The Simpler Business Podcast with Marissa Roberts

As entrepreneurs, it's often not just the external challenges that impact our business's success, but also our internal dialogue. The way we think about ourselves and our businesses can profoundly influence our performance and profitability. Making deliberate mindset shifts can be just as important as any other strategic business decision. Today I’m going to share with you three transformative mindset shifts that can help you boost your sales and profits, and put you on a path to a more fulfilling and financially rewarding business journey.

Free resources mentioned in this episode:

Guided meditations

Imposter Syndrome Meditation ✨ EQ Minds

We’re talking about creativity today because creatives are often undervalued and restrained.

People think being creative is a soft skill, a nice thing to do but don’t consider it a business builder - and they’re wrong.

Whether you work for yourself or for a company, your creativity is one of your most powerful assets.

Companies and corporations suffer from high turnover, lack of job ownership and loss of profits because they focus on enforcing how someone else did the job before the new hire and stifling all ability to let employees adjust their job to work better individually, providing higher efficiency, pride in their work and overall happiness with their job. Employees are humans, not machines. 

And for business owners, creativity is a must if you’re looking to stand out and really connect with your customers. The ability to think outside the box can transform your brand, making it more relatable and memorable to your target audience. Embracing creativity leads to innovative approaches to marketing, product development, and customer experience , not to mention increased engagement and loyalty. In a marketplace where consumers are bombarded with choices, letting creativity lead the way is your best strategy to capture attention and drive your business success.

My guest today is on a mission is to inspire and empower Creatives with the tools they need to be successful, and to teach corporations to embrace the creativity of their employees!

Paul Pape is a seasoned artist, designer, and entrepreneur with over 20 years of experience in the creative industry. Paul’s journey began with a passion for education stemming from a need to escape an abusive childhood. Eventually, he found his way to design and fabrication, which led to the creation of thousands of personalised products for clients worldwide. In recent years, Paul has pivoted to empowering fellow Creatives, sharing his expertise and insights to help them transform their passions into successful businesses. As a speaker, educator, and mentor, Paul inspires others to unleash their creative potential and find fulfilment in their personal and professional lives.

Tune in as Paul and I talk about the turning point that made him realise his passion for helping others tap into their creative potential, how he adapts his approach to creativity and empowerment to fit the unique needs of diverse clients, some common misconceptions about creativity in the business world, and how to figure out what to charge when you’re a Creative!

So many of us think owning a business is going to give us better work life balance than a 9-5 or working under someone else, but the reality is many new business owners end up working 24/7, burning out, getting sick, and it’s almost seen as a right of passage for business owners. 

At this point we start to make the necessary changes, but wouldn’t it be nice if we could skip the struggle and simply follow a better path from the start?

If you’re not enjoying your day to day journey of building your business, you won’t be able to fully enjoy or appreciate your results when you do start seeing your definition of success. 

My guest today is on a mission to show entrepreneurs that the possibilities of what they can achieve in life is truly limitless and that the only thing that is stopping them from getting from where they are now to where they want to be, is their mindset & skillset (both of which you have the power to shift). 

Emily-Jane Sarroff is a graduate of Architectural Design, Jay Shetty Certified Life Coach, Business Mentor, social media figure, host of the Empower with Em Podcast, and a 6 figure business owner.

Her goal is to help people build their biz around their dream lifestyle, and not let their business dictate their life. 

Listen in as Em and I discuss why biz owners commonly feel guilt for having fun, some actionable steps to combat that, the importance of having fun in your biz - and the return on investment you get from it!

Are you jumping between marketing strategies without allowing them time to start working?

The allure of new marketing trends can be appealing- you notice someone else doing something you haven’t seen before , perceive them as more successful than you and feel like you should ditch your current strategy and follow theirs instead.

I don’t blame you. We live in a world of instant downloads and short attention spans and constantly chasing the new at the expense of nurturing the now. 

The truth is, most effective marketing strategies are like planting a garden; they require time, care, and consistency to see results. 

Jumping from one approach to another is like uprooting seedlings before they have a chance to grow, leaving you with nothing.

Here's what to do instead!

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Ok business owner, you have honed your skills, perfected your craft, and you're ready to make a real difference in people's lives. 

But there's one catch—you haven't actually started selling your coaching, services or courses because you don’t quite feel like you’re ready yet.

What’s holding you back?

Do you feel like your offers need to be perfect before you can sell them?

I’ve worked with small business owners for years now, and I’ve noticed it’s the same 3 blocks that come up repeatedly when it comes to selling their products and services:

• They think they can’t make offers until their website is perfect
• They don’t have testimonials yet to sell their offer for them
• They’re focused too much on creation and not enough on selling.

Let’s look at each of these in a little more detail.

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How are you feeling right now, as a business owner?

Do any of these resonate with you right now?

“There has to be more to success than just money”

“Owning my own business can be lonely - I miss the support I had when I worked at my regular job”

“I’m showing up and doing all the things but feeling unfulfilled”

“I’ve had some great achievements but they’ve come at a price”

“I’m not sure I can sustain where I’m at in my business, let alone go to the next level.

Running your own business isn’t just about making money. You left the 9-5 to do something you love, to help people, to live and work on your own terms. You’re the heart & soul, the engine of your business, so there needs to be more to it than just leads, sales, and profits if you’re going to feel a sense of fulfilment from it. 

When was the last time you paused and took note of how you’re feeling?

Are you slogging it out trying to get enough clients, deliver the work on time, pay your bills and hopefully make some money for you too.

It might be time to shift focus a little, and give some attention to your personal wellbeing as a business owner.

You can accomplish so much more when you’re feeling good in your body, mind and spirit, and I’ve got the perfect guest to help you with that!

Sophie Jones is a distinguished business coach and breath work facilitator who helps entrepreneurs and professionals overcome limiting patterns that hinder their personal and professional growth.

Sophie faced adversity in her early twenties as a victim of human trafficking. Undeterred, she immersed herself in personal development and hard work, obtaining her real estate license at 23 and becoming a top producer in four different cities within a 12-year time period. 

In 2018, Sophie underwent a transformative shift, redefining her concept of success. Confronting challenges such as alcoholism and workaholism, she embraced sobriety and discovered the profound impact of breath work. This pivotal moment set her on a path to guide individuals with similar experiences.

Sophie specialises in working with outwardly successful individuals – CEOs, creatives, and entrepreneurs – who, despite conventional success, grapple with feelings of unworthiness and self-sabotage. Her approach focuses on internal transformations, helping clients achieve success from within. Sophie's no-nonsense personality creates an environment conducive to openness, facilitating significant transformations for her clients. 

Listen in as Sophie and I discuss why healing is necessary when growing your business, how breath work cultivates self-trust, what was it like building 5 businesses, her advice for someone just starting out, and the best way to realign with your purpose and power when going through hard time in life or business!

We talk about online courses a LOT here on the podcast because they’re such a game changer in your business when it comes to increasing your cash flow and freeing up your time.

Passive in my experience applies to everything once it’s all set up and working - you’ve created your product, you have a sales & delivery process set up for it, and you have a marketing strategy that actually converts.

So it’s not completely effort free, but it’s so much freer and easier than filling your week with 40 hours of on one on one coaching or services! I recommend adding an online course to pretty everyone I work with.

So what’s the best way to SELL your online program and create a RELIABLE passive income stream?

Most course creators rely on live launches to sell their course. But they can be quite unpredictable, especially the first few times you do it, and they come with a lot of risk because of their short time frame and “feast or famine” nature. All it takes is one broken link or misaligned message in your launch for profits to tank and the whole thing to flop. That’s a lot of pressure!

Equally, when creators go evergreen the traditional way, their conversion rates plummet, and the dream of passive income feels like it’s moving further out of reach.

What a lot of course creators don’t realise is there’s another way to sell that takes the best of both of these options and leads to predictable passive income and sustainable growth. You can "launch" with a profitable evergreen system and use ongoing, automated customer feedback to dial in your messaging and improve your sales conversions over time.

No more stressing and guessing your way to more course sales. You’ll have audience insights to inform you of where any leaky holes are and how to plug them!

My guest today Abi Prendergast is the creator (and soon-to-be author!) of Day #1 Evergreen -- the automated funnel that's built to convert better every month. 

For years, Abi wrote launch copy for some of the biggest names in the course industry, including Amy Porterfield and Copyhackers. Eventually, the nail-biting pressure of live launches got to her, so she created a system that equips creators to hop off that live launch roller coaster and create a reliable flow of passive income in their business.

If you’ve been struggling with your passive product sales or procrastinating on creating them, or want to move away from live launches without a big drop in cash flow, you’re going to love what Abi has to share!

Listen in as Abi and I chat about the biggest challenge course creators face in 2024, why course creators shouldn't validate their online course before jumping into evergreen, how listeners can collect customer feedback & improve conversions, and what Abi includes in her Day #1 Evergreen funnel to increase conversion rates!

So you’ve been running your service business for a while now, and things are going well! You’ve got a steady stream of clients who are loving what you do, and you’re finding yourself getting busier and busier.

This is usually the point when we solo business owners start to think about what comes next for the business.

We see other business owners get to this point and start to focus on scaling and growing their business by hiring and training team members to help with the workload.

But what if you don’t want to manage a team? What if you’re happy with how things are, and want to bring in great money and help your clients without having to hire and train other people to do it with you? What if you love being a sole trader and want to achieve your business goals but still have a life? What if that one size fits all business framework, actually doesn’t fit with what YOU want?

You can build a simple and sustainable service business that aligns with your lifestyle goals as well as your business ones, and my guest today is going to show you how!

Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business and agency owners to build bs-free businesses that put trust first in everything they do. 

A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She’s the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business. 

I’m excited to have Maggie on the show because the more variety you have with your business model choices, the easier it is to create a business model that’s going to work for you! 

If you’ve listened to the podcast for a while, you already know I’m a big believer in building a business that aligns with your natural strengths, talents and interests. 

When you do what comes naturally to you, when you do what you enjoy and you price your offers well, the whole business experience is smoother. It doesn’t feel like hard work. You enjoy showing up and doing the things that move your business forward - and you have the freedom to ditch, delegate or automate the rest. Sales are easier. You don’t have to put in long hours. Sometimes you do because you get so into a project you can’t stop thinking about it, but that tends to balance out in the long run because you have the opportunity to build space into your schedule for times of rest, rejuvenation, and creativity.

You know that feeling when you’re working on something and it feels almost too easy? The time goes by like lightning, your fingers are flying over your keyboard, or you find yourself thinking “I can’t believe I’m getting paid to do this”? That’s what I consider working in flow and I LOVE it. I want that for all of us, and I’m drawn like a magnet to other people who work in flow.

That’s why I’m so excited to have today’s guest on the show!

Ruby Lee is all about helping entrepreneurs tap into the magic of flow in their businesses. She’s a certified High Flow Coach and people trust her for guidance because she’s documented every step of her business journey over the past 5 years. She’s the host of the Flow State Business podcast which has had close to half a million downloads, and she ties things like your energy into how you run your business. Ruby is so real and open and every time I get a peek behind the scenes of how she runs her business I am SO impressed!

I’ve worked with Ruby in a couple of courses now and have seen my monthly income jump by thousands as a result, without needing to add extra hours to my working week. Her coaching is perfect for me, quick and actionable and motivates me to actually DO things that make my business not only easier but more enjoyable - things flow very smoothly for me now and it’s Ruby I have to thank for that!

In Ruby’s experience, flow can transform lives. It's not just about making more money (which we’re totally ok with!); it's about loving what you do and finding the most expansive version of you.

Tune in as Ruby & I talk about how she came across the concept of flow, and it’s impact on her life, how she applies the flow state to building and running her business, and the magic she’s seen in her business and others since applying these principles!

Back in 2011 I left corporate and started my first business, Beautifully Organised. I wanted more control over my time, to run my own schedule and to work on my terms. I wanted to be home for my young children more instead of having to work long hours, evenings and weekends. I wanted my work to fit around my life, and over the past 13 years I’ve worked with a lot of small business owners who want that too.

Now for me, work life balance was a windy road. 

Beautifully Organised started as an in person service, where I would go to other mums’ homes and physically help them organise it so that their day would flow more smoothly around their young families. Here’s how to set up your kitchen so making dinner at witching hour is easier, here’s how to set up your bathroom so it’s quick and easy to clean right after bath time, that kind of thing.

The ironic part was within just a couple of months, I was working just as long hours as I was before, I was away from my kids for the same amount of time, and I was responsible for everything - not just organising for my customers, but the marketing, sales, customer service… everything. I burnt out in a few months.

My corporate job was inflexible, but at least it was a regular pay check and I could turn off when I wasn’t at work.

If I wanted more balance, if I wanted to work in a way that aligned with my dream lifestyle rather than dictated what it would be like, I needed to be more strategic about how my business worked. So at that point, I decided to make some changes.

It took a lot of trial and error, but these days Beautifully Organised is an online business, and I make money sharing my organising tips via courses instead of personally going to people’s homes and organising them myself anymore. I have a very simple business model, and that’s actually what freed me up to start The Simpler Business podcast in the first place! I like to work a couple of hours a day, and I limit my private clients in this business to a handful so I’m not overworked anymore.

I also made a few other changes to my approach to running my business and thought I’d share them in case you find them helpful! Here’s what I do each year to run my 2 businesses and still have a life I love with plenty of down time.

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If you love the idea of leaving corporate, leaving retail, leaving the 9 to 5 or what hour hours you’re working and you really want to start your own business and work for yourself but you don’t know what kind of business to start or what to focus on, then you are going to find this episode, really really inspiring and really really motivating.

A good friend of mine, one of my absolute favourite people in the world, Serena Edwards is on the show today!

She’s the founder of Elegantly Empowered, and her whole business is about inspiring women to leverage their strengths and use them to uplift themselves and others, no matter what they’ve been through.

I’m really excited to have her on the show because so many people talk to me about how they are thinking of starting a business because there’s a gap in the market, or because they think this thing will sell well. And yes there is logic in that in my experience working with 100s of predominantly female clients over the years, we tend to burn out when we’re not doing something we’re passionate about or something that that gives us purpose. 

When we are doing something that lights us up, that we feel that we called to do, the landscape changes for us as business owners. The work is easier, sales flow better, and we connect with the right people at the right time, as long as we follow the very simple business rules of do what feels good and don’t give up.

I’m most inspired when I see people creating a business that helps other people, and I’m really interested in hearing about how they got started, and what inspired them to start their business. 

Listen in as Serena and I discuss her business journey including how she helps people, how she turned her passion and purpose into a business, the biggest lesson she’s learnt so far, and what’s coming up for Elegantly Empowered in the next 12 months!

Keeping your client docket full is something most of us are nervous about when we’re first starting our business, whether we’re service providers, coaches or course creators. 

When I speak with small business owners and entrepreneurs about working with clients, they’re typically focused on finding new ones, which I find very interesting, because retaining clients is actually much easier than attracting new ones. And when I ask why retention isn’t part of their regular strategy, the answer is usually something along the lines of “I don’t want to be too pushy or salesy, or seem to greedy, or make people feel like I only care about getting more money from them.”

If you’re currently working with clients and can see other ways you can help them and you don’t offer to do that, they’ll finish up with you and then a few weeks or months later realise they might need help with it, and then they might come back, or they might go with whoever else they’ve come across since then. And they’ll wonder why you didn’t pick up on it and offer to help them!

But if you have a simple way to offer a continued working relationship to your clients and you systemise it so you can make your offer in a friendly and confident way, the focus isn’t on whether you want more money or not, it’s on whether you care about their long term results.

So in case you need help with client retention, I’m sharing my favourite ways for course creators, service providers and coaches to keep working with their favourite clients without feeling pushy!

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January brings a unique challenge for course creators, coaches, and service-based businesses: the post-holiday slowdown. 

After hustling and bustling through the holiday season, the sudden drop in client engagement and sales can be a little disheartening and it’s something we all worry about once January hits. But it doesn’t HAVE to be a slow time in your business. With a couple of helpful strategies, you can turn a typically quiet period into a productive and profitable time.

Here's how!

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We’re heading towards the end of the year and this is a prime time for us coaches, service providers, and online course creators to set the stage for success in early 2024!
When you start the new year with a bit of a plan and either some simple actions to go with them or a simple way to outsource or delegate them, it’s easier to get into a consistent rhythm which helps with your visibility, growth, authority positioning and sales.
Here are ten simple business strategies, each paired with practical actions and delegation tips!

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Live launches are intense and can put your business into feast or famine mode - big influxes of cash every few months with nothing in between.

Evergreen funnels have gained popularity in recent years because they allow you to bring in regular cash flow without the intensity of launches - in theory, it’s a set-and-forget job, you create your funnel, turn it on, and let it do the selling for you!

That promise of predictability and stability with your income is very appealing, but what happens when you put all of your efforts into creating your evergreen sales funnel and it doesn’t convert? What happens to the people on your email list who go through your funnel and don’t buy?

It seems we have pros and cons for both launches and evergreen, but did you know there’s another option you can consider? 

My guest today teaches agencies, coaches and course creators how to automate their sales without the stress of live launching OR relying on evergreen strategies that might fall short of their goals. 

As the visionary CEO and Founder of Nicki K Media, Nicki Krawczyk loves to challenge the conventional norms of live launching and traditional evergreen strategies. Her proven methodologies provide course creators with a predictable path to success, freeing them from the stress and limitations of outdated approaches.

Her Circuit Sales System has all of the excitement of live launching, but without the stress and risk. And it’s got all of the predictability of evergreen, but without the low conversions.

Listen in as Nicki and I chat about why a lot of evergreen funnels have low conversions, why live launching doesn’t work as well anymore, why Nicki’s Circuit System is perfect for coaches and course creators, and the results she’s seeing from her Circuit System members!

At this time of year we tend to slow down and wrap up, thinking it’s a slower season for course creators, coaches and service providers. But I find this month is great for a quick and easy cashflow boost!

Today I’m sharing my favourite simple way to create and sell an offer to bring in that extra cash before Christmas!

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In November I went on my annual solo trip, a cruise through Spain, France and Italy - and it was AMAZING. The food in Barcelona was SO good, Cannes and Provence were so pretty, and I just adored everything about my 3 days in Rome!

The cruise itself was with Norwegian Cruise Lines and it was the ultimate luxury. It’s easily the most beautiful ship I’ve been on.

What I found really interesting though was the little lessons I picked up while on the cruise ship - all about marketing and sales!

I thought you might find them helpful too, so enjoy this casual chat about what I discovered and how we can apply it to our coaching, service or online course businesses!

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As the year wraps up, we tend to brace themselves for what we anticipate to be a slow December for entrepreneurs, coaches and service providers. 

But December has so much potential for growth and profitability and can be one of the most lucrative times of the year if you approach it the right way.

December is unique. It's a time of increased consumer spending, emotional purchases, and a general air of generosity and goodwill. This creates a really fertile ground for businesses to offer special deals, holiday-themed services, and gift options. Understanding these market dynamics helps you tailor your offers to align with the expectations of the festive season.

And no, its not too late to add an extra offer or two to your business model this holiday season - try adding one of these easy to implement ideas to your business plan for December!

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Two struggle points I see over and over again from business owners are decision making, and data.

• Decision making for business owners brings up a lot of stuff - starting with the amount decisions we have to make every day. Big ones and little ones! Then there’s the emotional attachment we have to the decisions we make:
• What if I go this way and something bad happens? 
• What if I make this decision and something doesn’t work out? 
• What if we freeze and don’t make a decision at all and then we miss out on something?

Data is the other area we tend to struggle with. If you’re not naturally a numbers person, you tend to stick your hand in the sand because when you don’t know your numbers, it feels scary to look at them! But what most business don’t realise is that data can actually free you up emotionally from the decisions you make in your business. It can take the pressure off! My guest today is going to walk us through how to use data to help you make intuitive decisions confidently!

Christine Tyler Pell founded COO, Inc after realising that the business owners in her life were very uncomfortable with math and data. Now she teaches creative consultants, coaches, and designers how to leverage data and their unique power to build the businesses of their dreams, easily easily delegating ALL the work that drains them while consistently delighting their clients. As a former accountant, it's a passion of Christine’s to help business owners LOOK at their numbers. A lot of her clients are actually afraid of them but it's all there to help you and she wants to make that a little easier!

Listen in as Christine and I chat about what type of data we should all be looking at, how intuition and data work together to make informed decisions, where most business owners are going wrong when it comes to their data, and what it looks like from a higher level!

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There are a lot of areas when it comes to finances that us business owners often aren’t aware of. It’s not our area of expertise, so we don’t think about a lot of the financial information we need to run our businesses.

When was the last time you thought about how often you need to review your finances, or noticed the bottlenecks in your business that are slowing your growth?

Are you pricing products to ensure you’re making a profit?

Do you know if or when your cash is about to run out?

Are you clear on how much you need to set aside for taxes?

My guest this week is here to help business owners like us understand more about our finances, and show us the things we should be keeping our eyes on!

Lauren Colson is (in her words) a number geek with people skills! 

As the owner of Colson Strategies, she runs a small but mighty team. Lauren finds passion in helping business owners make the best, most informed decisions through financial information. Lauren knows you're working hard to grow your business and as a financial expert, she doesn’t take that lightly. Lauren, along with her team, take the scary out of your finances so you can focus on what matters most. 

Her job is to empower entrepreneurs with the tools they need to make the best decisions in their businesses. Lauren is more than a business owner - she is a mother of two, a coffee lover, and a book-reading, beach-loving, mindset enthusiast.

Listen in as Lauren and I chat about some of the money leaks small businesses have, the biggest mistakes business owners make when it comes to money, why it’s important to review your financials and know your numbers, and the benefits of working with a bookkeeper!

The goal as a business owner is for it to be a success, You want people to buy your products and book your services, to love the experience of working with you, to refer you to others, to have that cash flowing in and enjoy the limitless potential your business has!

It all sounds amazing and you’re on track to get there - but the challenge of being a successful business owner is that when your business grows, it starts to get too big for you to run it all by yourself 

We start out wearing all the hats and doing all the things and we get really good at it because we’re passionate about our business and we want it to succeed. But when things go well, it means things get busy.

So we try to cram it all in and be as organised as possible but there are literally no more hours in the day, and we started our business for more freedom, not to be chained to our computer! The juggle is real and we start to miss a little thing here, a little thing there, we start to feel overworked and burnt out.

It doesn’t seem like a big deal, but when those little misses start to add up, that’s when we realise it can make the difference between signing a high ticket client or losing one. It can affect our deliverability on our services and create a less than spectacular customer experience, leading to less repeat purchases and then things start to spiral.

Those little misses are a sign that it’s time to scale, systemise, and hire and delegate before it all gets to be too much for you. But as a sole trader, you have no idea how to do that. The idea of taking time out from your business to hire and train someone else feels like it’s adding more work to your plate, not freeing you up! Yes its important in the long run but you’ll just put it off until you have a bit more breathing room to do it… except that time is never going to come.

My guest today is more than familiar with these kinds of entrepreneurial worries and is here to walk us through a few points that make bringing in people to help you in your business a little less scary and a lot less complicated!

After two decades of leadership roles in the corporate world, founder of Idomeneo Enterprises Vicky Brown created the Leaders Journey Experience, an education program specifically designed to equip entrepreneurs and business professionals with the tools, guidance, and confidence to navigate the sometimes complex world of HR, in a less complex way.

With 20 years expertise in human resources management, strategy and transformation, Vicky’s HR leadership experience spans various industries, including technology, entertainment and advertising. 

An accomplished coach and #1 best selling author of the book Sing With Your Opera Voice, My Journey From Solopreneur to Entrepreneur, Vicky has dedicated her career and business to providing HR expertise tempered with the day-to-day realities of running a business.

She is passionate about empowering entrepreneurs with practical HR expertise and business acumen to help them successfully establish and run their businesses.

Listen in as Vicky and I chat about the top HR issues entrepreneurs should be aware of, whether you should just have independent contractors instead of employees, and what you need to do to hire your first employee!

Want to get an endless supply of clients from LinkedIn?

My guest today loves social media and believes LinkedIn is a powerful platform that so many people don't know how to use properly, so she’s here to walk us through it!

Karen Yankovich is the CEO of UpLevel Media and Host of The Good Girls Get Rich Podcast. Karen offers results-oriented and expert conversational marketing strategies that position her clients to bring in instant results. Her background includes over twenty years in the field of information technology, marketing, and customer relationships, making social media her ideal niche.

Listen in as Karen and I talk about how to establish your personal brand on LinkedIn, how we can build authentic relationships with no spam or cold calling, the secret to booking a few massively impactful calls on your calendar each week, and what’s happening in terms of LinkedIn trends right now.

You started your business, you created your offers, you’re ready to change lives… now you just need paying clients!

If you’ve ever launched an offer to crickets, you’re not alone.

We start our own businesses because we’re passionate about what we do and we’re highly skilled at it - but we’re not always natural marketers. In fact, for a lot of us, we’re really uncomfortable doing it.

There can be quite an emotional attachment to the sales process, especially when you’re in your first 1-3 years of running your business.

It feels really personal to put yourself out there and talk about how great your offers are, and that’s before you even mention the price and ask for the sale!

And it takes a LOT of time away from the parts of your business you actually enjoy - but without paying clients, you don’t have a business, so you’ve got to do it, no matter how much you hate it.

The good news is, booking clients doesn’t actually have to be as hard as we’re making it.

Once you’ve got a process or system sorted, it cantata care of client attraction for you and give you a bit of a breather personally. Things are easier when you have a how to to follow!

And my guest today is going to walk you through the basics of client attraction so you can stand out and your ideal customers can find you and book you much more easily!

Hailey Rowe is a Marketing/Sales Coach & Linkedin Lead Generation Service Provider.

She helps service-based business owners (especially coaches) build out their client attraction process, get more time back, and boost sales without being held back by social media overwhelm.

She shares her F.A.S.T. framework, marketing, and business tips in her Health Coach Nation Podcast & in The Marketing Hub Facebook Group.

She’s been named as one of the Top 25 Coaches in Chicago & one of the Top 6 business podcasts for health coaches. Since 2010, Hailey has worked in the coaching industry & in business development/marketing for startups. 

Hailey’s philosophy is you can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby.

Listen in as Hailey and I chat about why entrepreneurs, coaches and service providers struggle to get clients, her simple way to attract clients, and how can we stand out from our competitors when positioning ourselves and our offers to potential clients!

What’s your approach to down time and rest?

My guest today believes utilising strategic rest can help you cut the tether from your business and achieve longevity and peace in the day-to-day. 

By removing yourself from the business, you can address structural changes to operations and lay a foundation to scale. 

Don’t let yourself get to the point of forced medical sabbatical or being burnt out from your business - take time out now and you’ll see benefits in the long term sustainability of your business and have more balance and enjoyment in your life!

Does your ego get in your way and hold you back from greatness?

Your ego is your unconscious brain that is usually motivated by old past beliefs, mindsets and habits that you aren’t even aware you’re doing.

We live in a very reactive world—our egos are feeding on everything from social media rants to tabloids and news headlines, all designed to emotionally manipulate us for the benefit of the source. 

But ego isn’t always a bad thing, in fact, it can be a real strength. It’s only when it’s left uncontrolled that it can unintentionally damage our relationships with loved ones in our personal life and with customers, colleagues and peers in our business and career.

The good news is, you can change the role your ego plays in your relationships and make small but significant changes that add up over time and allow you to show up for yourself, and those around you, in a far more productive manner.

Christie Garcia is a Leadership Coach, Speaker, Facilitator, Contributor to Forbes Coaches Council, and Founder of Mindful Choice Leadership Academy. She has 19 years of experience in sales, recruiting, and leadership development. For the last decade she has worked with current and upcoming leaders from fast growing organizations including Airbnb, Twitter, Movement For Life, Sunrun, and Oakley. 

Christie builds programs that help individuals and teams maximize their impact through self-awareness, ownership, communication, alignment, and accountability. 

One of Christie’s super-powers is helping her clients identify and manage their Ego in real time. Her clients build authentic confidence so they can communicate more effectively and maximize their impact within their professional teams and personal relationships. This is a modern approach that is designed to be simple. You just have to choose to be 1% better every day.

Listen in as Christie and I discuss what Egos are present in your business, identify the three Egos and learn how they sabotage your success, how the Ego unconsciously runs your conversations and relationships, procrastination, and other Ego tactics that keep you stuck in your business!

Whether you’re just starting or you’re a seasoned coach, I bet you already know that while having a calendar full of clients sounds pretty amazing, it can also get overwhelming.

Plus, back to back client calls isn’t the best to get to your next income goal and it certainly isn’t a way to scale your business!

If you’re coaching 40 hours a week, your income will hit a plateau. There are only so many coaching calls you can do in a week!

And when will you have time for admin, marketing, sales & retention?

When will you have time to enjoy your life?

My guest today knows exactly how a crammed full coaching calendar can impact your business and lifestyle.

Lindsay Maloney was triple-booked with coaching clients for over three years. And while she loved what she did, it felt like someone kidnapped her calendar and booked it completely full with one-hour sessions without asking for her permission!

Her calendar was full of client calls, group coaching calls, podcast interviews, you name it, and Lindsay really wanted more freedom. 

No one wants to leave corporate to start their own business and then be chained to Zoom all day, we’d much prefer to choose a path towards a balanced and free coaching biz. But what does that really look like? 

Would you like to see fewer calls on your calendar, AND more sales coming in without you having to “be there” for it?

You can get your time back and still bring in the same income (and a whole lot more) without having to go on calls all of the time, and Lindsay’s going to walk us through how to do it!

Listen in as Lindsay and I chat about the #1 thing to focus on when trying to reach 5 hour work week, time management hacks for more productivity, where to start with building out levels of offers & income, and how to build a sustainable & freedom-based coaching business that is not dependent on launching all the time!

As a business owner, I have a feeling you’re no stranger to long hours, multitasking, and a never-ending to-do list!

While this kind of momentum feels like a must at the very beginning of your business, it’s not something you should be doing long-term because it puts you on the fast track to burnout.

Let’s look at some simple ways you can run your business and make great money while still protecting your time and energy!

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If you’re a multi-passionate entrepreneur who struggles to keep things streamlined and simple because you feel called to do lots of different things, this episode is for you!

One of the toughest decisions I had to make when I started my first business was what to actually focus on, because there were a number of things I was interested in, good at, and could help people with.

Everyone says to niche down and target a very specific audience with a very specific offer so that when they find us they know straight away we can help them, and that is good advice if you’re great at just one thing - but what if you’re great at lots of things? What if we choose the wrong thing to focus on? What if we waste a year focusing in one area and then realise later that we want to help people in other ways, with other products and services?

Do we need multiple personalities online? Can we group everything together? How do we tap into our multi-passionate traits and use them to our benefit, without having to force ourselves into a box?

My guest today is the perfect person to talk to about this topic!

Tara Reid is a seasoned business and marketing strategist, renowned for her expertise in empowering entrepreneurs to build sustainable, evergreen marketing strategies.

With over 17 years of online entrepreneurship experience, Tara is a trusted guide for heart-centered, introverted and multi-passionate entrepreneurs seeking to achieve lasting success without compromising their authenticity.

Her passion for strategic thinking and personalized coaching drives transformative results, making a significant impact in the lives of her clients. 

Listen in as Tara and I chat about the best ways that multi-passionate entrepreneurs can keep things simple without niching down, what happened when Tara tried niching in the past vs doing things differently now, how Tara plans her marketing when she has lots of offers, and what she’d change if she went back in time to when she first started her business!

If you’ve been wondering if you’re too old to start your own business, not tech enough to run a business online, or not trendy enough to have people take notice of you - you're going to love today's episode!

We think so many things are holding us back from creating the business and life of our dreams - but the truth is, it’s not the external stuff holding you back. 

It’s not your age. It’s not your tech skills. It’s not a lack of opportunity or resources.

The only thing holding you back is your mindset.

Thanks to the internet, it’s never been easier or more affordable to run your own business, and there are plenty of examples of people making 6 figures or more, from different locations, selling different things, at all ages.

And I have such a good example for you today, I’m really excited for you to meet my guest Leslie Kuster!

Leslie is a multiple seven figure ecommerce brand owner whose business, Back From Bali, offers women bohemian chic clothing ethically made in Bali. 

The success her business affords Leslie the life of her dreams, and she is passionate about igniting and inspiring other women entrepreneurs to rise while they create the financial and personal freedom they crave. 

Leslie was in her mid-50’s, when she took her clothing business from 5 figures to millions!

She is now helping other women entrepreneurs of all ages realise their dreams and grow their businesses. Leslie empowers women to live their true freedom by teaching them how to create a business that aligns with their deeper core values, enabling women to work in a way that brings ease and flow into their daily lives so they can be truly fulfilled. 

Leslie’s passion inspires women to pursue entrepreneurship in order for them to step into their independence, know their value, develop their feminine power and earn the kind of money that creates freedom.

Listen in as Leslie and I talk about why it’s so taboo to say you want to have money and success,  how you can set up your business to serve you, and one thing you can do right now to increase your success!

If you have no idea where to start or feel overwhelmed by all the options out there when it comes to growing and scaling your business, you’re going to find today’s episode VERY helpful!

As your business grows, you can’t wing it anymore - you need systems and processes to support you and make your business and life easier.

But you don’t need an MBA, a full-time team, or the most expensive tools on the market to build a thriving six-figure business.

All you really need are the right systems in place that support your growth so you can spend the majority of your time in your zone of genius.

If you’re ready to set up systems so they can help you organise and automate your businesses, hire and onboard your first team member with ease, and stay focused in your zone of genius as much as possible, i have just the guest for you!

After skipping the corporate world and starting her virtual assistant business armed with a Biochemistry degree and moving halfway across the world, Sam Whisnant had a total of zero experience in Digital Marketing and Business.

Now,  after working with 45+ clients, she thrives in helping growing entrepreneurs set up systems so they can organise and automate their businesses, hire and onboard the first team member with ease, and stay focused in their zone of genius as much as possible.

Listen in as Sam and I chat about what systems really are, why you need them in your business, the simple systems will make your life easier as you grow, how to overcome "I'm not techy" when you work online, and how to know if you're ready to hire a team member!

Are you exhausted from making endless decisions?

Decision fatigue is a real thing, and as a business owner I bet you’re no stranger to it!

We often find ourselves juggling numerous responsibilities, both in the business and our personal lives. The constant need to make important decisions - and even the smaller ones -  can take a toll on our mental and emotional well-being, hindering our ability to find balance and actually enjoy what we’re doing.
The good news is, once you learn how to manage decision fatigue, you can reclaim your energy,  flow through your day and enjoy better outcomes both in your business and overall well-being.

And my guest today is going to show us where to start!

April Roberts helps Gen X women achieve more abundance, love, spirituality, and alignment by connecting with their femininity. 

As a high-achieving former attorney and financial advisor, with degrees from Vanderbilt and Notre Dame, April understands the societal pressures facing women that often lead to burnout. 

She hosts the podcast Vixen Voice where she shares stories of the Gen X women that have shed the traditional definition of success to pursue their life's true passion. 

Listen in as April and I discuss how core values directly help with decision making, how they create the baseline for how you live your best life, how they help with time management for women in business, and the defining moment that made April realise she needed to set her core values!

Once you’ve got your business foundations sorted - your ideal customer avatar, your product & services, your offers & deliverables - you’re ready to scale!

But scaling your business can be both exciting and a little daunting...  

You want your business to grow but you don’t want to overwork yourself and burn out! After all, one of the reasons you started your business was to have more freedom.

In a business owner’s eyes, more clients and customers feels like more responsibility, and if feels risky to expand - Can I handle the extra workload? Can I still deliver the same quality on a larger scale? Am I ready to hire or outsource? If so, how do I manage a team successfully?

Questions like these can have you wondering if you’re really ready to scale, but I promise you - you are. Concerns like these are all mindset based, and once you upgrade your mindset, you’ll be amazed at what you can achieve.

Here are some key mindset shifts that will allow you to scale your business without sacrificing your freedom!

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Mentioned in this episode: I’m taking a small group of entrepreneurs who are passionate about their business and keen to scale without burnout through some practical ways to shift their mindset from small biz owner or service provider to CEO of a successful, sustainable business with unlimited potential for growth!

Can email marketing work for ANY type of business?

I’ve been running my online businesses for more than a decade now and the smartest step I took was to build an email list and write to it regularly.

Email marketing is where I make most of my sales for my online programs, digital products and VIP Days and it has been instrumental in creating a number of income streams that have continued to grow year after year. 

Trends come and go, social media platforms change, but email always stays the same. You can connect directly with your customers in an easy, reliable and affordable way, and the better you become at writing your emails, the more sales you’ll make!

My guest today built her family business and started successfully selling in just a few months, and email is the number one way she makes sales and connects with her customers.

Sena Wheeler is part of a 3rd generation fishing family and the co-founder of Sena Sea, which brings wild Alaskan seafood direct to your door.

She was featured on Marie Forleo's blog for how she has 10x'd her sales by writing emails about fish. She's passionate about the power of connecting with your target audience through email communication. 

She and her husband enjoy running the family business together, spending part of the year in Alaska and having the flexibility to enjoy watching her children participate in their school sports, and of course, eating and cooking fish!

I’m so excited to share Sena's story because over the years I’ve noticed people say things like, “email marketing only works for coaches”, “you can’t sell products as successfully via email as you can with a shop front” and Sena is an amazing example of how it really can work!

Listen in as Sena and I discuss how she started the business, how she initially marketed and sold her fish, the moment she realised the power of copywriting and email marketing to grow a business, and her recommendations for business owners who want to get better at copywriting!

You know bookkeeping is important, but it's not easy, and getting a bookkeeper might feel like a big expense, especially in your first few years running your business.

So what do you do? Ask your accountant to sort it out for you (costing you a fortune), have a go yourself, make plenty of mistakes, spend time and money to fix it, or get your partner, family member or friend to help you out, even if you're not sure they are confident either?

The good news is, there’s a simple solution for you now! 

Ask Hub has been created to help small business owners to save time by making the bookkeeping process as simple and pain-free as possible for those business owners looking after their own bookkeeping, and today we’re talking to founder Malisa Clarence about how you can use it to make managing your accounts easier as a business owner.

Listen in as Malisa and I talk about the common challenges business owners face when doing their own bookkeeping, the typical mistakes business owners make doing their own bookkeeping, who you can ask for help when you don't know the answer to your bookkeeping question, and how you can streamline your bookkeeping processes and save time!

In the world of online business, many entrepreneurs are constantly on the hunt for the perfect product or service to offer and high ticket offers seem to be the recommendation of many coaches. 

These are high-priced products or services that typically require a significant investment from the customer (typically thousands) and this can create a significant income stream for the business owner, but while they can certainly be lucrative, they can also be trickier to sell.

The alternative option is a low ticket offer - a product or service priced at lower level, typically ranging from a few dollars to a few hundred dollars. These can be anything from digital products to coaching sessions or services.  

It’s an easier “Yes” for your customer, but can it provide the same level of revenue as high ticket offers?

I’m excited to introduce my podcast guest Mickie Kennedy from eReleases and hear about his experience with low ticket offers, and I think you’ll be pleasantly surprised at what he has to say!

A little background on Mickie, he founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through affordable press release marketing. 

Previously, he’d been working at a PR company when a small business owner called, saying to Mickie “We won an award and I want to send out one press release. I’ve called all the PR firms in the yellow pages and they all have a minimum starting price of $20,000! Can you help me?” Mickie saw an opportunity to help and eReleases was born, providing a press release service option that was much more affordable for small businesses.

Listen in as Mickie shares about the hardest part of growing his business, the tools he used to grow his business, whether he feels he is a good manager, and his recommendations for small companies that want to grow!

Do you have a story to tell or a message to share, but wish writing it was easier?

Do your words sound good in your head but then you have trouble getting them onto the page?

When you write do you feel like what you really want to come through, is kids of stuck, or doesn’t quite feel right?

Your words are an extension of your energy, and when done right, they connect with your readers, inspire them and motivate them to take action.

But when they’re not quite right and you can’t put your finger on why, that’s when your message can be diluted, isn’t as effective, or just feels like the wrong fit and this can really impact your business results because your messaging in both your content and your offer is what builds trust with your community and drives sign-ups and sales.

My guest today is going to show us how to write more intuitively so that your message feels right for you and connects with the people who are meant to be in your circle, and will love working with you. 

Jacqueline Fisch is an author, copywriter, and intuitive writing coach. She’s the founder of The Intuitive Writing School, a space for creatives who have a writing project on their heart and business owners who want to sound authentic while they make an impact on the world.

Before launching her writing and coaching business, Jacq spent 13 years working in corporate communications and management consulting for clients, including Fortune 500 companies and the government. As a freelance copywriter, she’s helped hundreds of clients — tech startups, life and business coaches, creatives, and more to learn how to communicate more authentically and stand out in a busy online world.

Listen in as Jacq shares how business owners can get through writer's block, her advice on writing your website copy, writing with nature's rhythm, and her thoughts on using AI to create content!

Get Jacqueline’s free Intuitive Writing Toolkit:

Need a simple funnel to boost your income this month?

Here’s my favourite - just 3 simple steps!

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As entrepreneurs, it's easy to get caught up in the pursuit of profits. We often measure our success by our bottom line and our monetary achievements, but when we solely on profits, we can neglect other important parts of our lives, which can lead to burnout, stress, and lack of purpose, which can negatively impact your output and in turn your financial stability in the long run.

When you prioritise balance, wellbeing and peace in your life and business as well as profits, you can achieve more success and sustainability without the stress and burnout.

Creating a healthy work-life balance, focusing on personal growth and well-being, and nurturing positive relationships with our people can help us create a more fulfilling and sustainable business model, and my guest today is going to share her insights on how you can create more peace and profits together!

Staci Wallace is a leading expert in the field of business psychology, growth hacking, and personal life mastery. With over 35 years of corporate and entrepreneurial success, her signature 1% Method of Micro-Progress has led to 9-figure success and supporting hundreds of thousands of small business start-ups. Her S.W.E.E.T. spot audit has helped CEO's turn stressful careers, fragmented relationships, and broken business operations into purpose-driven, highly profitable lives and businesses they love. 

Listen in as Staci shares how to run a highly profitable company without losing your peace, how overcoming extreme obstacles in life can aid you in persevering in business, how a S.W.E.E.T. Spot Audit can assist in both business and life, and what it means to B.O.O.M!

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If you’re uncomfortable selling, it’s NOT a sign that you’re not good at it!

It’s more likely you’re just trying to wing it, you don’t have a process to follow, and you’re making it more about you than about your potential client.

Take the focus off you, put it on your clients and customers, and you’ll find sales much easier. 

My guest today says selling is ultimately about providing value to your prospects in a way that makes them excited to exchange their dollars for your offer. 

Why? 

Because your offer will change their life for the better, and that transformation is absolutely worth the money.

It’s time to ditch the outdated, pushy strategies and learn how to sell by combining sales skills and kindness to meet prospects where they are and earn their business effortlessly!

CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. 

With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically.

Tune in as Nikki and I discuss the subtle cues and buying signals that people give when they’re interested in doing business with you, how and why you should “pre-frame” your discovery calls before conducting them, the one question people forget to ask in a discovery call, why should you NOT coach (or demonstrate your expertise) during a discovery call, and what you should do at the very end of the call that’ll increase your close rate!

Are you feeling tired and overwhelmed with your business and life right now?

Juggling work, family, fitness, friends - feeling like you’re trying to handle all of it but you can’t really focus properly on any of them?

Are you planning, scheduling, writing to do lists - but finding you just don’t have the energy to action them?

“When this thing is done, I’ll have more time to do that” - except that never really happens. 3 things pop up to replace that one and everything feels urgent and important. 

You spend all day putting out little fires and then look back and wonder what you actually got done.

You just keep going and going and going, then you burn out.

And even then, it doesn’t stop, you still have a business to run and people to look after.

So what do you do?

It’s time to change your beliefs on what success looks like, and I have the perfect person to help you with that!

Penny Locaso is the world’s first Happiness Hacker on a quest to teach 10 million humans, by 2025 how to flourish in life. 

Voted one of the most influential female entrepreneurs in Australia, Penny is her own ongoing experiment. A little while back she turned her life upside down in pursuit of happiness.

Do you control your calendar or does your calendar control you?

This episode is part cosy catch-up where I share what's been happening around here lately, part ideas sharing on how to manage your time a little more easily so you can have more fun and freedom in your business without sacrificing your productivity or success!

As a business owner, you know that running a successful business takes a lot of time, effort, and resources and if you’ve been listening to The Simpler Business Podcast for a while you’ll know I’m a big fan of finding ways to make running your business smoother and easier.

One option to streamline your business operations and free yourself up to focus on your zone of genius is to consider outsourcing the simple and repetitive tasks in your business. The tasks that don’t need your face, your voice or your personality in order to get done.

You can outsource general tasks to a contractor or virtual assistant, or you could work an expert in a particular area you’d like to outsource - there are lots of great options available. 

But how do you know when it's the right time to outsource?

When I talk with my listeners about outsourcing, they tend to raise the same questions - what should I outsource, how do I know if I can afford it, who should I outsource too, and how can I manage it when it feels like it’s quicker and easier just to do it myself instead of training and checking the quality of someone else’s work?

But what will happen to you and your business if you don’t outsource? It’s impossible to be everywhere and do everything at once and trying to wear all the hats and do all the things forever will only lead to burnout and inconsistency. 

Let's walk through the simpler side of outsourcing so it doesn’t have to feel like a huge undertaking and a tonne of extra work to set it up!

Founder of Scribesmith and Terrain Eman Zabi has worked with clients like Stanford University, Netflix, and MeetUp and now they specialises in launch and funnel strategy for online educators, helping them leverage their expertise to build scalable online businesses.

Eman’s experience as both a startup owner and marketer gives her a unique multidisciplinary approach to business development, marketing, and strategy, which allows her to see opportunities and threats that others might overlook!

Tune in as we talk about the signs you’ll start to spot when you're ready to outsource business tasks, what type of tasks can be outsourced in a service-based business, how to determine which tasks to delegate, how to measure the success and ROI of bringing on help, and how to maintain quality control and manage the performance of other freelancers.

If you’ve been trying to scale your business for the last couple of years and not you’re seeing much traction yet, it’s NOT a sign that it’s not meant for you.

It’s more likely you’ve been busy with the work you are already doing, reacting to things that pop up with the clients you’re already working with, juggling your business with your family life, your day job (or both!) and you’re struggling to find dedicated time for you to focus on growing and scaling your business. You feel like it’s an effort just to post consistently to socials or email your list once a week!

We’ve all been there.

It sucks to feel like you’re always working and working and working but staying at the same level without your business growing, especially when you see other people on socials celebrating things like big launch numbers.

But big results are possible for you too, and you don’t have to work harder or longer hours to achieve them. 

In fact, if you take a little time to simplify your approach to running your business and focus on just a few small but really important factors, you can take your own quantum leap forward, collapse the timeline, and achieve your business goals without burning out in the process.

This is your year to scale your business and enjoy more income without working more hours.

Here’s how we’re going to do it!

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Mentioned in this episode:

Traditional jobs are looking less and less appealing every year.

So many people are working longer hours for less pay and non existent job security. 

Companies are reducing their workforce by using artificial intelligence (AI) to automate processes and improve productivity, and if you’ve been finding yourself feeling less and less secure at your 9-5, retail or hospitality job, you are not alone.

It’s time to look at some new options and take control back over your career.

The good news is, there are so many options out there for you in terms of entrepreneurship! The bad news is that with so many options out there, it can be hard to figure out which one is right for you.

Should you try a product based business? A service business? Passive income and digital products, a brick and mortar place you build from scratch? A franchise?

How do you know which one will be the best fit without running the risk of wasting years of your time and effort and thousands if not hundreds of thousands of dollars on your business venture?

You don’t have to figure it out all on your own. There are people out there who understand the uncertainty of what you’re going through and can help you navigate the pathway that best suits you based on your skills, interests, experience and goals, and my guest today is one of them!

Anna Schulman Brambilla has more than 20 years of experience in the field of Career Transition. She has

been a career coach, recruiter, outplacement consultant, and relocation expert. 

Anna works hard to provide a safe, pressure-free environment for her clients to explore their income and lifestyle intentions, determine if franchising and entrepreneurship is a fit, and identify the best path to achieve their goals. She is a skilled listener, coach, and facilitator who is passionate about helping people recognise the strengths they might not see in themselves and explore alternatives they may never have considered. 

Tune in as we talk about the changes we’ve seen in the workforce over the last few years, Battered Career Syndrome, what to do if you're looking for other options for your career but don’t have a lot of cash upfront to start your own business or are worried about taking a risk on a new venture, and how to go into business for yourself without feeling like you’re doing it all by yourself!

Owning your own business is exciting and fulfilling, but it can also be overwhelming and time-consuming. 

As a business owner, you're responsible for managing so many different tasks and responsibilities, from operations and customer service to marketing and finance. With so much on your plate, it's easy to get stuck in the day-to-day details and lose sight of the big picture.

One of the biggest challenges many business owners and entrepreneurs face is finding ways to free up more time and availability so they can focus on growing their business as well as running it.

I’m a big fan working less hours while having more impact, so today I’m going to share with you my 3 favourite ways to free myself up in my business, and hopefully they’ll help free you up more too!

Mentioned in this episode:

How do you feel about creating a Facebook Group as part of your business? 

I know I’ve tried it in the past and I love the idea of having a group, but I have to admit I kind of ghosted mine because I had too much trouble keeping up with it as well as all the other things I was doing on social media - my personal profiles, my business pages, all of the different platforms!

I had trouble finding a balance between sharing content that would help me connect with ideal clients, without giving too much away for free so that they’d still want to take that next step and work with me in my courses and coaching programs.

I’d like to try having a Facebook Group again but I want to do it strategically this time, so it’s not just another place where I talk about Simplifying Business but actually works as a strategic way to bring in clients and sell my courses and programs.

I have no idea how to do that and you might be in the same boat as me, so I’ve bought in an expert to teach us how to monetise a Facebook group and use it as an effective business tool instead of just adding another social media “to do” to our list!

Michelle Vroom is a business coach with more than 15 years of marketing & PR experience with nonprofits, agencies, and big corporations. Now she helps small business owners grow to 6-figures with more freedom and peace.

Michelle believes every entrepreneur should be able to get clients whenever they want. She understands the challenges of limited resources and time, and shares her proven methods for visibility and relationship building to get clients and grow your business.

Tune in as we talk about how hosting a Facebook will group can help you sign clients, how to attract the right people into your group, how to keep your group engaged, and how to build relationships with your group members without feeling salesy!

As entrepreneurs and business owners, we’re used to wearing all the hats and doing all the things and while that makes us very productive and efficient, it doesn’t do us many favours in terms of quality of life.

You are the most important person in your business and should be taking care of yourself accordingly.

It’s time to make yourself the star of your own show and up level your life so you can truly enjoy it, and I have plenty of ideas to get you started!

Let’s level up your life the easy way - choose a few options from the list I’m giving you today and you can start adding more main character energy to your life 🥰

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