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Inner Sircle

Inner Sircle

By Adam Brown
Strategies, tactics and insights for the Inner Sircle at Sircle Media
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Be more balanced in your social media mindset
On this episode, I talk about being more balanced in your social media mindset. Cant be all visual and no data, and conversely, cant be all data with no regard for branding. It needs to be a mix of both. 
04:00
June 22, 2022
POV on people at brands spending time on social media platforms as humans.
On this episode, I talk about my POV that people at brands spending time on social media platforms as humans.
03:34
June 22, 2022
Dont sleep on Instagram
On this episode, I do a little rant and advocate on not sleeping on Instagram.
02:39
June 14, 2022
Rant: Do self-social and digital audits more.
On this episode, I talk about why brands should do seld-social and digital audits more. 
03:27
June 14, 2022
What is whitelisting and why you need to get involved!
On this episode, I talk about whitelisting and why you need to get involved! I reference this article. 
03:28
June 07, 2022
Why Has Instagram Engagement Dropped in 2022 for Feed Posts?
On this episode, I talk about Why Has Instagram Engagement Dropped in 2022 for Feed Posts?  I reference this article 
04:00
June 07, 2022
Advocating for keeping an eye on brands you admire to see what they are doing on social/digital/content/messaging, etc.
On this episode, I advocate for keeping an eye on brands you admire to see what they are doing on social/digital/content/messaging, etc. 
03:12
June 02, 2022
Community Management Is So Important
On this episode, I talk about the importance of community management in your social media stack. 
03:60
June 02, 2022
Content is King, Queen and Court Jester
On this episode, I talk about how content is King, Queen, and Court Jester. Essentially, you should not be so binary with your content and understand there are various styles and angles you need to show. 
04:03
May 26, 2022
POV: On messaging around times of crisis
On this episode, and in the wake of the school shooting this week in Texas, I provide a POV on messaging around times of crisis. I also reference this visceral video of Steve Kerr, which is worth watching. 
05:01
May 26, 2022
Rant on how Instagram is not dead.
On this episode, I talk about how Instagram is definitely not dead and brands should not be abandoning it or thinking that way. 
04:32
May 24, 2022
TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning
On this episode, I talk about how TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning A new interactive insights platform enables you to use a range of filters to discover key data points on your target market(s). Range of data filtering tools to choose from including location, demographics, industry vertical, date, etc. Similar to Facebook’s interactive insights tool it gives you a more customized perspective on key data points. The info could help guide your strategic approach. Right now it does not go too deep, so many of the same data points show up in several categories which means they may not be as specific as you would like. You could utilize this platform when creating strategy decks for your clients or team. If you have a client or boss, who is unsure why they should be on the platform or is asking if their target audience is on the platform, you will now be able to include up to date statistics for them. For example, if you filtered by: United States, CPG, and Gen X+  it would generate a report and these statistics would be perfect for clients who don’t believe their “older” demo is on the platform. TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning
02:59
May 19, 2022
The current TikTok Stack
On this episode, I talk about what the current TikTok stack should look like. 
05:06
May 18, 2022
Quick POV: On Nik Sharma's 5 reasons to hire internally vs use an agency newsletter
On this episode, I offer up a little perspective on Nik Sharma's newsletter from May 15th, 5 reasons to hire internally vs use an agency" I want to preface this by saying that agencies are 100% worth using at the right time and place. At Sharma Brands, we tell clients that we like to work with them for 6-8 months and then graduate them. A part of that off-boarding process, many times, includes helping recruit new talent to be in-house. There's no doubt that working with an agency will help build your brand, but for most people who are within the range of $10M to $500M in annual revenue, you should aspire to be in-house for your always-on marketing channels. Here is why I think paid media should be brought in-house: No one is FULLY dedicated to your account. If you work with an agency where they don't cap the number of clients they bring on, then you're essentially one of many to-dos's on their plate. The problem with this setup, especially in lower-funnel media, is that you need someone who's refreshing the ad account and testing new things on a constant basis. The economics don't make sense. I'm always fighting for founders with this email, so as much as my agency friends will hate this, it's true. I remember approving agency invoices for $100k while spending $1M in media and thinking, "What are we doing paying $1.2M a year when we can build our own team in-house for half the cost?" After a certain point, it makes a lot more fiscal sense to bring these needs in-house. If you're digital-only, you'll need 2 media buyers (social + search), a strategist/director, and a coordinator. The argument that the agency sees multiple businesses and can apply shared learnings is usually false, too. How many times has an agency come to you and said "We're seeing this work really well with another brand, and we'd love to test it with you!" Probably once? Maybe never? You don't own your learnings. One downside to having your digital advertising fully outsourced is that you don't own any of the learnings when they're gone. You don't know why certain optimizations were made, why a specific audience was switched from Cost Cap to Bid Cap, or what worked when Taboola was tested and worked or failed. This is the main reason we don't do any media buying for our Sharma Brands clients... we want you to have the learnings, not leave when we're done in 8 months. They're not producing creative, landing pages, etc. Media buying is slowly becoming a commodity, and tons of agencies said the same thing this past weekend, too! So, what makes digital ad spend more or less effective? It's everything around it — the software stack, the Northbeam attribution, the HOOX landing pages, the ad creative, the top of funnel marketing, the website conversion optimization, etc. So, remind me again why you're paying 10% on top of your customer acquisition cost for something that's already scaling? You can do a hybrid approach. You also don't need to go all agency or all in-house — do a hybrid! At Hint, as we transitioned in-house, we worked with Kevin Simonson's agency, Metric Digital (acquired by Wpromote), to support media buying as we brought the team fully in-house. I later learned this was something Metric Digital does to help a lot of DTC brands. Lots of brands will also have digital ad spend in house, and then keep things will less scale outsourced, like TikTok, out of home, podcast, influencer, etc. Another approach is to also have an in-house team with MentorPass credits, where full marketing teams can just learn from other industry experts. Generally, you don't need to be all or nothing. But at the end of the day, with paid media, it makes sense to bring it in-house as you scale past $1M in spend. If you're spending $10M+ a month, then you might go back to a larger agency for extra hands at a fraction of the cost.
05:58
May 17, 2022
Influencers are a horizontal and not a vertical
On this episode, I talk about how I think influencers are a horizontal and not a vertical
05:55
May 12, 2022
Brand Spotlight: Aloha
Trying a new series out where I break down a handful of brands that I think do social media well. First up is Aloha 
06:02
May 12, 2022
20 UGC Advertising Stats & Trends You Need to Know in 2022
On this episode, I talk about 20 UGC Advertising Stats & Trends You Need to Know in 2022. I reference this article. 
05:01
April 27, 2022
TikTok Launches ‘Interactive Add-Ons’ to Help Brands Build More Engaging Ads
On this epsiode, I talk about how TikTok Launches ‘Interactive Add-Ons’ to Help Brands Build More Engaging Ads. I reference this article.
03:30
April 27, 2022
Instagram Launches Live Test of Pinned Posts on User Profiles
On this episode, I talk about how Instagram Launches Live Test of Pinned Posts on User Profiles. I reference this article. 
02:56
April 27, 2022
Instagram Is Updating its Ranking Algorithm to Put More Focus on Original Content
On this episode, I talk about how Instagram Is Updating its Ranking Algorithm to Put More Focus on Original Content. I reference this article. 
03:38
April 22, 2022
Motion Graphics are a MUST HAVE component of your social media mix
On this episode, I talk about how motion graphics are a MUST HAVE component of your social media mix
03:42
April 21, 2022
Influencers are a MUST HAVE component of your social media mix
On this episode, I go deep on why I think everyone needs to lean more into the use of influencers.
04:59
April 21, 2022
Get involved on LinkedIn!
On this episode, I encourage people to get involved on LinkedIn!
03:44
April 12, 2022
What you need in your social media stack
On this episode, I talk about what you need in your social media stack 
05:30
April 12, 2022
Founders and marketing personas should leverage relationships with like-minded brands.
On this episode, I advocate for Founders and marketing personas should leverage relationships with like-minded brands. 
03:43
April 04, 2022
POV: Push harder for email and/or SMS
On this episode, I push harder for email and/or SMS. I think brands really should be focusing there. 
03:32
April 04, 2022
Building in Public = Great content!
On this episode, I talk about how Building in Public = Great content I also recommend you sign up for Ice Cream Sundays 
04:57
March 28, 2022
Big Fan of Surprise and Delights on social platforms.
On this episode, I talk about how I am a Big Fan of Surprise and Delights on social platforms.
03:31
March 28, 2022
POV: Brands should be shifting focus and funds to TikTok Ads in Q2, 2022
POV: Brands should be shifting focus and funds to TikTok Ads in Q2, 2022
02:30
March 23, 2022
Lil' Expo West Recap and POV
On this episode, I offer up a lil' Expo West Recap and POV. Great show, great energy and I highly recommend attending!
03:52
March 18, 2022
Using a third party creator for TikTok
On this episode, I encourage brands to be thinking about using a third party creator for TikTok
02:06
March 18, 2022
POV: What makes a good Social Manager at Sircle Media
POV: What makes a good Social Manager at Sircle Media 
04:52
March 08, 2022
Social Media Manager Role: Updated for 2022
On this episode, I provide an update on what I think is needed for the Social Media Manager role.
05:28
March 08, 2022
POV: Look for alternatives to Facebook/Instagram Ads now
POV: Look for alternatives to Facebook/Instagram Ads now. Not saying to completely abandon, but I am recommending experimenting with other options and reallocating some funds for it. 
04:01
March 08, 2022
2022 Social Media Industry Benchmark Report
On this episode, I talk about The 2022 Social Media Industry Benchmark Report Summary: Social Media Benchmark Key Takeaways Brands saw less organic engagement this year. Declining engagement rates on Facebook, Instagram, and Twitter reflect that social media is increasingly becoming a pay-to-play space Posting frequency on the rise. Brands have increased their posting frequency on all three channels to increase bites at the engagement apple. Contest and holidays topped the hashtag charts. Nearly every industry found success with giveaways and hashtag holidays ranging from #Halloween to #MayThe4thBeWithYou. Every brand should post carousels on Instagram. What’s the secret behind this ultra-engaging post type? Instagram carousels often get re-served to users who don’t engage the first time, earning them more impressions Keep an eye on video. Brands are already struggling to keep up with enough video to compete with the popularity of TikTok and YouTube.
04:60
March 01, 2022
Insta-what + Insta-how: Tips For Stories
On this episode, I reference these tips for Instagram Stories, as featured in The Daily Carnage newsletter  Katie Steckly is an Instagram entrepreneur that has a great educational YouTube for creators and businesses looking for help on content creation in the great, big, complicated digital world. From her experience, here are some ideas for Instagram stories: 1-Mini Training – Educate your audience by providing short QAs, 3-5 how-to slides, and quick tricks. Get started by thinking of the frequent questions you might get as a brand. 2-Stories…on Your Story – Entertain your audience by either recapping something or going live. Going live can be tricky if you’re unprepared or uncomfortable, but people enjoy seeing something in real-time. Plus, Instagram will notify your audience of when you go live. 3-Inspo! – Another layer of entertainment you can use stories for is a transformation or ideas stemming from a question you asked your audience earlier. 4-Stories for Highlights – Brands can use the Highlights section of Instagram to showcase features or past how-to’s. Think of what stories you can make to use for Highlights.
03:32
March 01, 2022
POV: How to approach Expo West
On this episode, I talk about how to approach Expo West, where you are exhibiting, walking OR not even attending. 
03:60
February 24, 2022
TikTok Instant Pages
On this episode, I talk about TikTok Instant Pages. I reference this article. Within an Instant Page, users can view videos and images, swipe through carousels, or click on buttons to explore another destination – all without leaving the TikTok app. Instant Pages are easy to build and customize for your brand. Why TikTok Instant Page? Seamless customer journey: Streamlined browsing on TikTok and owned sites ensures a smooth experience for users. Instant Page allows brands to tell their story by highlighting products, services and promotions to users coming from In-Feed Ads. This not only boosts load time and conversions, but also encourages users to spend more time learning about the brand. Lightning speed: TikTok Instant Page is a lightweight mobile web page that loads up to 11 times faster1 than standard mobile web, driving on-site duration and performance by capturing attention when it counts. Flexible customization: Our easy-to-use drag-and-drop module allows marketers to create bespoke page layouts and content without relying on technical teams. Bring your brand message to life quickly and intuitively with customizable creative components and templates to fit any marketing scenario. Maximize results: Optimize towards conversions that occur on your Instant Page, or leverage the TikTok Pixel to enhance delivery optimization on your own site. Drive up to 40% lower cost per action when optimizing towards conversions that occur on your Instant Page.1
02:48
February 24, 2022
POV: Your Social Media Manager needs to be able to create basic assets on the fly, especially to capitalize on timely memes.
POV: Your Social Media Manager needs to be able to create basic assets on the fly, especially to capitalize on timely memes. Canva is an ideal solution for this. 
02:41
February 17, 2022
Instagram Adds Stories Likes to Provide Insight on Viewer Engagement
Instagram Adds Stories Likes to Provide Insight on Viewer Engagement Link to article 
02:39
February 17, 2022
POV: TikTok Strategy (Posting daily with brand owned creators)
POV: TikTok Strategy (Posting daily with brand owned creators)
02:03
February 15, 2022
POV: Mid Tier TikTok approach (5x per week + some face in front of camera work)
POV: Mid Tier TikTok Approach (5x per week + some face in front of camera work)
01:60
February 15, 2022
POV: Low Frequency TikTok approach
POV: Low Frequency TikTok approach 
01:60
February 15, 2022
LONG FORM: POV on TikTok approaches right now
LONG FORM: POV on TikTok approaches right now
05:35
February 15, 2022
Look out for Instagram Hacker Scams
Look out for Instagram Hacker Scams They are now using this new scheme so please be aware. https://indianexpress.com/article/technology/tech-news-technology/heres-how-scammers-are-targeting-instagram-users-7730101/
03:15
February 08, 2022
POV: On DTC Newsletter and Podcast Episode 172 with Youthforia Founder Fiona Co Chan (specifically TikTok execution)
On this episode, I talk about DTC Newsletter and Podcast Episode 172 with Youthforia Founder Fiona Co Chan (specifically TikTok execution) I would also suggest subscribing to their newsletter here.
04:55
February 08, 2022
POV: Metaverse
POV: Metaverse DEFINITION: a virtual-reality space in which users can interact with a computer-generated environment and other users. Some references: https://www.thedigitalspeaker.com/7-consumer-brands-reinventing-marketing-in-the-metaverse/ Web3 https://www.instagram.com/p/CZdFPPgBLuT/ NFTs https://medium.com/@BryanBulte/why-nfts-matter-1b720f7bb9c4 https://www.cryptopackagedgoods.com/
03:03
February 03, 2022
POV: Instagram Reels
On this episode, I advocate for an increased focus on Instagram Reels.
03:26
February 03, 2022
Rant on the importance of TikTok and why brands need to contribute time and attention there.
On this episode, I do a rant on the importance of TikTok and why brands need to contribute time and attention there. 
04:47
January 25, 2022
Rant on why Motion Graphics are so important
On this episode, I do a rant on why Motion Graphics are so important 
04:25
January 25, 2022
New TikTok Data Reveals the Positive Impact of Creator Content
On this episode, I talk about New TikTok Data Reveals the Positive Impact of Creator Content an article put out by our friends at Statusphere.  5 TikTok Stats that Signal the Power of Creator Content in 2022 1. TikTok ads featuring creators achieved 91% higher two-second view rates versus non-creator ads (8%). 2. TikTok ads featuring creator partnerships saw a staggering 83% higher engagement rate versus non-creator ads (12%). 3. 62% of TikTok users say that platform-specific branded content is the best way for brands to connect with consumers. 4. Creator content sees a significant boost in (aided) brand recall in the beauty (72%), CPG (55%) and fashion (50%) industries. 5.  For beauty brands, ads featuring comedy cues or products in action resulted in 24% more videos watched until the end.
04:09
January 20, 2022
We Dont Talk About Bruno + TikTok
On this episode, I talk about We Dont Talk About Bruno + TikTok 
03:49
January 20, 2022
Instagram Subscriptions?
On thie episode, I talk about Instagram Subscriptions.
02:59
January 20, 2022
Golden Age of Creators For TikTok
On this episode, I talk about how it is a golden age of creators for TikTok. Big shout out to my man JT Barnett for speaking the truth here.
04:46
January 12, 2022
Instagram testing in-feed changes.
On this episode, I talk about Instagram testing in-feed changes as announced by Adam Mosseri, last week From him: We’re testing new ways for people to have more choice and control over what they see in feed. These tests include an ability to switch between three different views on your home screen (two of which would give you the option to see posts in chronological order): - Home - Favorites - Following If all goes well we hope to launch this in the first half of the year. More to come. ✌🏼
02:44
January 10, 2022
Top 9 Social Media Trends to Prepare for in 2022
On this episode, I explore: Top 9 Social Media Trends to Prepare for in 2022 This article goes into much more detail and is worth a read.
04:13
January 05, 2022
Advocating for experimentation on alternative social network Ads platforms
On this episode, I advocate for experimentation on alternative social network Ads platforms
02:37
December 20, 2021
Little rant on not abandoning Facebook/Instagram
On this episode, I go into a little rant on not abandoning Facebook/Instagram
02:60
December 20, 2021
TikTok's Planning to Open its Own 'TikTok Kitchen' Chain of Delivery-Only Restaurants
On this episode, I talk about how TikTok's Planning to Open its Own 'TikTok Kitchen' Chain of Delivery-Only Restaurants
03:02
December 20, 2021
POV: Pinterest predicts and the Pinterest platform in general
On thie episode, I talk about Pinterest predicts and the Pinterest platform in general 
03:41
December 20, 2021
RANT: Be more efficient with your content creation process, especially when outsourced.
On this episode, I talk about being more efficient with your content creation process, especially when outsourced. 
04:08
December 14, 2021
TikTok and why I think brands need to contribute on the client side in some way.
TikTok and why I think brands need to contribute on the client-side in some way.  Shout out to Ali Cayne and Haven's Kitchen for tackling in a very brand-appropriate way. 
04:26
December 14, 2021
Instagram is experimenting with Favorites, a way for you to decide whose posts you want to see higher up, and we’re working on another option to see posts from people you follow in chronological order
On this episode, I talk about how Instagram is experimenting with Favorites, a way for you to decide whose posts you want to see higher up, and we’re working on another option to see posts from people you follow in chronological order.
02:52
December 09, 2021
POV on how to plan your content needs
Post 16X per month of which 50% is created and 50% is curated (UGC, Fan photos, influencers, personality builders etc.) of the 24 assets per quarter (8X3 months) 3 BIGGER/BETTER type messages (New innovation, New BIG retailer, any sort of inertia news) = 1X per month 12 Retailer (or any sales channel) Support type messages = 1X per week 9 DTP (describe your product and explain to me why I should care) = 3X per month =24 
04:59
December 09, 2021
Rant on the importance of Community Management.
On this episode, I do a little rant on the importance of Community Management.
03:28
December 01, 2021
Some tactical tips for post-Thanksgiving shopping weekend.
Some tactical tips, for post-Thanksgiving shopping weekend.
03:01
December 01, 2021
Rant on what works and doesnt work with content
On this episode, I talk about what works and doesnt work with content and how to actually think about that.
04:35
November 19, 2021
Advocating for more PGC.
On this episode, I am advocating for more PGC. It should 100% be in your marketing mix.
03:04
November 18, 2021
Dont overthink or over-craft your social media efforts. Have some fun and let your social media manager dare to fail
On this episode, I implore Marketing Leads and Founders to not overthink or over-craft their social media efforts. Have some fun and let your social media manager dare to fail
03:30
November 18, 2021
15 User-Generated Content Statistics That Prove Its Worth
On this episode, I give a shout-out to Statusphere (I am a fan) and I talk about 15 User-Generated Content Statistics That Prove Its Worth. The article is a little old, but I think it hammers home relevant points and would argue the stats are even more compelling today. 
03:02
November 11, 2021
Instagram Launches 'Add Yours' Sticker to Facilitate More Engagement in Stories
On this episode, I talk about how Instagram Launches 'Add Yours' Sticker to Facilitate More Engagement in Stories I reference this article 
02:58
November 08, 2021
On reserving some space for experimentation and failure with your social media efforts.
On this episode, I talk about reserving some space for experimentation and failure with your social media efforts.
03:39
November 04, 2021
Arming your social media manager with surprise and delight codes for customers and fans
On this episode, I talk about arming your social media manager with surprise and delight codes for customers and fans. Great tactical approach all year, but especially during holiday season. 
03:00
November 04, 2021
New! Instagram Stories Link Stickers Are Now Available to Everyone
New! Instagram Stories Link Stickers Are Now Available to Everyone Reference this article
03:44
October 28, 2021
Some noteworthy Instagram updates
On this episode, I talk about some noteworthy Instagram updates. Instagram Adds More Tools to Help Creators Maximize Branded Content Partnerships Instagram’s testing a new ‘Partnerships’ messaging folder within Instagram DMs, which will be a dedicated space to keep track of sponsored content opportunities and communications. Instagram’s also trying out a new digital storefront option for creators that are taking part in its affiliate program, providing another way for individual creators to promote sponsored products to their audience. Creators will now essentially be able to create their own shops of products that they endorse, providing more exposure potential for brands, and more revenue share options for creators Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week The process, which will facilitate the posting of photos and videos of less than one minute in length, will not include Stories or Reels uploads at this stage. Instagram Tests Longer Videos in Stories, New Stories-to-Reels Links, as Part of Broader Video Integration Instagram is testing new, longer video uploads in Stories, with videos of up to a minute in length no longer being cut down into smaller chunks. Instagram is also testing a new option that would redirect users to full Reels clips from Stories, when you share your Reels to Stories as well.
02:60
October 25, 2021
Advocating for Iconosquare (The "Advanced" tier if possible)
On this episode, I am advocating for Iconosquare (The "Advanced" tier if possible) especially compared to Spout Social: Reasons: 1. Iconosquare links directly out to the post on Instagram. The integration from app to profile is just way more seamless 2. It shows reach and impressions (Sprout Social only shows impressions) 3. Iconosquare in general is way more user-friendly. The data is transparent and easy to find. On Sprout Social, they like to only include paid data on paid reports and doesn't always paint a full picture so when we build reports I have to check in multiple places + on the IG app to make sure I'm pulling data consistently across all posts and platforms 4- I know we don't sweat followers, but it is also way easier to understand the correlation between content and follower growth on Iconosquare, so for clients where that's a KPI it's seriously better. Helpful reference: https://www.g2.com/compare/iconosquare-vs-sprout-social Iconosquare is a much simpler platform all in - Sprout Social gathers more information, but not necessarily around the KPI's that the majority of our clients care about and the UX is better for measuring organic performance. Most of our clients currently have the Pro membership ($49/Month) but this does NOT include promoted post analytics. The Advanced membership is ($79/Month) and includes promoted post analytics. 
03:02
October 20, 2021
26 Predictions for Social Media Marketing in 2022
On this episode, I talk about 26 Predictions for Social Media Marketing in 2022. I don't go deep into all of them, but you can find them all in this article from socialmediatoday.com.  What I do highlight is the idea of reading, digesting, and processing it all AND specifically thinking about LIVE and E-commerce elements that can augment your social media strategy. 
04:06
October 20, 2021
Another RANT about Instagram Followers
On this episode, I go on another RANT about Instagram Followers. They are not relevant, especially if your goals are awareness and new eyeballs for your brand and products. Stop miring over the wrong data points and start playing more offense. 
05:28
October 20, 2021
Hashtags Update Follow Up (And a call to arms to always be experimenting)
On this episode, I talk about: Hashtags Update Follow Up (And a call to arms to always be experimenting)
03:24
October 13, 2021
Finding your brand personality and then putting it out there.
On this episode, I talk about finding your brand's personality (it exists, you just need to articulate and then document it) and then putting it out there.
04:32
October 13, 2021
RANT on not micromanaging and overthinking micro-content
On this episode, I do a little rant on not micromanaging and overthinking micro-content
03:52
October 13, 2021
Instagram ditches the IGTV brand and combines everything but reels into an Instagram video format
Instagram ditches the IGTV brand and combines everything but reels into an Instagram video format. I reference this article.
03:32
October 08, 2021
POV on buying TikTok Followers
POV on buying TikTok Followers I reference this article: 3 reasons NOT to buy TikTok followers 1. They’ll ruin your engagement rate and your chances of getting on the ForYou page Not only will your fake followers not give you any likes or comments (and they definitely won’t be doing any Duets), the massive discrepancy between your number of followers and your engagement will look particularly gruesome. This will imply to the TikTok algorithm that your content is probably not worthy of sharing around in the For You feed, which will hurt your opportunities for organic growth. Better to have a smaller number of real, honest-to-goodness fans who obsess over everything you do than a huge follower count who all just sit there silently. Quality over quantity! 2. They won’t last long While it’s not technically against its terms of service, TikTok does not want you to buy followers. All of the social media platforms want real people creating and interacting with real content. Bots and pay-to-play accounts are not helpful in building a fun, community-focused online ecosystem. So if your followers are flagged as being bots or fakes, they’ll eventually get removed… which means you may just find yourself shopping for friends again. 3. You’re not fooling anyone Maybe you thought that having a big juicy number above “followers” would impress someone — your other fans, your competitors, brands you’re keen to work with — but the reality is, this ruse only works for a few seconds. Any semi-experienced social user is going to quickly deduce that your popularity is a sham. I mean, just look at my list. Multiple people named “Tik Toker.” A suspicious lack of profile pictures. Notes from TikTok telling me they’ve been removed for suspicious activity. All things that are going to be pretty hard to explain to a potential brand partner or prospective client. Busted.
02:30
October 08, 2021
Don't be so binary with content. Make sure you are willing AND ABLE to diversify your content!
On this episode, I encourage brands to not be so binary with content. Make sure you are willing AND ABLE to diversify your content! If you don't already have the different styles locked down, invest the time and funds into finding partners to help you make it happen!
03:57
October 03, 2021
Facebook ain't dead yet.
On this episode, I talk about how Facebook ain't dead yet. I reference this post from LinkedIn 
03:27
October 03, 2021
POV: Facebook Reels
POV: Facebook Reels I reference this article 
03:44
September 30, 2021
Some Do's when it comes to Hashtags
On this episode, I talk about some Do's (and a little bit about Donts) when it comes to Hashtags.  I reference this post from @creators on Instagram 
02:55
September 30, 2021
POV: Pinterest Lite.
POV: Pinterest Lite. Small ball social listening and engaging. Pinterest ads
02:48
September 29, 2021
Q4 Alternative Tactics (while everyone else is focused on DTC)
Q4 Alternative Tactics (while everyone else is focused on DTC) Retail Support Reaching out to old customers Just thinking more holistically and not so narrowly.
04:06
September 29, 2021
Q4 2021 Strategy Recs: Allocate funds for more TikTok prospecting via paid on the platform
Allocate funds for more TikTok prospecting via paid on the platform Integrating your paid social planning: Using multiple platforms to communicate with your target audience is becoming more and more possible, and helps leverage what each platform is best for. For example, We are beginning to see more efficient top-funnel spending on emerging platforms like TikTok, with CPC's as low as 1/3 of what we normally see on Facebook and Instagram. This essentially unlocks remarketing audiences of similar sizes at only a fraction of the cost of prospecting on Facebook. The Tiktok website clicks can qualify users for deeper funnel campaign objectives on Facebook and Instagram, which is far more developed as a digital marketing platform and contains more robust offerings in terms of remarketing. KEY TAKEAWAY: Any client on TikTok should spend some dollars on ads (back end and via promote) to create more top of funnel awareness for their products. Either incremental OR taken away from Facebook
02:37
September 23, 2021
Q4 2021 Strategy Recs: Create on brand statements that convey personality and sell your product (include package or logo)*
 Q4 2021 Strategy Recs: Create on brand statements that convey personality and sell your product (include package or logo)* *Great way to reuse some old content and/or take some assets that didn’t make the cut on their own, but you can bring them to life with some compelling copy that conveys the brand message. This is an old rec that I am bringing back. I think it is an easy way to: 1- Get more legs out of old content 2- Create more depth for a PFC asset 3- Drive home key marketing messages 4- Showcase personality
03:45
September 23, 2021
Q4 2021 Strategy Recs: TikTok Episodic content is here: This Qtr brands should be ON TikTok and under our new recs!
Q4 2021 Strategy Recs: TikTok Episodic content is here: This Qtr brands should be ON TikTok and under our new recs! Sircle’s TikTok Strategy/Recommendations Community Engagement Replying to comments Interaction with viewers/consumers Participation With Social Media Trends Stay connected with what people are currently loving and doing on the platform Have no fear Consistency Follow Sircle’s calendar that reflects an ideal posting schedule customized for your brand Consistent Cover Theme Create based on Sircle’s Five TikTok Content Buckets People Focused Content Trends Product Focused Content Use Cases Retailer Support **Episodic Content (a consistent deliver of a theme or series of content) could fall into any of these buckets
03:59
September 23, 2021
Instagram Publishes New Holiday Season Guide, Highlighting its Latest eCommerce Additions
On this episode, I talk about: Instagram Publishes New Holiday Season Guide, Highlighting its Latest eCommerce Additions I reference this article which references this guide.
02:25
September 22, 2021
Brand Collaborations = Big Buyer!
On this episode, I talk about Brand Collaborations and why I am a big buyer
04:36
September 15, 2021
POV: On KPIs on content and/or Instagram Feed Analytics
On this episode, a POV: On KPIs on content and/or Instagram Feed Analytics 
04:26
September 14, 2021
Early Results with TikTok Promote
Early Results with TikTok Promote A Catalina Crunch TikTok we boosted, via their new Promote feature: $100 spent 316 Clicks 2.3% CTR (amazing) $.32 CPC (^) 21,841 Impressions  The average Click-Through Rate (CTR) on Facebook Ads is 0.89% across all industries. This TikTok had a 2.3% CTR which is over 2X that of Facebook. The average CPC for Facebook Ads across all industries is $1.86 and this came in at $.32 on TikTok which is 1/5th of the cost of a Facebook click. General Takeaways: TikTok is great for targeting younger audiences The costs to reach eyeballs is lower on TikTok TikTok has many new creative options  If you base success off of KPI’s, TikTok is the clear winner if conversion tracking isn’t a deal breaker for you. Think top of funnel awareness (as most CPG brands with Retail as a primary channel should care about) more than down funnel tracking of ROAS and DTC.
02:60
September 14, 2021
Quick POV: With social media, sometimes less is more!
Quick POV: With social media, sometimes less is more!
04:02
September 09, 2021
POV: New Report Looks at Influencer Payment Expectations Based on Audience Size and Platform
POV: New Report Looks at Influencer Payment Expectations Based on Audience Size and Platform I reference this article
05:00
September 09, 2021
Little PSA: On Boosting Content
Little PSA: On Boosting Content
03:01
September 02, 2021
Instagram Collab Feature for Posts and Reels
On this episode, I talk about The Instagram Collab Feature for Posts and Reels. I reference this article that goes into further detail for reference. 
02:10
August 30, 2021
A little rant about being too analytical with your organic social media efforts.
On this episode, I do a little rant about being too analytical with your organic social media efforts.
04:30
August 24, 2021
POV: The TikTok Content Creation Dilemma
On this episode, I talk about the TikTok Content Creation Dilemma. Ideally, brands have someone on the inside who can create for them. If not I would encourage securing an intern or influencer to help. If these are not an option, then paid college ambassadors could do the trick. We recently rolled out a program to support this initiative. 
03:58
August 24, 2021
Quick POV on TikTok Ads
On this episode, I give a Quick POV on TikTok Ads. It is about awareness and eyeballs and not ROI and ROAS. Very important to go into it with that lens, if you are just starting out.
02:54
August 20, 2021
Goals, Strategies and Tactics Need to Match Your Desired Outcome
On this episode, I rant about how your Goals, Strategies and Tactics Need to Match Your Desired Outcome
05:28
August 19, 2021
POV: How to get more value out of your influencer relationships
On this episode, I go deep on how to get more value out of your influencer relationships: 1- Look for engaged influencers who speak in their own voice and engage back with their audience. 2- Look for influencers who create great content. 3- Whitelist and run ads on their accounts 4- Profile them and write long-form content on your website for them to share. 5- Get rights usages released so you can use them in ads, email, and website content. Rinse and repeat.
05:17
August 11, 2021
POV on Content: Sometimes the words come first!
POV on Content: Sometimes the words come first!
02:37
August 05, 2021
POV: Lifestyle content and its place in your social content
On this episode, I talk about - POV: Lifestyle content and its place in your social content We tell clients we can manage all of their social content needs (including some body parts or even faces from our team, from time to time) within their retainer and handled internally at Sircle Media. When it comes to the time, effort, and costs associated with bringing in models we advise against it, for day to day needs but recognize brands need to produce some batches of those to bankroll at some sort of cadence (either 1, 2, 3, or 4X per year) depending on their budget and brand rules. 
04:02
August 02, 2021
POV: On curated content and being more open minded about sharing more of your personality as a brand
On this episode, I share my POV: On curated content and being more open minded about sharing more of your personality as a brand
03:01
July 29, 2021
Q3 Agency Recommendations
On this episode, I share our Q3 Agency Recommendations
03:57
July 24, 2021
TikTok Just Launched Spark Ads. What Does It Mean for Marketers?
TikTok Just Launched Spark Ads. What Does It Mean for Marketers? I reference this article. 
02:49
July 21, 2021
Get in the mix with memes
On this episode, I provide a little rant on memes. Brands need to let their hair down so to speak and have an appetite for getting in the game more for sure. 
03:44
July 19, 2021