built a $15,000 loan from his parents into a digital marketing agency that's closing in on eight figures. KEY TAKEAWAYS FROM THIS EPISODE:  Good Sales Systems and Pain Points to Closing a Sales Loop  How to do Agile Marketing  Intent-Driven Marketing vs. Audience Driven Marketing  How Grit is Important when you are doing Marketing THIS WEEK'S GUEST Chans Weber is a serial entrepreneur with over 15 years of experience in the marketing and advertising industries. He founded Agile & Co in St. Louis, Missouri in 2012. With his expertise in inbound marketing, Chans was able to turn his 483 credit score and a $15,000 loan from his parents into a digital marketing agency that is closing in on 8 figures in annual revenue.  Chans’ background in finance, marketing, and online technology has allowed for the success of Agile & Co’s data-driven marketing approach which sets them apart from competitors.  For more information, or to get in touch with Chans, check out: LinkedIn: https://www.linkedin.com/in/chansweber/ Facebook: https://www.facebook.com/chans.weber Website: https://cbweber.com/ Company Website: https://agileandco.com/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, Karen Mendoza of D-BOX Technologies joins us as she shares how working with prominent Japanese multinational video game company, Nintendo developed her ability to innovate consumer experiences. KEY TAKEAWAYS FROM THIS EPISODE:  What is Haptics Technologies  Challenges of Drawing Innovative Products from a Recognizable Brand vs an Unrecognizable Brand   How to Bring Product Innovation to a Market in a Market that Seems Reluctant to Change Tips for Launching a Brand Successfully THIS WEEK'S GUEST Karen Mendoza is the VP of Sales at D-BOX Technologies, the world leader in haptics and immersive motion technology. She is a graduate of UCLA and has an MBA from Pepperdine Graziado Business School. She serves as a Board Member at Legendary Shift LLC, a human connection company with a portfolio of brands like GameTruck Licensing and Bravous Esports to name a few. Prior to Legendary Shift, Karen spent a decade and a half at Nintendo, the global gaming giant, and helped launch several console and portable hardware systems, as well as hundreds of software games and accessories.  For more information, or to get in touch with Karen, check out: LinkedIn: https://www.linkedin.com/in/connected2k/ Twitter: https://twitter.com/thekarenmendoza Website: http://www.kollectivemindsagency.com/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome the Chief Revenue Officer of cybersecurity vendor Perimeter 81, Ohad Mandelbaum as he shares his secrets and strategies for growing start-ups into multi-million dollar companies KEY TAKEAWAYS FROM THIS EPISODE:  Hallmarks that Startups need have a Robust go-to Market Strategy  The Hypergrowth of Start-up Companies  Strategies that you have developed to get technology from one country and be able to share it with the world THIS WEEK'S GUEST Ohad Mandelbaum is the Chief Revenue Officer of cybersecurity software vendor Perimeter 81. He is a Bio Technology Engineering graduate of Ben Gurion University and received his International Executive MBA from the Kellogg School of Management. He has spent the last sixteen years building technology companies in areas such as medical diagnostics, laser treatments, and neurostimulation for the last three and a half years leading sales and revenue operations for cyber vendor Perimeter 81. He has worked in North America, Latin America, Africa, Europe, and the Middle East, and has overseen double and triple-digit growth for high-growth startups ranging from $1M to over $100M in revenue. For more information, or to get in touch with Ohad, check out: LinkedIn: https://www.linkedin.com/in/ohad-mandelbaum/ Facebook: https://www.facebook.com/ohad.mandelbaum Website: https://www.perimeter81.com/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome, Caleigh Bell, the founder, and CEO of All Things Podcasting, as she talks about how to turn your passion into a profitable podcast. KEY TAKEAWAYS FROM THIS EPISODE:  Business Advantages of Starting a Podcast  How to Monetize a Podcast  Key Strategies to Grow your Audience  How to Map out your Intro, Outro, and Trailers THIS WEEK'S GUEST Caleigh Bell is the founder and CEO of All Things Podcasting, a podcast agency that provides business owners a 1 stop shop for all of their podcasting needs. They handle all aspects of podcasting- launches, monetization, production, management, promotion, guest management, pitching you to be a guest, and even repurposing your podcast into YouTube videos, blog posts, emails, and more social content than you can imagine! We do all of the work and strategize so that our clients can focus on creating amazing content for their audience! For more information, or to get in touch with Caleigh, check out: LinkedIn: https://www.linkedin.com/in/caleigh-bell/ Mastermind Link: https://bit.ly/macromarketingmastermind Facebook Group: facebook.com/groups/atpodcasting Podcast guesting Free Mini-Course: https://allthingspodcasting.thrivecart.com/land-podcast-guest-spots-mini-course/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome the Chief Marketing Officer of cybersecurity vendor Perimeter 81, Gily Netzer as she shares some understandings of the world of public relations. KEY TAKEAWAYS FROM THIS EPISODE: B to H Relationships (Business to Human). The benefits of transitioning from working in big enormous companies to working with start-ups Business and Emotional drivers to get the whole customer setting. THIS WEEK'S GUEST Gily Netzer is the Chief Marketing Officer of cybersecurity vendor Perimeter 81. She has almost twenty-five years of experience in international marketing and marketing leadership to the hi-tech and Cybersecurity space and is an authority in Building multinational teams, establishing new technology categories, forming a marketing machine, market leadership and influencer marketing to drive 50%+ of the business and consistent growth YoY. Her track record includes marketing leadership roles in startups such as Perimeter81, Cymulate, Illusive Networks (of Team8) and global brands, including Symantec, Sandisk, and Elbit. She is a passionate advocate for diversity and women in technology. She is a member of the Forbes Communication Council, a contributor to publications such as Forbes, Help Net Security, CyberSecurity Ventures, IT Toolbox, etc, and is also one of the few CMOs that can claim to have served in an F-15 squadron. For more information, or to get in touch with Gily, check out: LinkedIn: https://www.linkedin.com/in/gilynetzer Facebook: https://www.facebook.com/gily.netzer YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome a PR strategist and consultant, Kristin Spiers as she shares some understandings in the world of public relations. KEY TAKEAWAYS FROM THIS EPISODE: Catalyst for the vision – what does it mean? What’s a newsworthy content? Top three tips to have successful PR THIS WEEK'S GUEST Kristin Spiers is an international PR-strategist and consultant who helps startups, small businesses and large corporations get featured in the media. Raised Norway, Kristin has an MA in media studies from the University of Oslo and started her career as a journalist and now has more than 15 years experience working in PR in both the corporate and small business worlds, and also spearheaded PR for a top international PR-agency. Now living in the UK, Kristin helps businesses of all sizes attract the attention of the right media to accelerate their marketing and business objectives. For more information, or to get in touch with Kristin, check out: LinkedIn: https://www.linkedin.com/in/kristineldnes/ Facebook: https://www.facebook.com/spierskristin YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome an LGBTQ+ leader, writer & global keynote speaker, Arthur Woods as he talks about the diversity in the workplace. KEY TAKEAWAYS FROM THIS EPISODE: DEI in the workplace - Diversity, Equity and Inclusion The advantages of having a more diverse workforce Top three tips to be successful in diverse hiring THIS WEEK'S GUEST Arthur Woods is a social entrepreneur and LGBTQ+ leader, working at the intersection of equity, inclusion and technology. He was named to Forbes 30 Under 30, and 40 Under 40 by BEQ. He is the author of the national best-selling book, Hiring for Diversity; he is a global keynote speaker, having delivered 3 TEDx talks; and has contributed to Harvard Business Review, FastCompany and Forbes. For more information, or to get in touch with Arthur, check out: LinkedIn: https://www.linkedin.com/in/arthurwoods Website: mathison.io and arthurwwoods.com Twitter: https://twitter.com/ArthurWoods YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome a business coach, Lori Konkler as she talks about making effort on building a brand effectively. KEY TAKEAWAYS FROM THIS EPISODE: The formula for success The common problems every business owner faced Lessons that any entrepreneur can do THIS WEEK'S GUEST Lori Konkler is the CEO & founder behind The Xennial Traveler Company, a consulting business with one simple goal: helping her clients become confident business owners, inspirational leaders, and the “go-to” person in their field. Back in 2016, she ditched her 9-5 corporate job as a Director of Sales & Marketing for Aramark - a Fortune 500 - to seek out a new life of freedom working on her time, at her pace, on her terms from anywhere in the world. Since then, Lori has been riding the entrepreneurial roller coaster and taking notes along the way. She invested everything she had into making 4 online businesses successful while discovering the one formula that helped them thrive. Now through her elite coaching programs, marketing agency, and consulting services, she helps entrepreneurs step into the next level of their remote business growth. For more information, or to get in touch with Lori, check out: LinkedIn: linkedin.com/in/lorikonkler Website: eventsinstcroix.com and thexennialtraveler.com/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome a Course Launch Copywriter, Nami Clarke as she gives some tips on how to have a successful Course Launch business. KEY TAKEAWAYS FROM THIS EPISODE: The key challenges faced by clients The recommended methodology when starting up course business How to overcome imposter syndrome Tips to be successful in creating or selling a course THIS WEEK'S GUEST Nami Clarke refined her magic toolkit of copywriting, sales, and content strategy running a photography studio for 10 years in one of Melbourne’s fancier postcodes. Today, through her workshops, signature course and 1:1 support - she helps digital course creators worldwide create more profitable launches with less stress. Nami's work has been featured in Mamamia, Elephant Journal, Huffington Post, and more... For more information, or to get in touch with Nami, check out: LinkedIn: linkedin.com/in/nami-clarke-website-copywriter Website: namiclarke.com https://docs.google.com/document/d/1sMvqJ64AegkL1ywGzOwukdyk57Nml4pk7uezl3lmMl8/template/preview YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome the Founder and GP. of Rain Capital, Chenxi Wang as she shares some backgrounds about start-up businesses. KEY TAKEAWAYS FROM THIS EPISODE: Determining the right start-up to invest in The advantages of working with the Venture Capital industry The right resources to be considered credible in Venture Capital Top three tips to successfully raise funds THIS WEEK'S GUEST Dr. Chenxi Wang is the General Partner of Rain Capital, a venture capital firm specialising in early stage technology investments. She is the former VP Research of Forrester, a former professor at Carnegie Mellon, Winner of the 2019 Women Investor award, Women of Influence - SC Award. She sits on the boards of several software startups and early stage businesses and is a renouned advocate for equality and diversity in the high tech field. For more information, or to get in touch with Chenxi, check out: LinkedIn: https://www.linkedin.com/in/chenxiwang88/ Website: https://www.raincapital.vc/ Twitter: https://twitter.com/chenxiwang YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome a digital marketer, Mick Smith as he talks about the importance of Digital Marketing. KEY TAKEAWAYS FROM THIS EPISODE: Determining which area of business should focus on Low cost yet high-impact strategies to market a business Three tips to be successful in digital marketing THIS WEEK'S GUEST Mick Smith is a digital marketer, executive, podcaster, voice actor, and recovering academic. He has a PhD from UCLA and specializes in helping companies transform their business dreams to reality. He partners extensively with companies such as Google, Adobe, Microsoft, Hubspot and many more ,and has over 78 publications to his credit! For more information, or to get in touch with Mick, check out: Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narrative Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do you want a free competitive analysis for your business? Let me know at: Complimentary Competitive Analysis by Mick Smith Website: https://www.wsiworld.com/mick-smith LinkedIn: https://www.linkedin.com/company/wsi-smith-consulting/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome former Coca Cola executive and marketing influencer, Paige Arnof-Fenn as she shares her playbook on brand building, market research and online marketing.  KEY TAKEAWAYS FROM THIS EPISODE:  Primary solutions to the common problems faced by companies when building their brand  Why do business owners need to make time for market research?  The accurate questions to ask when doing market research  THIS WEEK'S GUEST Paige Arnof-Fenn is a Marketing Influencer on SavvySME. She is a former marketing executive at Coca Cola, has an MBA from Harvard and is the founder & CEO of global marketing and branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, venture-backed startups as well as non profit organizations. She is a popular speaker and columnist who has written for Entrepreneur and Forbes.  For more information, or to get in touch with Paige, check out:  LinkedIn: https://www.linkedin.com/in/paigearnoffenn/  Website: http://mavensandmoguls.com/  YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we revisit some of the best legal and financial suggestions that our guests have given. Jamie Barlett Episode 67: https://open.spotify.com/episode/2zZ4mzl6D9zFoKB4of3qfs?si=miMdIisoRairK2yjGXVgMA Jamie Barlett is the Founder, President and CEO of Polypay, a leading payments processing provider. Rocky Lalvani Episode 49: https://open.spotify.com/episode/1mCq3y8A9DDdvDCcMtyQr7?si=aimPdpo7QdW1DTHK6he3sw Rocky Lalvani serves as a Chief Profitability Officer for small business owners on a fractional basis and helps them transform their business from a cash-eating monster into a money-making machine. Jason Oswald Episode 47: https://open.spotify.com/episode/0KrHpKDtB3NtExQe8lCTcE?si=SGcARfR6Q9y04NI7f-KsnA Jason Oswald is a Serial Entrepreneur who has dedicated his life to helping people break free from debt and credit chains. Over the past 20 years, he has helped thousands of people break free from debt. Michael Yasny Episode 42: https://open.spotify.com/episode/2PTHD3j8Ycui6Iy3HLIBqD?si=J13tN9Q2QxiDnFUFeMPXRA Michael Yasny has specialized in alternative financing since 1990, focusing on small business financial solutions and business plan advice. Nicolene Elhadad Episode 54: https://open.spotify.com/episode/3aBkkI1re3Naxp7XcUedlh?si=8_nKSv98SHeZ7Vkt1gywPg Nicolene Elhadad is a specialist in building franchise businesses. She is the proud owner of several six and seven-figure businesses in various different sectors. Mariam Tsaturyan Episode 59: https://open.spotify.com/episode/4QxW5zodLvcAiVOYMKiyAW?si=5CUNTchXSESh043X1FCMrg Mariam Tsaturyan is a Trademark, Copyright, and Contracts attorney. She is passionate about helping entrepreneurs create and scale their businesses by making sure they are legally protected and compliant.

In this week’s episode, we revisit some of the best advice that our guests have given about how to market your business.  Hannah Pobar  Episode 50: https://open.spotify.com/episode/78Q5oXnkfSbRcf1cjuA74Z?si=kERTulC3SHSz3DdXd_iy2w  Hannah Pobar built a cult creative brand platform generating over $4,000,000+ in reservation requests organically, without ads or paid marketing, and has been featured in Forbes, Business Insider, Dwell Magazine, and more.  Phil Hughes  Episode 64: https://open.spotify.com/episode/0dTv5Ix0ASKPIuRrY6XU9T?si=s7Q_0dZCTFGhDDSow6P1Dw  Phil Hughes is an entrepreneurial Software Developer who was frustrated with how long it took to review digital marketing analytics and decided to see if he could solve the headache himself, and as a result, his flagship product Elementary Analytics was born.  Jacqui Money  Episode 62: https://open.spotify.com/episode/5t0dMu4TAK30hXJZPt9pY5?si=iZe6uRFxQwm38O54PezZVg  Jacqui Money is a South African entrepreneur who specializes in helping her clients simplify, design and automate systems to save time, drive more sales and scale their profits.  Deasha Waddup  Episode 48: https://open.spotify.com/episode/1tgouz6MsapwZAxWFGD0BC?si=xsdCWXRNRpmbEkCmswf72g Deasha Waddup specializes in scaling businesses through Facebook Groups. She was shortlisted by Digital Women as the Freelance Social media Manager of the year and in 2020 became an international best-selling author when she launched her business and marketing books Permission' and 'She Did It”.  Destini Copp  Episode 46: https://open.spotify.com/episode/1cQFiccKDjFu1uYFyyvdYH?si=3SqlFtmDT4O1uflLz1XWOg  Dr. Destini Copp is a college marketing professor turned online entrepreneur. In 2018 she founded DestiniCorp, to help business owners scale their digital product revenue with automated sales funnels and reduce their reliance on services or freelance work.  Vince Warnock  Episode 43: https://open.spotify.com/episode/0WgzHmqEHFo2JLKWsGTgVU?si=DT7ZY8SYQyGe3DgDI6Vkkw  Vince Warnock is an award-winning Business and Marketing Strategist, coach, author and host of the Chasing the Insights podcast. An ex-radio announcer with over 20 years in marketing and the former CMO of Cigna - one of the world's largest insurers. Vince has been recognized by his peers with numerous awards, and Adobe named him Fearless50, a program to recognize the top 50 marketers in the world.

In this week’s episode, we'll be going back and revisiting some of the best advice that our guests have given in the area of sales and sales leadership BRIAN STONE Full Podcast (episode 05): https://open.spotify.com/episode/5qh2XalEKrI5ByKzC8pQY2?si=tYPkdAanQ-aqCN-godk1lQ Brian Stone is a world-leading global head of sales. He has a track record of scaling Cybersecurity companies from $10 million to over $150 million, having led sales for companies including PhishMe (Cofense), Risklens, Cymulate and NetAbstraction. BOB KRUSE Full Podcast (episode 53): https://open.spotify.com/episode/7BK1GzuYk6GdifjrjnoloL?si=23n3vOpeRoegOnRyKwmG-g Bob Kruse is the CEO and co-founder of seed-funded cybersecurity vendor Revelstoke. He has been a Go To Market leader in cyber security for 20 years. Highlights include playing a pivotal role in taking FireEye (FEYE) public and in the $560m acquisition of Demisto by Palo Alto Networks. GORDON LAWSON Full Podcast (episode 51): https://open.spotify.com/episode/5DwKR7Q5IJsYFGii4MDk6C?si=IL3nyiAjSIejLxLIn4y3Hg Gordon Lawson built a successful sales and sales leadership career in the cybersecurity industry, with organizations such as Pictometry, PhishMe, ReversingLabs and RangeForce. He is currently CEO of a highly disruptive cybersecurity vendor NetAbstraction. AARON ANSARI Full Podcast (episode 65): https://open.spotify.com/episode/4KuuVrHp5ptTuAXGBGDS7z?si=VeDJhiqFRAi37yA3Et_lKw Aaron Ansari is the Chief Revenue Officer of RangeForce, a leading cybersecurity SaaS vendor. Before that he was VP Sales of Cloud Conformity until its acquisition in 2019 by Trend Micro, and Director of Sales for PhishMe where more than doubled its customer base. MARK STRUTNER Full Podcast (episode 66): https://open.spotify.com/episode/0tF0aeQMNQRFcjAswEWzsS?si=gT2j_YUwSUKfc0ZL6a6Quw Mark Strutner is the VP Global Sales of Skyline ATS and formerly VP Worldwide Sales of Lastline, who are now part of VMWare and successfully led sales teams at early stage cyber security vendors.

In this week’s episode, we welcome President at Cann Strategy & Co-Founder at Leafsheets.com, Juliana Whitney as she shares about overcoming challenges in running a business. KEY TAKEAWAYS FROM THIS EPISODE: How Cannabis Industry does help organizations and individuals? The struggles in the Cannabis industry Best remedy to solve when facing problems in licensing How to advertise when social media shuts you down? THIS WEEK'S GUEST Juliana Whitney gained her MBA from UNLV and founded her first business, The J Whitney Group at the age of 26, and is the Founder of Cann Strategy business strategy firm focusing on the cannabis industry, and Co-Founder of leafsheets, a platform helping entrepreneurs with leaner budgets have access to products and information to get them started in the industry. For more information, or to get in touch with Juliana, check out: LinkedIn: https://www.linkedin.com/in/julianawhitney/ Website: https://cannstrategy.com/and https://www.leafsheets.com/ Email: high@leafsheets.com A MESSAGE FROM SIMON On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack.  At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you. Telegram Channel for real time information: English: https://lnkd.in/dqY7X4Ue Spanish: https://lnkd.in/dVCs7qNw German: https://lnkd.in/dVgdD-aG French: https://lnkd.in/dC_cedbc Resources for reputable charities: https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

In this week’s episode, we welcome the President and CEO of Polypay, Jamie Barlett as she talks about important factors in keeping customers in a competitive world. KEY TAKEAWAYS FROM THIS EPISODE: Starting a business by providing a solution Overcoming the phase of establishing one’s self as an entrepreneur The typical problems clients encounter Top three tips to build a successful business THIS WEEK'S GUEST Jamie Barlett is the Founder, President and CEO of Polypay, a leading payments processing provider. She is a graduate of Wellesley College with a degree in English and graduate of Pepperdine University with an Ethics Based MBA. As well as being a self-professed Anglophile, she and has over 15 years experience in HR, technology development, leadership development, consulting and financial services. For more information, or to get in touch with Jamie, check out: LinkedIn: https://www.linkedin.com/in/jamie-barlett-0b8a4116/ Website: https://polypay.com/referralprogram/ Facebook: https://www.facebook.com/PolyPay-100231978348449/ A MESSAGE FROM SIMON On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack.  At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you. Telegram Channel for real time information: English: https://lnkd.in/dqY7X4Ue Spanish: https://lnkd.in/dVCs7qNw German: https://lnkd.in/dVgdD-aG French: https://lnkd.in/dC_cedbc Resources for reputable charities: https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

In this week’s episode, we welcome the VP Global Sales of Skyline ATS, Mark Strutner as he shares some insights about establishing a team.  KEY TAKEAWAYS FROM THIS EPISODE:  The advantages of having work experience from both small and large companies  Important factors to consider in creating a team  The Key things to motivate and get the best of your team  Top three tips to have a successful team and business  THIS WEEK'S GUEST  Mark Strutner is the VP Global Sales of Skyline ATS - the leading provider of advanced technology adoption, utilization and enablement solutions, and formerly VP Worldwide Sales of Lastline, who are now part of VMWare and successfully led sales teams at early stage cyber security vendors including Resolution 1, who were acquired by Fidelis, Veracode, who were acquired by CA, and ArcSight who were acquired by HP and are now part of MicroFocus. Before his time in sales leadership Mark had sales positions with Symantec, IBM and Oracle.  For more information, or to get in touch with Mark, check out:  LinkedIn: https://www.linkedin.com/in/markstrutner1  Website: https://www.skyline-ats.com/  A MESSAGE FROM SIMON On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack.  At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you. Telegram Channel for real time information: English: https://lnkd.in/dqY7X4Ue Spanish: https://lnkd.in/dVCs7qNw German: https://lnkd.in/dVgdD-aG French: https://lnkd.in/dC_cedbc Resources for reputable charities: https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

In this week’s episode, we welcome the Chief Revenue Officer of RangeForce, Aaron Ansari as we discuss the core principles of sales.  KEY TAKEAWAYS FROM THIS EPISODE:  The best approach for doubling your sales number  Key things to look for in a sales team  Tips to start a business  THIS WEEK'S GUEST  Aaron Ansari is the Chief Revenue Officer of RangeForce, a leading cybersecurity SaaS vendor. Before that he was VP Sales of Cloud Conformity until its acquisition in 2019 by Trend Micro, and Director of Sales for PhishMe where more than doubled its customer base. Before his career in sales, Aaron served as Chief Information Security Architect at BMW Financial Services, and held IT security and risk roles at JPMorgan Chase, Cardinal Health and Huntington Bank.  For more information, or to get in touch with Aaron, check out:  LinkedIn: https://www.linkedin.com/in/aaronansari/  RangeForce Community Edition: https://go.rangeforce.com/community-edition-registration A MESSAGE FROM SIMON On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack.  At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you. Telegram Channel for real time information: English: https://lnkd.in/dqY7X4Ue Spanish: https://lnkd.in/dVCs7qNw German: https://lnkd.in/dVgdD-aG French: https://lnkd.in/dC_cedbc Resources for reputable charities: https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

In this week’s episode, we welcome the founder and CEO of PHH Digital, Phil Hughes as he talks about how analytics can help you scale their businesses.  KEY TAKEAWAYS FROM THIS EPISODE:  Why should an organization need to keep track of its analytics?  The key problems with the absence of tracking analytics  Key things to set up analytics successfully THIS WEEK'S GUEST  Phil Hughes is a Computer Sciences graduate of the University of Manchester the founder and CEO of PHH Digital, a powerhouse of digital applications. He's an entrepreneurial Software Developer and Guitar Playing Fisherman with over 14 years of software and IT experience. Having worked as the technical founder of a start-up, Phil was frustrated with how long it took to review digital marketing analytics. So instead of looking for a solution, he decided to see if he could solve the headache himself, and as a result, their flagship product Elementary Analytics was born.  For more information, or to get in touch with Phil, check out:  LinkedIn: https://www.linkedin.com/in/phil-tech/  Website: https://elementaryanalytics.com/  Blog: https://www.philliphughes.co.uk/  A MESSAGE FROM SIMON On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack.  At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you. Telegram Channel for real time information: English: https://lnkd.in/dqY7X4Ue Spanish: https://lnkd.in/dVCs7qNw German: https://lnkd.in/dVgdD-aG French: https://lnkd.in/dC_cedbc Resources for reputable charities: https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

In this week’s episode, we welcome the co-founder of InboxDone.com, Yaro Starak as he explains how you can save time and maximize your efficiency by managing your email inbox.  KEY TAKEAWAYS FROM THIS EPISODE:  The key problems that an email management company deal with The key elements of successful email management  Tips to be successful in email management  THIS WEEK'S GUEST  Yaro Starak is the co-founder of InboxDone.com an email management company. With a team of over 35 people serving a wide spectrum of clients, including restaurants, owners, venture, capitalists, medical professionals, lawyers, real estate agents, and online coaches. Back in 2007, Yaro sold his first company better edit.com, then built an online education company, blog mastermind.com, selling more than $2 million worth of his books and online courses. For more information, or to get in touch with Yaro, check out: Website: https://inboxdone.com/  or https://yaro.blog/  FB: https://www.facebook.com/yarostarak/  A MESSAGE FROM SIMON On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack.  At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you. Telegram Channel for real time information: English: https://lnkd.in/dqY7X4Ue Spanish: https://lnkd.in/dVCs7qNw German: https://lnkd.in/dVgdD-aG French: https://lnkd.in/dC_cedbc Resources for reputable charities: https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

In this week’s episode, we welcome Automation Expert, Jacqui Money as she talks about things to consider when implementing automation in your business.  KEY TAKEAWAYS FROM THIS EPISODE:  How to automate sales and marketing so it runs on autopilot?  The primary mistakes people need to avoid before deploying automation.  Top three tips to be successful when dealing with automation  THIS WEEK'S GUEST  Jacqui Money is a South African entrepreneur who specializes in helping solopreneurs, service providers, and coaches who are ready to scale their online business without hiring a huge team. She has a BA in Business Administration and a post-graduate honors degree in Psychology from the University of South Africa. She is a fourth generation diamond cutter and had a twenty year career in the diamond industry before making a shift and now specializes in helping her clients simplify, design and automate systems to save time, drive more sales and scale their profits.  For more information, or to get in touch with Jacqui, check out:  Website: www.virtualduo.co.za Onboard Like A Pro Workshop: https://www.onboardlikeapro.com/  IG: https://www.instagram.com/virtual.duo/  FB: https://www.facebook.com/virtualduo  LI: https://www.linkedin.com/in/jacquirens/  A MESSAGE FROM SIMON On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack.  At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you. Telegram Channel for real time information: English: https://lnkd.in/dqY7X4Ue Spanish: https://lnkd.in/dVCs7qNw German: https://lnkd.in/dVgdD-aG French: https://lnkd.in/dC_cedbc Resources for reputable charities: https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

The Conference Room welcomes CEO and creator of Skill Builder, Jeff Zigman as he shares some knowledge that incorporates the learning principles he gained from 20 years of martial arts into a remote learning system. KEY TAKEAWAYS FROM THIS EPISODE: Does the environment has an impact on the way people learn Key things that identify an effective learning How different is learning a new skill being better than an existing one THIS WEEK'S GUEST Jeff Zigman has been a tech entrepreneur for 10 years, having been CTO/Director of Software development in numerous tech companies. He is the CEO and creator of Skill Builder - a revolutionary and highly scalable software platform that incorporates the principles he gained from 20 years of martial arts into a remote learning system that has higher absorption and better retention rate than conventional in-person learning. For more information, or to get in touch with Jeff, check out: LinkedIn: https://ca.linkedin.com/in/jeffzigman Website: https://skillbuilder.academy/ A MESSAGE FROM SIMON On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack.  At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you. Telegram Channel for real time information: English: https://lnkd.in/dqY7X4Ue Spanish: https://lnkd.in/dVCs7qNw German: https://lnkd.in/dVgdD-aG French: https://lnkd.in/dC_cedbc Italian: https://lnkd.in/dPzxiSYH Czech: https://lnkd.in/dYi9z386 Resources for reputable charities: https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

International speaker, author, and performance coach Gordon Jenkins returned to The Conference Room to discuss techniques that even the most undisciplined or autonomous person can use to harness the power of accountability to propel their productivity and scale their business. KEY TAKEAWAYS FROM THIS EPISODE: Why is accountability important? Why do people fail to continue their own ‘accountability’? Tips and techniques for people to be self-accountable THIS WEEK'S GUEST We welcome back friend of the podcast, Gordon Jenkins into the Conference Room. Gordon is an executive coach, speaker and international author, he helps entrepreneurs make a real impact and difference both in their professional and personal journeys. Gordon was named alongside Simon Sinek and Jessica Fearnely on the Global Powerlist 200 as one of the biggest voices in Leadership in 2020. In his previous appearance on Episode 31 of the podcast, we talked about how he lived a ‘Covid’ style life for over 17 years, how his book, ‘Network with Purpose’ has become the go-to guide for industry leaders and how he and his trusty sidekick, Banfi The Duck, celebrate the differences we can make to the world around us; but today he's come in to talk about accountability, responsibility and how they can accelerate your personal and business growth. For more information, or to get in touch with Gordon, check out: Website: www.iamgordonjenkins.com Network with Purpose - Transform your skills in 4 simple steps http://bit.ly/4stepnwp available in paperback or ebook 30 ways to make networking feel less like work - this is free https://bit.ly/freenetworkbook Digital version of Airport Eco-system - its my IP about how to build the network of the future, now so to get on the distribution list for this send an email to hello@iamgordonjenkins.com A MESSAGE FROM SIMON On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack.  At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you. Telegram Channel for real time information: English: https://lnkd.in/dqY7X4Ue Spanish: https://lnkd.in/dVCs7qNw German: https://lnkd.in/dVgdD-aG French: https://lnkd.in/dC_cedbc Italian: https://lnkd.in/dPzxiSYH Czech: https://lnkd.in/dYi9z386 Resources for reputable charities: https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/

Setting up your business without protecting your IP is like building a house on land you aren't sure you own. One day someone might take it all away from you. IP attorney Mariam Tsaturyan came into The Conference Room to explain what every business owner needs to do NOW to protect their business. KEY TAKEAWAYS FROM THIS EPISODE: Primary things need to consider in copyrighting an intellectual property The advantages and disadvantages of being protected by a copyright The difference between a copyright and a trademark What would be a reasonable budget for somebody to register a trademark? THIS WEEK'S GUEST Mariam Tsaturyan is a Trademark, Copyright, and Contracts attorney and she works exclusively with entrepreneurs and creatives. Graduate of UCLA and South Western Law School, Mariam is passionate about helping entrepreneurs create and scale their businesses by making sure they are legally protected and compliant. Mariam has her own law firm Mariam At Law and her practice uses cutting-edge technology and strategies to help her clients scale their businesses. For more information, or to get in touch with Mariam, check out: Website: https://mariamatlaw.com/ LinkedIn: https://www.linkedin.com/in/mariam-tsaturyan/ Facebook: https://facebook.com/Mariamatlaw Email: mariam@mariamatlaw.com A MESSAGE FROM SIMON On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack.  At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you. Telegram Channel for real time information: English: https://lnkd.in/dqY7X4Ue Spanish: https://lnkd.in/dVCs7qNw German: https://lnkd.in/dVgdD-aG French: https://lnkd.in/dC_cedbc Italian: https://lnkd.in/dPzxiSYH Czech: https://lnkd.in/dYi9z386 Resources for reputable charities: https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/ - - - - -

Hi, Simon here with a quick message before this week's episode. On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack.  At the time I am recording this message, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you. Telegram Channel for real time information:  English: https://lnkd.in/dqY7X4Ue Spanish: https://lnkd.in/dVCs7qNw German: https://lnkd.in/dVgdD-aG French: https://lnkd.in/dC_cedbc Italian: https://lnkd.in/dPzxiSYH Czech: https://lnkd.in/dYi9z386 Resources for reputable charities: https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/ Podcasting is a great way to reach a wide audience and scale your business, but finding the right podcast - and being the best version of yourself when the record light is on - can be a minefield. Former Jerry Springer Show producer turned Media Consultant, Reena Friedman Watts came into The Conference Room to reveal all. If you want to use podcasting to magnify your brand and showcase your business, this is a must-listen 30 minutes. KEY TAKEAWAYS FROM THIS EPISODE: What makes you a good podcast guest? How different is preparing a guest for a podcast than preparing guests for a TV show? Top three tips for someone to be a successful podcast guest THIS WEEK'S GUEST Reena Friedman Watts is a former tv producer, media expert, and podcast host who breaks down doors and connects you with game-changers. A former producer on the Jerry Springer show, she now hosts her own successful podcast, Better Call Daddy, and is a master at helping senior executives find their voice and showcase their value on TV, Print, social media and podcasts For more information, or to get in touch with Reena, check out: Website: https://bettercalldaddy.com/ LinkedIn: https://www.linkedin.com/in/reenafriedmanwatts/ Facebook: https://facebook.com/bettercalldaddypodcast Instagram: https://www.instagram.com/bettercalldaddypodcast/

In this week’s episode, we welcome the Chief Growth Officer of Taylor Green Media and co-founder of Stone Age Fuel, Chandler Walker as he redefines the landscape of sales, explaining his methodology of selling through compassion.  KEY TAKEAWAYS FROM THIS EPISODE:  Primary differentiators between Chandler’s sales system and the hard-sale tectics of others  The key problems that most salespeople encounter  The changes that have been experienced by using the system  Primary steps in dealing with sales through compassion conversations  THIS WEEK'S GUEST  Chandler Walker is the Chief Growth Officer of Taylor Green Media and co-founder of Stone Age Fuel. He graduated from the university of Nevada Reno with a degree in biochemistry and molecular biology and then established a brick and mortar wellness facility, which he pivoted to an online health practice a year before the COVID lockdowns. Now, after scaling both businesses to seven figures and doing over 3000. Sales consultations. Chandler created compassion conversations, a sales system centered around compassion and care, and he asked the goal to change and redefine the landscape of sales altogether.  For more information, or to get in touch with Chandler, check out:  Facebook: https://www.facebook.com/ChandlerSAF  Instagram: https://www.instagram.com/chandler_saf/  Twitter: https://twitter.com/ChandlerSAF LinkedIn: https://www.linkedin.com/in/chandler-walker/  YouTube: https://www.youtube.com/chandlerwalkersaf  TikTok: https://www.tiktok.com/@chanslogic  Facebook group: Facebook.com/groups/beyondmethod  YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome toxic workplace expert, Lynn Catalano, as she discusses workplace toxicity, narcissistic bosses, and what you can do as a leader to identify and correct a toxic environment.  KEY TAKEAWAYS FROM THIS EPISODE:  How to identify a narcissist  Does working with a narcissist automatically established a toxic environment  What are the hallmarks of a toxic culture  Tips to deal with working with a narcissist  THIS WEEK'S GUEST  Lynn Catalano is a licensed attorney in New York State and has a twenty-year executive career in the non-profit sector. She has a Bachelor of Arts in Psychology from Boston University and continued her education at the University of Buffalo Law School. After a successful career in the non-profit sector, she pivoted into helping people identify the toxicity that’s standing between them and success and develop a plan to thrive. Lynn is the author of the book “Wrecking Ball Relationships: How to Identify, Live With or Leave the Narcissist in Your Life.”  For more information, or to get in touch with Lynn, check out:  Website: http://www.LynnCatalano.com/  Facebook: https://www.facebook.com/LearntoReadtheRoom/  Instagram: https://www.instagram.com/lynncatalanospeaks  YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome serial entrepreneur turned business coach, Terri Ann Richards, as she shares what it takes to achieve ultimate success.  KEY TAKEAWAYS FROM THIS EPISODE:  Terri’s journey from being unemployable to owning more eight successful companies  The common denominators that define success The typical problems every business owner faces  What is the balance myth?  Top three tips to achieve success  THIS WEEK'S GUEST  Terri Ann Richards is a 16-year serial entrepreneur turned business coach she's owned, started, and sold more than eight companies. She's both succeeded, wildly and failed miserably – both in business and in life. She’s the best-selling author and business mentor and works with leaders, professionals, and entrepreneurs in developing the person behind the job title.  For more information, or to get in touch with Terri, check out:  Website: https://terriannrichards.com/ LinkedIn: https://www.linkedin.com/in/terriannrichards/  Instagram: https://www.instagram.com/ta_richards/  YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, franchise queen, Nicolene Elhadad shares her journey as to how she scaled her coffee shop business from one store to over 30 cafes across South Africa, all through a franchise model.  KEY TAKEAWAYS FROM THIS EPISODE:  The advantages of starting a franchise business How any business can scale using franchising  Who has more control over handling the business – the franchisor or the franchisee?  The risks of opening a franchise business  The hallmarks of a good franchisor  The liabilities between the franchisor and franchisee  THIS WEEK'S GUEST  Nicolene Elhadad started espresso cafe when she opened the first store in October 2016 and close to the first million. Within six months and now she has over 30 cafes across Africa, all through a franchise model. In addition, she's the proud owner of several six and seven-figure businesses in various different sectors. For more information, or to get in touch with Nicolene, check out:  Website: https://nicoleneelhadad.com/  LinkedIn: https://za.linkedin.com/in/nicoleneelhadad  Facebook: https://www.facebook.com/theelhadadco  Instagram: https://www.instagram.com/nicolene_elhadad_coaching/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome Bob Kruse, CEO of security automation startup RevelStoke into The Conference Room to discuss how he launched the company from scratch.  KEY TAKEAWAYS FROM THIS EPISODE:  The key characteristics of successful business owners The primary areas any would-be startup CRO needs to know before starting a business  Figuring out how to do to build a team of both sales and non-salespeople  The importance of picking the right investors  THIS WEEK'S GUEST  Bob Kruse is the CEO and co-founder of seed-funded cybersecurity vendor Revelstoke. He was educated at Gonzaga University in Florance, Italy, and the University of Southern California. He has been a Go To Market leader in cyber security for 20 years. Highlights include playing a pivotal role in taking FireEye (FEYE) public and in the $560m acquisition of Demisto by Palo Alto Networks. Now, as co-founder and CEO of Revelstoke Security, Bob is laser-focused on solving a fundamental problem in cyber security today.  For more information, or to get in touch with Bob, check out:  Website: https://www.revelstoke.io/  LinkedIn: https://www.linkedin.com/in/krusebob/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, CEO and Business Startup expert Tammy Johnston came into The Conference Room and gave a masterclass on how to spot and eliminate the avoidable mistakes most businesses make and where to prioritize your efforts to ensure your business is successful.  KEY TAKEAWAYS FROM THIS EPISODE:  Typical problems that make business owners fail  Systems that can be implemented in every business to ensure success  The difference between cash flow and profit  Seven things any business should do to be successful  THIS WEEK'S GUEST  Tammy Johnston is the Hold Your Hand and Kick Your Ass Business Coach. She has been working with Solopreneurs, Entrepreneurs, and Small Business Owners for over 20 years to help them build sustainable and successful businesses. She doesn’t promise a magic bullet (because there is no such thing), but she does teach all the basic, foundational skills you need for your business to survive and then thrive.  For more information, or to get in touch with Tammy, check out:  Website: www.ksabusiness.ca  LinkedIn: thetammyjohnston  Instagram: KSA.Business  YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome the Chief Executive Officer of NetAbstraction, Inc., Gordon Lawson to discuss his approach to business growth, sales leadership, hiring, and managing people both within and outside a sales structure. KEY TAKEAWAYS FROM THIS EPISODE: Key things to look for when hiring a sales team, How being a leader in the military can prepare you for leadership in the private sector Determining whether people are good or not for your team Advice on stepping into a leadership role for the first time Three key tips for successfully managing a business THIS WEEK'S GUEST Gordon Lawson has nearly two decades of experience in the cyber security sector, focusing on global enterprise business development. He is a graduate of the United States Naval Academy and a veteran of the US Navy. After leaving the military he built a successful sales and sales leadership career in the cybersecurity industry, with organisations such as Pictometry, PhishMe, ReversingLabs and RangeForce. He is currently CEO of a highly disruptive cybersecurity vendor NetAbstraction. For more information, or to get in touch with Gordon, check out: Website: www.netabstraction.com LinkedIn: https://www.linkedin.com/in/gordon-lawson-58679710/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, 29-year-old founder and CEO of Home Studio List, Hannah Pobar talks about how she bootstrapped her multimillion-dollar business from scratch, spending ZERO DOLLARS on advertising!  KEY TAKEAWAYS FROM THIS EPISODE:  Growing a seven-figure business without spending money on ads  The key lessons from bootstrapping a business  The key initiatives in marketing and sales that stimulates business growth  The process of building a brand and a community  THIS WEEK'S GUEST  Hannah Pobar is the 29-year-old founder & CEO of Home Studio List, a platform of styled homes available to rent by the hour for photo shoots and film productions, in cities all across the US. With a background in startups, she has built a cult creative brand platform generating over $4,000,000+ in reservation requests organically, without ads or paid marketing. Hannah has been featured in: Forbes, Business Insider, Dwell Magazine and more  For more information, or to get in touch with Hannah, check out:  Instagram: @hannahpobar or @homestudiolist  Facebook: https://www.facebook.com/homestudiolist  Linkedin: https://www.linkedin.com/in/hannah-pobar-09995465 YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, if your business attracts new clients through marketing, over the last 12 months, we've had some of the most incredible experts from all facets of online and offline marketing come into the conference room and this best off is the marketing special. For more information or to get in touch with the guests, and to listen for the full episodes, check out: Bari Mitzmann Full Podcast (episode 25): https://open.spotify.com/episode/7FLRtu3IEx8sOtnxAlGL73?si=Jpw3URr0TLOiN22u8bYCuw Bill McCormick Full Podcast (episode 27): https://open.spotify.com/episode/6lGnVQLhW8MPN7SsrjWPrp?si=KyUXLHfnTTmgQeGsBXu0-g Gordon Jenkins Full Podcast (episode 31): https://open.spotify.com/episode/5N4ZSIKCPG8KzjXp33OUKz?si=uZmJ22mYQXOgTLQSqNfwBQ Justin Nassiri Full Podcast (episode 45): https://open.spotify.com/episode/4S8njicbfgxd5NiB5FiL36?si=Rbvla7x_TVK2-hLlIcwHdw Melanie Wood Full Podcast (episode 40): https://open.spotify.com/episode/4lmtgCvHdHmuqLvm3c5UPB?si=NDZ2OeAITr2hFMkngwd3bA Paige Killian Full Podcast (episode 35): https://open.spotify.com/episode/61v343Fh5Y4DsQDXPIdMYh?si=6BzmBHP3QvSqLsH3F6hRkw Ely Delaney Full Podcast (episode 39): https://open.spotify.com/episode/2WARCIck890dLxfOFLRn4X?si=1_vwGk6XROmkHIMtfHbn7A Kylie Lang Full Podcast (episode 41): https://open.spotify.com/episode/0HtG9St0xQWzchm17AbLJa?si=EKBxcTRkQ1alwqZHrAkNSA Lynn Power Full Podcast (episode 15): https://open.spotify.com/episode/3iEWcpBaswBMh3n6uLojvv?si=CTHYTNhtQjqFpuo1-nu-iA Vince Warnock Full Podcast (episode 43): https://open.spotify.com/episode/0WgzHmqEHFo2JLKWsGTgVU?si=FJJxKkMJQDWI6RtWdr3Ngw

In this week’s episode, we have a very special episode where we'll be looking back at the very best of 2021. We've had an unbelievable first year of the podcast and welcome some extraordinary guests. All of them have given us the most amazing value, actionable tips, and guidance based on the lessons they've learned throughout their career. To listen for the full episodes and for more information of the guest, check out: JONATHAN BAKTARI Full Podcast (episode 01):  https://open.spotify.com/episode/5z0wT8K77zEiFYqLCdS7r9?si=W7ffldLcSeKIWZEF1g7HXQ GEORGE MULDOON Full Podcast (episode 02): https://open.spotify.com/episode/0TTZHSo5S858Vo4cULWTf8?si=sgja3lpCRNSL2ZYwziYElg DAVID LEVINE Full Podcast (episode 26): https://open.spotify.com/episode/1OxeHSBeZT7t5GtPwoFHJy?si=p3_e8pfIRIG0HVm-IaCrDQ TIFFANY TAYLOR Full Podcast (episode 07): https://open.spotify.com/episode/2qI1ZzDp84SRXhmUNr1znJ?si=xMgp_llRQPSrB8qR8M7TkA AMBER DANCY Full Podcast (episode 24): https://open.spotify.com/episode/5XusIkmEMj3LkrHnM4DI3O?si=tmf1Zlq8TbyyE_MhBKgiyQ RAY BLAKNEY Full Podcast (episode 09): https://open.spotify.com/episode/2ybG05FnIRJiL7KME62hfr?si=MRRc8pG_SeOD2NBsBcAijA STEVE LLOYD Full Podcast (episode 11): https://open.spotify.com/episode/1kq8SfYyzJnTm8nNOCoKAw?si=tvkYgIItStaI9x8csq6zCQ JEFFREY HOLST Full Podcast (episode 13): https://open.spotify.com/episode/6mH6fMls9X3y0oPFtDWjFI?si=pCrEZ2wjRkeYdBGk--1e8A COURTNEY JOHANNSEN Full Podcast (episode 21): https://open.spotify.com/episode/7Dy1W3x4TXcBuolGTbzpRX?si=KnWWuO3bSyaaTFlnDczsRQ HEATHER COX Full Podcast (episode 18): https://open.spotify.com/episode/3Lb0Iwp19NhbA2AkFFnmNO?si=Thp3Nq2JQZqcURsJfv2O_A BRIAN STONE Full Podcast (episode 05): https://open.spotify.com/episode/5qh2XalEKrI5ByKzC8pQY2?si=tYPkdAanQ-aqCN-godk1lQ

In this week’s episode, we welcome Chief Profitability Officer, Rocky Lalvani as he shares some key strategies to optimizing your business finances.  KEY TAKEAWAYS FROM THIS EPISODE:  How to design a profitable business  Dealing with unpredictability in how we plan our business  The most common problem every business owners experience.  What the role of a CPA should - and shouldn't - be in your business  THIS WEEK'S GUEST  Rocky Lalvani serves as a Chief Profitability Officer for small business owners on a fractional basis. He is a Certified Profit First Professional and helps business owners implement the system to ensure maximum profitability and maximum cash flow. Rocky helps business owners transform their business from a cash-eating monster into a money-making machine. He ensures your business is always profitable and you - the owner - gets paid.  For more information, or to get in touch with Rocky, check out:  Website: https://profitcomesfirst.com/  LinkedIn: linkedin.com/in/rocky-lalvani  YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome the CEO of Social Treats, Deasha Waddup as she talks about growing your business using Facebook groups.  KEY TAKEAWAYS FROM THIS EPISODE:  Generating clients through Facebook groups  The benefits of having a Facebook group  How to engage people in other groups without crossing the line or breaking the rules  Determining the right groups you should belong to  The primary barriers to monetization in your group  THIS WEEK'S GUEST Deasha Waddup is the CEO of Social Treats, a social media management agency she launched in 2016. Deasha is accredited by Facebook as a Lead Trainer and Associate. Deasha is an approved ManyChat Agency Partner; in 2019 she was shortlisted by Digital Women as the Freelance Social media Manager of the year and in 2020 became an international best-selling author when she launched her business and marketing books 'Permission' and 'She Did It”. Deasha has helped businesses scale to multiple 6 and 7 figures using organic social media strategies, and has perfected a system that she now teaches through her coaching programs which helps her clients to build webinar funnels, membership funnels, and even affiliate marketing funnels all utilizing organic strategies, in particular Facebook Groups, to drive leads for high ticket items in a wide variety of industries spanning everything from wellness to real estate and lots in between.  For more information, or to get in touch with Deasha, check out:  Facebook: https://www.facebook.com/deasha.waddup  Website: https://deashawaddup.com/  LinkedIn: linkedin.com/in/deashawaddup  Instagram: socialtreats  Do you want to build a profitable Fb Group Join the FREE challenge:  www.deashawaddup.com/fb-groups  YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0 2GVKS7vkGlV5aOzhHBaU

In this week’s episode, we welcome a serial entrepreneur, Jason Oswald as he discusses business credit and how it can be improved.  KEY TAKEAWAYS FROM THIS EPISODE:  The four C’s that every business owner needs  How to achieve financial freedom  Building up a strong business  How to start building credit  Three tips to successfully build business credit  THIS WEEK'S GUEST  Jason Oswald is a Serial Entrepreneur who has dedicated his life to helping people break free from debt and credit chains. Over the past 20 years, he has helped thousands of people transform their financial and personal lives and has helped countless individuals start and scale businesses of their own. His belief is that business owners need 4 C's to be Successful and recently co-created the 2X Credit System, the Ultimate Source for Business Credit, Cash Funding & Coaching to help businesses greatly improve their chances of success.  For more information, or to get in touch with Jason, check out:  LinkedIn: https://www.linkedin.com/in/jason-oswald-a14756165/  Facebook: https://www.facebook.com/jason.oswald.14/  contact: jason@2xcredit.com  Free Business Credit Report, that shows business owners how to access hundreds of thousands in Funding to grow their business: www.FreeBizCreditReport.com  Our Affiliate program: www.2XAffiliates.com  YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome a marketing professor turned online entrepreneur, Dr. Destini Copp, as she discusses the keys to successfully launching your online business, the pitfalls, and the possibilities.  KEY TAKEAWAYS FROM THIS EPISODE:  How to launch an online business?  The key mistakes when starting a business and how to avoid them  How much time and resources should you be ready to invest?  Top three tips for someone to be successful  THIS WEEK'S GUEST  Dr. Destini Copp is a college marketing professor turned online entrepreneur. She has a doctorate in Business Administration and Marketing from Argosy University and has worked in both the corporate world including BellSouth (now AT&T) and the startup world. In 2018 she founded DestiniCorp, to help business owners scale their digital product revenue with automated sales funnels and reduce their reliance on services or freelance work. She is the host of The Course Creator’s MBA Podcast and the bestselling author of Launch your Online Course Business in 90 Days or Less.  For more information, or to get in touch with Destini, check out:  Website: https://destinicopp.com/  LinkedIn: https://www.linkedin.com/in/destinicopp/  Facebook: https://www.facebook.com/destinicopp  Free resources & training: https://destinicopp.com/social-media  #1 Best Selling Book: https://destinicopp.com/book  YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome CEO of Captivate.ai and serial entrepreneur, Justin Nassiri as he shares some awesome content hacks.  KEY TAKEAWAYS FROM THIS EPISODE:  Primary way curating a content  To stay top of mind with your audience  How easy can somebody produce meaningful content on a consistent basis  Three actionable tips to have a successful engagement on your social media  THIS WEEK'S GUEST  Justin Nassiri is a serial entrepreneur, funded by Google's Chairman Eric Schmidt, whose products have been used by over 40 Fortune 500 companies and over 50M users. Justin is a marketing technology expert and founder of Captivate.ai, which turns a podcast episode into 3-months of social media content. Justin earned an MBA from Stanford and is a U.S. Navy Veteran with five years of experience onboard nuclear submarines. He has 20 years of business and leadership experience in the tech sector. Justin has been a presenter at South by South West, and at Stanford University and has been featured in Inc. Magazine, TechCrunch, Business Insider and more.  For more information, or to get in touch with Justin, check out: Website: https://beyondtheuniform.org/or visit https://captivate.ai.com/ Linkedin: https://www.linkedin.com/in/justinnassiri Facebook: https://www.facebook.com/fb/justinnassiri Twiiter: https://www.twitter.com/justinnassiri YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome Marketing Strategist, Kristi Mitchell to talk about how data can inform your marketing activity.  KEY TAKEAWAYS FROM THIS EPISODE:  Why marketing is overwhelming  Navigating through the difficulties that comes with marketing  The role of data and analytics in marketing  Primary points to look for when connecting marketing to sales  THIS WEEK'S GUEST  Kristi Mitchell is a Marketing Strategist with an MBA from the Rochester Institute of Technology, over ten years of corporate marketing experience, working in the education and financial services industry. She has a drive for continual learning in her field. She guides her customers to a better way to succeed and prevents the overwhelming of data, analytics, and technology. Kristi offers a Marketing Success Roadmap, Implementation Support, and Ongoing Accountability Sessions to assist entrepreneurs with digital marketing with the aim to scaling their businesses and attracting new clients.  For more information, or to get in touch with Kristi, check out: Website: https://www.kristimitchell.com/  LinkedIn: https://www.linkedin.com/in/kristimitchell/  YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome Business and Marketing Strategist, Vince Warnock as he shares some valuable insights into marketing for scaling businesses.  KEY TAKEAWAYS FROM THIS EPISODE:  What is Code Red?  How the brain works when it comes to decision-making.  Three tips when starting a marketing campaign.  The right approach to marketing is to build up a personal connection with your audience.  THIS WEEK'S GUEST  Vince Warnock is an award-winning Business and Marketing Strategist, coach, author and host of the Chasing the Insights podcast. An ex-radio announcer with over 20 years in marketing and the former CMO of Cigna - one of the world's largest insurers - Vince has founded multiple companies including the Chasing the Insights Academy where he empowers entrepreneurs and business owners to make sense of marketing and grow the business they have always dreamed of. Vince has been recognized by his peers with numerous awards, and Adobe named him a Fearless50, a program to recognize the top 50 marketers in the world.  For more information, or to get in touch with Vince, check out: Chasing The Insights - Book, Podcast and Academy: https://www.chasingtheinsights.com  Book a free strategy call: https://chasingtheinsights.com/  Chasing the Insights Academy: https://chasingtheinsights.com/academy/  Join my Facebook group for entrepreneurs: https://www.facebook.com/groups/chasingtheinsights  Facebook: https://www.facebook.com/chasingtheinsights  Instagram: https://www.instagram.com/chasingtheinsights/ Linkedin: https://www.linkedin.com/in/vdub01/ Twitter: https://twitter.com/vdub01  Clubhouse: vincewarnocknz  Podcast Links: https://podcasts.apple.com/us/podcast/chasing-the-insights/id1528241477  https://open.spotify.com/show/66p2n7EMUmtbSFx2ua68zZ  https://www.stitcher.com/show/chasing-the-insights  https://chasingtheinsights.com/

In this week’s episode, we welcome an alternative finance expert, Michael Yasny as he explains the available options to utilize when growing or starting a business.  KEY TAKEAWAYS FROM THIS EPISODE:  What is alternative financing?  The difference between financing and money  The challenges before and after considering the alternative methods of financing  Tips when starting your business THIS WEEK'S GUEST Michael Yasny has specialized in alternative financing since 1990. He founded an alternative financing advisory business in 2012, focusing on small business financial solutions and business plan advisory – targeting new venture growth and financially distressed companies. Michael’s experiences with alternative financing for small and medium-sized businesses have been even more valuable now, during Covid-19. His expertise and negotiating skills, has helped a number of businesses deal with their landlord, lenders, and suppliers.  For more information, or to get in touch with Michael, check out:  Website: https://www.moneyconsultants.ca/  LinkedIn: https://ca.linkedin.com/in/michael-yasny-85156767  YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome Sales Funnel Strategist and pioneer of the 'Fab Factor', Kylie Lang as she talks about building a sustainable online business that generates income.  KEY TAKEAWAYS FROM THIS EPISODE:  How Kylie became a sales funnel expert The ways to network without relying on social media Defining what a sales funnel really is How to make a killer lead magnet  THIS WEEK'S GUEST  Kylie Lang is a Sales Funnel Strategist and pioneer of the 'Fab Factor'. She works with creative and coaches to grow their email list, get more leads and build a sustainable business that generates consistent income using the power of automated sales funnels. She ran her digital course company for nearly 14 years, fast forward to 2021 and she's had multiple 6 figure launches and seen her email list increase by over 700% by creating highly converting sales funnels. She attributes much of her success to her framework called the 'Fab Factor' that builds an emotional connection with clients and helps them to take that next step.  For more information, or to get in touch with Kylie, check out:  Website: http://kylielang.com/  LinkedIn: https://www.linkedin.com/in/kyliecarlson/?originalSubdomain=uk  Facebook: https://www.facebook.com/fabfactorformula  Instagram: https://www.instagram.com/kyliecarlson.co/  Youtube: https://www.youtube.com/fabfactorformula  YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome an international communication and leadership speaker, Melanie Woods as she shares about dealing with the challenges of public speaking. KEY TAKEAWAYS FROM THIS EPISODE: The primary communication challenges mostly new business owners come up Overcoming impostor syndrome Dealing the feedbacks on social media content THIS WEEK'S GUEST Melanie Wood is an International Communication and Leadership Speaker, Best-selling Author and Founder/Owner of Speaking Styles, an organisation that works with Business Owners, Entrepreneurs, Managers and Leaders to step up, step out and lead with speaking and communication. Melanie is passionate about helping people have a voice that will make an impact and have a ripple effect, transforming hundreds of people’s lives to step into their own power and be seen and heard with confidence. Melanie has been featured on FOX, NBC, CBS, The Boston Herald, and NY Headline. For more information, or to get in touch with Melanie, check out: Linkedin: https://www.linkedin.com/in/melanie-jane-wood-45701b55/ Facebook: https://www.facebook.com/melaniewoodspeakingstyles/ Become The Butterfly: 15 Steps To Make Your Public Speaking A Success Freebie - https://speakingstyles.com.au/public-speaking-download/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome co-founder of purple Knight marketing, Ely Delaney as he talks about discovering the tools, technology, and systems to automate their sales and to go from surviving to thriving in their industry. KEY TAKEAWAYS FROM THIS EPISODE: Working out from passion and networking to building up a company What are the hallmarks that clients desperately need? Primary steps that somebody would need before starting sales automation Email marketing is playing a big part in sales automation THIS WEEK'S GUEST Ely Delaney is the co-founder of Purple Knight Marketing who helps entrepreneurs discover the tools, technology, and systems to automate their sales, and to go from surviving to thriving in their industry. He has taught thousands of students all over the world as a speaker and trainer, he's the Co-author and Amazon Best Seller of “Marketing Tidbits: 50 Quick & Easy Ways To Grow Your Business”, author of “Networking Tidbits: 25 Ways To Connect, Grow & Succeed Through Networking” and created a best selling training course “Networking Like a Rockstar” which to date has over 1350 students globally. For more information, or to get in touch with Ely, check out: Website: https://elydelaney.com/ Facebook: https://www.facebook.com/ElySpeaks Instagram: https://www.instagram.com/elydelaney/ Twitter: https://twitter.com/elydelaney/ The Go Giver by Bob Burg: https://www.amazon.com/Go-Giver-Little-Story-Powerful-Business/dp/0241976278/ref=sr_1_2?crid=3238ISM3P21CD&dchild=1&keywords=the+go+giver+book+paperback&qid=1632434750&sprefix=the+go+giver%2Caps%2C216&sr=8-2 YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome the founder and CEO of B2B digital assistance, Patty Rogers as she shares more about automation, delegation, and how to scale the business. KEY TAKEAWAYS FROM THIS EPISODE: The importance of a CRM to store all your prospect’s data  Primary problems and advice when dealing with customers Steps to take when determining whether what or not to automate in your business The preferred method of communication for clients THIS WEEK'S GUEST Patty Rogers is the founder and CEO of B2B Digital Assistance. in 2009 she ditched the monotony of corporate America to create her definition of personal freedom. Her goal is to help small business owners, create more effective and consistent sales through marketing and automation. For more information, or to get in touch with Patty, check out: LinkedIn: linkedin.com/in/pattymrogers Company Website: B2BDigitalAssistance.com Facebook: facebook.com/B2BDigitalAssistance YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome a professional organizer, speaker, and podcaster Paige Killian as she shares her journey on starting a podcast. KEY TAKEAWAYS FROM THIS EPISODE: Was having a teaching experience helpful in starting a podcast – does creating a podcast content the same as formulating a lesson plan The steps to launching a podcast – from being a newbie to having a fantastic number of downloads Choosing a topic that connects you with the audience THIS WEEK'S GUEST Paige Killian is a wife, mom of two, and the founder and CEO of Everything With Style, her professional organization company. Her passion is helping people organize and style their lives and businesses in 3 simple steps, using her 3 E's Philosophy. She is a former elementary school teacher of 13+ years, motivational speaker, author, and podcaster of The Mom’s Organization Motivation Podcast, which is currently ranked in the top 1.5% of podcasts globally. For more information, or to get in touch with Paige, check out: Website: https://www.everythingwithstyle.com/ Instagram: @everythingwithstylemom -  https://www.instagram.com/everythingwithstylemom/ Facebook: Everything With Style Podcast: https://podcasts.apple.com/us/podcast/the-moms-organization-motivation-podcast/id1505770428 Get her 3 E’s Checklist and Free Masterclass to get started organizing and styling your life today! 3 E’s Checklist: https://everythingwithstyle.activehosted.com/f/1?ltclid=5f2db374-783a-4dea-bd3f-52f3a10f0b77 Free Masterclass: http://everythingwithstylemembers.com/masterclass/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome the founder and CEO of HeatherP Solutions, Heather Polivka as she shares some ideas on how to make your business a more productive and more engaging place to work. KEY TAKEAWAYS FROM THIS EPISODE: Employee engagement - it's a key component of a productive business How to make employees feel more engaged with the business  The primary indications of an organization that doesn't have good employee engagement The difference between employee engagement and employee satisfaction What does success really look like? THIS WEEK'S GUEST Heather Polivka is the founder and CEO of HeatherP Solutions, an Employee Engagement consultancy. Heather works with progressive leaders of small and mid-sized businesses to create work environments where people thrive, by addressing workplace culture, breaking down silos, optimizing ways of working, empowering front-line managers, and improving employee engagement. For more information, or to get in touch with Heather, check out: Website: https://www.heatherpsolutions.com/ LinkedIn: https://www.linkedin.com/in/heatherpolivka/                https://www.linkedin.com/company/heatherpsolutions YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome a professional organizer, speaker, and podcaster Paige Killian as she talks about understanding the three philosophies and how they can be applied both to the personal and the professional. KEY TAKEAWAYS FROM THIS EPISODE: Accomplishing things in the simplest way possible would be much easier no matter how busy we are The “Three E’s Philosophy” – Essential, Enhancement, Extras The three E's philosophy helps you stay focused and accomplish the goals without stress Wherever you are, decide what’s the most important thing that's going to help you move forward THIS WEEK'S GUEST Paige Killian is a wife, mom of two, and the founder and CEO of Everything With Style, her professional organization company. Her passion is helping people organize and style their lives and businesses in 3 simple steps, using her 3 E's Philosophy. She is a former elementary school teacher of 13+ years, motivational speaker, author, and podcaster of The Mom’s Organization Motivation Podcast, which is currently ranked in the top 1.5% of podcasts globally. For more information, or to get in touch with Paige, check out: Website: https://www.everythingwithstyle.com/ Instagram: @everythingwithstylemom -  https://www.instagram.com/everythingwithstylemom/ Facebook: Everything With Style Podcast: https://podcasts.apple.com/us/podcast/the-moms-organization-motivation-podcast/id1505770428 Get her 3 E’s Checklist and Free Masterclass to get started organizing and styling your life today! 3 E’s Checklist: https://everythingwithstyle.activehosted.com/f/1?ltclid=5f2db374-783a-4dea-bd3f-52f3a10f0b77 Free Masterclass: http://everythingwithstylemembers.com/masterclass/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome editorial coach Joanne Grant as she brings inspiration and motivates writers to achieve their goals. KEY TAKEAWAYS FROM THIS EPISODE: Getting someone like a gatekeeper can help your book to be published Finding the opportunity to develop your skill and doing what you love to do Making the easiest first manageable step towards the stage you want to take: if you've got that idea, take that first actionable step THIS WEEK'S GUEST Joanne Grant is an Editorial Coach, working with authors to reach their writing goals through powerful, motivating coaching. Joanne has over 18 years of editorial experience honed first at the global best-selling publisher Harlequin best known for their iconic 'Mills and Boon' romance novels, a shock redundancy, the age of 40 may Joanne re-evaluate life from work, which is how she came to set up her own business. For more information, or to get in touch with Joanne, check out: Website: https://www.joannemgrant.com/ Facebook: https://www.facebook.com/JoanneGrantEditorialCoach/ Twitter: https://twitter.com/JoanneMGrant Calendly link to book a free 15-minute consultation: https://calendly.com/joannegranteditorialcoach/15-minute-free-consultation Writing Emotion:  Writing Workshop, September 30th https://www.eventbrite.co.uk/e/writing-emotion-make-your-reader-feel-writing-workshop-tickets-169631800281 YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome a passionate entrepreneur Dianne Caldwell as she shares that living your passion can have the satisfaction of living with reason and making every single day count. KEY TAKEAWAYS FROM THIS EPISODE: Each individual has a natural talent The key to being able to then channel where you want to work and what you want to do The flow profile test works for traditional businesses as well as entrepreneurs THIS WEEK'S GUEST Dianne Caldwell is a passionate entrepreneur from Australia & is a certified 'Talent Dynamics Flow Consultant' Dianne is married with two adult children & her mission is to help people to live their passion so they can do what they love so it never feels like hard work. Dianne is a 20yr network marketing veteran & reached the top level of 'Diamond' to earn her the nickname 'Diamond Di'. Dianne believes strongly that we should 'LIVE BY CHOICE NOT BY CHANCE' & has a mission to help people do just that. For more information, or to get in touch with Dianne, check out: Linkedin: www.linkedin.com/in/dianne-caldwell-91bb8618 Join Facebook Group: ‘ Live the Passion’:   https://bit.ly/3io2F4ZLivethePassion Website: www.livethepassion.com.au Calendly Link for FREE 30min ‘Clarity Call’:   https://calendly.com/talentdynamics/30min YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome a career transformation and mindset coach Paige Mitchell to discuss profession satisfaction methodologies that are intended to assist with getting clarity in your ideal job. KEY TAKEAWAYS FROM THIS EPISODE: The top five signs that you are burnout Coaching has a completely different approach Every business owner has their own story and process In what context positivity can be toxic THIS WEEK'S GUEST Paige Mitchell is a former behavioral health counsellor turned Career Fulfillment Coach, motivational speaker, and mental health advocate. She helps people in their 20's and 30's overcome burnout and overwhelm in the workplace - by guiding them to start living their lives according to their values. Paige earned her Master’s in Counselling and is a Board Certified Life Coach. Her strong background in clinical psychology over the years has helped her make the switch from therapist to a career coach as she implements strategies that help people become more accountable and start taking action now, no matter how small. She challenges her clients to focus on what really matters most in their lives and guides them to find careers that positively impact their relationships, mental health, and self-esteem. For more information, or to get in touch with Paige, check out: LinkedIn: https://www.linkedin.com/in/paigemitchellcoach/ Website: https://www.paigemitchell.coach Burnout Handbook: https://burnouthandbook.paigemitchell.coach/ Facebook Business Page: https://www.facebook.com/PaigeMitchell.Coach/ Instagram: https://www.instagram.com/paigemitchell.coach/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome executive coach Gordon Jenkins as he talks about making a real impact and difference both in their professional and personal journeys. KEY TAKEAWAYS FROM THIS EPISODE: Simply be your best. Considering development is unique - we construct the organization of things to come now. People are fascinated about what you do It's on their network and their people that tells me what they're like straight away THIS WEEK'S GUEST Gordon Jenkins is an executive coach, speaker, and international author, he helps entrepreneurs make a real impact and difference both in their professional and personal journeys. Gordon has lived a ‘Covid’ style life for over 17 years, leading him to network, grow and perform away from the traditional way of thinking. Today his book, ‘Network with Purpose’ has become the go-to guide for industry leaders who want to distinguish themselves from competitors by networking and growing in a way that suits them. With his trusty sidekick, Banfi The Duck, Gordon has an innate knack for recognizing and celebrating people’s individuality. Network with Purpose - Transform your skills in 4 simple steps http://bit.ly/4stepnwp, available in paperback or ebook 30 ways to make networking feel less like work https://bit.ly/freenetworkbook - this is free Then I'm launching a digital version of my Airport Eco-system - it's my IP about how to build the network of the future, now so to get on the distribution list for this send an email to hello@iamgordonjenkins.com For more information, or to get in touch with Gordon, check out: LinkedIn: https://au.linkedin.com/in/businessexecutivecoach Website: www.iamgordonjenkins.com Lungitude Foundation: http://www.lungitude.com.au Portfolio: https://linktr.ee/iamgordonjenkins YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome a coaching entrepreneur Jay Williams as he shares how to boost one’s motivation and be unstoppable in pursuit of the life & business you want. KEY TAKEAWAYS FROM THIS EPISODE: Realizing business is not that easy but using my grit, my determination, and try to make it work Discussing motivational maps – what it really is? NLP is the study of success in which people model others' behavior and speak their language The need to evaluate what's important to you before building a business THIS WEEK'S GUEST Jay Williams is a Speaker/Podcast Owner/ and Mindset and Performance Coach who helps Entrepreneurs & Business owners To Break Free Of Mental Blocks So They Can Create More Freedom, Income & Impact. He spent nine years with the Royal Air Force, where he attained the rank of Corporal. Over the last 3 years, he’s worked with hundreds of clients through his training, 1-2-1, and Group Coaching. Jay is one of the very few people in the world to be trained in Motivational Maps & Neurolinguistic Programming. For more information, or to get in touch with Jay, check out: LinkedIn: https://uk.linkedin.com/in/jaywilliamsmindsetcoach Websites: http://jaywilliamscoaching.com/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome a Celebrity Makeup Artist, Entrepreneur, CEO, Writer, Blogger, and Mother, Christina Flach as she shares her accounts of accomplishment and gives motivation to other people. KEY TAKEAWAYS FROM THIS EPISODE: Getting a decent strategy - pay attention to individuals that have been in the business Using the available tools that can help your company Balancing life to survive a day doing what is needed and wanting to do THIS WEEK'S GUEST Christina Flach is a Celebrity Makeup Artist, Entrepreneur, CEO, Writer, Blogger, and Mother. She brings more than 20 years of experience to the fashion industry having worked in commercial print, advertising, fashion, beauty, TV, and film. She uses her knowledge of beauty and fashion to create and perfect new lip, eye, and face products. In addition, Christina contributes beauty tips to magazines, podcasts, and blogs, she is a Sepsis awareness advocate, grief expert as well as running her own blog, Love, Life, Laugh, and Lipgloss. For more information, or to get in touch with Christina, check out: LinkedIn: https://www.linkedin.com/in/christina-flach-1185825 Websites: http://www.prettygirlmakeup.com Portfolio: http://www.christinaflach.com Sepsis Alliance: https://www.sepsis.org/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome a leading design studio and brand strategy consultant Amanda Guerassio as she talks about the importance of strategic branding on one’s business. KEY TAKEAWAYS FROM THIS EPISODE: Brand Strategy – what and how does it communicate to your business? Developing the design to make sure you’re in line with your core idea The connection between your target audience and your business THIS WEEK'S GUEST Amanda Guerassio is the founder and CEO of Studio Guerassio, a leading design studio and brand strategy consultancy based out of Austin, TX. She has been an independent designer for 15 years and received my BFA in Graphic Design in 2006. She believes that pretty design and strategic design aren’t mutually exclusive. Well-thought-out branding can start your business off on the right foot, or give it new life. For more information, or to get in touch with Amanda, check out: LinkedIn: https://www.linkedin.com/in/amandaguerassio Website: http://www.studioguerassio.com Instagram: http://instagram.com/studioguerassio YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this week’s episode, we welcome LinkedIn and Social Selling expert Bill McCormick into The Conference Room to discuss the good, the bad, and the downright ineffective of selling on LinkedIn. In one of our most value-filled episodes, Bill walks us through an effective strategy for building relationships on LinkedIn, and what peach ice cream can tell you about your social selling strategy! KEY TAKEAWAYS FROM THIS EPISODE: Building and providing real value is what social sales all about The do’s and don’ts when using the platform Finding the right context to connect with someone on LinkedIn Exploring different things leads you to discover what really works on your network THIS WEEK'S GUEST Bill McCormick discovered the power of LinkedIn and social selling when he and his wife started their advertising specialty company in 2016. With only a handful of clients, he quickly became a student of social selling, discovering how to find leads and generate sales. Now, Bill’s passion is to take what he’s learned and pass that on to those in sales, helping them leverage LinkedIn to build stronger relationships, making connections from the digital space to the face-to-face. Bill is the CSO of Social Sales Link as well as a member of The Sales Experts Channel where he co-hosts a weekly show, Making Sales Social which will be released as a podcast in the very near future. For more information, or to get in touch with Bill, check out: Links: website socialsaleslink.com Membership page: socialsaleslink.com/store LinkedIn: https://www.linkedin.com/in/billmccormicksocialsaleslink/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this episode, we welcome David Levine, the founder and former CEO of Digital Bridge, an award-winning computer vision and machine learning company who shares his journey from how a conversation with his wife led to him starting up a technology business, scaling it, and ultimately achieving a successful exit.  KEY TAKEAWAYS FROM THIS EPISODE: How to turn a problem - and the drive to solve it - into a viable business. When you are running a business, there are no excuses. You can - and must - do anything! The role of a CEO is four full-time jobs!  Have belief and confidence in yourself. No matter what problems will come your way, figure out how to solve them. Focus on the next step; don't worry about what is going to happen in three moves time. THIS WEEK'S GUEST David Levine is the founder and former CEO of Digital Bridge, an award-winning computer vision and machine learning company. He graduated from Manchester University and has worked for companies such as I-TIS and HP where he was in the Office of the CTO.  For more information, or to get in touch with David, check out: LinkedIn: https://www.linkedin.com/in/davidjblevine YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this episode, we welcome social media consultant, podcast host and Influencer Bari Mitzmann to one of our most value-packed episodes. Bari shares her passion for creating compelling stories and authentic content to help businesses scale their brands and their revenue.  KEY TAKEAWAYS FROM THIS EPISODE: Authenticity is all-important! Living your life on social media can build up a following, but be authentic. Always prioritize your real-life over your virtual life. Know where to draw boundaries and keep to them.  Be transparent with the paid business collaborations, and make sure they are consistent with your brand.  If you want to hire an influencer, do your research on their audience, reach and brand to make sure its a fit with yours. THIS WEEK'S GUEST Bari Mitzmann is a social media consultant, Instagram influencer, and host of the popular podcast Woman of Valor. She believes the antidote to many 21st century problems facing modern women is having more meaningful connections. Her content aims to facilitate conversations where women can feel safe, heard, and encouraged. Bari is a wife, mother of two, and content creator who partners with women of all backgrounds to provide personal growth support. Bari holds a BA in Psychology, a Master’s in Education and is available for personal coaching and public speaking. For more information, or to get in touch with Bari, check out: Website: https://barianna.com Instagram: https://www.instagram.com/barianna Podcast: https://thewovlife.com LinkedIn: https://www.linkedin.com/in/barianna YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

In this episode, we welcome the amazing Amber Dancy, a Systems Strategist who helps business leaders maximize their efficiency by establishing repeatable processes and systems. It sounds complicated, but Amber makes it easy! KEY TAKEAWAYS FROM THIS EPISODE: The primary impact is getting the Visionary business owner back into their zone of genius  What symptoms to look for that suggest you need to work with a system strategist.  What makes some business owners say no to a system strategist  Some actionable strategies you can implement today to systematize your business  THIS WEEK'S GUEST Amber Dancy is an Operations and Systems Strategist with a passion for solving problems and implementing systems. Her passion is helping entrepreneurs discover freedom in their businesses. After almost 15 years of working behind the scenes, she's seen firsthand what makes or breaks a business (no matter the type!). Hands down, the key to success = Systems. Amber is a multi-passionate leader who's known for holding together the pieces, no matter how much ‘stuff’ hits the fan. She is often described as “the glue that holds the business and team together”. Amber loves systems, people, and learning new things. She loves figuring out how things work (tech or people) and creating solutions. On a more personal note, she's a veteran, military spouse, wife, mom, friend, sister, daughter, ambivert, and empath.  For more information, or to get in touch with Amber, check out: Website: http://hiddenpathsolutions.com LinkedIn: https://www.linkedin.com/in/amberdancy YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0